Bulgaria E-commerce Database
Explore 44.3k e-commerce stores in the Bulgaria. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 45.9% of stores with physical delivery (20,087 stores) , followed by WooCommerce (32.9%) and Shopify (10.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
20,087 stores
14,396 stores
4,451 stores
2,198 stores
872 stores
661 stores
531 stores
411 stores
120 stores
68 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 20087 | 45.87% |
| WooCommerce | 14396 | 32.87% |
| Shopify | 4451 | 10.16% |
| OpenCart | 2198 | 5.02% |
| PrestaShop | 872 | 1.99% |
| SummerCart | 661 | 1.51% |
| Wix eCommerce | 531 | 1.21% |
| Magento | 411 | 0.94% |
| CS Cart | 120 | 0.27% |
| Squarespace Commerce | 68 | 0.16% |
All Stores Distribution
Custom holds 36.2% share of all Bulgaria e-commerce stores (20,087) , with WooCommerce at 41.2% and Shopify at 10.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
20,087 stores
22,859 stores
5,585 stores
2,756 stores
978 stores
747 stores
1,504 stores
504 stores
132 stores
326 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 20087 | 36.21% |
| WooCommerce | 22859 | 41.20% |
| Shopify | 5585 | 10.07% |
| OpenCart | 2756 | 4.97% |
| PrestaShop | 978 | 1.76% |
| SummerCart | 747 | 1.35% |
| Wix eCommerce | 1504 | 2.71% |
| Magento | 504 | 0.91% |
| CS Cart | 132 | 0.24% |
| Squarespace Commerce | 326 | 0.59% |
Categories Distribution
Health & Beauty leads with 18.4% of all stores (6,600 stores) , followed by Clothing & Accessories (13.6%) and Electronics & Technology (10.2%) .
Top 10 Categories
6,600 stores
4,859 stores
3,638 stores
3,218 stores
2,775 stores
2,372 stores
2,039 stores
2,034 stores
1,536 stores
1,536 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6600 | 18.44% |
| Clothing & Accessories | 4859 | 13.58% |
| Electronics & Technology | 3638 | 10.17% |
| Food & Beverages | 3218 | 8.99% |
| Home & Garden | 2775 | 7.76% |
| Furniture & Home Decor | 2372 | 6.63% |
| Vehicles & Parts | 2039 | 5.70% |
| Business & Industrial | 2034 | 5.68% |
| Tools & Hardware | 1536 | 4.29% |
| Gifts & Special Occasions | 1536 | 4.29% |
| Jewelry & Watches | 1290 | 3.61% |
| Sporting Goods & Outdoor Gear | 1164 | 3.25% |
| Books & Media | 1083 | 3.03% |
| Arts & Entertainment | 953 | 2.66% |
| Baby & Toddler | 686 | 1.92% |
Payment Providers Distribution
PayPal leads with 23.0% among AI-verified physical stores (2,060 stores) , followed by MasterCard (17.3%) and VISA (11.8%) .
Base: 5,064 AI-verified physical stores with detectable payment providers (11.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,060 stores
1,545 stores
1,052 stores
926 stores
618 stores
606 stores
562 stores
400 stores
344 stores
291 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2060 | 23.04% |
| MasterCard | 1545 | 17.28% |
| VISA | 1052 | 11.77% |
| Stripe Connect | 926 | 10.36% |
| Klarna | 618 | 6.91% |
| BitCoin | 606 | 6.78% |
| PayU | 562 | 6.29% |
| American Express | 400 | 4.47% |
| Apple Pay | 344 | 3.85% |
| Google Pay | 291 | 3.26% |
| JCB | 258 | 2.89% |
| Bolt | 138 | 1.54% |
| Paddle | 61 | 0.68% |
| SEPA | 42 | 0.47% |
| Bancontact | 37 | 0.41% |
Shipping Carriers Distribution
Speedy leads with 37.3% among AI-verified physical stores (1,974 stores) , followed by UPS (17.6%) and DHL (14.5%) .
