Ecuador E-commerce Database

Explore 18.6k e-commerce stores in the Ecuador. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 40.5% of stores with physical delivery (7,436 stores) , followed by Custom (25.8%) and Shopify (16.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

7,436 stores

Custom 25.8%

4,749 stores

Shopify 16.3%

2,991 stores

BASE 6.7%

1,236 stores

904 stores

445 stores

326 stores

162 stores

80 stores

44 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Ecuador
Platform Stores with Physical Delivery Percentage
WooCommerce 7436 40.47%
Custom 4749 25.85%
Shopify 2991 16.28%
BASE 1236 6.73%
Wix eCommerce 904 4.92%
Nuvemshop 445 2.42%
PrestaShop 326 1.77%
GoDaddy Online Store 162 0.88%
Squarespace Commerce 80 0.44%
Magento 44 0.24%

All Stores Distribution

WooCommerce holds 48.3% share of all Ecuador e-commerce stores (12,310) , with Custom at 18.6% and Shopify at 14.8% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

12,310 stores

Custom 18.6%

4,749 stores

Shopify 14.8%

3,780 stores

BASE 5.4%

1,373 stores

1,985 stores

514 stores

352 stores

192 stores

201 stores

54 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Ecuador
Platform Total Stores Percentage
WooCommerce 12310 48.26%
Custom 4749 18.62%
Shopify 3780 14.82%
BASE 1373 5.38%
Wix eCommerce 1985 7.78%
Nuvemshop 514 2.01%
PrestaShop 352 1.38%
GoDaddy Online Store 192 0.75%
Squarespace Commerce 201 0.79%
Magento 54 0.21%

Categories Distribution

Health & Beauty leads with 21.7% of all stores (2,619 stores) , followed by Clothing & Accessories (17.2%) and Electronics & Technology (13.8%) .

Top 10 Categories

Health & Beauty 21.7%

2,619 stores

Clothing & Accessories 17.2%

2,067 stores

Electronics & Technology 13.8%

1,659 stores

Food & Beverages 9.9%

1,195 stores

Business & Industrial 5.5%

659 stores

Home & Garden 5.5%

658 stores

Vehicles & Parts 4.8%

580 stores

Jewelry & Watches 4.2%

505 stores

Furniture & Home Decor 3.0%

362 stores

Tools & Hardware 2.9%

345 stores

Visual Distribution

Distribution of top 10 Ecuador store categories (November 2025)
Distribution of categories in Ecuador e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2619 21.73%
Clothing & Accessories 2067 17.15%
Electronics & Technology 1659 13.77%
Food & Beverages 1195 9.92%
Business & Industrial 659 5.47%
Home & Garden 658 5.46%
Vehicles & Parts 580 4.81%
Jewelry & Watches 505 4.19%
Furniture & Home Decor 362 3.00%
Tools & Hardware 345 2.86%
Gifts & Special Occasions 339 2.81%
Arts & Entertainment 336 2.79%
Pets & Pet Supplies 298 2.47%
Sporting Goods & Outdoor Gear 238 1.97%
Books & Media 192 1.59%

Payment Providers Distribution

PayPal leads with 25.7% among AI-verified physical stores (676 stores) , followed by American Express (16.0%) and MasterCard (15.3%) .

Base: 1,847 AI-verified physical stores with detectable payment providers (10.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.7%

676 stores

422 stores

403 stores

Boleto 11.7%

307 stores

236 stores

127 stores

120 stores

VISA 4.4%

117 stores

JCB 1.7%

46 stores

46 stores

Visual Distribution

Distribution of top 10 Ecuador payment providers (November 2025)
Distribution of payment providers in Ecuador e-commerce stores
Payment Provider Store Count Market Share
PayPal 676 25.67%
American Express 422 16.03%
MasterCard 403 15.31%
Boleto 307 11.66%
Amazon Pay 236 8.96%
Mercado Pago 127 4.82%
Stripe Connect 120 4.56%
VISA 117 4.44%
JCB 46 1.75%
BitCoin 46 1.75%
Hipercard 32 1.22%
PayU 27 1.03%
PagSeguro 27 1.03%
Apple Pay 26 0.99%
Bolt 21 0.80%

Shipping Carriers Distribution

Correios leads with 31.6% among AI-verified physical stores (514 stores) , followed by UPS (21.9%) and Estes (18.5%) .

