Romania E-commerce Market
Explore 68.4k verified e-commerce stores in the Romania. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 103.5k with e-commerce signals. 68.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 44.1% of stores with physical delivery (28,951 stores) , followed by Custom (22.6%) and Shopify (17.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
28,951 stores
14,826 stores
11,223 stores
3,895 stores
2,325 stores
1,808 stores
1,465 stores
562 stores
384 stores
242 stores
Visual Distribution
28,951 stores
14,826 stores
11,223 stores
3,895 stores
2,325 stores
1,808 stores
1,465 stores
562 stores
384 stores
242 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 28951 | 44.08% |
| Custom | 14826 | 22.57% |
| Shopify | 11223 | 17.09% |
| PrestaShop | 3895 | 5.93% |
| OpenCart | 2325 | 3.54% |
| MerchantPro | 1808 | 2.75% |
| Magento | 1465 | 2.23% |
| Wix eCommerce | 562 | 0.86% |
| ContentSpeed | 384 | 0.58% |
| CS-Cart, CS Cart | 242 | 0.37% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 58.9% share of all Romania e-commerce stores (57,436) , with Custom at 15.2% and Shopify at 12.3% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
57,436 stores
14,826 stores
12,003 stores
4,212 stores
2,772 stores
1,831 stores
1,640 stores
2,105 stores
432 stores
284 stores
Visual Distribution
57,436 stores
14,826 stores
12,003 stores
4,212 stores
2,772 stores
1,831 stores
1,640 stores
2,105 stores
432 stores
284 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 57436 | 58.88% |
| Custom | 14826 | 15.20% |
| Shopify | 12003 | 12.31% |
| PrestaShop | 4212 | 4.32% |
| OpenCart | 2772 | 2.84% |
| MerchantPro | 1831 | 1.88% |
| Magento | 1640 | 1.68% |
| Wix eCommerce | 2105 | 2.16% |
| ContentSpeed | 432 | 0.44% |
| CS-Cart, CS Cart | 284 | 0.29% |
Categories Distribution
Clothing & Accessories stores with 13.9% of all stores (8,282 stores) , followed by Health & Beauty (13.8%) and Home & Garden (12.6%) .
Base: 59,711 AI-verified stores with physical delivery and detected product categories (87.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
8,282 stores
8,244 stores
7,526 stores
5,788 stores
4,624 stores
4,286 stores
3,212 stores
2,939 stores
2,703 stores
2,627 stores
Visual Distribution
8,282 stores
8,244 stores
7,526 stores
5,788 stores
4,624 stores
4,286 stores
3,212 stores
2,939 stores
2,703 stores
2,627 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 8282 | 13.87% |
| Health & Beauty | 8244 | 13.81% |
| Home & Garden | 7526 | 12.60% |
| Food & Beverages | 5788 | 9.69% |
| Electronics & Technology | 4624 | 7.74% |
| Tools & Hardware | 4286 | 7.18% |
| Vehicles & Parts | 3212 | 5.38% |
| Business & Industrial | 2939 | 4.92% |
| Furniture & Home Decor | 2703 | 4.53% |
| Gifts & Special Occasions | 2627 | 4.40% |
Payment Providers Distribution
MasterCard stores with 30.5% among AI-verified physical stores (6,283 stores) , followed by VISA (24.8%) and PayPal (10.9%) .
Base: 14,674 AI-verified physical stores with detectable payment providers (21.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,283 stores
5,112 stores
2,242 stores
2,074 stores
933 stores
880 stores
827 stores
626 stores
486 stores
367 stores
Visual Distribution
6,283 stores
5,112 stores
2,242 stores
2,074 stores
933 stores
880 stores
827 stores
626 stores
486 stores
367 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 6283 | 30.49% |
| VISA | 5112 | 24.81% |
| PayPal | 2242 | 10.88% |
| Stripe Connect | 2074 | 10.07% |
| PayU | 933 | 4.53% |
| Apple Pay | 880 | 4.27% |
| Google Pay | 827 | 4.01% |
| American Express | 626 | 3.04% |
| Bolt | 486 | 2.36% |
| JCB | 367 | 1.78% |
Shipping Carriers Distribution
DPD stores with 21.0% among AI-verified physical stores (3,980 stores) , followed by GLS (20.5%) and Posta Romana (12.9%) .
