PostePay Payment Provider Usage Database

Explore 5.0k e-commerce stores accepting PostePay. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 42.2% of stores with physical delivery (2,072 stores) , followed by Custom (17.2%) and Shopify (16.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,072 stores

Custom 17.2%

846 stores

Shopify 16.5%

810 stores

712 stores

252 stores

86 stores

48 stores

17 stores

14 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in PostePay
Platform Stores with Physical Delivery Percentage
WooCommerce 2072 42.17%
Custom 846 17.22%
Shopify 810 16.48%
PrestaShop 712 14.49%
Magento 252 5.13%
Wix eCommerce 86 1.75%
CS Cart 48 0.98%
TeamSystem Commerce, Storeden 18 0.37%
JTL Shop 17 0.35%
nopCommerce 14 0.28%
OpenCart 13 0.26%
Shopware 11 0.22%
Salesforce Commerce Cloud 5 0.10%
Storeden, TeamSystem Commerce 5 0.10%
Lightspeed eCom 5 0.10%

All Stores Distribution

WooCommerce holds 45.1% share of all PostePay e-commerce stores (2,398) , with Custom at 15.9% and Shopify at 15.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

2,398 stores

Custom 15.9%

846 stores

Shopify 15.6%

828 stores

733 stores

259 stores

103 stores

49 stores

25 stores

16 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in PostePay
Platform Total Stores Percentage
WooCommerce 2398 45.08%
Custom 846 15.91%
Shopify 828 15.57%
PrestaShop 733 13.78%
Magento 259 4.87%
Wix eCommerce 103 1.94%
CS Cart 49 0.92%
TeamSystem Commerce, Storeden 18 0.34%
JTL Shop 25 0.47%
nopCommerce 16 0.30%
OpenCart 18 0.34%
Shopware 11 0.21%
Salesforce Commerce Cloud 5 0.09%
Storeden, TeamSystem Commerce 5 0.09%
Lightspeed eCom 5 0.09%

Categories Distribution

Health & Beauty leads with 21.0% of all stores (883 stores) , followed by Clothing & Accessories (19.6%) and Food & Beverages (16.5%) .

Top 10 Categories

Health & Beauty 21.0%

883 stores

Clothing & Accessories 19.6%

825 stores

Food & Beverages 16.5%

692 stores

Home & Garden 7.2%

304 stores

Jewelry & Watches 6.0%

252 stores

Electronics & Technology 5.7%

238 stores

Vehicles & Parts 5.2%

217 stores

Furniture & Home Decor 3.5%

146 stores

Tools & Hardware 3.4%

144 stores

Gifts & Special Occasions 3.1%

132 stores

Visual Distribution

Distribution of top 10 PostePay store categories (January 2026)
Distribution of categories in PostePay e-commerce stores
Category Number of Stores Percentage
Health & Beauty 883 21.01%
Clothing & Accessories 825 19.63%
Food & Beverages 692 16.47%
Home & Garden 304 7.23%
Jewelry & Watches 252 6.00%
Electronics & Technology 238 5.66%
Vehicles & Parts 217 5.16%
Furniture & Home Decor 146 3.47%
Tools & Hardware 144 3.43%
Gifts & Special Occasions 132 3.14%
Sporting Goods & Outdoor Gear 106 2.52%
Pets & Pet Supplies 78 1.86%
Arts & Entertainment 76 1.81%
Toys & Games 58 1.38%
Books & Media 51 1.21%

Shipping Carriers Distribution

GLS leads with 23.6% among AI-verified physical stores (1,064 stores) , followed by BRT (15.4%) and Poste Italiane (12.0%) .

Base: 2,636 AI-verified physical stores with detectable shipping carriers (47.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 23.6%

1,064 stores

BRT 15.4%

695 stores

541 stores

UPS 10.4%

470 stores

DHL 10.1%

458 stores

457 stores

TNT 8.5%

386 stores

FedEx 2.9%

132 stores

DPD 2.7%

124 stores

48 stores

Visual Distribution

Distribution of top 10 PostePay shipping carriers (January 2026)
Distribution of shipping carriers in PostePay e-commerce stores
Shipping Carrier Store Count Market Share
GLS 1064 23.56%
BRT 695 15.39%
Poste Italiane 541 11.98%
UPS 470 10.41%
DHL 458 10.14%
Corriere Espresso 457 10.12%
TNT 386 8.55%
FedEx 132 2.92%
DPD 124 2.75%
Hermes 48 1.06%
Posti 42 0.93%
PostNL 36 0.80%
InPost 29 0.64%
BRT Bartolini 18 0.40%
Speedy 16 0.35%

Store Launch Timeline

Over the past 12 months, 281 new stores were launched in PostePay , with the highest activity in 2025-12 (20 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.1%

