UnionPay Payment Provider Usage Database

Explore 9.4k verified e-commerce stores accepting UnionPay. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 11.7k domains. 9.4k verified as active stores with physical delivery.

· · Next full refresh: May 2026

9.4k verified active stores out of 11.7k detected · 80.2% verification rate

E-commerce Platforms Distribution

Shopify leads with 32.9% of stores with physical delivery (2,907 stores) , followed by Custom (22.0%) and WooCommerce (21.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 32.9%

2,907 stores

Custom 22.0%

1,948 stores

1,918 stores

513 stores

426 stores

387 stores

173 stores

119 stores

112 stores

91 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in UnionPay
Platform Stores with Physical Delivery Percentage
Shopify 2907 32.88%
Custom 1948 22.04%
WooCommerce 1918 21.70%
Wix eCommerce 513 5.80%
1C-Bitrix 426 4.82%
Cafe24 387 4.38%
PrestaShop 173 1.96%
Squarespace Commerce 119 1.35%
Magento 112 1.27%
OpenCart 91 1.03%
Unas 66 0.75%
UNAS, Unas 52 0.59%
Unas, UNAS 47 0.53%
Salesforce Commerce Cloud 44 0.50%
Haravan, Shopify 37 0.42%

Categories Distribution

Clothing & Accessories leads with 22.4% of all stores (1,835 stores) , followed by Health & Beauty (15.8%) and Food & Beverages (9.8%) .

Base: 8,195 AI-verified stores with physical delivery and detected product categories (87.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 22.4%

1,835 stores

Health & Beauty 15.8%

1,294 stores

Food & Beverages 9.8%

805 stores

Home & Garden 8.2%

668 stores

Sporting Goods & Outdoor Gear 6.7%

551 stores

Jewelry & Watches 5.6%

457 stores

Electronics & Technology 5.3%

432 stores

Business & Industrial 4.7%

386 stores

Arts & Entertainment 4.4%

364 stores

Toys & Games 3.8%

310 stores

Visual Distribution

Distribution of top 10 UnionPay store categories (April 2026)
Distribution of categories in UnionPay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1835 22.39%
Health & Beauty 1294 15.79%
Food & Beverages 805 9.82%
Home & Garden 668 8.15%
Sporting Goods & Outdoor Gear 551 6.72%
Jewelry & Watches 457 5.58%
Electronics & Technology 432 5.27%
Business & Industrial 386 4.71%
Arts & Entertainment 364 4.44%
Toys & Games 310 3.78%
Tools & Hardware 275 3.36%
Gifts & Special Occasions 257 3.14%
Vehicles & Parts 246 3.00%
Furniture & Home Decor 215 2.62%
Pets & Pet Supplies 100 1.22%

Shipping Carriers Distribution

DHL leads with 21.7% among AI-verified physical stores (1,449 stores) , followed by UPS (14.8%) and FedEx (12.7%) .

Base: 4,587 AI-verified physical stores with detectable shipping carriers (39.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 21.7%

1,449 stores

UPS 14.8%

987 stores

FedEx 12.7%

848 stores

629 stores

DPD 6.2%

414 stores

GLS 5.7%

382 stores

USPS 5.6%

374 stores

297 stores

TNT 3.4%

229 stores

Visual Distribution

Distribution of top 10 UnionPay shipping carriers (April 2026)
Distribution of shipping carriers in UnionPay e-commerce stores
Shipping Carrier Store Count Market Share
DHL 1449 21.71%
UPS 987 14.79%
FedEx 848 12.70%
СДЭК 629 9.42%
DPD 414 6.20%
GLS 382 5.72%
USPS 374 5.60%
Почта России 334 5.00%
S.F. Express 297 4.45%
TNT 229 3.43%
Royal Mail 228 3.42%
Deutsche Post 165 2.47%
Hermes 125 1.87%
Boxberry 107 1.60%
Hong Kong Post 107 1.60%

Store Launch Timeline

Over the past 12 months, 1,722 new stores were launched in UnionPay , with the highest activity in 2026-03 (328 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 19.0%

328 stores launched

2026-02 6.7%

115 stores launched

2026-01 5.9%

101 stores launched

2025-12 6.4%

110 stores launched

2025-11 6.6%

114 stores launched

2025-10 7.0%

120 stores launched

2025-09 8.5%

146 stores launched

2025-08 8.2%

142 stores launched

2025-07 12.7%

219 stores launched

2025-06 6.3%

109 stores launched

2025-05 7.9%

136 stores launched

2025-04 4.8%

82 stores launched

Monthly Trend

Monthly store launches in UnionPay (April 2026)
Monthly store launches in UnionPay over the past 12 months
Month Stores Launched Percentage
2026-03 328 19.05%
2026-02 115 6.68%
2026-01 101 5.87%
2025-12 110 6.39%
2025-11 114 6.62%
2025-10 120 6.97%
2025-09 146 8.48%
2025-08 142 8.25%
2025-07 219 12.72%
2025-06 109 6.33%
2025-05 136 7.90%
2025-04 82 4.76%

