Rwanda E-commerce Database
Explore 422.0 verified e-commerce stores in the Rwanda. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 1.0k with e-commerce signals. 422.0 verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 47.0% of stores with physical delivery (198 stores) , followed by Custom (30.2%) and Shopify (13.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
198 stores
127 stores
56 stores
18 stores
10 stores
4 stores
3 stores
2 stores
2 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 198 | 47.03% |
| Custom | 127 | 30.17% |
| Shopify | 56 | 13.30% |
| Wix eCommerce | 18 | 4.28% |
| Active IT Zone Core | 10 | 2.38% |
| Botble CMS | 4 | 0.95% |
| OpenCart | 3 | 0.71% |
| AbanteCart | 2 | 0.48% |
| Magento | 2 | 0.48% |
| CS-Cart | 1 | 0.24% |
All Stores Distribution
WooCommerce holds 69.6% share of all Rwanda e-commerce stores (677) , with Custom at 13.1% and Shopify at 6.5% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
677 stores
127 stores
63 stores
78 stores
10 stores
9 stores
3 stores
2 stores
3 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 677 | 69.58% |
| Custom | 127 | 13.05% |
| Shopify | 63 | 6.47% |
| Wix eCommerce | 78 | 8.02% |
| Active IT Zone Core | 10 | 1.03% |
| Botble CMS | 9 | 0.92% |
| OpenCart | 3 | 0.31% |
| AbanteCart | 2 | 0.21% |
| Magento | 3 | 0.31% |
| CS-Cart | 1 | 0.10% |
Categories Distribution
Food & Beverages leads with 19.3% of all stores (67 stores) , followed by Electronics & Technology (19.0%) and Health & Beauty (16.1%) .
Base: 348 AI-verified stores with physical delivery and detected product categories (82.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
67 stores
66 stores
56 stores
51 stores
20 stores
20 stores
19 stores
12 stores
7 stores
6 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 67 | 19.25% |
| Electronics & Technology | 66 | 18.97% |
| Health & Beauty | 56 | 16.09% |
| Clothing & Accessories | 51 | 14.66% |
| Sporting Goods & Outdoor Gear | 20 | 5.75% |
| Home & Garden | 20 | 5.75% |
| Furniture & Home Decor | 19 | 5.46% |
| Business & Industrial | 12 | 3.45% |
| Gifts & Special Occasions | 7 | 2.01% |
| Books & Media | 6 | 1.72% |
| Toys & Games | 5 | 1.44% |
| Arts & Entertainment | 5 | 1.44% |
| Baby & Toddler | 5 | 1.44% |
| Vehicles & Parts | 5 | 1.44% |
| Jewelry & Watches | 4 | 1.15% |
Payment Providers Distribution
MTN Mobile Money leads with 29.3% among AI-verified physical stores (24 stores) , followed by PayPal (18.3%) and MasterCard (11.0%) .
Base: 52 AI-verified physical stores with detectable payment providers (12.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
24 stores
15 stores
9 stores
9 stores
8 stores
4 stores
4 stores
3 stores
2 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MTN Mobile Money | 24 | 29.27% |
| PayPal | 15 | 18.29% |
| MasterCard | 9 | 10.98% |
| Stripe Connect | 9 | 10.98% |
| Apple Pay | 8 | 9.76% |
| VISA | 4 | 4.88% |
| Google Pay | 4 | 4.88% |
| American Express | 3 | 3.66% |
| SEPA | 2 | 2.44% |
| BitCoin | 1 | 1.22% |
| Klarna | 1 | 1.22% |
| Bolt | 1 | 1.22% |
| AfterPay | 1 | 1.22% |
Shipping Carriers Distribution
UPS leads with 38.9% among AI-verified physical stores (14 stores) , followed by DHL (25.0%) and FedEx (5.6%) .
Base: 30 AI-verified physical stores with detectable shipping carriers (7.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 14 | 38.89% |
| DHL | 9 | 25.00% |
| FedEx | 2 | 5.56% |
| TNT | 2 | 5.56% |
| USPS | 2 | 5.56% |
| Hermes | 2 | 5.56% |
| Speedy | 2 | 5.56% |
| ASM | 1 | 2.78% |
| Wahana | 1 | 2.78% |
| TCS | 1 | 2.78% |
Store Launch Timeline
Over the past 12 months, 170 new stores were launched in Rwanda , with the highest activity in 2026-03 (17 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
17 stores launched
13 stores launched
14 stores launched
23 stores launched
11 stores launched
17 stores launched
15 stores launched
11 stores launched
11 stores launched
13 stores launched
15 stores launched
10 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 17 | 10.00% |
| 2026-02 | 13 | 7.65% |
| 2026-01 | 14 | 8.24% |
| 2025-12 | 23 | 13.53% |
| 2025-11 | 11 | 6.47% |
| 2025-10 | 17 | 10.00% |
| 2025-09 | 15 | 8.82% |
| 2025-08 | 11 | 6.47% |
| 2025-07 | 11 | 6.47% |
| 2025-06 | 13 | 7.65% |
| 2025-05 | 15 | 8.82% |
| 2025-04 | 10 | 5.88% |
Active Stores by Launch Year
Currently, 421 active stores in Rwanda are tracked in our database , with the most stores launched in 2026 (44 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
44 active stores
149 active stores
60 active stores
45 active stores
20 active stores
17 active stores
24 active stores
12 active stores
12 active stores
7 active stores
6 active stores
4 active stores
5 active stores
6 active stores
2 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 44 | 10.45% |
| 2025 | 149 | 35.39% |
| 2024 | 60 | 14.25% |
| 2023 | 45 | 10.69% |
| 2022 | 20 | 4.75% |
| 2021 | 17 | 4.04% |
| 2020 | 24 | 5.70% |
| 2019 | 12 | 2.85% |
| 2018 | 12 | 2.85% |
| 2017 | 7 | 1.66% |
| 2016 | 6 | 1.43% |
| 2015 | 4 | 0.95% |
| 2014 | 5 | 1.19% |
| 2013 | 6 | 1.43% |
| 2012 | 2 | 0.48% |
| 2011 | 3 | 0.71% |
| 2009 | 1 | 0.24% |
| 2008 | 1 | 0.24% |
| 2007 | 2 | 0.48% |
| 1999 | 1 | 0.24% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Custom - Vehicles & Parts
Custom - Electronics & Technology
Shopify - Home & Garden
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 422.0 | 100.00% |
| Emails | 265.0 | 62.80% |
| Phones | 72.0 | 17.06% |
| Ecommerce platform | 422.0 | 100.00% |
| Couriers | 30.0 | 7.11% |
| Payment Providers | 52.0 | 12.32% |
| Categories | 356.0 | 84.36% |
| Social Media | 274.0 | 64.93% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Rwanda e-commerce landscape:
Analyze 422.0 verified e-commerce stores in Rwanda - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Rwanda e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Rwanda e-commerce intelligence?
-
We track 422.0 verified Rwanda e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 27.2% among stores with at least one detectable social profile (239 stores) , followed by Facebook (22.6%) and Twitter (10.6%) .
Base: 274 stores with any detectable social profile (64.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
239 stores
198 stores
93 stores
83 stores
70 stores
63 stores
60 stores
42 stores
26 stores
4 stores
Visual Distribution