Croatia E-commerce Market
Explore 17.7k verified e-commerce stores in the Croatia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 30.2k with e-commerce signals. 17.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 52.8% of stores with physical delivery (8,974 stores) , followed by Custom (20.2%) and Shopify (15.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,974 stores
3,439 stores
2,567 stores
487 stores
471 stores
380 stores
245 stores
195 stores
135 stores
115 stores
Visual Distribution
8,974 stores
3,439 stores
2,567 stores
487 stores
471 stores
380 stores
245 stores
195 stores
135 stores
115 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 8974 | 52.76% |
| Custom | 3439 | 20.22% |
| Shopify | 2567 | 15.09% |
| Magento | 487 | 2.86% |
| Squarespace Commerce | 471 | 2.77% |
| Wix eCommerce | 380 | 2.23% |
| PrestaShop | 245 | 1.44% |
| OpenCart | 195 | 1.15% |
| nopCommerce | 135 | 0.79% |
| Big Cartel | 115 | 0.68% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 64.4% share of all Croatia e-commerce stores (18,287) , with Custom at 12.1% and Shopify at 10.0% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
18,287 stores
3,439 stores
2,833 stores
585 stores
964 stores
1,489 stores
274 stores
239 stores
163 stores
121 stores
Visual Distribution
18,287 stores
3,439 stores
2,833 stores
585 stores
964 stores
1,489 stores
274 stores
239 stores
163 stores
121 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 18287 | 64.40% |
| Custom | 3439 | 12.11% |
| Shopify | 2833 | 9.98% |
| Magento | 585 | 2.06% |
| Squarespace Commerce | 964 | 3.40% |
| Wix eCommerce | 1489 | 5.24% |
| PrestaShop | 274 | 0.96% |
| OpenCart | 239 | 0.84% |
| nopCommerce | 163 | 0.57% |
| Big Cartel | 121 | 0.43% |
Categories Distribution
Health & Beauty stores with 16.0% of all stores (2,359 stores) , followed by Clothing & Accessories (15.9%) and Food & Beverages (12.8%) .
Base: 14,735 AI-verified stores with physical delivery and detected product categories (83.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,359 stores
2,344 stores
1,885 stores
1,590 stores
964 stores
924 stores
689 stores
565 stores
537 stores
521 stores
Visual Distribution
2,359 stores
2,344 stores
1,885 stores
1,590 stores
964 stores
924 stores
689 stores
565 stores
537 stores
521 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2359 | 16.01% |
| Clothing & Accessories | 2344 | 15.91% |
| Food & Beverages | 1885 | 12.79% |
| Home & Garden | 1590 | 10.79% |
| Electronics & Technology | 964 | 6.54% |
| Sporting Goods & Outdoor Gear | 924 | 6.27% |
| Tools & Hardware | 689 | 4.68% |
| Business & Industrial | 565 | 3.83% |
| Arts & Entertainment | 537 | 3.64% |
| Books & Media | 521 | 3.54% |
Payment Providers Distribution
MasterCard stores with 24.8% among AI-verified physical stores (2,087 stores) , followed by PayPal (21.7%) and American Express (14.3%) .
Base: 4,404 AI-verified physical stores with detectable payment providers (24.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,087 stores
1,824 stores
1,204 stores
919 stores
649 stores
400 stores
400 stores
201 stores
177 stores
158 stores
Visual Distribution
2,087 stores
1,824 stores
1,204 stores
919 stores
649 stores
400 stores
400 stores
201 stores
177 stores
158 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 2087 | 24.77% |
| PayPal | 1824 | 21.65% |
| American Express | 1204 | 14.29% |
| Stripe Connect | 919 | 10.91% |
| VISA | 649 | 7.70% |
| Google Pay | 400 | 4.75% |
| Apple Pay | 400 | 4.75% |
| WebPay | 201 | 2.39% |
| Klarna | 177 | 2.10% |
| JCB | 158 | 1.88% |
Shipping Carriers Distribution
GLS stores with 40.4% among AI-verified physical stores (2,072 stores) , followed by DPD (25.4%) and UPS (9.9%) .
