Ecuador E-commerce Market
Explore 12.0k verified e-commerce stores in the Ecuador. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 22.9k with e-commerce signals. 12.0k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 46.3% of stores with physical delivery (5,414 stores) , followed by Shopify (14.3%) and Custom (11.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,414 stores
1,669 stores
1,392 stores
1,385 stores
717 stores
355 stores
331 stores
317 stores
70 stores
44 stores
Visual Distribution
5,414 stores
1,669 stores
1,392 stores
1,385 stores
717 stores
355 stores
331 stores
317 stores
70 stores
44 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 5414 | 46.30% |
| Shopify | 1669 | 14.27% |
| Custom | 1392 | 11.90% |
| BASE | 1385 | 11.84% |
| Wix eCommerce | 717 | 6.13% |
| GoDaddy Online Store | 355 | 3.04% |
| PrestaShop | 331 | 2.83% |
| Nuvemshop | 317 | 2.71% |
| Squarespace Commerce | 70 | 0.60% |
| VTEX | 44 | 0.38% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 55.2% share of all Ecuador e-commerce stores (12,361) , with Shopify at 7.8% and Custom at 6.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
12,361 stores
1,740 stores
1,392 stores
1,562 stores
1,903 stores
2,438 stores
352 stores
321 stores
289 stores
49 stores
Visual Distribution
12,361 stores
1,740 stores
1,392 stores
1,562 stores
1,903 stores
2,438 stores
352 stores
321 stores
289 stores
49 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 12361 | 55.17% |
| Shopify | 1740 | 7.77% |
| Custom | 1392 | 6.21% |
| BASE | 1562 | 6.97% |
| Wix eCommerce | 1903 | 8.49% |
| GoDaddy Online Store | 2438 | 10.88% |
| PrestaShop | 352 | 1.57% |
| Nuvemshop | 321 | 1.43% |
| Squarespace Commerce | 289 | 1.29% |
| VTEX | 49 | 0.22% |
Categories Distribution
Clothing & Accessories stores with 20.5% of all stores (2,043 stores) , followed by Health & Beauty (18.6%) and Electronics & Technology (10.6%) .
Base: 9,969 AI-verified stores with physical delivery and detected product categories (83.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,043 stores
1,853 stores
1,058 stores
1,053 stores
562 stores
461 stores
410 stores
388 stores
383 stores
383 stores
Visual Distribution
2,043 stores
1,853 stores
1,058 stores
1,053 stores
562 stores
461 stores
410 stores
388 stores
383 stores
383 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2043 | 20.49% |
| Health & Beauty | 1853 | 18.59% |
| Electronics & Technology | 1058 | 10.61% |
| Food & Beverages | 1053 | 10.56% |
| Home & Garden | 562 | 5.64% |
| Sporting Goods & Outdoor Gear | 461 | 4.62% |
| Business & Industrial | 410 | 4.11% |
| Jewelry & Watches | 388 | 3.89% |
| Gifts & Special Occasions | 383 | 3.84% |
| Arts & Entertainment | 383 | 3.84% |
Payment Providers Distribution
PayPal stores with 24.5% among AI-verified physical stores (587 stores) , followed by Boleto (13.8%) and American Express (12.8%) .
Base: 1,574 AI-verified physical stores with detectable payment providers (13.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
587 stores
332 stores
307 stores
289 stores
281 stores
169 stores
86 stores
82 stores
74 stores
49 stores
Visual Distribution
587 stores
332 stores
307 stores
289 stores
281 stores
169 stores
86 stores
82 stores
74 stores
49 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 587 | 24.47% |
| Boleto | 332 | 13.84% |
| American Express | 307 | 12.80% |
| Amazon Pay | 289 | 12.05% |
| MasterCard | 281 | 11.71% |
| VISA | 169 | 7.04% |
| JCB | 86 | 3.58% |
| Mercado Pago | 82 | 3.42% |
| Stripe Connect | 74 | 3.08% |
| Apple Pay | 49 | 2.04% |
Shipping Carriers Distribution
UPS stores with 31.4% among AI-verified physical stores (322 stores) , followed by Correios (28.0%) and Estes (9.8%) .
