PostePay Payment Provider Usage Database

Explore 4.8k e-commerce stores accepting PostePay. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 40.4% of stores with physical delivery (1,903 stores) , followed by Custom (19.9%) and Shopify (16.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,903 stores

Custom 19.9%

936 stores

Shopify 16.2%

764 stores

662 stores

229 stores

85 stores

45 stores

20 stores

14 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in PostePay
Platform Stores with Physical Delivery Percentage
WooCommerce 1903 40.36%
Custom 936 19.85%
Shopify 764 16.20%
PrestaShop 662 14.04%
Magento 229 4.86%
Wix eCommerce 85 1.80%
CS Cart 45 0.95%
TeamSystem Commerce, Storeden 22 0.47%
JTL Shop 20 0.42%
nopCommerce 14 0.30%
OpenCart 12 0.25%
Shopware 8 0.17%
Lightspeed eCom 5 0.11%
Salesforce Commerce Cloud 5 0.11%
Sellix 5 0.11%

All Stores Distribution

WooCommerce holds 43.2% share of all PostePay e-commerce stores (2,206) , with Custom at 18.3% and Shopify at 15.3% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

2,206 stores

Custom 18.3%

936 stores

Shopify 15.3%

780 stores

692 stores

243 stores

101 stores

47 stores

25 stores

16 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in PostePay
Platform Total Stores Percentage
WooCommerce 2206 43.17%
Custom 936 18.32%
Shopify 780 15.26%
PrestaShop 692 13.54%
Magento 243 4.76%
Wix eCommerce 101 1.98%
CS Cart 47 0.92%
TeamSystem Commerce, Storeden 24 0.47%
JTL Shop 25 0.49%
nopCommerce 16 0.31%
OpenCart 17 0.33%
Shopware 8 0.16%
Lightspeed eCom 5 0.10%
Salesforce Commerce Cloud 5 0.10%
Sellix 5 0.10%

Categories Distribution

Health & Beauty leads with 20.8% of all stores (846 stores) , followed by Clothing & Accessories (19.3%) and Food & Beverages (16.7%) .

Top 10 Categories

Health & Beauty 20.8%

846 stores

Clothing & Accessories 19.3%

784 stores

Food & Beverages 16.7%

677 stores

Home & Garden 7.0%

284 stores

Jewelry & Watches 6.1%

249 stores

Electronics & Technology 5.2%

211 stores

Vehicles & Parts 4.7%

189 stores

Furniture & Home Decor 3.8%

155 stores

Tools & Hardware 3.6%

145 stores

Gifts & Special Occasions 3.4%

136 stores

Visual Distribution

Distribution of top 10 PostePay store categories (November 2025)
Distribution of categories in PostePay e-commerce stores
Category Number of Stores Percentage
Health & Beauty 846 20.85%
Clothing & Accessories 784 19.32%
Food & Beverages 677 16.68%
Home & Garden 284 7.00%
Jewelry & Watches 249 6.14%
Electronics & Technology 211 5.20%
Vehicles & Parts 189 4.66%
Furniture & Home Decor 155 3.82%
Tools & Hardware 145 3.57%
Gifts & Special Occasions 136 3.35%
Sporting Goods & Outdoor Gear 105 2.59%
Arts & Entertainment 96 2.37%
Pets & Pet Supplies 66 1.63%
Business & Industrial 62 1.53%
Toys & Games 53 1.31%

Shipping Carriers Distribution

GLS leads with 23.5% among AI-verified physical stores (1,006 stores) , followed by BRT (15.3%) and Poste Italiane (12.1%) .

Base: 2,548 AI-verified physical stores with detectable shipping carriers (48.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 23.5%

1,006 stores

BRT 15.3%

654 stores

519 stores

DHL 10.5%

449 stores

UPS 10.3%

441 stores

434 stores

TNT 8.5%

363 stores

FedEx 2.8%

119 stores

DPD 2.6%

112 stores

Posti 1.2%

52 stores

Visual Distribution

Distribution of top 10 PostePay shipping carriers (November 2025)
Distribution of shipping carriers in PostePay e-commerce stores
Shipping Carrier Store Count Market Share
GLS 1006 23.47%
BRT 654 15.26%
Poste Italiane 519 12.11%
DHL 449 10.48%
UPS 441 10.29%
Corriere Espresso 434 10.13%
TNT 363 8.47%
FedEx 119 2.78%
DPD 112 2.61%
Posti 52 1.21%
Hermes 44 1.03%
PostNL 33 0.77%
InPost 27 0.63%
BRT Bartolini 19 0.44%
Speedy 14 0.33%

Store Launch Timeline

Over the past 12 months, 267 new stores were launched in PostePay , with the highest activity in 2025-10 (16 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 6.0%

