UnionPay Payment Provider Usage Database

Explore 13.5k e-commerce stores accepting UnionPay. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 52.7% of stores with physical delivery (6,959 stores) , followed by Custom (17.2%) and WooCommerce (16.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 52.7%

6,959 stores

Custom 17.2%

2,269 stores

2,178 stores

542 stores

461 stores

Unas 1.9%

248 stores

131 stores

112 stores

91 stores

84 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in UnionPay
Platform Stores with Physical Delivery Percentage
Shopify 6959 52.66%
Custom 2269 17.17%
WooCommerce 2178 16.48%
Wix eCommerce 542 4.10%
1C-Bitrix 461 3.49%
Unas 248 1.88%
Magento 131 0.99%
PrestaShop 112 0.85%
Squarespace Commerce 91 0.69%
OpenCart 84 0.64%
Shopware 33 0.25%
Welcart 30 0.23%
Salesforce Commerce Cloud 28 0.21%
WooCommerce, EasyDigitalDownloads 24 0.18%
EasyDigitalDownloads, WooCommerce 24 0.18%

All Stores Distribution

Shopify holds 47.9% share of all UnionPay e-commerce stores (7,015) , with Custom at 15.5% and WooCommerce at 20.5% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 47.9%

7,015 stores

Custom 15.5%

2,269 stores

3,005 stores

762 stores

692 stores

Unas 1.7%

248 stores

161 stores

114 stores

154 stores

92 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in UnionPay
Platform Total Stores Percentage
Shopify 7015 47.87%
Custom 2269 15.48%
WooCommerce 3005 20.50%
Wix eCommerce 762 5.20%
1C-Bitrix 692 4.72%
Unas 248 1.69%
Magento 161 1.10%
PrestaShop 114 0.78%
Squarespace Commerce 154 1.05%
OpenCart 92 0.63%
Shopware 33 0.23%
Welcart 32 0.22%
Salesforce Commerce Cloud 30 0.20%
WooCommerce, EasyDigitalDownloads 24 0.16%
EasyDigitalDownloads, WooCommerce 24 0.16%

Categories Distribution

Clothing & Accessories leads with 29.8% of all stores (3,175 stores) , followed by Health & Beauty (18.5%) and Food & Beverages (7.4%) .

Top 10 Categories

Clothing & Accessories 29.8%

3,175 stores

Health & Beauty 18.5%

1,972 stores

Food & Beverages 7.4%

785 stores

Electronics & Technology 7.1%

759 stores

Jewelry & Watches 6.8%

726 stores

Home & Garden 6.0%

640 stores

Furniture & Home Decor 5.2%

553 stores

Sporting Goods & Outdoor Gear 3.1%

332 stores

Gifts & Special Occasions 2.9%

313 stores

Arts & Entertainment 2.8%

303 stores

Visual Distribution

Distribution of top 10 UnionPay store categories (January 2026)
Distribution of categories in UnionPay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3175 29.79%
Health & Beauty 1972 18.50%
Food & Beverages 785 7.37%
Electronics & Technology 759 7.12%
Jewelry & Watches 726 6.81%
Home & Garden 640 6.00%
Furniture & Home Decor 553 5.19%
Sporting Goods & Outdoor Gear 332 3.12%
Gifts & Special Occasions 313 2.94%
Arts & Entertainment 303 2.84%
Vehicles & Parts 260 2.44%
Business & Industrial 247 2.32%
Pets & Pet Supplies 219 2.05%
Tools & Hardware 197 1.85%
Toys & Games 177 1.66%

Shipping Carriers Distribution

DHL leads with 24.8% among AI-verified physical stores (2,974 stores) , followed by UPS (14.6%) and FedEx (11.2%) .

Base: 7,754 AI-verified physical stores with detectable shipping carriers (49.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 24.8%

2,974 stores

UPS 14.6%

1,747 stores

FedEx 11.2%

1,347 stores

DPD 7.9%

947 stores

GLS 6.1%

734 stores

USPS 6.1%

732 stores

557 stores

511 stores

429 stores

Visual Distribution

Distribution of top 10 UnionPay shipping carriers (January 2026)
Distribution of shipping carriers in UnionPay e-commerce stores
Shipping Carrier Store Count Market Share
DHL 2974 24.80%
UPS 1747 14.57%
FedEx 1347 11.23%
DPD 947 7.90%
GLS 734 6.12%
USPS 732 6.10%
Почта России 570 4.75%
Royal Mail 557 4.64%
СДЭК 511 4.26%
Australia Post 429 3.58%
S.F. Express 344 2.87%
Deutsche Post 308 2.57%
TNT 282 2.35%
PostNL 267 2.23%
Hermes 245 2.04%

Store Launch Timeline

Over the past 12 months, 3,121 new stores were launched in UnionPay , with the highest activity in 2025-12 (272 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 8.7%