20 stores launched

2025-11 9.3%

26 stores launched

2025-10 6.4%

18 stores launched

2025-09 7.1%

20 stores launched

2025-08 3.2%

9 stores launched

2025-07 8.5%

24 stores launched

2025-06 10.3%

29 stores launched

2025-05 8.9%

25 stores launched

2025-04 11.0%

31 stores launched

2025-03 10.3%

29 stores launched

2025-02 11.0%

31 stores launched

2025-01 6.8%

19 stores launched

Monthly Trend

Monthly store launches in PostePay (January 2026)
Monthly store launches in PostePay over the past 12 months
Month Stores Launched Percentage
2025-12 20 7.12%
2025-11 26 9.25%
2025-10 18 6.41%
2025-09 20 7.12%
2025-08 9 3.20%
2025-07 24 8.54%
2025-06 29 10.32%
2025-05 25 8.90%
2025-04 31 11.03%
2025-03 29 10.32%
2025-02 31 11.03%
2025-01 19 6.76%

Active Stores by Launch Year

Currently, 4,940 active stores in PostePay are tracked in our database , with the most stores launched in 2025 (292 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 5.9%

292 active stores

2024 6.8%

338 active stores

2023 5.3%

260 active stores

2022 6.1%

300 active stores

2021 8.5%

420 active stores

2020 9.3%

460 active stores

2019 5.1%

251 active stores

2018 6.3%

309 active stores

2017 5.9%

293 active stores

2016 4.3%

210 active stores

2015 3.6%

179 active stores

2014 3.4%

166 active stores

2013 3.7%

181 active stores

2012 3.5%

174 active stores

2011 3.0%

147 active stores

Distribution by Launch Year

Active stores in PostePay by original launch year (January 2026)
Active stores in PostePay by launch year
Launch Year Active Stores Percentage
2025 292 5.91%
2024 338 6.84%
2023 260 5.26%
2022 300 6.07%
2021 420 8.50%
2020 460 9.31%
2019 251 5.08%
2018 309 6.26%
2017 293 5.93%
2016 210 4.25%
2015 179 3.62%
2014 166 3.36%
2013 181 3.66%
2012 174 3.52%
2011 147 2.98%
2010 126 2.55%
2009 178 3.60%
2008 83 1.68%
2007 78 1.58%
2006 70 1.42%
2005 38 0.77%
2004 61 1.23%
2003 47 0.95%
2002 74 1.50%
2001 71 1.44%
2000 70 1.42%
1999 24 0.49%
1998 22 0.45%
1997 12 0.24%
1996 6 0.12%

Social Media Usage

Facebook leads with 34.8% among stores with at least one detectable social profile (3,645 stores) , followed by Instagram (31.6%) and YouTube (10.0%) .

Base: 4,395 stores with any detectable social profile (79.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.8%

3,645 stores

Instagram 31.6%

3,311 stores

YouTube 10.0%

1,049 stores

TikTok 5.3%

559 stores

WhatsApp 5.0%

525 stores

Twitter 4.4%

463 stores

LinkedIn 3.8%

395 stores

Pinterest 3.0%

313 stores

X 1.3%

138 stores

Vimeo 0.7%

72 stores

Visual Distribution

Distribution of social media platforms in PostePay (January 2026)
Distribution of social media platforms in PostePay e-commerce stores
Social Platform Store Count Market Share
Facebook 3645 34.81%
Instagram 3311 31.62%
YouTube 1049 10.02%
TikTok 559 5.34%
WhatsApp 525 5.01%
Twitter 463 4.42%
LinkedIn 395 3.77%
Pinterest 313 2.99%
X 138 1.32%
Vimeo 72 0.69%

Geographic Distribution

Italy leads with 92.6% (4,381 AI-verified stores) , followed by United States (1.4%) and Netherlands (1.2%) .

Base: 4,731 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 92.6%

4,381 AI-verified stores

64 AI-verified stores

56 AI-verified stores

38 AI-verified stores

31 AI-verified stores

Spain 0.6%

27 AI-verified stores

23 AI-verified stores

13 AI-verified stores

12 AI-verified stores

12 AI-verified stores

Visual Distribution

Geographic distribution of stores using PostePay (January 2026)
Geographic distribution of stores using PostePay
Country AI-Verified Store Count Market Share
Italy 4381 92.60%
United States 64 1.35%
Netherlands 56 1.18%
Germany 38 0.80%
France 31 0.66%
Spain 27 0.57%
Argentina 23 0.49%
Switzerland 13 0.27%
Ireland 12 0.25%
Belgium 12 0.25%
United Kingdom 11 0.23%
Poland 10 0.21%
Brazil 10 0.21%
Austria 9 0.19%
Russia 7 0.15%
India 6 0.13%
Canada 6 0.13%
San Marino 5 0.11%
Sweden 5 0.11%
Mexico 5 0.11%

Dataset Coverage

Field Rows count Coverage
Website 5.5k 100.00%
Emails 4.7k 86.14%
Phones 3.2k 58.41%
Ecommerce platform 5.4k 97.86%
Couriers 2.6k 47.83%
Payment Providers 5.5k 100.00%
Categories 4.6k 84.00%
Social Media 4.4k 79.75%

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Frequently Asked Questions

What data is included in the PostePay E-commerce Database?

Our database covers over 5.0k PostePay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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