Online Stores Using Shop Pay
Explore 985.1k verified e-commerce stores with Shop Pay detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 1.5m domains. 985.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
985.1k verified active stores out of 1.5m detected · 64.8% verification rate
E-commerce Platforms Distribution
Shopify stores with 98.4% of stores with physical delivery (969,088 stores) , followed by WooCommerce (0.4%) and Custom (0.4%) .
Base: 985,129 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
969,088 stores
4,194 stores
3,450 stores
2,355 stores
1,835 stores
905 stores
525 stores
464 stores
249 stores
217 stores
Visual Distribution
969,088 stores
4,194 stores
3,450 stores
2,355 stores
1,835 stores
905 stores
525 stores
464 stores
249 stores
217 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 969088 | 98.37% |
| WooCommerce | 4194 | 0.43% |
| Custom | 3450 | 0.35% |
| Shopify, Shopoe | 2355 | 0.24% |
| Shopify, StarApps | 1835 | 0.19% |
| Opus Cart, Shopify | 905 | 0.09% |
| Shopify, Xcottons | 525 | 0.05% |
| Clean Size Charts, Shopify | 464 | 0.05% |
| Dropshipt, Shopify | 249 | 0.03% |
| Instasell, Shopify | 217 | 0.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 98.5% share of detected Shop Pay e-commerce signals (1,496,121) , with WooCommerce at 0.3% and Custom at 0.2% (October 2026) .
Base: 1,519,332 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,496,121 websites
4,776 websites
3,553 websites
3,343 websites
3,912 websites
1,508 websites
893 websites
811 websites
333 websites
295 websites
Visual Distribution
1,496,121 websites
4,776 websites
3,553 websites
3,343 websites
3,912 websites
1,508 websites
893 websites
811 websites
333 websites
295 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 1496121 | 98.47% |
| WooCommerce | 4776 | 0.31% |
| Custom | 3553 | 0.23% |
| Shopify, Shopoe | 3343 | 0.22% |
| Shopify, StarApps | 3912 | 0.26% |
| Opus Cart, Shopify | 1508 | 0.10% |
| Shopify, Xcottons | 893 | 0.06% |
| Clean Size Charts, Shopify | 811 | 0.05% |
| Dropshipt, Shopify | 333 | 0.02% |
| Instasell, Shopify | 295 | 0.02% |
Categories Distribution
Clothing & Accessories stores with 20.3% of all stores (200,016 stores) , followed by Health & Beauty (15.9%) and Sporting Goods & Outdoor Gear (8.6%) .
Base: 985,129 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
200,016 stores
156,312 stores
84,521 stores
72,717 stores
57,140 stores
51,877 stores
46,664 stores
42,768 stores
36,465 stores
18,836 stores
Visual Distribution
200,016 stores
156,312 stores
84,521 stores
72,717 stores
57,140 stores
51,877 stores
46,664 stores
42,768 stores
36,465 stores
18,836 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 200016 | 20.30% |
| Health & Beauty | 156312 | 15.87% |
| Sporting Goods & Outdoor Gear | 84521 | 8.58% |
| Food & Beverages | 72717 | 7.38% |
| Toys & Games | 57140 | 5.80% |
| Arts & Entertainment | 51877 | 5.27% |
| Jewelry & Watches | 46664 | 4.74% |
| Home & Garden | 42768 | 4.34% |
| Gifts & Special Occasions | 36465 | 3.70% |
| Furniture & Home Decor | 18836 | 1.91% |
Shipping Carriers Distribution
USPS accounts for 27.3% of displayed detection occurrences (170,067 occurrences) , followed by UPS (22.0%) and DHL (14.5%) .
