Romania E-commerce Database
Explore 65.8k e-commerce stores in the Romania. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 38.0% of stores with physical delivery (24,690 stores) , followed by Custom (33.0%) and Shopify (15.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
24,690 stores
21,455 stores
10,248 stores
3,505 stores
2,320 stores
1,353 stores
626 stores
442 stores
172 stores
109 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 24690 | 38.03% |
| Custom | 21455 | 33.05% |
| Shopify | 10248 | 15.79% |
| PrestaShop | 3505 | 5.40% |
| OpenCart | 2320 | 3.57% |
| Magento | 1353 | 2.08% |
| Wix eCommerce | 626 | 0.96% |
| CS Cart | 442 | 0.68% |
| Unas | 172 | 0.26% |
| Shoptet | 109 | 0.17% |
All Stores Distribution
WooCommerce holds 49.6% share of all Romania e-commerce stores (45,638) , with Custom at 23.3% and Shopify at 14.5% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
45,638 stores
21,455 stores
13,331 stores
3,872 stores
3,046 stores
1,611 stores
2,273 stores
512 stores
212 stores
112 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 45638 | 49.57% |
| Custom | 21455 | 23.30% |
| Shopify | 13331 | 14.48% |
| PrestaShop | 3872 | 4.21% |
| OpenCart | 3046 | 3.31% |
| Magento | 1611 | 1.75% |
| Wix eCommerce | 2273 | 2.47% |
| CS Cart | 512 | 0.56% |
| Unas | 212 | 0.23% |
| Shoptet | 112 | 0.12% |
Categories Distribution
Health & Beauty leads with 17.2% of all stores (9,333 stores) , followed by Clothing & Accessories (14.7%) and Electronics & Technology (9.9%) .
Top 10 Categories
9,333 stores
7,985 stores
5,346 stores
5,075 stores
5,010 stores
3,671 stores
3,670 stores
2,831 stores
2,494 stores
2,223 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 9333 | 17.20% |
| Clothing & Accessories | 7985 | 14.71% |
| Electronics & Technology | 5346 | 9.85% |
| Food & Beverages | 5075 | 9.35% |
| Home & Garden | 5010 | 9.23% |
| Furniture & Home Decor | 3671 | 6.76% |
| Vehicles & Parts | 3670 | 6.76% |
| Tools & Hardware | 2831 | 5.22% |
| Gifts & Special Occasions | 2494 | 4.60% |
| Business & Industrial | 2223 | 4.10% |
| Jewelry & Watches | 2062 | 3.80% |
| Sporting Goods & Outdoor Gear | 1320 | 2.43% |
| Toys & Games | 1231 | 2.27% |
| Arts & Entertainment | 1084 | 2.00% |
| Pets & Pet Supplies | 932 | 1.72% |
Payment Providers Distribution
MasterCard leads with 31.5% among AI-verified physical stores (5,857 stores) , followed by VISA (23.9%) and PayPal (10.7%) .
Base: 13,290 AI-verified physical stores with detectable payment providers (20.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,857 stores
4,442 stores
1,994 stores
1,862 stores
738 stores
675 stores
675 stores
608 stores
545 stores
448 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 5857 | 31.45% |
| VISA | 4442 | 23.85% |
| PayPal | 1994 | 10.71% |
| Stripe Connect | 1862 | 10.00% |
| Apple Pay | 738 | 3.96% |
| Google Pay | 675 | 3.62% |
| PayU | 675 | 3.62% |
| American Express | 608 | 3.26% |
| JCB | 545 | 2.93% |
| Bolt | 448 | 2.41% |
| Klarna | 254 | 1.36% |
| BitCoin | 212 | 1.14% |
| Paddle | 129 | 0.69% |
| PayPo | 104 | 0.56% |
| WebPay | 79 | 0.42% |
Shipping Carriers Distribution
DPD leads with 21.4% among AI-verified physical stores (3,499 stores) , followed by GLS (17.9%) and Posta Romana (13.6%) .
