Thailand E-commerce Database

Explore 34.3k e-commerce stores in the Thailand. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 58.6% of stores with physical delivery (20,021 stores) , followed by WooCommerce (26.2%) and Shopify (8.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 58.6%

20,021 stores

8,940 stores

3,051 stores

1,490 stores

314 stores

119 stores

95 stores

66 stores

25 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Thailand
Platform Stores with Physical Delivery Percentage
Custom 20021 58.62%
WooCommerce 8940 26.18%
Shopify 3051 8.93%
Wix eCommerce 1490 4.36%
Magento 314 0.92%
PrestaShop 119 0.35%
OpenCart 95 0.28%
Squarespace Commerce 66 0.19%
Salesforce Commerce Cloud 33 0.10%
GoDaddy Online Store 25 0.07%

All Stores Distribution

Custom holds 39.8% share of all Thailand e-commerce stores (20,021) , with WooCommerce at 40.6% and Shopify at 7.5% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 39.8%

20,021 stores

20,409 stores

3,781 stores

4,768 stores

402 stores

139 stores

147 stores

545 stores

25 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Thailand
Platform Total Stores Percentage
Custom 20021 39.82%
WooCommerce 20409 40.59%
Shopify 3781 7.52%
Wix eCommerce 4768 9.48%
Magento 402 0.80%
PrestaShop 139 0.28%
OpenCart 147 0.29%
Squarespace Commerce 545 1.08%
Salesforce Commerce Cloud 39 0.08%
GoDaddy Online Store 25 0.05%

Categories Distribution

Health & Beauty leads with 22.6% of all stores (5,893 stores) , followed by Electronics & Technology (13.6%) and Clothing & Accessories (12.0%) .

Top 10 Categories

Health & Beauty 22.6%

5,893 stores

Electronics & Technology 13.6%

3,533 stores

Clothing & Accessories 12.0%

3,115 stores

Food & Beverages 9.1%

2,360 stores

Business & Industrial 6.4%

1,654 stores

Home & Garden 5.9%

1,544 stores

Vehicles & Parts 5.9%

1,528 stores

Tools & Hardware 5.5%

1,439 stores

Jewelry & Watches 4.6%

1,208 stores

Furniture & Home Decor 4.4%

1,157 stores

Visual Distribution

Distribution of top 10 Thailand store categories (November 2025)
Distribution of categories in Thailand e-commerce stores
Category Number of Stores Percentage
Health & Beauty 5893 22.63%
Electronics & Technology 3533 13.56%
Clothing & Accessories 3115 11.96%
Food & Beverages 2360 9.06%
Business & Industrial 1654 6.35%
Home & Garden 1544 5.93%
Vehicles & Parts 1528 5.87%
Tools & Hardware 1439 5.52%
Jewelry & Watches 1208 4.64%
Furniture & Home Decor 1157 4.44%
Sporting Goods & Outdoor Gear 716 2.75%
Gifts & Special Occasions 636 2.44%
Arts & Entertainment 440 1.69%
Books & Media 433 1.66%
Pets & Pet Supplies 390 1.50%

Payment Providers Distribution

PayPal leads with 24.1% among AI-verified physical stores (1,288 stores) , followed by MasterCard (17.1%) and American Express (13.6%) .

Base: 3,410 AI-verified physical stores with detectable payment providers (9.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.1%

1,288 stores

913 stores

725 stores

VISA 9.0%

481 stores

JCB 9.0%

480 stores

471 stores

Bolt 5.9%

313 stores

111 stores

105 stores

2C2P 1.7%

91 stores

Visual Distribution

Distribution of top 10 Thailand payment providers (November 2025)
Distribution of payment providers in Thailand e-commerce stores
Payment Provider Store Count Market Share
PayPal 1288 24.13%
MasterCard 913 17.10%
American Express 725 13.58%
VISA 481 9.01%
JCB 480 8.99%
Stripe Connect 471 8.82%
Bolt 313 5.86%
Paddle 111 2.08%
BitCoin 105 1.97%
2C2P 91 1.70%
Omise 82 1.54%
AliPay 77 1.44%
Apple Pay 76 1.42%
UnionPay 66 1.24%
Google Pay 59 1.11%

Shipping Carriers Distribution

DHL leads with 23.3% among AI-verified physical stores (760 stores) , followed by UPS (19.9%) and Kerry Express (17.6%) .

