Stripe Payment Provider Usage Database
Explore 202.3k verified e-commerce stores accepting Stripe. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 393.1k domains. 202.3k verified as active stores with physical delivery.
· · Next full refresh: May 2026
202.3k verified active stores out of 393.1k detected · 51.5% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 74.7% of stores with physical delivery (150,296 stores) , followed by Custom (14.8%) and Big Cartel (8.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
150,296 stores
29,799 stores
17,179 stores
684 stores
652 stores
473 stores
455 stores
390 stores
254 stores
225 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 150296 | 74.68% |
| Custom | 29799 | 14.81% |
| Big Cartel | 17179 | 8.54% |
| Rain | 684 | 0.34% |
| Volusion | 652 | 0.32% |
| Magento | 473 | 0.24% |
| SightGlass (Shopper) E-commerce Platform | 455 | 0.23% |
| PrestaShop | 390 | 0.19% |
| Shopify | 254 | 0.13% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 225 | 0.11% |
| Salesforce Commerce Cloud | 219 | 0.11% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 217 | 0.11% |
| OpenCart | 156 | 0.08% |
| Offset | 131 | 0.07% |
| FreeWebstore | 123 | 0.06% |
All Stores Distribution
WooCommerce holds 86.0% share of all Stripe e-commerce stores (333,028) , with Custom at 7.7% and Big Cartel at 4.7% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
333,028 stores
29,799 stores
18,364 stores
1,058 stores
687 stores
571 stores
486 stores
426 stores
666 stores
577 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 333028 | 86.05% |
| Custom | 29799 | 7.70% |
| Big Cartel | 18364 | 4.74% |
| Rain | 1058 | 0.27% |
| Volusion | 687 | 0.18% |
| Magento | 571 | 0.15% |
| SightGlass (Shopper) E-commerce Platform | 486 | 0.13% |
| PrestaShop | 426 | 0.11% |
| Shopify | 666 | 0.17% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 577 | 0.15% |
| Salesforce Commerce Cloud | 239 | 0.06% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 560 | 0.14% |
| OpenCart | 198 | 0.05% |
| Offset | 245 | 0.06% |
| FreeWebstore | 128 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 16.4% of all stores (29,158 stores) , followed by Health & Beauty (13.8%) and Food & Beverages (12.1%) .
Base: 178,213 AI-verified stores with physical delivery and detected product categories (88.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
29,158 stores
24,638 stores
21,499 stores
18,288 stores
17,936 stores
17,704 stores
8,688 stores
7,537 stores
6,712 stores
5,087 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 29158 | 16.36% |
| Health & Beauty | 24638 | 13.83% |
| Food & Beverages | 21499 | 12.06% |
| Sporting Goods & Outdoor Gear | 18288 | 10.26% |
| Toys & Games | 17936 | 10.06% |
| Arts & Entertainment | 17704 | 9.93% |
| Home & Garden | 8688 | 4.88% |
| Gifts & Special Occasions | 7537 | 4.23% |
| Jewelry & Watches | 6712 | 3.77% |
| Electronics & Technology | 5087 | 2.85% |
| Business & Industrial | 5000 | 2.81% |
| Tools & Hardware | 4723 | 2.65% |
| Vehicles & Parts | 4192 | 2.35% |
| Books & Media | 3784 | 2.12% |
| Furniture & Home Decor | 3267 | 1.83% |
Shipping Carriers Distribution
DHL leads with 17.6% among AI-verified physical stores (13,171 stores) , followed by USPS (13.8%) and UPS (13.4%) .
