Romania E-commerce Database
Explore 75.5k e-commerce stores in the Romania. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 40.1% of stores with physical delivery (29,845 stores) , followed by Custom (30.2%) and Shopify (16.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
29,845 stores
22,485 stores
12,449 stores
4,138 stores
2,546 stores
1,516 stores
717 stores
483 stores
176 stores
107 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 29845 | 40.08% |
| Custom | 22485 | 30.20% |
| Shopify | 12449 | 16.72% |
| PrestaShop | 4138 | 5.56% |
| OpenCart | 2546 | 3.42% |
| Magento | 1516 | 2.04% |
| Wix eCommerce | 717 | 0.96% |
| CS Cart | 483 | 0.65% |
| Unas | 176 | 0.24% |
| Shoptet | 107 | 0.14% |
All Stores Distribution
WooCommerce holds 53.2% share of all Romania e-commerce stores (55,949) , with Custom at 21.4% and Shopify at 13.4% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
55,949 stores
22,485 stores
14,121 stores
4,483 stores
3,267 stores
1,768 stores
2,290 stores
539 stores
214 stores
109 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 55949 | 53.17% |
| Custom | 22485 | 21.37% |
| Shopify | 14121 | 13.42% |
| PrestaShop | 4483 | 4.26% |
| OpenCart | 3267 | 3.10% |
| Magento | 1768 | 1.68% |
| Wix eCommerce | 2290 | 2.18% |
| CS Cart | 539 | 0.51% |
| Unas | 214 | 0.20% |
| Shoptet | 109 | 0.10% |
Categories Distribution
Health & Beauty leads with 17.5% of all stores (10,687 stores) , followed by Clothing & Accessories (14.6%) and Electronics & Technology (9.9%) .
Top 10 Categories
10,687 stores
8,902 stores
6,044 stores
5,849 stores
5,703 stores
4,102 stores
4,053 stores
3,145 stores
2,881 stores
2,521 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 10687 | 17.47% |
| Clothing & Accessories | 8902 | 14.55% |
| Electronics & Technology | 6044 | 9.88% |
| Food & Beverages | 5849 | 9.56% |
| Home & Garden | 5703 | 9.32% |
| Furniture & Home Decor | 4102 | 6.71% |
| Vehicles & Parts | 4053 | 6.63% |
| Tools & Hardware | 3145 | 5.14% |
| Gifts & Special Occasions | 2881 | 4.71% |
| Business & Industrial | 2521 | 4.12% |
| Jewelry & Watches | 2261 | 3.70% |
| Sporting Goods & Outdoor Gear | 1493 | 2.44% |
| Toys & Games | 1403 | 2.29% |
| Arts & Entertainment | 1117 | 1.83% |
| Books & Media | 1012 | 1.65% |
Payment Providers Distribution
MasterCard leads with 31.4% among AI-verified physical stores (6,567 stores) , followed by VISA (24.4%) and PayPal (10.5%) .
Base: 14,976 AI-verified physical stores with detectable payment providers (19.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,567 stores
5,109 stores
2,201 stores
2,074 stores
838 stores
769 stores
768 stores
665 stores
585 stores
496 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 6567 | 31.38% |
| VISA | 5109 | 24.42% |
| PayPal | 2201 | 10.52% |
| Stripe Connect | 2074 | 9.91% |
| Apple Pay | 838 | 4.00% |
| Google Pay | 769 | 3.68% |
| PayU | 768 | 3.67% |
| American Express | 665 | 3.18% |
| JCB | 585 | 2.80% |
| Bolt | 496 | 2.37% |
| Klarna | 273 | 1.30% |
| BitCoin | 233 | 1.11% |
| Paddle | 139 | 0.66% |
| PayPo | 124 | 0.59% |
| WebPay | 84 | 0.40% |
Shipping Carriers Distribution
DPD leads with 21.1% among AI-verified physical stores (3,886 stores) , followed by GLS (17.9%) and Posta Romana (13.8%) .
