Croatia E-commerce Database

Explore 25.3k e-commerce stores in the Croatia. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 40.9% of stores with physical delivery (10,111 stores) , followed by Custom (39.9%) and Shopify (10.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

10,111 stores

Custom 39.9%

9,860 stores

Shopify 10.9%

2,687 stores

480 stores

335 stores

300 stores

290 stores

246 stores

221 stores

191 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Croatia
Platform Stores with Physical Delivery Percentage
WooCommerce 10111 40.90%
Custom 9860 39.89%
Shopify 2687 10.87%
Wix eCommerce 480 1.94%
Magento 335 1.36%
Squarespace Commerce 300 1.21%
PrestaShop 290 1.17%
Zen Cart 246 1.00%
OpenCart 221 0.89%
Big Cartel 191 0.77%

All Stores Distribution

WooCommerce holds 49.9% share of all Croatia e-commerce stores (16,741) , with Custom at 29.4% and Shopify at 10.0% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

16,741 stores

Custom 29.4%

9,860 stores

Shopify 10.0%

3,359 stores

1,537 stores

434 stores

572 stores

311 stores

252 stores

296 stores

207 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Croatia
Platform Total Stores Percentage
WooCommerce 16741 49.87%
Custom 9860 29.37%
Shopify 3359 10.01%
Wix eCommerce 1537 4.58%
Magento 434 1.29%
Squarespace Commerce 572 1.70%
PrestaShop 311 0.93%
Zen Cart 252 0.75%
OpenCart 296 0.88%
Big Cartel 207 0.62%

Categories Distribution

Clothing & Accessories leads with 20.3% of all stores (3,078 stores) , followed by Health & Beauty (20.2%) and Electronics & Technology (11.8%) .

Top 10 Categories

Clothing & Accessories 20.3%

3,078 stores

Health & Beauty 20.2%

3,057 stores

Electronics & Technology 11.8%

1,792 stores

Home & Garden 9.3%

1,410 stores

Food & Beverages 7.8%

1,177 stores

Vehicles & Parts 5.7%

855 stores

Tools & Hardware 4.7%

711 stores

Sporting Goods & Outdoor Gear 3.9%

583 stores

Jewelry & Watches 3.4%

522 stores

Business & Industrial 3.2%

485 stores

Visual Distribution

Distribution of top 10 Croatia store categories (November 2025)
Distribution of categories in Croatia e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3078 20.34%
Health & Beauty 3057 20.20%
Electronics & Technology 1792 11.84%
Home & Garden 1410 9.32%
Food & Beverages 1177 7.78%
Vehicles & Parts 855 5.65%
Tools & Hardware 711 4.70%
Sporting Goods & Outdoor Gear 583 3.85%
Jewelry & Watches 522 3.45%
Business & Industrial 485 3.21%
Furniture & Home Decor 466 3.08%
Arts & Entertainment 328 2.17%
Pets & Pet Supplies 250 1.65%
Gifts & Special Occasions 213 1.41%
Books & Media 205 1.35%

Payment Providers Distribution

MasterCard leads with 26.0% among AI-verified physical stores (2,348 stores) , followed by PayPal (19.9%) and American Express (12.6%) .

Base: 5,391 AI-verified physical stores with detectable payment providers (21.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

2,348 stores

PayPal 19.9%

1,798 stores

1,138 stores

1,041 stores

VISA 10.6%

954 stores

336 stores

327 stores

Bolt 2.4%

213 stores

JCB 2.3%

208 stores

163 stores

Visual Distribution

Distribution of top 10 Croatia payment providers (November 2025)
Distribution of payment providers in Croatia e-commerce stores
Payment Provider Store Count Market Share
MasterCard 2348 25.97%
PayPal 1798 19.89%
American Express 1138 12.59%
Stripe Connect 1041 11.51%
VISA 954 10.55%
Google Pay 336 3.72%
Apple Pay 327 3.62%
Bolt 213 2.36%
JCB 208 2.30%
Klarna 163 1.80%
WebPay 145 1.60%
Paddle 114 1.26%
Mada 113 1.25%
BitCoin 81 0.90%
PayPro 62 0.69%

Shipping Carriers Distribution

GLS leads with 37.7% among AI-verified physical stores (2,025 stores) , followed by DPD (21.9%) and UPS (11.1%) .

