UnionPay Payment Provider Usage Database

Explore 13.3k verified e-commerce stores accepting UnionPay. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 15.4k domains. 13.3k verified as active stores with physical delivery.

· · Next full refresh: April 2026

13.3k verified active stores out of 15.4k detected · 86.3% verification rate

E-commerce Platforms Distribution

Shopify leads with 52.0% of stores with physical delivery (6,799 stores) , followed by Custom (19.0%) and WooCommerce (15.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 52.0%

6,799 stores

Custom 19.0%

2,483 stores

2,035 stores

506 stores

440 stores

Unas 1.5%

190 stores

171 stores

116 stores

104 stores

98 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in UnionPay
Platform Stores with Physical Delivery Percentage
Shopify 6799 51.95%
Custom 2483 18.97%
WooCommerce 2035 15.55%
Wix eCommerce 506 3.87%
1C-Bitrix 440 3.36%
Unas 190 1.45%
PrestaShop 171 1.31%
Magento 116 0.89%
Squarespace Commerce 104 0.79%
OpenCart 98 0.75%
Salesforce Commerce Cloud 42 0.32%
Shopware 32 0.24%
Welcart 30 0.23%
CS Cart 22 0.17%
nopCommerce 19 0.15%

Categories Distribution

Clothing & Accessories leads with 28.2% of all stores (3,042 stores) , followed by Health & Beauty (17.3%) and Food & Beverages (7.9%) .

Base: 10,770 AI-verified stores with physical delivery and detected product categories (80.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 28.2%

3,042 stores

Health & Beauty 17.3%

1,858 stores

Food & Beverages 7.9%

849 stores

Electronics & Technology 7.5%

811 stores

Jewelry & Watches 7.3%

785 stores

Home & Garden 6.8%

737 stores

Furniture & Home Decor 5.4%

584 stores

Sporting Goods & Outdoor Gear 3.0%

326 stores

Gifts & Special Occasions 3.0%

324 stores

Arts & Entertainment 2.7%

288 stores

Visual Distribution

Distribution of top 10 UnionPay store categories (March 2026)
Distribution of categories in UnionPay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3042 28.25%
Health & Beauty 1858 17.25%
Food & Beverages 849 7.88%
Electronics & Technology 811 7.53%
Jewelry & Watches 785 7.29%
Home & Garden 737 6.84%
Furniture & Home Decor 584 5.42%
Sporting Goods & Outdoor Gear 326 3.03%
Gifts & Special Occasions 324 3.01%
Arts & Entertainment 288 2.67%
Tools & Hardware 285 2.65%
Vehicles & Parts 247 2.29%
Business & Industrial 240 2.23%
Pets & Pet Supplies 208 1.93%
Toys & Games 186 1.73%

Shipping Carriers Distribution

DHL leads with 24.8% among AI-verified physical stores (3,036 stores) , followed by UPS (14.9%) and FedEx (11.9%) .

Base: 7,545 AI-verified physical stores with detectable shipping carriers (48.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 24.8%

3,036 stores

UPS 14.9%

1,828 stores

FedEx 11.9%

1,455 stores

DPD 7.4%

908 stores

USPS 6.0%

739 stores

GLS 5.6%

685 stores

635 stores

582 stores

445 stores

398 stores

Visual Distribution

Distribution of top 10 UnionPay shipping carriers (March 2026)
Distribution of shipping carriers in UnionPay e-commerce stores
Shipping Carrier Store Count Market Share
DHL 3036 24.78%
UPS 1828 14.92%
FedEx 1455 11.88%
DPD 908 7.41%
USPS 739 6.03%
GLS 685 5.59%
СДЭК 635 5.18%
Royal Mail 582 4.75%
Australia Post 445 3.63%
S.F. Express 398 3.25%
TNT 385 3.14%
Почта России 367 3.00%
Deutsche Post 308 2.51%
Hermes 244 1.99%
PostNL 235 1.92%

Store Launch Timeline

Over the past 12 months, 2,862 new stores were launched in UnionPay , with the highest activity in 2026-02 (239 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 8.4%

239 stores launched

2026-01 8.1%

232 stores launched

2025-12 10.0%

287 stores launched

2025-11 9.0%

259 stores launched

2025-10 8.3%

238 stores launched

2025-09 8.3%

237 stores launched

2025-08 7.9%

225 stores launched

2025-07 11.5%

329 stores launched

2025-06 7.7%

220 stores launched

2025-05 7.3%

208 stores launched

2025-04 7.9%

226 stores launched

2025-03 5.7%

162 stores launched

Monthly Trend

Monthly store launches in UnionPay (March 2026)
Monthly store launches in UnionPay over the past 12 months
Month Stores Launched Percentage
2026-02 239 8.35%
2026-01 232 8.11%
2025-12 287 10.03%
2025-11 259 9.05%
2025-10 238 8.32%
2025-09 237 8.28%
2025-08 225 7.86%
2025-07 329 11.50%
2025-06 220 7.69%
2025-05 208 7.27%
2025-04 226 7.90%
2025-03 162 5.66%

