Philippines E-commerce Market
Explore 12.9k verified e-commerce stores in the Philippines. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 21.3k with e-commerce signals. 12.9k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 57.8% of stores with physical delivery (7,258 stores) , followed by WooCommerce (24.6%) and Custom (10.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,258 stores
3,092 stores
1,323 stores
543 stores
77 stores
75 stores
56 stores
56 stores
47 stores
30 stores
Visual Distribution
7,258 stores
3,092 stores
1,323 stores
543 stores
77 stores
75 stores
56 stores
56 stores
47 stores
30 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 7258 | 57.80% |
| WooCommerce | 3092 | 24.62% |
| Custom | 1323 | 10.54% |
| Wix eCommerce | 543 | 4.32% |
| GoDaddy Online Store | 77 | 0.61% |
| OpenCart | 75 | 0.60% |
| Magento | 56 | 0.45% |
| Squarespace Commerce | 56 | 0.45% |
| PrestaShop | 47 | 0.37% |
| CS-Cart, CS Cart | 30 | 0.24% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 39.8% share of all Philippines e-commerce stores (8,267) , with WooCommerce at 38.3% and Custom at 6.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
8,267 stores
7,959 stores
1,323 stores
2,370 stores
183 stores
97 stores
81 stores
413 stores
56 stores
33 stores
Visual Distribution
8,267 stores
7,959 stores
1,323 stores
2,370 stores
183 stores
97 stores
81 stores
413 stores
56 stores
33 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 8267 | 39.78% |
| WooCommerce | 7959 | 38.30% |
| Custom | 1323 | 6.37% |
| Wix eCommerce | 2370 | 11.40% |
| GoDaddy Online Store | 183 | 0.88% |
| OpenCart | 97 | 0.47% |
| Magento | 81 | 0.39% |
| Squarespace Commerce | 413 | 1.99% |
| PrestaShop | 56 | 0.27% |
| CS-Cart, CS Cart | 33 | 0.16% |
Categories Distribution
Clothing & Accessories stores with 20.5% of all stores (2,324 stores) , followed by Health & Beauty (19.1%) and Food & Beverages (15.3%) .
Base: 11,355 AI-verified stores with physical delivery and detected product categories (88.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,324 stores
2,173 stores
1,738 stores
679 stores
651 stores
650 stores
598 stores
514 stores
479 stores
326 stores
Visual Distribution
2,324 stores
2,173 stores
1,738 stores
679 stores
651 stores
650 stores
598 stores
514 stores
479 stores
326 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2324 | 20.47% |
| Health & Beauty | 2173 | 19.14% |
| Food & Beverages | 1738 | 15.31% |
| Sporting Goods & Outdoor Gear | 679 | 5.98% |
| Toys & Games | 651 | 5.73% |
| Electronics & Technology | 650 | 5.72% |
| Gifts & Special Occasions | 598 | 5.27% |
| Home & Garden | 514 | 4.53% |
| Jewelry & Watches | 479 | 4.22% |
| Business & Industrial | 326 | 2.87% |
Payment Providers Distribution
PayPal stores with 33.6% among AI-verified physical stores (574 stores) , followed by MasterCard (11.8%) and American Express (10.4%) .
Base: 1,041 AI-verified physical stores with detectable payment providers (8.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
574 stores
201 stores
178 stores
157 stores
85 stores
84 stores
74 stores
70 stores
66 stores
52 stores
Visual Distribution
574 stores
201 stores
178 stores
157 stores
85 stores
84 stores
74 stores
70 stores
66 stores
52 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 574 | 33.57% |
| MasterCard | 201 | 11.75% |
| American Express | 178 | 10.41% |
| Stripe Connect | 157 | 9.18% |
| VISA | 85 | 4.97% |
| GrabPay | 84 | 4.91% |
| BillEase | 74 | 4.33% |
| Bolt | 70 | 4.09% |
| JCB | 66 | 3.86% |
| Apple Pay | 52 | 3.04% |
Shipping Carriers Distribution
Lalamove stores with 24.7% among AI-verified physical stores (340 stores) , followed by DHL (17.0%) and UPS (16.9%) .
