Bulgaria E-commerce Database
Explore 33.5k e-commerce stores in the Bulgaria. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 44.5% of stores with physical delivery (14,643 stores) , followed by Custom (20.8%) and Shopify (18.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
14,643 stores
6,850 stores
5,922 stores
2,481 stores
1,115 stores
680 stores
527 stores
514 stores
130 stores
62 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 14643 | 44.48% |
| Custom | 6850 | 20.81% |
| Shopify | 5922 | 17.99% |
| OpenCart | 2481 | 7.54% |
| PrestaShop | 1115 | 3.39% |
| SummerCart | 680 | 2.07% |
| Wix eCommerce | 527 | 1.60% |
| Magento | 514 | 1.56% |
| CS Cart | 130 | 0.39% |
| nopCommerce | 62 | 0.19% |
All Stores Distribution
WooCommerce holds 55.1% share of all Bulgaria e-commerce stores (24,619) , with Custom at 15.3% and Shopify at 13.8% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
24,619 stores
6,850 stores
6,167 stores
2,838 stores
1,171 stores
696 stores
1,514 stores
594 stores
135 stores
67 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 24619 | 55.14% |
| Custom | 6850 | 15.34% |
| Shopify | 6167 | 13.81% |
| OpenCart | 2838 | 6.36% |
| PrestaShop | 1171 | 2.62% |
| SummerCart | 696 | 1.56% |
| Wix eCommerce | 1514 | 3.39% |
| Magento | 594 | 1.33% |
| CS Cart | 135 | 0.30% |
| nopCommerce | 67 | 0.15% |
Categories Distribution
Health & Beauty leads with 20.2% of all stores (5,402 stores) , followed by Clothing & Accessories (18.1%) and Electronics & Technology (9.9%) .
Top 10 Categories
5,402 stores
4,833 stores
2,649 stores
2,349 stores
1,933 stores
1,509 stores
1,273 stores
1,242 stores
1,203 stores
1,019 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5402 | 20.19% |
| Clothing & Accessories | 4833 | 18.06% |
| Electronics & Technology | 2649 | 9.90% |
| Food & Beverages | 2349 | 8.78% |
| Home & Garden | 1933 | 7.22% |
| Furniture & Home Decor | 1509 | 5.64% |
| Vehicles & Parts | 1273 | 4.76% |
| Gifts & Special Occasions | 1242 | 4.64% |
| Jewelry & Watches | 1203 | 4.50% |
| Tools & Hardware | 1019 | 3.81% |
| Sporting Goods & Outdoor Gear | 846 | 3.16% |
| Arts & Entertainment | 692 | 2.59% |
| Business & Industrial | 686 | 2.56% |
| Baby & Toddler | 600 | 2.24% |
| Pets & Pet Supplies | 523 | 1.95% |
Payment Providers Distribution
PayPal leads with 23.9% among AI-verified physical stores (1,930 stores) , followed by MasterCard (19.1%) and VISA (12.0%) .
Base: 4,464 AI-verified physical stores with detectable payment providers (13.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,930 stores
1,541 stores
970 stores
912 stores
462 stores
378 stores
373 stores
316 stores
314 stores
293 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1930 | 23.90% |
| MasterCard | 1541 | 19.09% |
| VISA | 970 | 12.01% |
| Stripe Connect | 912 | 11.30% |
| American Express | 462 | 5.72% |
| Apple Pay | 378 | 4.68% |
| Klarna | 373 | 4.62% |
| Google Pay | 316 | 3.91% |
| BitCoin | 314 | 3.89% |
| PayU | 293 | 3.63% |
| JCB | 254 | 3.15% |
| Bolt | 114 | 1.41% |
| Bancontact | 99 | 1.23% |
| Amazon Pay | 74 | 0.92% |
| Paddle | 44 | 0.54% |
Shipping Carriers Distribution
Speedy leads with 37.7% among AI-verified physical stores (1,907 stores) , followed by UPS (16.2%) and DHL (14.2%) .
