Stripe Payment Provider Usage Database

Explore 216.9k e-commerce stores accepting Stripe. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 75.8% of stores with physical delivery (163,969 stores) , followed by Big Cartel (10.0%) and Fourthwall (8.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

163,969 stores

21,677 stores

18,385 stores

8,285 stores

687 stores

Rain 0.3%

564 stores

527 stores

440 stores

386 stores

324 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Stripe
Platform Stores with Physical Delivery Percentage
WooCommerce 163969 75.81%
Big Cartel 21677 10.02%
Fourthwall 18385 8.50%
Custom 8285 3.83%
Volusion 687 0.32%
Rain 564 0.26%
Magento 527 0.24%
PrestaShop 440 0.20%
EasyDigitalDownloads 386 0.18%
Shopify 324 0.15%
EasyDigitalDownloads, WooCommerce 290 0.13%
Salesforce Commerce Cloud 239 0.11%
WooCommerce, EasyDigitalDownloads 200 0.09%
OpenCart 186 0.09%
nopCommerce 128 0.06%

All Stores Distribution

WooCommerce holds 84.1% share of all Stripe e-commerce stores (327,486) , with Big Cartel at 5.9% and Fourthwall at 4.8% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

327,486 stores

22,776 stores

18,847 stores

8,285 stores

693 stores

Rain 0.3%

1,124 stores

612 stores

469 stores

5,346 stores

875 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Stripe
Platform Total Stores Percentage
WooCommerce 327486 84.14%
Big Cartel 22776 5.85%
Fourthwall 18847 4.84%
Custom 8285 2.13%
Volusion 693 0.18%
Rain 1124 0.29%
Magento 612 0.16%
PrestaShop 469 0.12%
EasyDigitalDownloads 5346 1.37%
Shopify 875 0.22%
EasyDigitalDownloads, WooCommerce 1096 0.28%
Salesforce Commerce Cloud 257 0.07%
WooCommerce, EasyDigitalDownloads 976 0.25%
OpenCart 255 0.07%
nopCommerce 133 0.03%

Categories Distribution

Clothing & Accessories leads with 26.3% of all stores (39,681 stores) , followed by Health & Beauty (15.5%) and Food & Beverages (12.2%) .

Top 10 Categories

Clothing & Accessories 26.3%

39,681 stores

Health & Beauty 15.5%

23,426 stores

Food & Beverages 12.2%

18,348 stores

Arts & Entertainment 8.5%

12,833 stores

Jewelry & Watches 5.4%

8,110 stores

Home & Garden 5.2%

7,847 stores

Electronics & Technology 4.6%

6,986 stores

Gifts & Special Occasions 4.5%

6,771 stores

Furniture & Home Decor 3.5%

5,326 stores

Books & Media 3.0%

4,509 stores

Visual Distribution

Distribution of top 10 Stripe store categories (January 2026)
Distribution of categories in Stripe e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 39681 26.32%
Health & Beauty 23426 15.54%
Food & Beverages 18348 12.17%
Arts & Entertainment 12833 8.51%
Jewelry & Watches 8110 5.38%
Home & Garden 7847 5.20%
Electronics & Technology 6986 4.63%
Gifts & Special Occasions 6771 4.49%
Furniture & Home Decor 5326 3.53%
Books & Media 4509 2.99%
Vehicles & Parts 4092 2.71%
Sporting Goods & Outdoor Gear 3935 2.61%
Pets & Pet Supplies 3264 2.17%
Business & Industrial 2981 1.98%
Tools & Hardware 2650 1.76%

Shipping Carriers Distribution

DHL leads with 18.4% among AI-verified physical stores (12,981 stores) , followed by USPS (14.3%) and UPS (13.7%) .

Base: 58,748 AI-verified physical stores with detectable shipping carriers (14.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 18.4%

12,981 stores

USPS 14.3%

10,115 stores

UPS 13.7%

9,724 stores

DPD 12.3%

8,722 stores

FedEx 8.7%

6,170 stores

5,510 stores

3,183 stores

GLS 4.5%

3,162 stores

2,703 stores

2,232 stores

Visual Distribution

Distribution of top 10 Stripe shipping carriers (January 2026)
Distribution of shipping carriers in Stripe e-commerce stores
Shipping Carrier Store Count Market Share
DHL 12981 18.35%
USPS 10115 14.30%
UPS 9724 13.75%
DPD 8722 12.33%
FedEx 6170 8.72%
Royal Mail 5510 7.79%
Colissimo 3183 4.50%
GLS 3162 4.47%
Australia Post 2703 3.82%
La Poste 2232 3.16%
Mondial Relay 1649 2.33%
TNT 1316 1.86%
Correos 1221 1.73%
Canada Post 1067 1.51%
Hermes 971 1.37%

Store Launch Timeline

Over the past 12 months, 38,496 new stores were launched in Stripe , with the highest activity in 2025-12 (2,657 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.9%

