Benin E-commerce Market
Explore 796 verified e-commerce stores in the Benin. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 1.3k with e-commerce signals. 796 verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 41.8% of stores with physical delivery (333 stores) , followed by Custom (28.3%) and Shopify (24.4%) .
Base: 796 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
333 stores
225 stores
194 stores
12 stores
7 stores
5 stores
4 stores
4 stores
3 stores
2 stores
Visual Distribution
333 stores
225 stores
194 stores
12 stores
7 stores
5 stores
4 stores
4 stores
3 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 333 | 41.83% |
| Custom | 225 | 28.27% |
| Shopify | 194 | 24.37% |
| Wix eCommerce | 12 | 1.51% |
| PrestaShop | 7 | 0.88% |
| YouCan | 5 | 0.63% |
| Odoo | 4 | 0.50% |
| WooCommerce, Wooecom Premium | 4 | 0.50% |
| Magento | 3 | 0.38% |
| Active IT Zone Core | 2 | 0.25% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 58.7% share of detected Benin e-commerce signals (785) , with Custom at 17.3% and Shopify at 16.2% (October 2026) .
Base: 1,338 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
785 websites
232 websites
217 websites
47 websites
9 websites
5 websites
4 websites
4 websites
4 websites
2 websites
Visual Distribution
785 websites
232 websites
217 websites
47 websites
9 websites
5 websites
4 websites
4 websites
4 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 785 | 58.67% |
| Custom | 232 | 17.34% |
| Shopify | 217 | 16.22% |
| Wix eCommerce | 47 | 3.51% |
| PrestaShop | 9 | 0.67% |
| YouCan | 5 | 0.37% |
| Odoo | 4 | 0.30% |
| WooCommerce, Wooecom Premium | 4 | 0.30% |
| Magento | 4 | 0.30% |
| Active IT Zone Core | 2 | 0.15% |
Categories Distribution
Health & Beauty stores with 27.1% of all stores (216 stores) , followed by Electronics & Technology (13.9%) and Food & Beverages (10.1%) .
Base: 796 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
216 stores
111 stores
80 stores
71 stores
32 stores
19 stores
17 stores
17 stores
16 stores
15 stores
Visual Distribution
216 stores
111 stores
80 stores
71 stores
32 stores
19 stores
17 stores
17 stores
16 stores
15 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 216 | 27.14% |
| Electronics & Technology | 111 | 13.94% |
| Food & Beverages | 80 | 10.05% |
| Clothing & Accessories | 71 | 8.92% |
| Home & Garden | 32 | 4.02% |
| Business & Industrial | 19 | 2.39% |
| Books & Media | 17 | 2.14% |
| Tools & Hardware | 17 | 2.14% |
| Furniture & Home Decor | 16 | 2.01% |
| Jewelry & Watches | 15 | 1.88% |
Payment Providers Distribution
PayPal accounts for 16.9% of displayed detection occurrences (101 occurrences) , followed by VISA (16.7%) and MasterCard (15.7%) .
Base: 598 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
101 occurrences
100 occurrences
94 occurrences
87 occurrences
53 occurrences
45 occurrences
35 occurrences
32 occurrences
30 occurrences
21 occurrences
Visual Distribution
101 occurrences
100 occurrences
94 occurrences
87 occurrences
53 occurrences
45 occurrences
35 occurrences
32 occurrences
30 occurrences
21 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 101 | 16.89% |
| VISA | 100 | 16.72% |
| MasterCard | 94 | 15.72% |
| MTN Mobile Money | 87 | 14.55% |
| Apple Pay | 53 | 8.86% |
| American Express | 45 | 7.53% |
| Discover | 35 | 5.85% |
| Shop Pay | 32 | 5.35% |
| DinersClub | 30 | 5.02% |
| Orange Money | 21 | 3.51% |
Shipping Carriers Distribution
DHL accounts for 34.2% of displayed detection occurrences (38 occurrences) , followed by USPS (19.8%) and UPS (18.0%) .
