Stripe Payment Provider Usage Database
Explore 216.9k e-commerce stores accepting Stripe. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 75.8% of stores with physical delivery (163,969 stores) , followed by Big Cartel (10.0%) and Fourthwall (8.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
163,969 stores
21,677 stores
18,385 stores
8,285 stores
687 stores
564 stores
527 stores
440 stores
386 stores
324 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 163969 | 75.81% |
| Big Cartel | 21677 | 10.02% |
| Fourthwall | 18385 | 8.50% |
| Custom | 8285 | 3.83% |
| Volusion | 687 | 0.32% |
| Rain | 564 | 0.26% |
| Magento | 527 | 0.24% |
| PrestaShop | 440 | 0.20% |
| EasyDigitalDownloads | 386 | 0.18% |
| Shopify | 324 | 0.15% |
| EasyDigitalDownloads, WooCommerce | 290 | 0.13% |
| Salesforce Commerce Cloud | 239 | 0.11% |
| WooCommerce, EasyDigitalDownloads | 200 | 0.09% |
| OpenCart | 186 | 0.09% |
| nopCommerce | 128 | 0.06% |
All Stores Distribution
WooCommerce holds 84.1% share of all Stripe e-commerce stores (327,486) , with Big Cartel at 5.9% and Fourthwall at 4.8% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
327,486 stores
22,776 stores
18,847 stores
8,285 stores
693 stores
1,124 stores
612 stores
469 stores
5,346 stores
875 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 327486 | 84.14% |
| Big Cartel | 22776 | 5.85% |
| Fourthwall | 18847 | 4.84% |
| Custom | 8285 | 2.13% |
| Volusion | 693 | 0.18% |
| Rain | 1124 | 0.29% |
| Magento | 612 | 0.16% |
| PrestaShop | 469 | 0.12% |
| EasyDigitalDownloads | 5346 | 1.37% |
| Shopify | 875 | 0.22% |
| EasyDigitalDownloads, WooCommerce | 1096 | 0.28% |
| Salesforce Commerce Cloud | 257 | 0.07% |
| WooCommerce, EasyDigitalDownloads | 976 | 0.25% |
| OpenCart | 255 | 0.07% |
| nopCommerce | 133 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 26.3% of all stores (39,681 stores) , followed by Health & Beauty (15.5%) and Food & Beverages (12.2%) .
Top 10 Categories
39,681 stores
23,426 stores
18,348 stores
12,833 stores
8,110 stores
7,847 stores
6,986 stores
6,771 stores
5,326 stores
4,509 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 39681 | 26.32% |
| Health & Beauty | 23426 | 15.54% |
| Food & Beverages | 18348 | 12.17% |
| Arts & Entertainment | 12833 | 8.51% |
| Jewelry & Watches | 8110 | 5.38% |
| Home & Garden | 7847 | 5.20% |
| Electronics & Technology | 6986 | 4.63% |
| Gifts & Special Occasions | 6771 | 4.49% |
| Furniture & Home Decor | 5326 | 3.53% |
| Books & Media | 4509 | 2.99% |
| Vehicles & Parts | 4092 | 2.71% |
| Sporting Goods & Outdoor Gear | 3935 | 2.61% |
| Pets & Pet Supplies | 3264 | 2.17% |
| Business & Industrial | 2981 | 1.98% |
| Tools & Hardware | 2650 | 1.76% |
Shipping Carriers Distribution
DHL leads with 18.4% among AI-verified physical stores (12,981 stores) , followed by USPS (14.3%) and UPS (13.7%) .
Base: 58,748 AI-verified physical stores with detectable shipping carriers (14.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
12,981 stores
10,115 stores
9,724 stores
8,722 stores
6,170 stores
5,510 stores
3,183 stores
3,162 stores
2,703 stores
2,232 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 12981 | 18.35% |
| USPS | 10115 | 14.30% |
| UPS | 9724 | 13.75% |
| DPD | 8722 | 12.33% |
| FedEx | 6170 | 8.72% |
| Royal Mail | 5510 | 7.79% |
| Colissimo | 3183 | 4.50% |
| GLS | 3162 | 4.47% |
| Australia Post | 2703 | 3.82% |
| La Poste | 2232 | 3.16% |
| Mondial Relay | 1649 | 2.33% |
| TNT | 1316 | 1.86% |
| Correos | 1221 | 1.73% |
| Canada Post | 1067 | 1.51% |
| Hermes | 971 | 1.37% |
Store Launch Timeline
Over the past 12 months, 38,496 new stores were launched in Stripe , with the highest activity in 2025-12 (2,657 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,657 stores launched
3,196 stores launched
3,111 stores launched
3,360 stores launched
3,445 stores launched
3,819 stores launched
3,512 stores launched
3,635 stores launched
3,529 stores launched
3,543 stores launched
3,292 stores launched
1,397 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 2657 | 6.90% |
| 2025-11 | 3196 | 8.30% |
| 2025-10 | 3111 | 8.08% |
| 2025-09 | 3360 | 8.73% |
| 2025-08 | 3445 | 8.95% |
| 2025-07 | 3819 | 9.92% |
| 2025-06 | 3512 | 9.12% |
| 2025-05 | 3635 | 9.44% |
| 2025-04 | 3529 | 9.17% |
| 2025-03 | 3543 | 9.20% |
| 2025-02 | 3292 | 8.55% |
| 2025-01 | 1397 | 3.63% |
Active Stores by Launch Year
Currently, 211,685 active stores in Stripe are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7 active stores
40,215 active stores
29,098 active stores
17,980 active stores
14,826 active stores
16,258 active stores
17,252 active stores
10,348 active stores
10,765 active stores
8,780 active stores
5,235 active stores
4,528 active stores
4,325 active stores
5,446 active stores
3,331 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7 | 0.00% |
| 2025 | 40215 | 19.00% |
| 2024 | 29098 | 13.75% |
| 2023 | 17980 | 8.49% |
| 2022 | 14826 | 7.00% |
| 2021 | 16258 | 7.68% |
| 2020 | 17252 | 8.15% |
| 2019 | 10348 | 4.89% |
| 2018 | 10765 | 5.09% |
| 2017 | 8780 | 4.15% |
| 2016 | 5235 | 2.47% |
| 2015 | 4528 | 2.14% |
| 2014 | 4325 | 2.04% |
| 2013 | 5446 | 2.57% |
| 2012 | 3331 | 1.57% |
| 2011 | 3331 | 1.57% |
| 2010 | 2670 | 1.26% |
| 2009 | 2363 | 1.12% |
| 2008 | 2038 | 0.96% |
| 2007 | 1932 | 0.91% |
| 2006 | 1312 | 0.62% |
| 2005 | 1172 | 0.55% |
| 2004 | 1600 | 0.76% |
| 2003 | 1241 | 0.59% |
| 2002 | 1125 | 0.53% |
| 2001 | 1351 | 0.64% |
| 2000 | 1175 | 0.56% |
| 1999 | 898 | 0.42% |
| 1998 | 579 | 0.27% |
| 1997 | 280 | 0.13% |
| 1996 | 188 | 0.09% |
| 1995 | 36 | 0.02% |
Geographic Distribution
United States leads with 28.5% (40,312 AI-verified stores) , followed by United Kingdom (14.6%) and France (10.8%) .
Base: 141,630 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
40,312 AI-verified stores
20,619 AI-verified stores
15,310 AI-verified stores
9,834 AI-verified stores
9,541 AI-verified stores
8,625 AI-verified stores
7,072 AI-verified stores
6,010 AI-verified stores
3,195 AI-verified stores
2,818 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 40312 | 28.46% |
| United Kingdom | 20619 | 14.56% |
| France | 15310 | 10.81% |
| Germany | 9834 | 6.94% |
| Australia | 9541 | 6.74% |
| Italy | 8625 | 6.09% |
| Spain | 7072 | 4.99% |
| Canada | 6010 | 4.24% |
| Ireland | 3195 | 2.26% |
| Japan | 2818 | 1.99% |
| Switzerland | 2474 | 1.75% |
| Mexico | 2474 | 1.75% |
| New Zealand | 2462 | 1.74% |
| Austria | 2044 | 1.44% |
| Netherlands | 1662 | 1.17% |
| Poland | 1519 | 1.07% |
| Sweden | 1456 | 1.03% |
| United Arab Emirates | 1432 | 1.01% |
| India | 1403 | 0.99% |
| Belgium | 1368 | 0.97% |
Featured Stores
Discover the strongest performers and newest entrants in Stripe's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
Fourthwall - Home & Garden
Fourthwall
WooCommerce
WooCommerce - Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 394.0k | 100.00% |
| Emails | 238.0k | 60.40% |
| Phones | 79.4k | 20.15% |
| Ecommerce platform | 393.2k | 99.78% |
| Couriers | 58.7k | 14.91% |
| Payment Providers | 119.7k | 30.37% |
| Categories | 227.7k | 57.79% |
| Social Media | 277.6k | 70.45% |
Starter Package
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Maximize Your ROI
Use our detailed Stripe E-commerce Database to:
Gain actionable insights into 216.9k physical stores in Stripe.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Stripe online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Stripe E-commerce Database?
-
Our database covers over 216.9k Stripe physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.6% among stores with at least one detectable social profile (124,488 stores) , followed by Facebook (28.8%) and YouTube (10.1%) .
Base: 277,621 stores with any detectable social profile (70.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
124,488 stores
113,608 stores
39,988 stores
27,877 stores
25,647 stores
19,201 stores
16,262 stores
15,708 stores
6,490 stores
5,227 stores
Visual Distribution