Bulgaria E-commerce Database
Explore 31.5k verified e-commerce stores in the Bulgaria. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 47.5k with e-commerce signals. 31.5k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 41.7% of stores with physical delivery (12,927 stores) , followed by Custom (26.6%) and Shopify (15.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
12,927 stores
8,260 stores
4,714 stores
2,349 stores
1,033 stores
682 stores
491 stores
394 stores
114 stores
58 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 12927 | 41.67% |
| Custom | 8260 | 26.63% |
| Shopify | 4714 | 15.20% |
| OpenCart | 2349 | 7.57% |
| PrestaShop | 1033 | 3.33% |
| SummerCart | 682 | 2.20% |
| Magento | 491 | 1.58% |
| Wix eCommerce | 394 | 1.27% |
| CS Cart | 114 | 0.37% |
| CloudCart | 58 | 0.19% |
All Stores Distribution
WooCommerce holds 54.7% share of all Bulgaria e-commerce stores (25,210) , with Custom at 17.9% and Shopify at 11.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
25,210 stores
8,260 stores
5,085 stores
2,776 stores
1,121 stores
720 stores
593 stores
1,483 stores
128 stores
723 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 25210 | 54.69% |
| Custom | 8260 | 17.92% |
| Shopify | 5085 | 11.03% |
| OpenCart | 2776 | 6.02% |
| PrestaShop | 1121 | 2.43% |
| SummerCart | 720 | 1.56% |
| Magento | 593 | 1.29% |
| Wix eCommerce | 1483 | 3.22% |
| CS Cart | 128 | 0.28% |
| CloudCart | 723 | 1.57% |
Categories Distribution
Health & Beauty leads with 19.9% of all stores (5,133 stores) , followed by Clothing & Accessories (18.5%) and Electronics & Technology (10.2%) .
Base: 25,856 AI-verified stores with physical delivery and detected product categories (82.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,133 stores
4,781 stores
2,625 stores
2,224 stores
1,835 stores
1,407 stores
1,284 stores
1,254 stores
1,229 stores
981 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5133 | 19.85% |
| Clothing & Accessories | 4781 | 18.49% |
| Electronics & Technology | 2625 | 10.15% |
| Food & Beverages | 2224 | 8.60% |
| Home & Garden | 1835 | 7.10% |
| Furniture & Home Decor | 1407 | 5.44% |
| Vehicles & Parts | 1284 | 4.97% |
| Gifts & Special Occasions | 1254 | 4.85% |
| Jewelry & Watches | 1229 | 4.75% |
| Tools & Hardware | 981 | 3.79% |
| Sporting Goods & Outdoor Gear | 848 | 3.28% |
| Arts & Entertainment | 593 | 2.29% |
| Baby & Toddler | 587 | 2.27% |
| Business & Industrial | 572 | 2.21% |
| Pets & Pet Supplies | 503 | 1.95% |
Payment Providers Distribution
PayPal leads with 24.1% among AI-verified physical stores (2,092 stores) , followed by MasterCard (19.7%) and VISA (12.8%) .
Base: 4,761 AI-verified physical stores with detectable payment providers (15.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,092 stores
1,706 stores
1,113 stores
921 stores
463 stores
405 stores
386 stores
348 stores
331 stores
329 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2092 | 24.15% |
| MasterCard | 1706 | 19.69% |
| VISA | 1113 | 12.85% |
| Stripe Connect | 921 | 10.63% |
| American Express | 463 | 5.34% |
| Klarna | 405 | 4.68% |
| Apple Pay | 386 | 4.46% |
| BitCoin | 348 | 4.02% |
| PayU | 331 | 3.82% |
| Google Pay | 329 | 3.80% |
| JCB | 239 | 2.76% |
| Bolt | 113 | 1.30% |
| Bancontact | 103 | 1.19% |
| Amazon Pay | 74 | 0.85% |
| SEPA | 40 | 0.46% |
Shipping Carriers Distribution
Speedy leads with 40.1% among AI-verified physical stores (2,267 stores) , followed by UPS (15.9%) and DHL (13.2%) .