Base: 4,216 AI-verified physical stores with detectable shipping carriers (9.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Speedy | 1974 | 37.29% |
| UPS | 930 | 17.57% |
| DHL | 770 | 14.54% |
| DPD | 400 | 7.56% |
| FedEx | 247 | 4.67% |
| TNT | 238 | 4.50% |
| GLS | 224 | 4.23% |
| Hermes | 203 | 3.83% |
| USPS | 104 | 1.96% |
| Royal Mail | 43 | 0.81% |
| TCS | 41 | 0.77% |
| Yamato Japan | 35 | 0.66% |
| JX | 32 | 0.60% |
| Blue Star | 27 | 0.51% |
| ASM | 26 | 0.49% |
Store Launch Timeline
Over the past 12 months, 7,845 new stores were launched in Bulgaria , with the highest activity in 2025-10 (843 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
843 stores launched
698 stores launched
777 stores launched
782 stores launched
713 stores launched
694 stores launched
644 stores launched
664 stores launched
572 stores launched
613 stores launched
484 stores launched
361 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 843 | 10.75% |
| 2025-09 | 698 | 8.90% |
| 2025-08 | 777 | 9.90% |
| 2025-07 | 782 | 9.97% |
| 2025-06 | 713 | 9.09% |
| 2025-05 | 694 | 8.85% |
| 2025-04 | 644 | 8.21% |
| 2025-03 | 664 | 8.46% |
| 2025-02 | 572 | 7.29% |
| 2025-01 | 613 | 7.81% |
| 2024-12 | 484 | 6.17% |
| 2024-11 | 361 | 4.60% |
Active Stores by Launch Year
Currently, 43,623 active stores in Bulgaria are tracked in our database , with the most stores launched in 2025 (7,010 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,010 active stores
5,138 active stores
3,674 active stores
2,929 active stores
2,806 active stores
2,684 active stores
2,370 active stores
3,056 active stores
2,582 active stores
1,472 active stores
1,024 active stores
993 active stores
1,395 active stores
998 active stores
994 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 7010 | 16.07% |
| 2024 | 5138 | 11.78% |
| 2023 | 3674 | 8.42% |
| 2022 | 2929 | 6.71% |
| 2021 | 2806 | 6.43% |
| 2020 | 2684 | 6.15% |
| 2019 | 2370 | 5.43% |
| 2018 | 3056 | 7.01% |
| 2017 | 2582 | 5.92% |
| 2016 | 1472 | 3.37% |
| 2015 | 1024 | 2.35% |
| 2014 | 993 | 2.28% |
| 2013 | 1395 | 3.20% |
| 2012 | 998 | 2.29% |
| 2011 | 994 | 2.28% |
| 2010 | 919 | 2.11% |
| 2009 | 822 | 1.88% |
| 2008 | 668 | 1.53% |
| 2007 | 591 | 1.35% |
| 2006 | 381 | 0.87% |
| 2005 | 279 | 0.64% |
| 2004 | 280 | 0.64% |
| 2003 | 177 | 0.41% |
| 2002 | 169 | 0.39% |
| 2001 | 111 | 0.25% |
| 2000 | 53 | 0.12% |
| 1999 | 26 | 0.06% |
| 1998 | 18 | 0.04% |
| 1997 | 4 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Bulgaria's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
WooCommerce — Arts & Entertainment
Shopify
Shopify
Custom — Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 44.3k | 100.00% |
| Emails | 27.6k | 62.28% |
| Phones | 13.9k | 31.37% |
| Ecommerce platform | 44.3k | 100.00% |
| Couriers | 4.2k | 9.53% |
| Payment Providers | 5.1k | 11.44% |
| Categories | 37.5k | 84.76% |
| Social Media | 26.3k | 59.33% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Bulgaria E-commerce Database to:
Gain actionable insights into 44.3k physical stores in Bulgaria.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Bulgaria online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Bulgaria E-commerce Database?
-
Our database covers over 44.3k Bulgaria physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 39.7% among stores with at least one detectable social profile (23,853 stores) , followed by Instagram (25.1%) and YouTube (10.4%) .
Base: 26,259 stores with any detectable social profile (59.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
23,853 stores
15,092 stores
6,224 stores
3,432 stores
3,293 stores
2,861 stores
2,650 stores
1,567 stores
970 stores
147 stores
Visual Distribution