Base: 3,908 AI-verified physical stores with detectable shipping carriers (11.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Speedy | 1907 | 37.66% |
| UPS | 819 | 16.17% |
| DHL | 718 | 14.18% |
| DPD | 390 | 7.70% |
| FedEx | 238 | 4.70% |
| GLS | 210 | 4.15% |
| TNT | 209 | 4.13% |
| Hermes | 189 | 3.73% |
| USPS | 112 | 2.21% |
| Colissimo | 66 | 1.30% |
| La Poste | 62 | 1.22% |
| Royal Mail | 48 | 0.95% |
| TCS | 37 | 0.73% |
| ASM | 33 | 0.65% |
| Yamato Japan | 26 | 0.51% |
Store Launch Timeline
Over the past 12 months, 6,632 new stores were launched in Bulgaria , with the highest activity in 2025-12 (481 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
481 stores launched
620 stores launched
709 stores launched
605 stores launched
603 stores launched
604 stores launched
589 stores launched
557 stores launched
563 stores launched
575 stores launched
516 stores launched
210 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 481 | 7.25% |
| 2025-11 | 620 | 9.35% |
| 2025-10 | 709 | 10.69% |
| 2025-09 | 605 | 9.12% |
| 2025-08 | 603 | 9.09% |
| 2025-07 | 604 | 9.11% |
| 2025-06 | 589 | 8.88% |
| 2025-05 | 557 | 8.40% |
| 2025-04 | 563 | 8.49% |
| 2025-03 | 575 | 8.67% |
| 2025-02 | 516 | 7.78% |
| 2025-01 | 210 | 3.17% |
Active Stores by Launch Year
Currently, 33,317 active stores in Bulgaria are tracked in our database , with the most stores launched in 2025 (6,882 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,882 active stores
3,752 active stores
2,934 active stores
2,016 active stores
2,251 active stores
2,079 active stores
1,752 active stores
2,018 active stores
1,816 active stores
1,069 active stores
744 active stores
700 active stores
996 active stores
701 active stores
643 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 6882 | 20.66% |
| 2024 | 3752 | 11.26% |
| 2023 | 2934 | 8.81% |
| 2022 | 2016 | 6.05% |
| 2021 | 2251 | 6.76% |
| 2020 | 2079 | 6.24% |
| 2019 | 1752 | 5.26% |
| 2018 | 2018 | 6.06% |
| 2017 | 1816 | 5.45% |
| 2016 | 1069 | 3.21% |
| 2015 | 744 | 2.23% |
| 2014 | 700 | 2.10% |
| 2013 | 996 | 2.99% |
| 2012 | 701 | 2.10% |
| 2011 | 643 | 1.93% |
| 2010 | 589 | 1.77% |
| 2009 | 568 | 1.70% |
| 2008 | 434 | 1.30% |
| 2007 | 377 | 1.13% |
| 2006 | 231 | 0.69% |
| 2005 | 186 | 0.56% |
| 2004 | 195 | 0.59% |
| 2003 | 135 | 0.41% |
| 2002 | 112 | 0.34% |
| 2001 | 64 | 0.19% |
| 2000 | 37 | 0.11% |
| 1999 | 21 | 0.06% |
| 1998 | 13 | 0.04% |
| 1997 | 2 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Bulgaria's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce
Shopify
Shopify
WooCommerce - Vehicles & Parts
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 33.5k | 100.00% |
| Emails | 20.4k | 60.84% |
| Phones | 10.8k | 32.14% |
| Ecommerce platform | 33.5k | 100.00% |
| Couriers | 3.9k | 11.68% |
| Payment Providers | 4.5k | 13.34% |
| Categories | 28.1k | 83.83% |
| Social Media | 21.9k | 65.37% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Bulgaria E-commerce Database to:
Gain actionable insights into 33.5k physical stores in Bulgaria.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Bulgaria online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Bulgaria E-commerce Database?
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Our database covers over 33.5k Bulgaria physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 39.4% among stores with at least one detectable social profile (20,205 stores) , followed by Instagram (27.6%) and YouTube (9.3%) .
Base: 21,880 stores with any detectable social profile (65.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,205 stores
14,136 stores
4,749 stores
3,564 stores
2,441 stores
2,420 stores
2,039 stores
1,077 stores
506 stores
84 stores
Visual Distribution