Romania E-commerce Database

Explore 65.8k e-commerce stores in the Romania. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 38.0% of stores with physical delivery (24,690 stores) , followed by Custom (33.0%) and Shopify (15.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

24,690 stores

Custom 33.0%

21,455 stores

Shopify 15.8%

10,248 stores

3,505 stores

2,320 stores

1,353 stores

626 stores

442 stores

Unas 0.3%

172 stores

109 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Romania
Platform Stores with Physical Delivery Percentage
WooCommerce 24690 38.03%
Custom 21455 33.05%
Shopify 10248 15.79%
PrestaShop 3505 5.40%
OpenCart 2320 3.57%
Magento 1353 2.08%
Wix eCommerce 626 0.96%
CS Cart 442 0.68%
Unas 172 0.26%
Shoptet 109 0.17%

All Stores Distribution

WooCommerce holds 49.6% share of all Romania e-commerce stores (45,638) , with Custom at 23.3% and Shopify at 14.5% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

45,638 stores

Custom 23.3%

21,455 stores

Shopify 14.5%

13,331 stores

3,872 stores

3,046 stores

1,611 stores

2,273 stores

512 stores

Unas 0.2%

212 stores

112 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Romania
Platform Total Stores Percentage
WooCommerce 45638 49.57%
Custom 21455 23.30%
Shopify 13331 14.48%
PrestaShop 3872 4.21%
OpenCart 3046 3.31%
Magento 1611 1.75%
Wix eCommerce 2273 2.47%
CS Cart 512 0.56%
Unas 212 0.23%
Shoptet 112 0.12%

Categories Distribution

Health & Beauty leads with 17.2% of all stores (9,333 stores) , followed by Clothing & Accessories (14.7%) and Electronics & Technology (9.9%) .

Top 10 Categories

Health & Beauty 17.2%

9,333 stores

Clothing & Accessories 14.7%

7,985 stores

Electronics & Technology 9.9%

5,346 stores

Food & Beverages 9.4%

5,075 stores

Home & Garden 9.2%

5,010 stores

Furniture & Home Decor 6.8%

3,671 stores

Vehicles & Parts 6.8%

3,670 stores

Tools & Hardware 5.2%

2,831 stores

Gifts & Special Occasions 4.6%

2,494 stores

Business & Industrial 4.1%

2,223 stores

Visual Distribution

Distribution of top 10 Romania store categories (November 2025)
Distribution of categories in Romania e-commerce stores
Category Number of Stores Percentage
Health & Beauty 9333 17.20%
Clothing & Accessories 7985 14.71%
Electronics & Technology 5346 9.85%
Food & Beverages 5075 9.35%
Home & Garden 5010 9.23%
Furniture & Home Decor 3671 6.76%
Vehicles & Parts 3670 6.76%
Tools & Hardware 2831 5.22%
Gifts & Special Occasions 2494 4.60%
Business & Industrial 2223 4.10%
Jewelry & Watches 2062 3.80%
Sporting Goods & Outdoor Gear 1320 2.43%
Toys & Games 1231 2.27%
Arts & Entertainment 1084 2.00%
Pets & Pet Supplies 932 1.72%

Payment Providers Distribution

MasterCard leads with 31.5% among AI-verified physical stores (5,857 stores) , followed by VISA (23.9%) and PayPal (10.7%) .

Base: 13,290 AI-verified physical stores with detectable payment providers (20.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

5,857 stores

VISA 23.9%

4,442 stores

PayPal 10.7%

1,994 stores

1,862 stores

738 stores

675 stores

PayU 3.6%

675 stores

608 stores

JCB 2.9%

545 stores

Bolt 2.4%

448 stores

Visual Distribution

Distribution of top 10 Romania payment providers (November 2025)
Distribution of payment providers in Romania e-commerce stores
Payment Provider Store Count Market Share
MasterCard 5857 31.45%
VISA 4442 23.85%
PayPal 1994 10.71%
Stripe Connect 1862 10.00%
Apple Pay 738 3.96%
Google Pay 675 3.62%
PayU 675 3.62%
American Express 608 3.26%
JCB 545 2.93%
Bolt 448 2.41%
Klarna 254 1.36%
BitCoin 212 1.14%
Paddle 129 0.69%
PayPo 104 0.56%
WebPay 79 0.42%

Shipping Carriers Distribution

DPD leads with 21.4% among AI-verified physical stores (3,499 stores) , followed by GLS (17.9%) and Posta Romana (13.6%) .

