Bulgaria E-commerce Market
Explore 33.7k verified e-commerce stores in the Bulgaria. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 58.5k with e-commerce signals. 33.7k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 41.0% of stores with physical delivery (13,804 stores) , followed by Custom (21.7%) and Shopify (15.2%) .
Base: 33,688 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,804 stores
7,307 stores
5,110 stores
4,032 stores
896 stores
662 stores
457 stores
328 stores
192 stores
100 stores
Visual Distribution
13,804 stores
7,307 stores
5,110 stores
4,032 stores
896 stores
662 stores
457 stores
328 stores
192 stores
100 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 13804 | 40.98% |
| Custom | 7307 | 21.69% |
| Shopify | 5110 | 15.17% |
| OpenCart | 4032 | 11.97% |
| PrestaShop | 896 | 2.66% |
| SummerCart | 662 | 1.97% |
| Magento | 457 | 1.36% |
| Wix eCommerce | 328 | 0.97% |
| VirtueMart | 192 | 0.57% |
| CS Cart | 100 | 0.30% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 49.1% share of detected Bulgaria e-commerce signals (28,720) , with Custom at 15.1% and Shopify at 11.7% (October 2026) .
Base: 58,462 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
28,720 websites
8,814 websites
6,862 websites
5,271 websites
1,309 websites
910 websites
816 websites
2,190 websites
322 websites
161 websites
Visual Distribution
28,720 websites
8,814 websites
6,862 websites
5,271 websites
1,309 websites
910 websites
816 websites
2,190 websites
322 websites
161 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 28720 | 49.13% |
| Custom | 8814 | 15.08% |
| Shopify | 6862 | 11.74% |
| OpenCart | 5271 | 9.02% |
| PrestaShop | 1309 | 2.24% |
| SummerCart | 910 | 1.56% |
| Magento | 816 | 1.40% |
| Wix eCommerce | 2190 | 3.75% |
| VirtueMart | 322 | 0.55% |
| CS Cart | 161 | 0.28% |
Categories Distribution
Health & Beauty stores with 16.0% of all stores (5,396 stores) , followed by Clothing & Accessories (14.3%) and Home & Garden (10.2%) .
Base: 33,688 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,396 stores
4,806 stores
3,420 stores
2,457 stores
1,869 stores
1,632 stores
1,481 stores
1,342 stores
1,300 stores
1,190 stores
Visual Distribution
5,396 stores
4,806 stores
3,420 stores
2,457 stores
1,869 stores
1,632 stores
1,481 stores
1,342 stores
1,300 stores
1,190 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5396 | 16.02% |
| Clothing & Accessories | 4806 | 14.27% |
| Home & Garden | 3420 | 10.15% |
| Food & Beverages | 2457 | 7.29% |
| Electronics & Technology | 1869 | 5.55% |
| Tools & Hardware | 1632 | 4.84% |
| Vehicles & Parts | 1481 | 4.40% |
| Gifts & Special Occasions | 1342 | 3.98% |
| Sporting Goods & Outdoor Gear | 1300 | 3.86% |
| Arts & Entertainment | 1190 | 3.53% |
Payment Providers Distribution
VISA accounts for 17.4% of displayed detection occurrences (5,684 occurrences) , followed by MasterCard (17.0%) and PayPal (16.9%) .
Base: 32,702 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
5,684 occurrences
5,558 occurrences
5,526 occurrences
3,757 occurrences
3,030 occurrences
2,674 occurrences
2,621 occurrences
1,489 occurrences
1,312 occurrences
1,051 occurrences
Visual Distribution
5,684 occurrences
5,558 occurrences
5,526 occurrences
3,757 occurrences
3,030 occurrences
2,674 occurrences
2,621 occurrences
1,489 occurrences
1,312 occurrences
1,051 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 5684 | 17.38% |
| MasterCard | 5558 | 17.00% |
| PayPal | 5526 | 16.90% |
| Apple Pay | 3757 | 11.49% |
| Stripe | 3030 | 9.27% |
| American Express | 2674 | 8.18% |
| Maestro | 2621 | 8.01% |
| UnionPay | 1489 | 4.55% |
| Shop Pay | 1312 | 4.01% |
| Borica | 1051 | 3.21% |
Shipping Carriers Distribution
Econt accounts for 44.5% of displayed detection occurrences (13,215 occurrences) , followed by Speedy (36.7%) and BOX NOW (6.1%) .
