Unas Market Share & Real Store Usage
Explore 3.1k verified e-commerce stores built on Unas. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 4.2k domains. 3.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
3.1k verified active stores out of 4.2k detected · 74.6% verification rate
Categories Distribution
Home & Garden stores with 15.0% of all stores (467 stores) , followed by Health & Beauty (10.7%) and Food & Beverages (8.1%) .
Base: 3,110 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
467 stores
332 stores
251 stores
247 stores
233 stores
208 stores
157 stores
144 stores
127 stores
123 stores
Visual Distribution
467 stores
332 stores
251 stores
247 stores
233 stores
208 stores
157 stores
144 stores
127 stores
123 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Home & Garden | 467 | 15.02% |
| Health & Beauty | 332 | 10.68% |
| Food & Beverages | 251 | 8.07% |
| Tools & Hardware | 247 | 7.94% |
| Clothing & Accessories | 233 | 7.49% |
| Electronics & Technology | 208 | 6.69% |
| Sporting Goods & Outdoor Gear | 157 | 5.05% |
| Business & Industrial | 144 | 4.63% |
| Vehicles & Parts | 127 | 4.08% |
| Toys & Games | 123 | 3.95% |
Payment Providers Distribution
Barion accounts for 21.4% of displayed detection occurrences (1,020 occurrences) , followed by VISA (16.2%) and MasterCard (14.0%) .
Base: 4,776 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
1,020 occurrences
776 occurrences
671 occurrences
496 occurrences
484 occurrences
409 occurrences
276 occurrences
246 occurrences
222 occurrences
176 occurrences
Visual Distribution
1,020 occurrences
776 occurrences
671 occurrences
496 occurrences
484 occurrences
409 occurrences
276 occurrences
246 occurrences
222 occurrences
176 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Barion | 1020 | 21.36% |
| VISA | 776 | 16.25% |
| MasterCard | 671 | 14.05% |
| SimplePay | 496 | 10.39% |
| Maestro | 484 | 10.13% |
| PayPal | 409 | 8.56% |
| American Express | 276 | 5.78% |
| Google Pay | 246 | 5.15% |
| Apple Pay | 222 | 4.65% |
| Stripe | 176 | 3.69% |
Shipping Carriers Distribution
Magyar Posta accounts for 34.7% of displayed detection occurrences (2,171 occurrences) , followed by GLS (32.7%) and FOXPOST (14.8%) .
Base: 6,253 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
2,171 occurrences
2,043 occurrences
925 occurrences
434 occurrences
366 occurrences
117 occurrences
63 occurrences
52 occurrences
42 occurrences
40 occurrences
Visual Distribution
2,171 occurrences
2,043 occurrences
925 occurrences
434 occurrences
366 occurrences
117 occurrences
63 occurrences
52 occurrences
42 occurrences
40 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Magyar Posta | 2171 | 34.72% |
| GLS | 2043 | 32.67% |
| FOXPOST | 925 | 14.79% |
| Packeta | 434 | 6.94% |
| DPD | 366 | 5.85% |
| Express One | 117 | 1.87% |
| DHL | 63 | 1.01% |
| UPS | 52 | 0.83% |
| Pick Pack Pont | 42 | 0.67% |
| SAMEDAY | 40 | 0.64% |
Store Launch Timeline
Over the past 12 months, 162 new stores were launched in Unas , with the highest activity in 2026-09 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
5 stores launched
13 stores launched
11 stores launched
12 stores launched
7 stores launched
22 stores launched
25 stores launched
22 stores launched
10 stores launched
24 stores launched
6 stores launched
Monthly Trend
3.1% of last 12 months
3.1% of last 12 months
8.0% of last 12 months
6.8% of last 12 months
7.4% of last 12 months
4.3% of last 12 months
13.6% of last 12 months
15.4% of last 12 months
13.6% of last 12 months
6.2% of last 12 months
14.8% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 5 | 3.09% |
| 2026-08 | 5 | 3.09% |
| 2026-07 | 13 | 8.02% |
| 2026-06 | 11 | 6.79% |
| 2026-05 | 12 | 7.41% |
| 2026-04 | 7 | 4.32% |
| 2026-03 | 22 | 13.58% |
| 2026-02 | 25 | 15.43% |
