VNPay Payment Provider Usage Database

Explore 982.0 verified e-commerce stores accepting VNPay. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 1.3k domains. 982.0 verified as active stores with physical delivery.

· · Next full refresh: May 2026

982.0 verified active stores out of 1.3k detected · 77.7% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 45.0% of stores with physical delivery (438 stores) , followed by Custom (38.1%) and Haravan, Shopify (6.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

438 stores

Custom 38.1%

371 stores

60 stores

59 stores

6 stores

6 stores

6 stores

5 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in VNPay
Platform Stores with Physical Delivery Percentage
WooCommerce 438 45.02%
Custom 371 38.13%
Haravan, Shopify 60 6.17%
Shopify, Haravan 59 6.06%
Web4s E-commerce Platform 7 0.72%
Magento 6 0.62%
Botble CMS 6 0.62%
Shopify 6 0.62%
Active IT Zone Core 5 0.51%
Nhanh.vn 5 0.51%
Loveitop 3 0.31%
Haravan 3 0.31%
OpenCart 2 0.21%
OpenCart, Smoolis 1 0.10%
WooCommerce, Ymcart 1 0.10%

Categories Distribution

Food & Beverages leads with 18.4% of all stores (159 stores) , followed by Clothing & Accessories (17.8%) and Health & Beauty (15.6%) .

Base: 864 AI-verified stores with physical delivery and detected product categories (88.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Food & Beverages 18.4%

159 stores

Clothing & Accessories 17.8%

154 stores

Health & Beauty 15.6%

135 stores

Home & Garden 10.9%

94 stores

Electronics & Technology 10.6%

92 stores

Business & Industrial 4.6%

40 stores

Books & Media 3.4%

29 stores

Jewelry & Watches 2.9%

25 stores

Furniture & Home Decor 2.7%

23 stores

Gifts & Special Occasions 2.7%

23 stores

Visual Distribution

Distribution of top 10 VNPay store categories (April 2026)
Distribution of categories in VNPay e-commerce stores
Category Number of Stores Percentage
Food & Beverages 159 18.40%
Clothing & Accessories 154 17.82%
Health & Beauty 135 15.63%
Home & Garden 94 10.88%
Electronics & Technology 92 10.65%
Business & Industrial 40 4.63%
Books & Media 29 3.36%
Jewelry & Watches 25 2.89%
Furniture & Home Decor 23 2.66%
Gifts & Special Occasions 23 2.66%
Tools & Hardware 22 2.55%
Sporting Goods & Outdoor Gear 20 2.31%
Toys & Games 17 1.97%
Arts & Entertainment 17 1.97%
Vehicles & Parts 14 1.62%

Shipping Carriers Distribution

Giaohangnhanh leads with 72.5% among AI-verified physical stores (280 stores) , followed by Shopee Express (4.4%) and ViettelPost (3.4%) .

Base: 387 AI-verified physical stores with detectable shipping carriers (30.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

280 stores

17 stores

13 stores

DHL 2.8%

11 stores

11 stores

11 stores

UPS 2.8%

11 stores

7 stores

7 stores

FedEx 1.0%

4 stores

Visual Distribution

Distribution of top 10 VNPay shipping carriers (April 2026)
Distribution of shipping carriers in VNPay e-commerce stores
Shipping Carrier Store Count Market Share
Giaohangnhanh 280 72.54%
Shopee Express 17 4.40%
ViettelPost 13 3.37%
DHL 11 2.85%
Lalamove 11 2.85%
Ninja Van 11 2.85%
UPS 11 2.85%
Hermes 7 1.81%
Grab Express 7 1.81%
FedEx 4 1.04%
Best Express 4 1.04%
TNT 3 0.78%
GLS 3 0.78%
DPD 2 0.52%
Kerry Express 2 0.52%

Store Launch Timeline

Over the past 12 months, 283 new stores were launched in VNPay , with the highest activity in 2026-03 (50 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 17.7%

