Base Market Share & Real Store Usage
Explore 20.8k verified e-commerce stores built on Base. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 24.9k domains. 20.8k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
20.8k verified active stores out of 24.9k detected · 83.5% verification rate
Categories Distribution
Food & Beverages stores with 24.5% of all stores (4,135 stores) , followed by Clothing & Accessories (19.5%) and Arts & Entertainment (13.2%) .
Base: 16,850 AI-verified stores with physical delivery and detected product categories (81.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4,135 stores
3,293 stores
2,232 stores
1,481 stores
1,060 stores
995 stores
884 stores
712 stores
695 stores
291 stores
Visual Distribution
4,135 stores
3,293 stores
2,232 stores
1,481 stores
1,060 stores
995 stores
884 stores
712 stores
695 stores
291 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 4135 | 24.54% |
| Clothing & Accessories | 3293 | 19.54% |
| Arts & Entertainment | 2232 | 13.25% |
| Jewelry & Watches | 1481 | 8.79% |
| Toys & Games | 1060 | 6.29% |
| Health & Beauty | 995 | 5.91% |
| Sporting Goods & Outdoor Gear | 884 | 5.25% |
| Gifts & Special Occasions | 712 | 4.23% |
| Home & Garden | 695 | 4.12% |
| Pets & Pet Supplies | 291 | 1.73% |
Payment Providers Distribution
Amazon Pay stores with 47.2% among AI-verified physical stores (3,817 stores) , followed by PayPal (24.4%) and VISA (11.8%) .
Base: 5,087 AI-verified physical stores with detectable payment providers (20.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,817 stores
1,974 stores
955 stores
852 stores
187 stores
152 stores
99 stores
11 stores
11 stores
8 stores
Visual Distribution
3,817 stores
1,974 stores
955 stores
852 stores
187 stores
152 stores
99 stores
11 stores
11 stores
8 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Amazon Pay | 3817 | 47.19% |
| PayPal | 1974 | 24.40% |
| VISA | 955 | 11.81% |
| JCB | 852 | 10.53% |
| MasterCard | 187 | 2.31% |
| Stripe Connect | 152 | 1.88% |
| American Express | 99 | 1.22% |
| Bolt | 11 | 0.14% |
| Apple Pay | 11 | 0.14% |
| AliPay | 8 | 0.10% |
Shipping Carriers Distribution
Yamato Japan stores with 54.3% among AI-verified physical stores (175 stores) , followed by Japan Post (8.4%) and UPS (6.2%) .
Base: 352 AI-verified physical stores with detectable shipping carriers (1.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
175 stores
27 stores
20 stores
16 stores
15 stores
14 stores
11 stores
9 stores
7 stores
6 stores
Visual Distribution
175 stores
27 stores
20 stores
16 stores
15 stores
14 stores
11 stores
9 stores
7 stores
6 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Yamato Japan | 175 | 54.35% |
| Japan Post | 27 | 8.39% |
| UPS | 20 | 6.21% |
| FedEx | 16 | 4.97% |
| DHL | 15 | 4.66% |
| Hermes | 14 | 4.35% |
| USPS | 11 | 3.42% |
| TNT | 9 | 2.80% |
| ePacket | 7 | 2.17% |
| Sagawa | 6 | 1.86% |
Store Launch Timeline
Over the past 12 months, 1,675 new stores were launched in Base , with the highest activity in 2026-05 (147 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
147 stores launched
152 stores launched
149 stores launched
123 stores launched
146 stores launched
133 stores launched
121 stores launched
165 stores launched
139 stores launched
158 stores launched
162 stores launched
80 stores launched
Monthly Trend
8.8% of last 12 months
9.1% of last 12 months
8.9% of last 12 months
7.3% of last 12 months
8.7% of last 12 months
7.9% of last 12 months
7.2% of last 12 months
9.9% of last 12 months
8.3% of last 12 months
9.4% of last 12 months
9.7% of last 12 months
4.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 147 | 8.78% |
| 2026-04 | 152 | 9.07% |
| 2026-03 | 149 | 8.90% |
| 2026-02 | 123 | 7.34% |
| 2026-01 | 146 | 8.72% |
| 2025-12 | 133 | 7.94% |
| 2025-11 | 121 | 7.22% |
