Base E-commerce Stores Database

Explore 22.8k e-commerce stores built on Base. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

Categories Distribution

Clothing & Accessories leads with 28.0% of all stores (4,712 stores) , followed by Food & Beverages (22.1%) and Jewelry & Watches (9.3%) .

Top 10 Categories

Clothing & Accessories 28.0%

4,712 stores

Food & Beverages 22.1%

3,729 stores

Jewelry & Watches 9.3%

1,569 stores

Health & Beauty 8.2%

1,373 stores

Arts & Entertainment 8.0%

1,340 stores

Home & Garden 6.3%

1,056 stores

Gifts & Special Occasions 5.1%

863 stores

Furniture & Home Decor 3.2%

533 stores

Pets & Pet Supplies 2.0%

332 stores

Sporting Goods & Outdoor Gear 1.7%

291 stores

Visual Distribution

Distribution of top 10 Base store categories (January 2026)
Distribution of categories in Base e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 4712 27.98%
Food & Beverages 3729 22.14%
Jewelry & Watches 1569 9.32%
Health & Beauty 1373 8.15%
Arts & Entertainment 1340 7.96%
Home & Garden 1056 6.27%
Gifts & Special Occasions 863 5.12%
Furniture & Home Decor 533 3.16%
Pets & Pet Supplies 332 1.97%
Sporting Goods & Outdoor Gear 291 1.73%
Electronics & Technology 273 1.62%
Books & Media 270 1.60%
Collectibles & Hobbies 222 1.32%
Baby & Toddler 144 0.85%
Toys & Games 136 0.81%

Payment Providers Distribution

Amazon Pay leads with 51.8% among AI-verified physical stores (4,224 stores) , followed by PayPal (27.7%) and VISA (7.9%) .

Base: 5,302 AI-verified physical stores with detectable payment providers (20.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

4,224 stores

PayPal 27.7%

2,256 stores

VISA 7.9%

642 stores

JCB 6.4%

520 stores

212 stores

138 stores

110 stores

Bolt 0.2%

14 stores

10 stores

9 stores

Visual Distribution

Distribution of top 10 Base payment providers (January 2026)
Distribution of payment providers in Base e-commerce stores
Payment Provider Store Count Market Share
Amazon Pay 4224 51.80%
PayPal 2256 27.66%
VISA 642 7.87%
JCB 520 6.38%
MasterCard 212 2.60%
Stripe Connect 138 1.69%
American Express 110 1.35%
Bolt 14 0.17%
Apple Pay 10 0.12%
Paddle 9 0.11%
AliPay 6 0.07%
Google Pay 5 0.06%
UnionPay 5 0.06%
DinersClub 2 0.02%
Mada 2 0.02%

Shipping Carriers Distribution

Yamato Japan leads with 73.9% among AI-verified physical stores (462 stores) , followed by Japan Post (5.0%) and DHL (3.8%) .

Base: 645 AI-verified physical stores with detectable shipping carriers (2.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

462 stores

31 stores

DHL 3.8%

24 stores

UPS 3.2%

20 stores

FedEx 2.9%

18 stores

11 stores

10 stores

USPS 1.6%

10 stores

TNT 1.3%

8 stores

8 stores

Visual Distribution

Distribution of top 10 Base shipping carriers (January 2026)
Distribution of shipping carriers in Base e-commerce stores
Shipping Carrier Store Count Market Share
Yamato Japan 462 73.92%
Japan Post 31 4.96%
DHL 24 3.84%
UPS 20 3.20%
FedEx 18 2.88%
Sagawa 11 1.76%
Hermes 10 1.60%
USPS 10 1.60%
TNT 8 1.28%
ePacket 8 1.28%
CBL 5 0.80%
GLS 5 0.80%
TCS 5 0.80%
Speedy 5 0.80%
ASM 3 0.48%

Store Launch Timeline

Over the past 12 months, 1,755 new stores were launched in Base , with the highest activity in 2025-12 (148 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 8.4%

148 stores launched

2025-11 7.5%

132 stores launched

2025-10 10.4%

183 stores launched

2025-09 8.6%

151 stores launched

2025-08 9.8%

172 stores launched

2025-07 10.5%

184 stores launched

2025-06 10.5%

185 stores launched

2025-05 8.7%

152 stores launched

2025-04 6.5%

114 stores launched

2025-03 8.5%

149 stores launched

2025-02 7.1%

125 stores launched

2025-01 3.4%

60 stores launched

Monthly Trend

Monthly store launches in Base (January 2026)
Monthly store launches in Base over the past 12 months
Month Stores Launched Percentage
2025-12 148 8.43%
2025-11 132 7.52%
2025-10 183 10.43%
2025-09 151 8.60%
2025-08 172 9.80%
2025-07 184 10.48%
2025-06 185 10.54%
2025-05 152 8.66%
2025-04 114 6.50%
2025-03 149 8.49%
2025-02 125 7.12%
2025-01 60 3.42%