Base: 111 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
38 occurrences
22 occurrences
20 occurrences
8 occurrences
8 occurrences
6 occurrences
4 occurrences
2 occurrences
2 occurrences
1 occurrences
Visual Distribution
38 occurrences
22 occurrences
20 occurrences
8 occurrences
8 occurrences
6 occurrences
4 occurrences
2 occurrences
2 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 38 | 34.23% |
| USPS | 22 | 19.82% |
| UPS | 20 | 18.02% |
| EMS | 8 | 7.21% |
| FedEx | 8 | 7.21% |
| La Poste | 6 | 5.41% |
| Chronopost | 4 | 3.60% |
| Colissimo | 2 | 1.80% |
| Mondial Relay | 2 | 1.80% |
| Australia Post | 1 | 0.90% |
Store Launch Timeline
Over the past 12 months, 338 new stores were launched in Benin , with the highest activity in 2026-09 (48 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
48 stores launched
48 stores launched
44 stores launched
38 stores launched
17 stores launched
23 stores launched
28 stores launched
25 stores launched
25 stores launched
22 stores launched
13 stores launched
7 stores launched
Monthly Trend
14.2% of last 12 months
14.2% of last 12 months
13.0% of last 12 months
11.2% of last 12 months
5.0% of last 12 months
6.8% of last 12 months
8.3% of last 12 months
7.4% of last 12 months
7.4% of last 12 months
6.5% of last 12 months
3.8% of last 12 months
2.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 48 | 14.20% |
| 2026-08 | 48 | 14.20% |
| 2026-07 | 44 | 13.02% |
| 2026-06 | 38 | 11.24% |
| 2026-05 | 17 | 5.03% |
| 2026-04 | 23 | 6.80% |
| 2026-03 | 28 | 8.28% |
| 2026-02 | 25 | 7.40% |
| 2026-01 | 25 | 7.40% |
| 2025-12 | 22 | 6.51% |
| 2025-11 | 13 | 3.85% |
| 2025-10 | 7 | 2.07% |
Active Stores by Launch Year
Currently, 790 active stores in Benin are tracked in our database , with the most stores launched in 2026 (304 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
304 active stores
143 active stores
70 active stores
61 active stores
49 active stores
41 active stores
27 active stores
22 active stores
17 active stores
10 active stores
8 active stores
7 active stores
9 active stores
8 active stores
1 active stores
Distribution by Launch Year
38.5% of tracked active stores
18.1% of tracked active stores
8.9% of tracked active stores
7.7% of tracked active stores
6.2% of tracked active stores
5.2% of tracked active stores
3.4% of tracked active stores
2.8% of tracked active stores
2.2% of tracked active stores
1.3% of tracked active stores
1.0% of tracked active stores
0.9% of tracked active stores
1.1% of tracked active stores
1.0% of tracked active stores
0.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 304 | 38.48% |
| 2025 | 143 | 18.10% |
| 2024 | 70 | 8.86% |
| 2023 | 61 | 7.72% |
| 2022 | 49 | 6.20% |
| 2021 | 41 | 5.19% |
| 2020 | 27 | 3.42% |
| 2019 | 22 | 2.78% |
| 2018 | 17 | 2.15% |
| 2017 | 10 | 1.27% |
| 2016 | 8 | 1.01% |
| 2015 | 7 | 0.89% |
| 2014 | 9 | 1.14% |
| 2013 | 8 | 1.01% |
| 2012 | 1 | 0.13% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Books & Media
Shopify
Shopify
Shopify
Custom
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 796 | 100.00% |
| Emails | 645 | 81.03% |
| Phones | 331 | 41.58% |
| Ecommerce platform | 796 | 100.00% |
| Couriers | 73 | 9.17% |
| Payment Providers | 245 | 30.78% |
| Categories | 649 | 81.53% |
| Social Media | 376 | 47.24% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Benin e-commerce landscape:
Analyze 796 verified e-commerce stores in Benin - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Benin e-commerce intelligence?
-
We track 796 verified Benin e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.1% of displayed detection occurrences (315 occurrences) , followed by Instagram (23.0%) and TikTok (15.8%) .
Base: 1,013 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
315 occurrences
233 occurrences
160 occurrences
77 occurrences
56 occurrences
56 occurrences
50 occurrences
35 occurrences
28 occurrences
3 occurrences
Visual Distribution
315 occurrences
233 occurrences
160 occurrences
77 occurrences
56 occurrences
56 occurrences
50 occurrences
35 occurrences
28 occurrences
3 occurrences