VNPay Payment Provider Usage Database

Explore 823.0 e-commerce stores accepting VNPay. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 54.8% of stores with physical delivery (451 stores) , followed by Custom (23.9%) and Shopify (17.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

451 stores

Custom 23.9%

197 stores

Shopify 17.3%

142 stores

8 stores

8 stores

6 stores

2 stores

2 stores

2 stores

Zozo 0.1%

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in VNPay
Platform Stores with Physical Delivery Percentage
WooCommerce 451 54.80%
Custom 197 23.94%
Shopify 142 17.25%
Haravan, Shopify 8 0.97%
Botble CMS 8 0.97%
Magento 6 0.73%
nopCommerce 2 0.24%
Haravan 2 0.24%
Drupal Commerce 2 0.24%
Zozo 1 0.12%
Shopify, Haravan 1 0.12%
OpenCart 1 0.12%
Pimcore 1 0.12%
CS Cart 1 0.12%
EasyDigitalDownloads, WooCommerce 0 0.00%

All Stores Distribution

WooCommerce holds 60.7% share of all VNPay e-commerce stores (595) , with Custom at 20.1% and Shopify at 14.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

595 stores

Custom 20.1%

197 stores

Shopify 14.6%

143 stores

9 stores

16 stores

6 stores

3 stores

3 stores

2 stores

Zozo 0.1%

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in VNPay
Platform Total Stores Percentage
WooCommerce 595 60.65%
Custom 197 20.08%
Shopify 143 14.58%
Haravan, Shopify 9 0.92%
Botble CMS 16 1.63%
Magento 6 0.61%
nopCommerce 3 0.31%
Haravan 3 0.31%
Drupal Commerce 2 0.20%
Zozo 1 0.10%
Shopify, Haravan 1 0.10%
OpenCart 2 0.20%
Pimcore 1 0.10%
CS Cart 1 0.10%
EasyDigitalDownloads, WooCommerce 1 0.10%

Categories Distribution

Health & Beauty leads with 19.9% of all stores (144 stores) , followed by Food & Beverages (17.8%) and Clothing & Accessories (16.8%) .

Top 10 Categories

Health & Beauty 19.9%

144 stores

Food & Beverages 17.8%

129 stores

Clothing & Accessories 16.8%

122 stores

Electronics & Technology 16.0%

116 stores

Home & Garden 4.4%

32 stores

Vehicles & Parts 3.7%

27 stores

Gifts & Special Occasions 3.7%

27 stores

Jewelry & Watches 3.4%

25 stores

Business & Industrial 2.9%

21 stores

Furniture & Home Decor 2.6%

19 stores

Visual Distribution

Distribution of top 10 VNPay store categories (January 2026)
Distribution of categories in VNPay e-commerce stores
Category Number of Stores Percentage
Health & Beauty 144 19.86%
Food & Beverages 129 17.79%
Clothing & Accessories 122 16.83%
Electronics & Technology 116 16.00%
Home & Garden 32 4.41%
Vehicles & Parts 27 3.72%
Gifts & Special Occasions 27 3.72%
Jewelry & Watches 25 3.45%
Business & Industrial 21 2.90%
Furniture & Home Decor 19 2.62%
Sporting Goods & Outdoor Gear 18 2.48%
Office Supplies 12 1.66%
Arts & Entertainment 12 1.66%
Books & Media 11 1.52%
Tools & Hardware 10 1.38%

Shipping Carriers Distribution

Giaohangnhanh leads with 71.6% among AI-verified physical stores (219 stores) , followed by DHL (4.2%) and Shopee Express (3.6%) .

Base: 309 AI-verified physical stores with detectable shipping carriers (30.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

219 stores

DHL 4.2%

13 stores

11 stores

11 stores

UPS 2.9%

9 stores

8 stores

6 stores

6 stores

FedEx 1.6%

5 stores

GLS 1.6%

5 stores

Visual Distribution

Distribution of top 10 VNPay shipping carriers (January 2026)
Distribution of shipping carriers in VNPay e-commerce stores
Shipping Carrier Store Count Market Share
Giaohangnhanh 219 71.57%
DHL 13 4.25%
Shopee Express 11 3.59%
ViettelPost 11 3.59%
UPS 9 2.94%
Ninja Van 8 2.61%
Grab Express 6 1.96%
Lalamove 6 1.96%
FedEx 5 1.63%
GLS 5 1.63%
Hermes 4 1.31%
Speedy 3 0.98%
Kerry Express 2 0.65%
Best Express 2 0.65%
TNT 2 0.65%

Store Launch Timeline

Over the past 12 months, 254 new stores were launched in VNPay , with the highest activity in 2025-12 (12 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 4.7%

