Odoo Market Share & Real Store Usage
Explore 33k verified e-commerce stores built on Odoo. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 46.6k domains. 33k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
33k verified active stores out of 46.6k detected · 70.9% verification rate
Categories Distribution
Health & Beauty stores with 13.4% of all stores (4,438 stores) , followed by Food & Beverages (11.0%) and Clothing & Accessories (8.5%) .
Base: 33,016 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,438 stores
3,621 stores
2,802 stores
2,230 stores
1,802 stores
1,403 stores
1,334 stores
1,318 stores
917 stores
806 stores
Visual Distribution
4,438 stores
3,621 stores
2,802 stores
2,230 stores
1,802 stores
1,403 stores
1,334 stores
1,318 stores
917 stores
806 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 4438 | 13.44% |
| Food & Beverages | 3621 | 10.97% |
| Clothing & Accessories | 2802 | 8.49% |
| Sporting Goods & Outdoor Gear | 2230 | 6.75% |
| Electronics & Technology | 1802 | 5.46% |
| Business & Industrial | 1403 | 4.25% |
| Tools & Hardware | 1334 | 4.04% |
| Home & Garden | 1318 | 3.99% |
| Toys & Games | 917 | 2.78% |
| Gifts & Special Occasions | 806 | 2.44% |
Payment Providers Distribution
PayPal accounts for 20.4% of displayed detection occurrences (2,724 occurrences) , followed by VISA (20.0%) and MasterCard (19.6%) .
Base: 13,337 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
2,724 occurrences
2,668 occurrences
2,618 occurrences
1,486 occurrences
1,306 occurrences
676 occurrences
569 occurrences
553 occurrences
389 occurrences
348 occurrences
Visual Distribution
2,724 occurrences
2,668 occurrences
2,618 occurrences
1,486 occurrences
1,306 occurrences
676 occurrences
569 occurrences
553 occurrences
389 occurrences
348 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2724 | 20.42% |
| VISA | 2668 | 20.00% |
| MasterCard | 2618 | 19.63% |
| Stripe | 1486 | 11.14% |
| American Express | 1306 | 9.79% |
| Klarna | 676 | 5.07% |
| Apple Pay | 569 | 4.27% |
| Bancontact | 553 | 4.15% |
| Google Pay | 389 | 2.92% |
| SEPA | 348 | 2.61% |
Shipping Carriers Distribution
UPS accounts for 20.6% of displayed detection occurrences (1,271 occurrences) , followed by FedEx (16.4%) and DHL (16.3%) .
Base: 6,159 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
1,271 occurrences
1,010 occurrences
1,001 occurrences
714 occurrences
668 occurrences
435 occurrences
322 occurrences
282 occurrences
279 occurrences
177 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1271 | 20.64% |
| FedEx | 1010 | 16.40% |
| DHL | 1001 | 16.25% |
| USPS | 714 | 11.59% |
| DPD | 668 | 10.85% |
| GLS | 435 | 7.06% |
| Bpost | 322 | 5.23% |
| Mondial Relay | 282 | 4.58% |
| Colissimo | 279 | 4.53% |
| Correos | 177 | 2.87% |
Store Launch Timeline
Over the past 12 months, 10,714 new stores were launched in Odoo , with the highest activity in 2026-09 (1,726 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,726 stores launched
1,237 stores launched
1,137 stores launched
1,015 stores launched
857 stores launched
770 stores launched
750 stores launched
754 stores launched
844 stores launched
821 stores launched
674 stores launched
129 stores launched
Monthly Trend
16.1% of last 12 months
11.5% of last 12 months
10.6% of last 12 months
9.5% of last 12 months
8.0% of last 12 months
7.2% of last 12 months
7.0% of last 12 months
7.0% of last 12 months
7.9% of last 12 months
7.7% of last 12 months
6.3% of last 12 months
1.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1726 | 16.11% |
| 2026-08 | 1237 | 11.55% |
| 2026-07 | 1137 | 10.61% |
| 2026-06 | 1015 | 9.47% |
| 2026-05 | 857 | 8.00% |
| 2026-04 | 770 | 7.19% |
| 2026-03 | 750 | 7.00% |
| 2026-02 | 754 | 7.04% |
| 2026-01 | 844 | 7.88% |
| 2025-12 | 821 | 7.66% |
| 2025-11 | 674 | 6.29% |
| 2025-10 | 129 | 1.20% |
