Ghana E-commerce Database
Explore 2.5k e-commerce stores in the Ghana. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 47.7% of stores with physical delivery (1,189 stores) , followed by Shopify (37.2%) and Custom (7.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,189 stores
928 stores
197 stores
134 stores
15 stores
8 stores
8 stores
6 stores
4 stores
4 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1189 | 47.69% |
| Shopify | 928 | 37.22% |
| Custom | 197 | 7.90% |
| Wix eCommerce | 134 | 5.38% |
| Botble CMS | 15 | 0.60% |
| Magento | 8 | 0.32% |
| OpenCart | 8 | 0.32% |
| PrestaShop | 6 | 0.24% |
| GoDaddy Online Store | 4 | 0.16% |
| EasyDigitalDownloads, WooCommerce | 4 | 0.16% |
All Stores Distribution
WooCommerce holds 69.1% share of all Ghana e-commerce stores (3,699) , with Shopify at 17.8% and Custom at 3.7% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,699 stores
953 stores
197 stores
413 stores
37 stores
10 stores
10 stores
9 stores
15 stores
10 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 3699 | 69.10% |
| Shopify | 953 | 17.80% |
| Custom | 197 | 3.68% |
| Wix eCommerce | 413 | 7.72% |
| Botble CMS | 37 | 0.69% |
| Magento | 10 | 0.19% |
| OpenCart | 10 | 0.19% |
| PrestaShop | 9 | 0.17% |
| GoDaddy Online Store | 15 | 0.28% |
| EasyDigitalDownloads, WooCommerce | 10 | 0.19% |
Categories Distribution
Health & Beauty leads with 23.3% of all stores (463 stores) , followed by Clothing & Accessories (21.5%) and Electronics & Technology (19.1%) .
Top 10 Categories
463 stores
426 stores
379 stores
208 stores
114 stores
70 stores
66 stores
63 stores
37 stores
29 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 463 | 23.34% |
| Clothing & Accessories | 426 | 21.47% |
| Electronics & Technology | 379 | 19.10% |
| Food & Beverages | 208 | 10.48% |
| Tools & Hardware | 114 | 5.75% |
| Furniture & Home Decor | 70 | 3.53% |
| Home & Garden | 66 | 3.33% |
| Jewelry & Watches | 63 | 3.18% |
| Vehicles & Parts | 37 | 1.86% |
| Business & Industrial | 29 | 1.46% |
| Arts & Entertainment | 28 | 1.41% |
| Gifts & Special Occasions | 27 | 1.36% |
| Baby & Toddler | 26 | 1.31% |
| Books & Media | 24 | 1.21% |
| Pets & Pet Supplies | 24 | 1.21% |
Payment Providers Distribution
MTN Mobile Money leads with 20.3% among AI-verified physical stores (82 stores) , followed by PayPal (19.6%) and MasterCard (16.9%) .
Base: 263 AI-verified physical stores with detectable payment providers (10.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
82 stores
79 stores
68 stores
42 stores
39 stores
25 stores
18 stores
16 stores
9 stores
8 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MTN Mobile Money | 82 | 20.35% |
| PayPal | 79 | 19.60% |
| MasterCard | 68 | 16.87% |
| Stripe Connect | 42 | 10.42% |
| American Express | 39 | 9.68% |
| VISA | 25 | 6.20% |
| Bolt | 18 | 4.47% |
| Apple Pay | 16 | 3.97% |
| BitCoin | 9 | 2.23% |
| AliPay | 8 | 1.99% |
| Google Pay | 6 | 1.49% |
| Klarna | 3 | 0.74% |
| Amazon Pay | 3 | 0.74% |
| JCB | 3 | 0.74% |
| Paddle | 2 | 0.50% |
Shipping Carriers Distribution
DHL leads with 46.4% among AI-verified physical stores (136 stores) , followed by UPS (24.9%) and FedEx (15.7%) .
