Philippines E-commerce Market
Explore 14.3k verified e-commerce stores in the Philippines. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 23.7k with e-commerce signals. 14.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 58.5% of stores with physical delivery (8,116 stores) , followed by WooCommerce (24.7%) and Custom (9.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,116 stores
3,435 stores
1,347 stores
569 stores
90 stores
86 stores
63 stores
62 stores
60 stores
56 stores
Visual Distribution
8,116 stores
3,435 stores
1,347 stores
569 stores
90 stores
86 stores
63 stores
62 stores
60 stores
56 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 8116 | 58.46% |
| WooCommerce | 3435 | 24.74% |
| Custom | 1347 | 9.70% |
| Wix eCommerce | 569 | 4.10% |
| GoDaddy Online Store | 90 | 0.65% |
| OpenCart | 86 | 0.62% |
| Stock Manager Advance (SMA) with Shop Module | 63 | 0.45% |
| Magento | 62 | 0.45% |
| Squarespace Commerce | 60 | 0.43% |
| PrestaShop | 56 | 0.40% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 40.6% share of all Philippines e-commerce stores (9,275) , with WooCommerce at 38.0% and Custom at 5.9% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
9,275 stores
8,674 stores
1,347 stores
2,452 stores
197 stores
110 stores
202 stores
85 stores
424 stores
65 stores
Visual Distribution
9,275 stores
8,674 stores
1,347 stores
2,452 stores
197 stores
110 stores
202 stores
85 stores
424 stores
65 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 9275 | 40.62% |
| WooCommerce | 8674 | 37.99% |
| Custom | 1347 | 5.90% |
| Wix eCommerce | 2452 | 10.74% |
| GoDaddy Online Store | 197 | 0.86% |
| OpenCart | 110 | 0.48% |
| Stock Manager Advance (SMA) with Shop Module | 202 | 0.88% |
| Magento | 85 | 0.37% |
| Squarespace Commerce | 424 | 1.86% |
| PrestaShop | 65 | 0.28% |
Categories Distribution
Clothing & Accessories stores with 20.4% of all stores (2,565 stores) , followed by Health & Beauty (19.3%) and Food & Beverages (15.1%) .
Base: 12,600 AI-verified stores with physical delivery and detected product categories (88.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,565 stores
2,430 stores
1,906 stores
754 stores
736 stores
707 stores
664 stores
573 stores
523 stores
360 stores
Visual Distribution
2,565 stores
2,430 stores
1,906 stores
754 stores
736 stores
707 stores
664 stores
573 stores
523 stores
360 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2565 | 20.36% |
| Health & Beauty | 2430 | 19.29% |
| Food & Beverages | 1906 | 15.13% |
| Sporting Goods & Outdoor Gear | 754 | 5.98% |
| Toys & Games | 736 | 5.84% |
| Electronics & Technology | 707 | 5.61% |
| Gifts & Special Occasions | 664 | 5.27% |
| Home & Garden | 573 | 4.55% |
| Jewelry & Watches | 523 | 4.15% |
| Furniture & Home Decor | 360 | 2.86% |
Payment Providers Distribution
PayPal stores with 32.9% among AI-verified physical stores (634 stores) , followed by MasterCard (12.2%) and American Express (12.1%) .
Base: 1,171 AI-verified physical stores with detectable payment providers (8.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
634 stores
235 stores
233 stores
173 stores
90 stores
89 stores
80 stores
76 stores
69 stores
49 stores
Visual Distribution
634 stores
235 stores
233 stores
173 stores
90 stores
89 stores
80 stores
76 stores
69 stores
49 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 634 | 32.90% |
| MasterCard | 235 | 12.20% |
| American Express | 233 | 12.09% |
| Stripe Connect | 173 | 8.98% |
| GrabPay | 90 | 4.67% |
| VISA | 89 | 4.62% |
| Bolt | 80 | 4.15% |
| BillEase | 76 | 3.94% |
| JCB | 69 | 3.58% |
| Apple Pay | 49 | 2.54% |
Shipping Carriers Distribution
Lalamove stores with 26.5% among AI-verified physical stores (412 stores) , followed by UPS (16.5%) and DHL (16.0%) .
