PostePay Payment Provider Usage Database

Explore 4.7k verified e-commerce stores accepting PostePay. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 5.3k domains. 4.7k verified as active stores with physical delivery.

· · Next full refresh: May 2026

4.7k verified active stores out of 5.3k detected · 89.0% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 44.8% of stores with physical delivery (2,058 stores) , followed by PrestaShop (23.0%) and Custom (16.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,058 stores

1,056 stores

Custom 16.2%

744 stores

252 stores

166 stores

94 stores

45 stores

32 stores

32 stores

28 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in PostePay
Platform Stores with Physical Delivery Percentage
WooCommerce 2058 44.79%
PrestaShop 1056 22.98%
Custom 744 16.19%
Magento 252 5.48%
Shopify 166 3.61%
Wix eCommerce 94 2.05%
CS-Cart, CS Cart 45 0.98%
VirtueMart 32 0.70%
CS Cart, CS-Cart 32 0.70%
Ready Pro Ecommerce 28 0.61%
OpenCart 25 0.54%
Shopware 19 0.41%
nopCommerce 16 0.35%
JTL Shop 14 0.30%
Zen Cart 14 0.30%

Categories Distribution

Health & Beauty leads with 18.6% of all stores (801 stores) , followed by Food & Beverages (17.3%) and Clothing & Accessories (14.3%) .

Base: 4,305 AI-verified stores with physical delivery and detected product categories (91.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 18.6%

801 stores

Food & Beverages 17.3%

746 stores

Clothing & Accessories 14.3%

616 stores

Home & Garden 7.7%

330 stores

Sporting Goods & Outdoor Gear 5.6%

242 stores

Jewelry & Watches 4.9%

211 stores

Vehicles & Parts 4.7%

203 stores

Electronics & Technology 4.5%

194 stores

Arts & Entertainment 4.4%

189 stores

Tools & Hardware 3.8%

165 stores

Visual Distribution

Distribution of top 10 PostePay store categories (April 2026)
Distribution of categories in PostePay e-commerce stores
Category Number of Stores Percentage
Health & Beauty 801 18.61%
Food & Beverages 746 17.33%
Clothing & Accessories 616 14.31%
Home & Garden 330 7.67%
Sporting Goods & Outdoor Gear 242 5.62%
Jewelry & Watches 211 4.90%
Vehicles & Parts 203 4.72%
Electronics & Technology 194 4.51%
Arts & Entertainment 189 4.39%
Tools & Hardware 165 3.83%
Business & Industrial 161 3.74%
Toys & Games 138 3.21%
Gifts & Special Occasions 137 3.18%
Furniture & Home Decor 110 2.56%
Pets & Pet Supplies 62 1.44%

Shipping Carriers Distribution

GLS leads with 23.6% among AI-verified physical stores (1,081 stores) , followed by BRT (15.3%) and Poste Italiane (12.3%) .

Base: 2,650 AI-verified physical stores with detectable shipping carriers (50.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 23.6%

1,081 stores

BRT 15.3%

699 stores

560 stores

UPS 11.2%

510 stores

471 stores

DHL 9.6%

441 stores

TNT 8.5%

390 stores

DPD 2.6%

120 stores

FedEx 2.4%

111 stores

Posti 0.9%

43 stores

Visual Distribution

Distribution of top 10 PostePay shipping carriers (April 2026)
Distribution of shipping carriers in PostePay e-commerce stores
Shipping Carrier Store Count Market Share
GLS 1081 23.65%
BRT 699 15.29%
Poste Italiane 560 12.25%
UPS 510 11.16%
Corriere Espresso 471 10.30%
DHL 441 9.65%
TNT 390 8.53%
DPD 120 2.63%
FedEx 111 2.43%
Posti 43 0.94%
Hermes 42 0.92%
InPost 32 0.70%
PostNL 29 0.63%
Deutsche Post 24 0.53%
BRT Bartolini 18 0.39%

Store Launch Timeline

Over the past 12 months, 228 new stores were launched in PostePay , with the highest activity in 2026-03 (15 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 6.6%

15 stores launched

2026-02 7.9%

18 stores launched

2026-01 8.8%

20 stores launched

2025-12 9.2%

21 stores launched

2025-11 12.3%

28 stores launched

2025-10 10.5%

24 stores launched

2025-09 8.3%

19 stores launched

2025-08 2.6%

6 stores launched

2025-07 8.3%

19 stores launched

2025-06 12.7%

29 stores launched

2025-05 8.8%

20 stores launched

2025-04 3.9%

9 stores launched

Monthly Trend

Monthly store launches in PostePay (April 2026)
Monthly store launches in PostePay over the past 12 months
Month Stores Launched Percentage
2026-03 15 6.58%
2026-02 18 7.89%
2026-01 20 8.77%
2025-12 21 9.21%
2025-11 28 12.28%
2025-10 24 10.53%
2025-09 19 8.33%
2025-08 6 2.63%
2025-07 19 8.33%
2025-06 29 12.72%
2025-05 20 8.77%
2025-04 9 3.95%

Active Stores by Launch Year

Currently, 4,686 active stores in PostePay are tracked in our database , with the most stores launched in 2026 (53 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.1%

53 active stores

2025 5.4%

252 active stores

2024 5.3%

249 active stores

2023 5.2%

242 active stores

2022 5.1%

240 active stores

2021 7.7%

362 active stores

2020 8.7%

409 active stores

2019 5.3%

248 active stores

2018 6.6%

309 active stores

2017 6.5%

305 active stores

2016 4.8%

224 active stores

2015 3.6%

168 active stores

2014 3.9%

181 active stores

2013 4.0%

188 active stores

2012 3.7%

173 active stores

Distribution by Launch Year

Active stores in PostePay by original launch year (April 2026)
Active stores in PostePay by launch year
Launch Year Active Stores Percentage
2026 53 1.13%
2025 252 5.38%
2024 249 5.31%
2023 242 5.16%
2022 240 5.12%
2021 362 7.73%
2020 409 8.73%
2019 248 5.29%
2018 309 6.59%
2017 305 6.51%
2016 224 4.78%
2015 168 3.59%
2014 181 3.86%
2013 188 4.01%
2012 173 3.69%
2011 146 3.12%
2010 121 2.58%
2009 191 4.08%
2008 79 1.69%
2007 79 1.69%
2006 68 1.45%
2005 43 0.92%
2004 61 1.30%
2003 48 1.02%
2002 61 1.30%
2001 64 1.37%
2000 69 1.47%
1999 23 0.49%
1998 16 0.34%
1997 7 0.15%
1996 7 0.15%

Social Media Usage

Facebook leads with 35.5% among stores with at least one detectable social profile (3,453 stores) , followed by Instagram (30.6%) and YouTube (10.0%) .

Base: 4,180 stores with any detectable social profile (79.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.5%

3,453 stores

Instagram 30.6%

2,982 stores

YouTube 10.0%

975 stores

WhatsApp 5.9%

571 stores

Twitter 5.0%

489 stores

TikTok 4.4%

425 stores

LinkedIn 4.2%

412 stores

Pinterest 2.9%

281 stores

X 1.2%

121 stores

Vimeo 0.3%

27 stores

Visual Distribution

Distribution of social media platforms in PostePay (April 2026)
Distribution of social media platforms in PostePay e-commerce stores
Social Platform Store Count Market Share
Facebook 3453 35.47%
Instagram 2982 30.63%
YouTube 975 10.01%
WhatsApp 571 5.86%
Twitter 489 5.02%
TikTok 425 4.37%
LinkedIn 412 4.23%
Pinterest 281 2.89%
X 121 1.24%
Vimeo 27 0.28%

Geographic Distribution

Italy leads with 93.5% (4,313 AI-verified stores) , followed by Germany (1.3%) and Netherlands (1.1%) .

Base: 4,613 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 93.5%

4,313 AI-verified stores

58 AI-verified stores

50 AI-verified stores

35 AI-verified stores

28 AI-verified stores

Spain 0.5%

25 AI-verified stores

16 AI-verified stores

13 AI-verified stores

13 AI-verified stores

10 AI-verified stores

Visual Distribution

Geographic distribution of stores using PostePay (April 2026)
Geographic distribution of stores using PostePay
Country AI-Verified Store Count Market Share
Italy 4313 93.50%
Germany 58 1.26%
Netherlands 50 1.08%
United States 35 0.76%
France 28 0.61%
Spain 25 0.54%
Argentina 16 0.35%
Switzerland 13 0.28%
United Kingdom 13 0.28%
Poland 10 0.22%
Belgium 9 0.20%
Austria 8 0.17%
China 7 0.15%
Canada 5 0.11%
Ireland 5 0.11%
Denmark 5 0.11%
Sweden 4 0.09%
Portugal 3 0.07%
Australia 3 0.07%
Croatia 3 0.07%

Data Coverage

Field Rows count Coverage
Website 5.3k 100.00%
Emails 4.5k 84.41%
Phones 3.1k 59.32%
Ecommerce platform 5.2k 97.73%
Couriers 2.7k 50.21%
Payment Providers 5.3k 100.00%
Categories 4.5k 85.54%
Social Media 4.2k 79.20%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the PostePay e-commerce landscape:

Analyze 4.7k verified e-commerce stores on PostePay - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across PostePay e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the PostePay e-commerce intelligence?

We track 4.7k verified PostePay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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