UnionPay Payment Provider Usage Database

Explore 12.4k e-commerce stores accepting UnionPay. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 48.6% of stores with physical delivery (5,943 stores) , followed by Custom (22.9%) and WooCommerce (15.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 48.6%

5,943 stores

Custom 22.9%

2,798 stores

1,873 stores

468 stores

447 stores

Unas 1.8%

219 stores

118 stores

98 stores

77 stores

68 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in UnionPay
Platform Stores with Physical Delivery Percentage
Shopify 5943 48.62%
Custom 2798 22.89%
WooCommerce 1873 15.32%
1C-Bitrix 468 3.83%
Wix eCommerce 447 3.66%
Unas 219 1.79%
Magento 118 0.97%
PrestaShop 98 0.80%
OpenCart 77 0.63%
Squarespace Commerce 68 0.56%
AppSell, Wix eCommerce 28 0.23%
Shopware 24 0.20%
Salesforce Commerce Cloud 24 0.20%
Welcart 23 0.19%
CS Cart 15 0.12%

All Stores Distribution

Shopify holds 44.8% share of all UnionPay e-commerce stores (6,302) , with Custom at 19.9% and WooCommerce at 19.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 44.8%

6,302 stores

Custom 19.9%

2,798 stores

2,683 stores

755 stores

663 stores

Unas 1.7%

239 stores

151 stores

105 stores

92 stores

138 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in UnionPay
Platform Total Stores Percentage
Shopify 6302 44.81%
Custom 2798 19.89%
WooCommerce 2683 19.08%
1C-Bitrix 755 5.37%
Wix eCommerce 663 4.71%
Unas 239 1.70%
Magento 151 1.07%
PrestaShop 105 0.75%
OpenCart 92 0.65%
Squarespace Commerce 138 0.98%
AppSell, Wix eCommerce 31 0.22%
Shopware 33 0.23%
Salesforce Commerce Cloud 27 0.19%
Welcart 31 0.22%
CS Cart 17 0.12%

Categories Distribution

Clothing & Accessories leads with 28.5% of all stores (2,899 stores) , followed by Health & Beauty (18.1%) and Electronics & Technology (7.8%) .

Top 10 Categories

Clothing & Accessories 28.5%

2,899 stores

Health & Beauty 18.1%

1,837 stores

Electronics & Technology 7.8%

788 stores

Food & Beverages 7.1%

722 stores

Jewelry & Watches 6.7%

682 stores

Home & Garden 6.6%

668 stores

Furniture & Home Decor 5.2%

527 stores

Sporting Goods & Outdoor Gear 3.2%

325 stores

Arts & Entertainment 3.0%

310 stores

Gifts & Special Occasions 2.9%

294 stores

Visual Distribution

Distribution of top 10 UnionPay store categories (November 2025)
Distribution of categories in UnionPay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2899 28.52%
Health & Beauty 1837 18.07%
Electronics & Technology 788 7.75%
Food & Beverages 722 7.10%
Jewelry & Watches 682 6.71%
Home & Garden 668 6.57%
Furniture & Home Decor 527 5.18%
Sporting Goods & Outdoor Gear 325 3.20%
Arts & Entertainment 310 3.05%
Gifts & Special Occasions 294 2.89%
Vehicles & Parts 275 2.71%
Business & Industrial 242 2.38%
Pets & Pet Supplies 213 2.10%
Tools & Hardware 201 1.98%
Toys & Games 183 1.80%

Shipping Carriers Distribution

DHL leads with 24.1% among AI-verified physical stores (2,455 stores) , followed by UPS (14.8%) and FedEx (10.7%) .

Base: 7,726 AI-verified physical stores with detectable shipping carriers (49.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 24.1%

2,455 stores

UPS 14.8%

1,509 stores

FedEx 10.7%

1,088 stores

DPD 7.5%

764 stores

GLS 6.1%

624 stores

USPS 6.0%

615 stores

489 stores

474 stores

401 stores

Visual Distribution

Distribution of top 10 UnionPay shipping carriers (November 2025)
Distribution of shipping carriers in UnionPay e-commerce stores
Shipping Carrier Store Count Market Share
DHL 2455 24.07%
UPS 1509 14.80%
FedEx 1088 10.67%
DPD 764 7.49%
GLS 624 6.12%
USPS 615 6.03%
Почта России 566 5.55%
СДЭК 489 4.80%
Royal Mail 474 4.65%
Australia Post 401 3.93%
S.F. Express 304 2.98%
Deutsche Post 242 2.37%
TNT 236 2.31%
PostNL 225 2.21%
Hermes 206 2.02%

Store Launch Timeline

Over the past 12 months, 2,866 new stores were launched in UnionPay , with the highest activity in 2025-10 (276 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.6%

