Thailand E-commerce Database
Explore 31.1k e-commerce stores in the Thailand. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 40.5% of stores with physical delivery (12,510 stores) , followed by Custom (38.1%) and Shopify (12.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
12,510 stores
11,773 stores
3,872 stores
1,949 stores
379 stores
137 stores
117 stores
90 stores
36 stores
32 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 12510 | 40.49% |
| Custom | 11773 | 38.11% |
| Shopify | 3872 | 12.53% |
| Wix eCommerce | 1949 | 6.31% |
| Magento | 379 | 1.23% |
| PrestaShop | 137 | 0.44% |
| OpenCart | 117 | 0.38% |
| Squarespace Commerce | 90 | 0.29% |
| Salesforce Commerce Cloud | 36 | 0.12% |
| nopCommerce | 32 | 0.10% |
All Stores Distribution
WooCommerce holds 50.9% share of all Thailand e-commerce stores (22,715) , with Custom at 26.4% and Shopify at 9.1% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
22,715 stores
11,773 stores
4,078 stores
4,977 stores
431 stores
149 stores
141 stores
313 stores
41 stores
42 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 22715 | 50.86% |
| Custom | 11773 | 26.36% |
| Shopify | 4078 | 9.13% |
| Wix eCommerce | 4977 | 11.14% |
| Magento | 431 | 0.97% |
| PrestaShop | 149 | 0.33% |
| OpenCart | 141 | 0.32% |
| Squarespace Commerce | 313 | 0.70% |
| Salesforce Commerce Cloud | 41 | 0.09% |
| nopCommerce | 42 | 0.09% |
Categories Distribution
Health & Beauty leads with 25.4% of all stores (5,606 stores) , followed by Clothing & Accessories (12.6%) and Electronics & Technology (11.4%) .
Top 10 Categories
5,606 stores
2,781 stores
2,509 stores
2,060 stores
1,364 stores
1,246 stores
1,157 stores
1,130 stores
1,023 stores
930 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5606 | 25.42% |
| Clothing & Accessories | 2781 | 12.61% |
| Electronics & Technology | 2509 | 11.38% |
| Food & Beverages | 2060 | 9.34% |
| Home & Garden | 1364 | 6.19% |
| Business & Industrial | 1246 | 5.65% |
| Jewelry & Watches | 1157 | 5.25% |
| Tools & Hardware | 1130 | 5.12% |
| Furniture & Home Decor | 1023 | 4.64% |
| Vehicles & Parts | 930 | 4.22% |
| Sporting Goods & Outdoor Gear | 610 | 2.77% |
| Gifts & Special Occasions | 582 | 2.64% |
| Arts & Entertainment | 371 | 1.68% |
| Pets & Pet Supplies | 349 | 1.58% |
| Books & Media | 335 | 1.52% |
Payment Providers Distribution
PayPal leads with 23.3% among AI-verified physical stores (1,384 stores) , followed by MasterCard (19.8%) and American Express (15.6%) .
Base: 3,633 AI-verified physical stores with detectable payment providers (11.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,384 stores
1,173 stores
928 stores
517 stores
495 stores
484 stores
257 stores
108 stores
104 stores
97 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1384 | 23.32% |
| MasterCard | 1173 | 19.76% |
| American Express | 928 | 15.64% |
| Stripe Connect | 517 | 8.71% |
| JCB | 495 | 8.34% |
| VISA | 484 | 8.16% |
| Bolt | 257 | 4.33% |
| Omise | 108 | 1.82% |
| AliPay | 104 | 1.75% |
| 2C2P | 97 | 1.63% |
| Apple Pay | 84 | 1.42% |
| BitCoin | 84 | 1.42% |
| Paddle | 80 | 1.35% |
| UnionPay | 72 | 1.21% |
| Google Pay | 68 | 1.15% |
Shipping Carriers Distribution
DHL leads with 23.9% among AI-verified physical stores (804 stores) , followed by UPS (19.6%) and Kerry Express (18.4%) .
