Bulgaria E-commerce Database
Explore 34.2k verified e-commerce stores in the Bulgaria. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 51.3k with e-commerce signals. 34.2k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 43.6% of stores with physical delivery (13,989 stores) , followed by Custom (26.6%) and Shopify (14.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,989 stores
8,531 stores
4,694 stores
2,005 stores
1,049 stores
498 stores
437 stores
325 stores
324 stores
211 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 13989 | 43.63% |
| Custom | 8531 | 26.61% |
| Shopify | 4694 | 14.64% |
| OpenCart | 2005 | 6.25% |
| PrestaShop | 1049 | 3.27% |
| Magento | 498 | 1.55% |
| Wix eCommerce | 437 | 1.36% |
| SummerCart | 325 | 1.01% |
| Exitshop | 324 | 1.01% |
| OpenCart, Smoolis | 211 | 0.66% |
All Stores Distribution
WooCommerce holds 55.8% share of all Bulgaria e-commerce stores (25,195) , with Custom at 18.9% and Shopify at 11.2% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
25,195 stores
8,531 stores
5,046 stores
2,296 stores
1,110 stores
589 stores
1,438 stores
352 stores
380 stores
249 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 25195 | 55.76% |
| Custom | 8531 | 18.88% |
| Shopify | 5046 | 11.17% |
| OpenCart | 2296 | 5.08% |
| PrestaShop | 1110 | 2.46% |
| Magento | 589 | 1.30% |
| Wix eCommerce | 1438 | 3.18% |
| SummerCart | 352 | 0.78% |
| Exitshop | 380 | 0.84% |
| OpenCart, Smoolis | 249 | 0.55% |
Categories Distribution
Health & Beauty leads with 17.8% of all stores (5,306 stores) , followed by Clothing & Accessories (16.6%) and Home & Garden (11.6%) .
Base: 29,796 AI-verified stores with physical delivery and detected product categories (87.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,306 stores
4,941 stores
3,453 stores
2,461 stores
2,003 stores
1,625 stores
1,429 stores
1,345 stores
1,294 stores
1,212 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5306 | 17.81% |
| Clothing & Accessories | 4941 | 16.58% |
| Home & Garden | 3453 | 11.59% |
| Food & Beverages | 2461 | 8.26% |
| Electronics & Technology | 2003 | 6.72% |
| Tools & Hardware | 1625 | 5.45% |
| Vehicles & Parts | 1429 | 4.80% |
| Gifts & Special Occasions | 1345 | 4.51% |
| Sporting Goods & Outdoor Gear | 1294 | 4.34% |
| Arts & Entertainment | 1212 | 4.07% |
| Jewelry & Watches | 1095 | 3.67% |
| Business & Industrial | 1021 | 3.43% |
| Furniture & Home Decor | 999 | 3.35% |
| Toys & Games | 824 | 2.77% |
| Books & Media | 788 | 2.64% |
Payment Providers Distribution
PayPal leads with 22.9% among AI-verified physical stores (1,988 stores) , followed by MasterCard (18.7%) and VISA (12.9%) .
Base: 4,701 AI-verified physical stores with detectable payment providers (13.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,988 stores
1,626 stores
1,116 stores
902 stores
497 stores
488 stores
449 stores
392 stores
346 stores
317 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1988 | 22.89% |
| MasterCard | 1626 | 18.72% |
| VISA | 1116 | 12.85% |
| Stripe Connect | 902 | 10.39% |
| Klarna | 497 | 5.72% |
| BitCoin | 488 | 5.62% |
| PayU | 449 | 5.17% |
| American Express | 392 | 4.51% |
| Apple Pay | 346 | 3.98% |
| Google Pay | 317 | 3.65% |
| JCB | 227 | 2.61% |
| Bolt | 115 | 1.32% |
| Bancontact | 102 | 1.17% |
| Amazon Pay | 78 | 0.90% |
| UnionPay | 41 | 0.47% |
Shipping Carriers Distribution
Speedy leads with 42.1% among AI-verified physical stores (2,215 stores) , followed by UPS (16.1%) and DHL (12.2%) .
