VNPay Payment Provider Usage Database

Explore 841.0 e-commerce stores accepting VNPay. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 48.9% of stores with physical delivery (411 stores) , followed by WooCommerce (45.7%) and Shopify (2.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 48.9%

411 stores

384 stores

19 stores

12 stores

4 stores

2 stores

2 stores

2 stores

1 stores

Zozo 0.1%

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in VNPay
Platform Stores with Physical Delivery Percentage
Custom 411 48.87%
WooCommerce 384 45.66%
Shopify 19 2.26%
Haravan 12 1.43%
Magento 4 0.48%
Botble CMS 2 0.24%
Wix eCommerce 2 0.24%
Drupal Commerce 2 0.24%
nopCommerce 1 0.12%
Zozo 1 0.12%
OpenCart 1 0.12%
EasyDigitalDownloads, WooCommerce 1 0.12%
CS Cart 1 0.12%
Gumroad 0 0.00%
EasyDigitalDownloads 0 0.00%

All Stores Distribution

Custom holds 40.5% share of all VNPay e-commerce stores (411) , with WooCommerce at 53.3% and Shopify at 1.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 40.5%

411 stores

541 stores

19 stores

13 stores

7 stores

8 stores

4 stores

2 stores

3 stores

Zozo 0.1%

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in VNPay
Platform Total Stores Percentage
Custom 411 40.49%
WooCommerce 541 53.30%
Shopify 19 1.87%
Haravan 13 1.28%
Magento 7 0.69%
Botble CMS 8 0.79%
Wix eCommerce 4 0.39%
Drupal Commerce 2 0.20%
nopCommerce 3 0.30%
Zozo 1 0.10%
OpenCart 2 0.20%
EasyDigitalDownloads, WooCommerce 1 0.10%
CS Cart 1 0.10%
Gumroad 1 0.10%
EasyDigitalDownloads 1 0.10%

Categories Distribution

Health & Beauty leads with 20.1% of all stores (145 stores) , followed by Clothing & Accessories (17.5%) and Electronics & Technology (17.1%) .

Top 10 Categories

Health & Beauty 20.1%

145 stores

Clothing & Accessories 17.5%

126 stores

Electronics & Technology 17.1%

123 stores

Food & Beverages 16.0%

115 stores

Home & Garden 5.1%

37 stores

Furniture & Home Decor 4.0%

29 stores

Gifts & Special Occasions 3.9%

28 stores

Jewelry & Watches 3.2%

23 stores

Business & Industrial 2.8%

20 stores

Vehicles & Parts 2.4%

17 stores

Visual Distribution

Distribution of top 10 VNPay store categories (November 2025)
Distribution of categories in VNPay e-commerce stores
Category Number of Stores Percentage
Health & Beauty 145 20.14%
Clothing & Accessories 126 17.50%
Electronics & Technology 123 17.08%
Food & Beverages 115 15.97%
Home & Garden 37 5.14%
Furniture & Home Decor 29 4.03%
Gifts & Special Occasions 28 3.89%
Jewelry & Watches 23 3.19%
Business & Industrial 20 2.78%
Vehicles & Parts 17 2.36%
Sporting Goods & Outdoor Gear 16 2.22%
Tools & Hardware 11 1.53%
Baby & Toddler 11 1.53%
Office Supplies 10 1.39%
Arts & Entertainment 9 1.25%

Shipping Carriers Distribution

Giaohangnhanh leads with 71.7% among AI-verified physical stores (225 stores) , followed by DHL (4.5%) and Shopee Express (3.8%) .

Base: 326 AI-verified physical stores with detectable shipping carriers (31.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

225 stores

DHL 4.5%

14 stores

12 stores

11 stores

11 stores

UPS 2.5%

8 stores

8 stores

5 stores

FedEx 1.6%

5 stores

GLS 1.3%

4 stores

Visual Distribution

Distribution of top 10 VNPay shipping carriers (November 2025)
Distribution of shipping carriers in VNPay e-commerce stores
Shipping Carrier Store Count Market Share
Giaohangnhanh 225 71.66%
DHL 14 4.46%
Shopee Express 12 3.82%
Lalamove 11 3.50%
ViettelPost 11 3.50%
UPS 8 2.55%
Ninja Van 8 2.55%
Grab Express 5 1.59%
FedEx 5 1.59%
GLS 4 1.27%
TNT 3 0.96%
ASM 2 0.64%
Speedy 2 0.64%
Hermes 2 0.64%
Best Express 2 0.64%

Store Launch Timeline

Over the past 12 months, 295 new stores were launched in VNPay , with the highest activity in 2025-10 (19 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 6.4%

