Unas Market Share & Real Store Usage

Explore 3.4k verified e-commerce stores built on Unas. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 3.4k domains. 3.4k verified as active stores with physical delivery.

Verified stores
3.4k
active stores with physical delivery
Top country
Hungary
3,096 verified stores
Top payment signal
MasterCard
398 stores detected
Top carrier signal
GLS
1,603 stores detected
Top category
Home & Garden
517 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

3.4k verified active stores out of 3.4k detected · 99.0% verification rate

Categories Distribution

Home & Garden stores with 17.2% of all stores (517 stores) , followed by Health & Beauty (12.1%) and Tools & Hardware (9.3%) .

Base: 3,010 AI-verified stores with physical delivery and detected product categories (88.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Home & Garden 17.2%

517 stores

Health & Beauty 12.1%

365 stores

Tools & Hardware 9.3%

280 stores

Food & Beverages 8.5%

257 stores

Clothing & Accessories 8.5%

257 stores

Electronics & Technology 8.0%

241 stores

Sporting Goods & Outdoor Gear 5.9%

179 stores

Business & Industrial 5.0%

149 stores

Toys & Games 4.5%

136 stores

Vehicles & Parts 4.4%

131 stores

Visual Distribution

Distribution of top 10 Unas store categories (May 2026)
Distribution of categories in Unas e-commerce stores
Category Number of Stores Percentage
Home & Garden 517 17.18%
Health & Beauty 365 12.13%
Tools & Hardware 280 9.30%
Food & Beverages 257 8.54%
Clothing & Accessories 257 8.54%
Electronics & Technology 241 8.01%
Sporting Goods & Outdoor Gear 179 5.95%
Business & Industrial 149 4.95%
Toys & Games 136 4.52%
Vehicles & Parts 131 4.35%

Payment Providers Distribution

MasterCard stores with 22.0% among AI-verified physical stores (398 stores) , followed by PayPal (13.8%) and American Express (11.2%) .

Base: 850 AI-verified physical stores with detectable payment providers (24.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

398 stores

PayPal 13.8%

250 stores

202 stores

VISA 9.3%

169 stores

JCB 7.4%

133 stores

129 stores

127 stores

Bolt 6.1%

110 stores

102 stores

99 stores

Visual Distribution

Distribution of top 10 Unas payment providers (May 2026)
Distribution of payment providers in Unas e-commerce stores
Payment Provider Store Count Market Share
MasterCard 398 22.00%
PayPal 250 13.82%
American Express 202 11.17%
VISA 169 9.34%
JCB 133 7.35%
Stripe Connect 129 7.13%
Google Pay 127 7.02%
Bolt 110 6.08%
Apple Pay 102 5.64%
UnionPay 99 5.47%

Shipping Carriers Distribution

GLS stores with 50.4% among AI-verified physical stores (1,603 stores) , followed by Magyar Posta (34.7%) and DPD (9.0%) .

Base: 2,030 AI-verified physical stores with detectable shipping carriers (59.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 50.4%

1,603 stores

1,104 stores

DPD 9.0%

286 stores

UPS 1.7%

54 stores

DHL 1.4%

46 stores

TNT 0.5%

17 stores

13 stores

FedEx 0.4%

13 stores

11 stores

DSV 0.3%

8 stores

Visual Distribution

Distribution of top 10 Unas shipping carriers (May 2026)
Distribution of shipping carriers in Unas e-commerce stores
Shipping Carrier Store Count Market Share
GLS 1603 50.38%
Magyar Posta 1104 34.70%
DPD 286 8.99%
UPS 54 1.70%
DHL 46 1.45%
TNT 17 0.53%
Hermes 13 0.41%
FedEx 13 0.41%
Speedy 11 0.35%
DSV 8 0.25%

Store Launch Timeline

Over the past 12 months, 221 new stores were launched in Unas , with the highest activity in 2026-04 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 1.4%

