Thailand E-commerce Market
Explore 28.7k verified e-commerce stores in the Thailand. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 52.7k with e-commerce signals. 28.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 38.8% of stores with physical delivery (10,742 stores) , followed by Custom (23.6%) and Shopify (10.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,742 stores
6,552 stores
3,012 stores
2,616 stores
2,276 stores
1,305 stores
413 stores
330 stores
308 stores
161 stores
Visual Distribution
10,742 stores
6,552 stores
3,012 stores
2,616 stores
2,276 stores
1,305 stores
413 stores
330 stores
308 stores
161 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 10742 | 38.76% |
| Custom | 6552 | 23.64% |
| Shopify | 3012 | 10.87% |
| LnwShop | 2616 | 9.44% |
| MakeWebEasy | 2276 | 8.21% |
| Wix eCommerce | 1305 | 4.71% |
| ShopUp | 413 | 1.49% |
| iGetWeb | 330 | 1.19% |
| Magento | 308 | 1.11% |
| GuideCommon | 161 | 0.58% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 45.4% share of all Thailand e-commerce stores (22,776) , with Custom at 13.1% and Shopify at 6.7% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
22,776 stores
6,552 stores
3,351 stores
3,166 stores
6,140 stores
4,592 stores
884 stores
573 stores
459 stores
1,692 stores
Visual Distribution
22,776 stores
6,552 stores
3,351 stores
3,166 stores
6,140 stores
4,592 stores
884 stores
573 stores
459 stores
1,692 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 22776 | 45.38% |
| Custom | 6552 | 13.06% |
| Shopify | 3351 | 6.68% |
| LnwShop | 3166 | 6.31% |
| MakeWebEasy | 6140 | 12.23% |
| Wix eCommerce | 4592 | 9.15% |
| ShopUp | 884 | 1.76% |
| iGetWeb | 573 | 1.14% |
| Magento | 459 | 0.91% |
| GuideCommon | 1692 | 3.37% |
Categories Distribution
Health & Beauty stores with 16.6% of all stores (3,962 stores) , followed by Business & Industrial (12.2%) and Food & Beverages (11.2%) .
Base: 23,856 AI-verified stores with physical delivery and detected product categories (83.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,962 stores
2,909 stores
2,676 stores
2,626 stores
1,879 stores
1,810 stores
1,640 stores
1,000 stores
944 stores
919 stores
Visual Distribution
3,962 stores
2,909 stores
2,676 stores
2,626 stores
1,879 stores
1,810 stores
1,640 stores
1,000 stores
944 stores
919 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3962 | 16.61% |
| Business & Industrial | 2909 | 12.19% |
| Food & Beverages | 2676 | 11.22% |
| Clothing & Accessories | 2626 | 11.01% |
| Home & Garden | 1879 | 7.88% |
| Electronics & Technology | 1810 | 7.59% |
| Tools & Hardware | 1640 | 6.87% |
| Sporting Goods & Outdoor Gear | 1000 | 4.19% |
| Jewelry & Watches | 944 | 3.96% |
| Gifts & Special Occasions | 919 | 3.85% |
Payment Providers Distribution
PayPal stores with 24.5% among AI-verified physical stores (1,239 stores) , followed by MasterCard (22.4%) and American Express (16.3%) .
Base: 2,925 AI-verified physical stores with detectable payment providers (10.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,239 stores
1,134 stores
825 stores
519 stores
263 stores
249 stores
198 stores
125 stores
96 stores
88 stores
Visual Distribution
1,239 stores
1,134 stores
825 stores
519 stores
263 stores
249 stores
198 stores
125 stores
96 stores
88 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1239 | 24.52% |
| MasterCard | 1134 | 22.44% |
| American Express | 825 | 16.32% |
| Stripe Connect | 519 | 10.27% |
| JCB | 263 | 5.20% |
| VISA | 249 | 4.93% |
| Bolt | 198 | 3.92% |
| AliPay | 125 | 2.47% |
| Omise | 96 | 1.90% |
| BitCoin | 88 | 1.74% |
Shipping Carriers Distribution
DHL stores with 22.6% among AI-verified physical stores (639 stores) , followed by Kerry Express (19.6%) and UPS (19.4%) .