Base: 1,523 AI-verified physical stores with detectable shipping carriers (8.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

514 stores

UPS 21.9%

356 stores

Estes 18.5%

300 stores

140 stores

DHL 6.0%

98 stores

FedEx 2.6%

42 stores

37 stores

USPS 2.0%

33 stores

GLS 1.5%

24 stores

TNT 1.2%

19 stores

Visual Distribution

Distribution of top 10 Ecuador shipping carriers (November 2025)
Distribution of shipping carriers in Ecuador e-commerce stores
Shipping Carrier Store Count Market Share
Correios 514 31.61%
UPS 356 21.89%
Estes 300 18.45%
Correos 140 8.61%
DHL 98 6.03%
FedEx 42 2.58%
Yamato Japan 37 2.28%
USPS 33 2.03%
GLS 24 1.48%
TNT 19 1.17%
Hermes 17 1.05%
DPD 16 0.98%
CTT 16 0.98%
TCS 8 0.49%
MRW 6 0.37%

Store Launch Timeline

Over the past 12 months, 5,652 new stores were launched in Ecuador , with the highest activity in 2025-10 (727 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 12.9%

727 stores launched

2025-09 10.7%

605 stores launched

2025-08 11.1%

628 stores launched

2025-07 10.0%

567 stores launched

2025-06 9.7%

547 stores launched

2025-05 9.7%

546 stores launched

2025-04 8.1%

457 stores launched

2025-03 7.0%

396 stores launched

2025-02 6.6%

372 stores launched

2025-01 6.5%

365 stores launched

2024-12 5.2%

292 stores launched

2024-11 2.7%

150 stores launched

Monthly Trend

Monthly store launches in Ecuador (November 2025)
Monthly store launches in Ecuador over the past 12 months
Month Stores Launched Percentage
2025-10 727 12.86%
2025-09 605 10.70%
2025-08 628 11.11%
2025-07 567 10.03%
2025-06 547 9.68%
2025-05 546 9.66%
2025-04 457 8.09%
2025-03 396 7.01%
2025-02 372 6.58%
2025-01 365 6.46%
2024-12 292 5.17%
2024-11 150 2.65%

Active Stores by Launch Year

Currently, 18,090 active stores in Ecuador are tracked in our database , with the most stores launched in 2025 (5,235 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 28.9%

5,235 active stores

2024 12.9%

2,336 active stores

2023 7.9%

1,438 active stores

2022 7.2%

1,306 active stores

2021 7.5%

1,356 active stores

2020 8.2%

1,475 active stores

2019 4.5%

820 active stores

2018 4.9%

883 active stores

2017 3.0%

540 active stores

2016 1.8%

332 active stores

2015 1.4%

251 active stores

2014 1.5%

266 active stores

2013 1.9%

351 active stores

2012 1.4%

253 active stores

2011 1.3%

243 active stores

Distribution by Launch Year

Active stores in Ecuador by original launch year (November 2025)
Active stores in Ecuador by launch year
Launch Year Active Stores Percentage
2025 5235 28.94%
2024 2336 12.91%
2023 1438 7.95%
2022 1306 7.22%
2021 1356 7.50%
2020 1475 8.15%
2019 820 4.53%
2018 883 4.88%
2017 540 2.99%
2016 332 1.84%
2015 251 1.39%
2014 266 1.47%
2013 351 1.94%
2012 253 1.40%
2011 243 1.34%
2010 187 1.03%
2009 143 0.79%
2008 130 0.72%
2007 153 0.85%
2006 71 0.39%
2005 49 0.27%
2004 96 0.53%
2003 49 0.27%
2002 29 0.16%
2001 52 0.29%
2000 23 0.13%
1999 16 0.09%
1998 4 0.02%
1997 1 0.01%
1996 2 0.01%

Social Media Usage

Instagram leads with 30.7% among stores with at least one detectable social profile (10,132 stores) , followed by Facebook (28.4%) and TikTok (9.4%) .

Base: 12,214 stores with any detectable social profile (65.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.7%

10,132 stores

Facebook 28.4%

9,364 stores

TikTok 9.4%

3,106 stores

YouTube 8.2%

2,701 stores

WhatsApp 7.7%

2,542 stores

Twitter 5.2%

1,708 stores

X 4.7%

1,558 stores

LinkedIn 4.0%

1,309 stores

Pinterest 1.6%

516 stores

Vimeo 0.1%

34 stores

Visual Distribution

Distribution of social media platforms in Ecuador (November 2025)
Distribution of social media platforms in Ecuador e-commerce stores
Social Platform Store Count Market Share
Instagram 10132 30.73%
Facebook 9364 28.40%
TikTok 3106 9.42%
YouTube 2701 8.19%
WhatsApp 2542 7.71%
Twitter 1708 5.18%
X 1558 4.73%
LinkedIn 1309 3.97%
Pinterest 516 1.57%
Vimeo 34 0.10%

Dataset Coverage

Field Rows count Coverage
Website 18.6k 100.00%
Emails 9.8k 53.01%
Phones 3.3k 17.67%
Ecommerce platform 18.6k 100.00%
Couriers 1.5k 8.21%
Payment Providers 1.8k 9.95%
Categories 12.6k 67.68%
Social Media 12.2k 65.83%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Ecuador E-commerce Database?

Our database covers over 18.6k Ecuador physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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