Rwanda E-commerce Database
Explore 390.0 e-commerce stores in the Rwanda. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 47.7% of stores with physical delivery (186 stores) , followed by Shopify (26.9%) and Custom (17.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
186 stores
105 stores
70 stores
19 stores
3 stores
3 stores
2 stores
1 stores
1 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 186 | 47.69% |
| Shopify | 105 | 26.92% |
| Custom | 70 | 17.95% |
| Wix eCommerce | 19 | 4.87% |
| OpenCart | 3 | 0.77% |
| Botble CMS | 3 | 0.77% |
| Magento | 2 | 0.51% |
| BigCommerce | 1 | 0.26% |
| PrestaShop | 1 | 0.26% |
| EasyDigitalDownloads, WooCommerce | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 71.8% share of all Rwanda e-commerce stores (713) , with Shopify at 10.9% and Custom at 7.0% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
713 stores
108 stores
70 stores
85 stores
3 stores
9 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 713 | 71.80% |
| Shopify | 108 | 10.88% |
| Custom | 70 | 7.05% |
| Wix eCommerce | 85 | 8.56% |
| OpenCart | 3 | 0.30% |
| Botble CMS | 9 | 0.91% |
| Magento | 2 | 0.20% |
| BigCommerce | 1 | 0.10% |
| PrestaShop | 1 | 0.10% |
| EasyDigitalDownloads, WooCommerce | 1 | 0.10% |
Categories Distribution
Electronics & Technology leads with 25.3% of all stores (76 stores) , followed by Food & Beverages (20.7%) and Clothing & Accessories (19.7%) .
Top 10 Categories
76 stores
62 stores
59 stores
46 stores
16 stores
11 stores
5 stores
5 stores
5 stores
3 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 76 | 25.33% |
| Food & Beverages | 62 | 20.67% |
| Clothing & Accessories | 59 | 19.67% |
| Health & Beauty | 46 | 15.33% |
| Furniture & Home Decor | 16 | 5.33% |
| Home & Garden | 11 | 3.67% |
| Books & Media | 5 | 1.67% |
| Jewelry & Watches | 5 | 1.67% |
| Sporting Goods & Outdoor Gear | 5 | 1.67% |
| Business & Industrial | 3 | 1.00% |
| Toys & Games | 3 | 1.00% |
| Tools & Hardware | 3 | 1.00% |
| Baby & Toddler | 2 | 0.67% |
| Gifts & Special Occasions | 2 | 0.67% |
| Pets & Pet Supplies | 2 | 0.67% |
Payment Providers Distribution
MTN Mobile Money leads with 26.7% among AI-verified physical stores (23 stores) , followed by PayPal (19.8%) and MasterCard (14.0%) .
Base: 52 AI-verified physical stores with detectable payment providers (13.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
23 stores
17 stores
12 stores
8 stores
8 stores
6 stores
3 stores
3 stores
1 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MTN Mobile Money | 23 | 26.74% |
| PayPal | 17 | 19.77% |
| MasterCard | 12 | 13.95% |
| American Express | 8 | 9.30% |
| Stripe Connect | 8 | 9.30% |
| Apple Pay | 6 | 6.98% |
| VISA | 3 | 3.49% |
| Google Pay | 3 | 3.49% |
| BitCoin | 1 | 1.16% |
| Klarna | 1 | 1.16% |
| Paddle | 1 | 1.16% |
| Bolt | 1 | 1.16% |
| Amazon Pay | 1 | 1.16% |
| Braintree | 1 | 1.16% |
Shipping Carriers Distribution
UPS leads with 38.2% among AI-verified physical stores (13 stores) , followed by DHL (29.4%) and Hermes (8.8%) .
Base: 28 AI-verified physical stores with detectable shipping carriers (7.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 13 | 38.24% |
| DHL | 10 | 29.41% |
| Hermes | 3 | 8.82% |
| Speedy | 3 | 8.82% |
| FedEx | 1 | 2.94% |
| ASM | 1 | 2.94% |
| TNT | 1 | 2.94% |
| Bpost | 1 | 2.94% |
| Blue Star | 1 | 2.94% |
Store Launch Timeline
Over the past 12 months, 151 new stores were launched in Rwanda , with the highest activity in 2025-12 (14 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
14 stores launched
9 stores launched
18 stores launched
17 stores launched
13 stores launched
17 stores launched
10 stores launched
12 stores launched
16 stores launched
13 stores launched
8 stores launched
4 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 14 | 9.27% |
| 2025-11 | 9 | 5.96% |
| 2025-10 | 18 | 11.92% |
| 2025-09 | 17 | 11.26% |
| 2025-08 | 13 | 8.61% |
| 2025-07 | 17 | 11.26% |
| 2025-06 | 10 | 6.62% |
| 2025-05 | 12 | 7.95% |
| 2025-04 | 16 | 10.60% |
| 2025-03 | 13 | 8.61% |
| 2025-02 | 8 | 5.30% |
| 2025-01 | 4 | 2.65% |
Active Stores by Launch Year
Currently, 390 active stores in Rwanda are tracked in our database , with the most stores launched in 2025 (158 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
158 active stores
54 active stores
38 active stores
27 active stores
22 active stores
22 active stores
17 active stores
17 active stores
5 active stores
7 active stores
3 active stores
5 active stores
1 active stores
5 active stores
3 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 158 | 40.51% |
| 2024 | 54 | 13.85% |
| 2023 | 38 | 9.74% |
| 2022 | 27 | 6.92% |
| 2021 | 22 | 5.64% |
| 2020 | 22 | 5.64% |
| 2019 | 17 | 4.36% |
| 2018 | 17 | 4.36% |
| 2017 | 5 | 1.28% |
| 2016 | 7 | 1.79% |
| 2015 | 3 | 0.77% |
| 2014 | 5 | 1.28% |
| 2013 | 1 | 0.26% |
| 2012 | 5 | 1.28% |
| 2011 | 3 | 0.77% |
| 2009 | 2 | 0.51% |
| 2008 | 2 | 0.51% |
| 2007 | 1 | 0.26% |
| 2006 | 1 | 0.26% |
Featured Stores
Discover the strongest performers and newest entrants in Rwanda's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
Custom - Food & Beverages
WooCommerce - Electronics & Technology
Custom - Food & Beverages
Custom - Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 390.0 | 100.00% |
| Emails | 246.0 | 63.08% |
| Phones | 88.0 | 22.56% |
| Ecommerce platform | 390.0 | 100.00% |
| Couriers | 28.0 | 7.18% |
| Payment Providers | 52.0 | 13.33% |
| Categories | 304.0 | 77.95% |
| Social Media | 264.0 | 67.69% |
Starter Package
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Maximize Your ROI
Use our detailed Rwanda E-commerce Database to:
Gain actionable insights into 390.0 physical stores in Rwanda.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Rwanda online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Rwanda E-commerce Database?
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Our database covers over 390.0 Rwanda physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 26.8% among stores with at least one detectable social profile (230 stores) , followed by Facebook (22.5%) and Twitter (12.9%) .
Base: 264 stores with any detectable social profile (67.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
230 stores
193 stores
111 stores
81 stores
67 stores
59 stores
56 stores
32 stores
27 stores
2 stores
Visual Distribution