Base: 222 AI-verified physical stores with detectable shipping carriers (8.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 136 | 46.42% |
| UPS | 73 | 24.91% |
| FedEx | 46 | 15.70% |
| Speedy | 9 | 3.07% |
| USPS | 8 | 2.73% |
| TNT | 6 | 2.05% |
| Hermes | 4 | 1.37% |
| Aramex | 2 | 0.68% |
| PostNL | 2 | 0.68% |
| JX | 2 | 0.68% |
| GLS | 1 | 0.34% |
| Purolator | 1 | 0.34% |
| DoorDash | 1 | 0.34% |
| CTT | 1 | 0.34% |
| IMX | 1 | 0.34% |
Store Launch Timeline
Over the past 12 months, 692 new stores were launched in Ghana , with the highest activity in 2025-12 (39 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
39 stores launched
60 stores launched
64 stores launched
56 stores launched
81 stores launched
57 stores launched
58 stores launched
60 stores launched
74 stores launched
63 stores launched
50 stores launched
30 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 39 | 5.64% |
| 2025-11 | 60 | 8.67% |
| 2025-10 | 64 | 9.25% |
| 2025-09 | 56 | 8.09% |
| 2025-08 | 81 | 11.71% |
| 2025-07 | 57 | 8.24% |
| 2025-06 | 58 | 8.38% |
| 2025-05 | 60 | 8.67% |
| 2025-04 | 74 | 10.69% |
| 2025-03 | 63 | 9.10% |
| 2025-02 | 50 | 7.23% |
| 2025-01 | 30 | 4.34% |
Active Stores by Launch Year
Currently, 2,448 active stores in Ghana are tracked in our database , with the most stores launched in 2025 (721 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
721 active stores
353 active stores
238 active stores
203 active stores
192 active stores
174 active stores
109 active stores
103 active stores
72 active stores
51 active stores
34 active stores
35 active stores
40 active stores
15 active stores
27 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 721 | 29.45% |
| 2024 | 353 | 14.42% |
| 2023 | 238 | 9.72% |
| 2022 | 203 | 8.29% |
| 2021 | 192 | 7.84% |
| 2020 | 174 | 7.11% |
| 2019 | 109 | 4.45% |
| 2018 | 103 | 4.21% |
| 2017 | 72 | 2.94% |
| 2016 | 51 | 2.08% |
| 2015 | 34 | 1.39% |
| 2014 | 35 | 1.43% |
| 2013 | 40 | 1.63% |
| 2012 | 15 | 0.61% |
| 2011 | 27 | 1.10% |
| 2010 | 21 | 0.86% |
| 2009 | 14 | 0.57% |
| 2008 | 6 | 0.25% |
| 2007 | 4 | 0.16% |
| 2006 | 8 | 0.33% |
| 2005 | 3 | 0.12% |
| 2004 | 11 | 0.45% |
| 2003 | 3 | 0.12% |
| 2002 | 1 | 0.04% |
| 2001 | 6 | 0.25% |
| 2000 | 2 | 0.08% |
| 1999 | 1 | 0.04% |
| 1995 | 1 | 0.04% |
Featured Stores
Discover the strongest performers and newest entrants in Ghana's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Wix eCommerce - Food & Beverages
Shopify
Shopify - Tools & Hardware
Shopify - Tools & Hardware
Shopify - Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.5k | 100.00% |
| Emails | 1.5k | 60.90% |
| Phones | 676.0 | 27.00% |
| Ecommerce platform | 2.5k | 100.00% |
| Couriers | 222.0 | 8.87% |
| Payment Providers | 263.0 | 10.50% |
| Categories | 2.0k | 80.51% |
| Social Media | 1.6k | 63.94% |
Starter Package
Immediate self-service access
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- Immediate data access
- Direct download or API integration
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Ghana E-commerce Database to:
Gain actionable insights into 2.5k physical stores in Ghana.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Ghana online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Ghana E-commerce Database?
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Our database covers over 2.5k Ghana physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 27.6% among stores with at least one detectable social profile (1,360 stores) , followed by Facebook (25.1%) and TikTok (10.8%) .
Base: 1,601 stores with any detectable social profile (63.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,360 stores
1,235 stores
530 stores
499 stores
405 stores
266 stores
264 stores
202 stores
151 stores
8 stores
Visual Distribution