Base: 4,222 AI-verified physical stores with detectable shipping carriers (12.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Speedy | 2215 | 42.07% |
| UPS | 849 | 16.13% |
| DHL | 643 | 12.21% |
| DPD | 411 | 7.81% |
| GLS | 221 | 4.20% |
| TNT | 193 | 3.67% |
| Hermes | 191 | 3.63% |
| FedEx | 160 | 3.04% |
| USPS | 101 | 1.92% |
| La Poste | 73 | 1.39% |
| Colissimo | 72 | 1.37% |
| Royal Mail | 46 | 0.87% |
| ASM | 36 | 0.68% |
| BRT | 28 | 0.53% |
| TCS | 26 | 0.49% |
Store Launch Timeline
Over the past 12 months, 6,271 new stores were launched in Bulgaria , with the highest activity in 2026-03 (724 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
724 stores launched
602 stores launched
670 stores launched
517 stores launched
578 stores launched
584 stores launched
504 stores launched
458 stores launched
484 stores launched
460 stores launched
462 stores launched
228 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 724 | 11.55% |
| 2026-02 | 602 | 9.60% |
| 2026-01 | 670 | 10.68% |
| 2025-12 | 517 | 8.24% |
| 2025-11 | 578 | 9.22% |
| 2025-10 | 584 | 9.31% |
| 2025-09 | 504 | 8.04% |
| 2025-08 | 458 | 7.30% |
| 2025-07 | 484 | 7.72% |
| 2025-06 | 460 | 7.34% |
| 2025-05 | 462 | 7.37% |
| 2025-04 | 228 | 3.64% |
Active Stores by Launch Year
Currently, 34,007 active stores in Bulgaria are tracked in our database , with the most stores launched in 2026 (2,001 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,001 active stores
5,611 active stores
3,622 active stores
2,835 active stores
2,030 active stores
2,202 active stores
2,082 active stores
1,808 active stores
2,138 active stores
1,859 active stores
1,086 active stores
715 active stores
701 active stores
968 active stores
700 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2001 | 5.88% |
| 2025 | 5611 | 16.50% |
| 2024 | 3622 | 10.65% |
| 2023 | 2835 | 8.34% |
| 2022 | 2030 | 5.97% |
| 2021 | 2202 | 6.48% |
| 2020 | 2082 | 6.12% |
| 2019 | 1808 | 5.32% |
| 2018 | 2138 | 6.29% |
| 2017 | 1859 | 5.47% |
| 2016 | 1086 | 3.19% |
| 2015 | 715 | 2.10% |
| 2014 | 701 | 2.06% |
| 2013 | 968 | 2.85% |
| 2012 | 700 | 2.06% |
| 2011 | 651 | 1.91% |
| 2010 | 600 | 1.76% |
| 2009 | 587 | 1.73% |
| 2008 | 439 | 1.29% |
| 2007 | 383 | 1.13% |
| 2006 | 238 | 0.70% |
| 2005 | 182 | 0.54% |
| 2004 | 201 | 0.59% |
| 2003 | 124 | 0.36% |
| 2002 | 106 | 0.31% |
| 2001 | 61 | 0.18% |
| 2000 | 40 | 0.12% |
| 1999 | 22 | 0.06% |
| 1998 | 13 | 0.04% |
| 1997 | 2 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Home & Garden
SAP Commerce Cloud - Tools & Hardware
Custom - Health & Beauty
Magento - Clothing & Accessories
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
Shopify - Health & Beauty
OpenCart - Electronics & Technology
WooCommerce - Gifts & Special Occasions
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 34.2k | 100.00% |
| Emails | 20.1k | 58.73% |
| Phones | 10.5k | 30.65% |
| Ecommerce platform | 34.2k | 100.00% |
| Couriers | 4.2k | 12.35% |
| Payment Providers | 4.7k | 13.76% |
| Categories | 30.8k | 90.00% |
| Social Media | 22.0k | 64.26% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Bulgaria e-commerce landscape:
Analyze 34.2k verified e-commerce stores in Bulgaria - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Bulgaria e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Bulgaria e-commerce intelligence?
-
We track 34.2k verified Bulgaria e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 39.7% among stores with at least one detectable social profile (20,403 stores) , followed by Instagram (27.2%) and YouTube (9.4%) .
Base: 21,962 stores with any detectable social profile (64.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,403 stores
13,952 stores
4,808 stores
3,589 stores
2,406 stores
2,402 stores
2,041 stores
1,093 stores
567 stores
73 stores
Visual Distribution