16 stores launched

2025-09 7.5%

20 stores launched

2025-08 4.9%

13 stores launched

2025-07 7.5%

20 stores launched

2025-06 8.2%

22 stores launched

2025-05 9.7%

26 stores launched

2025-04 10.9%

29 stores launched

2025-03 8.2%

22 stores launched

2025-02 10.9%

29 stores launched

2025-01 12.0%

32 stores launched

2024-12 9.4%

25 stores launched

2024-11 4.9%

13 stores launched

Monthly Trend

Monthly store launches in PostePay (November 2025)
Monthly store launches in PostePay over the past 12 months
Month Stores Launched Percentage
2025-10 16 5.99%
2025-09 20 7.49%
2025-08 13 4.87%
2025-07 20 7.49%
2025-06 22 8.24%
2025-05 26 9.74%
2025-04 29 10.86%
2025-03 22 8.24%
2025-02 29 10.86%
2025-01 32 11.99%
2024-12 25 9.36%
2024-11 13 4.87%

Active Stores by Launch Year

Currently, 4,741 active stores in PostePay are tracked in our database , with the most stores launched in 2025 (229 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.8%

229 active stores

2024 6.7%

316 active stores

2023 5.6%

265 active stores

2022 6.0%

285 active stores

2021 8.5%

401 active stores

2020 8.9%

421 active stores

2019 4.9%

233 active stores

2018 6.4%

302 active stores

2017 6.5%

307 active stores

2016 4.5%

215 active stores

2015 3.6%

169 active stores

2014 3.8%

179 active stores

2013 3.8%

179 active stores

2012 3.8%

181 active stores

2011 3.2%

154 active stores

Distribution by Launch Year

Active stores in PostePay by original launch year (November 2025)
Active stores in PostePay by launch year
Launch Year Active Stores Percentage
2025 229 4.83%
2024 316 6.67%
2023 265 5.59%
2022 285 6.01%
2021 401 8.46%
2020 421 8.88%
2019 233 4.91%
2018 302 6.37%
2017 307 6.48%
2016 215 4.53%
2015 169 3.56%
2014 179 3.78%
2013 179 3.78%
2012 181 3.82%
2011 154 3.25%
2010 118 2.49%
2009 154 3.25%
2008 83 1.75%
2007 74 1.56%
2006 67 1.41%
2005 41 0.86%
2004 60 1.27%
2003 45 0.95%
2002 70 1.48%
2001 67 1.41%
2000 62 1.31%
1999 26 0.55%
1998 22 0.46%
1997 9 0.19%
1996 7 0.15%

Social Media Usage

Facebook leads with 35.1% among stores with at least one detectable social profile (3,357 stores) , followed by Instagram (31.4%) and YouTube (9.8%) .

Base: 4,110 stores with any detectable social profile (77.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.1%

3,357 stores

Instagram 31.4%

3,007 stores

YouTube 9.8%

935 stores

TikTok 5.4%

516 stores

WhatsApp 5.2%

499 stores

Twitter 4.4%

418 stores

LinkedIn 3.9%

376 stores

Pinterest 2.8%

270 stores

X 1.4%

134 stores

Vimeo 0.7%

64 stores

Visual Distribution

Distribution of social media platforms in PostePay (November 2025)
Distribution of social media platforms in PostePay e-commerce stores
Social Platform Store Count Market Share
Facebook 3357 35.06%
Instagram 3007 31.40%
YouTube 935 9.76%
TikTok 516 5.39%
WhatsApp 499 5.21%
Twitter 418 4.37%
LinkedIn 376 3.93%
Pinterest 270 2.82%
X 134 1.40%
Vimeo 64 0.67%

Geographic Distribution

Italy leads with 92.5% (4,224 AI-verified stores) , followed by United States (1.2%) and Netherlands (1.1%) .

Base: 4,565 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 92.5%

4,224 AI-verified stores

55 AI-verified stores

50 AI-verified stores

39 AI-verified stores

31 AI-verified stores

28 AI-verified stores

Spain 0.6%

26 AI-verified stores

23 AI-verified stores

15 AI-verified stores

12 AI-verified stores

Visual Distribution

Geographic distribution of stores using PostePay (November 2025)
Geographic distribution of stores using PostePay
Country AI-Verified Store Count Market Share
Italy 4224 92.53%
United States 55 1.20%
Netherlands 50 1.10%
Germany 39 0.85%
Ireland 31 0.68%
France 28 0.61%
Spain 26 0.57%
Argentina 23 0.50%
Switzerland 15 0.33%
United Kingdom 12 0.26%
Austria 10 0.22%
Belgium 10 0.22%
Poland 9 0.20%
Russia 5 0.11%
India 5 0.11%
Mexico 5 0.11%
Brazil 5 0.11%
Sweden 5 0.11%
Bulgaria 4 0.09%
Portugal 4 0.09%

Dataset Coverage

Field Rows count Coverage
Website 5.3k 100.00%
Emails 4.6k 86.26%
Phones 3.1k 58.98%
Ecommerce platform 5.2k 97.72%
Couriers 2.5k 48.08%
Payment Providers 5.3k 100.00%
Categories 4.5k 83.96%
Social Media 4.1k 77.55%

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Frequently Asked Questions

What data is included in the PostePay E-commerce Database?

Our database covers over 4.8k PostePay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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