Bulgaria E-commerce Market
Explore 32.7k verified e-commerce stores in the Bulgaria. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 48.8k with e-commerce signals. 32.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 44.0% of stores with physical delivery (13,505 stores) , followed by Custom (26.6%) and Shopify (14.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,505 stores
8,162 stores
4,394 stores
1,943 stores
964 stores
491 stores
403 stores
327 stores
309 stores
224 stores
Visual Distribution
13,505 stores
8,162 stores
4,394 stores
1,943 stores
964 stores
491 stores
403 stores
327 stores
309 stores
224 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 13505 | 43.96% |
| Custom | 8162 | 26.57% |
| Shopify | 4394 | 14.30% |
| OpenCart | 1943 | 6.32% |
| PrestaShop | 964 | 3.14% |
| Magento | 491 | 1.60% |
| Wix eCommerce | 403 | 1.31% |
| SummerCart | 327 | 1.06% |
| Exitshop | 309 | 1.01% |
| Smoolis, OpenCart | 224 | 0.73% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 56.0% share of all Bulgaria e-commerce stores (24,302) , with Custom at 18.8% and Shopify at 10.9% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
24,302 stores
8,162 stores
4,707 stores
2,236 stores
1,019 stores
585 stores
1,359 stores
355 stores
358 stores
282 stores
Visual Distribution
24,302 stores
8,162 stores
4,707 stores
2,236 stores
1,019 stores
585 stores
1,359 stores
355 stores
358 stores
282 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 24302 | 56.04% |
| Custom | 8162 | 18.82% |
| Shopify | 4707 | 10.85% |
| OpenCart | 2236 | 5.16% |
| PrestaShop | 1019 | 2.35% |
| Magento | 585 | 1.35% |
| Wix eCommerce | 1359 | 3.13% |
| SummerCart | 355 | 0.82% |
| Exitshop | 358 | 0.83% |
| Smoolis, OpenCart | 282 | 0.65% |
Categories Distribution
Health & Beauty stores with 17.7% of all stores (5,061 stores) , followed by Clothing & Accessories (16.4%) and Home & Garden (11.6%) .
Base: 28,619 AI-verified stores with physical delivery and detected product categories (87.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,061 stores
4,692 stores
3,315 stores
2,371 stores
1,903 stores
1,575 stores
1,416 stores
1,306 stores
1,252 stores
1,181 stores
Visual Distribution
5,061 stores
4,692 stores
3,315 stores
2,371 stores
1,903 stores
1,575 stores
1,416 stores
1,306 stores
1,252 stores
1,181 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5061 | 17.68% |
| Clothing & Accessories | 4692 | 16.39% |
| Home & Garden | 3315 | 11.58% |
| Food & Beverages | 2371 | 8.28% |
| Electronics & Technology | 1903 | 6.65% |
| Tools & Hardware | 1575 | 5.50% |
| Vehicles & Parts | 1416 | 4.95% |
| Gifts & Special Occasions | 1306 | 4.56% |
| Sporting Goods & Outdoor Gear | 1252 | 4.37% |
| Arts & Entertainment | 1181 | 4.13% |
Payment Providers Distribution
PayPal stores with 22.9% among AI-verified physical stores (1,930 stores) , followed by MasterCard (18.3%) and VISA (12.9%) .
Base: 4,568 AI-verified physical stores with detectable payment providers (14.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,930 stores
1,541 stores
1,088 stores
894 stores
472 stores
445 stores
400 stores
389 stores
371 stores
344 stores
Visual Distribution
1,930 stores
1,541 stores
1,088 stores
894 stores
472 stores
445 stores
400 stores
389 stores
371 stores
344 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1930 | 22.92% |
| MasterCard | 1541 | 18.30% |
| VISA | 1088 | 12.92% |
| Stripe Connect | 894 | 10.62% |
| Klarna | 472 | 5.61% |
| BitCoin | 445 | 5.29% |
| PayU | 400 | 4.75% |
| Apple Pay | 389 | 4.62% |
| American Express | 371 | 4.41% |
| Google Pay | 344 | 4.09% |
Shipping Carriers Distribution
Speedy stores with 42.0% among AI-verified physical stores (2,164 stores) , followed by UPS (15.5%) and DHL (12.2%) .
