Philippines E-commerce Market
Explore 14.6k verified e-commerce stores in the Philippines. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 26.3k with e-commerce signals. 14.6k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 52.4% of stores with physical delivery (7,653 stores) , followed by WooCommerce (23.6%) and Custom (14.4%) .
Base: 14,603 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,653 stores
3,452 stores
2,109 stores
496 stores
122 stores
103 stores
99 stores
77 stores
64 stores
45 stores
Visual Distribution
7,653 stores
3,452 stores
2,109 stores
496 stores
122 stores
103 stores
99 stores
77 stores
64 stores
45 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 7653 | 52.41% |
| WooCommerce | 3452 | 23.64% |
| Custom | 2109 | 14.44% |
| Wix eCommerce | 496 | 3.40% |
| OpenCart | 122 | 0.84% |
| Odoo | 103 | 0.71% |
| CS Cart | 99 | 0.68% |
| Squarespace Commerce | 77 | 0.53% |
| GoDaddy Online Store | 64 | 0.44% |
| Magento | 45 | 0.31% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 39.8% share of detected Philippines e-commerce signals (10,447) , with WooCommerce at 32.5% and Custom at 8.7% (October 2026) .
Base: 26,280 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
10,447 websites
8,533 websites
2,292 websites
2,822 websites
151 websites
119 websites
106 websites
521 websites
187 websites
156 websites
Visual Distribution
10,447 websites
8,533 websites
2,292 websites
2,822 websites
151 websites
119 websites
106 websites
521 websites
187 websites
156 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 10447 | 39.75% |
| WooCommerce | 8533 | 32.47% |
| Custom | 2292 | 8.72% |
| Wix eCommerce | 2822 | 10.74% |
| OpenCart | 151 | 0.57% |
| Odoo | 119 | 0.45% |
| CS Cart | 106 | 0.40% |
| Squarespace Commerce | 521 | 1.98% |
| GoDaddy Online Store | 187 | 0.71% |
| Magento | 156 | 0.59% |
Categories Distribution
Clothing & Accessories stores with 17.2% of all stores (2,518 stores) , followed by Health & Beauty (16.4%) and Food & Beverages (13.5%) .
Base: 14,603 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,518 stores
2,395 stores
1,977 stores
817 stores
811 stores
777 stores
707 stores
574 stores
558 stores
465 stores
Visual Distribution
2,518 stores
2,395 stores
1,977 stores
817 stores
811 stores
777 stores
707 stores
574 stores
558 stores
465 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2518 | 17.24% |
| Health & Beauty | 2395 | 16.40% |
| Food & Beverages | 1977 | 13.54% |
| Gifts & Special Occasions | 817 | 5.59% |
| Toys & Games | 811 | 5.55% |
| Sporting Goods & Outdoor Gear | 777 | 5.32% |
| Electronics & Technology | 707 | 4.84% |
| Home & Garden | 574 | 3.93% |
| Jewelry & Watches | 558 | 3.82% |
| Arts & Entertainment | 465 | 3.18% |
Payment Providers Distribution
PayPal accounts for 32.7% of displayed detection occurrences (4,955 occurrences) , followed by GCash (20.3%) and VISA (11.7%) .
Base: 15,146 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
4,955 occurrences
3,079 occurrences
1,765 occurrences
1,743 occurrences
921 occurrences
849 occurrences
543 occurrences
501 occurrences
447 occurrences
343 occurrences
Visual Distribution
4,955 occurrences
3,079 occurrences
1,765 occurrences
1,743 occurrences
921 occurrences
849 occurrences
543 occurrences
501 occurrences
447 occurrences
343 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4955 | 32.71% |
| GCash | 3079 | 20.33% |
| VISA | 1765 | 11.65% |
| MasterCard | 1743 | 11.51% |
| American Express | 921 | 6.08% |
| PayMongo | 849 | 5.61% |
| Discover | 543 | 3.59% |
| Maya | 501 | 3.31% |
| Stripe | 447 | 2.95% |
| GrabPay | 343 | 2.26% |
Shipping Carriers Distribution
Lalamove accounts for 32.4% of displayed detection occurrences (1,403 occurrences) , followed by J&T Express (18.9%) and DHL (13.9%) .