Base: 938 AI-verified physical stores with detectable shipping carriers (7.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
322 stores
288 stores
101 stores
96 stores
65 stores
40 stores
26 stores
22 stores
19 stores
13 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 322 | 31.35% |
| Correios | 288 | 28.04% |
| Estes | 101 | 9.83% |
| DHL | 96 | 9.35% |
| Correos | 65 | 6.33% |
| FedEx | 40 | 3.89% |
| Yamato Japan | 26 | 2.53% |
| Hermes | 22 | 2.14% |
| USPS | 19 | 1.85% |
| DPD | 13 | 1.27% |
Store Launch Timeline
Over the past 12 months, 3,407 new stores were launched in Ecuador , with the highest activity in 2026-05 (576 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
576 stores launched
418 stores launched
389 stores launched
278 stores launched
276 stores launched
234 stores launched
285 stores launched
263 stores launched
221 stores launched
195 stores launched
183 stores launched
89 stores launched
Monthly Trend
16.9% of last 12 months
12.3% of last 12 months
11.4% of last 12 months
8.2% of last 12 months
8.1% of last 12 months
6.9% of last 12 months
8.4% of last 12 months
7.7% of last 12 months
6.5% of last 12 months
5.7% of last 12 months
5.4% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 576 | 16.91% |
| 2026-04 | 418 | 12.27% |
| 2026-03 | 389 | 11.42% |
| 2026-02 | 278 | 8.16% |
| 2026-01 | 276 | 8.10% |
| 2025-12 | 234 | 6.87% |
| 2025-11 | 285 | 8.37% |
| 2025-10 | 263 | 7.72% |
| 2025-09 | 221 | 6.49% |
| 2025-08 | 195 | 5.72% |
| 2025-07 | 183 | 5.37% |
| 2025-06 | 89 | 2.61% |
Active Stores by Launch Year
Currently, 11,557 active stores in Ecuador are tracked in our database , with the most stores launched in 2026 (1,970 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,970 active stores
2,184 active stores
1,208 active stores
835 active stores
779 active stores
940 active stores
1,022 active stores
480 active stores
504 active stores
339 active stores
167 active stores
125 active stores
127 active stores
180 active stores
103 active stores
Distribution by Launch Year
17.0% of tracked active stores
18.9% of tracked active stores
10.5% of tracked active stores
7.2% of tracked active stores
6.7% of tracked active stores
8.1% of tracked active stores
8.8% of tracked active stores
4.2% of tracked active stores
4.4% of tracked active stores
2.9% of tracked active stores
1.4% of tracked active stores
1.1% of tracked active stores
1.1% of tracked active stores
1.6% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1970 | 17.05% |
| 2025 | 2184 | 18.90% |
| 2024 | 1208 | 10.45% |
| 2023 | 835 | 7.23% |
| 2022 | 779 | 6.74% |
| 2021 | 940 | 8.13% |
| 2020 | 1022 | 8.84% |
| 2019 | 480 | 4.15% |
| 2018 | 504 | 4.36% |
| 2017 | 339 | 2.93% |
| 2016 | 167 | 1.45% |
| 2015 | 125 | 1.08% |
| 2014 | 127 | 1.10% |
| 2013 | 180 | 1.56% |
| 2012 | 103 | 0.89% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Wix eCommerce - Health & Beauty
Shopify - Health & Beauty
Wix eCommerce - Clothing & Accessories
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.0k | 100.00% |
| Emails | 5.4k | 45.01% |
| Phones | 4.0k | 33.18% |
| Ecommerce platform | 12.0k | 100.00% |
| Couriers | 938.0 | 7.81% |
| Payment Providers | 1.6k | 13.10% |
| Categories | 10.3k | 85.48% |
| Social Media | 8.2k | 68.33% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ecuador e-commerce landscape:
Analyze 12.0k verified e-commerce stores in Ecuador - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Ecuador e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Ecuador e-commerce intelligence?
-
We track 12.0k verified Ecuador e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 31.2% among stores with at least one detectable social profile (7,112 stores) , followed by Facebook (28.4%) and TikTok (10.8%) .
Base: 8,211 stores with any detectable social profile (68.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,112 stores
6,479 stores
2,467 stores
1,758 stores
1,539 stores
1,191 stores
1,189 stores
654 stores
388 stores
11 stores
Visual Distribution
7,112 stores
6,479 stores
2,467 stores
1,758 stores
1,539 stores
1,191 stores
1,189 stores
654 stores
388 stores
11 stores