Philippines E-commerce Database

Explore 15.6k e-commerce stores in the Philippines. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 69.8% of stores with physical delivery (10,760 stores) , followed by WooCommerce (18.5%) and Custom (5.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 69.8%

10,760 stores

2,853 stores

775 stores

678 stores

76 stores

73 stores

65 stores

65 stores

44 stores

28 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Philippines
Platform Stores with Physical Delivery Percentage
Shopify 10760 69.79%
WooCommerce 2853 18.51%
Custom 775 5.03%
Wix eCommerce 678 4.40%
OpenCart 76 0.49%
GoDaddy Online Store 73 0.47%
PrestaShop 65 0.42%
Magento 65 0.42%
Squarespace Commerce 44 0.29%
CS Cart 28 0.18%

All Stores Distribution

Shopify holds 50.5% share of all Philippines e-commerce stores (11,430) , with WooCommerce at 31.9% and Custom at 3.4% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 50.5%

11,430 stores

7,220 stores

775 stores

2,535 stores

102 stores

164 stores

72 stores

74 stores

248 stores

32 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Philippines
Platform Total Stores Percentage
Shopify 11430 50.46%
WooCommerce 7220 31.87%
Custom 775 3.42%
Wix eCommerce 2535 11.19%
OpenCart 102 0.45%
GoDaddy Online Store 164 0.72%
PrestaShop 72 0.32%
Magento 74 0.33%
Squarespace Commerce 248 1.09%
CS Cart 32 0.14%

Categories Distribution

Clothing & Accessories leads with 22.7% of all stores (2,587 stores) , followed by Health & Beauty (18.6%) and Food & Beverages (15.1%) .

Top 10 Categories

Clothing & Accessories 22.7%

2,587 stores

Health & Beauty 18.6%

2,123 stores

Food & Beverages 15.1%

1,717 stores

Electronics & Technology 9.1%

1,038 stores

Jewelry & Watches 6.3%

720 stores

Gifts & Special Occasions 3.9%

449 stores

Furniture & Home Decor 3.8%

432 stores

Home & Garden 3.6%

411 stores

Sporting Goods & Outdoor Gear 3.3%

373 stores

Vehicles & Parts 3.2%

370 stores

Visual Distribution

Distribution of top 10 Philippines store categories (January 2026)
Distribution of categories in Philippines e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2587 22.72%
Health & Beauty 2123 18.64%
Food & Beverages 1717 15.08%
Electronics & Technology 1038 9.11%
Jewelry & Watches 720 6.32%
Gifts & Special Occasions 449 3.94%
Furniture & Home Decor 432 3.79%
Home & Garden 411 3.61%
Sporting Goods & Outdoor Gear 373 3.28%
Vehicles & Parts 370 3.25%
Arts & Entertainment 323 2.84%
Pets & Pet Supplies 284 2.49%
Baby & Toddler 206 1.81%
Business & Industrial 183 1.61%
Toys & Games 172 1.51%

Payment Providers Distribution

PayPal leads with 35.1% among AI-verified physical stores (1,090 stores) , followed by American Express (13.3%) and MasterCard (12.2%) .

Base: 2,012 AI-verified physical stores with detectable payment providers (12.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 35.1%

1,090 stores

413 stores

378 stores

201 stores

165 stores

VISA 4.9%

152 stores

JCB 4.7%

146 stores

123 stores

Bolt 3.4%

106 stores

75 stores

Visual Distribution

Distribution of top 10 Philippines payment providers (January 2026)
Distribution of payment providers in Philippines e-commerce stores
Payment Provider Store Count Market Share
PayPal 1090 35.13%
American Express 413 13.31%
MasterCard 378 12.18%
Stripe Connect 201 6.48%
GrabPay 165 5.32%
VISA 152 4.90%
JCB 146 4.71%
BillEase 123 3.96%
Bolt 106 3.42%
Paddle 75 2.42%
Google Pay 63 2.03%
BitCoin 62 2.00%
Apple Pay 48 1.55%
Klarna 42 1.35%
DragonPay 39 1.26%

Shipping Carriers Distribution

Lalamove leads with 30.0% among AI-verified physical stores (759 stores) , followed by DHL (16.8%) and UPS (12.0%) .

Base: 1,757 AI-verified physical stores with detectable shipping carriers (11.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

759 stores

DHL 16.8%

425 stores

UPS 12.0%

304 stores

FedEx 8.6%

218 stores

USPS 5.9%

148 stores

139 stores

132 stores

117 stores

80 stores

72 stores

Visual Distribution

Distribution of top 10 Philippines shipping carriers (January 2026)
Distribution of shipping carriers in Philippines e-commerce stores
Shipping Carrier Store Count Market Share
Lalamove 759 30.05%
DHL 425 16.83%
UPS 304 12.03%
FedEx 218 8.63%
USPS 148 5.86%
Speedy 139 5.50%
LBC Express 132 5.23%
Grab Express 117 4.63%
Ninja Van 80 3.17%
Hermes 72 2.85%
TNT 52 2.06%
Xend 24 0.95%
Yamato Japan 20 0.79%
Royal Mail 19 0.75%
DPD 17 0.67%

Store Launch Timeline

Over the past 12 months, 4,302 new stores were launched in Philippines , with the highest activity in 2025-12 (197 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 4.6%

197 stores launched

2025-11 8.3%

357 stores launched

2025-10 10.3%

441 stores launched

2025-09 10.2%

440 stores launched

2025-08 10.2%

438 stores launched

2025-07 10.9%

467 stores launched

2025-06 9.6%

414 stores launched

2025-05 9.6%

414 stores launched

2025-04 8.2%

353 stores launched

2025-03 9.1%

391 stores launched

2025-02 6.6%

282 stores launched

2025-01 2.5%

108 stores launched

Monthly Trend

Monthly store launches in Philippines (January 2026)
Monthly store launches in Philippines over the past 12 months
Month Stores Launched Percentage
2025-12 197 4.58%
2025-11 357 8.30%
2025-10 441 10.25%
2025-09 440 10.23%
2025-08 438 10.18%
2025-07 467 10.86%
2025-06 414 9.62%
2025-05 414 9.62%
2025-04 353 8.21%
2025-03 391 9.09%
2025-02 282 6.56%
2025-01 108 2.51%

Active Stores by Launch Year

Currently, 14,944 active stores in Philippines are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

4 active stores

2025 29.6%

4,425 active stores

2024 12.5%

1,873 active stores

2023 7.8%

1,170 active stores

2022 6.6%

989 active stores

2021 7.8%

1,170 active stores

2020 9.6%

1,432 active stores

2019 4.7%

698 active stores

2018 4.6%

683 active stores

2017 3.4%

510 active stores

2016 1.8%

267 active stores

2015 1.5%

230 active stores

2014 1.4%

207 active stores

2013 1.8%

271 active stores

2012 1.0%

144 active stores

Distribution by Launch Year

Active stores in Philippines by original launch year (January 2026)
Active stores in Philippines by launch year
Launch Year Active Stores Percentage
2026 4 0.03%
2025 4425 29.61%
2024 1873 12.53%
2023 1170 7.83%
2022 989 6.62%
2021 1170 7.83%
2020 1432 9.58%
2019 698 4.67%
2018 683 4.57%
2017 510 3.41%
2016 267 1.79%
2015 230 1.54%
2014 207 1.39%
2013 271 1.81%
2012 144 0.96%
2011 151 1.01%
2010 91 0.61%
2009 95 0.64%
2008 85 0.57%
2007 99 0.66%
2006 47 0.31%
2005 37 0.25%
2004 55 0.37%
2003 48 0.32%
2002 51 0.34%
2001 41 0.27%
2000 37 0.25%
1999 18 0.12%
1998 6 0.04%
1997 6 0.04%
1996 4 0.03%

Social Media Usage

Facebook leads with 34.7% among stores with at least one detectable social profile (9,649 stores) , followed by Instagram (31.3%) and TikTok (12.4%) .

Base: 10,823 stores with any detectable social profile (69.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.7%

9,649 stores

Instagram 31.3%

8,714 stores

TikTok 12.4%

3,460 stores

YouTube 8.2%

2,276 stores

Twitter 6.0%

1,677 stores

Pinterest 3.1%

860 stores

LinkedIn 2.0%

546 stores

X 1.5%

410 stores

WhatsApp 0.6%

167 stores

Vimeo 0.2%

50 stores

Visual Distribution

Distribution of social media platforms in Philippines (January 2026)
Distribution of social media platforms in Philippines e-commerce stores
Social Platform Store Count Market Share
Facebook 9649 34.70%
Instagram 8714 31.34%
TikTok 3460 12.44%
YouTube 2276 8.18%
Twitter 1677 6.03%
Pinterest 860 3.09%
LinkedIn 546 1.96%
X 410 1.47%
WhatsApp 167 0.60%
Vimeo 50 0.18%

Dataset Coverage

Field Rows count Coverage
Website 15.6k 100.00%
Emails 8.2k 52.52%
Phones 2.9k 18.71%
Ecommerce platform 15.6k 100.00%
Couriers 1.8k 11.28%
Payment Providers 2.0k 12.92%
Categories 11.9k 76.66%
Social Media 10.8k 69.48%

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Frequently Asked Questions

What data is included in the Philippines E-commerce Database?

Our database covers over 15.6k Philippines physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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