Thailand E-commerce Database

Explore 34.3k verified e-commerce stores in the Thailand. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 60.5k with e-commerce signals. 34.3k verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

WooCommerce leads with 34.3% of stores with physical delivery (11,302 stores) , followed by Custom (22.8%) and LnwShop (16.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

11,302 stores

Custom 22.8%

7,525 stores

LnwShop 16.6%

5,459 stores

3,168 stores

2,359 stores

1,360 stores

696 stores

427 stores

341 stores

337 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Thailand
Platform Stores with Physical Delivery Percentage
WooCommerce 11302 34.28%
Custom 7525 22.82%
LnwShop 5459 16.56%
Shopify 3168 9.61%
MakeWebEasy 2359 7.15%
Wix eCommerce 1360 4.12%
Ymcart 696 2.11%
ShopUp 427 1.29%
iGetWeb 341 1.03%
Magento 337 1.02%

Categories Distribution

Health & Beauty leads with 19.4% of all stores (5,515 stores) , followed by Business & Industrial (11.5%) and Clothing & Accessories (10.7%) .

Base: 28,459 AI-verified stores with physical delivery and detected product categories (82.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 19.4%

5,515 stores

Business & Industrial 11.5%

3,286 stores

Clothing & Accessories 10.7%

3,035 stores

Food & Beverages 10.4%

2,949 stores

Electronics & Technology 8.0%

2,285 stores

Home & Garden 7.6%

2,172 stores

Tools & Hardware 6.5%

1,844 stores

Gifts & Special Occasions 3.9%

1,123 stores

Sporting Goods & Outdoor Gear 3.9%

1,114 stores

Jewelry & Watches 3.7%

1,039 stores

Visual Distribution

Distribution of top 10 Thailand store categories (April 2026)
Distribution of categories in Thailand e-commerce stores
Category Number of Stores Percentage
Health & Beauty 5515 19.38%
Business & Industrial 3286 11.55%
Clothing & Accessories 3035 10.66%
Food & Beverages 2949 10.36%
Electronics & Technology 2285 8.03%
Home & Garden 2172 7.63%
Tools & Hardware 1844 6.48%
Gifts & Special Occasions 1123 3.95%
Sporting Goods & Outdoor Gear 1114 3.91%
Jewelry & Watches 1039 3.65%
Vehicles & Parts 1021 3.59%
Furniture & Home Decor 849 2.98%
Toys & Games 841 2.96%
Arts & Entertainment 736 2.59%
Books & Media 650 2.28%

Payment Providers Distribution

MasterCard leads with 23.2% among AI-verified physical stores (1,195 stores) , followed by PayPal (22.8%) and American Express (16.8%) .

Base: 3,007 AI-verified physical stores with detectable payment providers (8.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

1,195 stores

PayPal 22.8%

1,175 stores

864 stores

513 stores

JCB 5.4%

278 stores

VISA 5.3%

272 stores

Bolt 4.8%

247 stores

137 stores

87 stores

2C2P 1.7%

86 stores

Visual Distribution

Distribution of top 10 Thailand payment providers (April 2026)
Distribution of payment providers in Thailand e-commerce stores
Payment Provider Store Count Market Share
MasterCard 1195 23.23%
PayPal 1175 22.84%
American Express 864 16.80%
Stripe Connect 513 9.97%
JCB 278 5.40%
VISA 272 5.29%
Bolt 247 4.80%
AliPay 137 2.66%
BitCoin 87 1.69%
2C2P 86 1.67%
Omise 82 1.59%
Google Pay 59 1.15%
Apple Pay 59 1.15%
UnionPay 56 1.09%
Klarna 34 0.66%

Shipping Carriers Distribution

DHL leads with 22.4% among AI-verified physical stores (647 stores) , followed by Kerry Express (20.0%) and UPS (19.7%) .

Base: 2,241 AI-verified physical stores with detectable shipping carriers (6.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 22.4%

647 stores

576 stores

UPS 19.7%

569 stores

FedEx 10.0%

289 stores

157 stores

112 stores

USPS 3.5%

100 stores

79 stores

72 stores

TNT 2.4%

68 stores

Visual Distribution

Distribution of top 10 Thailand shipping carriers (April 2026)
Distribution of shipping carriers in Thailand e-commerce stores
Shipping Carrier Store Count Market Share
DHL 647 22.45%
Kerry Express 576 19.99%
UPS 569 19.74%
FedEx 289 10.03%
Lalamove 157 5.45%
Thai Post 112 3.89%
USPS 100 3.47%
Hermes 79 2.74%
Speedy 72 2.50%
TNT 68 2.36%
Best Express 57 1.98%
Nim Express 51 1.77%
GLS 38 1.32%
ePacket 34 1.18%
Aramex 33 1.15%