3 stores launched

2026-03 5.4%

12 stores launched

2026-02 10.0%

22 stores launched

2026-01 8.1%

18 stores launched

2025-12 2.3%

5 stores launched

2025-11 7.7%

17 stores launched

2025-10 11.3%

25 stores launched

2025-09 12.7%

28 stores launched

2025-08 7.2%

16 stores launched

2025-07 9.5%

21 stores launched

2025-06 15.8%

35 stores launched

2025-05 8.6%

19 stores launched

Monthly Trend

Monthly store launches in Unas (May 2026)
Monthly store launches in Unas over the past 12 months
Month Stores Launched Percentage
2026-04 3 1.36%
2026-03 12 5.43%
2026-02 22 9.95%
2026-01 18 8.14%
2025-12 5 2.26%
2025-11 17 7.69%
2025-10 25 11.31%
2025-09 28 12.67%
2025-08 16 7.24%
2025-07 21 9.50%
2025-06 35 15.84%
2025-05 19 8.60%

Active Stores by Launch Year

Currently, 3,402 active stores in Unas are tracked in our database , with the most stores launched in 2026 (55 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.6%

55 active stores

2025 8.9%

304 active stores

2024 8.9%

302 active stores

2023 7.3%

247 active stores

2022 5.8%

196 active stores

2021 9.2%

314 active stores

2020 8.1%

277 active stores

2019 5.0%

171 active stores

2018 5.9%

201 active stores

2017 5.0%

171 active stores

2016 3.3%

113 active stores

2015 3.1%

104 active stores

2014 2.7%

91 active stores

2013 3.6%

122 active stores

2012 2.6%

89 active stores

Distribution by Launch Year

Active stores in Unas by original launch year (May 2026)
Active stores in Unas by launch year
Launch Year Active Stores Percentage
2026 55 1.62%
2025 304 8.94%
2024 302 8.88%
2023 247 7.26%
2022 196 5.76%
2021 314 9.23%
2020 277 8.14%
2019 171 5.03%
2018 201 5.91%
2017 171 5.03%
2016 113 3.32%
2015 104 3.06%
2014 91 2.67%
2013 122 3.59%
2012 89 2.62%

Social Media Usage

Facebook stores with 37.9% among stores with at least one detectable social profile (3,065 stores) , followed by Instagram (25.8%) and YouTube (14.7%) .

Base: 3,119 stores with any detectable social profile (90.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.9%

3,065 stores

Instagram 25.8%

2,088 stores

YouTube 14.7%

1,186 stores

TikTok 8.1%

654 stores

Pinterest 8.0%

647 stores

Twitter 3.1%

253 stores

X 1.5%

122 stores

LinkedIn 0.8%

65 stores

WhatsApp 0.1%

8 stores

SoundCloud 0.0%

1 stores

Visual Distribution

Distribution of social media platforms in Unas (May 2026)
Distribution of social media platforms in Unas e-commerce stores
Social Platform Store Count Market Share
Facebook 3065 37.89%
Instagram 2088 25.81%
YouTube 1186 14.66%
TikTok 654 8.09%
Pinterest 647 8.00%
Twitter 253 3.13%
X 122 1.51%
LinkedIn 65 0.80%
WhatsApp 8 0.10%
SoundCloud 1 0.01%

Geographic Distribution

Hungary stores with 90.9% (3,096 AI-verified stores) , followed by Romania (2.6%) and Slovakia (1.9%) .

Base: 3,406 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Hungary 90.9%

3,096 AI-verified stores

88 AI-verified stores

64 AI-verified stores

32 AI-verified stores

31 AI-verified stores

21 AI-verified stores

16 AI-verified stores

7 AI-verified stores

7 AI-verified stores

Italy 0.2%

7 AI-verified stores

Visual Distribution

Geographic distribution of stores using Unas (May 2026)
Geographic distribution of stores using Unas
Country AI-Verified Store Count Market Share
Hungary 3096 90.90%
Romania 88 2.58%
Slovakia 64 1.88%
Austria 32 0.94%
Germany 31 0.91%
Czechia 21 0.62%
Poland 16 0.47%
United Kingdom 7 0.21%
France 7 0.21%
Italy 7 0.21%

Data Coverage

Field Rows count Coverage
Website 3.4k 100.00%
Emails 2.9k 83.96%
Phones 3.3k 95.50%
Ecommerce platform 3.4k 100.00%
Couriers 2.0k 58.98%
Payment Providers 850.0 24.69%
Categories 3.2k 92.50%
Social Media 3.1k 90.62%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Unas e-commerce landscape:

Analyze 3.4k verified e-commerce stores on Unas - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Unas e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Unas e-commerce intelligence?

We track 3.4k verified Unas e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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