Ecuador E-commerce Market
Explore 13.1k verified e-commerce stores in the Ecuador. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 24.9k with e-commerce signals. 13.1k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 46.0% of stores with physical delivery (5,818 stores) , followed by Shopify (16.8%) and Custom (11.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,818 stores
2,128 stores
1,426 stores
1,396 stores
695 stores
364 stores
357 stores
351 stores
73 stores
52 stores
Visual Distribution
5,818 stores
2,128 stores
1,426 stores
1,396 stores
695 stores
364 stores
357 stores
351 stores
73 stores
52 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 5818 | 45.96% |
| Shopify | 2128 | 16.81% |
| Custom | 1426 | 11.26% |
| BASE | 1396 | 11.03% |
| Wix eCommerce | 695 | 5.49% |
| Nuvemshop | 364 | 2.88% |
| GoDaddy Online Store | 357 | 2.82% |
| PrestaShop | 351 | 2.77% |
| Squarespace Commerce | 73 | 0.58% |
| VTEX | 52 | 0.41% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 55.3% share of all Ecuador e-commerce stores (13,314) , with Shopify at 9.1% and Custom at 5.9% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
13,314 stores
2,201 stores
1,426 stores
1,576 stores
1,932 stores
368 stores
2,508 stores
378 stores
311 stores
60 stores
Visual Distribution
13,314 stores
2,201 stores
1,426 stores
1,576 stores
1,932 stores
368 stores
2,508 stores
378 stores
311 stores
60 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 13314 | 55.30% |
| Shopify | 2201 | 9.14% |
| Custom | 1426 | 5.92% |
| BASE | 1576 | 6.55% |
| Wix eCommerce | 1932 | 8.03% |
| Nuvemshop | 368 | 1.53% |
| GoDaddy Online Store | 2508 | 10.42% |
| PrestaShop | 378 | 1.57% |
| Squarespace Commerce | 311 | 1.29% |
| VTEX | 60 | 0.25% |
Categories Distribution
Clothing & Accessories stores with 20.5% of all stores (2,210 stores) , followed by Health & Beauty (18.9%) and Electronics & Technology (10.8%) .
Base: 10,774 AI-verified stores with physical delivery and detected product categories (82.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,210 stores
2,038 stores
1,166 stores
1,120 stores
608 stores
488 stores
432 stores
428 stores
422 stores
406 stores
Visual Distribution
2,210 stores
2,038 stores
1,166 stores
1,120 stores
608 stores
488 stores
432 stores
428 stores
422 stores
406 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2210 | 20.51% |
| Health & Beauty | 2038 | 18.92% |
| Electronics & Technology | 1166 | 10.82% |
| Food & Beverages | 1120 | 10.40% |
| Home & Garden | 608 | 5.64% |
| Sporting Goods & Outdoor Gear | 488 | 4.53% |
| Business & Industrial | 432 | 4.01% |
| Arts & Entertainment | 428 | 3.97% |
| Jewelry & Watches | 422 | 3.92% |
| Gifts & Special Occasions | 406 | 3.77% |
Payment Providers Distribution
PayPal stores with 25.4% among AI-verified physical stores (612 stores) , followed by Boleto (14.5%) and American Express (13.2%) .
Base: 1,661 AI-verified physical stores with detectable payment providers (12.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
612 stores
349 stores
319 stores
304 stores
295 stores
142 stores
97 stores
81 stores
60 stores
40 stores
Visual Distribution
612 stores
349 stores
319 stores
304 stores
295 stores
142 stores
97 stores
81 stores
60 stores
40 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 612 | 25.40% |
| Boleto | 349 | 14.49% |
| American Express | 319 | 13.24% |
| MasterCard | 304 | 12.62% |
| Amazon Pay | 295 | 12.25% |
| VISA | 142 | 5.89% |
| Mercado Pago | 97 | 4.03% |
| Stripe Connect | 81 | 3.36% |
| JCB | 60 | 2.49% |
| Hipercard | 40 | 1.66% |
Shipping Carriers Distribution
UPS stores with 31.6% among AI-verified physical stores (340 stores) , followed by Correios (26.3%) and Estes (11.0%) .