| 2025-10 | 165 | 9.85% |
| 2025-09 | 139 | 8.30% |
| 2025-08 | 158 | 9.43% |
| 2025-07 | 162 | 9.67% |
| 2025-06 | 80 | 4.78% |
Active Stores by Launch Year
Currently, 17,971 active stores in Base are tracked in our database , with the most stores launched in 2026 (728 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
728 active stores
1,596 active stores
1,910 active stores
1,776 active stores
2,219 active stores
3,119 active stores
3,527 active stores
905 active stores
671 active stores
423 active stores
329 active stores
328 active stores
135 active stores
106 active stores
29 active stores
Distribution by Launch Year
4.1% of tracked active stores
8.9% of tracked active stores
10.6% of tracked active stores
9.9% of tracked active stores
12.3% of tracked active stores
17.4% of tracked active stores
19.6% of tracked active stores
5.0% of tracked active stores
3.7% of tracked active stores
2.4% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
0.8% of tracked active stores
0.6% of tracked active stores
0.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 728 | 4.05% |
| 2025 | 1596 | 8.88% |
| 2024 | 1910 | 10.63% |
| 2023 | 1776 | 9.88% |
| 2022 | 2219 | 12.35% |
| 2021 | 3119 | 17.36% |
| 2020 | 3527 | 19.63% |
| 2019 | 905 | 5.04% |
| 2018 | 671 | 3.73% |
| 2017 | 423 | 2.35% |
| 2016 | 329 | 1.83% |
| 2015 | 328 | 1.83% |
| 2014 | 135 | 0.75% |
| 2013 | 106 | 0.59% |
| 2012 | 29 | 0.16% |
Geographic Distribution
Japan stores with 78.2% (15,524 AI-verified stores) , followed by India (13.3%) and Ecuador (7.0%) .
Base: 19,846 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
15,524 AI-verified stores
2,643 AI-verified stores
1,397 AI-verified stores
111 AI-verified stores
81 AI-verified stores
21 AI-verified stores
12 AI-verified stores
9 AI-verified stores
6 AI-verified stores
6 AI-verified stores
Visual Distribution
15,524 AI-verified stores
2,643 AI-verified stores
1,397 AI-verified stores
111 AI-verified stores
81 AI-verified stores
21 AI-verified stores
12 AI-verified stores
9 AI-verified stores
6 AI-verified stores
6 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Japan | 15524 | 78.22% |
| India | 2643 | 13.32% |
| Ecuador | 1397 | 7.04% |
| United States | 111 | 0.56% |
| China | 81 | 0.41% |
| United Kingdom | 21 | 0.11% |
| France | 12 | 0.06% |
| Cocos (Keeling) Islands | 9 | 0.05% |
| Italy | 6 | 0.03% |
| Germany | 6 | 0.03% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
BASE
BASE
BASE
BASE - Health & Beauty
BASE
New Stores
Recently launched stores detected by ShopRank in the last full month.
BASE
BASE - Toys & Games
BASE - Toys & Games
BASE - Business & Industrial
BASE - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 24.9k | 100.00% |
| Emails | 439.0 | 1.76% |
| Phones | 1.3k | 5.05% |
| Ecommerce platform | 24.9k | 100.00% |
| Couriers | 352.0 | 1.41% |
| Payment Providers | 5.1k | 20.43% |
| Categories | 17.8k | 71.36% |
| Social Media | 21.3k | 85.38% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Base e-commerce landscape:
Analyze 20.8k verified e-commerce stores on Base - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Base e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Base e-commerce intelligence?
-
We track 20.8k verified Base e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.1% among stores with at least one detectable social profile (15,238 stores) , followed by Facebook (28.5%) and X (20.9%) .
Base: 21,255 stores with any detectable social profile (85.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
15,238 stores
12,716 stores
9,346 stores
3,310 stores
2,818 stores
1,214 stores
9 stores
8 stores
6 stores
5 stores
Visual Distribution
15,238 stores
12,716 stores
9,346 stores
3,310 stores
2,818 stores
1,214 stores
9 stores
8 stores
6 stores
5 stores