272 stores launched

2025-11 10.7%

333 stores launched

2025-10 9.2%

288 stores launched

2025-09 10.8%

337 stores launched

2025-08 9.6%

299 stores launched

2025-07 11.4%

357 stores launched

2025-06 8.8%

274 stores launched

2025-05 7.7%

241 stores launched

2025-04 7.6%

236 stores launched

2025-03 7.0%

219 stores launched

2025-02 6.2%

193 stores launched

2025-01 2.3%

72 stores launched

Monthly Trend

Monthly store launches in UnionPay (January 2026)
Monthly store launches in UnionPay over the past 12 months
Month Stores Launched Percentage
2025-12 272 8.72%
2025-11 333 10.67%
2025-10 288 9.23%
2025-09 337 10.80%
2025-08 299 9.58%
2025-07 357 11.44%
2025-06 274 8.78%
2025-05 241 7.72%
2025-04 236 7.56%
2025-03 219 7.02%
2025-02 193 6.18%
2025-01 72 2.31%

Active Stores by Launch Year

Currently, 13,445 active stores in UnionPay are tracked in our database , with the most stores launched in 2025 (3,228 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 24.0%

3,228 active stores

2024 15.6%

2,097 active stores

2023 8.1%

1,091 active stores

2022 6.4%

865 active stores

2021 6.6%

889 active stores

2020 6.2%

835 active stores

2019 4.3%

577 active stores

2018 4.6%

619 active stores

2017 3.9%

530 active stores

2016 2.2%

294 active stores

2015 2.0%

265 active stores

2014 2.1%

288 active stores

2013 2.3%

312 active stores

2012 1.5%

198 active stores

2011 1.5%

205 active stores

Distribution by Launch Year

Active stores in UnionPay by original launch year (January 2026)
Active stores in UnionPay by launch year
Launch Year Active Stores Percentage
2025 3228 24.01%
2024 2097 15.60%
2023 1091 8.11%
2022 865 6.43%
2021 889 6.61%
2020 835 6.21%
2019 577 4.29%
2018 619 4.60%
2017 530 3.94%
2016 294 2.19%
2015 265 1.97%
2014 288 2.14%
2013 312 2.32%
2012 198 1.47%
2011 205 1.52%
2010 152 1.13%
2009 150 1.12%
2008 89 0.66%
2007 86 0.64%
2006 75 0.56%
2005 70 0.52%
2004 93 0.69%
2003 83 0.62%
2002 60 0.45%
2001 100 0.74%
2000 63 0.47%
1999 62 0.46%
1998 37 0.28%
1997 21 0.16%
1996 7 0.05%
1995 4 0.03%

Social Media Usage

Instagram leads with 30.2% among stores with at least one detectable social profile (8,270 stores) , followed by Facebook (26.7%) and YouTube (12.8%) .

Base: 11,032 stores with any detectable social profile (70.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.2%

8,270 stores

Facebook 26.7%

7,328 stores

YouTube 12.8%

3,503 stores

TikTok 9.2%

2,521 stores

Pinterest 5.6%

1,531 stores

Twitter 5.3%

1,448 stores

LinkedIn 4.6%

1,262 stores

X 2.9%

782 stores

WhatsApp 2.5%

696 stores

Reddit 0.3%

78 stores

Visual Distribution

Distribution of social media platforms in UnionPay (January 2026)
Distribution of social media platforms in UnionPay e-commerce stores
Social Platform Store Count Market Share
Instagram 8270 30.16%
Facebook 7328 26.73%
YouTube 3503 12.78%
TikTok 2521 9.19%
Pinterest 1531 5.58%
Twitter 1448 5.28%
LinkedIn 1262 4.60%
X 782 2.85%
WhatsApp 696 2.54%
Reddit 78 0.28%

Geographic Distribution

United States leads with 12.0% (1,254 AI-verified stores) , followed by Germany (11.5%) and United Kingdom (11.4%) .

Base: 10,457 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,254 AI-verified stores

Germany 11.5%

1,201 AI-verified stores

1,192 AI-verified stores

Russia 10.7%

1,123 AI-verified stores

839 AI-verified stores

771 AI-verified stores

Italy 6.5%

676 AI-verified stores

611 AI-verified stores

Japan 3.2%

337 AI-verified stores

Spain 2.9%

306 AI-verified stores

Visual Distribution

Geographic distribution of stores using UnionPay (January 2026)
Geographic distribution of stores using UnionPay
Country AI-Verified Store Count Market Share
United States 1254 11.99%
Germany 1201 11.49%
United Kingdom 1192 11.40%
Russia 1123 10.74%
Hong Kong 839 8.02%
Australia 771 7.37%
Italy 676 6.46%
Netherlands 611 5.84%
Japan 337 3.22%
Spain 306 2.93%
Vietnam 278 2.66%
Hungary 247 2.36%
China 223 2.13%
Denmark 222 2.12%
Switzerland 221 2.11%
Sweden 213 2.04%
South Korea 206 1.97%
France 199 1.90%
Singapore 169 1.62%
Finland 169 1.62%

Dataset Coverage

Field Rows count Coverage
Website 15.6k 100.00%
Emails 12.9k 82.88%
Phones 4.2k 26.94%
Ecommerce platform 15.0k 96.00%
Couriers 7.8k 49.71%
Payment Providers 15.6k 100.00%
Categories 11.8k 75.68%
Social Media 11.0k 70.72%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed UnionPay E-commerce Database to:

Gain actionable insights into 13.5k physical stores in UnionPay.

Identify High-Value Leads

Quickly find and contact the best decision-makers at UnionPay online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the UnionPay E-commerce Database?

Our database covers over 13.5k UnionPay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy