Philippines E-commerce Database

Explore 15.4k e-commerce stores in the Philippines. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 56.9% of stores with physical delivery (8,701 stores) , followed by Custom (18.0%) and WooCommerce (18.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 56.9%

8,701 stores

Custom 18.0%

2,759 stores

2,756 stores

712 stores

121 stores

65 stores

59 stores

51 stores

44 stores

29 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Philippines
Platform Stores with Physical Delivery Percentage
Shopify 8701 56.88%
Custom 2759 18.04%
WooCommerce 2756 18.02%
Wix eCommerce 712 4.65%
GoDaddy Online Store 121 0.79%
OpenCart 65 0.42%
PrestaShop 59 0.39%
Magento 51 0.33%
Squarespace Commerce 44 0.29%
CS Cart 29 0.19%

All Stores Distribution

Shopify holds 46.2% share of all Philippines e-commerce stores (10,946) , with Custom at 11.6% and WooCommerce at 28.7% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 46.2%

10,946 stores

Custom 11.6%

2,759 stores

6,801 stores

2,541 stores

125 stores

105 stores

70 stores

70 stores

237 stores

35 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Philippines
Platform Total Stores Percentage
Shopify 10946 46.21%
Custom 2759 11.65%
WooCommerce 6801 28.71%
Wix eCommerce 2541 10.73%
GoDaddy Online Store 125 0.53%
OpenCart 105 0.44%
PrestaShop 70 0.30%
Magento 70 0.30%
Squarespace Commerce 237 1.00%
CS Cart 35 0.15%

Categories Distribution

Clothing & Accessories leads with 21.7% of all stores (2,516 stores) , followed by Health & Beauty (18.7%) and Food & Beverages (14.5%) .

Top 10 Categories

Clothing & Accessories 21.7%

2,516 stores

Health & Beauty 18.7%

2,175 stores

Food & Beverages 14.5%

1,682 stores

Electronics & Technology 9.6%

1,120 stores

Jewelry & Watches 5.5%

643 stores

Furniture & Home Decor 4.3%

494 stores

Home & Garden 4.0%

461 stores

Gifts & Special Occasions 3.8%

445 stores

Sporting Goods & Outdoor Gear 3.2%

376 stores

Arts & Entertainment 3.0%

348 stores

Visual Distribution

Distribution of top 10 Philippines store categories (November 2025)
Distribution of categories in Philippines e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2516 21.66%
Health & Beauty 2175 18.72%
Food & Beverages 1682 14.48%
Electronics & Technology 1120 9.64%
Jewelry & Watches 643 5.53%
Furniture & Home Decor 494 4.25%
Home & Garden 461 3.97%
Gifts & Special Occasions 445 3.83%
Sporting Goods & Outdoor Gear 376 3.24%
Arts & Entertainment 348 3.00%
Vehicles & Parts 332 2.86%
Business & Industrial 292 2.51%
Pets & Pet Supplies 283 2.44%
Tools & Hardware 243 2.09%
Baby & Toddler 207 1.78%

Payment Providers Distribution

PayPal leads with 34.6% among AI-verified physical stores (1,025 stores) , followed by American Express (12.7%) and MasterCard (11.6%) .

Base: 1,937 AI-verified physical stores with detectable payment providers (12.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 34.6%

1,025 stores

378 stores

345 stores

210 stores

163 stores

VISA 5.2%

154 stores

JCB 4.4%

130 stores

127 stores

Bolt 4.2%

125 stores

72 stores

Visual Distribution

Distribution of top 10 Philippines payment providers (November 2025)
Distribution of payment providers in Philippines e-commerce stores
Payment Provider Store Count Market Share
PayPal 1025 34.57%
American Express 378 12.75%
MasterCard 345 11.64%
Stripe Connect 210 7.08%
GrabPay 163 5.50%
VISA 154 5.19%
JCB 130 4.38%
BillEase 127 4.28%
Bolt 125 4.22%
Paddle 72 2.43%
BitCoin 63 2.12%
Google Pay 54 1.82%
Apple Pay 47 1.59%
ShopeePay 37 1.25%
Klarna 35 1.18%

Shipping Carriers Distribution

Lalamove leads with 28.8% among AI-verified physical stores (717 stores) , followed by DHL (17.0%) and UPS (12.8%) .