Base: 4,388 AI-verified physical stores with detectable shipping carriers (13.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Speedy | 2267 | 40.14% |
| UPS | 898 | 15.90% |
| DHL | 748 | 13.24% |
| DPD | 463 | 8.20% |
| GLS | 222 | 3.93% |
| TNT | 219 | 3.88% |
| FedEx | 211 | 3.74% |
| Hermes | 204 | 3.61% |
| USPS | 141 | 2.50% |
| La Poste | 69 | 1.22% |
| Colissimo | 69 | 1.22% |
| Royal Mail | 54 | 0.96% |
| Deutsche Post | 29 | 0.51% |
| JX | 27 | 0.48% |
| PostNL | 27 | 0.48% |
Store Launch Timeline
Over the past 12 months, 6,016 new stores were launched in Bulgaria , with the highest activity in 2026-02 (548 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
548 stores launched
662 stores launched
543 stores launched
587 stores launched
585 stores launched
484 stores launched
447 stores launched
446 stores launched
421 stores launched
441 stores launched
427 stores launched
425 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 548 | 9.11% |
| 2026-01 | 662 | 11.00% |
| 2025-12 | 543 | 9.03% |
| 2025-11 | 587 | 9.76% |
| 2025-10 | 585 | 9.72% |
| 2025-09 | 484 | 8.05% |
| 2025-08 | 447 | 7.43% |
| 2025-07 | 446 | 7.41% |
| 2025-06 | 421 | 7.00% |
| 2025-05 | 441 | 7.33% |
| 2025-04 | 427 | 7.10% |
| 2025-03 | 425 | 7.06% |
Active Stores by Launch Year
Currently, 31,342 active stores in Bulgaria are tracked in our database , with the most stores launched in 2026 (1,218 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,218 active stores
5,496 active stores
3,445 active stores
2,673 active stores
1,897 active stores
2,124 active stores
1,971 active stores
1,699 active stores
1,959 active stores
1,695 active stores
985 active stores
679 active stores
643 active stores
914 active stores
655 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1218 | 3.89% |
| 2025 | 5496 | 17.54% |
| 2024 | 3445 | 10.99% |
| 2023 | 2673 | 8.53% |
| 2022 | 1897 | 6.05% |
| 2021 | 2124 | 6.78% |
| 2020 | 1971 | 6.29% |
| 2019 | 1699 | 5.42% |
| 2018 | 1959 | 6.25% |
| 2017 | 1695 | 5.41% |
| 2016 | 985 | 3.14% |
| 2015 | 679 | 2.17% |
| 2014 | 643 | 2.05% |
| 2013 | 914 | 2.92% |
| 2012 | 655 | 2.09% |
| 2011 | 584 | 1.86% |
| 2010 | 549 | 1.75% |
| 2009 | 537 | 1.71% |
| 2008 | 390 | 1.24% |
| 2007 | 341 | 1.09% |
| 2006 | 213 | 0.68% |
| 2005 | 157 | 0.50% |
| 2004 | 184 | 0.59% |
| 2003 | 111 | 0.35% |
| 2002 | 91 | 0.29% |
| 2001 | 58 | 0.19% |
| 2000 | 38 | 0.12% |
| 1999 | 22 | 0.07% |
| 1998 | 12 | 0.04% |
| 1997 | 2 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Electronics & Technology
Magento - Electronics & Technology
Custom
SAP Commerce Cloud - Home & Garden
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Health & Beauty
OpenCart - Electronics & Technology
Shopify
OpenCart - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 31.5k | 100.00% |
| Emails | 19.8k | 62.87% |
| Phones | 9.9k | 31.48% |
| Ecommerce platform | 31.5k | 100.00% |
| Couriers | 4.4k | 13.93% |
| Payment Providers | 4.8k | 15.11% |
| Categories | 27.0k | 85.81% |
| Social Media | 20.6k | 65.47% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Bulgaria e-commerce landscape:
Analyze 31.5k verified e-commerce stores in Bulgaria - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Bulgaria e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Bulgaria e-commerce intelligence?
-
We track 31.5k verified Bulgaria e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 39.4% among stores with at least one detectable social profile (19,155 stores) , followed by Instagram (27.4%) and YouTube (9.3%) .
Base: 20,623 stores with any detectable social profile (65.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
19,155 stores
13,318 stores
4,540 stores
3,462 stores
2,364 stores
2,287 stores
1,905 stores
1,052 stores
469 stores
75 stores
Visual Distribution