Thailand E-commerce Database
Explore 30.2k verified e-commerce stores in the Thailand. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 47.4k with e-commerce signals. 30.2k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
Custom leads with 42.8% of stores with physical delivery (12,827 stores) , followed by WooCommerce (38.6%) and Shopify (11.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
12,827 stores
11,563 stores
3,308 stores
1,506 stores
351 stores
164 stores
123 stores
85 stores
31 stores
29 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 12827 | 42.78% |
| WooCommerce | 11563 | 38.56% |
| Shopify | 3308 | 11.03% |
| Wix eCommerce | 1506 | 5.02% |
| Magento | 351 | 1.17% |
| PrestaShop | 164 | 0.55% |
| OpenCart | 123 | 0.41% |
| Squarespace Commerce | 85 | 0.28% |
| Salesforce Commerce Cloud | 31 | 0.10% |
| nopCommerce | 29 | 0.10% |
All Stores Distribution
Custom holds 27.5% share of all Thailand e-commerce stores (12,827) , with WooCommerce at 51.3% and Shopify at 7.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
12,827 stores
23,938 stores
3,650 stores
4,904 stores
435 stores
191 stores
160 stores
454 stores
37 stores
43 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 12827 | 27.50% |
| WooCommerce | 23938 | 51.33% |
| Shopify | 3650 | 7.83% |
| Wix eCommerce | 4904 | 10.51% |
| Magento | 435 | 0.93% |
| PrestaShop | 191 | 0.41% |
| OpenCart | 160 | 0.34% |
| Squarespace Commerce | 454 | 0.97% |
| Salesforce Commerce Cloud | 37 | 0.08% |
| nopCommerce | 43 | 0.09% |
Categories Distribution
Health & Beauty leads with 25.9% of all stores (5,780 stores) , followed by Clothing & Accessories (13.5%) and Electronics & Technology (11.7%) .
Base: 22,353 AI-verified stores with physical delivery and detected product categories (74.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,780 stores
3,027 stores
2,618 stores
2,067 stores
1,374 stores
1,177 stores
1,093 stores
1,090 stores
1,019 stores
886 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5780 | 25.86% |
| Clothing & Accessories | 3027 | 13.54% |
| Electronics & Technology | 2618 | 11.71% |
| Food & Beverages | 2067 | 9.25% |
| Home & Garden | 1374 | 6.15% |
| Jewelry & Watches | 1177 | 5.27% |
| Business & Industrial | 1093 | 4.89% |
| Tools & Hardware | 1090 | 4.88% |
| Furniture & Home Decor | 1019 | 4.56% |
| Vehicles & Parts | 886 | 3.96% |
| Sporting Goods & Outdoor Gear | 620 | 2.77% |
| Gifts & Special Occasions | 591 | 2.64% |
| Pets & Pet Supplies | 359 | 1.61% |
| Arts & Entertainment | 329 | 1.47% |
| Books & Media | 323 | 1.44% |
Payment Providers Distribution
PayPal leads with 24.5% among AI-verified physical stores (1,467 stores) , followed by MasterCard (21.9%) and American Express (16.7%) .
Base: 3,511 AI-verified physical stores with detectable payment providers (11.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,467 stores
1,308 stores
996 stores
556 stores
359 stores
331 stores
271 stores
113 stores
103 stores
100 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1467 | 24.53% |
| MasterCard | 1308 | 21.87% |
| American Express | 996 | 16.66% |
| Stripe Connect | 556 | 9.30% |
| JCB | 359 | 6.00% |
| VISA | 331 | 5.54% |
| Bolt | 271 | 4.53% |
| 2C2P | 113 | 1.89% |
| AliPay | 103 | 1.72% |
| Omise | 100 | 1.67% |
| UnionPay | 87 | 1.45% |
| BitCoin | 87 | 1.45% |
| Apple Pay | 84 | 1.40% |
| Google Pay | 72 | 1.20% |
| Klarna | 46 | 0.77% |
Shipping Carriers Distribution
DHL leads with 24.1% among AI-verified physical stores (822 stores) , followed by UPS (18.8%) and Kerry Express (18.5%) .
