Thailand E-commerce Market
Explore 33.4k verified e-commerce stores in the Thailand. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 60.1k with e-commerce signals. 33.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 35.4% of stores with physical delivery (11,363 stores) , followed by Custom (23.4%) and LnwShop (14.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,363 stores
7,499 stores
4,539 stores
3,245 stores
2,332 stores
1,344 stores
652 stores
427 stores
344 stores
330 stores
Visual Distribution
11,363 stores
7,499 stores
4,539 stores
3,245 stores
2,332 stores
1,344 stores
652 stores
427 stores
344 stores
330 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11363 | 35.43% |
| Custom | 7499 | 23.38% |
| LnwShop | 4539 | 14.15% |
| Shopify | 3245 | 10.12% |
| MakeWebEasy | 2332 | 7.27% |
| Wix eCommerce | 1344 | 4.19% |
| Ymcart | 652 | 2.03% |
| ShopUp | 427 | 1.33% |
| iGetWeb | 344 | 1.07% |
| Magento | 330 | 1.03% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 44.5% share of all Thailand e-commerce stores (24,314) , with Custom at 13.7% and LnwShop at 10.1% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
24,314 stores
7,499 stores
5,491 stores
3,643 stores
6,339 stores
4,746 stores
665 stores
915 stores
613 stores
401 stores
Visual Distribution
24,314 stores
7,499 stores
5,491 stores
3,643 stores
6,339 stores
4,746 stores
665 stores
915 stores
613 stores
401 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 24314 | 44.51% |
| Custom | 7499 | 13.73% |
| LnwShop | 5491 | 10.05% |
| Shopify | 3643 | 6.67% |
| MakeWebEasy | 6339 | 11.60% |
| Wix eCommerce | 4746 | 8.69% |
| Ymcart | 665 | 1.22% |
| ShopUp | 915 | 1.68% |
| iGetWeb | 613 | 1.12% |
| Magento | 401 | 0.73% |
Categories Distribution
Health & Beauty stores with 19.7% of all stores (5,455 stores) , followed by Business & Industrial (11.5%) and Clothing & Accessories (10.7%) .
Base: 27,754 AI-verified stores with physical delivery and detected product categories (83.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,455 stores
3,179 stores
2,966 stores
2,940 stores
2,138 stores
2,090 stores
1,794 stores
1,124 stores
1,078 stores
1,036 stores
Visual Distribution
5,455 stores
3,179 stores
2,966 stores
2,940 stores
2,138 stores
2,090 stores
1,794 stores
1,124 stores
1,078 stores
1,036 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5455 | 19.65% |
| Business & Industrial | 3179 | 11.45% |
| Clothing & Accessories | 2966 | 10.69% |
| Food & Beverages | 2940 | 10.59% |
| Electronics & Technology | 2138 | 7.70% |
| Home & Garden | 2090 | 7.53% |
| Tools & Hardware | 1794 | 6.46% |
| Sporting Goods & Outdoor Gear | 1124 | 4.05% |
| Gifts & Special Occasions | 1078 | 3.88% |
| Jewelry & Watches | 1036 | 3.73% |
Payment Providers Distribution
PayPal stores with 24.2% among AI-verified physical stores (1,305 stores) , followed by MasterCard (22.4%) and American Express (16.6%) .
Base: 3,175 AI-verified physical stores with detectable payment providers (9.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,305 stores
1,210 stores
897 stores
550 stores
278 stores
278 stores
247 stores
140 stores
90 stores
89 stores
Visual Distribution
1,305 stores
1,210 stores
897 stores
550 stores
278 stores
278 stores
247 stores
140 stores
90 stores
89 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1305 | 24.17% |
| MasterCard | 1210 | 22.41% |
| American Express | 897 | 16.61% |
| Stripe Connect | 550 | 10.19% |
| VISA | 278 | 5.15% |
| JCB | 278 | 5.15% |
| Bolt | 247 | 4.57% |
| AliPay | 140 | 2.59% |
| Omise | 90 | 1.67% |
| BitCoin | 89 | 1.65% |
Shipping Carriers Distribution
DHL stores with 22.4% among AI-verified physical stores (685 stores) , followed by UPS (19.7%) and Kerry Express (19.2%) .