Active Stores by Launch Year

Currently, 13,290 active stores in UnionPay are tracked in our database , with the most stores launched in 2026 (473 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.6%

473 active stores

2025 20.5%

2,719 active stores

2024 14.1%

1,872 active stores

2023 7.9%

1,046 active stores

2022 6.7%

891 active stores

2021 6.8%

910 active stores

2020 6.4%

848 active stores

2019 4.4%

582 active stores

2018 5.2%

685 active stores

2017 4.0%

537 active stores

2016 2.2%

298 active stores

2015 1.9%

257 active stores

2014 2.1%

274 active stores

2013 2.3%

309 active stores

2012 1.5%

195 active stores

Distribution by Launch Year

Active stores in UnionPay by original launch year (March 2026)
Active stores in UnionPay by launch year
Launch Year Active Stores Percentage
2026 473 3.56%
2025 2719 20.46%
2024 1872 14.09%
2023 1046 7.87%
2022 891 6.70%
2021 910 6.85%
2020 848 6.38%
2019 582 4.38%
2018 685 5.15%
2017 537 4.04%
2016 298 2.24%
2015 257 1.93%
2014 274 2.06%
2013 309 2.33%
2012 195 1.47%
2011 197 1.48%
2010 149 1.12%
2009 145 1.09%
2008 94 0.71%
2007 90 0.68%
2006 74 0.56%
2005 83 0.62%
2004 90 0.68%
2003 82 0.62%
2002 68 0.51%
2001 99 0.74%
2000 68 0.51%
1999 67 0.50%
1998 48 0.36%
1997 22 0.17%
1996 10 0.08%
1995 8 0.06%

Social Media Usage

Instagram leads with 30.4% among stores with at least one detectable social profile (8,346 stores) , followed by Facebook (26.6%) and YouTube (12.9%) .

Base: 11,204 stores with any detectable social profile (72.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.4%

8,346 stores

Facebook 26.6%

7,301 stores

YouTube 12.9%

3,553 stores

TikTok 9.1%

2,508 stores

Pinterest 5.6%

1,549 stores

Twitter 5.2%

1,424 stores

LinkedIn 4.5%

1,225 stores

X 2.7%

749 stores

WhatsApp 2.5%

679 stores

Reddit 0.4%

104 stores

Visual Distribution

Distribution of social media platforms in UnionPay (March 2026)
Distribution of social media platforms in UnionPay e-commerce stores
Social Platform Store Count Market Share
Instagram 8346 30.42%
Facebook 7301 26.61%
YouTube 3553 12.95%
TikTok 2508 9.14%
Pinterest 1549 5.65%
Twitter 1424 5.19%
LinkedIn 1225 4.46%
X 749 2.73%
WhatsApp 679 2.47%
Reddit 104 0.38%

Geographic Distribution

United States leads with 13.8% (1,502 AI-verified stores) , followed by Germany (10.9%) and Russia (10.3%) .

Base: 10,885 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,502 AI-verified stores

Germany 10.9%

1,186 AI-verified stores

Russia 10.3%

1,121 AI-verified stores

1,053 AI-verified stores

968 AI-verified stores

789 AI-verified stores

Italy 6.2%

677 AI-verified stores

527 AI-verified stores

Japan 3.8%

415 AI-verified stores

Spain 3.0%

331 AI-verified stores

Visual Distribution

Geographic distribution of stores using UnionPay (March 2026)
Geographic distribution of stores using UnionPay
Country AI-Verified Store Count Market Share
United States 1502 13.80%
Germany 1186 10.90%
Russia 1121 10.30%
United Kingdom 1053 9.67%
Hong Kong 968 8.89%
Australia 789 7.25%
Italy 677 6.22%
Netherlands 527 4.84%
Japan 415 3.81%
Spain 331 3.04%
China 274 2.52%
Vietnam 272 2.50%
Taiwan 265 2.43%
South Korea 260 2.39%
France 224 2.06%
Denmark 221 2.03%
Sweden 213 1.96%
Hungary 206 1.89%
Switzerland 203 1.86%
Singapore 178 1.64%

Data Coverage

Field Rows count Coverage
Website 15.4k 100.00%
Emails 12.7k 82.23%
Phones 4.2k 27.19%
Ecommerce platform 15.2k 98.50%
Couriers 7.5k 48.87%
Payment Providers 15.4k 100.00%
Categories 11.3k 72.94%
Social Media 11.2k 72.57%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the UnionPay e-commerce landscape:

Analyze 13.3k verified e-commerce stores on UnionPay - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across UnionPay e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the UnionPay e-commerce intelligence?

We track 13.3k verified UnionPay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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