Base: 4,101 AI-verified physical stores with detectable shipping carriers (12.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
2,164 stores
799 stores
629 stores
406 stores
254 stores
187 stores
180 stores
177 stores
93 stores
71 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Speedy | 2164 | 41.95% |
| UPS | 799 | 15.49% |
| DHL | 629 | 12.19% |
| DPD | 406 | 7.87% |
| GLS | 254 | 4.92% |
| Hermes | 187 | 3.63% |
| TNT | 180 | 3.49% |
| FedEx | 177 | 3.43% |
| USPS | 93 | 1.80% |
| Colissimo | 71 | 1.38% |
Store Launch Timeline
Over the past 12 months, 5,647 new stores were launched in Bulgaria , with the highest activity in 2026-05 (635 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
635 stores launched
537 stores launched
616 stores launched
520 stores launched
506 stores launched
405 stores launched
478 stores launched
498 stores launched
460 stores launched
391 stores launched
417 stores launched
184 stores launched
Monthly Trend
11.2% of last 12 months
9.5% of last 12 months
10.9% of last 12 months
9.2% of last 12 months
9.0% of last 12 months
7.2% of last 12 months
8.5% of last 12 months
8.8% of last 12 months
8.1% of last 12 months
6.9% of last 12 months
7.4% of last 12 months
3.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 635 | 11.24% |
| 2026-04 | 537 | 9.51% |
| 2026-03 | 616 | 10.91% |
| 2026-02 | 520 | 9.21% |
| 2026-01 | 506 | 8.96% |
| 2025-12 | 405 | 7.17% |
| 2025-11 | 478 | 8.46% |
| 2025-10 | 498 | 8.82% |
| 2025-09 | 460 | 8.15% |
| 2025-08 | 391 | 6.92% |
| 2025-07 | 417 | 7.38% |
| 2025-06 | 184 | 3.26% |
Active Stores by Launch Year
Currently, 32,542 active stores in Bulgaria are tracked in our database , with the most stores launched in 2026 (2,857 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,857 active stores
4,746 active stores
3,332 active stores
2,623 active stores
1,890 active stores
2,045 active stores
1,946 active stores
1,713 active stores
2,024 active stores
1,790 active stores
1,053 active stores
687 active stores
661 active stores
944 active stores
700 active stores
Distribution by Launch Year
8.8% of tracked active stores
14.6% of tracked active stores
10.2% of tracked active stores
8.1% of tracked active stores
5.8% of tracked active stores
6.3% of tracked active stores
6.0% of tracked active stores
5.3% of tracked active stores
6.2% of tracked active stores
5.5% of tracked active stores
3.2% of tracked active stores
2.1% of tracked active stores
2.0% of tracked active stores
2.9% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2857 | 8.78% |
| 2025 | 4746 | 14.58% |
| 2024 | 3332 | 10.24% |
| 2023 | 2623 | 8.06% |
| 2022 | 1890 | 5.81% |
| 2021 | 2045 | 6.28% |
| 2020 | 1946 | 5.98% |
| 2019 | 1713 | 5.26% |
| 2018 | 2024 | 6.22% |
| 2017 | 1790 | 5.50% |
| 2016 | 1053 | 3.24% |
| 2015 | 687 | 2.11% |
| 2014 | 661 | 2.03% |
| 2013 | 944 | 2.90% |
| 2012 | 700 | 2.15% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Clothing & Accessories
SAP Commerce Cloud - Home & Garden
SAP Commerce Cloud - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Vehicles & Parts
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Food & Beverages
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 32.7k | 100.00% |
| Emails | 19.0k | 58.10% |
| Phones | 17.8k | 54.54% |
| Ecommerce platform | 32.7k | 100.00% |
| Couriers | 4.1k | 12.54% |
| Payment Providers | 4.6k | 13.97% |
| Categories | 29.5k | 90.36% |
| Social Media | 21.2k | 64.86% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Bulgaria e-commerce landscape:
Analyze 32.7k verified e-commerce stores in Bulgaria - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Bulgaria e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Bulgaria e-commerce intelligence?
-
We track 32.7k verified Bulgaria e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 39.6% among stores with at least one detectable social profile (19,718 stores) , followed by Instagram (27.3%) and YouTube (9.5%) .
Base: 21,204 stores with any detectable social profile (64.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
19,718 stores
13,570 stores
4,715 stores
3,601 stores
2,292 stores
2,193 stores
1,982 stores
1,113 stores
540 stores
69 stores
Visual Distribution
19,718 stores
13,570 stores
4,715 stores
3,601 stores
2,292 stores
2,193 stores
1,982 stores
1,113 stores
540 stores
69 stores