Base Market Share & Real Store Usage
Explore 21.1k verified e-commerce stores built on Base. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 25.4k domains. 21.1k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
21.1k verified active stores out of 25.4k detected · 83.2% verification rate
Categories Distribution
Food & Beverages stores with 24.5% of all stores (4,175 stores) , followed by Clothing & Accessories (19.8%) and Arts & Entertainment (13.2%) .
Base: 17,074 AI-verified stores with physical delivery and detected product categories (80.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4,175 stores
3,373 stores
2,252 stores
1,514 stores
1,071 stores
995 stores
894 stores
738 stores
690 stores
296 stores
Visual Distribution
4,175 stores
3,373 stores
2,252 stores
1,514 stores
1,071 stores
995 stores
894 stores
738 stores
690 stores
296 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 4175 | 24.45% |
| Clothing & Accessories | 3373 | 19.76% |
| Arts & Entertainment | 2252 | 13.19% |
| Jewelry & Watches | 1514 | 8.87% |
| Toys & Games | 1071 | 6.27% |
| Health & Beauty | 995 | 5.83% |
| Sporting Goods & Outdoor Gear | 894 | 5.24% |
| Gifts & Special Occasions | 738 | 4.32% |
| Home & Garden | 690 | 4.04% |
| Pets & Pet Supplies | 296 | 1.73% |
Payment Providers Distribution
Amazon Pay stores with 51.9% among AI-verified physical stores (3,912 stores) , followed by PayPal (26.8%) and VISA (8.1%) .
Base: 5,113 AI-verified physical stores with detectable payment providers (20.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,912 stores
2,021 stores
614 stores
505 stores
187 stores
149 stores
99 stores
12 stores
12 stores
8 stores
Visual Distribution
3,912 stores
2,021 stores
614 stores
505 stores
187 stores
149 stores
99 stores
12 stores
12 stores
8 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Amazon Pay | 3912 | 51.90% |
| PayPal | 2021 | 26.81% |
| VISA | 614 | 8.15% |
| JCB | 505 | 6.70% |
| MasterCard | 187 | 2.48% |
| Stripe Connect | 149 | 1.98% |
| American Express | 99 | 1.31% |
| Bolt | 12 | 0.16% |
| Apple Pay | 12 | 0.16% |
| Google Pay | 8 | 0.11% |
Shipping Carriers Distribution
Yamato Japan stores with 56.1% among AI-verified physical stores (185 stores) , followed by Japan Post (8.8%) and UPS (6.7%) .
Base: 366 AI-verified physical stores with detectable shipping carriers (1.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
185 stores
29 stores
22 stores
16 stores
14 stores
11 stores
9 stores
7 stores
7 stores
7 stores
Visual Distribution
185 stores
29 stores
22 stores
16 stores
14 stores
11 stores
9 stores
7 stores
7 stores
7 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Yamato Japan | 185 | 56.06% |
| Japan Post | 29 | 8.79% |
| UPS | 22 | 6.67% |
| DHL | 16 | 4.85% |
| FedEx | 14 | 4.24% |
| Hermes | 11 | 3.33% |
| TNT | 9 | 2.73% |
| ePacket | 7 | 2.12% |
| Sagawa | 7 | 2.12% |
| USPS | 7 | 2.12% |
Store Launch Timeline
Over the past 12 months, 1,703 new stores were launched in Base , with the highest activity in 2026-04 (146 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
146 stores launched
152 stores launched
122 stores launched
143 stores launched
133 stores launched
124 stores launched
169 stores launched
139 stores launched
164 stores launched
163 stores launched
169 stores launched
79 stores launched
Monthly Trend
8.6% of last 12 months
8.9% of last 12 months
7.2% of last 12 months
8.4% of last 12 months
7.8% of last 12 months
7.3% of last 12 months
9.9% of last 12 months
8.2% of last 12 months
9.6% of last 12 months
9.6% of last 12 months
9.9% of last 12 months
4.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 146 | 8.57% |
| 2026-03 | 152 | 8.93% |
| 2026-02 | 122 | 7.16% |
| 2026-01 | 143 | 8.40% |
| 2025-12 | 133 | 7.81% |
| 2025-11 | 124 | 7.28% |
| 2025-10 | 169 | 9.92% |
