Croatia E-commerce Market
Explore 16.7k verified e-commerce stores in the Croatia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 28.2k with e-commerce signals. 16.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 53.7% of stores with physical delivery (8,657 stores) , followed by Custom (21.5%) and Shopify (14.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,657 stores
3,458 stores
2,279 stores
458 stores
369 stores
238 stores
225 stores
187 stores
134 stores
112 stores
Visual Distribution
8,657 stores
3,458 stores
2,279 stores
458 stores
369 stores
238 stores
225 stores
187 stores
134 stores
112 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 8657 | 53.71% |
| Custom | 3458 | 21.46% |
| Shopify | 2279 | 14.14% |
| Magento | 458 | 2.84% |
| Wix eCommerce | 369 | 2.29% |
| PrestaShop | 238 | 1.48% |
| Squarespace Commerce | 225 | 1.40% |
| OpenCart | 187 | 1.16% |
| nopCommerce | 134 | 0.83% |
| VirtueMart | 112 | 0.69% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 65.0% share of all Croatia e-commerce stores (17,591) , with Custom at 12.8% and Shopify at 9.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,591 stores
3,458 stores
2,482 stores
556 stores
1,438 stores
265 stores
696 stores
228 stores
162 stores
197 stores
Visual Distribution
17,591 stores
3,458 stores
2,482 stores
556 stores
1,438 stores
265 stores
696 stores
228 stores
162 stores
197 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 17591 | 64.98% |
| Custom | 3458 | 12.77% |
| Shopify | 2482 | 9.17% |
| Magento | 556 | 2.05% |
| Wix eCommerce | 1438 | 5.31% |
| PrestaShop | 265 | 0.98% |
| Squarespace Commerce | 696 | 2.57% |
| OpenCart | 228 | 0.84% |
| nopCommerce | 162 | 0.60% |
| VirtueMart | 197 | 0.73% |
Categories Distribution
Health & Beauty stores with 16.4% of all stores (2,274 stores) , followed by Clothing & Accessories (16.2%) and Food & Beverages (11.6%) .
Base: 13,904 AI-verified stores with physical delivery and detected product categories (83.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,274 stores
2,248 stores
1,606 stores
1,517 stores
930 stores
904 stores
669 stores
554 stores
509 stores
498 stores
Visual Distribution
2,274 stores
2,248 stores
1,606 stores
1,517 stores
930 stores
904 stores
669 stores
554 stores
509 stores
498 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2274 | 16.36% |
| Clothing & Accessories | 2248 | 16.17% |
| Food & Beverages | 1606 | 11.55% |
| Home & Garden | 1517 | 10.91% |
| Electronics & Technology | 930 | 6.69% |
| Sporting Goods & Outdoor Gear | 904 | 6.50% |
| Tools & Hardware | 669 | 4.81% |
| Business & Industrial | 554 | 3.98% |
| Arts & Entertainment | 509 | 3.66% |
| Gifts & Special Occasions | 498 | 3.58% |
Payment Providers Distribution
MasterCard stores with 23.0% among AI-verified physical stores (1,753 stores) , followed by PayPal (20.2%) and American Express (13.6%) .
Base: 4,058 AI-verified physical stores with detectable payment providers (24.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,753 stores
1,540 stores
1,032 stores
703 stores
617 stores
523 stores
464 stores
234 stores
186 stores
149 stores
Visual Distribution
1,753 stores
1,540 stores
1,032 stores
703 stores
617 stores
523 stores
464 stores
234 stores
186 stores
149 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 1753 | 23.02% |
| PayPal | 1540 | 20.22% |
| American Express | 1032 | 13.55% |
| Stripe Connect | 703 | 9.23% |
| VISA | 617 | 8.10% |
| Apple Pay | 523 | 6.87% |
| Google Pay | 464 | 6.09% |
| Klarna | 234 | 3.07% |
| WebPay | 186 | 2.44% |
| JCB | 149 | 1.96% |
Shipping Carriers Distribution
GLS stores with 42.8% among AI-verified physical stores (1,981 stores) , followed by DPD (21.9%) and UPS (10.2%) .
