Online Stores Using Stripe
Explore 658.9k verified e-commerce stores with Stripe detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 982.6k domains. 658.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
658.9k verified active stores out of 982.6k detected · 67.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 48.5% of stores with physical delivery (319,624 stores) , followed by Shopify (20.1%) and Custom (17.0%) .
Base: 658,872 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
319,624 stores
132,203 stores
111,770 stores
15,490 stores
13,123 stores
9,783 stores
9,431 stores
9,163 stores
5,623 stores
5,574 stores
Visual Distribution
319,624 stores
132,203 stores
111,770 stores
15,490 stores
13,123 stores
9,783 stores
9,431 stores
9,163 stores
5,623 stores
5,574 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 319624 | 48.51% |
| Shopify | 132203 | 20.07% |
| Custom | 111770 | 16.96% |
| Big Cartel | 15490 | 2.35% |
| Wix eCommerce | 13123 | 1.99% |
| Squarespace Commerce | 9783 | 1.48% |
| Magento | 9431 | 1.43% |
| PrestaShop | 9163 | 1.39% |
| OpenCart | 5623 | 0.85% |
| BigCommerce | 5574 | 0.85% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 54.6% share of detected Stripe e-commerce signals (536,324) , with Shopify at 14.3% and Custom at 12.1% (October 2026) .
Base: 982,576 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
536,324 websites
140,335 websites
118,723 websites
20,091 websites
28,522 websites
29,139 websites
17,469 websites
10,234 websites
6,717 websites
5,856 websites
Visual Distribution
536,324 websites
140,335 websites
118,723 websites
20,091 websites
28,522 websites
29,139 websites
17,469 websites
10,234 websites
6,717 websites
5,856 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 536324 | 54.58% |
| Shopify | 140335 | 14.28% |
| Custom | 118723 | 12.08% |
| Big Cartel | 20091 | 2.04% |
| Wix eCommerce | 28522 | 2.90% |
| Squarespace Commerce | 29139 | 2.97% |
| Magento | 17469 | 1.78% |
| PrestaShop | 10234 | 1.04% |
| OpenCart | 6717 | 0.68% |
| BigCommerce | 5856 | 0.60% |
Categories Distribution
Clothing & Accessories stores with 22.2% of all stores (146,346 stores) , followed by Health & Beauty (10.9%) and Food & Beverages (8.1%) .
Base: 658,872 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
146,346 stores
71,911 stores
53,439 stores
51,770 stores
42,954 stores
39,275 stores
37,029 stores
25,610 stores
22,567 stores
18,574 stores
Visual Distribution
146,346 stores
71,911 stores
53,439 stores
51,770 stores
42,954 stores
39,275 stores
37,029 stores
25,610 stores
22,567 stores
18,574 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 146346 | 22.21% |
| Health & Beauty | 71911 | 10.91% |
| Food & Beverages | 53439 | 8.11% |
| Sporting Goods & Outdoor Gear | 51770 | 7.86% |
| Arts & Entertainment | 42954 | 6.52% |
| Toys & Games | 39275 | 5.96% |
| Home & Garden | 37029 | 5.62% |
| Gifts & Special Occasions | 25610 | 3.89% |
| Jewelry & Watches | 22567 | 3.43% |
| Electronics & Technology | 18574 | 2.82% |
Shipping Carriers Distribution
DHL accounts for 20.5% of displayed detection occurrences (79,057 occurrences) , followed by UPS (17.4%) and USPS (16.0%) .
Base: 386,107 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
79,057 occurrences
67,147 occurrences
61,773 occurrences
51,195 occurrences
30,255 occurrences
25,089 occurrences
24,482 occurrences
21,070 occurrences
13,739 occurrences
12,300 occurrences
Visual Distribution
79,057 occurrences
67,147 occurrences
61,773 occurrences
51,195 occurrences
30,255 occurrences
25,089 occurrences
24,482 occurrences
21,070 occurrences
13,739 occurrences
12,300 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 79057 | 20.48% |
| UPS | 67147 | 17.39% |
| USPS | 61773 | 16.00% |
| FedEx | 51195 | 13.26% |
| DPD | 30255 | 7.84% |
| Royal Mail | 25089 | 6.50% |
| GLS | 24482 | 6.34% |
| Colissimo | 21070 | 5.46% |
| La Poste | 13739 | 3.56% |
| Mondial Relay | 12300 | 3.19% |
Store Launch Timeline
Over the past 12 months, 157,203 new stores were launched in Stripe , with the highest activity in 2026-09 (21,434 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
21,434 stores launched
22,622 stores launched
17,175 stores launched
14,914 stores launched
13,399 stores launched
13,190 stores launched
11,853 stores launched
9,362 stores launched
11,110 stores launched
9,884 stores launched
10,411 stores launched
1,849 stores launched
Monthly Trend
13.6% of last 12 months
14.4% of last 12 months
10.9% of last 12 months
9.5% of last 12 months
8.5% of last 12 months
8.4% of last 12 months
7.5% of last 12 months
6.0% of last 12 months
7.1% of last 12 months
6.3% of last 12 months
6.6% of last 12 months
1.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 21434 | 13.63% |
| 2026-08 | 22622 | 14.39% |
| 2026-07 | 17175 | 10.93% |
| 2026-06 | 14914 | 9.49% |
| 2026-05 | 13399 | 8.52% |
| 2026-04 | 13190 | 8.39% |
| 2026-03 | 11853 | 7.54% |
| 2026-02 | 9362 | 5.96% |
| 2026-01 | 11110 | 7.07% |
| 2025-12 | 9884 | 6.29% |
| 2025-11 | 10411 | 6.62% |
| 2025-10 | 1849 | 1.18% |
Active Stores by Launch Year
Currently, 652,071 active stores in Stripe are tracked in our database , with the most stores launched in 2026 (141,319 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
141,319 active stores
88,292 active stores
57,114 active stores
43,301 active stores
36,890 active stores
40,745 active stores
41,574 active stores
26,802 active stores
27,297 active stores
23,623 active stores
12,953 active stores
11,545 active stores
11,695 active stores
14,815 active stores
9,130 active stores
Distribution by Launch Year
21.7% of tracked active stores
13.5% of tracked active stores
8.8% of tracked active stores
6.6% of tracked active stores
5.7% of tracked active stores
6.2% of tracked active stores
6.4% of tracked active stores
4.1% of tracked active stores
4.2% of tracked active stores
3.6% of tracked active stores
2.0% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
2.3% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 141319 | 21.67% |
| 2025 | 88292 | 13.54% |
| 2024 | 57114 | 8.76% |
| 2023 | 43301 | 6.64% |
| 2022 | 36890 | 5.66% |
| 2021 | 40745 | 6.25% |
| 2020 | 41574 | 6.38% |
| 2019 | 26802 | 4.11% |
| 2018 | 27297 | 4.19% |
| 2017 | 23623 | 3.62% |
| 2016 | 12953 | 1.99% |
| 2015 | 11545 | 1.77% |
| 2014 | 11695 | 1.79% |
| 2013 | 14815 | 2.27% |
| 2012 | 9130 | 1.40% |
Geographic Distribution
United States stores with 27.5% (181,233 active verified stores) , followed by United Kingdom (10.0%) and France (7.6%) .
Base: 658,872 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
181,233 active verified stores
65,601 active verified stores
49,857 active verified stores
46,334 active verified stores
26,914 active verified stores
25,118 active verified stores
21,718 active verified stores
17,313 active verified stores
12,321 active verified stores
8,734 active verified stores
Visual Distribution
181,233 active verified stores
65,601 active verified stores
49,857 active verified stores
46,334 active verified stores
26,914 active verified stores
25,118 active verified stores
21,718 active verified stores
17,313 active verified stores
12,321 active verified stores
8,734 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 181233 | 27.51% |
| United Kingdom | 65601 | 9.96% |
| France | 49857 | 7.57% |
| Germany | 46334 | 7.03% |
| Italy | 26914 | 4.08% |
| Australia | 25118 | 3.81% |
| Spain | 21718 | 3.30% |
| Canada | 17313 | 2.63% |
| India | 12321 | 1.87% |
| Switzerland | 8734 | 1.33% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Jewelry & Watches
Custom - Clothing & Accessories
Shopify - Business & Industrial
Custom - Clothing & Accessories
Custom - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 982.6k | 100.00% |
| Emails | 714.6k | 72.73% |
| Phones | 513.9k | 52.30% |
| Ecommerce platform | 956.3k | 97.33% |
| Couriers | 330.6k | 33.65% |
| Payment Providers | 982.6k | 100.00% |
| Categories | 656.5k | 66.82% |
| Social Media | 651.5k | 66.30% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Stripe e-commerce landscape:
Analyze 658.9k verified e-commerce stores on Stripe - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Stripe e-commerce intelligence?
-
We track 658.9k verified Stripe e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.4% of displayed detection occurrences (360,756 occurrences) , followed by Facebook (28.8%) and YouTube (9.4%) .
Base: 1,115,055 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
360,756 occurrences
321,544 occurrences
104,415 occurrences
90,491 occurrences
69,259 occurrences
64,860 occurrences
47,194 occurrences
35,098 occurrences
14,961 occurrences
6,477 occurrences
Visual Distribution
360,756 occurrences
321,544 occurrences
104,415 occurrences
90,491 occurrences
69,259 occurrences
64,860 occurrences
47,194 occurrences
35,098 occurrences
14,961 occurrences
6,477 occurrences