Active Stores by Launch Year
Currently, 32,961 active stores in Odoo are tracked in our database , with the most stores launched in 2026 (9,746 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9,746 active stores
6,324 active stores
3,680 active stores
2,413 active stores
1,477 active stores
1,471 active stores
1,440 active stores
920 active stores
903 active stores
723 active stores
377 active stores
331 active stores
317 active stores
408 active stores
262 active stores
Distribution by Launch Year
29.6% of tracked active stores
19.2% of tracked active stores
11.2% of tracked active stores
7.3% of tracked active stores
4.5% of tracked active stores
4.5% of tracked active stores
4.4% of tracked active stores
2.8% of tracked active stores
2.7% of tracked active stores
2.2% of tracked active stores
1.1% of tracked active stores
1.0% of tracked active stores
1.0% of tracked active stores
1.2% of tracked active stores
0.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 9746 | 29.57% |
| 2025 | 6324 | 19.19% |
| 2024 | 3680 | 11.16% |
| 2023 | 2413 | 7.32% |
| 2022 | 1477 | 4.48% |
| 2021 | 1471 | 4.46% |
| 2020 | 1440 | 4.37% |
| 2019 | 920 | 2.79% |
| 2018 | 903 | 2.74% |
| 2017 | 723 | 2.19% |
| 2016 | 377 | 1.14% |
| 2015 | 331 | 1.00% |
| 2014 | 317 | 0.96% |
| 2013 | 408 | 1.24% |
| 2012 | 262 | 0.79% |
Geographic Distribution
United States stores with 11.5% (3,795 active verified stores) , followed by Belgium (6.7%) and France (5.6%) .
Base: 33,016 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,795 active verified stores
2,210 active verified stores
1,861 active verified stores
1,711 active verified stores
1,644 active verified stores
1,616 active verified stores
1,369 active verified stores
800 active verified stores
761 active verified stores
651 active verified stores
Visual Distribution
3,795 active verified stores
2,210 active verified stores
1,861 active verified stores
1,711 active verified stores
1,644 active verified stores
1,616 active verified stores
1,369 active verified stores
800 active verified stores
761 active verified stores
651 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3795 | 11.49% |
| Belgium | 2210 | 6.69% |
| France | 1861 | 5.64% |
| India | 1711 | 5.18% |
| Spain | 1644 | 4.98% |
| Mexico | 1616 | 4.89% |
| Germany | 1369 | 4.15% |
| Argentina | 800 | 2.42% |
| Canada | 761 | 2.30% |
| Netherlands | 651 | 1.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Odoo - Home & Garden
Custom - Electronics & Technology
Custom - Sporting Goods & Outdoor Gear
Custom - Toys & Games
Odoo - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Odoo - Vehicles & Parts
Odoo
Odoo - Health & Beauty
Odoo
Odoo - Pets & Pet Supplies
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 46.6k | 100.00% |
| Emails | 30.9k | 66.36% |
| Phones | 26.7k | 57.42% |
| Ecommerce platform | 46.2k | 99.29% |
| Couriers | 5.9k | 12.59% |
| Payment Providers | 8.8k | 19.00% |
| Categories | 32.6k | 69.94% |
| Social Media | 15.2k | 32.55% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Odoo e-commerce landscape:
Analyze 33k verified e-commerce stores on Odoo - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Odoo e-commerce intelligence?
-
We track 33k verified Odoo e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 28.4% of displayed detection occurrences (6,607 occurrences) , followed by Facebook (27.2%) and LinkedIn (11.7%) .
Base: 23,269 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,607 occurrences
6,318 occurrences
2,727 occurrences
2,203 occurrences
1,528 occurrences
1,506 occurrences
975 occurrences
812 occurrences
571 occurrences
22 occurrences
Visual Distribution
6,607 occurrences
6,318 occurrences
2,727 occurrences
2,203 occurrences
1,528 occurrences
1,506 occurrences
975 occurrences
812 occurrences
571 occurrences
22 occurrences