Malaysia E-commerce Market
Explore 28.7k verified e-commerce stores in the Malaysia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 51.6k with e-commerce signals. 28.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 43.8% of stores with physical delivery (12,217 stores) , followed by Shopify (24.9%) and Custom (17.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
12,217 stores
6,938 stores
4,755 stores
1,821 stores
830 stores
656 stores
242 stores
179 stores
152 stores
127 stores
Visual Distribution
12,217 stores
6,938 stores
4,755 stores
1,821 stores
830 stores
656 stores
242 stores
179 stores
152 stores
127 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 12217 | 43.76% |
| Shopify | 6938 | 24.85% |
| Custom | 4755 | 17.03% |
| EasyStore | 1821 | 6.52% |
| Wix eCommerce | 830 | 2.97% |
| OpenCart | 656 | 2.35% |
| PrestaShop | 242 | 0.87% |
| Magento | 179 | 0.64% |
| NEWPAGES Merchant System | 152 | 0.54% |
| HikaShop | 127 | 0.45% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 57.3% share of all Malaysia e-commerce stores (28,151) , with Shopify at 15.3% and Custom at 9.7% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
28,151 stores
7,532 stores
4,755 stores
1,879 stores
3,689 stores
814 stores
285 stores
258 stores
1,494 stores
253 stores
Visual Distribution
28,151 stores
7,532 stores
4,755 stores
1,879 stores
3,689 stores
814 stores
285 stores
258 stores
1,494 stores
253 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 28151 | 57.32% |
| Shopify | 7532 | 15.34% |
| Custom | 4755 | 9.68% |
| EasyStore | 1879 | 3.83% |
| Wix eCommerce | 3689 | 7.51% |
| OpenCart | 814 | 1.66% |
| PrestaShop | 285 | 0.58% |
| Magento | 258 | 0.53% |
| NEWPAGES Merchant System | 1494 | 3.04% |
| HikaShop | 253 | 0.52% |
Categories Distribution
Health & Beauty stores with 21.4% of all stores (5,378 stores) , followed by Clothing & Accessories (19.8%) and Food & Beverages (15.0%) .
Base: 25,078 AI-verified stores with physical delivery and detected product categories (87.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,378 stores
4,957 stores
3,770 stores
1,532 stores
1,327 stores
1,281 stores
1,193 stores
1,174 stores
1,027 stores
879 stores
Visual Distribution
5,378 stores
4,957 stores
3,770 stores
1,532 stores
1,327 stores
1,281 stores
1,193 stores
1,174 stores
1,027 stores
879 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5378 | 21.45% |
| Clothing & Accessories | 4957 | 19.77% |
| Food & Beverages | 3770 | 15.03% |
| Electronics & Technology | 1532 | 6.11% |
| Home & Garden | 1327 | 5.29% |
| Sporting Goods & Outdoor Gear | 1281 | 5.11% |
| Toys & Games | 1193 | 4.76% |
| Gifts & Special Occasions | 1174 | 4.68% |
| Business & Industrial | 1027 | 4.10% |
| Furniture & Home Decor | 879 | 3.51% |
Payment Providers Distribution
PayPal stores with 22.8% among AI-verified physical stores (1,258 stores) , followed by MasterCard (18.3%) and Stripe Connect (14.2%) .
Base: 3,389 AI-verified physical stores with detectable payment providers (11.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,258 stores
1,006 stores
781 stores
554 stores
402 stores
387 stores
303 stores
192 stores
149 stores
126 stores
Visual Distribution
1,258 stores
1,006 stores
781 stores
554 stores
402 stores
387 stores
303 stores
192 stores
149 stores
126 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1258 | 22.84% |
| MasterCard | 1006 | 18.26% |
| Stripe Connect | 781 | 14.18% |
| American Express | 554 | 10.06% |
| GrabPay | 402 | 7.30% |
| iPay88 | 387 | 7.03% |
| VISA | 303 | 5.50% |
| Bolt | 192 | 3.49% |
| ShopeePay | 149 | 2.71% |
| Apple Pay | 126 | 2.29% |
Shipping Carriers Distribution
DHL stores with 28.9% among AI-verified physical stores (1,146 stores) , followed by FedEx (12.8%) and UPS (11.1%) .
