Philippines E-commerce Database

Explore 16.4k e-commerce stores in the Philippines. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 57.7% of stores with physical delivery (9,389 stores) , followed by WooCommerce (18.7%) and Custom (16.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 57.7%

9,389 stores

3,047 stores

Custom 16.3%

2,656 stores

772 stores

129 stores

67 stores

65 stores

63 stores

44 stores

28 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Philippines
Platform Stores with Physical Delivery Percentage
Shopify 9389 57.74%
WooCommerce 3047 18.74%
Custom 2656 16.33%
Wix eCommerce 772 4.75%
GoDaddy Online Store 129 0.79%
PrestaShop 67 0.41%
OpenCart 65 0.40%
Magento 63 0.39%
Squarespace Commerce 44 0.27%
CS Cart 28 0.17%

All Stores Distribution

Shopify holds 46.3% share of all Philippines e-commerce stores (11,375) , with WooCommerce at 29.7% and Custom at 10.8% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 46.3%

11,375 stores

7,298 stores

Custom 10.8%

2,656 stores

2,566 stores

169 stores

73 stores

99 stores

80 stores

239 stores

34 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Philippines
Platform Total Stores Percentage
Shopify 11375 46.26%
WooCommerce 7298 29.68%
Custom 2656 10.80%
Wix eCommerce 2566 10.44%
GoDaddy Online Store 169 0.69%
PrestaShop 73 0.30%
OpenCart 99 0.40%
Magento 80 0.33%
Squarespace Commerce 239 0.97%
CS Cart 34 0.14%

Categories Distribution

Clothing & Accessories leads with 21.5% of all stores (2,619 stores) , followed by Health & Beauty (19.1%) and Food & Beverages (14.5%) .

Top 10 Categories

Clothing & Accessories 21.5%

2,619 stores

Health & Beauty 19.1%

2,318 stores

Food & Beverages 14.5%

1,760 stores

Electronics & Technology 9.9%

1,208 stores

Jewelry & Watches 5.5%

670 stores

Furniture & Home Decor 4.0%

485 stores

Gifts & Special Occasions 3.9%

471 stores

Home & Garden 3.7%

454 stores

Sporting Goods & Outdoor Gear 3.3%

407 stores

Arts & Entertainment 2.9%

350 stores

Visual Distribution

Distribution of top 10 Philippines store categories (December 2025)
Distribution of categories in Philippines e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2619 21.55%
Health & Beauty 2318 19.07%
Food & Beverages 1760 14.48%
Electronics & Technology 1208 9.94%
Jewelry & Watches 670 5.51%
Furniture & Home Decor 485 3.99%
Gifts & Special Occasions 471 3.88%
Home & Garden 454 3.74%
Sporting Goods & Outdoor Gear 407 3.35%
Arts & Entertainment 350 2.88%
Vehicles & Parts 348 2.86%
Pets & Pet Supplies 315 2.59%
Business & Industrial 303 2.49%
Tools & Hardware 238 1.96%
Baby & Toddler 208 1.71%

Payment Providers Distribution

PayPal leads with 35.0% among AI-verified physical stores (1,079 stores) , followed by American Express (12.7%) and MasterCard (11.9%) .

Base: 2,029 AI-verified physical stores with detectable payment providers (12.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 35.0%

1,079 stores

392 stores

367 stores

216 stores

163 stores

VISA 5.0%

153 stores

JCB 4.6%

141 stores

Bolt 4.1%

125 stores

120 stores

84 stores

Visual Distribution

Distribution of top 10 Philippines payment providers (December 2025)
Distribution of payment providers in Philippines e-commerce stores
Payment Provider Store Count Market Share
PayPal 1079 34.96%
American Express 392 12.70%
MasterCard 367 11.89%
Stripe Connect 216 7.00%
GrabPay 163 5.28%
VISA 153 4.96%
JCB 141 4.57%
Bolt 125 4.05%
BillEase 120 3.89%
Paddle 84 2.72%
BitCoin 61 1.98%
Google Pay 57 1.85%
Apple Pay 49 1.59%
Klarna 40 1.30%
DragonPay 39 1.26%

Shipping Carriers Distribution

Lalamove leads with 29.6% among AI-verified physical stores (753 stores) , followed by DHL (15.8%) and UPS (12.9%) .