Base: 971 AI-verified physical stores with detectable shipping carriers (7.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
340 stores
234 stores
233 stores
131 stores
93 stores
69 stores
63 stores
55 stores
53 stores
30 stores
Visual Distribution
340 stores
234 stores
233 stores
131 stores
93 stores
69 stores
63 stores
55 stores
53 stores
30 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Lalamove | 340 | 24.67% |
| DHL | 234 | 16.98% |
| UPS | 233 | 16.91% |
| FedEx | 131 | 9.51% |
| Speedy | 93 | 6.75% |
| USPS | 69 | 5.01% |
| LBC Express | 63 | 4.57% |
| Hermes | 55 | 3.99% |
| Grab Express | 53 | 3.85% |
| TNT | 30 | 2.18% |
Store Launch Timeline
Over the past 12 months, 3,020 new stores were launched in Philippines , with the highest activity in 2026-05 (309 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
309 stores launched
244 stores launched
252 stores launched
222 stores launched
268 stores launched
238 stores launched
256 stores launched
291 stores launched
265 stores launched
276 stores launched
283 stores launched
116 stores launched
Monthly Trend
10.2% of last 12 months
8.1% of last 12 months
8.3% of last 12 months
7.4% of last 12 months
8.9% of last 12 months
7.9% of last 12 months
8.5% of last 12 months
9.6% of last 12 months
8.8% of last 12 months
9.1% of last 12 months
9.4% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 309 | 10.23% |
| 2026-04 | 244 | 8.08% |
| 2026-03 | 252 | 8.34% |
| 2026-02 | 222 | 7.35% |
| 2026-01 | 268 | 8.87% |
| 2025-12 | 238 | 7.88% |
| 2025-11 | 256 | 8.48% |
| 2025-10 | 291 | 9.64% |
| 2025-09 | 265 | 8.77% |
| 2025-08 | 276 | 9.14% |
| 2025-07 | 283 | 9.37% |
| 2025-06 | 116 | 3.84% |
Active Stores by Launch Year
Currently, 12,372 active stores in Philippines are tracked in our database , with the most stores launched in 2026 (1,314 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,314 active stores
2,616 active stores
1,442 active stores
913 active stores
738 active stores
911 active stores
1,143 active stores
576 active stores
568 active stores
443 active stores
206 active stores
210 active stores
177 active stores
228 active stores
123 active stores
Distribution by Launch Year
10.6% of tracked active stores
21.1% of tracked active stores
11.7% of tracked active stores
7.4% of tracked active stores
6.0% of tracked active stores
7.4% of tracked active stores
9.2% of tracked active stores
4.7% of tracked active stores
4.6% of tracked active stores
3.6% of tracked active stores
1.7% of tracked active stores
1.7% of tracked active stores
1.4% of tracked active stores
1.8% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1314 | 10.62% |
| 2025 | 2616 | 21.14% |
| 2024 | 1442 | 11.66% |
| 2023 | 913 | 7.38% |
| 2022 | 738 | 5.97% |
| 2021 | 911 | 7.36% |
| 2020 | 1143 | 9.24% |
| 2019 | 576 | 4.66% |
| 2018 | 568 | 4.59% |
| 2017 | 443 | 3.58% |
| 2016 | 206 | 1.67% |
| 2015 | 210 | 1.70% |
| 2014 | 177 | 1.43% |
| 2013 | 228 | 1.84% |
| 2012 | 123 | 0.99% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Toys & Games
Shopify - Health & Beauty
Shopify
Shopify
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.9k | 100.00% |
| Emails | 4.4k | 34.26% |
| Phones | 4.4k | 34.05% |
| Ecommerce platform | 12.8k | 99.99% |
| Couriers | 971.0 | 7.56% |
| Payment Providers | 1.0k | 8.10% |
| Categories | 11.7k | 91.14% |
| Social Media | 9.0k | 69.95% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Philippines e-commerce landscape:
Analyze 12.9k verified e-commerce stores in Philippines - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Philippines e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Philippines e-commerce intelligence?
-
We track 12.9k verified Philippines e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 34.7% among stores with at least one detectable social profile (8,130 stores) , followed by Instagram (30.7%) and TikTok (12.3%) .
Base: 8,988 stores with any detectable social profile (69.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,130 stores
7,184 stores
2,889 stores
1,959 stores
1,432 stores
723 stores
501 stores
372 stores
143 stores
71 stores
Visual Distribution
8,130 stores
7,184 stores
2,889 stores
1,959 stores
1,432 stores
723 stores
501 stores
372 stores
143 stores
71 stores