PostePay Payment Provider Usage Database

Explore 5.3k verified e-commerce stores accepting PostePay. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 5.8k domains. 5.3k verified as active stores with physical delivery.

· · Next full refresh: April 2026

5.3k verified active stores out of 5.8k detected · 90.4% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 38.8% of stores with physical delivery (2,020 stores) , followed by PrestaShop (22.2%) and Shopify (15.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,020 stores

1,154 stores

Shopify 15.8%

821 stores

Custom 13.0%

678 stores

233 stores

95 stores

80 stores

27 stores

22 stores

17 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in PostePay
Platform Stores with Physical Delivery Percentage
WooCommerce 2020 38.83%
PrestaShop 1154 22.18%
Shopify 821 15.78%
Custom 678 13.03%
Magento 233 4.48%
Wix eCommerce 95 1.83%
CS Cart 80 1.54%
OpenCart 27 0.52%
JTL Shop 22 0.42%
nopCommerce 17 0.33%
Zen Cart 14 0.27%
Shopware 12 0.23%
Storeden, TeamSystem Commerce 11 0.21%
osCommerce 10 0.19%
TeamSystem Commerce, Storeden 8 0.15%

Categories Distribution

Health & Beauty leads with 21.5% of all stores (973 stores) , followed by Clothing & Accessories (20.5%) and Food & Beverages (16.0%) .

Base: 4,520 AI-verified stores with physical delivery and detected product categories (85.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 21.5%

973 stores

Clothing & Accessories 20.5%

927 stores

Food & Beverages 16.0%

721 stores

Home & Garden 7.1%

321 stores

Jewelry & Watches 6.1%

276 stores

Electronics & Technology 5.1%

232 stores

Vehicles & Parts 4.8%

217 stores

Furniture & Home Decor 3.6%

161 stores

Tools & Hardware 3.4%

153 stores

Gifts & Special Occasions 2.9%

130 stores

Visual Distribution

Distribution of top 10 PostePay store categories (March 2026)
Distribution of categories in PostePay e-commerce stores
Category Number of Stores Percentage
Health & Beauty 973 21.53%
Clothing & Accessories 927 20.51%
Food & Beverages 721 15.95%
Home & Garden 321 7.10%
Jewelry & Watches 276 6.11%
Electronics & Technology 232 5.13%
Vehicles & Parts 217 4.80%
Furniture & Home Decor 161 3.56%
Tools & Hardware 153 3.38%
Gifts & Special Occasions 130 2.88%
Sporting Goods & Outdoor Gear 130 2.88%
Pets & Pet Supplies 84 1.86%
Arts & Entertainment 77 1.70%
Toys & Games 60 1.33%
Business & Industrial 58 1.28%

Shipping Carriers Distribution

GLS leads with 24.0% among AI-verified physical stores (1,230 stores) , followed by BRT (14.5%) and Poste Italiane (12.4%) .

Base: 2,895 AI-verified physical stores with detectable shipping carriers (49.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 24.0%

1,230 stores

BRT 14.5%

741 stores

632 stores

UPS 10.3%

529 stores

528 stores

DHL 9.8%

503 stores

TNT 8.7%

447 stores

FedEx 2.9%

149 stores

DPD 2.6%

135 stores

56 stores

Visual Distribution

Distribution of top 10 PostePay shipping carriers (March 2026)
Distribution of shipping carriers in PostePay e-commerce stores
Shipping Carrier Store Count Market Share
GLS 1230 24.04%
BRT 741 14.48%
Poste Italiane 632 12.35%
UPS 529 10.34%
Corriere Espresso 528 10.32%
DHL 503 9.83%
TNT 447 8.74%
FedEx 149 2.91%
DPD 135 2.64%
Hermes 56 1.09%
Posti 56 1.09%
PostNL 34 0.66%
InPost 31 0.61%
Deutsche Post 28 0.55%
BRT Bartolini 18 0.35%

Store Launch Timeline

Over the past 12 months, 275 new stores were launched in PostePay , with the highest activity in 2026-02 (32 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 11.6%

32 stores launched

2026-01 7.3%

20 stores launched

2025-12 9.1%

25 stores launched

2025-11 9.1%

25 stores launched

2025-10 6.2%

17 stores launched

2025-09 7.6%

21 stores launched

2025-08 3.6%

10 stores launched

2025-07 7.6%

21 stores launched

2025-06 11.6%

32 stores launched

2025-05 9.5%

26 stores launched

2025-04 8.4%

23 stores launched

2025-03 8.4%

23 stores launched

Monthly Trend

Monthly store launches in PostePay (March 2026)
Monthly store launches in PostePay over the past 12 months
Month Stores Launched Percentage
2026-02 32 11.64%
2026-01 20 7.27%
2025-12 25 9.09%
2025-11 25 9.09%
2025-10 17 6.18%
2025-09 21 7.64%
2025-08 10 3.64%
2025-07 21 7.64%
2025-06 32 11.64%
2025-05 26 9.45%
2025-04 23 8.36%
2025-03 23 8.36%

