Croatia E-commerce Market
Explore 17k verified e-commerce stores in the Croatia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 33.5k with e-commerce signals. 17k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 51.7% of stores with physical delivery (8,782 stores) , followed by Custom (20.3%) and Shopify (15.4%) .
Base: 16,987 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,782 stores
3,456 stores
2,618 stores
290 stores
286 stores
277 stores
225 stores
153 stores
135 stores
110 stores
Visual Distribution
8,782 stores
3,456 stores
2,618 stores
290 stores
286 stores
277 stores
225 stores
153 stores
135 stores
110 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 8782 | 51.70% |
| Custom | 3456 | 20.34% |
| Shopify | 2618 | 15.41% |
| Wix eCommerce | 290 | 1.71% |
| OpenCart | 286 | 1.68% |
| Magento | 277 | 1.63% |
| PrestaShop | 225 | 1.32% |
| Squarespace Commerce | 153 | 0.90% |
| nopCommerce | 135 | 0.79% |
| VirtueMart | 110 | 0.65% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 59.1% share of detected Croatia e-commerce signals (19,782) , with Custom at 12.0% and Shopify at 10.7% (October 2026) .
Base: 33,468 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
19,782 websites
4,006 websites
3,592 websites
2,001 websites
401 websites
474 websites
315 websites
719 websites
183 websites
221 websites
Visual Distribution
19,782 websites
4,006 websites
3,592 websites
2,001 websites
401 websites
474 websites
315 websites
719 websites
183 websites
221 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 19782 | 59.11% |
| Custom | 4006 | 11.97% |
| Shopify | 3592 | 10.73% |
| Wix eCommerce | 2001 | 5.98% |
| OpenCart | 401 | 1.20% |
| Magento | 474 | 1.42% |
| PrestaShop | 315 | 0.94% |
| Squarespace Commerce | 719 | 2.15% |
| nopCommerce | 183 | 0.55% |
| VirtueMart | 221 | 0.66% |
Categories Distribution
Health & Beauty stores with 13.9% of all stores (2,367 stores) , followed by Clothing & Accessories (13.2%) and Food & Beverages (9.4%) .
Base: 16,987 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,367 stores
2,243 stores
1,604 stores
1,556 stores
889 stores
883 stores
678 stores
559 stores
521 stores
506 stores
Visual Distribution
2,367 stores
2,243 stores
1,604 stores
1,556 stores
889 stores
883 stores
678 stores
559 stores
521 stores
506 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2367 | 13.93% |
| Clothing & Accessories | 2243 | 13.20% |
| Food & Beverages | 1604 | 9.44% |
| Home & Garden | 1556 | 9.16% |
| Sporting Goods & Outdoor Gear | 889 | 5.23% |
| Electronics & Technology | 883 | 5.20% |
| Tools & Hardware | 678 | 3.99% |
| Gifts & Special Occasions | 559 | 3.29% |
| Arts & Entertainment | 521 | 3.07% |
| Business & Industrial | 506 | 2.98% |
Payment Providers Distribution
VISA accounts for 17.8% of displayed detection occurrences (4,814 occurrences) , followed by MasterCard (17.2%) and Maestro (13.0%) .
Base: 26,980 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
4,814 occurrences
4,635 occurrences
3,519 occurrences
3,492 occurrences
2,164 occurrences
2,087 occurrences
1,905 occurrences
1,895 occurrences
1,484 occurrences
985 occurrences
Visual Distribution
4,814 occurrences
4,635 occurrences
3,519 occurrences
3,492 occurrences
2,164 occurrences
2,087 occurrences
1,905 occurrences
1,895 occurrences
1,484 occurrences
985 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 4814 | 17.84% |
| MasterCard | 4635 | 17.18% |
| Maestro | 3519 | 13.04% |
| PayPal | 3492 | 12.94% |
| American Express | 2164 | 8.02% |
| DinersClub | 2087 | 7.74% |
| Stripe | 1905 | 7.06% |
| Apple Pay | 1895 | 7.02% |
| CorvusPay | 1484 | 5.50% |
| Monri | 985 | 3.65% |
Shipping Carriers Distribution
GLS accounts for 33.8% of displayed detection occurrences (3,219 occurrences) , followed by Hrvatska Pošta (17.0%) and DPD (16.9%) .
