Stripe Payment Provider Usage Database

Explore 201.7k e-commerce stores accepting Stripe. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 78.8% of stores with physical delivery (139,558 stores) , followed by Big Cartel (10.6%) and Fourthwall (8.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

139,558 stores

18,860 stores

14,714 stores

Rain 0.4%

754 stores

559 stores

531 stores

495 stores

346 stores

273 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Stripe
Platform Stores with Physical Delivery Percentage
WooCommerce 139558 78.78%
Big Cartel 18860 10.65%
Fourthwall 14714 8.31%
Rain 754 0.43%
Volusion 559 0.32%
EasyDigitalDownloads 531 0.30%
Magento 495 0.28%
WooCommerce, EasyDigitalDownloads 424 0.24%
PrestaShop 346 0.20%
Shopify 273 0.15%
OpenCart 164 0.09%
Salesforce Commerce Cloud 159 0.09%
nopCommerce 108 0.06%
Shoplazza 106 0.06%
Podia 102 0.06%

All Stores Distribution

WooCommerce holds 84.7% share of all Stripe e-commerce stores (288,967) , with Big Cartel at 6.7% and Fourthwall at 5.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

288,967 stores

22,908 stores

17,261 stores

Rain 0.3%

1,124 stores

636 stores

4,876 stores

559 stores

405 stores

430 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Stripe
Platform Total Stores Percentage
WooCommerce 288967 84.65%
Big Cartel 22908 6.71%
Fourthwall 17261 5.06%
Rain 1124 0.33%
Volusion 636 0.19%
EasyDigitalDownloads 4876 1.43%
Magento 559 0.16%
WooCommerce, EasyDigitalDownloads 1077 0.32%
PrestaShop 405 0.12%
Shopify 430 0.13%
OpenCart 248 0.07%
Salesforce Commerce Cloud 232 0.07%
nopCommerce 143 0.04%
Shoplazza 113 0.03%
Podia 2368 0.69%

Categories Distribution

Clothing & Accessories leads with 24.8% of all stores (34,017 stores) , followed by Health & Beauty (14.5%) and Food & Beverages (12.1%) .

Top 10 Categories

Clothing & Accessories 24.8%

34,017 stores

Health & Beauty 14.5%

19,857 stores

Food & Beverages 12.1%

16,511 stores

Arts & Entertainment 11.3%

15,450 stores

Jewelry & Watches 5.4%

7,395 stores

Home & Garden 4.9%

6,727 stores

Electronics & Technology 4.8%

6,587 stores

Gifts & Special Occasions 4.4%

6,022 stores

Furniture & Home Decor 3.4%

4,668 stores

Books & Media 3.2%

4,386 stores

Visual Distribution

Distribution of top 10 Stripe store categories (November 2025)
Distribution of categories in Stripe e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 34017 24.84%
Health & Beauty 19857 14.50%
Food & Beverages 16511 12.06%
Arts & Entertainment 15450 11.28%
Jewelry & Watches 7395 5.40%
Home & Garden 6727 4.91%
Electronics & Technology 6587 4.81%
Gifts & Special Occasions 6022 4.40%
Furniture & Home Decor 4668 3.41%
Books & Media 4386 3.20%
Vehicles & Parts 3991 2.91%
Sporting Goods & Outdoor Gear 3777 2.76%
Pets & Pet Supplies 2900 2.12%
Business & Industrial 2399 1.75%
Tools & Hardware 2264 1.65%

Shipping Carriers Distribution

USPS leads with 22.3% among AI-verified physical stores (12,471 stores) , followed by UPS (14.8%) and DHL (12.3%) .

Base: 57,811 AI-verified physical stores with detectable shipping carriers (15.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 22.3%

12,471 stores

UPS 14.8%

8,314 stores

DHL 12.3%

6,881 stores

FedEx 12.2%

6,825 stores

4,775 stores

DPD 5.6%

3,158 stores

2,479 stores

GLS 4.4%

2,458 stores

2,091 stores

1,380 stores

Visual Distribution

Distribution of top 10 Stripe shipping carriers (November 2025)
Distribution of shipping carriers in Stripe e-commerce stores
Shipping Carrier Store Count Market Share
USPS 12471 22.26%
UPS 8314 14.84%
DHL 6881 12.28%
FedEx 6825 12.18%
Royal Mail 4775 8.52%
DPD 3158 5.64%
Australia Post 2479 4.42%
GLS 2458 4.39%
Colissimo 2091 3.73%
La Poste 1380 2.46%
Correos 1215 2.17%
Mondial Relay 1174 2.10%
TNT 1115 1.99%
Canada Post 899 1.60%
Hermes 792 1.41%

Store Launch Timeline

Over the past 12 months, 38,346 new stores were launched in Stripe , with the highest activity in 2025-10 (2,955 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 7.7%