Base: 1,800 AI-verified physical stores with detectable shipping carriers (11.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

753 stores

DHL 15.8%

401 stores

UPS 12.9%

327 stores

FedEx 8.6%

219 stores

155 stores

133 stores

USPS 5.2%

132 stores

115 stores

76 stores

73 stores

Visual Distribution

Distribution of top 10 Philippines shipping carriers (December 2025)
Distribution of shipping carriers in Philippines e-commerce stores
Shipping Carrier Store Count Market Share
Lalamove 753 29.60%
DHL 401 15.76%
UPS 327 12.85%
FedEx 219 8.61%
Speedy 155 6.09%
LBC Express 133 5.23%
USPS 132 5.19%
Grab Express 115 4.52%
Ninja Van 76 2.99%
Hermes 73 2.87%
TNT 66 2.59%
GLS 31 1.22%
Yamato Japan 22 0.86%
Xend 22 0.86%
Royal Mail 19 0.75%

Store Launch Timeline

Over the past 12 months, 4,448 new stores were launched in Philippines , with the highest activity in 2025-11 (381 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.6%

381 stores launched

2025-10 9.8%

436 stores launched

2025-09 9.5%

422 stores launched

2025-08 10.0%

446 stores launched

2025-07 10.3%

457 stores launched

2025-06 9.5%

422 stores launched

2025-05 9.3%

415 stores launched

2025-04 8.2%

365 stores launched

2025-03 9.4%

417 stores launched

2025-02 6.7%

297 stores launched

2025-01 6.2%

276 stores launched

2024-12 2.6%

114 stores launched

Monthly Trend

Monthly store launches in Philippines (December 2025)
Monthly store launches in Philippines over the past 12 months
Month Stores Launched Percentage
2025-11 381 8.57%
2025-10 436 9.80%
2025-09 422 9.49%
2025-08 446 10.03%
2025-07 457 10.27%
2025-06 422 9.49%
2025-05 415 9.33%
2025-04 365 8.21%
2025-03 417 9.38%
2025-02 297 6.68%
2025-01 276 6.21%
2024-12 114 2.56%

Active Stores by Launch Year

Currently, 15,829 active stores in Philippines are tracked in our database , with the most stores launched in 2025 (4,338 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 27.4%

4,338 active stores

2024 13.1%

2,069 active stores

2023 8.2%

1,298 active stores

2022 6.8%

1,077 active stores

2021 7.7%

1,224 active stores

2020 9.2%

1,459 active stores

2019 5.0%

785 active stores

2018 4.7%

738 active stores

2017 3.7%

581 active stores

2016 1.8%

288 active stores

2015 1.5%

245 active stores

2014 1.4%

223 active stores

2013 2.0%

317 active stores

2012 1.1%

171 active stores

2011 1.1%

177 active stores

Distribution by Launch Year

Active stores in Philippines by original launch year (December 2025)
Active stores in Philippines by launch year
Launch Year Active Stores Percentage
2025 4338 27.41%
2024 2069 13.07%
2023 1298 8.20%
2022 1077 6.80%
2021 1224 7.73%
2020 1459 9.22%
2019 785 4.96%
2018 738 4.66%
2017 581 3.67%
2016 288 1.82%
2015 245 1.55%
2014 223 1.41%
2013 317 2.00%
2012 171 1.08%
2011 177 1.12%
2010 118 0.75%
2009 98 0.62%
2008 104 0.66%
2007 115 0.73%
2006 57 0.36%
2005 44 0.28%
2004 66 0.42%
2003 55 0.35%
2002 60 0.38%
2001 45 0.28%
2000 39 0.25%
1999 17 0.11%
1998 10 0.06%
1997 7 0.04%
1996 4 0.03%

Social Media Usage

Facebook leads with 34.7% among stores with at least one detectable social profile (9,999 stores) , followed by Instagram (30.1%) and TikTok (11.5%) .

Base: 11,219 stores with any detectable social profile (68.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.7%

9,999 stores

Instagram 30.1%

8,681 stores

TikTok 11.5%

3,326 stores

YouTube 8.8%

2,540 stores

Twitter 6.3%

1,820 stores

Pinterest 3.0%

879 stores

LinkedIn 2.7%

773 stores

X 1.8%

506 stores

WhatsApp 0.9%

272 stores

Vimeo 0.2%

49 stores

Visual Distribution

Distribution of social media platforms in Philippines (December 2025)
Distribution of social media platforms in Philippines e-commerce stores
Social Platform Store Count Market Share
Facebook 9999 34.66%
Instagram 8681 30.10%
TikTok 3326 11.53%
YouTube 2540 8.81%
Twitter 1820 6.31%
Pinterest 879 3.05%
LinkedIn 773 2.68%
X 506 1.75%
WhatsApp 272 0.94%
Vimeo 49 0.17%

Dataset Coverage

Field Rows count Coverage
Website 16.4k 100.00%
Emails 8.7k 53.26%
Phones 3.3k 19.82%
Ecommerce platform 16.4k 100.00%
Couriers 1.8k 10.97%
Payment Providers 2.0k 12.36%
Categories 12.7k 77.56%
Social Media 11.2k 68.36%

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Frequently Asked Questions

What data is included in the Philippines E-commerce Database?

Our database covers over 16.4k Philippines physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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