Romania E-commerce Database
Explore 68.1k verified e-commerce stores in the Romania. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 101.7k with e-commerce signals. 68.1k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 43.6% of stores with physical delivery (29,272 stores) , followed by Custom (25.3%) and Shopify (16.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
29,272 stores
17,031 stores
11,366 stores
4,046 stores
2,591 stores
1,524 stores
598 stores
498 stores
176 stores
102 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 29272 | 43.56% |
| Custom | 17031 | 25.34% |
| Shopify | 11366 | 16.91% |
| PrestaShop | 4046 | 6.02% |
| OpenCart | 2591 | 3.86% |
| Magento | 1524 | 2.27% |
| Wix eCommerce | 598 | 0.89% |
| CS Cart | 498 | 0.74% |
| Unas | 176 | 0.26% |
| Shoptet | 102 | 0.15% |
All Stores Distribution
WooCommerce holds 58.5% share of all Romania e-commerce stores (57,960) , with Custom at 17.2% and Shopify at 12.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
57,960 stores
17,031 stores
11,992 stores
4,260 stores
3,087 stores
1,675 stores
2,180 stores
551 stores
187 stores
104 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 57960 | 58.53% |
| Custom | 17031 | 17.20% |
| Shopify | 11992 | 12.11% |
| PrestaShop | 4260 | 4.30% |
| OpenCart | 3087 | 3.12% |
| Magento | 1675 | 1.69% |
| Wix eCommerce | 2180 | 2.20% |
| CS Cart | 551 | 0.56% |
| Unas | 187 | 0.19% |
| Shoptet | 104 | 0.11% |
Categories Distribution
Health & Beauty leads with 18.0% of all stores (9,845 stores) , followed by Clothing & Accessories (14.9%) and Food & Beverages (10.2%) .
Base: 54,836 AI-verified stores with physical delivery and detected product categories (80.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
9,845 stores
8,161 stores
5,589 stores
5,364 stores
5,100 stores
3,666 stores
3,206 stores
2,719 stores
2,669 stores
2,201 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 9845 | 17.95% |
| Clothing & Accessories | 8161 | 14.88% |
| Food & Beverages | 5589 | 10.19% |
| Electronics & Technology | 5364 | 9.78% |
| Home & Garden | 5100 | 9.30% |
| Furniture & Home Decor | 3666 | 6.69% |
| Vehicles & Parts | 3206 | 5.85% |
| Tools & Hardware | 2719 | 4.96% |
| Gifts & Special Occasions | 2669 | 4.87% |
| Jewelry & Watches | 2201 | 4.01% |
| Business & Industrial | 1972 | 3.60% |
| Sporting Goods & Outdoor Gear | 1298 | 2.37% |
| Toys & Games | 1269 | 2.31% |
| Arts & Entertainment | 983 | 1.79% |
| Baby & Toddler | 794 | 1.45% |
Payment Providers Distribution
MasterCard leads with 31.0% among AI-verified physical stores (6,663 stores) , followed by VISA (25.0%) and PayPal (10.7%) .
Base: 15,119 AI-verified physical stores with detectable payment providers (22.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,663 stores
5,382 stores
2,295 stores
2,116 stores
959 stores
902 stores
881 stores
668 stores
435 stores
362 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 6663 | 31.00% |
| VISA | 5382 | 25.04% |
| PayPal | 2295 | 10.68% |
| Stripe Connect | 2116 | 9.84% |
| Apple Pay | 959 | 4.46% |
| Google Pay | 902 | 4.20% |
| PayU | 881 | 4.10% |
| American Express | 668 | 3.11% |
| Bolt | 435 | 2.02% |
| JCB | 362 | 1.68% |
| Klarna | 323 | 1.50% |
| BitCoin | 183 | 0.85% |
| PayPo | 142 | 0.66% |
| WebPay | 93 | 0.43% |
| Skrill | 90 | 0.42% |
Shipping Carriers Distribution
DPD leads with 21.1% among AI-verified physical stores (4,169 stores) , followed by GLS (20.5%) and Posta Romana (12.9%) .