Base: 2,583 AI-verified physical stores with detectable shipping carriers (8.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 804 | 23.89% |
| UPS | 660 | 19.61% |
| Kerry Express | 619 | 18.39% |
| FedEx | 384 | 11.41% |
| Lalamove | 168 | 4.99% |
| USPS | 132 | 3.92% |
| Thai Post | 115 | 3.42% |
| Hermes | 112 | 3.33% |
| TNT | 82 | 2.44% |
| Speedy | 68 | 2.02% |
| Nim Express | 57 | 1.69% |
| Best Express | 44 | 1.31% |
| ePacket | 42 | 1.25% |
| GLS | 41 | 1.22% |
| JX | 38 | 1.13% |
Store Launch Timeline
Over the past 12 months, 5,266 new stores were launched in Thailand , with the highest activity in 2025-12 (332 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
332 stores launched
522 stores launched
531 stores launched
499 stores launched
494 stores launched
492 stores launched
485 stores launched
521 stores launched
432 stores launched
431 stores launched
380 stores launched
147 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 332 | 6.30% |
| 2025-11 | 522 | 9.91% |
| 2025-10 | 531 | 10.08% |
| 2025-09 | 499 | 9.48% |
| 2025-08 | 494 | 9.38% |
| 2025-07 | 492 | 9.34% |
| 2025-06 | 485 | 9.21% |
| 2025-05 | 521 | 9.89% |
| 2025-04 | 432 | 8.20% |
| 2025-03 | 431 | 8.18% |
| 2025-02 | 380 | 7.22% |
| 2025-01 | 147 | 2.79% |
Active Stores by Launch Year
Currently, 30,077 active stores in Thailand are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
5,449 active stores
3,174 active stores
2,171 active stores
1,956 active stores
2,118 active stores
2,418 active stores
1,691 active stores
1,625 active stores
1,424 active stores
1,097 active stores
962 active stores
942 active stores
1,073 active stores
646 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2 | 0.01% |
| 2025 | 5449 | 18.12% |
| 2024 | 3174 | 10.55% |
| 2023 | 2171 | 7.22% |
| 2022 | 1956 | 6.50% |
| 2021 | 2118 | 7.04% |
| 2020 | 2418 | 8.04% |
| 2019 | 1691 | 5.62% |
| 2018 | 1625 | 5.40% |
| 2017 | 1424 | 4.73% |
| 2016 | 1097 | 3.65% |
| 2015 | 962 | 3.20% |
| 2014 | 942 | 3.13% |
| 2013 | 1073 | 3.57% |
| 2012 | 646 | 2.15% |
| 2011 | 595 | 1.98% |
| 2010 | 521 | 1.73% |
| 2009 | 441 | 1.47% |
| 2008 | 321 | 1.07% |
| 2007 | 284 | 0.94% |
| 2006 | 211 | 0.70% |
| 2005 | 179 | 0.60% |
| 2004 | 185 | 0.62% |
| 2003 | 139 | 0.46% |
| 2002 | 117 | 0.39% |
| 2001 | 135 | 0.45% |
| 2000 | 92 | 0.31% |
| 1999 | 79 | 0.26% |
| 1998 | 20 | 0.07% |
| 1997 | 6 | 0.02% |
| 1996 | 2 | 0.01% |
| 1995 | 2 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Thailand's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Custom
Wix eCommerce
WooCommerce - Health & Beauty
WooCommerce - Home & Garden
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 31.1k | 100.00% |
| Emails | 18.1k | 58.24% |
| Phones | 4.3k | 13.94% |
| Ecommerce platform | 31.1k | 100.00% |
| Couriers | 2.6k | 8.31% |
| Payment Providers | 3.6k | 11.68% |
| Categories | 23.0k | 74.05% |
| Social Media | 21.7k | 69.66% |
Starter Package
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Thailand E-commerce Database to:
Gain actionable insights into 31.1k physical stores in Thailand.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Thailand online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Thailand E-commerce Database?
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Our database covers over 31.1k Thailand physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 39.2% among stores with at least one detectable social profile (20,271 stores) , followed by Instagram (21.2%) and YouTube (15.3%) .
Base: 21,663 stores with any detectable social profile (69.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,271 stores
10,988 stores
7,935 stores
4,360 stores
3,889 stores
1,345 stores
1,023 stores
837 stores
802 stores
321 stores
Visual Distribution