Malaysia E-commerce Market
Explore 30.8k verified e-commerce stores in the Malaysia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 58.4k with e-commerce signals. 30.8k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 43.5% of stores with physical delivery (13,375 stores) , followed by Shopify (23.0%) and Custom (15.6%) .
Base: 30,757 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,375 stores
7,078 stores
4,806 stores
1,855 stores
1,242 stores
842 stores
262 stores
220 stores
178 stores
116 stores
Visual Distribution
13,375 stores
7,078 stores
4,806 stores
1,855 stores
1,242 stores
842 stores
262 stores
220 stores
178 stores
116 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 13375 | 43.49% |
| Shopify | 7078 | 23.01% |
| Custom | 4806 | 15.63% |
| EasyStore | 1855 | 6.03% |
| OpenCart | 1242 | 4.04% |
| Wix eCommerce | 842 | 2.74% |
| Magento | 262 | 0.85% |
| PrestaShop | 220 | 0.72% |
| Shopline | 178 | 0.58% |
| Odoo | 116 | 0.38% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 53.6% share of detected Malaysia e-commerce signals (31,275) , with Shopify at 16.3% and Custom at 9.1% (October 2026) .
Base: 58,351 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
31,275 websites
9,528 websites
5,300 websites
2,029 websites
1,536 websites
4,595 websites
651 websites
312 websites
203 websites
130 websites
Visual Distribution
31,275 websites
9,528 websites
5,300 websites
2,029 websites
1,536 websites
4,595 websites
651 websites
312 websites
203 websites
130 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 31275 | 53.60% |
| Shopify | 9528 | 16.33% |
| Custom | 5300 | 9.08% |
| EasyStore | 2029 | 3.48% |
| OpenCart | 1536 | 2.63% |
| Wix eCommerce | 4595 | 7.87% |
| Magento | 651 | 1.12% |
| PrestaShop | 312 | 0.53% |
| Shopline | 203 | 0.35% |
| Odoo | 130 | 0.22% |
Categories Distribution
Health & Beauty stores with 19.0% of all stores (5,839 stores) , followed by Clothing & Accessories (17.4%) and Food & Beverages (12.7%) .
Base: 30,757 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,839 stores
5,360 stores
3,899 stores
1,578 stores
1,456 stores
1,412 stores
1,249 stores
1,216 stores
1,077 stores
975 stores
Visual Distribution
5,839 stores
5,360 stores
3,899 stores
1,578 stores
1,456 stores
1,412 stores
1,249 stores
1,216 stores
1,077 stores
975 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5839 | 18.98% |
| Clothing & Accessories | 5360 | 17.43% |
| Food & Beverages | 3899 | 12.68% |
| Electronics & Technology | 1578 | 5.13% |
| Home & Garden | 1456 | 4.73% |
| Sporting Goods & Outdoor Gear | 1412 | 4.59% |
| Toys & Games | 1249 | 4.06% |
| Gifts & Special Occasions | 1216 | 3.95% |
| Business & Industrial | 1077 | 3.50% |
| Furniture & Home Decor | 975 | 3.17% |
Payment Providers Distribution
VISA accounts for 19.8% of displayed detection occurrences (6,622 occurrences) , followed by MasterCard (19.1%) and PayPal (18.5%) .
Base: 33,460 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
6,622 occurrences
6,407 occurrences
6,189 occurrences
2,967 occurrences
2,561 occurrences
2,516 occurrences
1,839 occurrences
1,755 occurrences
1,344 occurrences
1,260 occurrences
Visual Distribution
6,622 occurrences
6,407 occurrences
6,189 occurrences
2,967 occurrences
2,561 occurrences
2,516 occurrences
1,839 occurrences
1,755 occurrences
1,344 occurrences
1,260 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 6622 | 19.79% |
| MasterCard | 6407 | 19.15% |
| PayPal | 6189 | 18.50% |
| American Express | 2967 | 8.87% |
| Stripe | 2561 | 7.65% |
| FPX | 2516 | 7.52% |
| Discover | 1839 | 5.50% |
| Apple Pay | 1755 | 5.25% |
| Billplz | 1344 | 4.02% |
| DinersClub | 1260 | 3.77% |
Shipping Carriers Distribution
Pos Malaysia accounts for 23.4% of displayed detection occurrences (2,738 occurrences) , followed by DHL (16.6%) and J&T Express (12.2%) .