Base: 3,000 AI-verified physical stores with detectable shipping carriers (10.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,146 stores
509 stores
439 stores
363 stores
295 stores
283 stores
168 stores
163 stores
135 stores
122 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 1146 | 28.90% |
| FedEx | 509 | 12.83% |
| UPS | 439 | 11.07% |
| Lalamove | 363 | 9.15% |
| GDEX | 295 | 7.44% |
| Ninja Van | 283 | 7.14% |
| Aramex | 168 | 4.24% |
| Pos Malaysia | 163 | 4.11% |
| USPS | 135 | 3.40% |
| Hermes | 122 | 3.08% |
Store Launch Timeline
Over the past 12 months, 6,790 new stores were launched in Malaysia , with the highest activity in 2026-04 (641 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
641 stores launched
703 stores launched
497 stores launched
699 stores launched
676 stores launched
536 stores launched
517 stores launched
506 stores launched
591 stores launched
695 stores launched
483 stores launched
246 stores launched
Monthly Trend
9.4% of last 12 months
10.4% of last 12 months
7.3% of last 12 months
10.3% of last 12 months
10.0% of last 12 months
7.9% of last 12 months
7.6% of last 12 months
7.5% of last 12 months
8.7% of last 12 months
10.2% of last 12 months
7.1% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 641 | 9.44% |
| 2026-03 | 703 | 10.35% |
| 2026-02 | 497 | 7.32% |
| 2026-01 | 699 | 10.29% |
| 2025-12 | 676 | 9.96% |
| 2025-11 | 536 | 7.89% |
| 2025-10 | 517 | 7.61% |
| 2025-09 | 506 | 7.45% |
| 2025-08 | 591 | 8.70% |
| 2025-07 | 695 | 10.24% |
| 2025-06 | 483 | 7.11% |
| 2025-05 | 246 | 3.62% |
Active Stores by Launch Year
Currently, 28,241 active stores in Malaysia are tracked in our database , with the most stores launched in 2026 (2,595 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,595 active stores
5,737 active stores
3,185 active stores
2,132 active stores
1,797 active stores
2,180 active stores
2,214 active stores
1,428 active stores
1,470 active stores
1,229 active stores
523 active stores
392 active stores
482 active stores
541 active stores
368 active stores
Distribution by Launch Year
9.2% of tracked active stores
20.3% of tracked active stores
11.3% of tracked active stores
7.5% of tracked active stores
6.4% of tracked active stores
7.7% of tracked active stores
7.8% of tracked active stores
5.1% of tracked active stores
5.2% of tracked active stores
4.4% of tracked active stores
1.9% of tracked active stores
1.4% of tracked active stores
1.7% of tracked active stores
1.9% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2595 | 9.19% |
| 2025 | 5737 | 20.31% |
| 2024 | 3185 | 11.28% |
| 2023 | 2132 | 7.55% |
| 2022 | 1797 | 6.36% |
| 2021 | 2180 | 7.72% |
| 2020 | 2214 | 7.84% |
| 2019 | 1428 | 5.06% |
| 2018 | 1470 | 5.21% |
| 2017 | 1229 | 4.35% |
| 2016 | 523 | 1.85% |
| 2015 | 392 | 1.39% |
| 2014 | 482 | 1.71% |
| 2013 | 541 | 1.92% |
| 2012 | 368 | 1.30% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
Shopify
WooCommerce - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Home & Garden
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 28.7k | 100.00% |
| Emails | 13.4k | 46.83% |
| Phones | 15.3k | 53.37% |
| Ecommerce platform | 28.7k | 100.00% |
| Couriers | 3.0k | 10.47% |
| Payment Providers | 3.4k | 11.83% |
| Categories | 25.9k | 90.26% |
| Social Media | 18.4k | 64.06% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Malaysia e-commerce landscape:
Analyze 28.7k verified e-commerce stores in Malaysia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Malaysia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Malaysia e-commerce intelligence?
-
We track 28.7k verified Malaysia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 31.9% among stores with at least one detectable social profile (15,616 stores) , followed by Instagram (29.4%) and TikTok (11.3%) .
Base: 18,355 stores with any detectable social profile (64.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
15,616 stores
14,378 stores
5,536 stores
4,728 stores
2,747 stores
2,391 stores
1,392 stores
1,187 stores
848 stores
121 stores
Visual Distribution
15,616 stores
14,378 stores
5,536 stores
4,728 stores
2,747 stores
2,391 stores
1,392 stores
1,187 stores
848 stores
121 stores