Croatia E-commerce Database

Explore 17.1k verified e-commerce stores in the Croatia. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 30.1k with e-commerce signals. 17.1k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

WooCommerce leads with 53.9% of stores with physical delivery (9,050 stores) , followed by Custom (17.7%) and Shopify (16.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

9,050 stores

Custom 17.7%

2,968 stores

Shopify 16.4%

2,744 stores

513 stores

382 stores

375 stores

270 stores

208 stores

142 stores

123 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Croatia
Platform Stores with Physical Delivery Percentage
WooCommerce 9050 53.95%
Custom 2968 17.69%
Shopify 2744 16.36%
Magento 513 3.06%
Squarespace Commerce 382 2.28%
Wix eCommerce 375 2.24%
PrestaShop 270 1.61%
OpenCart 208 1.24%
nopCommerce 142 0.85%
Big Cartel 123 0.73%

Categories Distribution

Health & Beauty leads with 23.3% of all stores (2,337 stores) , followed by Clothing & Accessories (19.5%) and Electronics & Technology (14.3%) .

Base: 10,031 AI-verified stores with physical delivery and detected product categories (58.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 23.3%

2,337 stores

Clothing & Accessories 19.5%

1,958 stores

Electronics & Technology 14.3%

1,430 stores

Food & Beverages 8.6%

859 stores

Home & Garden 7.1%

713 stores

Tools & Hardware 4.3%

432 stores

Jewelry & Watches 4.3%

429 stores

Sporting Goods & Outdoor Gear 4.1%

407 stores

Vehicles & Parts 3.7%

371 stores

Furniture & Home Decor 3.1%

307 stores

Visual Distribution

Distribution of top 10 Croatia store categories (March 2026)
Distribution of categories in Croatia e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2337 23.30%
Clothing & Accessories 1958 19.52%
Electronics & Technology 1430 14.26%
Food & Beverages 859 8.56%
Home & Garden 713 7.11%
Tools & Hardware 432 4.31%
Jewelry & Watches 429 4.28%
Sporting Goods & Outdoor Gear 407 4.06%
Vehicles & Parts 371 3.70%
Furniture & Home Decor 307 3.06%
Pets & Pet Supplies 177 1.76%
Arts & Entertainment 160 1.60%
Business & Industrial 156 1.56%
Gifts & Special Occasions 154 1.54%
Toys & Games 141 1.41%

Payment Providers Distribution

MasterCard leads with 26.2% among AI-verified physical stores (2,224 stores) , followed by PayPal (20.0%) and American Express (13.9%) .

Base: 4,529 AI-verified physical stores with detectable payment providers (26.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

2,224 stores

PayPal 20.0%

1,699 stores

1,179 stores

VISA 11.0%

931 stores

833 stores

386 stores

368 stores

173 stores

JCB 1.7%

148 stores

147 stores

Visual Distribution

Distribution of top 10 Croatia payment providers (March 2026)
Distribution of payment providers in Croatia e-commerce stores
Payment Provider Store Count Market Share
MasterCard 2224 26.23%
PayPal 1699 20.04%
American Express 1179 13.90%
VISA 931 10.98%
Stripe Connect 833 9.82%
Google Pay 386 4.55%
Apple Pay 368 4.34%
WebPay 173 2.04%
JCB 148 1.75%
Klarna 147 1.73%
Bolt 117 1.38%
BitCoin 104 1.23%
PayU 68 0.80%
Bancontact 52 0.61%
UnionPay 51 0.60%

Shipping Carriers Distribution

GLS leads with 40.9% among AI-verified physical stores (2,089 stores) , followed by DPD (25.4%) and UPS (9.6%) .

Base: 3,839 AI-verified physical stores with detectable shipping carriers (22.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 40.9%

2,089 stores

DPD 25.4%

1,298 stores

UPS 9.6%

489 stores

DHL 9.0%

462 stores

FedEx 3.1%

156 stores

USPS 3.0%

152 stores

140 stores

TNT 1.5%

78 stores

67 stores

66 stores

Visual Distribution

Distribution of top 10 Croatia shipping carriers (March 2026)
Distribution of shipping carriers in Croatia e-commerce stores
Shipping Carrier Store Count Market Share
GLS 2089 40.89%
DPD 1298 25.41%
UPS 489 9.57%
DHL 462 9.04%
FedEx 156 3.05%
USPS 152 2.98%
Hrvatska Pošta 140 2.74%
TNT 78 1.53%
Hermes 67 1.31%
Speedy 66 1.29%
La Poste 26 0.51%
Colissimo 24 0.47%
TCS 22 0.43%
Deutsche Post 20 0.39%
JX 20 0.39%