Base: 1,762 AI-verified physical stores with detectable shipping carriers (11.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

717 stores

DHL 17.0%

424 stores

UPS 12.8%

320 stores

FedEx 9.0%

223 stores

140 stores

130 stores

USPS 4.8%

119 stores

110 stores

72 stores

TNT 2.8%

70 stores

Visual Distribution

Distribution of top 10 Philippines shipping carriers (November 2025)
Distribution of shipping carriers in Philippines e-commerce stores
Shipping Carrier Store Count Market Share
Lalamove 717 28.78%
DHL 424 17.02%
UPS 320 12.85%
FedEx 223 8.95%
Speedy 140 5.62%
LBC Express 130 5.22%
USPS 119 4.78%
Grab Express 110 4.42%
Hermes 72 2.89%
TNT 70 2.81%
Ninja Van 68 2.73%
GLS 36 1.45%
Xend 24 0.96%
Yamato Japan 21 0.84%
DPD 17 0.68%

Store Launch Timeline

Over the past 12 months, 3,967 new stores were launched in Philippines , with the highest activity in 2025-10 (444 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.2%

444 stores launched

2025-09 10.9%

432 stores launched

2025-08 11.9%

473 stores launched

2025-07 11.0%

436 stores launched

2025-06 10.1%

399 stores launched

2025-05 9.1%

360 stores launched

2025-04 7.9%

314 stores launched

2025-03 8.0%

317 stores launched

2025-02 6.0%

238 stores launched

2025-01 6.1%

243 stores launched

2024-12 5.3%

210 stores launched

2024-11 2.5%

101 stores launched

Monthly Trend

Monthly store launches in Philippines (November 2025)
Monthly store launches in Philippines over the past 12 months
Month Stores Launched Percentage
2025-10 444 11.19%
2025-09 432 10.89%
2025-08 473 11.92%
2025-07 436 10.99%
2025-06 399 10.06%
2025-05 360 9.07%
2025-04 314 7.92%
2025-03 317 7.99%
2025-02 238 6.00%
2025-01 243 6.13%
2024-12 210 5.29%
2024-11 101 2.55%

Active Stores by Launch Year

Currently, 14,865 active stores in Philippines are tracked in our database , with the most stores launched in 2025 (3,667 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 24.7%

3,667 active stores

2024 13.4%

1,991 active stores

2023 8.4%

1,256 active stores

2022 7.1%

1,048 active stores

2021 8.1%

1,199 active stores

2020 9.6%

1,425 active stores

2019 5.1%

764 active stores

2018 4.6%

682 active stores

2017 3.8%

561 active stores

2016 1.9%

288 active stores

2015 1.6%

243 active stores

2014 1.6%

238 active stores

2013 2.2%

327 active stores

2012 1.1%

167 active stores

2011 1.2%

174 active stores

Distribution by Launch Year

Active stores in Philippines by original launch year (November 2025)
Active stores in Philippines by launch year
Launch Year Active Stores Percentage
2025 3667 24.67%
2024 1991 13.39%
2023 1256 8.45%
2022 1048 7.05%
2021 1199 8.07%
2020 1425 9.59%
2019 764 5.14%
2018 682 4.59%
2017 561 3.77%
2016 288 1.94%
2015 243 1.63%
2014 238 1.60%
2013 327 2.20%
2012 167 1.12%
2011 174 1.17%
2010 118 0.79%
2009 97 0.65%
2008 110 0.74%
2007 112 0.75%
2006 58 0.39%
2005 42 0.28%
2004 66 0.44%
2003 54 0.36%
2002 59 0.40%
2001 43 0.29%
2000 37 0.25%
1999 21 0.14%
1998 10 0.07%
1997 4 0.03%
1996 4 0.03%

Social Media Usage

Facebook leads with 34.4% among stores with at least one detectable social profile (9,509 stores) , followed by Instagram (29.9%) and TikTok (11.2%) .

Base: 10,668 stores with any detectable social profile (69.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.4%

9,509 stores

Instagram 29.9%

8,269 stores

TikTok 11.2%

3,092 stores

YouTube 8.6%

2,381 stores

Twitter 6.2%

1,716 stores

Pinterest 3.2%

891 stores

LinkedIn 2.6%

726 stores

X 2.4%

672 stores

WhatsApp 1.1%

291 stores

Reddit 0.2%

68 stores

Visual Distribution

Distribution of social media platforms in Philippines (November 2025)
Distribution of social media platforms in Philippines e-commerce stores
Social Platform Store Count Market Share
Facebook 9509 34.43%
Instagram 8269 29.94%
TikTok 3092 11.20%
YouTube 2381 8.62%
Twitter 1716 6.21%
Pinterest 891 3.23%
LinkedIn 726 2.63%
X 672 2.43%
WhatsApp 291 1.05%
Reddit 68 0.25%

Dataset Coverage

Field Rows count Coverage
Website 15.4k 100.00%
Emails 8.5k 54.80%
Phones 3.2k 20.54%
Ecommerce platform 15.4k 100.00%
Couriers 1.8k 11.41%
Payment Providers 1.9k 12.55%
Categories 12.2k 78.91%
Social Media 10.7k 69.11%

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Frequently Asked Questions

What data is included in the Philippines E-commerce Database?

Our database covers over 15.4k Philippines physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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