Thailand E-commerce Market
Explore 32.8k verified e-commerce stores in the Thailand. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 58.5k with e-commerce signals. 32.8k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 33.6% of stores with physical delivery (11,011 stores) , followed by Custom (33.3%) and LnwShop (11.3%) .
Base: 32,792 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,011 stores
10,913 stores
3,708 stores
3,517 stores
1,223 stores
475 stores
350 stores
259 stores
192 stores
149 stores
Visual Distribution
11,011 stores
10,913 stores
3,708 stores
3,517 stores
1,223 stores
475 stores
350 stores
259 stores
192 stores
149 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11011 | 33.58% |
| Custom | 10913 | 33.28% |
| LnwShop | 3708 | 11.31% |
| Shopify | 3517 | 10.73% |
| Wix eCommerce | 1223 | 3.73% |
| ShopUp | 475 | 1.45% |
| Magento | 350 | 1.07% |
| OpenCart | 259 | 0.79% |
| Tarad | 192 | 0.59% |
| PrestaShop | 149 | 0.45% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 42.3% share of detected Thailand e-commerce signals (24,749) , with Custom at 19.7% and LnwShop at 7.8% (October 2026) .
Base: 58,451 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
24,749 websites
11,490 websites
4,555 websites
4,717 websites
7,122 websites
947 websites
717 websites
311 websites
223 websites
198 websites
Visual Distribution
24,749 websites
11,490 websites
4,555 websites
4,717 websites
7,122 websites
947 websites
717 websites
311 websites
223 websites
198 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 24749 | 42.34% |
| Custom | 11490 | 19.66% |
| LnwShop | 4555 | 7.79% |
| Shopify | 4717 | 8.07% |
| Wix eCommerce | 7122 | 12.18% |
| ShopUp | 947 | 1.62% |
| Magento | 717 | 1.23% |
| OpenCart | 311 | 0.53% |
| Tarad | 223 | 0.38% |
| PrestaShop | 198 | 0.34% |
Categories Distribution
Health & Beauty stores with 12.0% of all stores (3,932 stores) , followed by Clothing & Accessories (11.4%) and Business & Industrial (9.0%) .
Base: 32,792 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,932 stores
3,731 stores
2,950 stores
2,892 stores
2,115 stores
1,960 stores
1,677 stores
1,468 stores
1,104 stores
1,091 stores
Visual Distribution
3,932 stores
3,731 stores
2,950 stores
2,892 stores
2,115 stores
1,960 stores
1,677 stores
1,468 stores
1,104 stores
1,091 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3932 | 11.99% |
| Clothing & Accessories | 3731 | 11.38% |
| Business & Industrial | 2950 | 9.00% |
| Food & Beverages | 2892 | 8.82% |
| Electronics & Technology | 2115 | 6.45% |
| Home & Garden | 1960 | 5.98% |
| Tools & Hardware | 1677 | 5.11% |
| Toys & Games | 1468 | 4.48% |
| Gifts & Special Occasions | 1104 | 3.37% |
| Sporting Goods & Outdoor Gear | 1091 | 3.33% |
Payment Providers Distribution
PayPal accounts for 29.1% of displayed detection occurrences (5,934 occurrences) , followed by VISA (12.6%) and MasterCard (12.1%) .
Base: 20,407 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
5,934 occurrences
2,567 occurrences
2,467 occurrences
2,223 occurrences
1,786 occurrences
1,615 occurrences
1,257 occurrences
987 occurrences
804 occurrences
767 occurrences
Visual Distribution
5,934 occurrences
2,567 occurrences
2,467 occurrences
2,223 occurrences
1,786 occurrences
1,615 occurrences
1,257 occurrences
987 occurrences
804 occurrences
767 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 5934 | 29.08% |
| VISA | 2567 | 12.58% |
| MasterCard | 2467 | 12.09% |
| TrueMoney | 2223 | 10.89% |
| PromptPay | 1786 | 8.75% |
| Stripe | 1615 | 7.91% |
| American Express | 1257 | 6.16% |
| JCB | 987 | 4.84% |
| Discover | 804 | 3.94% |
| Apple Pay | 767 | 3.76% |
Shipping Carriers Distribution
Thai Post accounts for 20.5% of displayed detection occurrences (1,613 occurrences) , followed by DHL (16.6%) and Kerry Express (15.2%) .