19 stores launched

2025-09 7.1%

21 stores launched

2025-08 7.8%

23 stores launched

2025-07 13.2%

39 stores launched

2025-06 7.5%

22 stores launched

2025-05 12.2%

36 stores launched

2025-04 13.9%

41 stores launched

2025-03 11.9%

35 stores launched

2025-02 5.8%

17 stores launched

2025-01 4.4%

13 stores launched

2024-12 5.4%

16 stores launched

2024-11 4.4%

13 stores launched

Monthly Trend

Monthly store launches in VNPay (November 2025)
Monthly store launches in VNPay over the past 12 months
Month Stores Launched Percentage
2025-10 19 6.44%
2025-09 21 7.12%
2025-08 23 7.80%
2025-07 39 13.22%
2025-06 22 7.46%
2025-05 36 12.20%
2025-04 41 13.90%
2025-03 35 11.86%
2025-02 17 5.76%
2025-01 13 4.41%
2024-12 16 5.42%
2024-11 13 4.41%

Active Stores by Launch Year

Currently, 841 active stores in VNPay are tracked in our database , with the most stores launched in 2025 (266 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 31.6%

266 active stores

2024 16.4%

138 active stores

2023 6.3%

53 active stores

2022 5.1%

43 active stores

2021 5.2%

44 active stores

2020 4.5%

38 active stores

2019 3.6%

30 active stores

2018 4.5%

38 active stores

2017 4.3%

36 active stores

2016 2.1%

18 active stores

2015 2.0%

17 active stores

2014 1.7%

14 active stores

2013 3.4%

29 active stores

2012 2.1%

18 active stores

2011 1.1%

9 active stores

Distribution by Launch Year

Active stores in VNPay by original launch year (November 2025)
Active stores in VNPay by launch year
Launch Year Active Stores Percentage
2025 266 31.63%
2024 138 16.41%
2023 53 6.30%
2022 43 5.11%
2021 44 5.23%
2020 38 4.52%
2019 30 3.57%
2018 38 4.52%
2017 36 4.28%
2016 18 2.14%
2015 17 2.02%
2014 14 1.66%
2013 29 3.45%
2012 18 2.14%
2011 9 1.07%
2010 11 1.31%
2009 10 1.19%
2008 10 1.19%
2007 12 1.43%
2006 2 0.24%
2005 2 0.24%
2004 1 0.12%
2003 1 0.12%
2001 1 0.12%

Social Media Usage

Facebook leads with 40.4% among stores with at least one detectable social profile (546 stores) , followed by YouTube (18.3%) and TikTok (16.2%) .

Base: 699 stores with any detectable social profile (66.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 40.4%

546 stores

YouTube 18.3%

248 stores

TikTok 16.2%

219 stores

Instagram 15.5%

210 stores

Pinterest 2.5%

34 stores

Twitter 2.4%

33 stores

LinkedIn 2.2%

30 stores

X 2.2%

30 stores

WhatsApp 0.1%

1 stores

Reddit 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in VNPay (November 2025)
Distribution of social media platforms in VNPay e-commerce stores
Social Platform Store Count Market Share
Facebook 546 40.38%
YouTube 248 18.34%
TikTok 219 16.20%
Instagram 210 15.53%
Pinterest 34 2.51%
Twitter 33 2.44%
LinkedIn 30 2.22%
X 30 2.22%
WhatsApp 1 0.07%
Reddit 1 0.07%

Geographic Distribution

Vietnam leads with 98.0% (798 AI-verified stores) , followed by United States (0.6%) and India (0.4%) .

Base: 814 AI-verified stores across 10 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Vietnam 98.0%

798 AI-verified stores

5 AI-verified stores

India 0.4%

3 AI-verified stores

China 0.2%

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

0 AI-verified stores

Visual Distribution

Geographic distribution of stores using VNPay (November 2025)
Geographic distribution of stores using VNPay
Country AI-Verified Store Count Market Share
Vietnam 798 98.03%
United States 5 0.61%
India 3 0.37%
China 2 0.25%
Malaysia 2 0.25%
Philippines 1 0.12%
Australia 1 0.12%
Singapore 1 0.12%
Cocos (Keeling) Islands 1 0.12%
Switzerland 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 1.1k 100.00%
Emails 865.0 82.22%
Phones 196.0 18.63%
Ecommerce platform 1.0k 96.58%
Couriers 326.0 30.99%
Payment Providers 1.1k 100.00%
Categories 840.0 79.85%
Social Media 699.0 66.44%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the VNPay E-commerce Database?

Our database covers over 841.0 VNPay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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