2,955 stores launched

2025-09 8.6%

3,316 stores launched

2025-08 9.0%

3,436 stores launched

2025-07 9.3%

3,585 stores launched

2025-06 8.7%

3,317 stores launched

2025-05 8.8%

3,393 stores launched

2025-04 8.8%

3,357 stores launched

2025-03 8.7%

3,347 stores launched

2025-02 8.3%

3,169 stores launched

2025-01 8.3%

3,196 stores launched

2024-12 7.4%

2,834 stores launched

2024-11 6.4%

2,441 stores launched

Monthly Trend

Monthly store launches in Stripe (November 2025)
Monthly store launches in Stripe over the past 12 months
Month Stores Launched Percentage
2025-10 2955 7.71%
2025-09 3316 8.65%
2025-08 3436 8.96%
2025-07 3585 9.35%
2025-06 3317 8.65%
2025-05 3393 8.85%
2025-04 3357 8.75%
2025-03 3347 8.73%
2025-02 3169 8.26%
2025-01 3196 8.33%
2024-12 2834 7.39%
2024-11 2441 6.37%

Active Stores by Launch Year

Currently, 197,028 active stores in Stripe are tracked in our database , with the most stores launched in 2025 (33,106 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.8%

33,106 active stores

2024 14.6%

28,760 active stores

2023 8.7%

17,047 active stores

2022 7.3%

14,324 active stores

2021 8.1%

15,991 active stores

2020 8.3%

16,340 active stores

2019 4.6%

9,144 active stores

2018 4.9%

9,638 active stores

2017 4.0%

7,905 active stores

2016 2.6%

5,057 active stores

2015 2.3%

4,532 active stores

2014 2.2%

4,262 active stores

2013 2.7%

5,386 active stores

2012 1.6%

3,240 active stores

2011 1.7%

3,329 active stores

Distribution by Launch Year

Active stores in Stripe by original launch year (November 2025)
Active stores in Stripe by launch year
Launch Year Active Stores Percentage
2025 33106 16.80%
2024 28760 14.60%
2023 17047 8.65%
2022 14324 7.27%
2021 15991 8.12%
2020 16340 8.29%
2019 9144 4.64%
2018 9638 4.89%
2017 7905 4.01%
2016 5057 2.57%
2015 4532 2.30%
2014 4262 2.16%
2013 5386 2.73%
2012 3240 1.64%
2011 3329 1.69%
2010 2578 1.31%
2009 2303 1.17%
2008 1961 1.00%
2007 1788 0.91%
2006 1265 0.64%
2005 1109 0.56%
2004 1556 0.79%
2003 1199 0.61%
2002 1096 0.56%
2001 1271 0.65%
2000 1052 0.53%
1999 813 0.41%
1998 528 0.27%
1997 259 0.13%
1996 153 0.08%
1995 36 0.02%

Social Media Usage

Instagram leads with 31.6% among stores with at least one detectable social profile (108,119 stores) , followed by Facebook (28.7%) and YouTube (10.2%) .

Base: 251,779 stores with any detectable social profile (68.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.6%

108,119 stores

Facebook 28.7%

98,433 stores

YouTube 10.2%

34,882 stores

Twitter 8.1%

27,599 stores

TikTok 6.1%

20,893 stores

LinkedIn 4.7%

15,964 stores

Pinterest 4.5%

15,408 stores

X 3.3%

11,211 stores

Twitch 1.5%

5,257 stores

WhatsApp 1.4%

4,833 stores

Visual Distribution

Distribution of social media platforms in Stripe (November 2025)
Distribution of social media platforms in Stripe e-commerce stores
Social Platform Store Count Market Share
Instagram 108119 31.56%
Facebook 98433 28.73%
YouTube 34882 10.18%
Twitter 27599 8.06%
TikTok 20893 6.10%
LinkedIn 15964 4.66%
Pinterest 15408 4.50%
X 11211 3.27%
Twitch 5257 1.53%
WhatsApp 4833 1.41%

Geographic Distribution

United States leads with 34.4% (44,389 AI-verified stores) , followed by United Kingdom (15.2%) and France (8.4%) .

Base: 129,210 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

44,389 AI-verified stores

19,681 AI-verified stores

10,900 AI-verified stores

9,313 AI-verified stores

Spain 6.0%

7,805 AI-verified stores

Italy 5.0%

6,408 AI-verified stores

5,633 AI-verified stores

3,234 AI-verified stores

3,037 AI-verified stores

2,765 AI-verified stores

Visual Distribution

Geographic distribution of stores using Stripe (November 2025)
Geographic distribution of stores using Stripe
Country AI-Verified Store Count Market Share
United States 44389 34.35%
United Kingdom 19681 15.23%
France 10900 8.44%
Australia 9313 7.21%
Spain 7805 6.04%
Italy 6408 4.96%
Canada 5633 4.36%
Germany 3234 2.50%
Ireland 3037 2.35%
Mexico 2765 2.14%
Japan 2590 2.00%
New Zealand 2482 1.92%
Switzerland 1773 1.37%
Netherlands 1495 1.16%
India 1455 1.13%
United Arab Emirates 1327 1.03%
Sweden 1310 1.01%
Belgium 1286 1.00%
Poland 1213 0.94%
Austria 1114 0.86%

Dataset Coverage

Field Rows count Coverage
Website 368.9k 100.00%
Emails 217.8k 59.05%
Phones 72.5k 19.65%
Ecommerce platform 344.1k 93.28%
Couriers 57.8k 15.67%
Payment Providers 109.7k 29.73%
Categories 142.1k 38.52%
Social Media 251.8k 68.25%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the Stripe E-commerce Database?

Our database covers over 201.7k Stripe physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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