Base: 14,175 AI-verified physical stores with detectable shipping carriers (20.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,169 stores
4,039 stores
2,550 stores
2,040 stores
1,551 stores
1,273 stores
1,187 stores
818 stores
584 stores
400 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 4169 | 21.12% |
| GLS | 4039 | 20.46% |
| Posta Romana | 2550 | 12.92% |
| UPS | 2040 | 10.33% |
| Urgent Cargus | 1551 | 7.86% |
| DHL | 1273 | 6.45% |
| Poșta Română | 1187 | 6.01% |
| Magyar Posta | 818 | 4.14% |
| TNT | 584 | 2.96% |
| FedEx | 400 | 2.03% |
| Hermes | 360 | 1.82% |
| Nemo Express | 332 | 1.68% |
| Speedy | 173 | 0.88% |
| Yamato Japan | 133 | 0.67% |
| USPS | 130 | 0.66% |
Store Launch Timeline
Over the past 12 months, 14,045 new stores were launched in Romania , with the highest activity in 2026-02 (1,301 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,301 stores launched
1,588 stores launched
1,085 stores launched
1,426 stores launched
1,362 stores launched
1,137 stores launched
1,031 stores launched
1,107 stores launched
1,110 stores launched
934 stores launched
1,007 stores launched
957 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1301 | 9.26% |
| 2026-01 | 1588 | 11.31% |
| 2025-12 | 1085 | 7.73% |
| 2025-11 | 1426 | 10.15% |
| 2025-10 | 1362 | 9.70% |
| 2025-09 | 1137 | 8.10% |
| 2025-08 | 1031 | 7.34% |
| 2025-07 | 1107 | 7.88% |
| 2025-06 | 1110 | 7.90% |
| 2025-05 | 934 | 6.65% |
| 2025-04 | 1007 | 7.17% |
| 2025-03 | 957 | 6.81% |
Active Stores by Launch Year
Currently, 67,861 active stores in Romania are tracked in our database , with the most stores launched in 2026 (2,896 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,896 active stores
12,700 active stores
7,348 active stores
6,130 active stores
4,508 active stores
4,521 active stores
4,734 active stores
3,710 active stores
3,493 active stores
2,621 active stores
1,659 active stores
1,425 active stores
1,420 active stores
1,623 active stores
1,304 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2896 | 4.27% |
| 2025 | 12700 | 18.71% |
| 2024 | 7348 | 10.83% |
| 2023 | 6130 | 9.03% |
| 2022 | 4508 | 6.64% |
| 2021 | 4521 | 6.66% |
| 2020 | 4734 | 6.98% |
| 2019 | 3710 | 5.47% |
| 2018 | 3493 | 5.15% |
| 2017 | 2621 | 3.86% |
| 2016 | 1659 | 2.44% |
| 2015 | 1425 | 2.10% |
| 2014 | 1420 | 2.09% |
| 2013 | 1623 | 2.39% |
| 2012 | 1304 | 1.92% |
| 2011 | 1312 | 1.93% |
| 2010 | 1155 | 1.70% |
| 2009 | 1042 | 1.54% |
| 2008 | 997 | 1.47% |
| 2007 | 926 | 1.36% |
| 2006 | 642 | 0.95% |
| 2005 | 490 | 0.72% |
| 2004 | 363 | 0.53% |
| 2003 | 276 | 0.41% |
| 2002 | 243 | 0.36% |
| 2001 | 232 | 0.34% |
| 2000 | 65 | 0.10% |
| 1999 | 12 | 0.02% |
| 1998 | 12 | 0.02% |
| 1996 | 2 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom
Magento - Home & Garden
Custom - Home & Garden
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Toys & Games
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify
WooCommerce - Arts & Entertainment
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 68.1k | 100.00% |
| Emails | 46.1k | 67.72% |
| Phones | 24.4k | 35.89% |
| Ecommerce platform | 68.1k | 100.00% |
| Couriers | 14.2k | 20.81% |
| Payment Providers | 15.1k | 22.20% |
| Categories | 57.3k | 84.08% |
| Social Media | 43.9k | 64.48% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Romania e-commerce landscape:
Analyze 68.1k verified e-commerce stores in Romania - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Romania e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Romania e-commerce intelligence?
-
We track 68.1k verified Romania e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 34.7% among stores with at least one detectable social profile (40,214 stores) , followed by Instagram (25.3%) and YouTube (10.5%) .
Base: 43,909 stores with any detectable social profile (64.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
40,214 stores
29,317 stores
12,189 stores
11,532 stores
6,817 stores
4,926 stores
4,664 stores
3,674 stores
2,480 stores
205 stores
Visual Distribution