ShopeePay Payment Provider Usage Database

Explore 908.0 e-commerce stores accepting ShopeePay. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 41.0% of stores with physical delivery (371 stores) , followed by Custom (38.3%) and Shopify (16.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

371 stores

Custom 38.3%

347 stores

Shopify 16.4%

148 stores

7 stores

6 stores

6 stores

4 stores

4 stores

3 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in ShopeePay
Platform Stores with Physical Delivery Percentage
WooCommerce 371 40.99%
Custom 347 38.34%
Shopify 148 16.35%
nopCommerce 7 0.77%
OpenCart 6 0.66%
Wix eCommerce 6 0.66%
Magento 4 0.44%
Botble CMS 4 0.44%
PrestaShop 3 0.33%
Shopify, Magento 3 0.33%
Spree 2 0.22%
WooCommerce, EasyDigitalDownloads 1 0.11%
GoDaddy Online Store 1 0.11%
AppSell, Wix eCommerce 1 0.11%
CS Cart 1 0.11%

All Stores Distribution

WooCommerce holds 50.4% share of all ShopeePay e-commerce stores (579) , with Custom at 30.2% and Shopify at 14.4% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

579 stores

Custom 30.2%

347 stores

Shopify 14.4%

165 stores

9 stores

7 stores

15 stores

6 stores

7 stores

3 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in ShopeePay
Platform Total Stores Percentage
WooCommerce 579 50.44%
Custom 347 30.23%
Shopify 165 14.37%
nopCommerce 9 0.78%
OpenCart 7 0.61%
Wix eCommerce 15 1.31%
Magento 6 0.52%
Botble CMS 7 0.61%
PrestaShop 3 0.26%
Shopify, Magento 3 0.26%
Spree 2 0.17%
WooCommerce, EasyDigitalDownloads 2 0.17%
GoDaddy Online Store 1 0.09%
AppSell, Wix eCommerce 1 0.09%
CS Cart 1 0.09%

Categories Distribution

Clothing & Accessories leads with 26.5% of all stores (182 stores) , followed by Health & Beauty (21.6%) and Food & Beverages (15.9%) .

Top 10 Categories

Clothing & Accessories 26.5%

182 stores

Health & Beauty 21.6%

148 stores

Food & Beverages 15.9%

109 stores

Electronics & Technology 12.2%

84 stores

Gifts & Special Occasions 3.5%

24 stores

Home & Garden 3.1%

21 stores

Jewelry & Watches 2.8%

19 stores

Toys & Games 2.6%

18 stores

Tools & Hardware 2.0%

14 stores

Furniture & Home Decor 2.0%

14 stores

Visual Distribution

Distribution of top 10 ShopeePay store categories (November 2025)
Distribution of categories in ShopeePay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 182 26.53%
Health & Beauty 148 21.57%
Food & Beverages 109 15.89%
Electronics & Technology 84 12.24%
Gifts & Special Occasions 24 3.50%
Home & Garden 21 3.06%
Jewelry & Watches 19 2.77%
Toys & Games 18 2.62%
Tools & Hardware 14 2.04%
Furniture & Home Decor 14 2.04%
Baby & Toddler 12 1.75%
Vehicles & Parts 11 1.60%
Books & Media 11 1.60%
Arts & Entertainment 10 1.46%
Sporting Goods & Outdoor Gear 9 1.31%

Shipping Carriers Distribution

JNE leads with 25.2% among AI-verified physical stores (120 stores) , followed by Giaohangnhanh (16.8%) and DHL (12.8%) .

Base: 488 AI-verified physical stores with detectable shipping carriers (37.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

JNE 25.2%

120 stores

80 stores

DHL 12.8%

61 stores

44 stores

24 stores

23 stores

UPS 4.6%

22 stores

20 stores

19 stores

15 stores

Visual Distribution

Distribution of top 10 ShopeePay shipping carriers (November 2025)
Distribution of shipping carriers in ShopeePay e-commerce stores
Shipping Carrier Store Count Market Share
JNE 120 25.21%
Giaohangnhanh 80 16.81%
DHL 61 12.82%
Lalamove 44 9.24%
Ninja Van 24 5.04%
Shopee Express 23 4.83%
UPS 22 4.62%
Pos Indonesia 20 4.20%
Grab Express 19 3.99%
Wahana 15 3.15%
Lion Parcel 14 2.94%
FedEx 11 2.31%
GDEX 9 1.89%
LBC Express 8 1.68%
Aramex 6 1.26%

Store Launch Timeline

Over the past 12 months, 365 new stores were launched in ShopeePay , with the highest activity in 2025-10 (43 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.8%