Store Launch Timeline

Over the past 12 months, 3,975 new stores were launched in Croatia , with the highest activity in 2026-02 (428 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 10.8%

428 stores launched

2026-01 11.0%

436 stores launched

2025-12 7.8%

309 stores launched

2025-11 12.0%

478 stores launched

2025-10 11.4%

452 stores launched

2025-09 7.8%

311 stores launched

2025-08 6.0%

237 stores launched

2025-07 7.3%

289 stores launched

2025-06 6.9%

276 stores launched

2025-05 6.1%

244 stores launched

2025-04 6.4%

254 stores launched

2025-03 6.6%

261 stores launched

Monthly Trend

Monthly store launches in Croatia (March 2026)
Monthly store launches in Croatia over the past 12 months
Month Stores Launched Percentage
2026-02 428 10.77%
2026-01 436 10.97%
2025-12 309 7.77%
2025-11 478 12.03%
2025-10 452 11.37%
2025-09 311 7.82%
2025-08 237 5.96%
2025-07 289 7.27%
2025-06 276 6.94%
2025-05 244 6.14%
2025-04 254 6.39%
2025-03 261 6.57%

Active Stores by Launch Year

Currently, 17,047 active stores in Croatia are tracked in our database , with the most stores launched in 2026 (866 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.1%

866 active stores

2025 20.7%

3,528 active stores

2024 11.6%

1,985 active stores

2023 8.3%

1,415 active stores

2022 6.3%

1,066 active stores

2021 6.6%

1,121 active stores

2020 7.1%

1,212 active stores

2019 4.9%

839 active stores

2018 5.0%

854 active stores

2017 3.6%

609 active stores

2016 2.4%

401 active stores

2015 1.9%

330 active stores

2014 1.9%

332 active stores

2013 2.2%

378 active stores

2012 1.7%

292 active stores

Distribution by Launch Year

Active stores in Croatia by original launch year (March 2026)
Active stores in Croatia by launch year
Launch Year Active Stores Percentage
2026 866 5.08%
2025 3528 20.70%
2024 1985 11.64%
2023 1415 8.30%
2022 1066 6.25%
2021 1121 6.58%
2020 1212 7.11%
2019 839 4.92%
2018 854 5.01%
2017 609 3.57%
2016 401 2.35%
2015 330 1.94%
2014 332 1.95%
2013 378 2.22%
2012 292 1.71%
2011 299 1.75%
2010 235 1.38%
2009 177 1.04%
2008 179 1.05%
2007 178 1.04%
2006 118 0.69%
2005 77 0.45%
2004 121 0.71%
2003 96 0.56%
2002 100 0.59%
2001 108 0.63%
2000 66 0.39%
1999 32 0.19%
1998 19 0.11%
1997 11 0.06%
1996 3 0.02%

Social Media Usage

Facebook leads with 34.6% among stores with at least one detectable social profile (9,942 stores) , followed by Instagram (31.8%) and YouTube (9.6%) .

Base: 11,292 stores with any detectable social profile (65.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.6%

9,942 stores

Instagram 31.8%

9,116 stores

YouTube 9.6%

2,747 stores

TikTok 7.1%

2,047 stores

LinkedIn 4.9%

1,399 stores

Twitter 4.4%

1,274 stores

Pinterest 4.0%

1,160 stores

X 2.0%

582 stores

WhatsApp 1.4%

399 stores

Vimeo 0.1%

36 stores

Visual Distribution

Distribution of social media platforms in Croatia (March 2026)
Distribution of social media platforms in Croatia e-commerce stores
Social Platform Store Count Market Share
Facebook 9942 34.64%
Instagram 9116 31.76%
YouTube 2747 9.57%
TikTok 2047 7.13%
LinkedIn 1399 4.87%
Twitter 1274 4.44%
Pinterest 1160 4.04%
X 582 2.03%
WhatsApp 399 1.39%
Vimeo 36 0.13%

Data Coverage

Field Rows count Coverage
Website 17.1k 100.00%
Emails 10.4k 60.92%
Phones 5.3k 30.77%
Ecommerce platform 17.1k 100.00%
Couriers 3.8k 22.41%
Payment Providers 4.5k 26.43%
Categories 10.3k 60.20%
Social Media 11.3k 65.90%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Croatia e-commerce landscape:

Analyze 17.1k verified e-commerce stores in Croatia - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Croatia e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Croatia e-commerce intelligence?

We track 17.1k verified Croatia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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