Base: 11,964 AI-verified physical stores with detectable shipping carriers (18.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,499 stores
2,920 stores
2,222 stores
2,065 stores
1,212 stores
1,117 stores
901 stores
535 stores
349 stores
347 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 3499 | 21.44% |
| GLS | 2920 | 17.89% |
| Posta Romana | 2222 | 13.62% |
| UPS | 2065 | 12.65% |
| Urgent Cargus | 1212 | 7.43% |
| DHL | 1117 | 6.85% |
| Poșta Română | 901 | 5.52% |
| TNT | 535 | 3.28% |
| Hermes | 349 | 2.14% |
| FedEx | 347 | 2.13% |
| Nemo Express | 296 | 1.81% |
| Yamato Japan | 279 | 1.71% |
| TCS | 214 | 1.31% |
| Blue Star | 189 | 1.16% |
| Speedy | 173 | 1.06% |
Store Launch Timeline
Over the past 12 months, 12,822 new stores were launched in Romania , with the highest activity in 2025-10 (1,456 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,456 stores launched
1,303 stores launched
1,226 stores launched
1,266 stores launched
1,180 stores launched
1,102 stores launched
1,053 stores launched
1,239 stores launched
1,022 stores launched
886 stores launched
697 stores launched
392 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 1456 | 11.36% |
| 2025-09 | 1303 | 10.16% |
| 2025-08 | 1226 | 9.56% |
| 2025-07 | 1266 | 9.87% |
| 2025-06 | 1180 | 9.20% |
| 2025-05 | 1102 | 8.59% |
| 2025-04 | 1053 | 8.21% |
| 2025-03 | 1239 | 9.66% |
| 2025-02 | 1022 | 7.97% |
| 2025-01 | 886 | 6.91% |
| 2024-12 | 697 | 5.44% |
| 2024-11 | 392 | 3.06% |
Active Stores by Launch Year
Currently, 65,316 active stores in Romania are tracked in our database , with the most stores launched in 2025 (11,761 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,761 active stores
7,511 active stores
6,238 active stores
4,696 active stores
4,626 active stores
4,603 active stores
3,624 active stores
3,345 active stores
2,442 active stores
1,744 active stores
1,497 active stores
1,483 active stores
1,822 active stores
1,426 active stores
1,480 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 11761 | 18.01% |
| 2024 | 7511 | 11.50% |
| 2023 | 6238 | 9.55% |
| 2022 | 4696 | 7.19% |
| 2021 | 4626 | 7.08% |
| 2020 | 4603 | 7.05% |
| 2019 | 3624 | 5.55% |
| 2018 | 3345 | 5.12% |
| 2017 | 2442 | 3.74% |
| 2016 | 1744 | 2.67% |
| 2015 | 1497 | 2.29% |
| 2014 | 1483 | 2.27% |
| 2013 | 1822 | 2.79% |
| 2012 | 1426 | 2.18% |
| 2011 | 1480 | 2.27% |
| 2010 | 1257 | 1.92% |
| 2009 | 1154 | 1.77% |
| 2008 | 1089 | 1.67% |
| 2007 | 975 | 1.49% |
| 2006 | 669 | 1.02% |
| 2005 | 510 | 0.78% |
| 2004 | 422 | 0.65% |
| 2003 | 319 | 0.49% |
| 2002 | 265 | 0.41% |
| 2001 | 263 | 0.40% |
| 2000 | 71 | 0.11% |
| 1999 | 12 | 0.02% |
| 1998 | 10 | 0.02% |
| 1996 | 2 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Romania's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
Custom
Shopify — Clothing & Accessories
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 65.8k | 100.00% |
| Emails | 44.6k | 67.69% |
| Phones | 24.2k | 36.80% |
| Ecommerce platform | 65.8k | 100.00% |
| Couriers | 12.0k | 18.17% |
| Payment Providers | 13.3k | 20.18% |
| Categories | 56.8k | 86.23% |
| Social Media | 39.0k | 59.19% |
Starter Package
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Maximize Your ROI
Use our detailed Romania E-commerce Database to:
Gain actionable insights into 65.8k physical stores in Romania.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Romania online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Romania E-commerce Database?
-
Our database covers over 65.8k Romania physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 35.3% among stores with at least one detectable social profile (35,181 stores) , followed by Instagram (24.9%) and YouTube (10.2%) .
Base: 38,971 stores with any detectable social profile (59.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
35,181 stores
24,834 stores
10,185 stores
8,612 stores
5,470 stores
4,952 stores
4,376 stores
3,531 stores
2,276 stores
234 stores
Visual Distribution