Base: 4,327 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
1,403 occurrences
817 occurrences
602 occurrences
369 occurrences
226 occurrences
224 occurrences
223 occurrences
185 occurrences
155 occurrences
123 occurrences
Visual Distribution
1,403 occurrences
817 occurrences
602 occurrences
369 occurrences
226 occurrences
224 occurrences
223 occurrences
185 occurrences
155 occurrences
123 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Lalamove | 1403 | 32.42% |
| J&T Express | 817 | 18.88% |
| DHL | 602 | 13.91% |
| FedEx | 369 | 8.53% |
| Ninja Van | 226 | 5.22% |
| UPS | 224 | 5.18% |
| LBC Express | 223 | 5.15% |
| Grab Express | 185 | 4.28% |
| USPS | 155 | 3.58% |
| Speedy | 123 | 2.84% |
Store Launch Timeline
Over the past 12 months, 3,619 new stores were launched in Philippines , with the highest activity in 2026-09 (474 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
474 stores launched
467 stores launched
421 stores launched
360 stores launched
294 stores launched
292 stores launched
287 stores launched
247 stores launched
290 stores launched
184 stores launched
251 stores launched
52 stores launched
Monthly Trend
13.1% of last 12 months
12.9% of last 12 months
11.6% of last 12 months
9.9% of last 12 months
8.1% of last 12 months
8.1% of last 12 months
7.9% of last 12 months
6.8% of last 12 months
8.0% of last 12 months
5.1% of last 12 months
6.9% of last 12 months
1.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 474 | 13.10% |
| 2026-08 | 467 | 12.90% |
| 2026-07 | 421 | 11.63% |
| 2026-06 | 360 | 9.95% |
| 2026-05 | 294 | 8.12% |
| 2026-04 | 292 | 8.07% |
| 2026-03 | 287 | 7.93% |
| 2026-02 | 247 | 6.83% |
| 2026-01 | 290 | 8.01% |
| 2025-12 | 184 | 5.08% |
| 2025-11 | 251 | 6.94% |
| 2025-10 | 52 | 1.44% |
Active Stores by Launch Year
Currently, 14,070 active stores in Philippines are tracked in our database , with the most stores launched in 2026 (3,249 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,249 active stores
2,242 active stores
1,307 active stores
944 active stores
757 active stores
941 active stores
1,174 active stores
597 active stores
590 active stores
434 active stores
221 active stores
214 active stores
194 active stores
256 active stores
131 active stores
Distribution by Launch Year
23.1% of tracked active stores
15.9% of tracked active stores
9.3% of tracked active stores
6.7% of tracked active stores
5.4% of tracked active stores
6.7% of tracked active stores
8.3% of tracked active stores
4.2% of tracked active stores
4.2% of tracked active stores
3.1% of tracked active stores
1.6% of tracked active stores
1.5% of tracked active stores
1.4% of tracked active stores
1.8% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3249 | 23.09% |
| 2025 | 2242 | 15.93% |
| 2024 | 1307 | 9.29% |
| 2023 | 944 | 6.71% |
| 2022 | 757 | 5.38% |
| 2021 | 941 | 6.69% |
| 2020 | 1174 | 8.34% |
| 2019 | 597 | 4.24% |
| 2018 | 590 | 4.19% |
| 2017 | 434 | 3.08% |
| 2016 | 221 | 1.57% |
| 2015 | 214 | 1.52% |
| 2014 | 194 | 1.38% |
| 2013 | 256 | 1.82% |
| 2012 | 131 | 0.93% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Custom - Clothing & Accessories
WooCommerce - Health & Beauty
Shopify - Food & Beverages
Custom - Food & Beverages
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.6k | 100.00% |
| Emails | 11k | 75.34% |
| Phones | 6k | 41.41% |
| Ecommerce platform | 14.6k | 99.99% |
| Couriers | 3k | 20.41% |
| Payment Providers | 7.8k | 53.20% |
| Categories | 13.4k | 92.06% |
| Social Media | 9.9k | 68.12% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Philippines e-commerce landscape:
Analyze 14.6k verified e-commerce stores in Philippines - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Philippines e-commerce intelligence?
-
We track 14.6k verified Philippines e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 35.3% of displayed detection occurrences (8,936 occurrences) , followed by Instagram (30.9%) and TikTok (13.0%) .
Base: 25,349 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,936 occurrences
7,836 occurrences
3,288 occurrences
2,055 occurrences
1,458 occurrences
711 occurrences
486 occurrences
397 occurrences
141 occurrences
41 occurrences
Visual Distribution
8,936 occurrences
7,836 occurrences
3,288 occurrences
2,055 occurrences
1,458 occurrences
711 occurrences
486 occurrences
397 occurrences
141 occurrences
41 occurrences