Romania E-commerce Market
Explore 65.2k verified e-commerce stores in the Romania. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 115.4k with e-commerce signals. 65.2k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 42.0% of stores with physical delivery (27,351 stores) , followed by Custom (24.1%) and Shopify (16.9%) .
Base: 65,176 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
27,351 stores
15,709 stores
11,045 stores
3,561 stores
3,503 stores
1,211 stores
427 stores
411 stores
146 stores
135 stores
Visual Distribution
27,351 stores
15,709 stores
11,045 stores
3,561 stores
3,503 stores
1,211 stores
427 stores
411 stores
146 stores
135 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 27351 | 41.96% |
| Custom | 15709 | 24.10% |
| Shopify | 11045 | 16.95% |
| OpenCart | 3561 | 5.46% |
| PrestaShop | 3503 | 5.37% |
| Magento | 1211 | 1.86% |
| Wix eCommerce | 427 | 0.66% |
| CS Cart | 411 | 0.63% |
| Odoo | 146 | 0.22% |
| VirtueMart | 135 | 0.21% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 52.5% share of detected Romania e-commerce signals (60,591) , with Custom at 17.1% and Shopify at 12.7% (October 2026) .
Base: 115,396 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
60,591 websites
19,712 websites
14,663 websites
4,596 websites
4,796 websites
1,945 websites
2,950 websites
616 websites
184 websites
305 websites
Visual Distribution
60,591 websites
19,712 websites
14,663 websites
4,596 websites
4,796 websites
1,945 websites
2,950 websites
616 websites
184 websites
305 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 60591 | 52.51% |
| Custom | 19712 | 17.08% |
| Shopify | 14663 | 12.71% |
| OpenCart | 4596 | 3.98% |
| PrestaShop | 4796 | 4.16% |
| Magento | 1945 | 1.69% |
| Wix eCommerce | 2950 | 2.56% |
| CS Cart | 616 | 0.53% |
| Odoo | 184 | 0.16% |
| VirtueMart | 305 | 0.26% |
Categories Distribution
Health & Beauty stores with 11.8% of all stores (7,714 stores) , followed by Clothing & Accessories (11.3%) and Home & Garden (10.9%) .
Base: 65,176 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
7,714 stores
7,390 stores
7,092 stores
5,462 stores
4,634 stores
4,174 stores
3,241 stores
2,878 stores
2,528 stores
2,443 stores
Visual Distribution
7,714 stores
7,390 stores
7,092 stores
5,462 stores
4,634 stores
4,174 stores
3,241 stores
2,878 stores
2,528 stores
2,443 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 7714 | 11.84% |
| Clothing & Accessories | 7390 | 11.34% |
| Home & Garden | 7092 | 10.88% |
| Food & Beverages | 5462 | 8.38% |
| Electronics & Technology | 4634 | 7.11% |
| Tools & Hardware | 4174 | 6.40% |
| Vehicles & Parts | 3241 | 4.97% |
| Business & Industrial | 2878 | 4.42% |
| Furniture & Home Decor | 2528 | 3.88% |
| Gifts & Special Occasions | 2443 | 3.75% |
Payment Providers Distribution
VISA accounts for 20.1% of displayed detection occurrences (19,470 occurrences) , followed by MasterCard (20.0%) and Maestro (12.6%) .
Base: 97,033 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
19,470 occurrences
19,415 occurrences
12,237 occurrences
10,944 occurrences
8,632 occurrences
7,517 occurrences
6,274 occurrences
4,996 occurrences
4,380 occurrences
3,168 occurrences
Visual Distribution
19,470 occurrences
19,415 occurrences
12,237 occurrences
10,944 occurrences
8,632 occurrences
7,517 occurrences
6,274 occurrences
4,996 occurrences
4,380 occurrences
3,168 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 19470 | 20.07% |
| MasterCard | 19415 | 20.01% |
| Maestro | 12237 | 12.61% |
| Netopia | 10944 | 11.28% |
| Apple Pay | 8632 | 8.90% |
| PayPal | 7517 | 7.75% |
| Stripe | 6274 | 6.47% |
| American Express | 4996 | 5.15% |
| EuPlatesc | 4380 | 4.51% |
| UnionPay | 3168 | 3.26% |
Shipping Carriers Distribution
FAN Courier accounts for 23.2% of displayed detection occurrences (11,914 occurrences) , followed by SAMEDAY (22.2%) and Urgent Cargus (12.9%) .
Base: 51,374 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
11,914 occurrences
11,396 occurrences
6,645 occurrences
5,755 occurrences
5,656 occurrences
4,492 occurrences
1,697 occurrences
1,582 occurrences
1,213 occurrences
1,024 occurrences
Visual Distribution
11,914 occurrences
11,396 occurrences
6,645 occurrences
5,755 occurrences
5,656 occurrences
4,492 occurrences
1,697 occurrences
1,582 occurrences
1,213 occurrences
1,024 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| FAN Courier | 11914 | 23.19% |
| SAMEDAY | 11396 | 22.18% |
| Urgent Cargus | 6645 | 12.93% |
| DPD | 5755 | 11.20% |
| GLS | 5656 | 11.01% |
| Posta Romana | 4492 | 8.74% |
| DHL | 1697 | 3.30% |
| Packeta | 1582 | 3.08% |
| UPS | 1213 | 2.36% |
| FOXPOST | 1024 | 1.99% |
Store Launch Timeline
Over the past 12 months, 12,576 new stores were launched in Romania , with the highest activity in 2026-09 (1,535 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,535 stores launched
1,471 stores launched
1,522 stores launched
1,024 stores launched
1,067 stores launched
968 stores launched
1,127 stores launched
981 stores launched
1,083 stores launched
717 stores launched
928 stores launched
153 stores launched
Monthly Trend
12.2% of last 12 months
11.7% of last 12 months
12.1% of last 12 months
8.1% of last 12 months
8.5% of last 12 months
7.7% of last 12 months
9.0% of last 12 months
7.8% of last 12 months
8.6% of last 12 months
5.7% of last 12 months
7.4% of last 12 months
1.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1535 | 12.21% |
| 2026-08 | 1471 | 11.70% |
| 2026-07 | 1522 | 12.10% |
| 2026-06 | 1024 | 8.14% |
| 2026-05 | 1067 | 8.48% |
| 2026-04 | 968 | 7.70% |
| 2026-03 | 1127 | 8.96% |
| 2026-02 | 981 | 7.80% |
| 2026-01 | 1083 | 8.61% |
| 2025-12 | 717 | 5.70% |
| 2025-11 | 928 | 7.38% |
| 2025-10 | 153 | 1.22% |
Active Stores by Launch Year
Currently, 64,941 active stores in Romania are tracked in our database , with the most stores launched in 2026 (11,206 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,206 active stores
8,164 active stores
5,549 active stores
4,970 active stores
3,796 active stores
3,923 active stores
4,126 active stores
3,386 active stores
3,187 active stores
2,423 active stores
1,554 active stores
1,342 active stores
1,337 active stores
1,508 active stores
1,183 active stores
Distribution by Launch Year
17.3% of tracked active stores
12.6% of tracked active stores
8.5% of tracked active stores
7.7% of tracked active stores
5.8% of tracked active stores
6.0% of tracked active stores
6.4% of tracked active stores
5.2% of tracked active stores
4.9% of tracked active stores
3.7% of tracked active stores
2.4% of tracked active stores
2.1% of tracked active stores
2.1% of tracked active stores
2.3% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11206 | 17.26% |
| 2025 | 8164 | 12.57% |
| 2024 | 5549 | 8.54% |
| 2023 | 4970 | 7.65% |
| 2022 | 3796 | 5.85% |
| 2021 | 3923 | 6.04% |
| 2020 | 4126 | 6.35% |
| 2019 | 3386 | 5.21% |
| 2018 | 3187 | 4.91% |
| 2017 | 2423 | 3.73% |
| 2016 | 1554 | 2.39% |
| 2015 | 1342 | 2.07% |
| 2014 | 1337 | 2.06% |
| 2013 | 1508 | 2.32% |
| 2012 | 1183 | 1.82% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Health & Beauty
Custom - Home & Garden
Magento - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Shopify - Home & Garden
Custom - Toys & Games
Shopify - Health & Beauty
Custom - Tools & Hardware
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 65.2k | 100.00% |
| Emails | 54.9k | 84.25% |
| Phones | 50.4k | 77.29% |
| Ecommerce platform | 65.2k | 100.00% |
| Couriers | 28.3k | 43.41% |
| Payment Providers | 37.9k | 58.07% |
| Categories | 58.3k | 89.47% |
| Social Media | 39.4k | 60.38% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Romania e-commerce landscape:
Analyze 65.2k verified e-commerce stores in Romania - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Romania e-commerce intelligence?
-
We track 65.2k verified Romania e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 35.1% of displayed detection occurrences (35,736 occurrences) , followed by Instagram (25.7%) and TikTok (10.7%) .
Base: 101,853 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
35,736 occurrences
26,173 occurrences
10,884 occurrences
10,150 occurrences
5,179 occurrences
4,247 occurrences
3,863 occurrences
3,162 occurrences
2,302 occurrences
157 occurrences
Visual Distribution
35,736 occurrences
26,173 occurrences
10,884 occurrences
10,150 occurrences
5,179 occurrences
4,247 occurrences
3,863 occurrences
3,162 occurrences
2,302 occurrences
157 occurrences