Base: 9,529 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
3,219 occurrences
1,624 occurrences
1,612 occurrences
1,176 occurrences
655 occurrences
364 occurrences
285 occurrences
226 occurrences
207 occurrences
161 occurrences
Visual Distribution
3,219 occurrences
1,624 occurrences
1,612 occurrences
1,176 occurrences
655 occurrences
364 occurrences
285 occurrences
226 occurrences
207 occurrences
161 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| GLS | 3219 | 33.78% |
| Hrvatska Pošta | 1624 | 17.04% |
| DPD | 1612 | 16.92% |
| BOX NOW | 1176 | 12.34% |
| DHL | 655 | 6.87% |
| UPS | 364 | 3.82% |
| Overseas Express | 285 | 2.99% |
| FedEx | 226 | 2.37% |
| Post Express | 207 | 2.17% |
| USPS | 161 | 1.69% |
Store Launch Timeline
Over the past 12 months, 4,140 new stores were launched in Croatia , with the highest activity in 2026-09 (762 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
762 stores launched
597 stores launched
435 stores launched
373 stores launched
356 stores launched
303 stores launched
331 stores launched
275 stores launched
249 stores launched
191 stores launched
225 stores launched
43 stores launched
Monthly Trend
18.4% of last 12 months
14.4% of last 12 months
10.5% of last 12 months
9.0% of last 12 months
8.6% of last 12 months
7.3% of last 12 months
8.0% of last 12 months
6.6% of last 12 months
6.0% of last 12 months
4.6% of last 12 months
5.4% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 762 | 18.41% |
| 2026-08 | 597 | 14.42% |
| 2026-07 | 435 | 10.51% |
| 2026-06 | 373 | 9.01% |
| 2026-05 | 356 | 8.60% |
| 2026-04 | 303 | 7.32% |
| 2026-03 | 331 | 8.00% |
| 2026-02 | 275 | 6.64% |
| 2026-01 | 249 | 6.01% |
| 2025-12 | 191 | 4.61% |
| 2025-11 | 225 | 5.43% |
| 2025-10 | 43 | 1.04% |
Active Stores by Launch Year
Currently, 16,926 active stores in Croatia are tracked in our database , with the most stores launched in 2026 (3,844 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,844 active stores
2,116 active stores
1,483 active stores
1,139 active stores
896 active stores
966 active stores
1,000 active stores
774 active stores
824 active stores
576 active stores
374 active stores
332 active stores
312 active stores
346 active stores
262 active stores
Distribution by Launch Year
22.7% of tracked active stores
12.5% of tracked active stores
8.8% of tracked active stores
6.7% of tracked active stores
5.3% of tracked active stores
5.7% of tracked active stores
5.9% of tracked active stores
4.6% of tracked active stores
4.9% of tracked active stores
3.4% of tracked active stores
2.2% of tracked active stores
2.0% of tracked active stores
1.8% of tracked active stores
2.0% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3844 | 22.71% |
| 2025 | 2116 | 12.50% |
| 2024 | 1483 | 8.76% |
| 2023 | 1139 | 6.73% |
| 2022 | 896 | 5.29% |
| 2021 | 966 | 5.71% |
| 2020 | 1000 | 5.91% |
| 2019 | 774 | 4.57% |
| 2018 | 824 | 4.87% |
| 2017 | 576 | 3.40% |
| 2016 | 374 | 2.21% |
| 2015 | 332 | 1.96% |
| 2014 | 312 | 1.84% |
| 2013 | 346 | 2.04% |
| 2012 | 262 | 1.55% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Home & Garden
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom - Home & Garden
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
Custom
Shopify
Odoo - Home & Garden
Shopify - Clothing & Accessories
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 17k | 100.00% |
| Emails | 13.1k | 77.21% |
| Phones | 10.4k | 61.18% |
| Ecommerce platform | 17k | 100.00% |
| Couriers | 6.2k | 36.36% |
| Payment Providers | 8.8k | 51.76% |
| Categories | 14.5k | 85.11% |
| Social Media | 10.2k | 60.30% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Croatia e-commerce landscape:
Analyze 17k verified e-commerce stores in Croatia - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Croatia e-commerce intelligence?
-
We track 17k verified Croatia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 35.2% of displayed detection occurrences (8,909 occurrences) , followed by Instagram (32.6%) and YouTube (9.0%) .
Base: 25,332 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,909 occurrences
8,269 occurrences
2,285 occurrences
1,576 occurrences
1,295 occurrences
1,060 occurrences
1,052 occurrences
537 occurrences
316 occurrences
33 occurrences
Visual Distribution
8,909 occurrences
8,269 occurrences
2,285 occurrences
1,576 occurrences
1,295 occurrences
1,060 occurrences
1,052 occurrences
537 occurrences
316 occurrences
33 occurrences