Base: 2,188 AI-verified physical stores with detectable shipping carriers (7.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
639 stores
554 stores
549 stores
288 stores
155 stores
112 stores
96 stores
79 stores
78 stores
70 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 639 | 22.63% |
| Kerry Express | 554 | 19.62% |
| UPS | 549 | 19.44% |
| FedEx | 288 | 10.20% |
| Lalamove | 155 | 5.49% |
| Thai Post | 112 | 3.97% |
| USPS | 96 | 3.40% |
| Hermes | 79 | 2.80% |
| Speedy | 78 | 2.76% |
| TNT | 70 | 2.48% |
Store Launch Timeline
Over the past 12 months, 4,942 new stores were launched in Thailand , with the highest activity in 2026-05 (474 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
474 stores launched
377 stores launched
381 stores launched
272 stores launched
376 stores launched
375 stores launched
541 stores launched
507 stores launched
549 stores launched
433 stores launched
461 stores launched
196 stores launched
Monthly Trend
9.6% of last 12 months
7.6% of last 12 months
7.7% of last 12 months
5.5% of last 12 months
7.6% of last 12 months
7.6% of last 12 months
10.9% of last 12 months
10.3% of last 12 months
11.1% of last 12 months
8.8% of last 12 months
9.3% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 474 | 9.59% |
| 2026-04 | 377 | 7.63% |
| 2026-03 | 381 | 7.71% |
| 2026-02 | 272 | 5.50% |
| 2026-01 | 376 | 7.61% |
| 2025-12 | 375 | 7.59% |
| 2025-11 | 541 | 10.95% |
| 2025-10 | 507 | 10.26% |
| 2025-09 | 549 | 11.11% |
| 2025-08 | 433 | 8.76% |
| 2025-07 | 461 | 9.33% |
| 2025-06 | 196 | 3.97% |
Active Stores by Launch Year
Currently, 27,993 active stores in Thailand are tracked in our database , with the most stores launched in 2026 (1,905 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,905 active stores
4,404 active stores
2,400 active stores
1,866 active stores
1,854 active stores
1,898 active stores
1,848 active stores
1,545 active stores
1,503 active stores
1,283 active stores
930 active stores
821 active stores
859 active stores
1,030 active stores
610 active stores
Distribution by Launch Year
6.8% of tracked active stores
15.7% of tracked active stores
8.6% of tracked active stores
6.7% of tracked active stores
6.6% of tracked active stores
6.8% of tracked active stores
6.6% of tracked active stores
5.5% of tracked active stores
5.4% of tracked active stores
4.6% of tracked active stores
3.3% of tracked active stores
2.9% of tracked active stores
3.1% of tracked active stores
3.7% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1905 | 6.81% |
| 2025 | 4404 | 15.73% |
| 2024 | 2400 | 8.57% |
| 2023 | 1866 | 6.67% |
| 2022 | 1854 | 6.62% |
| 2021 | 1898 | 6.78% |
| 2020 | 1848 | 6.60% |
| 2019 | 1545 | 5.52% |
| 2018 | 1503 | 5.37% |
| 2017 | 1283 | 4.58% |
| 2016 | 930 | 3.32% |
| 2015 | 821 | 2.93% |
| 2014 | 859 | 3.07% |
| 2013 | 1030 | 3.68% |
| 2012 | 610 | 2.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
MakeWebEasy - Electronics & Technology
Shopify - Health & Beauty
Custom - Food & Beverages
Custom - Pets & Pet Supplies
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 28.7k | 100.00% |
| Emails | 12.8k | 44.53% |
| Phones | 6.6k | 23.05% |
| Ecommerce platform | 28.7k | 100.00% |
| Couriers | 2.2k | 7.62% |
| Payment Providers | 2.9k | 10.18% |
| Categories | 24.5k | 85.33% |
| Social Media | 18.9k | 65.64% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Thailand e-commerce landscape:
Analyze 28.7k verified e-commerce stores in Thailand - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Thailand e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Thailand e-commerce intelligence?
-
We track 28.7k verified Thailand e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 40.3% among stores with at least one detectable social profile (17,494 stores) , followed by Instagram (21.5%) and YouTube (14.3%) .
Base: 18,856 stores with any detectable social profile (65.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
17,494 stores
9,325 stores
6,207 stores
4,081 stores
3,130 stores
1,240 stores
818 stores
787 stores
319 stores
34 stores
Visual Distribution
17,494 stores
9,325 stores
6,207 stores
4,081 stores
3,130 stores
1,240 stores
818 stores
787 stores
319 stores
34 stores