Base: 2,593 AI-verified physical stores with detectable shipping carriers (8.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 822 | 24.12% |
| UPS | 639 | 18.75% |
| Kerry Express | 631 | 18.52% |
| FedEx | 376 | 11.03% |
| Lalamove | 175 | 5.13% |
| USPS | 141 | 4.14% |
| Thai Post | 122 | 3.58% |
| Hermes | 97 | 2.85% |
| Speedy | 88 | 2.58% |
| TNT | 84 | 2.46% |
| Nim Express | 62 | 1.82% |
| Best Express | 49 | 1.44% |
| ePacket | 46 | 1.35% |
| TCS | 40 | 1.17% |
| Grab Express | 36 | 1.06% |
Store Launch Timeline
Over the past 12 months, 5,600 new stores were launched in Thailand , with the highest activity in 2026-02 (276 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
276 stores launched
484 stores launched
451 stores launched
651 stores launched
575 stores launched
584 stores launched
480 stores launched
534 stores launched
443 stores launched
425 stores launched
351 stores launched
346 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 276 | 4.93% |
| 2026-01 | 484 | 8.64% |
| 2025-12 | 451 | 8.05% |
| 2025-11 | 651 | 11.63% |
| 2025-10 | 575 | 10.27% |
| 2025-09 | 584 | 10.43% |
| 2025-08 | 480 | 8.57% |
| 2025-07 | 534 | 9.54% |
| 2025-06 | 443 | 7.91% |
| 2025-05 | 425 | 7.59% |
| 2025-04 | 351 | 6.27% |
| 2025-03 | 346 | 6.18% |
Active Stores by Launch Year
Currently, 29,167 active stores in Thailand are tracked in our database , with the most stores launched in 2026 (763 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
763 active stores
5,414 active stores
2,940 active stores
2,071 active stores
1,825 active stores
1,980 active stores
2,274 active stores
1,564 active stores
1,552 active stores
1,305 active stores
996 active stores
867 active stores
865 active stores
1,028 active stores
605 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 763 | 2.62% |
| 2025 | 5414 | 18.56% |
| 2024 | 2940 | 10.08% |
| 2023 | 2071 | 7.10% |
| 2022 | 1825 | 6.26% |
| 2021 | 1980 | 6.79% |
| 2020 | 2274 | 7.80% |
| 2019 | 1564 | 5.36% |
| 2018 | 1552 | 5.32% |
| 2017 | 1305 | 4.47% |
| 2016 | 996 | 3.41% |
| 2015 | 867 | 2.97% |
| 2014 | 865 | 2.97% |
| 2013 | 1028 | 3.52% |
| 2012 | 605 | 2.07% |
| 2011 | 565 | 1.94% |
| 2010 | 478 | 1.64% |
| 2009 | 435 | 1.49% |
| 2008 | 292 | 1.00% |
| 2007 | 255 | 0.87% |
| 2006 | 198 | 0.68% |
| 2005 | 169 | 0.58% |
| 2004 | 178 | 0.61% |
| 2003 | 123 | 0.42% |
| 2002 | 109 | 0.37% |
| 2001 | 117 | 0.40% |
| 2000 | 92 | 0.32% |
| 1999 | 76 | 0.26% |
| 1998 | 18 | 0.06% |
| 1997 | 9 | 0.03% |
| 1996 | 2 | 0.01% |
| 1995 | 2 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
WooCommerce - Gifts & Special Occasions
WooCommerce - Food & Beverages
WooCommerce - Clothing & Accessories
WooCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 30.2k | 100.00% |
| Emails | 16.4k | 54.49% |
| Phones | 3.8k | 12.60% |
| Ecommerce platform | 30.2k | 100.00% |
| Couriers | 2.6k | 8.59% |
| Payment Providers | 3.5k | 11.64% |
| Categories | 23.3k | 77.26% |
| Social Media | 20.3k | 67.44% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Thailand e-commerce landscape:
Analyze 30.2k verified e-commerce stores in Thailand - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Thailand e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Thailand e-commerce intelligence?
-
We track 30.2k verified Thailand e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 38.7% among stores with at least one detectable social profile (18,993 stores) , followed by Instagram (21.7%) and YouTube (14.9%) .
Base: 20,347 stores with any detectable social profile (67.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,993 stores
10,657 stores
7,305 stores
4,133 stores
3,695 stores
1,338 stores
1,021 stores
843 stores
769 stores
306 stores
Visual Distribution