Base Market Share & Real Store Usage
Explore 21.9k verified e-commerce stores built on Base. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 27.4k domains. 21.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
21.9k verified active stores out of 27.4k detected · 80.1% verification rate
Categories Distribution
Food & Beverages stores with 19.8% of all stores (4,338 stores) , followed by Clothing & Accessories (15.9%) and Arts & Entertainment (10.4%) .
Base: 21,938 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,338 stores
3,498 stores
2,271 stores
1,560 stores
1,127 stores
1,058 stores
952 stores
735 stores
702 stores
320 stores
Visual Distribution
4,338 stores
3,498 stores
2,271 stores
1,560 stores
1,127 stores
1,058 stores
952 stores
735 stores
702 stores
320 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 4338 | 19.77% |
| Clothing & Accessories | 3498 | 15.94% |
| Arts & Entertainment | 2271 | 10.35% |
| Jewelry & Watches | 1560 | 7.11% |
| Toys & Games | 1127 | 5.14% |
| Health & Beauty | 1058 | 4.82% |
| Sporting Goods & Outdoor Gear | 952 | 4.34% |
| Gifts & Special Occasions | 735 | 3.35% |
| Home & Garden | 702 | 3.20% |
| Pets & Pet Supplies | 320 | 1.46% |
Payment Providers Distribution
PayPay accounts for 35.7% of displayed detection occurrences (12,210 occurrences) , followed by Konbini (18.0%) and Amazon Pay (14.5%) .
Base: 34,184 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
12,210 occurrences
6,147 occurrences
4,954 occurrences
3,091 occurrences
2,930 occurrences
1,291 occurrences
1,096 occurrences
1,009 occurrences
901 occurrences
555 occurrences
Visual Distribution
12,210 occurrences
6,147 occurrences
4,954 occurrences
3,091 occurrences
2,930 occurrences
1,291 occurrences
1,096 occurrences
1,009 occurrences
901 occurrences
555 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPay | 12210 | 35.72% |
| Konbini | 6147 | 17.98% |
| Amazon Pay | 4954 | 14.49% |
| PayPal | 3091 | 9.04% |
| au PAY | 2930 | 8.57% |
| VISA | 1291 | 3.78% |
| JCB | 1096 | 3.21% |
| American Express | 1009 | 2.95% |
| MasterCard | 901 | 2.64% |
| DinersClub | 555 | 1.62% |
Shipping Carriers Distribution
Yamato Japan accounts for 44.4% of displayed detection occurrences (5,242 occurrences) , followed by Japan Post (39.0%) and Sagawa (12.4%) .
Base: 11,799 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
5,242 occurrences
4,605 occurrences
1,468 occurrences
297 occurrences
77 occurrences
33 occurrences
28 occurrences
22 occurrences
14 occurrences
13 occurrences
Visual Distribution
5,242 occurrences
4,605 occurrences
1,468 occurrences
297 occurrences
77 occurrences
33 occurrences
28 occurrences
22 occurrences
14 occurrences
13 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Yamato Japan | 5242 | 44.43% |
| Japan Post | 4605 | 39.03% |
| Sagawa | 1468 | 12.44% |
| EMS | 297 | 2.52% |
| Seino | 77 | 0.65% |
| DHL | 33 | 0.28% |
| Fukuyama Transporting | 28 | 0.24% |
| FedEx | 22 | 0.19% |
| UPS | 14 | 0.12% |
| USPS | 13 | 0.11% |
Store Launch Timeline
Over the past 12 months, 1,930 new stores were launched in Base , with the highest activity in 2026-09 (196 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
196 stores launched
185 stores launched
179 stores launched
201 stores launched
184 stores launched
176 stores launched
187 stores launched
152 stores launched
162 stores launched
142 stores launched
127 stores launched
39 stores launched
Monthly Trend
10.2% of last 12 months
9.6% of last 12 months
9.3% of last 12 months
10.4% of last 12 months
9.5% of last 12 months
9.1% of last 12 months
9.7% of last 12 months
7.9% of last 12 months
8.4% of last 12 months
7.4% of last 12 months
6.6% of last 12 months
2.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 196 | 10.16% |
| 2026-08 | 185 | 9.59% |
| 2026-07 | 179 | 9.27% |
| 2026-06 | 201 | 10.41% |
| 2026-05 | 184 | 9.53% |
| 2026-04 | 176 | 9.12% |
| 2026-03 | 187 | 9.69% |
| 2026-02 | 152 | 7.88% |
| 2026-01 | 162 | 8.39% |
| 2025-12 | 142 | 7.36% |
| 2025-11 | 127 | 6.58% |
| 2025-10 | 39 | 2.02% |
Active Stores by Launch Year
Currently, 19,160 active stores in Base are tracked in our database , with the most stores launched in 2026 (1,687 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,687 active stores
1,808 active stores
1,972 active stores
1,811 active stores
2,248 active stores
3,053 active stores
3,457 active stores
917 active stores
676 active stores
421 active stores
323 active stores
320 active stores
138 active stores
110 active stores
35 active stores
Distribution by Launch Year
8.8% of tracked active stores
9.4% of tracked active stores
10.3% of tracked active stores
9.5% of tracked active stores
11.7% of tracked active stores
15.9% of tracked active stores
18.0% of tracked active stores
4.8% of tracked active stores
3.5% of tracked active stores
2.2% of tracked active stores
1.7% of tracked active stores
1.7% of tracked active stores
0.7% of tracked active stores
0.6% of tracked active stores
0.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1687 | 8.80% |
| 2025 | 1808 | 9.44% |
| 2024 | 1972 | 10.29% |
| 2023 | 1811 | 9.45% |
| 2022 | 2248 | 11.73% |
| 2021 | 3053 | 15.93% |
| 2020 | 3457 | 18.04% |
| 2019 | 917 | 4.79% |
| 2018 | 676 | 3.53% |
| 2017 | 421 | 2.20% |
| 2016 | 323 | 1.69% |
| 2015 | 320 | 1.67% |
| 2014 | 138 | 0.72% |
| 2013 | 110 | 0.57% |
| 2012 | 35 | 0.18% |
Geographic Distribution
Japan stores with 81.7% (17,919 active verified stores) , followed by India (11.8%) and Ecuador (6.3%) .
Base: 21,938 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
17,919 active verified stores
2,579 active verified stores
1,373 active verified stores
15 active verified stores
8 active verified stores
6 active verified stores
5 active verified stores
4 active verified stores
2 active verified stores
2 active verified stores
Visual Distribution
17,919 active verified stores
2,579 active verified stores
1,373 active verified stores
15 active verified stores
8 active verified stores
6 active verified stores
5 active verified stores
4 active verified stores
2 active verified stores
2 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Japan | 17919 | 81.68% |
| India | 2579 | 11.76% |
| Ecuador | 1373 | 6.26% |
| United States | 15 | 0.07% |
| Cocos (Keeling) Islands | 8 | 0.04% |
| United Kingdom | 6 | 0.03% |
| China | 5 | 0.02% |
| Italy | 4 | 0.02% |
| Netherlands | 2 | 0.01% |
| Pakistan | 2 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
BASE
BASE
BASE
BASE
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New Stores
Recently launched stores detected by ShopRank in the last full month.
BASE - Clothing & Accessories
BASE
BASE
BASE - Sporting Goods & Outdoor Gear
BASE
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 27.4k | 100.00% |
| Emails | 3.6k | 13.23% |
| Phones | 2.5k | 9.08% |
| Ecommerce platform | 27.4k | 100.00% |
| Couriers | 9.4k | 34.15% |
| Payment Providers | 16.3k | 59.34% |
| Categories | 19.2k | 70.03% |
| Social Media | 23.2k | 84.65% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Base e-commerce landscape:
Analyze 21.9k verified e-commerce stores on Base - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Base e-commerce intelligence?
-
We track 21.9k verified Base e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.4% of displayed detection occurrences (16,055 occurrences) , followed by Facebook (28.1%) and X (20.8%) .
Base: 46,630 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
16,055 occurrences
13,115 occurrences
9,719 occurrences
3,288 occurrences
3,063 occurrences
1,364 occurrences
11 occurrences
8 occurrences
4 occurrences
3 occurrences
Visual Distribution
16,055 occurrences
13,115 occurrences
9,719 occurrences
3,288 occurrences
3,063 occurrences
1,364 occurrences
11 occurrences
8 occurrences
4 occurrences
3 occurrences