Bulgaria E-commerce Database
Explore 43.0k e-commerce stores in the Bulgaria. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 42.9% of stores with physical delivery (18,226 stores) , followed by WooCommerce (34.6%) and Shopify (10.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
18,226 stores
14,723 stores
4,486 stores
2,238 stores
974 stores
669 stores
535 stores
451 stores
123 stores
67 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 18226 | 42.89% |
| WooCommerce | 14723 | 34.65% |
| Shopify | 4486 | 10.56% |
| OpenCart | 2238 | 5.27% |
| PrestaShop | 974 | 2.29% |
| SummerCart | 669 | 1.57% |
| Wix eCommerce | 535 | 1.26% |
| Magento | 451 | 1.06% |
| CS Cart | 123 | 0.29% |
| Squarespace Commerce | 67 | 0.16% |
All Stores Distribution
Custom holds 33.6% share of all Bulgaria e-commerce stores (18,226) , with WooCommerce at 42.8% and Shopify at 10.4% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
18,226 stores
23,175 stores
5,639 stores
2,796 stores
1,080 stores
756 stores
1,505 stores
545 stores
135 stores
325 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 18226 | 33.64% |
| WooCommerce | 23175 | 42.77% |
| Shopify | 5639 | 10.41% |
| OpenCart | 2796 | 5.16% |
| PrestaShop | 1080 | 1.99% |
| SummerCart | 756 | 1.40% |
| Wix eCommerce | 1505 | 2.78% |
| Magento | 545 | 1.01% |
| CS Cart | 135 | 0.25% |
| Squarespace Commerce | 325 | 0.60% |
Categories Distribution
Health & Beauty leads with 18.7% of all stores (6,479 stores) , followed by Clothing & Accessories (13.8%) and Electronics & Technology (9.9%) .
Top 10 Categories
6,479 stores
4,796 stores
3,418 stores
3,181 stores
2,704 stores
2,314 stores
1,941 stores
1,731 stores
1,528 stores
1,478 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6479 | 18.68% |
| Clothing & Accessories | 4796 | 13.83% |
| Electronics & Technology | 3418 | 9.86% |
| Food & Beverages | 3181 | 9.17% |
| Home & Garden | 2704 | 7.80% |
| Furniture & Home Decor | 2314 | 6.67% |
| Vehicles & Parts | 1941 | 5.60% |
| Business & Industrial | 1731 | 4.99% |
| Gifts & Special Occasions | 1528 | 4.41% |
| Tools & Hardware | 1478 | 4.26% |
| Jewelry & Watches | 1272 | 3.67% |
| Sporting Goods & Outdoor Gear | 1137 | 3.28% |
| Books & Media | 1076 | 3.10% |
| Arts & Entertainment | 942 | 2.72% |
| Baby & Toddler | 682 | 1.97% |
Payment Providers Distribution
PayPal leads with 22.8% among AI-verified physical stores (2,016 stores) , followed by MasterCard (17.4%) and VISA (11.9%) .
Base: 4,988 AI-verified physical stores with detectable payment providers (11.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,016 stores
1,539 stores
1,048 stores
922 stores
610 stores
597 stores
555 stores
393 stores
341 stores
288 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2016 | 22.84% |
| MasterCard | 1539 | 17.43% |
| VISA | 1048 | 11.87% |
| Stripe Connect | 922 | 10.44% |
| Klarna | 610 | 6.91% |
| BitCoin | 597 | 6.76% |
| PayU | 555 | 6.29% |
| American Express | 393 | 4.45% |
| Apple Pay | 341 | 3.86% |
| Google Pay | 288 | 3.26% |
| JCB | 256 | 2.90% |
| Bolt | 131 | 1.48% |
| Paddle | 55 | 0.62% |
| SEPA | 40 | 0.45% |
| Bancontact | 37 | 0.42% |
Shipping Carriers Distribution
Speedy leads with 38.2% among AI-verified physical stores (1,969 stores) , followed by UPS (17.2%) and DHL (14.4%) .