Base: 2,332 AI-verified physical stores with detectable shipping carriers (7.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
685 stores
603 stores
587 stores
322 stores
159 stores
124 stores
120 stores
82 stores
80 stores
74 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 685 | 22.41% |
| UPS | 603 | 19.73% |
| Kerry Express | 587 | 19.20% |
| FedEx | 322 | 10.53% |
| Lalamove | 159 | 5.20% |
| USPS | 124 | 4.06% |
| Thai Post | 120 | 3.93% |
| Hermes | 82 | 2.68% |
| Speedy | 80 | 2.62% |
| TNT | 74 | 2.42% |
Store Launch Timeline
Over the past 12 months, 5,665 new stores were launched in Thailand , with the highest activity in 2026-04 (399 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
399 stores launched
449 stores launched
337 stores launched
454 stores launched
410 stores launched
630 stores launched
574 stores launched
608 stores launched
501 stores launched
559 stores launched
470 stores launched
274 stores launched
Monthly Trend
7.0% of last 12 months
7.9% of last 12 months
5.9% of last 12 months
8.0% of last 12 months
7.2% of last 12 months
11.1% of last 12 months
10.1% of last 12 months
10.7% of last 12 months
8.8% of last 12 months
9.9% of last 12 months
8.3% of last 12 months
4.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 399 | 7.04% |
| 2026-03 | 449 | 7.93% |
| 2026-02 | 337 | 5.95% |
| 2026-01 | 454 | 8.01% |
| 2025-12 | 410 | 7.24% |
| 2025-11 | 630 | 11.12% |
| 2025-10 | 574 | 10.13% |
| 2025-09 | 608 | 10.73% |
| 2025-08 | 501 | 8.84% |
| 2025-07 | 559 | 9.87% |
| 2025-06 | 470 | 8.30% |
| 2025-05 | 274 | 4.84% |
Active Stores by Launch Year
Currently, 32,412 active stores in Thailand are tracked in our database , with the most stores launched in 2026 (1,699 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,699 active stores
5,391 active stores
3,071 active stores
2,218 active stores
2,025 active stores
2,102 active stores
2,395 active stores
1,719 active stores
1,687 active stores
1,462 active stores
1,116 active stores
1,004 active stores
1,021 active stores
1,223 active stores
705 active stores
Distribution by Launch Year
5.2% of tracked active stores
16.6% of tracked active stores
9.5% of tracked active stores
6.8% of tracked active stores
6.2% of tracked active stores
6.5% of tracked active stores
7.4% of tracked active stores
5.3% of tracked active stores
5.2% of tracked active stores
4.5% of tracked active stores
3.4% of tracked active stores
3.1% of tracked active stores
3.2% of tracked active stores
3.8% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1699 | 5.24% |
| 2025 | 5391 | 16.63% |
| 2024 | 3071 | 9.47% |
| 2023 | 2218 | 6.84% |
| 2022 | 2025 | 6.25% |
| 2021 | 2102 | 6.49% |
| 2020 | 2395 | 7.39% |
| 2019 | 1719 | 5.30% |
| 2018 | 1687 | 5.20% |
| 2017 | 1462 | 4.51% |
| 2016 | 1116 | 3.44% |
| 2015 | 1004 | 3.10% |
| 2014 | 1021 | 3.15% |
| 2013 | 1223 | 3.77% |
| 2012 | 705 | 2.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom - Food & Beverages
Shopify
Custom
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 33.4k | 100.00% |
| Emails | 16.1k | 48.16% |
| Phones | 7.2k | 21.55% |
| Ecommerce platform | 33.4k | 100.00% |
| Couriers | 2.3k | 6.98% |
| Payment Providers | 3.2k | 9.50% |
| Categories | 28.5k | 85.16% |
| Social Media | 22.4k | 66.88% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Thailand e-commerce landscape:
Analyze 33.4k verified e-commerce stores in Thailand - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Thailand e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Thailand e-commerce intelligence?
-
We track 33.4k verified Thailand e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 39.4% among stores with at least one detectable social profile (20,866 stores) , followed by Instagram (21.3%) and YouTube (15.1%) .
Base: 22,359 stores with any detectable social profile (66.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,866 stores
11,256 stores
7,990 stores
4,456 stores
3,931 stores
1,358 stores
1,042 stores
852 stores
829 stores
339 stores
Visual Distribution
20,866 stores
11,256 stores
7,990 stores
4,456 stores
3,931 stores
1,358 stores
1,042 stores
852 stores
829 stores
339 stores