Base: 3,465 AI-verified physical stores with detectable shipping carriers (20.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,981 stores
1,015 stores
470 stores
412 stores
168 stores
156 stores
121 stores
66 stores
61 stores
61 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 1981 | 42.79% |
| DPD | 1015 | 21.92% |
| UPS | 470 | 10.15% |
| DHL | 412 | 8.90% |
| USPS | 168 | 3.63% |
| FedEx | 156 | 3.37% |
| Hrvatska Pošta | 121 | 2.61% |
| TNT | 66 | 1.43% |
| Hermes | 61 | 1.32% |
| Speedy | 61 | 1.32% |
Store Launch Timeline
Over the past 12 months, 3,711 new stores were launched in Croatia , with the highest activity in 2026-05 (669 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
669 stores launched
521 stores launched
459 stores launched
308 stores launched
254 stores launched
229 stores launched
244 stores launched
251 stores launched
258 stores launched
182 stores launched
242 stores launched
94 stores launched
Monthly Trend
18.0% of last 12 months
14.0% of last 12 months
12.4% of last 12 months
8.3% of last 12 months
6.8% of last 12 months
6.2% of last 12 months
6.6% of last 12 months
6.8% of last 12 months
7.0% of last 12 months
4.9% of last 12 months
6.5% of last 12 months
2.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 669 | 18.03% |
| 2026-04 | 521 | 14.04% |
| 2026-03 | 459 | 12.37% |
| 2026-02 | 308 | 8.30% |
| 2026-01 | 254 | 6.84% |
| 2025-12 | 229 | 6.17% |
| 2025-11 | 244 | 6.58% |
| 2025-10 | 251 | 6.76% |
| 2025-09 | 258 | 6.95% |
| 2025-08 | 182 | 4.90% |
| 2025-07 | 242 | 6.52% |
| 2025-06 | 94 | 2.53% |
Active Stores by Launch Year
Currently, 16,649 active stores in Croatia are tracked in our database , with the most stores launched in 2026 (2,245 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,245 active stores
2,554 active stores
1,711 active stores
1,221 active stores
949 active stores
1,059 active stores
1,132 active stores
825 active stores
840 active stores
613 active stores
389 active stores
339 active stores
321 active stores
363 active stores
277 active stores
Distribution by Launch Year
13.5% of tracked active stores
15.3% of tracked active stores
10.3% of tracked active stores
7.3% of tracked active stores
5.7% of tracked active stores
6.4% of tracked active stores
6.8% of tracked active stores
5.0% of tracked active stores
5.0% of tracked active stores
3.7% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
1.9% of tracked active stores
2.2% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2245 | 13.48% |
| 2025 | 2554 | 15.34% |
| 2024 | 1711 | 10.28% |
| 2023 | 1221 | 7.33% |
| 2022 | 949 | 5.70% |
| 2021 | 1059 | 6.36% |
| 2020 | 1132 | 6.80% |
| 2019 | 825 | 4.96% |
| 2018 | 840 | 5.05% |
| 2017 | 613 | 3.68% |
| 2016 | 389 | 2.34% |
| 2015 | 339 | 2.04% |
| 2014 | 321 | 1.93% |
| 2013 | 363 | 2.18% |
| 2012 | 277 | 1.66% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Home & Garden
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom - Home & Garden
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
PrestaShop - Home & Garden
Shopify - Food & Beverages
Shopify - Food & Beverages
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 16.7k | 100.00% |
| Emails | 9.7k | 57.93% |
| Phones | 8.8k | 52.87% |
| Ecommerce platform | 16.7k | 100.00% |
| Couriers | 3.5k | 20.73% |
| Payment Providers | 4.1k | 24.28% |
| Categories | 14.4k | 85.97% |
| Social Media | 10.6k | 63.38% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Croatia e-commerce landscape:
Analyze 16.7k verified e-commerce stores in Croatia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Croatia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Croatia e-commerce intelligence?
-
We track 16.7k verified Croatia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 35.1% among stores with at least one detectable social profile (9,320 stores) , followed by Instagram (31.8%) and YouTube (9.6%) .
Base: 10,594 stores with any detectable social profile (63.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
9,320 stores
8,458 stores
2,557 stores
1,682 stores
1,376 stores
1,210 stores
1,063 stores
530 stores
343 stores
34 stores
Visual Distribution
9,320 stores
8,458 stores
2,557 stores
1,682 stores
1,376 stores
1,210 stores
1,063 stores
530 stores
343 stores
34 stores