Base: 7,853 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
1,613 occurrences
1,304 occurrences
1,197 occurrences
943 occurrences
771 occurrences
630 occurrences
487 occurrences
391 occurrences
310 occurrences
207 occurrences
Visual Distribution
1,613 occurrences
1,304 occurrences
1,197 occurrences
943 occurrences
771 occurrences
630 occurrences
487 occurrences
391 occurrences
310 occurrences
207 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Thai Post | 1613 | 20.54% |
| DHL | 1304 | 16.61% |
| Kerry Express | 1197 | 15.24% |
| Flash Express | 943 | 12.01% |
| EMS | 771 | 9.82% |
| FedEx | 630 | 8.02% |
| UPS | 487 | 6.20% |
| J&T Express | 391 | 4.98% |
| Lalamove | 310 | 3.95% |
| USPS | 207 | 2.64% |
Store Launch Timeline
Over the past 12 months, 5,437 new stores were launched in Thailand , with the highest activity in 2026-09 (718 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
718 stores launched
714 stores launched
629 stores launched
585 stores launched
526 stores launched
392 stores launched
380 stores launched
314 stores launched
320 stores launched
333 stores launched
434 stores launched
92 stores launched
Monthly Trend
13.2% of last 12 months
13.1% of last 12 months
11.6% of last 12 months
10.8% of last 12 months
9.7% of last 12 months
7.2% of last 12 months
7.0% of last 12 months
5.8% of last 12 months
5.9% of last 12 months
6.1% of last 12 months
8.0% of last 12 months
1.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 718 | 13.21% |
| 2026-08 | 714 | 13.13% |
| 2026-07 | 629 | 11.57% |
| 2026-06 | 585 | 10.76% |
| 2026-05 | 526 | 9.67% |
| 2026-04 | 392 | 7.21% |
| 2026-03 | 380 | 6.99% |
| 2026-02 | 314 | 5.78% |
| 2026-01 | 320 | 5.89% |
| 2025-12 | 333 | 6.12% |
| 2025-11 | 434 | 7.98% |
| 2025-10 | 92 | 1.69% |
Active Stores by Launch Year
Currently, 31,921 active stores in Thailand are tracked in our database , with the most stores launched in 2026 (4,764 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,764 active stores
3,515 active stores
2,808 active stores
2,070 active stores
2,056 active stores
2,000 active stores
1,981 active stores
1,629 active stores
1,595 active stores
1,373 active stores
1,036 active stores
920 active stores
975 active stores
1,134 active stores
683 active stores
Distribution by Launch Year
14.9% of tracked active stores
11.0% of tracked active stores
8.8% of tracked active stores
6.5% of tracked active stores
6.4% of tracked active stores
6.3% of tracked active stores
6.2% of tracked active stores
5.1% of tracked active stores
5.0% of tracked active stores
4.3% of tracked active stores
3.2% of tracked active stores
2.9% of tracked active stores
3.1% of tracked active stores
3.6% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4764 | 14.92% |
| 2025 | 3515 | 11.01% |
| 2024 | 2808 | 8.80% |
| 2023 | 2070 | 6.48% |
| 2022 | 2056 | 6.44% |
| 2021 | 2000 | 6.27% |
| 2020 | 1981 | 6.21% |
| 2019 | 1629 | 5.10% |
| 2018 | 1595 | 5.00% |
| 2017 | 1373 | 4.30% |
| 2016 | 1036 | 3.25% |
| 2015 | 920 | 2.88% |
| 2014 | 975 | 3.05% |
| 2013 | 1134 | 3.55% |
| 2012 | 683 | 2.14% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
WooCommerce - Food & Beverages
Custom - Electronics & Technology
Custom
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 32.8k | 100.00% |
| Emails | 21.3k | 64.96% |
| Phones | 7.9k | 24.05% |
| Ecommerce platform | 32.8k | 100.00% |
| Couriers | 5k | 15.24% |
| Payment Providers | 10.1k | 30.69% |
| Categories | 27.7k | 84.58% |
| Social Media | 20.2k | 61.48% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Thailand e-commerce landscape:
Analyze 32.8k verified e-commerce stores in Thailand - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Thailand e-commerce intelligence?
-
We track 32.8k verified Thailand e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 40.2% of displayed detection occurrences (18,545 occurrences) , followed by Instagram (21.6%) and YouTube (13.8%) .
Base: 46,157 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,545 occurrences
9,990 occurrences
6,369 occurrences
4,647 occurrences
3,413 occurrences
1,234 occurrences
843 occurrences
767 occurrences
312 occurrences
37 occurrences
Visual Distribution
18,545 occurrences
9,990 occurrences
6,369 occurrences
4,647 occurrences
3,413 occurrences
1,234 occurrences
843 occurrences
767 occurrences
312 occurrences
37 occurrences