Base: 11,716 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
2,738 occurrences
1,950 occurrences
1,428 occurrences
1,185 occurrences
1,136 occurrences
1,024 occurrences
873 occurrences
566 occurrences
446 occurrences
370 occurrences
Visual Distribution
2,738 occurrences
1,950 occurrences
1,428 occurrences
1,185 occurrences
1,136 occurrences
1,024 occurrences
873 occurrences
566 occurrences
446 occurrences
370 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Pos Malaysia | 2738 | 23.37% |
| DHL | 1950 | 16.64% |
| J&T Express | 1428 | 12.19% |
| GDEX | 1185 | 10.11% |
| Ninja Van | 1136 | 9.70% |
| FedEx | 1024 | 8.74% |
| Lalamove | 873 | 7.45% |
| UPS | 566 | 4.83% |
| USPS | 446 | 3.81% |
| Aramex | 370 | 3.16% |
Store Launch Timeline
Over the past 12 months, 8,034 new stores were launched in Malaysia , with the highest activity in 2026-09 (1,288 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,288 stores launched
1,046 stores launched
828 stores launched
749 stores launched
723 stores launched
649 stores launched
507 stores launched
451 stores launched
584 stores launched
636 stores launched
487 stores launched
86 stores launched
Monthly Trend
16.0% of last 12 months
13.0% of last 12 months
10.3% of last 12 months
9.3% of last 12 months
9.0% of last 12 months
8.1% of last 12 months
6.3% of last 12 months
5.6% of last 12 months
7.3% of last 12 months
7.9% of last 12 months
6.1% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1288 | 16.03% |
| 2026-08 | 1046 | 13.02% |
| 2026-07 | 828 | 10.31% |
| 2026-06 | 749 | 9.32% |
| 2026-05 | 723 | 9.00% |
| 2026-04 | 649 | 8.08% |
| 2026-03 | 507 | 6.31% |
| 2026-02 | 451 | 5.61% |
| 2026-01 | 584 | 7.27% |
| 2025-12 | 636 | 7.92% |
| 2025-11 | 487 | 6.06% |
| 2025-10 | 86 | 1.07% |
Active Stores by Launch Year
Currently, 30,323 active stores in Malaysia are tracked in our database , with the most stores launched in 2026 (7,181 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,181 active stores
4,430 active stores
2,787 active stores
1,905 active stores
1,620 active stores
2,223 active stores
2,078 active stores
1,371 active stores
1,416 active stores
1,165 active stores
510 active stores
355 active stores
455 active stores
545 active stores
356 active stores
Distribution by Launch Year
23.7% of tracked active stores
14.6% of tracked active stores
9.2% of tracked active stores
6.3% of tracked active stores
5.3% of tracked active stores
7.3% of tracked active stores
6.9% of tracked active stores
4.5% of tracked active stores
4.7% of tracked active stores
3.8% of tracked active stores
1.7% of tracked active stores
1.2% of tracked active stores
1.5% of tracked active stores
1.8% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7181 | 23.68% |
| 2025 | 4430 | 14.61% |
| 2024 | 2787 | 9.19% |
| 2023 | 1905 | 6.28% |
| 2022 | 1620 | 5.34% |
| 2021 | 2223 | 7.33% |
| 2020 | 2078 | 6.85% |
| 2019 | 1371 | 4.52% |
| 2018 | 1416 | 4.67% |
| 2017 | 1165 | 3.84% |
| 2016 | 510 | 1.68% |
| 2015 | 355 | 1.17% |
| 2014 | 455 | 1.50% |
| 2013 | 545 | 1.80% |
| 2012 | 356 | 1.17% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Tools & Hardware
Custom - Clothing & Accessories
Custom - Business & Industrial
EasyStore
Custom - Toys & Games
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 30.8k | 100.00% |
| Emails | 23.3k | 75.66% |
| Phones | 17.2k | 55.84% |
| Ecommerce platform | 30.8k | 100.00% |
| Couriers | 7k | 22.89% |
| Payment Providers | 16.3k | 53.06% |
| Categories | 27.8k | 90.40% |
| Social Media | 18.7k | 60.89% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Malaysia e-commerce landscape:
Analyze 30.8k verified e-commerce stores in Malaysia - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Malaysia e-commerce intelligence?
-
We track 30.8k verified Malaysia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.6% of displayed detection occurrences (15,684 occurrences) , followed by Instagram (29.8%) and TikTok (12.3%) .
Base: 49,706 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
15,684 occurrences
14,825 occurrences
6,096 occurrences
4,808 occurrences
2,636 occurrences
2,295 occurrences
1,306 occurrences
1,141 occurrences
815 occurrences
100 occurrences
Visual Distribution
15,684 occurrences
14,825 occurrences
6,096 occurrences
4,808 occurrences
2,636 occurrences
2,295 occurrences
1,306 occurrences
1,141 occurrences
815 occurrences
100 occurrences