| 2026-01 | 22 | 13.58% |
| 2025-12 | 10 | 6.17% |
| 2025-11 | 24 | 14.81% |
| 2025-10 | 6 | 3.70% |
Active Stores by Launch Year
Currently, 3,107 active stores in Unas are tracked in our database , with the most stores launched in 2026 (125 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
125 active stores
249 active stores
252 active stores
214 active stores
184 active stores
270 active stores
251 active stores
160 active stores
178 active stores
164 active stores
88 active stores
97 active stores
82 active stores
104 active stores
84 active stores
Distribution by Launch Year
4.0% of tracked active stores
8.0% of tracked active stores
8.1% of tracked active stores
6.9% of tracked active stores
5.9% of tracked active stores
8.7% of tracked active stores
8.1% of tracked active stores
5.1% of tracked active stores
5.7% of tracked active stores
5.3% of tracked active stores
2.8% of tracked active stores
3.1% of tracked active stores
2.6% of tracked active stores
3.3% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 125 | 4.02% |
| 2025 | 249 | 8.01% |
| 2024 | 252 | 8.11% |
| 2023 | 214 | 6.89% |
| 2022 | 184 | 5.92% |
| 2021 | 270 | 8.69% |
| 2020 | 251 | 8.08% |
| 2019 | 160 | 5.15% |
| 2018 | 178 | 5.73% |
| 2017 | 164 | 5.28% |
| 2016 | 88 | 2.83% |
| 2015 | 97 | 3.12% |
| 2014 | 82 | 2.64% |
| 2013 | 104 | 3.35% |
| 2012 | 84 | 2.70% |
Geographic Distribution
Hungary stores with 89.8% (2,794 active verified stores) , followed by Romania (2.7%) and Slovakia (2.3%) .
Base: 3,110 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,794 active verified stores
84 active verified stores
71 active verified stores
34 active verified stores
34 active verified stores
20 active verified stores
17 active verified stores
8 active verified stores
8 active verified stores
7 active verified stores
Visual Distribution
2,794 active verified stores
84 active verified stores
71 active verified stores
34 active verified stores
34 active verified stores
20 active verified stores
17 active verified stores
8 active verified stores
8 active verified stores
7 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Hungary | 2794 | 89.84% |
| Romania | 84 | 2.70% |
| Slovakia | 71 | 2.28% |
| Austria | 34 | 1.09% |
| Germany | 34 | 1.09% |
| Czechia | 20 | 0.64% |
| Poland | 17 | 0.55% |
| Italy | 8 | 0.26% |
| Slovenia | 8 | 0.26% |
| Spain | 7 | 0.23% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
UNAS - Home & Garden
UNAS - Pets & Pet Supplies
UNAS - Tools & Hardware
UNAS
UNAS
New Stores
Recently launched stores detected by ShopRank in the last full month.
UNAS - Pets & Pet Supplies
UNAS - Clothing & Accessories
UNAS
UNAS - Health & Beauty
UNAS - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.2k | 100.00% |
| Emails | 3.2k | 75.86% |
| Phones | 3.4k | 81.93% |
| Ecommerce platform | 4.2k | 100.00% |
| Couriers | 2.8k | 68.09% |
| Payment Providers | 2.2k | 53.24% |
| Categories | 3.9k | 93.11% |
| Social Media | 3.8k | 90.74% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Unas e-commerce landscape:
Analyze 3.1k verified e-commerce stores on Unas - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Unas e-commerce intelligence?
-
We track 3.1k verified Unas e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 38.8% of displayed detection occurrences (2,800 occurrences) , followed by Instagram (26.3%) and YouTube (14.3%) .
Base: 7,209 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,800 occurrences
1,894 occurrences
1,032 occurrences
594 occurrences
524 occurrences
199 occurrences
101 occurrences
60 occurrences
4 occurrences
1 occurrences
Visual Distribution
2,800 occurrences
1,894 occurrences
1,032 occurrences
594 occurrences
524 occurrences
199 occurrences
101 occurrences
60 occurrences
4 occurrences
1 occurrences