Malaysia E-commerce Market
Explore 26.5k verified e-commerce stores in the Malaysia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 46.6k with e-commerce signals. 26.5k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 44.2% of stores with physical delivery (11,460 stores) , followed by Shopify (24.0%) and Custom (17.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,460 stores
6,227 stores
4,408 stores
1,727 stores
933 stores
611 stores
222 stores
145 stores
124 stores
92 stores
Visual Distribution
11,460 stores
6,227 stores
4,408 stores
1,727 stores
933 stores
611 stores
222 stores
145 stores
124 stores
92 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11460 | 44.16% |
| Shopify | 6227 | 24.00% |
| Custom | 4408 | 16.99% |
| EasyStore | 1727 | 6.66% |
| Wix eCommerce | 933 | 3.60% |
| OpenCart | 611 | 2.35% |
| PrestaShop | 222 | 0.86% |
| Magento | 145 | 0.56% |
| HikaShop | 124 | 0.48% |
| Boutir | 92 | 0.35% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 59.3% share of all Malaysia e-commerce stores (26,739) , with Shopify at 15.1% and Custom at 9.8% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
26,739 stores
6,786 stores
4,408 stores
1,782 stores
3,710 stores
835 stores
266 stores
212 stores
243 stores
106 stores
Visual Distribution
26,739 stores
6,786 stores
4,408 stores
1,782 stores
3,710 stores
835 stores
266 stores
212 stores
243 stores
106 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 26739 | 59.31% |
| Shopify | 6786 | 15.05% |
| Custom | 4408 | 9.78% |
| EasyStore | 1782 | 3.95% |
| Wix eCommerce | 3710 | 8.23% |
| OpenCart | 835 | 1.85% |
| PrestaShop | 266 | 0.59% |
| Magento | 212 | 0.47% |
| HikaShop | 243 | 0.54% |
| Boutir | 106 | 0.24% |
Categories Distribution
Health & Beauty stores with 21.7% of all stores (5,043 stores) , followed by Clothing & Accessories (19.5%) and Food & Beverages (14.9%) .
Base: 23,228 AI-verified stores with physical delivery and detected product categories (87.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,043 stores
4,532 stores
3,472 stores
1,411 stores
1,262 stores
1,175 stores
1,077 stores
1,063 stores
975 stores
827 stores
Visual Distribution
5,043 stores
4,532 stores
3,472 stores
1,411 stores
1,262 stores
1,175 stores
1,077 stores
1,063 stores
975 stores
827 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5043 | 21.71% |
| Clothing & Accessories | 4532 | 19.51% |
| Food & Beverages | 3472 | 14.95% |
| Electronics & Technology | 1411 | 6.07% |
| Home & Garden | 1262 | 5.43% |
| Sporting Goods & Outdoor Gear | 1175 | 5.06% |
| Gifts & Special Occasions | 1077 | 4.64% |
| Toys & Games | 1063 | 4.58% |
| Business & Industrial | 975 | 4.20% |
| Furniture & Home Decor | 827 | 3.56% |
Payment Providers Distribution
PayPal stores with 21.3% among AI-verified physical stores (1,009 stores) , followed by MasterCard (19.1%) and Stripe Connect (15.3%) .
Base: 2,908 AI-verified physical stores with detectable payment providers (11.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,009 stores
905 stores
724 stores
493 stores
368 stores
265 stores
242 stores
182 stores
124 stores
118 stores
Visual Distribution
1,009 stores
905 stores
724 stores
493 stores
368 stores
265 stores
242 stores
182 stores
124 stores
118 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1009 | 21.28% |
| MasterCard | 905 | 19.09% |
| Stripe Connect | 724 | 15.27% |
| American Express | 493 | 10.40% |
| GrabPay | 368 | 7.76% |
| VISA | 265 | 5.59% |
| iPay88 | 242 | 5.10% |
| Bolt | 182 | 3.84% |
| ShopeePay | 124 | 2.62% |
| Apple Pay | 118 | 2.49% |
Shipping Carriers Distribution
DHL stores with 26.9% among AI-verified physical stores (919 stores) , followed by FedEx (12.6%) and UPS (10.8%) .
