Romania E-commerce Database
Explore 68.3k verified e-commerce stores in the Romania. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 103.6k with e-commerce signals. 68.3k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 44.3% of stores with physical delivery (29,038 stores) , followed by Custom (23.0%) and Shopify (16.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
29,038 stores
15,065 stores
10,880 stores
3,860 stores
2,342 stores
1,800 stores
1,473 stores
555 stores
359 stores
245 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 29038 | 44.25% |
| Custom | 15065 | 22.96% |
| Shopify | 10880 | 16.58% |
| PrestaShop | 3860 | 5.88% |
| OpenCart | 2342 | 3.57% |
| MerchantPro | 1800 | 2.74% |
| Magento | 1473 | 2.24% |
| Wix eCommerce | 555 | 0.85% |
| ContentSpeed | 359 | 0.55% |
| CS-Cart, CS Cart | 245 | 0.37% |
All Stores Distribution
WooCommerce holds 59.1% share of all Romania e-commerce stores (57,832) , with Custom at 15.4% and Shopify at 11.9% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
57,832 stores
15,065 stores
11,670 stores
4,175 stores
2,805 stores
1,822 stores
1,653 stores
2,072 stores
405 stores
284 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 57832 | 59.14% |
| Custom | 15065 | 15.41% |
| Shopify | 11670 | 11.93% |
| PrestaShop | 4175 | 4.27% |
| OpenCart | 2805 | 2.87% |
| MerchantPro | 1822 | 1.86% |
| Magento | 1653 | 1.69% |
| Wix eCommerce | 2072 | 2.12% |
| ContentSpeed | 405 | 0.41% |
| CS-Cart, CS Cart | 284 | 0.29% |
Categories Distribution
Clothing & Accessories leads with 13.9% of all stores (8,289 stores) , followed by Health & Beauty (13.8%) and Home & Garden (12.6%) .
Base: 59,571 AI-verified stores with physical delivery and detected product categories (87.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
8,289 stores
8,245 stores
7,523 stores
5,742 stores
4,697 stores
4,253 stores
3,228 stores
2,936 stores
2,723 stores
2,661 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 8289 | 13.91% |
| Health & Beauty | 8245 | 13.84% |
| Home & Garden | 7523 | 12.63% |
| Food & Beverages | 5742 | 9.64% |
| Electronics & Technology | 4697 | 7.88% |
| Tools & Hardware | 4253 | 7.14% |
| Vehicles & Parts | 3228 | 5.42% |
| Business & Industrial | 2936 | 4.93% |
| Furniture & Home Decor | 2723 | 4.57% |
| Gifts & Special Occasions | 2661 | 4.47% |
| Sporting Goods & Outdoor Gear | 2315 | 3.89% |
| Jewelry & Watches | 1976 | 3.32% |
| Arts & Entertainment | 1947 | 3.27% |
| Toys & Games | 1769 | 2.97% |
| Books & Media | 1267 | 2.13% |
Payment Providers Distribution
MasterCard leads with 31.5% among AI-verified physical stores (6,260 stores) , followed by VISA (25.5%) and PayPal (10.4%) .
Base: 14,259 AI-verified physical stores with detectable payment providers (20.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,260 stores
5,080 stores
2,069 stores
1,875 stores
921 stores
833 stores
788 stores
550 stores
408 stores
355 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 6260 | 31.45% |
| VISA | 5080 | 25.53% |
| PayPal | 2069 | 10.40% |
| Stripe Connect | 1875 | 9.42% |
| PayU | 921 | 4.63% |
| Apple Pay | 833 | 4.19% |
| Google Pay | 788 | 3.96% |
| American Express | 550 | 2.76% |
| Bolt | 408 | 2.05% |
| JCB | 355 | 1.78% |
| Klarna | 268 | 1.35% |
| BitCoin | 189 | 0.95% |
| PayPo | 137 | 0.69% |
| WebPay | 92 | 0.46% |
| Skrill | 77 | 0.39% |
Shipping Carriers Distribution
DPD leads with 20.9% among AI-verified physical stores (3,884 stores) , followed by GLS (20.6%) and Posta Romana (13.4%) .
