Croatia E-commerce Database
Explore 20.3k e-commerce stores in the Croatia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 55.0% of stores with physical delivery (10,856 stores) , followed by Shopify (17.6%) and Custom (14.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,856 stores
3,465 stores
2,888 stores
485 stores
448 stores
418 stores
371 stores
326 stores
280 stores
191 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 10856 | 55.03% |
| Shopify | 3465 | 17.56% |
| Custom | 2888 | 14.64% |
| Wix eCommerce | 485 | 2.46% |
| Zen Cart | 448 | 2.27% |
| Squarespace Commerce | 418 | 2.12% |
| Magento | 371 | 1.88% |
| PrestaShop | 326 | 1.65% |
| OpenCart | 280 | 1.42% |
| Big Cartel | 191 | 0.97% |
All Stores Distribution
WooCommerce holds 64.4% share of all Croatia e-commerce stores (19,069) , with Shopify at 12.2% and Custom at 9.7% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
19,069 stores
3,626 stores
2,888 stores
1,581 stores
449 stores
696 stores
454 stores
342 stores
327 stores
199 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 19069 | 64.35% |
| Shopify | 3626 | 12.24% |
| Custom | 2888 | 9.75% |
| Wix eCommerce | 1581 | 5.34% |
| Zen Cart | 449 | 1.52% |
| Squarespace Commerce | 696 | 2.35% |
| Magento | 454 | 1.53% |
| PrestaShop | 342 | 1.15% |
| OpenCart | 327 | 1.10% |
| Big Cartel | 199 | 0.67% |
Categories Distribution
Clothing & Accessories leads with 24.4% of all stores (2,868 stores) , followed by Health & Beauty (20.6%) and Electronics & Technology (12.1%) .
Top 10 Categories
2,868 stores
2,424 stores
1,421 stores
990 stores
949 stores
473 stores
470 stores
455 stores
422 stores
347 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2868 | 24.42% |
| Health & Beauty | 2424 | 20.64% |
| Electronics & Technology | 1421 | 12.10% |
| Home & Garden | 990 | 8.43% |
| Food & Beverages | 949 | 8.08% |
| Tools & Hardware | 473 | 4.03% |
| Jewelry & Watches | 470 | 4.00% |
| Sporting Goods & Outdoor Gear | 455 | 3.87% |
| Vehicles & Parts | 422 | 3.59% |
| Furniture & Home Decor | 347 | 2.95% |
| Arts & Entertainment | 230 | 1.96% |
| Business & Industrial | 197 | 1.68% |
| Pets & Pet Supplies | 190 | 1.62% |
| Toys & Games | 155 | 1.32% |
| Gifts & Special Occasions | 153 | 1.30% |
Payment Providers Distribution
MasterCard leads with 27.1% among AI-verified physical stores (2,555 stores) , followed by PayPal (20.7%) and American Express (13.6%) .
Base: 5,274 AI-verified physical stores with detectable payment providers (26.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,555 stores
1,952 stores
1,283 stores
1,028 stores
993 stores
371 stores
360 stores
177 stores
164 stores
159 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 2555 | 27.07% |
| PayPal | 1952 | 20.68% |
| American Express | 1283 | 13.59% |
| Stripe Connect | 1028 | 10.89% |
| VISA | 993 | 10.52% |
| Google Pay | 371 | 3.93% |
| Apple Pay | 360 | 3.81% |
| JCB | 177 | 1.88% |
| Klarna | 164 | 1.74% |
| WebPay | 159 | 1.68% |
| Bolt | 130 | 1.38% |
| BitCoin | 89 | 0.94% |
| Paddle | 68 | 0.72% |
| UnionPay | 59 | 0.63% |
| SEPA | 50 | 0.53% |
Shipping Carriers Distribution
GLS leads with 38.7% among AI-verified physical stores (2,198 stores) , followed by DPD (23.5%) and UPS (10.2%) .