Base: 11,964 AI-verified physical stores with detectable shipping carriers (18.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DPD 21.4%

3,499 stores

GLS 17.9%

2,920 stores

2,222 stores

UPS 12.7%

2,065 stores

1,212 stores

DHL 6.8%

1,117 stores

901 stores

TNT 3.3%

535 stores

349 stores

FedEx 2.1%

347 stores

Visual Distribution

Distribution of top 10 Romania shipping carriers (November 2025)
Distribution of shipping carriers in Romania e-commerce stores
Shipping Carrier Store Count Market Share
DPD 3499 21.44%
GLS 2920 17.89%
Posta Romana 2222 13.62%
UPS 2065 12.65%
Urgent Cargus 1212 7.43%
DHL 1117 6.85%
Poșta Română 901 5.52%
TNT 535 3.28%
Hermes 349 2.14%
FedEx 347 2.13%
Nemo Express 296 1.81%
Yamato Japan 279 1.71%
TCS 214 1.31%
Blue Star 189 1.16%
Speedy 173 1.06%

Store Launch Timeline

Over the past 12 months, 12,822 new stores were launched in Romania , with the highest activity in 2025-10 (1,456 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.4%

1,456 stores launched

2025-09 10.2%

1,303 stores launched

2025-08 9.6%

1,226 stores launched

2025-07 9.9%

1,266 stores launched

2025-06 9.2%

1,180 stores launched

2025-05 8.6%

1,102 stores launched

2025-04 8.2%

1,053 stores launched

2025-03 9.7%

1,239 stores launched

2025-02 8.0%

1,022 stores launched

2025-01 6.9%

886 stores launched

2024-12 5.4%

697 stores launched

2024-11 3.1%

392 stores launched

Monthly Trend

Monthly store launches in Romania (November 2025)
Monthly store launches in Romania over the past 12 months
Month Stores Launched Percentage
2025-10 1456 11.36%
2025-09 1303 10.16%
2025-08 1226 9.56%
2025-07 1266 9.87%
2025-06 1180 9.20%
2025-05 1102 8.59%
2025-04 1053 8.21%
2025-03 1239 9.66%
2025-02 1022 7.97%
2025-01 886 6.91%
2024-12 697 5.44%
2024-11 392 3.06%

Active Stores by Launch Year

Currently, 65,316 active stores in Romania are tracked in our database , with the most stores launched in 2025 (11,761 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 18.0%

11,761 active stores

2024 11.5%

7,511 active stores

2023 9.6%

6,238 active stores

2022 7.2%

4,696 active stores

2021 7.1%

4,626 active stores

2020 7.0%

4,603 active stores

2019 5.5%

3,624 active stores

2018 5.1%

3,345 active stores

2017 3.7%

2,442 active stores

2016 2.7%

1,744 active stores

2015 2.3%

1,497 active stores

2014 2.3%

1,483 active stores

2013 2.8%

1,822 active stores

2012 2.2%

1,426 active stores

2011 2.3%

1,480 active stores

Distribution by Launch Year

Active stores in Romania by original launch year (November 2025)
Active stores in Romania by launch year
Launch Year Active Stores Percentage
2025 11761 18.01%
2024 7511 11.50%
2023 6238 9.55%
2022 4696 7.19%
2021 4626 7.08%
2020 4603 7.05%
2019 3624 5.55%
2018 3345 5.12%
2017 2442 3.74%
2016 1744 2.67%
2015 1497 2.29%
2014 1483 2.27%
2013 1822 2.79%
2012 1426 2.18%
2011 1480 2.27%
2010 1257 1.92%
2009 1154 1.77%
2008 1089 1.67%
2007 975 1.49%
2006 669 1.02%
2005 510 0.78%
2004 422 0.65%
2003 319 0.49%
2002 265 0.41%
2001 263 0.40%
2000 71 0.11%
1999 12 0.02%
1998 10 0.02%
1996 2 0.00%

Social Media Usage

Facebook leads with 35.3% among stores with at least one detectable social profile (35,181 stores) , followed by Instagram (24.9%) and YouTube (10.2%) .

Base: 38,971 stores with any detectable social profile (59.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.3%

35,181 stores

Instagram 24.9%

24,834 stores

YouTube 10.2%

10,185 stores

TikTok 8.6%

8,612 stores

Pinterest 5.5%

5,470 stores

Twitter 5.0%

4,952 stores

LinkedIn 4.4%

4,376 stores

WhatsApp 3.5%

3,531 stores

X 2.3%

2,276 stores

Reddit 0.2%

234 stores

Visual Distribution

Distribution of social media platforms in Romania (November 2025)
Distribution of social media platforms in Romania e-commerce stores
Social Platform Store Count Market Share
Facebook 35181 35.30%
Instagram 24834 24.92%
YouTube 10185 10.22%
TikTok 8612 8.64%
Pinterest 5470 5.49%
Twitter 4952 4.97%
LinkedIn 4376 4.39%
WhatsApp 3531 3.54%
X 2276 2.28%
Reddit 234 0.23%

Dataset Coverage

Field Rows count Coverage
Website 65.8k 100.00%
Emails 44.6k 67.69%
Phones 24.2k 36.80%
Ecommerce platform 65.8k 100.00%
Couriers 12.0k 18.17%
Payment Providers 13.3k 20.18%
Categories 56.8k 86.23%
Social Media 39.0k 59.19%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Romania E-commerce Database to:

Gain actionable insights into 65.8k physical stores in Romania.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Romania online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Romania E-commerce Database?

Our database covers over 65.8k Romania physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy