Romania E-commerce Market
Explore 65.0k verified e-commerce stores in the Romania. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 97.6k with e-commerce signals. 65.0k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 44.6% of stores with physical delivery (27,918 stores) , followed by Custom (22.8%) and Shopify (16.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
27,918 stores
14,244 stores
10,019 stores
3,732 stores
2,267 stores
1,781 stores
1,420 stores
518 stores
381 stores
248 stores
Visual Distribution
27,918 stores
14,244 stores
10,019 stores
3,732 stores
2,267 stores
1,781 stores
1,420 stores
518 stores
381 stores
248 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 27918 | 44.65% |
| Custom | 14244 | 22.78% |
| Shopify | 10019 | 16.02% |
| PrestaShop | 3732 | 5.97% |
| OpenCart | 2267 | 3.63% |
| MerchantPro | 1781 | 2.85% |
| Magento | 1420 | 2.27% |
| Wix eCommerce | 518 | 0.83% |
| ContentSpeed | 381 | 0.61% |
| CS-Cart, CS Cart | 248 | 0.40% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 59.4% share of all Romania e-commerce stores (55,341) , with Custom at 15.3% and Shopify at 11.5% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
55,341 stores
14,244 stores
10,704 stores
4,022 stores
2,698 stores
1,803 stores
1,588 stores
1,997 stores
427 stores
293 stores
Visual Distribution
55,341 stores
14,244 stores
10,704 stores
4,022 stores
2,698 stores
1,803 stores
1,588 stores
1,997 stores
427 stores
293 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 55341 | 59.43% |
| Custom | 14244 | 15.30% |
| Shopify | 10704 | 11.50% |
| PrestaShop | 4022 | 4.32% |
| OpenCart | 2698 | 2.90% |
| MerchantPro | 1803 | 1.94% |
| Magento | 1588 | 1.71% |
| Wix eCommerce | 1997 | 2.14% |
| ContentSpeed | 427 | 0.46% |
| CS-Cart, CS Cart | 293 | 0.31% |
Categories Distribution
Health & Beauty stores with 13.8% of all stores (7,828 stores) , followed by Clothing & Accessories (13.4%) and Home & Garden (12.8%) .
Base: 56,729 AI-verified stores with physical delivery and detected product categories (87.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
7,828 stores
7,623 stores
7,255 stores
5,591 stores
4,346 stores
4,153 stores
3,124 stores
2,814 stores
2,590 stores
2,457 stores
Visual Distribution
7,828 stores
7,623 stores
7,255 stores
5,591 stores
4,346 stores
4,153 stores
3,124 stores
2,814 stores
2,590 stores
2,457 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 7828 | 13.80% |
| Clothing & Accessories | 7623 | 13.44% |
| Home & Garden | 7255 | 12.79% |
| Food & Beverages | 5591 | 9.86% |
| Electronics & Technology | 4346 | 7.66% |
| Tools & Hardware | 4153 | 7.32% |
| Vehicles & Parts | 3124 | 5.51% |
| Business & Industrial | 2814 | 4.96% |
| Furniture & Home Decor | 2590 | 4.57% |
| Gifts & Special Occasions | 2457 | 4.33% |
Payment Providers Distribution
MasterCard stores with 27.5% among AI-verified physical stores (5,821 stores) , followed by VISA (22.9%) and Stripe Connect (13.4%) .
Base: 14,610 AI-verified physical stores with detectable payment providers (22.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,821 stores
4,833 stores
2,824 stores
2,162 stores
1,329 stores
873 stores
849 stores
802 stores
543 stores
342 stores
Visual Distribution
5,821 stores
4,833 stores
2,824 stores
2,162 stores
1,329 stores
873 stores
849 stores
802 stores
543 stores
342 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 5821 | 27.53% |
| VISA | 4833 | 22.86% |
| Stripe Connect | 2824 | 13.36% |
| PayPal | 2162 | 10.23% |
| Bolt | 1329 | 6.29% |
| PayU | 873 | 4.13% |
| Apple Pay | 849 | 4.02% |
| Google Pay | 802 | 3.79% |
| American Express | 543 | 2.57% |
| JCB | 342 | 1.62% |
Shipping Carriers Distribution
GLS stores with 20.9% among AI-verified physical stores (3,744 stores) , followed by DPD (20.8%) and Posta Romana (12.9%) .
Base: 12,992 AI-verified physical stores with detectable shipping carriers (20.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,744 stores
3,730 stores
2,314 stores
1,859 stores
1,242 stores
1,071 stores
1,059 stores
934 stores
544 stores
380 stores
Visual Distribution
3,744 stores
3,730 stores
2,314 stores
1,859 stores
1,242 stores
1,071 stores
1,059 stores
934 stores
544 stores
380 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 3744 | 20.92% |
| DPD | 3730 | 20.84% |
| Posta Romana | 2314 | 12.93% |
| UPS | 1859 | 10.39% |
| Urgent Cargus | 1242 | 6.94% |
| Poșta Română | 1071 | 5.98% |
| DHL | 1059 | 5.92% |
| Magyar Posta | 934 | 5.22% |
| TNT | 544 | 3.04% |
| FedEx | 380 | 2.12% |
Store Launch Timeline
Over the past 12 months, 11,843 new stores were launched in Romania , with the highest activity in 2026-05 (1,185 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,185 stores launched
1,101 stores launched
1,242 stores launched
1,050 stores launched
990 stores launched
796 stores launched
1,094 stores launched
1,093 stores launched
983 stores launched
863 stores launched
990 stores launched
456 stores launched
Monthly Trend
10.0% of last 12 months
9.3% of last 12 months
10.5% of last 12 months
8.9% of last 12 months
8.4% of last 12 months
6.7% of last 12 months
9.2% of last 12 months
9.2% of last 12 months
8.3% of last 12 months
7.3% of last 12 months
8.4% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1185 | 10.01% |
| 2026-04 | 1101 | 9.30% |
| 2026-03 | 1242 | 10.49% |
| 2026-02 | 1050 | 8.87% |
| 2026-01 | 990 | 8.36% |
| 2025-12 | 796 | 6.72% |
| 2025-11 | 1094 | 9.24% |
| 2025-10 | 1093 | 9.23% |
| 2025-09 | 983 | 8.30% |
| 2025-08 | 863 | 7.29% |
| 2025-07 | 990 | 8.36% |
| 2025-06 | 456 | 3.85% |
Active Stores by Launch Year
Currently, 64,793 active stores in Romania are tracked in our database , with the most stores launched in 2026 (5,634 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,634 active stores
10,277 active stores
6,550 active stores
5,514 active stores
4,167 active stores
4,263 active stores
4,341 active stores
3,481 active stores
3,280 active stores
2,516 active stores
1,590 active stores
1,402 active stores
1,396 active stores
1,564 active stores
1,245 active stores
Distribution by Launch Year
8.7% of tracked active stores
15.9% of tracked active stores
10.1% of tracked active stores
8.5% of tracked active stores
6.4% of tracked active stores
6.6% of tracked active stores
6.7% of tracked active stores
5.4% of tracked active stores
5.1% of tracked active stores
3.9% of tracked active stores
2.5% of tracked active stores
2.2% of tracked active stores
2.2% of tracked active stores
2.4% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5634 | 8.70% |
| 2025 | 10277 | 15.86% |
| 2024 | 6550 | 10.11% |
| 2023 | 5514 | 8.51% |
| 2022 | 4167 | 6.43% |
| 2021 | 4263 | 6.58% |
| 2020 | 4341 | 6.70% |
| 2019 | 3481 | 5.37% |
| 2018 | 3280 | 5.06% |
| 2017 | 2516 | 3.88% |
| 2016 | 1590 | 2.45% |
| 2015 | 1402 | 2.16% |
| 2014 | 1396 | 2.15% |
| 2013 | 1564 | 2.41% |
| 2012 | 1245 | 1.92% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Health & Beauty
Custom - Home & Garden
Magento - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Electronics & Technology
Shopify - Food & Beverages
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 65.0k | 100.00% |
| Emails | 41.4k | 63.65% |
| Phones | 36.5k | 56.16% |
| Ecommerce platform | 65.0k | 100.00% |
| Couriers | 13.0k | 19.98% |
| Payment Providers | 14.6k | 22.47% |
| Categories | 58.6k | 90.07% |
| Social Media | 41.4k | 63.61% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Romania e-commerce landscape:
Analyze 65.0k verified e-commerce stores in Romania - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Romania e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Romania e-commerce intelligence?
-
We track 65.0k verified Romania e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 35.1% among stores with at least one detectable social profile (37,752 stores) , followed by Instagram (25.4%) and YouTube (10.2%) .
Base: 41,362 stores with any detectable social profile (63.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
37,752 stores
27,293 stores
11,022 stores
10,713 stores
5,721 stores
4,480 stores
4,371 stores
3,515 stores
2,531 stores
178 stores
Visual Distribution
37,752 stores
27,293 stores
11,022 stores
10,713 stores
5,721 stores
4,480 stores
4,371 stores
3,515 stores
2,531 stores
178 stores