Active Stores by Launch Year

Currently, 19,380 active stores in Base are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

4 active stores

2025 9.5%

1,841 active stores

2024 11.6%

2,241 active stores

2023 10.7%

2,083 active stores

2022 13.1%

2,534 active stores

2021 17.9%

3,462 active stores

2020 20.0%

3,876 active stores

2019 5.1%

987 active stores

2018 3.7%

724 active stores

2017 2.4%

462 active stores

2016 1.8%

356 active stores

2015 1.8%

342 active stores

2014 0.8%

154 active stores

2013 0.6%

108 active stores

2012 0.1%

26 active stores

Distribution by Launch Year

Active stores in Base by original launch year (January 2026)
Active stores in Base by launch year
Launch Year Active Stores Percentage
2026 4 0.02%
2025 1841 9.50%
2024 2241 11.56%
2023 2083 10.75%
2022 2534 13.08%
2021 3462 17.86%
2020 3876 20.00%
2019 987 5.09%
2018 724 3.74%
2017 462 2.38%
2016 356 1.84%
2015 342 1.76%
2014 154 0.79%
2013 108 0.56%
2012 26 0.13%
2011 26 0.13%
2010 26 0.13%
2009 26 0.13%
2008 19 0.10%
2007 23 0.12%
2006 9 0.05%
2005 8 0.04%
2004 12 0.06%
2003 4 0.02%
2002 9 0.05%
2001 9 0.05%
2000 6 0.03%
1999 1 0.01%
1998 1 0.01%
1996 1 0.01%

Social Media Usage

Instagram leads with 33.3% among stores with at least one detectable social profile (16,297 stores) , followed by Facebook (29.1%) and X (21.5%) .

Base: 21,869 stores with any detectable social profile (85.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.3%

16,297 stores

Facebook 29.1%

14,271 stores

X 21.5%

10,540 stores

Twitter 7.5%

3,660 stores

YouTube 6.0%

2,943 stores

TikTok 2.5%

1,220 stores

Pinterest 0.0%

20 stores

WhatsApp 0.0%

15 stores

LinkedIn 0.0%

14 stores

Vimeo 0.0%

5 stores

Visual Distribution

Distribution of social media platforms in Base (January 2026)
Distribution of social media platforms in Base e-commerce stores
Social Platform Store Count Market Share
Instagram 16297 33.27%
Facebook 14271 29.13%
X 10540 21.52%
Twitter 3660 7.47%
YouTube 2943 6.01%
TikTok 1220 2.49%
Pinterest 20 0.04%
WhatsApp 15 0.03%
LinkedIn 14 0.03%
Vimeo 5 0.01%

Geographic Distribution

Japan leads with 76.4% (16,121 AI-verified stores) , followed by India (14.2%) and Ecuador (7.1%) .

Base: 21,090 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Japan 76.4%

16,121 AI-verified stores

India 14.2%

2,987 AI-verified stores

1,497 AI-verified stores

China 1.2%

263 AI-verified stores

117 AI-verified stores

22 AI-verified stores

16 AI-verified stores

12 AI-verified stores

7 AI-verified stores

Italy 0.0%

6 AI-verified stores

Visual Distribution

Geographic distribution of stores using Base (January 2026)
Geographic distribution of stores using Base
Country AI-Verified Store Count Market Share
Japan 16121 76.44%
India 2987 14.16%
Ecuador 1497 7.10%
China 263 1.25%
United States 117 0.55%
United Kingdom 22 0.10%
France 16 0.08%
Cocos (Keeling) Islands 12 0.06%
Romania 7 0.03%
Italy 6 0.03%
Germany 6 0.03%
Singapore 6 0.03%
Hong Kong 5 0.02%
New Zealand 4 0.02%
Canada 4 0.02%
Netherlands 4 0.02%
South Korea 4 0.02%
Ukraine 3 0.01%
Denmark 3 0.01%
Turkey 3 0.01%

Dataset Coverage

Field Rows count Coverage
Website 25.7k 100.00%
Emails 520.0 2.02%
Phones 1.2k 4.65%
Ecommerce platform 25.7k 100.00%
Couriers 645.0 2.51%
Payment Providers 5.3k 20.65%
Categories 17.8k 69.21%
Social Media 21.9k 85.16%

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Frequently Asked Questions

What data is included in the Base E-commerce Database?

Our database covers over 22.8k Base physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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