Active Stores by Launch Year

Currently, 5,247 active stores in PostePay are tracked in our database , with the most stores launched in 2026 (52 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.0%

52 active stores

2025 5.3%

280 active stores

2024 5.9%

307 active stores

2023 5.7%

299 active stores

2022 5.8%

302 active stores

2021 8.0%

421 active stores

2020 9.2%

482 active stores

2019 5.2%

274 active stores

2018 6.6%

344 active stores

2017 6.1%

319 active stores

2016 4.7%

244 active stores

2015 3.5%

185 active stores

2014 3.7%

195 active stores

2013 3.9%

204 active stores

2012 3.5%

186 active stores

Distribution by Launch Year

Active stores in PostePay by original launch year (March 2026)
Active stores in PostePay by launch year
Launch Year Active Stores Percentage
2026 52 0.99%
2025 280 5.34%
2024 307 5.85%
2023 299 5.70%
2022 302 5.76%
2021 421 8.02%
2020 482 9.19%
2019 274 5.22%
2018 344 6.56%
2017 319 6.08%
2016 244 4.65%
2015 185 3.53%
2014 195 3.72%
2013 204 3.89%
2012 186 3.54%
2011 157 2.99%
2010 120 2.29%
2009 193 3.68%
2008 83 1.58%
2007 84 1.60%
2006 64 1.22%
2005 48 0.91%
2004 71 1.35%
2003 53 1.01%
2002 74 1.41%
2001 77 1.47%
2000 72 1.37%
1999 24 0.46%
1998 16 0.30%
1997 9 0.17%
1996 8 0.15%

Social Media Usage

Facebook leads with 34.9% among stores with at least one detectable social profile (3,923 stores) , followed by Instagram (31.2%) and YouTube (10.1%) .

Base: 4,689 stores with any detectable social profile (80.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.9%

3,923 stores

Instagram 31.2%

3,506 stores

YouTube 10.1%

1,141 stores

TikTok 5.6%

627 stores

WhatsApp 5.1%

577 stores

Twitter 4.6%

523 stores

LinkedIn 3.8%

433 stores

Pinterest 2.9%

327 stores

X 1.1%

127 stores

Vimeo 0.6%

70 stores

Visual Distribution

Distribution of social media platforms in PostePay (March 2026)
Distribution of social media platforms in PostePay e-commerce stores
Social Platform Store Count Market Share
Facebook 3923 34.86%
Instagram 3506 31.15%
YouTube 1141 10.14%
TikTok 627 5.57%
WhatsApp 577 5.13%
Twitter 523 4.65%
LinkedIn 433 3.85%
Pinterest 327 2.91%
X 127 1.13%
Vimeo 70 0.62%

Geographic Distribution

Italy leads with 93.6% (4,837 AI-verified stores) , followed by Germany (1.3%) and Netherlands (1.1%) .

Base: 5,170 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 93.6%

4,837 AI-verified stores

67 AI-verified stores

55 AI-verified stores

35 AI-verified stores

33 AI-verified stores

Spain 0.5%

28 AI-verified stores

17 AI-verified stores

15 AI-verified stores

13 AI-verified stores

11 AI-verified stores

Visual Distribution

Geographic distribution of stores using PostePay (March 2026)
Geographic distribution of stores using PostePay
Country AI-Verified Store Count Market Share
Italy 4837 93.56%
Germany 67 1.30%
Netherlands 55 1.06%
France 35 0.68%
United States 33 0.64%
Spain 28 0.54%
Switzerland 17 0.33%
Argentina 15 0.29%
United Kingdom 13 0.25%
Belgium 11 0.21%
China 9 0.17%
Poland 8 0.15%
Austria 7 0.14%
Ireland 7 0.14%
Denmark 6 0.12%
Canada 5 0.10%
Sweden 5 0.10%
Russia 4 0.08%
San Marino 4 0.08%
Croatia 4 0.08%

Data Coverage

Field Rows count Coverage
Website 5.8k 100.00%
Emails 5.0k 86.63%
Phones 3.4k 59.26%
Ecommerce platform 5.7k 98.44%
Couriers 2.9k 49.76%
Payment Providers 5.8k 100.00%
Categories 4.8k 82.14%
Social Media 4.7k 80.59%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the PostePay e-commerce landscape:

Analyze 5.3k verified e-commerce stores on PostePay - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across PostePay e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the PostePay e-commerce intelligence?

We track 5.3k verified PostePay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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