50 stores launched

2026-02 2.1%

6 stores launched

2026-01 8.8%

25 stores launched

2025-12 5.7%

16 stores launched

2025-11 8.5%

24 stores launched

2025-10 8.8%

25 stores launched

2025-09 8.1%

23 stores launched

2025-08 8.8%

25 stores launched

2025-07 8.1%

23 stores launched

2025-06 7.4%

21 stores launched

2025-05 10.6%

30 stores launched

2025-04 5.3%

15 stores launched

Monthly Trend

Monthly store launches in VNPay (April 2026)
Monthly store launches in VNPay over the past 12 months
Month Stores Launched Percentage
2026-03 50 17.67%
2026-02 6 2.12%
2026-01 25 8.83%
2025-12 16 5.65%
2025-11 24 8.48%
2025-10 25 8.83%
2025-09 23 8.13%
2025-08 25 8.83%
2025-07 23 8.13%
2025-06 21 7.42%
2025-05 30 10.60%
2025-04 15 5.30%

Active Stores by Launch Year

Currently, 982 active stores in VNPay are tracked in our database , with the most stores launched in 2026 (81 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 8.2%

81 active stores

2025 27.5%

270 active stores

2024 14.3%

140 active stores

2023 5.7%

56 active stores

2022 5.7%

56 active stores

2021 4.6%

45 active stores

2020 4.9%

48 active stores

2019 3.9%

38 active stores

2018 5.3%

52 active stores

2017 3.8%

37 active stores

2016 1.9%

19 active stores

2015 1.6%

16 active stores

2014 1.4%

14 active stores

2013 3.5%

34 active stores

2012 2.2%

22 active stores

Distribution by Launch Year

Active stores in VNPay by original launch year (April 2026)
Active stores in VNPay by launch year
Launch Year Active Stores Percentage
2026 81 8.25%
2025 270 27.49%
2024 140 14.26%
2023 56 5.70%
2022 56 5.70%
2021 45 4.58%
2020 48 4.89%
2019 38 3.87%
2018 52 5.30%
2017 37 3.77%
2016 19 1.93%
2015 16 1.63%
2014 14 1.43%
2013 34 3.46%
2012 22 2.24%
2011 6 0.61%
2010 13 1.32%
2009 10 1.02%
2008 9 0.92%
2007 11 1.12%
2006 2 0.20%
2005 1 0.10%
2004 1 0.10%
2001 1 0.10%

Social Media Usage

Facebook leads with 37.3% among stores with at least one detectable social profile (655 stores) , followed by YouTube (18.6%) and TikTok (15.3%) .

Base: 865 stores with any detectable social profile (68.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.3%

655 stores

YouTube 18.6%

326 stores

TikTok 15.3%

269 stores

Instagram 14.5%

254 stores

Pinterest 3.8%

67 stores

Twitter 3.8%

66 stores

LinkedIn 3.6%

63 stores

X 2.1%

37 stores

Reddit 0.6%

10 stores

Behance 0.5%

9 stores

Visual Distribution

Distribution of social media platforms in VNPay (April 2026)
Distribution of social media platforms in VNPay e-commerce stores
Social Platform Store Count Market Share
Facebook 655 37.30%
YouTube 326 18.56%
TikTok 269 15.32%
Instagram 254 14.46%
Pinterest 67 3.82%
Twitter 66 3.76%
LinkedIn 63 3.59%
X 37 2.11%
Reddit 10 0.57%
Behance 9 0.51%

Geographic Distribution

Vietnam leads with 99.2% (974 AI-verified stores) , followed by United States (0.2%) and India (0.1%) .

Base: 982 AI-verified stores across 9 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Vietnam 99.2%

974 AI-verified stores

2 AI-verified stores

India 0.1%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

China 0.1%

1 AI-verified stores

0 AI-verified stores

Visual Distribution

Geographic distribution of stores using VNPay (April 2026)
Geographic distribution of stores using VNPay
Country AI-Verified Store Count Market Share
Vietnam 974 99.19%
United States 2 0.20%
India 1 0.10%
Russia 1 0.10%
Singapore 1 0.10%
Grenada 1 0.10%
Australia 1 0.10%
China 1 0.10%
South Africa 0 0.00%

Data Coverage

Field Rows count Coverage
Website 1.3k 100.00%
Emails 1.0k 81.09%
Phones 244.0 19.30%
Ecommerce platform 1.2k 98.18%
Couriers 387.0 30.62%
Payment Providers 1.3k 100.00%
Categories 916.0 72.47%
Social Media 865.0 68.43%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the VNPay e-commerce landscape:

Analyze 982.0 verified e-commerce stores on VNPay - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across VNPay e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the VNPay e-commerce intelligence?

We track 982.0 verified VNPay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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