Base: 13,829 AI-verified physical stores with detectable shipping carriers (20.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,980 stores
3,888 stores
2,458 stores
2,031 stores
1,370 stores
1,150 stores
1,149 stores
932 stores
571 stores
391 stores
Visual Distribution
3,980 stores
3,888 stores
2,458 stores
2,031 stores
1,370 stores
1,150 stores
1,149 stores
932 stores
571 stores
391 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 3980 | 20.95% |
| GLS | 3888 | 20.47% |
| Posta Romana | 2458 | 12.94% |
| UPS | 2031 | 10.69% |
| Urgent Cargus | 1370 | 7.21% |
| DHL | 1150 | 6.05% |
| Poșta Română | 1149 | 6.05% |
| Magyar Posta | 932 | 4.91% |
| TNT | 571 | 3.01% |
| FedEx | 391 | 2.06% |
Store Launch Timeline
Over the past 12 months, 13,186 new stores were launched in Romania , with the highest activity in 2026-04 (1,287 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,287 stores launched
1,474 stores launched
1,259 stores launched
1,236 stores launched
912 stores launched
1,223 stores launched
1,205 stores launched
1,070 stores launched
935 stores launched
1,074 stores launched
1,045 stores launched
466 stores launched
Monthly Trend
9.8% of last 12 months
11.2% of last 12 months
9.5% of last 12 months
9.4% of last 12 months
6.9% of last 12 months
9.3% of last 12 months
9.1% of last 12 months
8.1% of last 12 months
7.1% of last 12 months
8.1% of last 12 months
7.9% of last 12 months
3.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 1287 | 9.76% |
| 2026-03 | 1474 | 11.18% |
| 2026-02 | 1259 | 9.55% |
| 2026-01 | 1236 | 9.37% |
| 2025-12 | 912 | 6.92% |
| 2025-11 | 1223 | 9.27% |
| 2025-10 | 1205 | 9.14% |
| 2025-09 | 1070 | 8.11% |
| 2025-08 | 935 | 7.09% |
| 2025-07 | 1074 | 8.15% |
| 2025-06 | 1045 | 7.93% |
| 2025-05 | 466 | 3.53% |
Active Stores by Launch Year
Currently, 68,168 active stores in Romania are tracked in our database , with the most stores launched in 2026 (5,371 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,371 active stores
11,392 active stores
7,060 active stores
5,890 active stores
4,407 active stores
4,495 active stores
4,580 active stores
3,642 active stores
3,442 active stores
2,626 active stores
1,656 active stores
1,444 active stores
1,447 active stores
1,611 active stores
1,277 active stores
Distribution by Launch Year
7.9% of tracked active stores
16.7% of tracked active stores
10.4% of tracked active stores
8.6% of tracked active stores
6.5% of tracked active stores
6.6% of tracked active stores
6.7% of tracked active stores
5.3% of tracked active stores
5.0% of tracked active stores
3.9% of tracked active stores
2.4% of tracked active stores
2.1% of tracked active stores
2.1% of tracked active stores
2.4% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5371 | 7.88% |
| 2025 | 11392 | 16.71% |
| 2024 | 7060 | 10.36% |
| 2023 | 5890 | 8.64% |
| 2022 | 4407 | 6.46% |
| 2021 | 4495 | 6.59% |
| 2020 | 4580 | 6.72% |
| 2019 | 3642 | 5.34% |
| 2018 | 3442 | 5.05% |
| 2017 | 2626 | 3.85% |
| 2016 | 1656 | 2.43% |
| 2015 | 1444 | 2.12% |
| 2014 | 1447 | 2.12% |
| 2013 | 1611 | 2.36% |
| 2012 | 1277 | 1.87% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Health & Beauty
Magento - Tools & Hardware
Custom - Home & Garden
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Food & Beverages
Custom - Health & Beauty
Shopify
Custom - Health & Beauty
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 68.4k | 100.00% |
| Emails | 44.4k | 64.84% |
| Phones | 38.4k | 56.09% |
| Ecommerce platform | 68.4k | 100.00% |
| Couriers | 13.8k | 20.21% |
| Payment Providers | 14.7k | 21.45% |
| Categories | 61.6k | 90.07% |
| Social Media | 43.8k | 64.07% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Romania e-commerce landscape:
Analyze 68.4k verified e-commerce stores in Romania - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Romania e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Romania e-commerce intelligence?
-
We track 68.4k verified Romania e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 34.5% among stores with at least one detectable social profile (40,049 stores) , followed by Instagram (25.2%) and YouTube (10.5%) .
Base: 43,830 stores with any detectable social profile (64.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
40,049 stores
29,303 stores
12,257 stores
11,786 stores
6,900 stores
4,816 stores
4,681 stores
3,638 stores
2,622 stores
195 stores
Visual Distribution
40,049 stores
29,303 stores
12,257 stores
11,786 stores
6,900 stores
4,816 stores
4,681 stores
3,638 stores
2,622 stores
195 stores