Base: 3,973 AI-verified physical stores with detectable shipping carriers (15.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 37.7%

2,025 stores

DPD 21.9%

1,175 stores

UPS 11.1%

593 stores

DHL 10.0%

534 stores

USPS 4.6%

247 stores

FedEx 4.2%

228 stores

139 stores

TNT 2.3%

122 stores

82 stores

81 stores

Visual Distribution

Distribution of top 10 Croatia shipping carriers (November 2025)
Distribution of shipping carriers in Croatia e-commerce stores
Shipping Carrier Store Count Market Share
GLS 2025 37.74%
DPD 1175 21.90%
UPS 593 11.05%
DHL 534 9.95%
USPS 247 4.60%
FedEx 228 4.25%
Hrvatska Pošta 139 2.59%
TNT 122 2.27%
Hermes 82 1.53%
Speedy 81 1.51%
4PX 40 0.75%
TCS 34 0.63%
JX 25 0.47%
Royal Mail 22 0.41%
ePacket 18 0.34%

Store Launch Timeline

Over the past 12 months, 6,352 new stores were launched in Croatia , with the highest activity in 2025-10 (734 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.6%

734 stores launched

2025-09 10.2%

650 stores launched

2025-08 9.4%

600 stores launched

2025-07 12.1%

767 stores launched

2025-06 8.7%

552 stores launched

2025-05 9.2%

584 stores launched

2025-04 8.2%

524 stores launched

2025-03 8.8%

558 stores launched

2025-02 6.8%

430 stores launched

2025-01 6.5%

410 stores launched

2024-12 5.9%

372 stores launched

2024-11 2.7%

171 stores launched

Monthly Trend

Monthly store launches in Croatia (November 2025)
Monthly store launches in Croatia over the past 12 months
Month Stores Launched Percentage
2025-10 734 11.56%
2025-09 650 10.23%
2025-08 600 9.45%
2025-07 767 12.07%
2025-06 552 8.69%
2025-05 584 9.19%
2025-04 524 8.25%
2025-03 558 8.78%
2025-02 430 6.77%
2025-01 410 6.45%
2024-12 372 5.86%
2024-11 171 2.69%

Active Stores by Launch Year

Currently, 24,876 active stores in Croatia are tracked in our database , with the most stores launched in 2025 (5,821 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 23.4%

5,821 active stores

2024 11.7%

2,905 active stores

2023 8.4%

2,094 active stores

2022 6.6%

1,630 active stores

2021 6.5%

1,609 active stores

2020 6.4%

1,600 active stores

2019 4.9%

1,211 active stores

2018 4.8%

1,193 active stores

2017 3.7%

911 active stores

2016 2.5%

619 active stores

2015 2.1%

534 active stores

2014 2.3%

562 active stores

2013 2.6%

648 active stores

2012 2.0%

496 active stores

2011 2.0%

493 active stores

Distribution by Launch Year

Active stores in Croatia by original launch year (November 2025)
Active stores in Croatia by launch year
Launch Year Active Stores Percentage
2025 5821 23.40%
2024 2905 11.68%
2023 2094 8.42%
2022 1630 6.55%
2021 1609 6.47%
2020 1600 6.43%
2019 1211 4.87%
2018 1193 4.80%
2017 911 3.66%
2016 619 2.49%
2015 534 2.15%
2014 562 2.26%
2013 648 2.60%
2012 496 1.99%
2011 493 1.98%
2010 400 1.61%
2009 317 1.27%
2008 303 1.22%
2007 326 1.31%
2006 198 0.80%
2005 135 0.54%
2004 185 0.74%
2003 154 0.62%
2002 150 0.60%
2001 173 0.70%
2000 99 0.40%
1999 49 0.20%
1998 38 0.15%
1997 14 0.06%
1996 9 0.04%

Social Media Usage

Facebook leads with 34.5% among stores with at least one detectable social profile (12,338 stores) , followed by Instagram (29.4%) and YouTube (10.3%) .

Base: 14,388 stores with any detectable social profile (56.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.5%

12,338 stores

Instagram 29.4%

10,528 stores

YouTube 10.3%

3,691 stores

LinkedIn 5.9%

2,110 stores

Twitter 5.7%

2,053 stores

TikTok 5.1%

1,811 stores

Pinterest 4.0%

1,445 stores

X 2.4%

873 stores

WhatsApp 2.1%

758 stores

Reddit 0.5%

166 stores

Visual Distribution

Distribution of social media platforms in Croatia (November 2025)
Distribution of social media platforms in Croatia e-commerce stores
Social Platform Store Count Market Share
Facebook 12338 34.49%
Instagram 10528 29.43%
YouTube 3691 10.32%
LinkedIn 2110 5.90%
Twitter 2053 5.74%
TikTok 1811 5.06%
Pinterest 1445 4.04%
X 873 2.44%
WhatsApp 758 2.12%
Reddit 166 0.46%

Dataset Coverage

Field Rows count Coverage
Website 25.3k 100.00%
Emails 14.9k 58.94%
Phones 7.5k 29.55%
Ecommerce platform 25.3k 100.00%
Couriers 4.0k 15.72%
Payment Providers 5.4k 21.32%
Categories 15.6k 61.82%
Social Media 14.4k 56.91%

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Frequently Asked Questions

What data is included in the Croatia E-commerce Database?

Our database covers over 25.3k Croatia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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