Active Stores by Launch Year

Currently, 9,331 active stores in UnionPay are tracked in our database , with the most stores launched in 2026 (545 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.8%

545 active stores

2025 15.6%

1,460 active stores

2024 13.2%

1,229 active stores

2023 7.1%

667 active stores

2022 7.2%

672 active stores

2021 7.3%

683 active stores

2020 6.9%

648 active stores

2019 4.7%

435 active stores

2018 5.5%

510 active stores

2017 4.5%

421 active stores

2016 2.4%

225 active stores

2015 2.1%

194 active stores

2014 2.4%

222 active stores

2013 2.7%

256 active stores

2012 1.6%

152 active stores

Distribution by Launch Year

Active stores in UnionPay by original launch year (April 2026)
Active stores in UnionPay by launch year
Launch Year Active Stores Percentage
2026 545 5.84%
2025 1460 15.65%
2024 1229 13.17%
2023 667 7.15%
2022 672 7.20%
2021 683 7.32%
2020 648 6.94%
2019 435 4.66%
2018 510 5.47%
2017 421 4.51%
2016 225 2.41%
2015 194 2.08%
2014 222 2.38%
2013 256 2.74%
2012 152 1.63%
2011 145 1.55%
2010 116 1.24%
2009 108 1.16%
2008 71 0.76%
2007 69 0.74%
2006 50 0.54%
2005 53 0.57%
2004 73 0.78%
2003 63 0.68%
2002 47 0.50%
2001 73 0.78%
2000 50 0.54%
1999 43 0.46%
1998 23 0.25%
1997 17 0.18%
1996 5 0.05%
1995 6 0.06%

Social Media Usage

Instagram leads with 29.5% among stores with at least one detectable social profile (5,588 stores) , followed by Facebook (27.3%) and YouTube (13.7%) .

Base: 8,243 stores with any detectable social profile (70.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.5%

5,588 stores

Facebook 27.3%

5,183 stores

YouTube 13.7%

2,598 stores

TikTok 7.6%

1,447 stores

Twitter 6.0%

1,131 stores

Pinterest 5.2%

983 stores

LinkedIn 5.0%

951 stores

WhatsApp 2.9%

541 stores

X 2.6%

494 stores

Vimeo 0.2%

40 stores

Visual Distribution

Distribution of social media platforms in UnionPay (April 2026)
Distribution of social media platforms in UnionPay e-commerce stores
Social Platform Store Count Market Share
Instagram 5588 29.48%
Facebook 5183 27.34%
YouTube 2598 13.71%
TikTok 1447 7.63%
Twitter 1131 5.97%
Pinterest 983 5.19%
LinkedIn 951 5.02%
WhatsApp 541 2.85%
X 494 2.61%
Vimeo 40 0.21%

Geographic Distribution

Russia leads with 14.3% (1,075 AI-verified stores) , followed by United States (12.6%) and United Kingdom (8.8%) .

Base: 7,502 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 14.3%

1,075 AI-verified stores

945 AI-verified stores

662 AI-verified stores

591 AI-verified stores

555 AI-verified stores

536 AI-verified stores

Italy 6.2%

464 AI-verified stores

Japan 4.7%

350 AI-verified stores

335 AI-verified stores

262 AI-verified stores

Visual Distribution

Geographic distribution of stores using UnionPay (April 2026)
Geographic distribution of stores using UnionPay
Country AI-Verified Store Count Market Share
Russia 1075 14.33%
United States 945 12.60%
United Kingdom 662 8.82%
Hong Kong 591 7.88%
Australia 555 7.40%
Germany 536 7.14%
Italy 464 6.19%
Japan 350 4.67%
Vietnam 335 4.47%
South Korea 262 3.49%
Spain 229 3.05%
Netherlands 209 2.79%
Switzerland 207 2.76%
Hungary 191 2.55%
China 186 2.48%
Taiwan 181 2.41%
France 153 2.04%
Finland 133 1.77%
Denmark 122 1.63%
Sweden 116 1.55%

Data Coverage

Field Rows count Coverage
Website 11.7k 100.00%
Emails 8.2k 70.08%
Phones 3.5k 30.10%
Ecommerce platform 11.2k 96.10%
Couriers 4.6k 39.33%
Payment Providers 11.7k 100.00%
Categories 8.6k 73.43%
Social Media 8.2k 70.68%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the UnionPay e-commerce landscape:

Analyze 9.4k verified e-commerce stores on UnionPay - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across UnionPay e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the UnionPay e-commerce intelligence?

We track 9.4k verified UnionPay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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