276 stores launched

2025-09 13.0%

372 stores launched

2025-08 12.2%

350 stores launched

2025-07 12.3%

353 stores launched

2025-06 9.4%

269 stores launched

2025-05 8.1%

233 stores launched

2025-04 7.1%

204 stores launched

2025-03 6.7%

193 stores launched

2025-02 6.3%

181 stores launched

2025-01 6.6%

190 stores launched

2024-12 5.9%

168 stores launched

2024-11 2.7%

77 stores launched

Monthly Trend

Monthly store launches in UnionPay (November 2025)
Monthly store launches in UnionPay over the past 12 months
Month Stores Launched Percentage
2025-10 276 9.63%
2025-09 372 12.98%
2025-08 350 12.21%
2025-07 353 12.32%
2025-06 269 9.39%
2025-05 233 8.13%
2025-04 204 7.12%
2025-03 193 6.73%
2025-02 181 6.32%
2025-01 190 6.63%
2024-12 168 5.86%
2024-11 77 2.69%

Active Stores by Launch Year

Currently, 12,374 active stores in UnionPay are tracked in our database , with the most stores launched in 2025 (2,630 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 21.3%

2,630 active stores

2024 16.2%

2,002 active stores

2023 8.4%

1,043 active stores

2022 6.6%

817 active stores

2021 6.9%

848 active stores

2020 6.6%

818 active stores

2019 4.4%

550 active stores

2018 4.6%

571 active stores

2017 4.0%

497 active stores

2016 2.2%

271 active stores

2015 2.0%

248 active stores

2014 2.2%

274 active stores

2013 2.4%

302 active stores

2012 1.5%

191 active stores

2011 1.6%

195 active stores

Distribution by Launch Year

Active stores in UnionPay by original launch year (November 2025)
Active stores in UnionPay by launch year
Launch Year Active Stores Percentage
2025 2630 21.25%
2024 2002 16.18%
2023 1043 8.43%
2022 817 6.60%
2021 848 6.85%
2020 818 6.61%
2019 550 4.44%
2018 571 4.61%
2017 497 4.02%
2016 271 2.19%
2015 248 2.00%
2014 274 2.21%
2013 302 2.44%
2012 191 1.54%
2011 195 1.58%
2010 144 1.16%
2009 155 1.25%
2008 83 0.67%
2007 94 0.76%
2006 75 0.61%
2005 60 0.48%
2004 87 0.70%
2003 88 0.71%
2002 54 0.44%
2001 96 0.78%
2000 62 0.50%
1999 54 0.44%
1998 30 0.24%
1997 19 0.15%
1996 10 0.08%
1995 6 0.05%

Social Media Usage

Instagram leads with 29.7% among stores with at least one detectable social profile (7,258 stores) , followed by Facebook (27.0%) and YouTube (13.1%) .

Base: 10,392 stores with any detectable social profile (66.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.7%

7,258 stores

Facebook 27.0%

6,600 stores

YouTube 13.1%

3,197 stores

TikTok 9.0%

2,191 stores

Twitter 5.4%

1,322 stores

Pinterest 5.4%

1,321 stores

LinkedIn 4.5%

1,096 stores

X 3.0%

723 stores

WhatsApp 2.8%

674 stores

Reddit 0.3%

78 stores

Visual Distribution

Distribution of social media platforms in UnionPay (November 2025)
Distribution of social media platforms in UnionPay e-commerce stores
Social Platform Store Count Market Share
Instagram 7258 29.67%
Facebook 6600 26.98%
YouTube 3197 13.07%
TikTok 2191 8.96%
Twitter 1322 5.40%
Pinterest 1321 5.40%
LinkedIn 1096 4.48%
X 723 2.96%
WhatsApp 674 2.76%
Reddit 78 0.32%

Geographic Distribution

Russia leads with 12.4% (1,195 AI-verified stores) , followed by United States (11.8%) and United Kingdom (10.8%) .

Base: 9,671 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 12.4%

1,195 AI-verified stores

1,139 AI-verified stores

1,041 AI-verified stores

868 AI-verified stores

736 AI-verified stores

729 AI-verified stores

Italy 6.5%

628 AI-verified stores

544 AI-verified stores

Japan 4.2%

411 AI-verified stores

Spain 3.2%

306 AI-verified stores

Visual Distribution

Geographic distribution of stores using UnionPay (November 2025)
Geographic distribution of stores using UnionPay
Country AI-Verified Store Count Market Share
Russia 1195 12.36%
United States 1139 11.78%
United Kingdom 1041 10.76%
Germany 868 8.98%
Australia 736 7.61%
Hong Kong 729 7.54%
Italy 628 6.49%
Netherlands 544 5.63%
Japan 411 4.25%
Spain 306 3.16%
Vietnam 296 3.06%
South Korea 260 2.69%
Hungary 231 2.39%
China 210 2.17%
Switzerland 207 2.14%
Sweden 187 1.93%
Denmark 186 1.92%
France 183 1.89%
Singapore 159 1.64%
Finland 155 1.60%

Dataset Coverage

Field Rows count Coverage
Website 15.5k 100.00%
Emails 12.9k 83.27%
Phones 4.2k 26.82%
Ecommerce platform 14.3k 92.27%
Couriers 7.7k 49.72%
Payment Providers 15.5k 100.00%
Categories 11.7k 75.19%
Social Media 10.4k 66.88%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the UnionPay E-commerce Database?

Our database covers over 12.4k UnionPay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

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