Base: 13,461 AI-verified physical stores with detectable shipping carriers (19.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,884 stores
3,828 stores
2,483 stores
1,972 stores
1,377 stores
1,140 stores
1,077 stores
897 stores
551 stores
335 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 3884 | 20.93% |
| GLS | 3828 | 20.63% |
| Posta Romana | 2483 | 13.38% |
| UPS | 1972 | 10.63% |
| Urgent Cargus | 1377 | 7.42% |
| Poșta Română | 1140 | 6.14% |
| DHL | 1077 | 5.80% |
| Magyar Posta | 897 | 4.83% |
| TNT | 551 | 2.97% |
| FedEx | 335 | 1.81% |
| Hermes | 317 | 1.71% |
| Nemo Express | 292 | 1.57% |
| Speedy | 150 | 0.81% |
| Yamato Japan | 133 | 0.72% |
| Nova Poshta | 123 | 0.66% |
Store Launch Timeline
Over the past 12 months, 13,293 new stores were launched in Romania , with the highest activity in 2026-03 (1,571 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,571 stores launched
1,281 stores launched
1,344 stores launched
993 stores launched
1,271 stores launched
1,257 stores launched
1,088 stores launched
985 stores launched
1,099 stores launched
1,080 stores launched
903 stores launched
421 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 1571 | 11.82% |
| 2026-02 | 1281 | 9.64% |
| 2026-01 | 1344 | 10.11% |
| 2025-12 | 993 | 7.47% |
| 2025-11 | 1271 | 9.56% |
| 2025-10 | 1257 | 9.46% |
| 2025-09 | 1088 | 8.18% |
| 2025-08 | 985 | 7.41% |
| 2025-07 | 1099 | 8.27% |
| 2025-06 | 1080 | 8.12% |
| 2025-05 | 903 | 6.79% |
| 2025-04 | 421 | 3.17% |
Active Stores by Launch Year
Currently, 68,012 active stores in Romania are tracked in our database , with the most stores launched in 2026 (4,203 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,203 active stores
11,891 active stores
7,216 active stores
6,022 active stores
4,478 active stores
4,538 active stores
4,622 active stores
3,671 active stores
3,479 active stores
2,632 active stores
1,675 active stores
1,420 active stores
1,433 active stores
1,626 active stores
1,294 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4203 | 6.18% |
| 2025 | 11891 | 17.48% |
| 2024 | 7216 | 10.61% |
| 2023 | 6022 | 8.85% |
| 2022 | 4478 | 6.58% |
| 2021 | 4538 | 6.67% |
| 2020 | 4622 | 6.80% |
| 2019 | 3671 | 5.40% |
| 2018 | 3479 | 5.12% |
| 2017 | 2632 | 3.87% |
| 2016 | 1675 | 2.46% |
| 2015 | 1420 | 2.09% |
| 2014 | 1433 | 2.11% |
| 2013 | 1626 | 2.39% |
| 2012 | 1294 | 1.90% |
| 2011 | 1291 | 1.90% |
| 2010 | 1162 | 1.71% |
| 2009 | 1062 | 1.56% |
| 2008 | 1006 | 1.48% |
| 2007 | 914 | 1.34% |
| 2006 | 635 | 0.93% |
| 2005 | 507 | 0.75% |
| 2004 | 366 | 0.54% |
| 2003 | 284 | 0.42% |
| 2002 | 257 | 0.38% |
| 2001 | 234 | 0.34% |
| 2000 | 65 | 0.10% |
| 1999 | 13 | 0.02% |
| 1998 | 12 | 0.02% |
| 1997 | 1 | 0.00% |
| 1996 | 2 | 0.00% |
| 1995 | 1 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom
Magento - Tools & Hardware
Custom
Custom - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
Shopify
Shopify - Clothing & Accessories
Custom - Clothing & Accessories
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 68.3k | 100.00% |
| Emails | 43.6k | 63.84% |
| Phones | 24.2k | 35.48% |
| Ecommerce platform | 68.3k | 100.00% |
| Couriers | 13.5k | 19.72% |
| Payment Providers | 14.3k | 20.89% |
| Categories | 61.4k | 89.99% |
| Social Media | 43.6k | 63.93% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Romania e-commerce landscape:
Analyze 68.3k verified e-commerce stores in Romania - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Romania e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
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Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Romania e-commerce intelligence?
-
We track 68.3k verified Romania e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 34.6% among stores with at least one detectable social profile (39,932 stores) , followed by Instagram (25.1%) and YouTube (10.6%) .
Base: 43,636 stores with any detectable social profile (63.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
39,932 stores
29,060 stores
12,229 stores
11,561 stores
6,882 stores
4,846 stores
4,651 stores
3,637 stores
2,575 stores
198 stores
Visual Distribution