Singapore E-commerce Market

Explore 25k verified e-commerce stores in the Singapore. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 46.5k with e-commerce signals. 25k verified as active stores.

Verified stores
25k
active stores with physical delivery
Top platform
Shopify
12,584 verified stores
Top payment signal
PayPal
1,401 detection occurrences
Top carrier signal
DHL
757 detection occurrences
Top category
Health & Beauty
3,992 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

E-commerce Platforms Distribution

Shopify stores with 50.4% of stores with physical delivery (12,584 stores) , followed by WooCommerce (24.0%) and Custom (12.0%) .

Base: 24,954 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 50.4%

12,584 stores

6,000 stores

Custom 12.0%

3,000 stores

1,386 stores

328 stores

309 stores

208 stores

159 stores

113 stores

105 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Singapore
Platform Stores with Physical Delivery Percentage
Shopify 12584 50.43%
WooCommerce 6000 24.04%
Custom 3000 12.02%
Wix eCommerce 1386 5.55%
Magento 328 1.31%
Squarespace Commerce 309 1.24%
PrestaShop 208 0.83%
OpenCart 159 0.64%
BigCommerce 113 0.45%
EasyStore 105 0.42%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 36.5% share of detected Singapore e-commerce signals (16,998) , with WooCommerce at 34.6% and Custom at 6.4% (June 2026) .

Base: 46,525 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 36.5%

16,998 websites

16,087 websites

3,000 websites

5,913 websites

472 websites

1,890 websites

260 websites

195 websites

135 websites

109 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Singapore
Platform Websites with Signals Percentage
Shopify 16998 36.54%
WooCommerce 16087 34.58%
Custom 3000 6.45%
Wix eCommerce 5913 12.71%
Magento 472 1.01%
Squarespace Commerce 1890 4.06%
PrestaShop 260 0.56%
OpenCart 195 0.42%
BigCommerce 135 0.29%
EasyStore 109 0.23%

Categories Distribution

Health & Beauty stores with 16.0% of all stores (3,992 stores) , followed by Clothing & Accessories (14.3%) and Food & Beverages (14.3%) .

Base: 24,954 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 16.0%

3,992 stores

Clothing & Accessories 14.3%

3,561 stores

Food & Beverages 14.3%

3,561 stores

Toys & Games 5.4%

1,345 stores

Gifts & Special Occasions 5.2%

1,292 stores

Sporting Goods & Outdoor Gear 5.1%

1,280 stores

Home & Garden 5.0%

1,260 stores

Jewelry & Watches 4.4%

1,100 stores

Electronics & Technology 4.3%

1,079 stores

Business & Industrial 3.5%

869 stores

Visual Distribution

Distribution of top 10 Singapore store categories (June 2026)
Distribution of categories in Singapore e-commerce stores
Category Number of Stores Percentage
Health & Beauty 3992 16.00%
Clothing & Accessories 3561 14.27%
Food & Beverages 3561 14.27%
Toys & Games 1345 5.39%
Gifts & Special Occasions 1292 5.18%
Sporting Goods & Outdoor Gear 1280 5.13%
Home & Garden 1260 5.05%
Jewelry & Watches 1100 4.41%
Electronics & Technology 1079 4.32%
Business & Industrial 869 3.48%

Payment Providers Distribution

PayPal accounts for 28.2% of displayed detection occurrences (1,401 occurrences) , followed by Stripe Connect (15.8%) and MasterCard (15.8%) .

Base: 4,964 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 28.2%

1,401 occurrences

785 occurrences

785 occurrences

727 occurrences

VISA 6.1%

303 occurrences

267 occurrences

232 occurrences

180 occurrences

Bolt 2.9%

146 occurrences

JCB 2.8%

138 occurrences

Visual Distribution

Distribution of top 10 Singapore payment providers (June 2026)
Distribution of payment providers in Singapore e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 1401 28.22%
Stripe Connect 785 15.81%
MasterCard 785 15.81%
American Express 727 14.65%
VISA 303 6.10%
Apple Pay 267 5.38%
Google Pay 232 4.67%
GrabPay 180 3.63%
Bolt 146 2.94%
JCB 138 2.78%

Shipping Carriers Distribution

DHL accounts for 28.8% of displayed detection occurrences (757 occurrences) , followed by UPS (18.3%) and FedEx (14.8%) .