Base: 13,568 AI-verified physical stores with detectable shipping carriers (18.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,886 stores
3,313 stores
2,553 stores
2,328 stores
1,368 stores
1,259 stores
1,093 stores
613 stores
395 stores
389 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 3886 | 21.05% |
| GLS | 3313 | 17.95% |
| Posta Romana | 2553 | 13.83% |
| UPS | 2328 | 12.61% |
| Urgent Cargus | 1368 | 7.41% |
| DHL | 1259 | 6.82% |
| Poșta Română | 1093 | 5.92% |
| TNT | 613 | 3.32% |
| FedEx | 395 | 2.14% |
| Hermes | 389 | 2.11% |
| Nemo Express | 344 | 1.86% |
| Yamato Japan | 304 | 1.65% |
| TCS | 224 | 1.21% |
| Blue Star | 210 | 1.14% |
| Speedy | 181 | 0.98% |
Store Launch Timeline
Over the past 12 months, 14,581 new stores were launched in Romania , with the highest activity in 2025-11 (1,567 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,567 stores launched
1,469 stores launched
1,270 stores launched
1,187 stores launched
1,324 stores launched
1,232 stores launched
1,254 stores launched
1,232 stores launched
1,490 stores launched
1,164 stores launched
1,013 stores launched
379 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1567 | 10.75% |
| 2025-10 | 1469 | 10.07% |
| 2025-09 | 1270 | 8.71% |
| 2025-08 | 1187 | 8.14% |
| 2025-07 | 1324 | 9.08% |
| 2025-06 | 1232 | 8.45% |
| 2025-05 | 1254 | 8.60% |
| 2025-04 | 1232 | 8.45% |
| 2025-03 | 1490 | 10.22% |
| 2025-02 | 1164 | 7.98% |
| 2025-01 | 1013 | 6.95% |
| 2024-12 | 379 | 2.60% |
Active Stores by Launch Year
Currently, 74,949 active stores in Romania are tracked in our database , with the most stores launched in 2025 (14,208 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14,208 active stores
8,457 active stores
7,016 active stores
5,310 active stores
5,236 active stores
5,322 active stores
4,231 active stores
3,995 active stores
2,957 active stores
1,944 active stores
1,665 active stores
1,666 active stores
2,028 active stores
1,563 active stores
1,643 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 14208 | 18.96% |
| 2024 | 8457 | 11.28% |
| 2023 | 7016 | 9.36% |
| 2022 | 5310 | 7.08% |
| 2021 | 5236 | 6.99% |
| 2020 | 5322 | 7.10% |
| 2019 | 4231 | 5.65% |
| 2018 | 3995 | 5.33% |
| 2017 | 2957 | 3.95% |
| 2016 | 1944 | 2.59% |
| 2015 | 1665 | 2.22% |
| 2014 | 1666 | 2.22% |
| 2013 | 2028 | 2.71% |
| 2012 | 1563 | 2.09% |
| 2011 | 1643 | 2.19% |
| 2010 | 1367 | 1.82% |
| 2009 | 1273 | 1.70% |
| 2008 | 1201 | 1.60% |
| 2007 | 1044 | 1.39% |
| 2006 | 730 | 0.97% |
| 2005 | 581 | 0.78% |
| 2004 | 465 | 0.62% |
| 2003 | 352 | 0.47% |
| 2002 | 298 | 0.40% |
| 2001 | 291 | 0.39% |
| 2000 | 81 | 0.11% |
| 1999 | 13 | 0.02% |
| 1998 | 10 | 0.01% |
| 1996 | 2 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Romania's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
Shopify
Shopify
Shopify — Clothing & Accessories
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 75.5k | 100.00% |
| Emails | 50.3k | 66.64% |
| Phones | 27.5k | 36.38% |
| Ecommerce platform | 75.5k | 100.00% |
| Couriers | 13.6k | 17.97% |
| Payment Providers | 15.0k | 19.84% |
| Categories | 63.9k | 84.71% |
| Social Media | 45.7k | 60.58% |
Starter Package
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Maximize Your ROI
Use our detailed Romania E-commerce Database to:
Gain actionable insights into 75.5k physical stores in Romania.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Romania online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Romania E-commerce Database?
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Our database covers over 75.5k Romania physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 35.7% among stores with at least one detectable social profile (41,468 stores) , followed by Instagram (25.2%) and YouTube (10.2%) .
Base: 45,733 stores with any detectable social profile (60.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
41,468 stores
29,186 stores
11,885 stores
10,252 stores
6,110 stores
5,727 stores
5,055 stores
3,791 stores
2,296 stores
225 stores
Visual Distribution