Base: 4,205 AI-verified physical stores with detectable shipping carriers (20.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 2198 | 38.72% |
| DPD | 1335 | 23.52% |
| UPS | 577 | 10.17% |
| DHL | 533 | 9.39% |
| USPS | 278 | 4.90% |
| FedEx | 221 | 3.89% |
| Hrvatska Pošta | 152 | 2.68% |
| TNT | 90 | 1.59% |
| Speedy | 80 | 1.41% |
| Hermes | 78 | 1.37% |
| 4PX | 48 | 0.85% |
| Royal Mail | 26 | 0.46% |
| JX | 22 | 0.39% |
| Blue Star | 19 | 0.33% |
| TCS | 19 | 0.33% |
Store Launch Timeline
Over the past 12 months, 5,741 new stores were launched in Croatia , with the highest activity in 2025-12 (530 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
530 stores launched
608 stores launched
618 stores launched
530 stores launched
462 stores launched
630 stores launched
446 stores launched
501 stores launched
422 stores launched
454 stores launched
380 stores launched
160 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 530 | 9.23% |
| 2025-11 | 608 | 10.59% |
| 2025-10 | 618 | 10.76% |
| 2025-09 | 530 | 9.23% |
| 2025-08 | 462 | 8.05% |
| 2025-07 | 630 | 10.97% |
| 2025-06 | 446 | 7.77% |
| 2025-05 | 501 | 8.73% |
| 2025-04 | 422 | 7.35% |
| 2025-03 | 454 | 7.91% |
| 2025-02 | 380 | 6.62% |
| 2025-01 | 160 | 2.79% |
Active Stores by Launch Year
Currently, 20,235 active stores in Croatia are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
5,904 active stores
2,249 active stores
1,591 active stores
1,219 active stores
1,263 active stores
1,355 active stores
955 active stores
931 active stores
674 active stores
465 active stores
382 active stores
396 active stores
462 active stores
341 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2 | 0.01% |
| 2025 | 5904 | 29.18% |
| 2024 | 2249 | 11.11% |
| 2023 | 1591 | 7.86% |
| 2022 | 1219 | 6.02% |
| 2021 | 1263 | 6.24% |
| 2020 | 1355 | 6.70% |
| 2019 | 955 | 4.72% |
| 2018 | 931 | 4.60% |
| 2017 | 674 | 3.33% |
| 2016 | 465 | 2.30% |
| 2015 | 382 | 1.89% |
| 2014 | 396 | 1.96% |
| 2013 | 462 | 2.28% |
| 2012 | 341 | 1.69% |
| 2011 | 342 | 1.69% |
| 2010 | 263 | 1.30% |
| 2009 | 198 | 0.98% |
| 2008 | 203 | 1.00% |
| 2007 | 204 | 1.01% |
| 2006 | 133 | 0.66% |
| 2005 | 82 | 0.41% |
| 2004 | 135 | 0.67% |
| 2003 | 111 | 0.55% |
| 2002 | 115 | 0.57% |
| 2001 | 112 | 0.55% |
| 2000 | 72 | 0.36% |
| 1999 | 33 | 0.16% |
| 1998 | 24 | 0.12% |
| 1997 | 13 | 0.06% |
| 1996 | 6 | 0.03% |
Featured Stores
Discover the strongest performers and newest entrants in Croatia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
Big Cartel - Books & Media
Botble CMS - Electronics & Technology
WooCommerce - Electronics & Technology
Squarespace Commerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.3k | 100.00% |
| Emails | 12.1k | 59.45% |
| Phones | 5.9k | 29.07% |
| Ecommerce platform | 20.3k | 100.00% |
| Couriers | 4.2k | 20.69% |
| Payment Providers | 5.3k | 25.95% |
| Categories | 12.1k | 59.53% |
| Social Media | 12.3k | 60.45% |
Starter Package
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- Direct download or API integration
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Croatia E-commerce Database to:
Gain actionable insights into 20.3k physical stores in Croatia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Croatia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Croatia E-commerce Database?
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Our database covers over 20.3k Croatia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 34.7% among stores with at least one detectable social profile (10,675 stores) , followed by Instagram (31.9%) and YouTube (9.3%) .
Base: 12,283 stores with any detectable social profile (60.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10,675 stores
9,836 stores
2,862 stores
1,996 stores
1,557 stores
1,455 stores
1,317 stores
606 stores
450 stores
43 stores
Visual Distribution