43 stores launched

2025-09 10.4%

38 stores launched

2025-08 11.5%

42 stores launched

2025-07 4.7%

17 stores launched

2025-06 14.0%

51 stores launched

2025-05 13.7%

50 stores launched

2025-04 8.2%

30 stores launched

2025-03 8.5%

31 stores launched

2025-02 4.4%

16 stores launched

2025-01 7.4%

27 stores launched

2024-12 3.0%

11 stores launched

2024-11 2.5%

9 stores launched

Monthly Trend

Monthly store launches in ShopeePay (November 2025)
Monthly store launches in ShopeePay over the past 12 months
Month Stores Launched Percentage
2025-10 43 11.78%
2025-09 38 10.41%
2025-08 42 11.51%
2025-07 17 4.66%
2025-06 51 13.97%
2025-05 50 13.70%
2025-04 30 8.22%
2025-03 31 8.49%
2025-02 16 4.38%
2025-01 27 7.40%
2024-12 11 3.01%
2024-11 9 2.47%

Active Stores by Launch Year

Currently, 903 active stores in ShopeePay are tracked in our database , with the most stores launched in 2025 (346 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 38.3%

346 active stores

2024 11.5%

104 active stores

2023 6.4%

58 active stores

2022 5.3%

48 active stores

2021 6.5%

59 active stores

2020 5.2%

47 active stores

2019 3.7%

33 active stores

2018 4.3%

39 active stores

2017 4.4%

40 active stores

2016 1.9%

17 active stores

2015 1.1%

10 active stores

2014 1.6%

14 active stores

2013 1.6%

14 active stores

2012 1.3%

12 active stores

2011 1.7%

15 active stores

Distribution by Launch Year

Active stores in ShopeePay by original launch year (November 2025)
Active stores in ShopeePay by launch year
Launch Year Active Stores Percentage
2025 346 38.32%
2024 104 11.52%
2023 58 6.42%
2022 48 5.32%
2021 59 6.53%
2020 47 5.20%
2019 33 3.65%
2018 39 4.32%
2017 40 4.43%
2016 17 1.88%
2015 10 1.11%
2014 14 1.55%
2013 14 1.55%
2012 12 1.33%
2011 15 1.66%
2010 6 0.66%
2009 11 1.22%
2008 6 0.66%
2007 6 0.66%
2006 3 0.33%
2005 2 0.22%
2004 1 0.11%
2003 2 0.22%
2002 4 0.44%
2001 2 0.22%
2000 1 0.11%
1998 2 0.22%
1996 1 0.11%

Social Media Usage

Facebook leads with 28.4% among stores with at least one detectable social profile (524 stores) , followed by Instagram (25.6%) and TikTok (14.8%) .

Base: 878 stores with any detectable social profile (67.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.4%

524 stores

Instagram 25.6%

474 stores

TikTok 14.8%

274 stores

YouTube 12.9%

239 stores

Twitter 4.8%

88 stores

WhatsApp 4.3%

80 stores

X 3.5%

64 stores

LinkedIn 3.0%

55 stores

Pinterest 2.7%

49 stores

Reddit 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in ShopeePay (November 2025)
Distribution of social media platforms in ShopeePay e-commerce stores
Social Platform Store Count Market Share
Facebook 524 28.35%
Instagram 474 25.65%
TikTok 274 14.83%
YouTube 239 12.93%
Twitter 88 4.76%
WhatsApp 80 4.33%
X 64 3.46%
LinkedIn 55 2.98%
Pinterest 49 2.65%
Reddit 1 0.05%

Geographic Distribution

Indonesia leads with 42.1% (349 AI-verified stores) , followed by Vietnam (28.1%) and Malaysia (12.4%) .

Base: 828 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

349 AI-verified stores

Vietnam 28.1%

233 AI-verified stores

103 AI-verified stores

43 AI-verified stores

37 AI-verified stores

22 AI-verified stores

9 AI-verified stores

India 1.1%

9 AI-verified stores

Japan 0.7%

6 AI-verified stores

China 0.4%

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using ShopeePay (November 2025)
Geographic distribution of stores using ShopeePay
Country AI-Verified Store Count Market Share
Indonesia 349 42.15%
Vietnam 233 28.14%
Malaysia 103 12.44%
Singapore 43 5.19%
Philippines 37 4.47%
Thailand 22 2.66%
United States 9 1.09%
India 9 1.09%
Japan 6 0.72%
China 3 0.36%
Brazil 2 0.24%
Netherlands 2 0.24%
United Kingdom 2 0.24%
Pakistan 2 0.24%
Grenada 1 0.12%
Cocos (Keeling) Islands 1 0.12%
Taiwan 1 0.12%
Christmas Island 1 0.12%
Ecuador 1 0.12%
Ghana 1 0.12%

Dataset Coverage

Field Rows count Coverage
Website 1.3k 100.00%
Emails 789.0 60.93%
Phones 243.0 18.76%
Ecommerce platform 1.2k 89.96%
Couriers 488.0 37.68%
Payment Providers 1.3k 100.00%
Categories 812.0 62.70%
Social Media 878.0 67.80%

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Frequently Asked Questions

What data is included in the ShopeePay E-commerce Database?

Our database covers over 908.0 ShopeePay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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