Base: 622,975 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
170,067 occurrences
136,757 occurrences
90,496 occurrences
77,023 occurrences
41,340 occurrences
29,195 occurrences
27,652 occurrences
21,234 occurrences
16,422 occurrences
12,789 occurrences
Visual Distribution
170,067 occurrences
136,757 occurrences
90,496 occurrences
77,023 occurrences
41,340 occurrences
29,195 occurrences
27,652 occurrences
21,234 occurrences
16,422 occurrences
12,789 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 170067 | 27.30% |
| UPS | 136757 | 21.95% |
| DHL | 90496 | 14.53% |
| FedEx | 77023 | 12.36% |
| Royal Mail | 41340 | 6.64% |
| Australia Post | 29195 | 4.69% |
| DPD | 27652 | 4.44% |
| Canada Post | 21234 | 3.41% |
| GLS | 16422 | 2.64% |
| Colissimo | 12789 | 2.05% |
Store Launch Timeline
Over the past 12 months, 195,507 new stores were launched in Shop Pay , with the highest activity in 2026-09 (33,694 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
33,694 stores launched
26,535 stores launched
21,651 stores launched
18,504 stores launched
16,600 stores launched
14,957 stores launched
14,400 stores launched
12,460 stores launched
12,965 stores launched
10,292 stores launched
11,423 stores launched
2,026 stores launched
Monthly Trend
17.2% of last 12 months
13.6% of last 12 months
11.1% of last 12 months
9.5% of last 12 months
8.5% of last 12 months
7.7% of last 12 months
7.4% of last 12 months
6.4% of last 12 months
6.6% of last 12 months
5.3% of last 12 months
5.8% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 33694 | 17.23% |
| 2026-08 | 26535 | 13.57% |
| 2026-07 | 21651 | 11.07% |
| 2026-06 | 18504 | 9.46% |
| 2026-05 | 16600 | 8.49% |
| 2026-04 | 14957 | 7.65% |
| 2026-03 | 14400 | 7.37% |
| 2026-02 | 12460 | 6.37% |
| 2026-01 | 12965 | 6.63% |
| 2025-12 | 10292 | 5.26% |
| 2025-11 | 11423 | 5.84% |
| 2025-10 | 2026 | 1.04% |
Active Stores by Launch Year
Currently, 979,917 active stores in Shop Pay are tracked in our database , with the most stores launched in 2026 (181,529 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
181,529 active stores
141,127 active stores
109,165 active stores
85,830 active stores
66,701 active stores
70,069 active stores
66,521 active stores
38,512 active stores
38,257 active stores
29,239 active stores
15,920 active stores
14,701 active stores
15,059 active stores
19,249 active stores
10,705 active stores
Distribution by Launch Year
18.5% of tracked active stores
14.4% of tracked active stores
11.1% of tracked active stores
8.8% of tracked active stores
6.8% of tracked active stores
7.2% of tracked active stores
6.8% of tracked active stores
3.9% of tracked active stores
3.9% of tracked active stores
3.0% of tracked active stores
1.6% of tracked active stores
1.5% of tracked active stores
1.5% of tracked active stores
2.0% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 181529 | 18.52% |
| 2025 | 141127 | 14.40% |
| 2024 | 109165 | 11.14% |
| 2023 | 85830 | 8.76% |
| 2022 | 66701 | 6.81% |
| 2021 | 70069 | 7.15% |
| 2020 | 66521 | 6.79% |
| 2019 | 38512 | 3.93% |
| 2018 | 38257 | 3.90% |
| 2017 | 29239 | 2.98% |
| 2016 | 15920 | 1.62% |
| 2015 | 14701 | 1.50% |
| 2014 | 15059 | 1.54% |
| 2013 | 19249 | 1.96% |
| 2012 | 10705 | 1.09% |
Geographic Distribution
United States stores with 47.3% (466,345 active verified stores) , followed by United Kingdom (10.4%) and Australia (6.5%) .
Base: 985,129 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
466,345 active verified stores
102,256 active verified stores
63,795 active verified stores
56,411 active verified stores
47,904 active verified stores
35,451 active verified stores
25,744 active verified stores
23,469 active verified stores
23,288 active verified stores
21,680 active verified stores
Visual Distribution
466,345 active verified stores
102,256 active verified stores
63,795 active verified stores
56,411 active verified stores
47,904 active verified stores
35,451 active verified stores
25,744 active verified stores
23,469 active verified stores
23,288 active verified stores
21,680 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 466345 | 47.34% |
| United Kingdom | 102256 | 10.38% |
| Australia | 63795 | 6.48% |
| Canada | 56411 | 5.73% |
| Germany | 47904 | 4.86% |
| France | 35451 | 3.60% |
| Italy | 25744 | 2.61% |
| Spain | 23469 | 2.38% |
| Japan | 23288 | 2.36% |
| Netherlands | 21680 | 2.20% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Health & Beauty
Shopify - Toys & Games
Shopify - Sporting Goods & Outdoor Gear
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.5m | 100.00% |
| Emails | 928.4k | 61.11% |
| Phones | 503.5k | 33.14% |
| Ecommerce platform | 1.5m | 99.95% |
| Couriers | 441.7k | 29.07% |
| Payment Providers | 1.5m | 100.00% |
| Categories | 1.3m | 86.86% |
| Social Media | 1m | 69.06% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shop Pay e-commerce landscape:
Analyze 985.1k verified e-commerce stores on Shop Pay - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shop Pay e-commerce intelligence?
-
We track 985.1k verified Shop Pay e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 35.1% of displayed detection occurrences (582,705 occurrences) , followed by Facebook (27.0%) and TikTok (13.0%) .
Base: 1,658,805 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
582,705 occurrences
447,372 occurrences
216,284 occurrences
157,428 occurrences
109,653 occurrences
75,955 occurrences
30,056 occurrences
29,249 occurrences
6,938 occurrences
3,165 occurrences
Visual Distribution
582,705 occurrences
447,372 occurrences
216,284 occurrences
157,428 occurrences
109,653 occurrences
75,955 occurrences
30,056 occurrences
29,249 occurrences
6,938 occurrences
3,165 occurrences