Base: 1,125 AI-verified physical stores with detectable shipping carriers (7.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
412 stores
257 stores
249 stores
144 stores
89 stores
85 stores
80 stores
62 stores
55 stores
37 stores
Visual Distribution
412 stores
257 stores
249 stores
144 stores
89 stores
85 stores
80 stores
62 stores
55 stores
37 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Lalamove | 412 | 26.53% |
| UPS | 257 | 16.55% |
| DHL | 249 | 16.03% |
| FedEx | 144 | 9.27% |
| Speedy | 89 | 5.73% |
| USPS | 85 | 5.47% |
| LBC Express | 80 | 5.15% |
| Grab Express | 62 | 3.99% |
| Hermes | 55 | 3.54% |
| TNT | 37 | 2.38% |
Store Launch Timeline
Over the past 12 months, 3,498 new stores were launched in Philippines , with the highest activity in 2026-04 (242 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
242 stores launched
283 stores launched
263 stores launched
360 stores launched
270 stores launched
317 stores launched
360 stores launched
313 stores launched
325 stores launched
329 stores launched
268 stores launched
168 stores launched
Monthly Trend
6.9% of last 12 months
8.1% of last 12 months
7.5% of last 12 months
10.3% of last 12 months
7.7% of last 12 months
9.1% of last 12 months
10.3% of last 12 months
8.9% of last 12 months
9.3% of last 12 months
9.4% of last 12 months
7.7% of last 12 months
4.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 242 | 6.92% |
| 2026-03 | 283 | 8.09% |
| 2026-02 | 263 | 7.52% |
| 2026-01 | 360 | 10.29% |
| 2025-12 | 270 | 7.72% |
| 2025-11 | 317 | 9.06% |
| 2025-10 | 360 | 10.29% |
| 2025-09 | 313 | 8.95% |
| 2025-08 | 325 | 9.29% |
| 2025-07 | 329 | 9.41% |
| 2025-06 | 268 | 7.66% |
| 2025-05 | 168 | 4.80% |
Active Stores by Launch Year
Currently, 13,762 active stores in Philippines are tracked in our database , with the most stores launched in 2026 (1,184 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,184 active stores
3,178 active stores
1,662 active stores
1,053 active stores
839 active stores
1,034 active stores
1,265 active stores
620 active stores
618 active stores
466 active stores
222 active stores
228 active stores
193 active stores
252 active stores
129 active stores
Distribution by Launch Year
8.6% of tracked active stores
23.1% of tracked active stores
12.1% of tracked active stores
7.7% of tracked active stores
6.1% of tracked active stores
7.5% of tracked active stores
9.2% of tracked active stores
4.5% of tracked active stores
4.5% of tracked active stores
3.4% of tracked active stores
1.6% of tracked active stores
1.7% of tracked active stores
1.4% of tracked active stores
1.8% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1184 | 8.60% |
| 2025 | 3178 | 23.09% |
| 2024 | 1662 | 12.08% |
| 2023 | 1053 | 7.65% |
| 2022 | 839 | 6.10% |
| 2021 | 1034 | 7.51% |
| 2020 | 1265 | 9.19% |
| 2019 | 620 | 4.51% |
| 2018 | 618 | 4.49% |
| 2017 | 466 | 3.39% |
| 2016 | 222 | 1.61% |
| 2015 | 228 | 1.66% |
| 2014 | 193 | 1.40% |
| 2013 | 252 | 1.83% |
| 2012 | 129 | 0.94% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Shopify - Food & Beverages
Custom
Shopify - Home & Garden
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.3k | 100.00% |
| Emails | 5.4k | 37.57% |
| Phones | 4.9k | 34.16% |
| Ecommerce platform | 14.3k | 99.99% |
| Couriers | 1.1k | 7.88% |
| Payment Providers | 1.2k | 8.20% |
| Categories | 13.0k | 91.00% |
| Social Media | 9.9k | 69.22% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Philippines e-commerce landscape:
Analyze 14.3k verified e-commerce stores in Philippines - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Philippines e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Philippines e-commerce intelligence?
-
We track 14.3k verified Philippines e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 34.8% among stores with at least one detectable social profile (8,939 stores) , followed by Instagram (30.7%) and TikTok (12.2%) .
Base: 9,886 stores with any detectable social profile (69.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,939 stores
7,897 stores
3,122 stores
2,137 stores
1,602 stores
816 stores
533 stores
411 stores
159 stores
74 stores
Visual Distribution
8,939 stores
7,897 stores
3,122 stores
2,137 stores
1,602 stores
816 stores
533 stores
411 stores
159 stores
74 stores