2,657 stores launched

2025-11 8.3%

3,196 stores launched

2025-10 8.1%

3,111 stores launched

2025-09 8.7%

3,360 stores launched

2025-08 8.9%

3,445 stores launched

2025-07 9.9%

3,819 stores launched

2025-06 9.1%

3,512 stores launched

2025-05 9.4%

3,635 stores launched

2025-04 9.2%

3,529 stores launched

2025-03 9.2%

3,543 stores launched

2025-02 8.6%

3,292 stores launched

2025-01 3.6%

1,397 stores launched

Monthly Trend

Monthly store launches in Stripe (January 2026)
Monthly store launches in Stripe over the past 12 months
Month Stores Launched Percentage
2025-12 2657 6.90%
2025-11 3196 8.30%
2025-10 3111 8.08%
2025-09 3360 8.73%
2025-08 3445 8.95%
2025-07 3819 9.92%
2025-06 3512 9.12%
2025-05 3635 9.44%
2025-04 3529 9.17%
2025-03 3543 9.20%
2025-02 3292 8.55%
2025-01 1397 3.63%

Active Stores by Launch Year

Currently, 211,685 active stores in Stripe are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

7 active stores

2025 19.0%

40,215 active stores

2024 13.7%

29,098 active stores

2023 8.5%

17,980 active stores

2022 7.0%

14,826 active stores

2021 7.7%

16,258 active stores

2020 8.1%

17,252 active stores

2019 4.9%

10,348 active stores

2018 5.1%

10,765 active stores

2017 4.1%

8,780 active stores

2016 2.5%

5,235 active stores

2015 2.1%

4,528 active stores

2014 2.0%

4,325 active stores

2013 2.6%

5,446 active stores

2012 1.6%

3,331 active stores

Distribution by Launch Year

Active stores in Stripe by original launch year (January 2026)
Active stores in Stripe by launch year
Launch Year Active Stores Percentage
2026 7 0.00%
2025 40215 19.00%
2024 29098 13.75%
2023 17980 8.49%
2022 14826 7.00%
2021 16258 7.68%
2020 17252 8.15%
2019 10348 4.89%
2018 10765 5.09%
2017 8780 4.15%
2016 5235 2.47%
2015 4528 2.14%
2014 4325 2.04%
2013 5446 2.57%
2012 3331 1.57%
2011 3331 1.57%
2010 2670 1.26%
2009 2363 1.12%
2008 2038 0.96%
2007 1932 0.91%
2006 1312 0.62%
2005 1172 0.55%
2004 1600 0.76%
2003 1241 0.59%
2002 1125 0.53%
2001 1351 0.64%
2000 1175 0.56%
1999 898 0.42%
1998 579 0.27%
1997 280 0.13%
1996 188 0.09%
1995 36 0.02%

Social Media Usage

Instagram leads with 31.6% among stores with at least one detectable social profile (124,488 stores) , followed by Facebook (28.8%) and YouTube (10.1%) .

Base: 277,621 stores with any detectable social profile (70.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.6%

124,488 stores

Facebook 28.8%

113,608 stores

YouTube 10.1%

39,988 stores

Twitter 7.1%

27,877 stores

TikTok 6.5%

25,647 stores

LinkedIn 4.9%

19,201 stores

Pinterest 4.1%

16,262 stores

X 4.0%

15,708 stores

Twitch 1.6%

6,490 stores

WhatsApp 1.3%

5,227 stores

Visual Distribution

Distribution of social media platforms in Stripe (January 2026)
Distribution of social media platforms in Stripe e-commerce stores
Social Platform Store Count Market Share
Instagram 124488 31.56%
Facebook 113608 28.80%
YouTube 39988 10.14%
Twitter 27877 7.07%
TikTok 25647 6.50%
LinkedIn 19201 4.87%
Pinterest 16262 4.12%
X 15708 3.98%
Twitch 6490 1.65%
WhatsApp 5227 1.32%

Geographic Distribution

United States leads with 28.5% (40,312 AI-verified stores) , followed by United Kingdom (14.6%) and France (10.8%) .

Base: 141,630 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

40,312 AI-verified stores

20,619 AI-verified stores

France 10.8%

15,310 AI-verified stores

9,834 AI-verified stores

9,541 AI-verified stores

Italy 6.1%

8,625 AI-verified stores

Spain 5.0%

7,072 AI-verified stores

6,010 AI-verified stores

3,195 AI-verified stores

Japan 2.0%

2,818 AI-verified stores

Visual Distribution

Geographic distribution of stores using Stripe (January 2026)
Geographic distribution of stores using Stripe
Country AI-Verified Store Count Market Share
United States 40312 28.46%
United Kingdom 20619 14.56%
France 15310 10.81%
Germany 9834 6.94%
Australia 9541 6.74%
Italy 8625 6.09%
Spain 7072 4.99%
Canada 6010 4.24%
Ireland 3195 2.26%
Japan 2818 1.99%
Switzerland 2474 1.75%
Mexico 2474 1.75%
New Zealand 2462 1.74%
Austria 2044 1.44%
Netherlands 1662 1.17%
Poland 1519 1.07%
Sweden 1456 1.03%
United Arab Emirates 1432 1.01%
India 1403 0.99%
Belgium 1368 0.97%

Dataset Coverage

Field Rows count Coverage
Website 394.0k 100.00%
Emails 238.0k 60.40%
Phones 79.4k 20.15%
Ecommerce platform 393.2k 99.78%
Couriers 58.7k 14.91%
Payment Providers 119.7k 30.37%
Categories 227.7k 57.79%
Social Media 277.6k 70.45%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Stripe E-commerce Database to:

Gain actionable insights into 216.9k physical stores in Stripe.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Stripe online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Stripe E-commerce Database?

Our database covers over 216.9k Stripe physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy