Croatia E-commerce Database

Explore 19.9k e-commerce stores in the Croatia. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 64.6% of stores with physical delivery (8,698 stores) , followed by Shopify (20.2%) and Wix eCommerce (2.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

8,698 stores

Shopify 20.2%

2,725 stores

383 stores

319 stores

300 stores

281 stores

245 stores

212 stores

182 stores

119 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Croatia
Platform Stores with Physical Delivery Percentage
WooCommerce 8698 64.60%
Shopify 2725 20.24%
Wix eCommerce 383 2.84%
Magento 319 2.37%
Squarespace Commerce 300 2.23%
PrestaShop 281 2.09%
Zen Cart 245 1.82%
OpenCart 212 1.57%
Big Cartel 182 1.35%
nopCommerce 119 0.88%

All Stores Distribution

WooCommerce holds 70.1% share of all Croatia e-commerce stores (16,553) , with Shopify at 14.1% and Wix eCommerce at 6.5% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

16,553 stores

Shopify 14.1%

3,326 stores

1,537 stores

424 stores

572 stores

306 stores

250 stores

291 stores

207 stores

162 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Croatia
Platform Total Stores Percentage
WooCommerce 16553 70.06%
Shopify 3326 14.08%
Wix eCommerce 1537 6.50%
Magento 424 1.79%
Squarespace Commerce 572 2.42%
PrestaShop 306 1.30%
Zen Cart 250 1.06%
OpenCart 291 1.23%
Big Cartel 207 0.88%
nopCommerce 162 0.69%

Categories Distribution

Clothing & Accessories leads with 24.9% of all stores (3,084 stores) , followed by Health & Beauty (18.4%) and Electronics & Technology (12.7%) .

Top 10 Categories

Clothing & Accessories 24.9%

3,084 stores

Health & Beauty 18.4%

2,277 stores

Electronics & Technology 12.7%

1,575 stores

Home & Garden 8.0%

989 stores

Food & Beverages 7.0%

867 stores

Sporting Goods & Outdoor Gear 4.8%

590 stores

Tools & Hardware 4.5%

561 stores

Vehicles & Parts 4.4%

542 stores

Jewelry & Watches 3.9%

481 stores

Furniture & Home Decor 2.7%

338 stores

Visual Distribution

Distribution of top 10 Croatia store categories (November 2025)
Distribution of categories in Croatia e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3084 24.91%
Health & Beauty 2277 18.39%
Electronics & Technology 1575 12.72%
Home & Garden 989 7.99%
Food & Beverages 867 7.00%
Sporting Goods & Outdoor Gear 590 4.77%
Tools & Hardware 561 4.53%
Vehicles & Parts 542 4.38%
Jewelry & Watches 481 3.88%
Furniture & Home Decor 338 2.73%
Business & Industrial 272 2.20%
Arts & Entertainment 252 2.04%
Pets & Pet Supplies 220 1.78%
Baby & Toddler 167 1.35%
Toys & Games 166 1.34%

Payment Providers Distribution

MasterCard leads with 26.3% among AI-verified physical stores (2,147 stores) , followed by PayPal (19.9%) and American Express (12.6%) .

Base: 4,772 AI-verified physical stores with detectable payment providers (24.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

2,147 stores

PayPal 19.9%

1,625 stores

1,030 stores

988 stores

VISA 10.1%

827 stores

307 stores

299 stores

Bolt 2.4%

196 stores

JCB 2.1%

173 stores

152 stores

Visual Distribution

Distribution of top 10 Croatia payment providers (November 2025)
Distribution of payment providers in Croatia e-commerce stores
Payment Provider Store Count Market Share
MasterCard 2147 26.34%
PayPal 1625 19.94%
American Express 1030 12.64%
Stripe Connect 988 12.12%
VISA 827 10.15%
Google Pay 307 3.77%
Apple Pay 299 3.67%
Bolt 196 2.40%
JCB 173 2.12%
Klarna 152 1.86%
WebPay 127 1.56%
Paddle 107 1.31%
BitCoin 67 0.82%
Mada 59 0.72%
SEPA 47 0.58%

Shipping Carriers Distribution

GLS leads with 37.3% among AI-verified physical stores (1,807 stores) , followed by DPD (21.7%) and UPS (11.3%) .