Base: 2,599 AI-verified physical stores with detectable shipping carriers (7.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 23.3%

760 stores

UPS 19.9%

651 stores

576 stores

FedEx 10.6%

345 stores

141 stores

USPS 4.0%

132 stores

115 stores

100 stores

TNT 2.9%

94 stores

81 stores

Visual Distribution

Distribution of top 10 Thailand shipping carriers (November 2025)
Distribution of shipping carriers in Thailand e-commerce stores
Shipping Carrier Store Count Market Share
DHL 760 23.28%
UPS 651 19.94%
Kerry Express 576 17.65%
FedEx 345 10.57%
Lalamove 141 4.32%
USPS 132 4.04%
Thai Post 115 3.52%
Hermes 100 3.06%
TNT 94 2.88%
Speedy 81 2.48%
GLS 72 2.21%
TCS 65 1.99%
Nim Express 57 1.75%
JX 38 1.16%
Best Express 37 1.13%

Store Launch Timeline

Over the past 12 months, 5,284 new stores were launched in Thailand , with the highest activity in 2025-10 (591 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.2%

591 stores launched

2025-09 10.1%

533 stores launched

2025-08 10.3%

545 stores launched

2025-07 9.5%

500 stores launched

2025-06 8.6%

454 stores launched

2025-05 9.1%

480 stores launched

2025-04 7.9%

417 stores launched

2025-03 8.9%

470 stores launched

2025-02 7.0%

371 stores launched

2025-01 7.3%

386 stores launched

2024-12 6.8%

357 stores launched

2024-11 3.4%

180 stores launched

Monthly Trend

Monthly store launches in Thailand (November 2025)
Monthly store launches in Thailand over the past 12 months
Month Stores Launched Percentage
2025-10 591 11.18%
2025-09 533 10.09%
2025-08 545 10.31%
2025-07 500 9.46%
2025-06 454 8.59%
2025-05 480 9.08%
2025-04 417 7.89%
2025-03 470 8.89%
2025-02 371 7.02%
2025-01 386 7.31%
2024-12 357 6.76%
2024-11 180 3.41%

Active Stores by Launch Year

Currently, 32,501 active stores in Thailand are tracked in our database , with the most stores launched in 2025 (4,754 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.6%

4,754 active stores

2024 10.9%

3,528 active stores

2023 7.4%

2,397 active stores

2022 7.6%

2,474 active stores

2021 7.0%

2,274 active stores

2020 7.7%

2,511 active stores

2019 5.3%

1,735 active stores

2018 5.5%

1,790 active stores

2017 5.0%

1,640 active stores

2016 3.7%

1,207 active stores

2015 3.3%

1,060 active stores

2014 3.4%

1,119 active stores

2013 4.0%

1,315 active stores

2012 2.5%

798 active stores

2011 2.1%

682 active stores

Distribution by Launch Year

Active stores in Thailand by original launch year (November 2025)
Active stores in Thailand by launch year
Launch Year Active Stores Percentage
2025 4754 14.63%
2024 3528 10.86%
2023 2397 7.38%
2022 2474 7.61%
2021 2274 7.00%
2020 2511 7.73%
2019 1735 5.34%
2018 1790 5.51%
2017 1640 5.05%
2016 1207 3.71%
2015 1060 3.26%
2014 1119 3.44%
2013 1315 4.05%
2012 798 2.46%
2011 682 2.10%
2010 607 1.87%
2009 537 1.65%
2008 383 1.18%
2007 346 1.06%
2006 242 0.74%
2005 195 0.60%
2004 205 0.63%
2003 162 0.50%
2002 143 0.44%
2001 149 0.46%
2000 114 0.35%
1999 89 0.27%
1998 28 0.09%
1997 11 0.03%
1996 4 0.01%
1995 2 0.01%

Social Media Usage

Facebook leads with 39.2% among stores with at least one detectable social profile (20,317 stores) , followed by Instagram (20.2%) and YouTube (15.3%) .

Base: 22,178 stores with any detectable social profile (64.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 39.2%

20,317 stores

Instagram 20.2%

10,484 stores

YouTube 15.3%

7,916 stores

Twitter 8.0%

4,167 stores

TikTok 7.3%

3,795 stores

Pinterest 2.5%

1,312 stores

LinkedIn 2.2%

1,116 stores

X 2.1%

1,113 stores

SoundCloud 1.9%

1,008 stores

WhatsApp 1.2%

615 stores

Visual Distribution

Distribution of social media platforms in Thailand (November 2025)
Distribution of social media platforms in Thailand e-commerce stores
Social Platform Store Count Market Share
Facebook 20317 39.19%
Instagram 10484 20.22%
YouTube 7916 15.27%
Twitter 4167 8.04%
TikTok 3795 7.32%
Pinterest 1312 2.53%
LinkedIn 1116 2.15%
X 1113 2.15%
SoundCloud 1008 1.94%
WhatsApp 615 1.19%

Dataset Coverage

Field Rows count Coverage
Website 34.3k 100.00%
Emails 18.4k 53.71%
Phones 4.9k 14.16%
Ecommerce platform 34.3k 100.00%
Couriers 2.6k 7.57%
Payment Providers 3.4k 9.93%
Categories 27.3k 79.42%
Social Media 22.2k 64.59%

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Data Format & Delivery

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Use Cases

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Frequently Asked Questions

What data is included in the Thailand E-commerce Database?

Our database covers over 34.3k Thailand physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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