Base: 4,138 AI-verified physical stores with detectable shipping carriers (9.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Speedy | 1969 | 38.15% |
| UPS | 888 | 17.21% |
| DHL | 741 | 14.36% |
| DPD | 394 | 7.63% |
| FedEx | 231 | 4.48% |
| GLS | 222 | 4.30% |
| TNT | 216 | 4.19% |
| Hermes | 203 | 3.93% |
| USPS | 103 | 2.00% |
| Royal Mail | 43 | 0.83% |
| TCS | 36 | 0.70% |
| Yamato Japan | 34 | 0.66% |
| JX | 28 | 0.54% |
| Blue Star | 27 | 0.52% |
| Почта России | 26 | 0.50% |
Store Launch Timeline
Over the past 12 months, 7,613 new stores were launched in Bulgaria , with the highest activity in 2025-10 (829 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
829 stores launched
688 stores launched
770 stores launched
776 stores launched
699 stores launched
677 stores launched
632 stores launched
651 stores launched
551 stores launched
598 stores launched
475 stores launched
267 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 829 | 10.89% |
| 2025-09 | 688 | 9.04% |
| 2025-08 | 770 | 10.11% |
| 2025-07 | 776 | 10.19% |
| 2025-06 | 699 | 9.18% |
| 2025-05 | 677 | 8.89% |
| 2025-04 | 632 | 8.30% |
| 2025-03 | 651 | 8.55% |
| 2025-02 | 551 | 7.24% |
| 2025-01 | 598 | 7.85% |
| 2024-12 | 475 | 6.24% |
| 2024-11 | 267 | 3.51% |
Active Stores by Launch Year
Currently, 42,372 active stores in Bulgaria are tracked in our database , with the most stores launched in 2025 (6,881 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,881 active stores
4,821 active stores
3,586 active stores
2,670 active stores
2,770 active stores
2,608 active stores
2,316 active stores
2,965 active stores
2,527 active stores
1,453 active stores
1,001 active stores
984 active stores
1,383 active stores
970 active stores
979 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 6881 | 16.24% |
| 2024 | 4821 | 11.38% |
| 2023 | 3586 | 8.46% |
| 2022 | 2670 | 6.30% |
| 2021 | 2770 | 6.54% |
| 2020 | 2608 | 6.16% |
| 2019 | 2316 | 5.47% |
| 2018 | 2965 | 7.00% |
| 2017 | 2527 | 5.96% |
| 2016 | 1453 | 3.43% |
| 2015 | 1001 | 2.36% |
| 2014 | 984 | 2.32% |
| 2013 | 1383 | 3.26% |
| 2012 | 970 | 2.29% |
| 2011 | 979 | 2.31% |
| 2010 | 904 | 2.13% |
| 2009 | 812 | 1.92% |
| 2008 | 670 | 1.58% |
| 2007 | 587 | 1.39% |
| 2006 | 376 | 0.89% |
| 2005 | 274 | 0.65% |
| 2004 | 280 | 0.66% |
| 2003 | 178 | 0.42% |
| 2002 | 168 | 0.40% |
| 2001 | 110 | 0.26% |
| 2000 | 52 | 0.12% |
| 1999 | 25 | 0.06% |
| 1998 | 18 | 0.04% |
| 1997 | 4 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Bulgaria's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
WooCommerce — Arts & Entertainment
Shopify
Shopify
Custom — Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 43.0k | 100.00% |
| Emails | 26.8k | 62.44% |
| Phones | 13.6k | 31.62% |
| Ecommerce platform | 43.0k | 100.00% |
| Couriers | 4.1k | 9.63% |
| Payment Providers | 5.0k | 11.61% |
| Categories | 36.4k | 84.67% |
| Social Media | 26.0k | 60.45% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Bulgaria E-commerce Database to:
Gain actionable insights into 43.0k physical stores in Bulgaria.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Bulgaria online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Bulgaria E-commerce Database?
-
Our database covers over 43.0k Bulgaria physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 39.8% among stores with at least one detectable social profile (23,764 stores) , followed by Instagram (25.5%) and YouTube (10.4%) .
Base: 25,975 stores with any detectable social profile (60.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
23,764 stores
15,207 stores
6,207 stores
3,524 stores
3,138 stores
2,722 stores
2,652 stores
1,584 stores
760 stores
138 stores
Visual Distribution