Base: 2,633 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

DHL 28.8%

757 occurrences

UPS 18.3%

482 occurrences

FedEx 14.8%

390 occurrences

USPS 10.1%

267 occurrences

176 occurrences

152 occurrences

135 occurrences

97 occurrences

94 occurrences

TNT 3.2%

83 occurrences

Visual Distribution

Distribution of top 10 Singapore shipping carriers (June 2026)
Distribution of shipping carriers in Singapore e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 757 28.75%
UPS 482 18.31%
FedEx 390 14.81%
USPS 267 10.14%
Singapore Post 176 6.68%
Hermes 152 5.77%
Ninja Van 135 5.13%
Speedy 97 3.68%
Qxpress 94 3.57%
TNT 83 3.15%

Store Launch Timeline

Over the past 12 months, 4,096 new stores were launched in Singapore , with the highest activity in 2026-05 (530 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 12.9%

530 stores launched

2026-04 9.7%

398 stores launched

2026-03 9.7%

397 stores launched

2026-02 6.3%

256 stores launched

2026-01 9.9%

404 stores launched

2025-12 7.8%

319 stores launched

2025-11 8.5%

347 stores launched

2025-10 7.7%

317 stores launched

2025-09 7.3%

301 stores launched

2025-08 8.6%

351 stores launched

2025-07 8.1%

333 stores launched

2025-06 3.5%

143 stores launched

Monthly Trend

Monthly store launches in Singapore (June 2026)
Monthly store launches in Singapore over the past 12 months
Month Stores Launched Percentage
2026-05 530 12.94%
2026-04 398 9.72%
2026-03 397 9.69%
2026-02 256 6.25%
2026-01 404 9.86%
2025-12 319 7.79%
2025-11 347 8.47%
2025-10 317 7.74%
2025-09 301 7.35%
2025-08 351 8.57%
2025-07 333 8.13%
2025-06 143 3.49%

Active Stores by Launch Year

Currently, 24,366 active stores in Singapore are tracked in our database , with the most stores launched in 2026 (2,021 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 8.3%

2,021 active stores

2025 14.1%

3,430 active stores

2024 10.1%

2,457 active stores

2023 7.2%

1,764 active stores

2022 6.0%

1,452 active stores

2021 7.6%

1,850 active stores

2020 8.4%

2,056 active stores

2019 5.2%

1,263 active stores

2018 5.0%

1,213 active stores

2017 4.7%

1,134 active stores

2016 2.8%

688 active stores

2015 2.6%

626 active stores

2014 2.7%

663 active stores

2013 2.6%

635 active stores

2012 1.7%

413 active stores

Distribution by Launch Year

Active stores in Singapore by original launch year (June 2026)
Active stores in Singapore by launch year
Launch Year Active Stores Percentage
2026 2021 8.29%
2025 3430 14.08%
2024 2457 10.08%
2023 1764 7.24%
2022 1452 5.96%
2021 1850 7.59%
2020 2056 8.44%
2019 1263 5.18%
2018 1213 4.98%
2017 1134 4.65%
2016 688 2.82%
2015 626 2.57%
2014 663 2.72%
2013 635 2.61%
2012 413 1.69%

Social Media Usage

Instagram accounts for 33.7% of displayed detection occurrences (14,826 occurrences) , followed by Facebook (30.3%) and TikTok (10.4%) .

Base: 44,041 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.7%

14,826 occurrences

Facebook 30.3%

13,349 occurrences

TikTok 10.4%

4,593 occurrences

YouTube 8.6%

3,802 occurrences

Twitter 4.8%

2,092 occurrences

Pinterest 4.3%

1,892 occurrences

LinkedIn 3.2%

1,400 occurrences

WhatsApp 3.0%

1,327 occurrences

X 1.6%

684 occurrences

Vimeo 0.2%

76 occurrences

Visual Distribution

Distribution of social media platforms in Singapore (June 2026)
Distribution of social media platforms in Singapore e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 14826 33.66%
Facebook 13349 30.31%
TikTok 4593 10.43%
YouTube 3802 8.63%
Twitter 2092 4.75%
Pinterest 1892 4.30%
LinkedIn 1400 3.18%
WhatsApp 1327 3.01%
X 684 1.55%
Vimeo 76 0.17%

Data Coverage

Coverage among active verified stores in this country.

Field Rows count Coverage
Website 25k 100.00%
Emails 9.5k 38.24%
Phones 10.9k 43.54%
Ecommerce platform 25k 100.00%
Couriers 1.9k 7.66%
Payment Providers 2.9k 11.45%
Categories 22.8k 91.56%
Social Media 17.2k 69.10%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

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Market Intelligence

Understand the Singapore e-commerce landscape:

Analyze 25k verified e-commerce stores in Singapore - technology adoption, market share, competitive positioning.

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Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

Use this market overview to plan payment-provider prospecting or logistics account research.

  • Competitive intelligence and market sizing
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Frequently Asked Questions

What data is included in the Singapore e-commerce intelligence?

We track 25k verified Singapore e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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