Base: 29,676 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
13,215 occurrences
10,892 occurrences
1,800 occurrences
1,055 occurrences
666 occurrences
527 occurrences
441 occurrences
375 occurrences
361 occurrences
344 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Econt | 13215 | 44.53% |
| Speedy | 10892 | 36.70% |
| BOX NOW | 1800 | 6.07% |
| DHL | 1055 | 3.56% |
| DPD | 666 | 2.24% |
| UPS | 527 | 1.78% |
| Bulgarian Posts | 441 | 1.49% |
| FedEx | 375 | 1.26% |
| SAMEDAY | 361 | 1.22% |
| GLS | 344 | 1.16% |
Store Launch Timeline
Over the past 12 months, 6,331 new stores were launched in Bulgaria , with the highest activity in 2026-09 (782 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
782 stores launched
836 stores launched
659 stores launched
549 stores launched
574 stores launched
478 stores launched
551 stores launched
486 stores launched
488 stores launched
381 stores launched
456 stores launched
91 stores launched
Monthly Trend
12.4% of last 12 months
13.2% of last 12 months
10.4% of last 12 months
8.7% of last 12 months
9.1% of last 12 months
7.6% of last 12 months
8.7% of last 12 months
7.7% of last 12 months
7.7% of last 12 months
6.0% of last 12 months
7.2% of last 12 months
1.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 782 | 12.35% |
| 2026-08 | 836 | 13.20% |
| 2026-07 | 659 | 10.41% |
| 2026-06 | 549 | 8.67% |
| 2026-05 | 574 | 9.07% |
| 2026-04 | 478 | 7.55% |
| 2026-03 | 551 | 8.70% |
| 2026-02 | 486 | 7.68% |
| 2026-01 | 488 | 7.71% |
| 2025-12 | 381 | 6.02% |
| 2025-11 | 456 | 7.20% |
| 2025-10 | 91 | 1.44% |
Active Stores by Launch Year
Currently, 33,543 active stores in Bulgaria are tracked in our database , with the most stores launched in 2026 (5,679 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,679 active stores
4,123 active stores
3,037 active stores
2,437 active stores
1,706 active stores
1,944 active stores
1,904 active stores
1,682 active stores
1,936 active stores
1,751 active stores
1,012 active stores
681 active stores
633 active stores
919 active stores
657 active stores
Distribution by Launch Year
16.9% of tracked active stores
12.3% of tracked active stores
9.1% of tracked active stores
7.3% of tracked active stores
5.1% of tracked active stores
5.8% of tracked active stores
5.7% of tracked active stores
5.0% of tracked active stores
5.8% of tracked active stores
5.2% of tracked active stores
3.0% of tracked active stores
2.0% of tracked active stores
1.9% of tracked active stores
2.7% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5679 | 16.93% |
| 2025 | 4123 | 12.29% |
| 2024 | 3037 | 9.05% |
| 2023 | 2437 | 7.27% |
| 2022 | 1706 | 5.09% |
| 2021 | 1944 | 5.80% |
| 2020 | 1904 | 5.68% |
| 2019 | 1682 | 5.01% |
| 2018 | 1936 | 5.77% |
| 2017 | 1751 | 5.22% |
| 2016 | 1012 | 3.02% |
| 2015 | 681 | 2.03% |
| 2014 | 633 | 1.89% |
| 2013 | 919 | 2.74% |
| 2012 | 657 | 1.96% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Clothing & Accessories
SAP Commerce Cloud - Home & Garden
SAP Commerce Cloud - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Custom
Shopify - Clothing & Accessories
Shopify - Furniture & Home Decor
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 33.7k | 100.00% |
| Emails | 27.5k | 81.73% |
| Phones | 21.9k | 64.92% |
| Ecommerce platform | 33.7k | 100.00% |
| Couriers | 18.3k | 54.46% |
| Payment Providers | 13.6k | 40.32% |
| Categories | 30.5k | 90.46% |
| Social Media | 21.3k | 63.15% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Bulgaria e-commerce landscape:
Analyze 33.7k verified e-commerce stores in Bulgaria - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Bulgaria e-commerce intelligence?
-
We track 33.7k verified Bulgaria e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 39.6% of displayed detection occurrences (19,732 occurrences) , followed by Instagram (27.8%) and YouTube (9.3%) .
Base: 49,876 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
19,732 occurrences
13,857 occurrences
4,631 occurrences
3,943 occurrences
2,238 occurrences
1,967 occurrences
1,934 occurrences
1,095 occurrences
411 occurrences
68 occurrences
Visual Distribution
19,732 occurrences
13,857 occurrences
4,631 occurrences
3,943 occurrences
2,238 occurrences
1,967 occurrences
1,934 occurrences
1,095 occurrences
411 occurrences
68 occurrences