Base: 61,965 AI-verified physical stores with detectable shipping carriers (15.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
13,171 stores
10,270 stores
10,026 stores
9,102 stores
6,683 stores
5,345 stores
4,413 stores
3,263 stores
3,243 stores
2,567 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 13171 | 17.64% |
| USPS | 10270 | 13.76% |
| UPS | 10026 | 13.43% |
| DPD | 9102 | 12.19% |
| FedEx | 6683 | 8.95% |
| Royal Mail | 5345 | 7.16% |
| Colissimo | 4413 | 5.91% |
| La Poste | 3263 | 4.37% |
| GLS | 3243 | 4.34% |
| Australia Post | 2567 | 3.44% |
| Mondial Relay | 2042 | 2.73% |
| Correos | 1339 | 1.79% |
| TNT | 1205 | 1.61% |
| Canada Post | 998 | 1.34% |
| Chronopost | 996 | 1.33% |
Store Launch Timeline
Over the past 12 months, 35,942 new stores were launched in Stripe , with the highest activity in 2026-03 (2,967 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,967 stores launched
2,178 stores launched
2,984 stores launched
2,926 stores launched
3,373 stores launched
3,321 stores launched
3,528 stores launched
3,427 stores launched
3,395 stores launched
3,180 stores launched
3,048 stores launched
1,615 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 2967 | 8.25% |
| 2026-02 | 2178 | 6.06% |
| 2026-01 | 2984 | 8.30% |
| 2025-12 | 2926 | 8.14% |
| 2025-11 | 3373 | 9.38% |
| 2025-10 | 3321 | 9.24% |
| 2025-09 | 3528 | 9.82% |
| 2025-08 | 3427 | 9.53% |
| 2025-07 | 3395 | 9.45% |
| 2025-06 | 3180 | 8.85% |
| 2025-05 | 3048 | 8.48% |
| 2025-04 | 1615 | 4.49% |
Active Stores by Launch Year
Currently, 198,300 active stores in Stripe are tracked in our database , with the most stores launched in 2026 (8,162 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,162 active stores
36,315 active stores
25,298 active stores
16,260 active stores
13,573 active stores
14,750 active stores
15,360 active stores
9,572 active stores
9,897 active stores
7,930 active stores
4,525 active stores
4,025 active stores
3,815 active stores
4,821 active stores
2,959 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8162 | 4.12% |
| 2025 | 36315 | 18.31% |
| 2024 | 25298 | 12.76% |
| 2023 | 16260 | 8.20% |
| 2022 | 13573 | 6.84% |
| 2021 | 14750 | 7.44% |
| 2020 | 15360 | 7.75% |
| 2019 | 9572 | 4.83% |
| 2018 | 9897 | 4.99% |
| 2017 | 7930 | 4.00% |
| 2016 | 4525 | 2.28% |
| 2015 | 4025 | 2.03% |
| 2014 | 3815 | 1.92% |
| 2013 | 4821 | 2.43% |
| 2012 | 2959 | 1.49% |
| 2011 | 3003 | 1.51% |
| 2010 | 2424 | 1.22% |
| 2009 | 2134 | 1.08% |
| 2008 | 1834 | 0.92% |
| 2007 | 1719 | 0.87% |
| 2006 | 1241 | 0.63% |
| 2005 | 1065 | 0.54% |
| 2004 | 1483 | 0.75% |
| 2003 | 1116 | 0.56% |
| 2002 | 1032 | 0.52% |
| 2001 | 1189 | 0.60% |
| 2000 | 1057 | 0.53% |
| 1999 | 784 | 0.40% |
| 1998 | 513 | 0.26% |
| 1997 | 252 | 0.13% |
| 1996 | 159 | 0.08% |
| 1995 | 33 | 0.02% |
Geographic Distribution
United States leads with 35.4% (56,298 AI-verified stores) , followed by United Kingdom (12.3%) and France (10.2%) .
Base: 159,243 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
56,298 AI-verified stores
19,530 AI-verified stores
16,293 AI-verified stores
10,241 AI-verified stores
9,179 AI-verified stores
9,077 AI-verified stores
7,987 AI-verified stores
6,093 AI-verified stores
3,053 AI-verified stores
2,896 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 56298 | 35.35% |
| United Kingdom | 19530 | 12.26% |
| France | 16293 | 10.23% |
| Germany | 10241 | 6.43% |
| Italy | 9179 | 5.76% |
| Australia | 9077 | 5.70% |
| Spain | 7987 | 5.02% |
| Canada | 6093 | 3.83% |
| Ireland | 3053 | 1.92% |
| Mexico | 2896 | 1.82% |
| Japan | 2570 | 1.61% |
| Switzerland | 2508 | 1.57% |
| New Zealand | 2420 | 1.52% |
| Austria | 1952 | 1.23% |
| Netherlands | 1780 | 1.12% |
| United Arab Emirates | 1693 | 1.06% |
| Poland | 1567 | 0.98% |
| Sweden | 1413 | 0.89% |
| Romania | 1372 | 0.86% |
| India | 1321 | 0.83% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Salesforce Commerce Cloud - Toys & Games
Salesforce Commerce Cloud - Clothing & Accessories
Salesforce Commerce Cloud - Sporting Goods & Outdoor Gear
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Tools & Hardware
WooCommerce - Tools & Hardware
Big Cartel - Health & Beauty
WooCommerce - Food & Beverages
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 393.1k | 100.00% |
| Emails | 237.5k | 60.41% |
| Phones | 77.9k | 19.81% |
| Ecommerce platform | 392.1k | 99.73% |
| Couriers | 62.0k | 15.76% |
| Payment Providers | 121.7k | 30.95% |
| Categories | 195.1k | 49.63% |
| Social Media | 280.5k | 71.35% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Stripe e-commerce landscape:
Analyze 202.3k verified e-commerce stores on Stripe - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Stripe e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Stripe e-commerce intelligence?
-
We track 202.3k verified Stripe e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.0% among stores with at least one detectable social profile (118,603 stores) , followed by Facebook (28.9%) and YouTube (9.9%) .
Base: 280,509 stores with any detectable social profile (71.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
118,603 stores
107,189 stores
36,734 stores
25,166 stores
24,113 stores
17,441 stores
15,288 stores
14,741 stores
6,054 stores
4,936 stores
Visual Distribution