Store Launch Timeline

Over the past 12 months, 5,785 new stores were launched in Thailand , with the highest activity in 2026-03 (444 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 7.7%

444 stores launched

2026-02 5.5%

318 stores launched

2026-01 8.0%

461 stores launched

2025-12 8.2%

473 stores launched

2025-11 11.1%

640 stores launched

2025-10 10.0%

580 stores launched

2025-09 11.0%

636 stores launched

2025-08 8.6%

500 stores launched

2025-07 9.7%

564 stores launched

2025-06 8.2%

473 stores launched

2025-05 7.7%

447 stores launched

2025-04 4.3%

249 stores launched

Monthly Trend

Monthly store launches in Thailand (April 2026)
Monthly store launches in Thailand over the past 12 months
Month Stores Launched Percentage
2026-03 444 7.68%
2026-02 318 5.50%
2026-01 461 7.97%
2025-12 473 8.18%
2025-11 640 11.06%
2025-10 580 10.03%
2025-09 636 10.99%
2025-08 500 8.64%
2025-07 564 9.75%
2025-06 473 8.18%
2025-05 447 7.73%
2025-04 249 4.30%

Active Stores by Launch Year

Currently, 33,178 active stores in Thailand are tracked in our database , with the most stores launched in 2026 (1,230 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.7%

1,230 active stores

2025 17.0%

5,624 active stores

2024 9.6%

3,200 active stores

2023 6.9%

2,280 active stores

2022 6.2%

2,062 active stores

2021 6.5%

2,152 active stores

2020 7.4%

2,458 active stores

2019 5.4%

1,801 active stores

2018 5.2%

1,740 active stores

2017 4.7%

1,543 active stores

2016 3.6%

1,181 active stores

2015 3.3%

1,099 active stores

2014 3.3%

1,084 active stores

2013 3.9%

1,285 active stores

2012 2.2%

738 active stores

Distribution by Launch Year

Active stores in Thailand by original launch year (April 2026)
Active stores in Thailand by launch year
Launch Year Active Stores Percentage
2026 1230 3.71%
2025 5624 16.95%
2024 3200 9.64%
2023 2280 6.87%
2022 2062 6.21%
2021 2152 6.49%
2020 2458 7.41%
2019 1801 5.43%
2018 1740 5.24%
2017 1543 4.65%
2016 1181 3.56%
2015 1099 3.31%
2014 1084 3.27%
2013 1285 3.87%
2012 738 2.22%
2011 689 2.08%
2010 592 1.78%
2009 490 1.48%
2008 370 1.12%
2007 288 0.87%
2006 240 0.72%
2005 195 0.59%
2004 211 0.64%
2003 151 0.46%
2002 127 0.38%
2001 126 0.38%
2000 105 0.32%
1999 83 0.25%
1998 21 0.06%
1997 10 0.03%
1996 2 0.01%
1995 1 0.00%

Social Media Usage

Facebook leads with 39.8% among stores with at least one detectable social profile (21,694 stores) , followed by Instagram (20.9%) and YouTube (15.1%) .

Base: 23,199 stores with any detectable social profile (67.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 39.8%

21,694 stores

Instagram 20.9%

11,403 stores

YouTube 15.1%

8,224 stores

TikTok 8.3%

4,524 stores

Twitter 7.8%

4,224 stores

Pinterest 2.5%

1,348 stores

SoundCloud 1.9%

1,047 stores

X 1.5%

833 stores

LinkedIn 1.5%

822 stores

WhatsApp 0.6%

331 stores

Visual Distribution

Distribution of social media platforms in Thailand (April 2026)
Distribution of social media platforms in Thailand e-commerce stores
Social Platform Store Count Market Share
Facebook 21694 39.84%
Instagram 11403 20.94%
YouTube 8224 15.10%
TikTok 4524 8.31%
Twitter 4224 7.76%
Pinterest 1348 2.48%
SoundCloud 1047 1.92%
X 833 1.53%
LinkedIn 822 1.51%
WhatsApp 331 0.61%

Data Coverage

Field Rows count Coverage
Website 34.3k 100.00%
Emails 16.5k 48.01%
Phones 4.1k 12.04%
Ecommerce platform 34.3k 100.00%
Couriers 2.2k 6.53%
Payment Providers 3.0k 8.76%
Categories 29.2k 85.06%
Social Media 23.2k 67.58%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Thailand e-commerce landscape:

Analyze 34.3k verified e-commerce stores in Thailand - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Thailand e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Thailand e-commerce intelligence?

We track 34.3k verified Thailand e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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