| 2025-09 | 139 | 8.16% |
| 2025-08 | 164 | 9.63% |
| 2025-07 | 163 | 9.57% |
| 2025-06 | 169 | 9.92% |
| 2025-05 | 79 | 4.64% |
Active Stores by Launch Year
Currently, 18,229 active stores in Base are tracked in our database , with the most stores launched in 2026 (573 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
573 active stores
1,651 active stores
1,973 active stores
1,830 active stores
2,275 active stores
3,159 active stores
3,574 active stores
932 active stores
688 active stores
430 active stores
338 active stores
332 active stores
144 active stores
107 active stores
29 active stores
Distribution by Launch Year
3.1% of tracked active stores
9.1% of tracked active stores
10.8% of tracked active stores
10.0% of tracked active stores
12.5% of tracked active stores
17.3% of tracked active stores
19.6% of tracked active stores
5.1% of tracked active stores
3.8% of tracked active stores
2.4% of tracked active stores
1.9% of tracked active stores
1.8% of tracked active stores
0.8% of tracked active stores
0.6% of tracked active stores
0.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 573 | 3.14% |
| 2025 | 1651 | 9.06% |
| 2024 | 1973 | 10.82% |
| 2023 | 1830 | 10.04% |
| 2022 | 2275 | 12.48% |
| 2021 | 3159 | 17.33% |
| 2020 | 3574 | 19.61% |
| 2019 | 932 | 5.11% |
| 2018 | 688 | 3.77% |
| 2017 | 430 | 2.36% |
| 2016 | 338 | 1.85% |
| 2015 | 332 | 1.82% |
| 2014 | 144 | 0.79% |
| 2013 | 107 | 0.59% |
| 2012 | 29 | 0.16% |
Geographic Distribution
Japan stores with 78.3% (15,763 AI-verified stores) , followed by India (13.2%) and Ecuador (7.0%) .
Base: 20,138 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
15,763 AI-verified stores
2,668 AI-verified stores
1,408 AI-verified stores
118 AI-verified stores
90 AI-verified stores
21 AI-verified stores
12 AI-verified stores
9 AI-verified stores
8 AI-verified stores
5 AI-verified stores
Visual Distribution
15,763 AI-verified stores
2,668 AI-verified stores
1,408 AI-verified stores
118 AI-verified stores
90 AI-verified stores
21 AI-verified stores
12 AI-verified stores
9 AI-verified stores
8 AI-verified stores
5 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Japan | 15763 | 78.27% |
| India | 2668 | 13.25% |
| Ecuador | 1408 | 6.99% |
| United States | 118 | 0.59% |
| China | 90 | 0.45% |
| United Kingdom | 21 | 0.10% |
| France | 12 | 0.06% |
| Cocos (Keeling) Islands | 9 | 0.04% |
| Italy | 8 | 0.04% |
| Germany | 5 | 0.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
BASE
BASE
BASE - Clothing & Accessories
BASE
BASE
New Stores
Recently launched stores detected by ShopRank in the last full month.
BASE - Clothing & Accessories
BASE - Toys & Games
BASE
BASE - Health & Beauty
BASE - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 25.4k | 100.00% |
| Emails | 471.0 | 1.86% |
| Phones | 1.3k | 5.08% |
| Ecommerce platform | 25.4k | 100.00% |
| Couriers | 366.0 | 1.44% |
| Payment Providers | 5.1k | 20.16% |
| Categories | 18.0k | 70.96% |
| Social Media | 21.6k | 85.06% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Base e-commerce landscape:
Analyze 21.1k verified e-commerce stores on Base - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Base e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Base e-commerce intelligence?
-
We track 21.1k verified Base e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.0% among stores with at least one detectable social profile (15,401 stores) , followed by Facebook (28.6%) and X (20.7%) .
Base: 21,568 stores with any detectable social profile (85.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
15,401 stores
12,919 stores
9,366 stores
3,483 stores
2,830 stores
1,218 stores
9 stores
8 stores
7 stores
5 stores
Visual Distribution
15,401 stores
12,919 stores
9,366 stores
3,483 stores
2,830 stores
1,218 stores
9 stores
8 stores
7 stores
5 stores