Base: 991 AI-verified physical stores with detectable shipping carriers (7.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
340 stores
283 stores
118 stores
97 stores
69 stores
43 stores
26 stores
23 stores
21 stores
18 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 340 | 31.63% |
| Correios | 283 | 26.33% |
| Estes | 118 | 10.98% |
| DHL | 97 | 9.02% |
| Correos | 69 | 6.42% |
| FedEx | 43 | 4.00% |
| Yamato Japan | 26 | 2.42% |
| Hermes | 23 | 2.14% |
| USPS | 21 | 1.95% |
| DPD | 18 | 1.67% |
Store Launch Timeline
Over the past 12 months, 3,844 new stores were launched in Ecuador , with the highest activity in 2026-04 (519 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
519 stores launched
482 stores launched
417 stores launched
385 stores launched
297 stores launched
341 stores launched
313 stores launched
265 stores launched
254 stores launched
216 stores launched
236 stores launched
119 stores launched
Monthly Trend
13.5% of last 12 months
12.5% of last 12 months
10.8% of last 12 months
10.0% of last 12 months
7.7% of last 12 months
8.9% of last 12 months
8.1% of last 12 months
6.9% of last 12 months
6.6% of last 12 months
5.6% of last 12 months
6.1% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 519 | 13.50% |
| 2026-03 | 482 | 12.54% |
| 2026-02 | 417 | 10.85% |
| 2026-01 | 385 | 10.02% |
| 2025-12 | 297 | 7.73% |
| 2025-11 | 341 | 8.87% |
| 2025-10 | 313 | 8.14% |
| 2025-09 | 265 | 6.89% |
| 2025-08 | 254 | 6.61% |
| 2025-07 | 216 | 5.62% |
| 2025-06 | 236 | 6.14% |
| 2025-05 | 119 | 3.10% |
Active Stores by Launch Year
Currently, 12,603 active stores in Ecuador are tracked in our database , with the most stores launched in 2026 (1,873 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,873 active stores
2,760 active stores
1,345 active stores
931 active stores
830 active stores
997 active stores
1,076 active stores
517 active stores
531 active stores
355 active stores
178 active stores
138 active stores
138 active stores
185 active stores
116 active stores
Distribution by Launch Year
14.9% of tracked active stores
21.9% of tracked active stores
10.7% of tracked active stores
7.4% of tracked active stores
6.6% of tracked active stores
7.9% of tracked active stores
8.5% of tracked active stores
4.1% of tracked active stores
4.2% of tracked active stores
2.8% of tracked active stores
1.4% of tracked active stores
1.1% of tracked active stores
1.1% of tracked active stores
1.5% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1873 | 14.86% |
| 2025 | 2760 | 21.90% |
| 2024 | 1345 | 10.67% |
| 2023 | 931 | 7.39% |
| 2022 | 830 | 6.59% |
| 2021 | 997 | 7.91% |
| 2020 | 1076 | 8.54% |
| 2019 | 517 | 4.10% |
| 2018 | 531 | 4.21% |
| 2017 | 355 | 2.82% |
| 2016 | 178 | 1.41% |
| 2015 | 138 | 1.09% |
| 2014 | 138 | 1.09% |
| 2013 | 185 | 1.47% |
| 2012 | 116 | 0.92% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Health & Beauty
Shopify - Health & Beauty
Shopify - Health & Beauty
VTEX - Clothing & Accessories
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 13.1k | 100.00% |
| Emails | 6.0k | 46.06% |
| Phones | 4.3k | 33.00% |
| Ecommerce platform | 13.1k | 100.00% |
| Couriers | 991.0 | 7.58% |
| Payment Providers | 1.7k | 12.71% |
| Categories | 11.1k | 84.95% |
| Social Media | 8.8k | 66.97% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ecuador e-commerce landscape:
Analyze 13.1k verified e-commerce stores in Ecuador - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Ecuador e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Ecuador e-commerce intelligence?
-
We track 13.1k verified Ecuador e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 31.3% among stores with at least one detectable social profile (7,544 stores) , followed by Facebook (28.5%) and TikTok (10.8%) .
Base: 8,754 stores with any detectable social profile (67.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,544 stores
6,873 stores
2,603 stores
1,829 stores
1,660 stores
1,231 stores
1,226 stores
690 stores
433 stores
10 stores
Visual Distribution
7,544 stores
6,873 stores
2,603 stores
1,829 stores
1,660 stores
1,231 stores
1,226 stores
690 stores
433 stores
10 stores