Bulgaria E-commerce Market
Explore 34.3k verified e-commerce stores in the Bulgaria. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 51.1k with e-commerce signals. 34.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 43.8% of stores with physical delivery (14,103 stores) , followed by Custom (26.1%) and Shopify (15.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
14,103 stores
8,399 stores
4,891 stores
2,008 stores
1,015 stores
490 stores
434 stores
331 stores
329 stores
211 stores
Visual Distribution
14,103 stores
8,399 stores
4,891 stores
2,008 stores
1,015 stores
490 stores
434 stores
331 stores
329 stores
211 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 14103 | 43.78% |
| Custom | 8399 | 26.07% |
| Shopify | 4891 | 15.18% |
| OpenCart | 2008 | 6.23% |
| PrestaShop | 1015 | 3.15% |
| Magento | 490 | 1.52% |
| Wix eCommerce | 434 | 1.35% |
| Exitshop | 331 | 1.03% |
| SummerCart | 329 | 1.02% |
| Smoolis, OpenCart | 211 | 0.66% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 55.8% share of all Bulgaria e-commerce stores (25,294) , with Custom at 18.5% and Shopify at 11.6% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
25,294 stores
8,399 stores
5,242 stores
2,303 stores
1,071 stores
589 stores
1,421 stores
383 stores
359 stores
260 stores
Visual Distribution
25,294 stores
8,399 stores
5,242 stores
2,303 stores
1,071 stores
589 stores
1,421 stores
383 stores
359 stores
260 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 25294 | 55.81% |
| Custom | 8399 | 18.53% |
| Shopify | 5242 | 11.57% |
| OpenCart | 2303 | 5.08% |
| PrestaShop | 1071 | 2.36% |
| Magento | 589 | 1.30% |
| Wix eCommerce | 1421 | 3.14% |
| Exitshop | 383 | 0.85% |
| SummerCart | 359 | 0.79% |
| Smoolis, OpenCart | 260 | 0.57% |
Categories Distribution
Health & Beauty stores with 17.8% of all stores (5,332 stores) , followed by Clothing & Accessories (16.5%) and Home & Garden (11.5%) .
Base: 29,951 AI-verified stores with physical delivery and detected product categories (87.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,332 stores
4,956 stores
3,455 stores
2,489 stores
1,982 stores
1,643 stores
1,455 stores
1,363 stores
1,327 stores
1,207 stores
Visual Distribution
5,332 stores
4,956 stores
3,455 stores
2,489 stores
1,982 stores
1,643 stores
1,455 stores
1,363 stores
1,327 stores
1,207 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5332 | 17.80% |
| Clothing & Accessories | 4956 | 16.55% |
| Home & Garden | 3455 | 11.54% |
| Food & Beverages | 2489 | 8.31% |
| Electronics & Technology | 1982 | 6.62% |
| Tools & Hardware | 1643 | 5.49% |
| Vehicles & Parts | 1455 | 4.86% |
| Gifts & Special Occasions | 1363 | 4.55% |
| Sporting Goods & Outdoor Gear | 1327 | 4.43% |
| Arts & Entertainment | 1207 | 4.03% |
Payment Providers Distribution
PayPal stores with 23.6% among AI-verified physical stores (2,139 stores) , followed by MasterCard (18.2%) and VISA (12.5%) .
Base: 4,904 AI-verified physical stores with detectable payment providers (14.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,139 stores
1,646 stores
1,133 stores
965 stores
521 stores
493 stores
450 stores
403 stores
373 stores
334 stores
Visual Distribution
2,139 stores
1,646 stores
1,133 stores
965 stores
521 stores
493 stores
450 stores
403 stores
373 stores
334 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2139 | 23.64% |
| MasterCard | 1646 | 18.19% |
| VISA | 1133 | 12.52% |
| Stripe Connect | 965 | 10.67% |
| Klarna | 521 | 5.76% |
| BitCoin | 493 | 5.45% |
| PayU | 450 | 4.97% |
| American Express | 403 | 4.45% |
| Apple Pay | 373 | 4.12% |
| Google Pay | 334 | 3.69% |
Shipping Carriers Distribution
Speedy stores with 41.2% among AI-verified physical stores (2,276 stores) , followed by UPS (15.7%) and DHL (12.6%) .
Base: 4,385 AI-verified physical stores with detectable shipping carriers (12.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
2,276 stores
867 stores
694 stores
455 stores
251 stores
200 stores
196 stores
178 stores
108 stores
79 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Speedy | 2276 | 41.19% |
| UPS | 867 | 15.69% |
| DHL | 694 | 12.56% |
| DPD | 455 | 8.23% |
| GLS | 251 | 4.54% |
| TNT | 200 | 3.62% |
| Hermes | 196 | 3.55% |
| FedEx | 178 | 3.22% |
| USPS | 108 | 1.95% |
| Colissimo | 79 | 1.43% |
Store Launch Timeline
Over the past 12 months, 6,239 new stores were launched in Bulgaria , with the highest activity in 2026-04 (590 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
590 stores launched
714 stores launched
608 stores launched
640 stores launched
477 stores launched
560 stores launched
569 stores launched
493 stores launched
464 stores launched
455 stores launched
439 stores launched
230 stores launched
Monthly Trend
9.5% of last 12 months
11.4% of last 12 months
9.7% of last 12 months
10.3% of last 12 months
7.6% of last 12 months
9.0% of last 12 months
9.1% of last 12 months
7.9% of last 12 months
7.4% of last 12 months
7.3% of last 12 months
7.0% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 590 | 9.46% |
| 2026-03 | 714 | 11.44% |
| 2026-02 | 608 | 9.75% |
| 2026-01 | 640 | 10.26% |
| 2025-12 | 477 | 7.65% |
| 2025-11 | 560 | 8.98% |
| 2025-10 | 569 | 9.12% |
| 2025-09 | 493 | 7.90% |
| 2025-08 | 464 | 7.44% |
| 2025-07 | 455 | 7.29% |
| 2025-06 | 439 | 7.04% |
| 2025-05 | 230 | 3.69% |
Active Stores by Launch Year
Currently, 34,155 active stores in Bulgaria are tracked in our database , with the most stores launched in 2026 (2,619 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,619 active stores
5,367 active stores
3,589 active stores
2,798 active stores
1,998 active stores
2,180 active stores
2,063 active stores
1,781 active stores
2,128 active stores
1,848 active stores
1,090 active stores
713 active stores
691 active stores
967 active stores
714 active stores
Distribution by Launch Year
7.7% of tracked active stores
15.7% of tracked active stores
10.5% of tracked active stores
8.2% of tracked active stores
5.8% of tracked active stores
6.4% of tracked active stores
6.0% of tracked active stores
5.2% of tracked active stores
6.2% of tracked active stores
5.4% of tracked active stores
3.2% of tracked active stores
2.1% of tracked active stores
2.0% of tracked active stores
2.8% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2619 | 7.67% |
| 2025 | 5367 | 15.71% |
| 2024 | 3589 | 10.51% |
| 2023 | 2798 | 8.19% |
| 2022 | 1998 | 5.85% |
| 2021 | 2180 | 6.38% |
| 2020 | 2063 | 6.04% |
| 2019 | 1781 | 5.21% |
| 2018 | 2128 | 6.23% |
| 2017 | 1848 | 5.41% |
| 2016 | 1090 | 3.19% |
| 2015 | 713 | 2.09% |
| 2014 | 691 | 2.02% |
| 2013 | 967 | 2.83% |
| 2012 | 714 | 2.09% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
SAP Commerce Cloud - Home & Garden
SAP Commerce Cloud - Tools & Hardware
Magento - Clothing & Accessories
Shopify - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify
WooCommerce - Business & Industrial
Shopify - Sporting Goods & Outdoor Gear
Custom - Arts & Entertainment
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 34.3k | 100.00% |
| Emails | 20.5k | 59.72% |
| Phones | 18.8k | 54.68% |
| Ecommerce platform | 34.3k | 100.00% |
| Couriers | 4.4k | 12.78% |
| Payment Providers | 4.9k | 14.29% |
| Categories | 30.9k | 90.06% |
| Social Media | 22.1k | 64.48% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Bulgaria e-commerce landscape:
Analyze 34.3k verified e-commerce stores in Bulgaria - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Bulgaria e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Bulgaria e-commerce intelligence?
-
We track 34.3k verified Bulgaria e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 39.5% among stores with at least one detectable social profile (20,542 stores) , followed by Instagram (27.2%) and YouTube (9.4%) .
Base: 22,128 stores with any detectable social profile (64.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,542 stores
14,148 stores
4,892 stores
3,751 stores
2,429 stores
2,351 stores
2,064 stores
1,140 stores
551 stores
74 stores
Visual Distribution
20,542 stores
14,148 stores
4,892 stores
3,751 stores
2,429 stores
2,351 stores
2,064 stores
1,140 stores
551 stores
74 stores