12 stores launched

2025-11 10.6%

27 stores launched

2025-10 5.5%

14 stores launched

2025-09 6.7%

17 stores launched

2025-08 5.9%

15 stores launched

2025-07 12.2%

31 stores launched

2025-06 7.1%

18 stores launched

2025-05 12.6%

32 stores launched

2025-04 13.0%

33 stores launched

2025-03 12.6%

32 stores launched

2025-02 7.9%

20 stores launched

2025-01 1.2%

3 stores launched

Monthly Trend

Monthly store launches in VNPay (January 2026)
Monthly store launches in VNPay over the past 12 months
Month Stores Launched Percentage
2025-12 12 4.72%
2025-11 27 10.63%
2025-10 14 5.51%
2025-09 17 6.69%
2025-08 15 5.91%
2025-07 31 12.20%
2025-06 18 7.09%
2025-05 32 12.60%
2025-04 33 12.99%
2025-03 32 12.60%
2025-02 20 7.87%
2025-01 3 1.18%

Active Stores by Launch Year

Currently, 823 active stores in VNPay are tracked in our database , with the most stores launched in 2025 (267 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 32.4%

267 active stores

2024 15.7%

129 active stores

2023 6.4%

53 active stores

2022 4.9%

40 active stores

2021 5.3%

44 active stores

2020 5.0%

41 active stores

2019 3.5%

29 active stores

2018 5.2%

43 active stores

2017 4.4%

36 active stores

2016 2.4%

20 active stores

2015 2.2%

18 active stores

2014 1.8%

15 active stores

2013 2.8%

23 active stores

2012 1.9%

16 active stores

2011 1.1%

9 active stores

Distribution by Launch Year

Active stores in VNPay by original launch year (January 2026)
Active stores in VNPay by launch year
Launch Year Active Stores Percentage
2025 267 32.44%
2024 129 15.67%
2023 53 6.44%
2022 40 4.86%
2021 44 5.35%
2020 41 4.98%
2019 29 3.52%
2018 43 5.22%
2017 36 4.37%
2016 20 2.43%
2015 18 2.19%
2014 15 1.82%
2013 23 2.79%
2012 16 1.94%
2011 9 1.09%
2010 9 1.09%
2009 8 0.97%
2008 9 1.09%
2007 10 1.22%
2006 1 0.12%
2005 2 0.24%
2001 1 0.12%

Social Media Usage

Facebook leads with 37.3% among stores with at least one detectable social profile (579 stores) , followed by YouTube (17.6%) and Instagram (15.6%) .

Base: 733 stores with any detectable social profile (71.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.3%

579 stores

YouTube 17.6%

273 stores

Instagram 15.6%

242 stores

TikTok 14.9%

231 stores

Pinterest 4.1%

63 stores

LinkedIn 4.0%

62 stores

Twitter 3.9%

61 stores

X 1.9%

29 stores

Behance 0.5%

7 stores

Reddit 0.3%

5 stores

Visual Distribution

Distribution of social media platforms in VNPay (January 2026)
Distribution of social media platforms in VNPay e-commerce stores
Social Platform Store Count Market Share
Facebook 579 37.31%
YouTube 273 17.59%
Instagram 242 15.59%
TikTok 231 14.88%
Pinterest 63 4.06%
LinkedIn 62 3.99%
Twitter 61 3.93%
X 29 1.87%
Behance 7 0.45%
Reddit 5 0.32%

Geographic Distribution

Vietnam leads with 98.5% (782 AI-verified stores) , followed by United States (0.4%) and India (0.3%) .

Base: 794 AI-verified stores across 10 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Vietnam 98.5%

782 AI-verified stores

3 AI-verified stores

India 0.3%

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

China 0.1%

1 AI-verified stores

0 AI-verified stores

Visual Distribution

Geographic distribution of stores using VNPay (January 2026)
Geographic distribution of stores using VNPay
Country AI-Verified Store Count Market Share
Vietnam 782 98.49%
United States 3 0.38%
India 2 0.25%
Poland 2 0.25%
Australia 1 0.13%
Cocos (Keeling) Islands 1 0.13%
Singapore 1 0.13%
Switzerland 1 0.13%
China 1 0.13%
Malaysia 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 1.0k 100.00%
Emails 856.0 83.68%
Phones 195.0 19.06%
Ecommerce platform 986.0 96.38%
Couriers 309.0 30.21%
Payment Providers 1.0k 100.00%
Categories 838.0 81.92%
Social Media 733.0 71.65%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the VNPay E-commerce Database?

Our database covers over 823.0 VNPay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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