Base: 2,620 AI-verified physical stores with detectable shipping carriers (9.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
919 stores
430 stores
368 stores
333 stores
307 stores
264 stores
146 stores
144 stores
108 stores
101 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 919 | 26.94% |
| FedEx | 430 | 12.61% |
| UPS | 368 | 10.79% |
| Lalamove | 333 | 9.76% |
| GDEX | 307 | 9.00% |
| Ninja Van | 264 | 7.74% |
| Pos Malaysia | 146 | 4.28% |
| Aramex | 144 | 4.22% |
| Speedy | 108 | 3.17% |
| Hermes | 101 | 2.96% |
Store Launch Timeline
Over the past 12 months, 5,942 new stores were launched in Malaysia , with the highest activity in 2026-05 (539 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
539 stores launched
595 stores launched
530 stores launched
411 stores launched
580 stores launched
577 stores launched
463 stores launched
449 stores launched
451 stores launched
512 stores launched
615 stores launched
220 stores launched
Monthly Trend
9.1% of last 12 months
10.0% of last 12 months
8.9% of last 12 months
6.9% of last 12 months
9.8% of last 12 months
9.7% of last 12 months
7.8% of last 12 months
7.6% of last 12 months
7.6% of last 12 months
8.6% of last 12 months
10.4% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 539 | 9.07% |
| 2026-04 | 595 | 10.01% |
| 2026-03 | 530 | 8.92% |
| 2026-02 | 411 | 6.92% |
| 2026-01 | 580 | 9.76% |
| 2025-12 | 577 | 9.71% |
| 2025-11 | 463 | 7.79% |
| 2025-10 | 449 | 7.56% |
| 2025-09 | 451 | 7.59% |
| 2025-08 | 512 | 8.62% |
| 2025-07 | 615 | 10.35% |
| 2025-06 | 220 | 3.70% |
Active Stores by Launch Year
Currently, 26,081 active stores in Malaysia are tracked in our database , with the most stores launched in 2026 (2,685 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,685 active stores
4,851 active stores
2,844 active stores
1,943 active stores
1,632 active stores
2,164 active stores
2,054 active stores
1,332 active stores
1,385 active stores
1,163 active stores
487 active stores
370 active stores
457 active stores
502 active stores
350 active stores
Distribution by Launch Year
10.3% of tracked active stores
18.6% of tracked active stores
10.9% of tracked active stores
7.4% of tracked active stores
6.3% of tracked active stores
8.3% of tracked active stores
7.9% of tracked active stores
5.1% of tracked active stores
5.3% of tracked active stores
4.5% of tracked active stores
1.9% of tracked active stores
1.4% of tracked active stores
1.8% of tracked active stores
1.9% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2685 | 10.29% |
| 2025 | 4851 | 18.60% |
| 2024 | 2844 | 10.90% |
| 2023 | 1943 | 7.45% |
| 2022 | 1632 | 6.26% |
| 2021 | 2164 | 8.30% |
| 2020 | 2054 | 7.88% |
| 2019 | 1332 | 5.11% |
| 2018 | 1385 | 5.31% |
| 2017 | 1163 | 4.46% |
| 2016 | 487 | 1.87% |
| 2015 | 370 | 1.42% |
| 2014 | 457 | 1.75% |
| 2013 | 502 | 1.92% |
| 2012 | 350 | 1.34% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
WooCommerce - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 26.5k | 100.00% |
| Emails | 11.9k | 44.80% |
| Phones | 14.0k | 52.87% |
| Ecommerce platform | 26.5k | 100.00% |
| Couriers | 2.6k | 9.90% |
| Payment Providers | 2.9k | 10.99% |
| Categories | 24.0k | 90.50% |
| Social Media | 17.1k | 64.78% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Malaysia e-commerce landscape:
Analyze 26.5k verified e-commerce stores in Malaysia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Malaysia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Malaysia e-commerce intelligence?
-
We track 26.5k verified Malaysia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 32.0% among stores with at least one detectable social profile (14,637 stores) , followed by Instagram (29.4%) and TikTok (11.4%) .
Base: 17,149 stores with any detectable social profile (64.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
14,637 stores
13,448 stores
5,209 stores
4,575 stores
2,576 stores
2,108 stores
1,232 stores
1,104 stores
799 stores
105 stores
Visual Distribution
14,637 stores
13,448 stores
5,209 stores
4,575 stores
2,576 stores
2,108 stores
1,232 stores
1,104 stores
799 stores
105 stores