Base: 3,541 AI-verified physical stores with detectable shipping carriers (17.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 37.3%

1,807 stores

DPD 21.7%

1,049 stores

UPS 11.3%

546 stores

DHL 10.2%

494 stores

USPS 4.9%

235 stores

FedEx 4.4%

212 stores

120 stores

TNT 2.3%

110 stores

78 stores

66 stores

Visual Distribution

Distribution of top 10 Croatia shipping carriers (November 2025)
Distribution of shipping carriers in Croatia e-commerce stores
Shipping Carrier Store Count Market Share
GLS 1807 37.30%
DPD 1049 21.66%
UPS 546 11.27%
DHL 494 10.20%
USPS 235 4.85%
FedEx 212 4.38%
Hrvatska Pošta 120 2.48%
TNT 110 2.27%
Speedy 78 1.61%
Hermes 66 1.36%
4PX 40 0.83%
JX 24 0.50%
Blue Star 22 0.45%
TCS 21 0.43%
ePacket 20 0.41%

Store Launch Timeline

Over the past 12 months, 5,788 new stores were launched in Croatia , with the highest activity in 2025-10 (638 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.0%

638 stores launched

2025-09 9.7%

561 stores launched

2025-08 9.1%

524 stores launched

2025-07 11.8%

681 stores launched

2025-06 8.5%

493 stores launched

2025-05 10.0%

580 stores launched

2025-04 8.4%

485 stores launched

2025-03 8.4%

488 stores launched

2025-02 6.5%

374 stores launched

2025-01 6.6%

380 stores launched

2024-12 5.5%

318 stores launched

2024-11 4.6%

266 stores launched

Monthly Trend

Monthly store launches in Croatia (November 2025)
Monthly store launches in Croatia over the past 12 months
Month Stores Launched Percentage
2025-10 638 11.02%
2025-09 561 9.69%
2025-08 524 9.05%
2025-07 681 11.77%
2025-06 493 8.52%
2025-05 580 10.02%
2025-04 485 8.38%
2025-03 488 8.43%
2025-02 374 6.46%
2025-01 380 6.57%
2024-12 318 5.49%
2024-11 266 4.60%

Active Stores by Launch Year

Currently, 19,716 active stores in Croatia are tracked in our database , with the most stores launched in 2025 (5,216 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 26.5%

5,216 active stores

2024 12.3%

2,424 active stores

2023 8.1%

1,600 active stores

2022 6.4%

1,270 active stores

2021 6.7%

1,316 active stores

2020 6.3%

1,251 active stores

2019 4.5%

890 active stores

2018 4.5%

893 active stores

2017 3.3%

653 active stores

2016 2.4%

466 active stores

2015 2.0%

396 active stores

2014 2.1%

408 active stores

2013 2.4%

477 active stores

2012 1.8%

359 active stores

2011 1.8%

349 active stores

Distribution by Launch Year

Active stores in Croatia by original launch year (November 2025)
Active stores in Croatia by launch year
Launch Year Active Stores Percentage
2025 5216 26.46%
2024 2424 12.29%
2023 1600 8.12%
2022 1270 6.44%
2021 1316 6.67%
2020 1251 6.35%
2019 890 4.51%
2018 893 4.53%
2017 653 3.31%
2016 466 2.36%
2015 396 2.01%
2014 408 2.07%
2013 477 2.42%
2012 359 1.82%
2011 349 1.77%
2010 275 1.39%
2009 214 1.09%
2008 196 0.99%
2007 222 1.13%
2006 136 0.69%
2005 91 0.46%
2004 130 0.66%
2003 108 0.55%
2002 104 0.53%
2001 120 0.61%
2000 65 0.33%
1999 35 0.18%
1998 29 0.15%
1997 15 0.08%
1996 8 0.04%

Social Media Usage

Facebook leads with 33.7% among stores with at least one detectable social profile (9,374 stores) , followed by Instagram (30.0%) and YouTube (10.1%) .

Base: 11,005 stores with any detectable social profile (55.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.7%

9,374 stores

Instagram 30.0%

8,333 stores

YouTube 10.1%

2,793 stores

Twitter 5.8%

1,603 stores

TikTok 5.7%

1,575 stores

LinkedIn 5.3%

1,475 stores

Pinterest 4.6%

1,268 stores

X 2.5%

682 stores

WhatsApp 2.1%

581 stores

Reddit 0.4%

98 stores

Visual Distribution

Distribution of social media platforms in Croatia (November 2025)
Distribution of social media platforms in Croatia e-commerce stores
Social Platform Store Count Market Share
Facebook 9374 33.74%
Instagram 8333 29.99%
YouTube 2793 10.05%
Twitter 1603 5.77%
TikTok 1575 5.67%
LinkedIn 1475 5.31%
Pinterest 1268 4.56%
X 682 2.45%
WhatsApp 581 2.09%
Reddit 98 0.35%

Dataset Coverage

Field Rows count Coverage
Website 19.9k 100.00%
Emails 10.9k 54.83%
Phones 5.3k 26.64%
Ecommerce platform 13.9k 69.82%
Couriers 3.5k 17.81%
Payment Providers 4.8k 24.01%
Categories 12.8k 64.43%
Social Media 11.0k 55.36%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Croatia E-commerce Database?

Our database covers over 19.9k Croatia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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