Base: 3,855 AI-verified physical stores with detectable shipping carriers (21.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
2,072 stores
1,304 stores
506 stores
437 stores
178 stores
162 stores
134 stores
80 stores
69 stores
63 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 2072 | 40.41% |
| DPD | 1304 | 25.43% |
| UPS | 506 | 9.87% |
| DHL | 437 | 8.52% |
| USPS | 178 | 3.47% |
| FedEx | 162 | 3.16% |
| Hrvatska Pošta | 134 | 2.61% |
| TNT | 80 | 1.56% |
| Hermes | 69 | 1.35% |
| Speedy | 63 | 1.23% |
Store Launch Timeline
Over the past 12 months, 4,142 new stores were launched in Croatia , with the highest activity in 2026-04 (625 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
625 stores launched
597 stores launched
360 stores launched
328 stores launched
269 stores launched
388 stores launched
426 stores launched
295 stores launched
208 stores launched
264 stores launched
248 stores launched
134 stores launched
Monthly Trend
15.1% of last 12 months
14.4% of last 12 months
8.7% of last 12 months
7.9% of last 12 months
6.5% of last 12 months
9.4% of last 12 months
10.3% of last 12 months
7.1% of last 12 months
5.0% of last 12 months
6.4% of last 12 months
6.0% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 625 | 15.09% |
| 2026-03 | 597 | 14.41% |
| 2026-02 | 360 | 8.69% |
| 2026-01 | 328 | 7.92% |
| 2025-12 | 269 | 6.49% |
| 2025-11 | 388 | 9.37% |
| 2025-10 | 426 | 10.28% |
| 2025-09 | 295 | 7.12% |
| 2025-08 | 208 | 5.02% |
| 2025-07 | 264 | 6.37% |
| 2025-06 | 248 | 5.99% |
| 2025-05 | 134 | 3.24% |
Active Stores by Launch Year
Currently, 17,637 active stores in Croatia are tracked in our database , with the most stores launched in 2026 (1,958 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,958 active stores
3,155 active stores
1,846 active stores
1,324 active stores
1,011 active stores
1,120 active stores
1,203 active stores
857 active stores
869 active stores
619 active stores
403 active stores
354 active stores
350 active stores
381 active stores
291 active stores
Distribution by Launch Year
11.1% of tracked active stores
17.9% of tracked active stores
10.5% of tracked active stores
7.5% of tracked active stores
5.7% of tracked active stores
6.4% of tracked active stores
6.8% of tracked active stores
4.9% of tracked active stores
4.9% of tracked active stores
3.5% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
2.0% of tracked active stores
2.2% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1958 | 11.10% |
| 2025 | 3155 | 17.89% |
| 2024 | 1846 | 10.47% |
| 2023 | 1324 | 7.51% |
| 2022 | 1011 | 5.73% |
| 2021 | 1120 | 6.35% |
| 2020 | 1203 | 6.82% |
| 2019 | 857 | 4.86% |
| 2018 | 869 | 4.93% |
| 2017 | 619 | 3.51% |
| 2016 | 403 | 2.28% |
| 2015 | 354 | 2.01% |
| 2014 | 350 | 1.98% |
| 2013 | 381 | 2.16% |
| 2012 | 291 | 1.65% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Home & Garden
Custom - Clothing & Accessories
Custom - Home & Garden
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
WooCommerce - Food & Beverages
Custom - Tools & Hardware
WooCommerce - Clothing & Accessories
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 17.7k | 100.00% |
| Emails | 10.1k | 57.09% |
| Phones | 9.5k | 53.79% |
| Ecommerce platform | 17.7k | 100.00% |
| Couriers | 3.9k | 21.76% |
| Payment Providers | 4.4k | 24.86% |
| Categories | 15.2k | 85.96% |
| Social Media | 11.3k | 63.93% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Croatia e-commerce landscape:
Analyze 17.7k verified e-commerce stores in Croatia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Croatia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Croatia e-commerce intelligence?
-
We track 17.7k verified Croatia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 34.8% among stores with at least one detectable social profile (9,966 stores) , followed by Instagram (31.7%) and YouTube (9.5%) .
Base: 11,323 stores with any detectable social profile (63.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
9,966 stores
9,074 stores
2,709 stores
2,015 stores
1,434 stores
1,296 stores
1,144 stores
566 stores
375 stores
43 stores
Visual Distribution
9,966 stores
9,074 stores
2,709 stores
2,015 stores
1,434 stores
1,296 stores
1,144 stores
566 stores
375 stores
43 stores