Unas Market Share & Real Store Usage

Explore 3.4k verified e-commerce stores built on Unas. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 3.4k domains. 3.4k verified as active stores with physical delivery.

Verified stores
3.4k
active stores with physical delivery
Top country
Hungary
3,092 verified stores
Top payment signal
MasterCard
468 stores detected
Top carrier signal
GLS
1,789 stores detected
Top category
Home & Garden
520 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

3.4k verified active stores out of 3.4k detected · 99.1% verification rate

Categories Distribution

Home & Garden stores with 17.4% of all stores (520 stores) , followed by Health & Beauty (12.1%) and Tools & Hardware (9.4%) .

Base: 2,997 AI-verified stores with physical delivery and detected product categories (88.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Home & Garden 17.4%

520 stores

Health & Beauty 12.1%

364 stores

Tools & Hardware 9.4%

283 stores

Food & Beverages 8.6%

258 stores

Clothing & Accessories 8.3%

249 stores

Electronics & Technology 7.9%

238 stores

Sporting Goods & Outdoor Gear 6.1%

182 stores

Business & Industrial 5.1%

153 stores

Vehicles & Parts 4.5%

135 stores

Toys & Games 4.1%

124 stores

Visual Distribution

Distribution of top 10 Unas store categories (June 2026)
Distribution of categories in Unas e-commerce stores
Category Number of Stores Percentage
Home & Garden 520 17.35%
Health & Beauty 364 12.15%
Tools & Hardware 283 9.44%
Food & Beverages 258 8.61%
Clothing & Accessories 249 8.31%
Electronics & Technology 238 7.94%
Sporting Goods & Outdoor Gear 182 6.07%
Business & Industrial 153 5.11%
Vehicles & Parts 135 4.50%
Toys & Games 124 4.14%

Payment Providers Distribution

MasterCard stores with 22.3% among AI-verified physical stores (468 stores) , followed by PayPal (13.9%) and American Express (11.1%) .

Base: 978 AI-verified physical stores with detectable payment providers (28.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

468 stores

PayPal 13.9%

291 stores

234 stores

VISA 9.3%

196 stores

JCB 7.8%

163 stores

146 stores

145 stores

Bolt 5.8%

122 stores

119 stores

117 stores

Visual Distribution

Distribution of top 10 Unas payment providers (June 2026)
Distribution of payment providers in Unas e-commerce stores
Payment Provider Store Count Market Share
MasterCard 468 22.30%
PayPal 291 13.86%
American Express 234 11.15%
VISA 196 9.34%
JCB 163 7.77%
Google Pay 146 6.96%
Stripe Connect 145 6.91%
Bolt 122 5.81%
UnionPay 119 5.67%
Apple Pay 117 5.57%

Shipping Carriers Distribution

GLS stores with 49.9% among AI-verified physical stores (1,789 stores) , followed by Magyar Posta (35.1%) and DPD (9.0%) .

Base: 2,267 AI-verified physical stores with detectable shipping carriers (66.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 49.9%

1,789 stores

1,259 stores

DPD 9.0%

322 stores

UPS 1.9%

68 stores

DHL 1.3%

47 stores

TNT 0.7%

25 stores

FedEx 0.5%

17 stores

14 stores

DSV 0.3%

9 stores

9 stores

Visual Distribution

Distribution of top 10 Unas shipping carriers (June 2026)
Distribution of shipping carriers in Unas e-commerce stores
Shipping Carrier Store Count Market Share
GLS 1789 49.86%
Magyar Posta 1259 35.09%
DPD 322 8.97%
UPS 68 1.90%
DHL 47 1.31%
TNT 25 0.70%
FedEx 17 0.47%
Hermes 14 0.39%
DSV 9 0.25%
Deutsche Post 9 0.25%

Store Launch Timeline

Over the past 12 months, 200 new stores were launched in Unas , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 3.5%

7 stores launched

2026-04 1.5%

3 stores launched

2026-03 7.0%

14 stores launched

2026-02 11.5%

23 stores launched

2026-01 10.5%

21 stores launched

2025-12 3.0%

6 stores launched

2025-11 8.5%

17 stores launched

2025-10 10.5%

21 stores launched

2025-09 14.0%

28 stores launched

2025-08 9.0%

18 stores launched

2025-07 12.0%

24 stores launched

2025-06 9.0%

18 stores launched

Monthly Trend

Monthly store launches in Unas (June 2026)
Monthly store launches in Unas over the past 12 months
Month Stores Launched Percentage
2026-05 7 3.50%
2026-04 3 1.50%
2026-03 14 7.00%
2026-02 23 11.50%
2026-01 21 10.50%
2025-12 6 3.00%
2025-11 17 8.50%
2025-10 21 10.50%
2025-09 28 14.00%
2025-08 18 9.00%
2025-07 24 12.00%
2025-06 18 9.00%

Active Stores by Launch Year

Currently, 3,383 active stores in Unas are tracked in our database , with the most stores launched in 2026 (68 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.0%

68 active stores

2025 8.7%

296 active stores

2024 8.6%

292 active stores

2023 6.9%

232 active stores

2022 5.8%

197 active stores

2021 9.3%

315 active stores

2020 8.1%

273 active stores

2019 5.0%

169 active stores

2018 6.0%

204 active stores

2017 5.1%

172 active stores

2016 3.2%

107 active stores

2015 3.1%

104 active stores

2014 2.6%

89 active stores

2013 3.6%

122 active stores

2012 2.7%

90 active stores

Distribution by Launch Year

Active stores in Unas by original launch year (June 2026)
Active stores in Unas by launch year
Launch Year Active Stores Percentage
2026 68 2.01%
2025 296 8.75%
2024 292 8.63%
2023 232 6.86%
2022 197 5.82%
2021 315 9.31%
2020 273 8.07%
2019 169 5.00%
2018 204 6.03%
2017 172 5.08%
2016 107 3.16%
2015 104 3.07%
2014 89 2.63%
2013 122 3.61%
2012 90 2.66%

Social Media Usage

Facebook stores with 38.0% among stores with at least one detectable social profile (3,056 stores) , followed by Instagram (25.8%) and YouTube (14.7%) .

Base: 3,103 stores with any detectable social profile (90.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.0%

3,056 stores

Instagram 25.8%

2,079 stores

YouTube 14.7%

1,183 stores

TikTok 8.3%

668 stores

Pinterest 7.8%

624 stores

Twitter 3.0%

244 stores

X 1.5%

119 stores

LinkedIn 0.9%

69 stores

WhatsApp 0.1%

8 stores

SoundCloud 0.0%

1 stores

Visual Distribution

Distribution of social media platforms in Unas (June 2026)
Distribution of social media platforms in Unas e-commerce stores
Social Platform Store Count Market Share
Facebook 3056 37.96%
Instagram 2079 25.82%
YouTube 1183 14.69%
TikTok 668 8.30%
Pinterest 624 7.75%
Twitter 244 3.03%
X 119 1.48%
LinkedIn 69 0.86%
WhatsApp 8 0.10%
SoundCloud 1 0.01%

Geographic Distribution

Hungary stores with 91.3% (3,092 AI-verified stores) , followed by Romania (2.5%) and Slovakia (1.9%) .

Base: 3,388 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Hungary 91.3%

3,092 AI-verified stores

85 AI-verified stores

65 AI-verified stores

31 AI-verified stores

29 AI-verified stores

21 AI-verified stores

13 AI-verified stores

Italy 0.2%

7 AI-verified stores

Spain 0.2%

6 AI-verified stores

6 AI-verified stores

Visual Distribution

Geographic distribution of stores using Unas (June 2026)
Geographic distribution of stores using Unas
Country AI-Verified Store Count Market Share
Hungary 3092 91.26%
Romania 85 2.51%
Slovakia 65 1.92%
Austria 31 0.91%
Germany 29 0.86%
Czechia 21 0.62%
Poland 13 0.38%
Italy 7 0.21%
Spain 6 0.18%
Bulgaria 6 0.18%

Data Coverage

Field Rows count Coverage
Website 3.4k 100.00%
Emails 2.9k 85.17%
Phones 3.3k 95.41%
Ecommerce platform 3.4k 100.00%
Couriers 2.3k 66.31%
Payment Providers 978.0 28.60%
Categories 3.2k 92.69%
Social Media 3.1k 90.76%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Unas e-commerce landscape:

Analyze 3.4k verified e-commerce stores on Unas - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Unas e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Unas e-commerce intelligence?

We track 3.4k verified Unas e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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