Ecuador E-commerce Database

Explore 17.7k e-commerce stores in the Ecuador. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 51.4% of stores with physical delivery (7,029 stores) , followed by Shopify (26.1%) and BASE (8.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

7,029 stores

Shopify 26.1%

3,571 stores

BASE 8.5%

1,161 stores

763 stores

501 stores

328 stores

152 stores

84 stores

45 stores

36 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Ecuador
Platform Stores with Physical Delivery Percentage
WooCommerce 7029 51.42%
Shopify 3571 26.12%
BASE 1161 8.49%
Wix eCommerce 763 5.58%
Nuvemshop 501 3.66%
PrestaShop 328 2.40%
GoDaddy Online Store 152 1.11%
Squarespace Commerce 84 0.61%
Magento 45 0.33%
Yampi Virtual store 36 0.26%

All Stores Distribution

WooCommerce holds 59.4% share of all Ecuador e-commerce stores (12,305) , with Shopify at 18.2% and BASE at 6.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

12,305 stores

Shopify 18.2%

3,773 stores

BASE 6.2%

1,278 stores

1,997 stores

513 stores

347 stores

185 stores

202 stores

53 stores

57 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Ecuador
Platform Total Stores Percentage
WooCommerce 12305 59.42%
Shopify 3773 18.22%
BASE 1278 6.17%
Wix eCommerce 1997 9.64%
Nuvemshop 513 2.48%
PrestaShop 347 1.68%
GoDaddy Online Store 185 0.89%
Squarespace Commerce 202 0.98%
Magento 53 0.26%
Yampi Virtual store 57 0.28%

Categories Distribution

Health & Beauty leads with 22.5% of all stores (2,462 stores) , followed by Clothing & Accessories (18.5%) and Electronics & Technology (14.1%) .

Top 10 Categories

Health & Beauty 22.5%

2,462 stores

Clothing & Accessories 18.5%

2,029 stores

Electronics & Technology 14.1%

1,546 stores

Food & Beverages 9.9%

1,087 stores

Home & Garden 4.9%

537 stores

Jewelry & Watches 4.5%

496 stores

Business & Industrial 4.4%

483 stores

Vehicles & Parts 3.9%

427 stores

Gifts & Special Occasions 3.0%

329 stores

Tools & Hardware 2.8%

312 stores

Visual Distribution

Distribution of top 10 Ecuador store categories (November 2025)
Distribution of categories in Ecuador e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2462 22.46%
Clothing & Accessories 2029 18.51%
Electronics & Technology 1546 14.10%
Food & Beverages 1087 9.92%
Home & Garden 537 4.90%
Jewelry & Watches 496 4.52%
Business & Industrial 483 4.41%
Vehicles & Parts 427 3.90%
Gifts & Special Occasions 329 3.00%
Tools & Hardware 312 2.85%
Furniture & Home Decor 312 2.85%
Arts & Entertainment 281 2.56%
Pets & Pet Supplies 272 2.48%
Sporting Goods & Outdoor Gear 224 2.04%
Toys & Games 165 1.51%

Payment Providers Distribution

PayPal leads with 24.4% among AI-verified physical stores (617 stores) , followed by American Express (17.0%) and MasterCard (15.2%) .

Base: 1,765 AI-verified physical stores with detectable payment providers (10.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.4%

617 stores

430 stores

384 stores

Boleto 13.6%

344 stores

213 stores

125 stores

VISA 4.3%

108 stores

98 stores

41 stores

JCB 1.6%

41 stores

Visual Distribution

Distribution of top 10 Ecuador payment providers (November 2025)
Distribution of payment providers in Ecuador e-commerce stores
Payment Provider Store Count Market Share
PayPal 617 24.39%
American Express 430 17.00%
MasterCard 384 15.18%
Boleto 344 13.60%
Amazon Pay 213 8.42%
Mercado Pago 125 4.94%
VISA 108 4.27%
Stripe Connect 98 3.87%
Hipercard 41 1.62%
JCB 41 1.62%
BitCoin 40 1.58%
PagSeguro 28 1.11%
Apple Pay 23 0.91%
Google Pay 19 0.75%
Bolt 19 0.75%

Shipping Carriers Distribution

Correios leads with 35.4% among AI-verified physical stores (561 stores) , followed by UPS (20.4%) and Estes (18.7%) .

Base: 1,472 AI-verified physical stores with detectable shipping carriers (8.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

561 stores

UPS 20.4%

324 stores

Estes 18.7%

296 stores

117 stores

DHL 5.9%

93 stores

FedEx 2.5%

39 stores

USPS 2.1%

33 stores

32 stores

18 stores

GLS 1.0%

16 stores

Visual Distribution

Distribution of top 10 Ecuador shipping carriers (November 2025)
Distribution of shipping carriers in Ecuador e-commerce stores
Shipping Carrier Store Count Market Share
Correios 561 35.37%
UPS 324 20.43%
Estes 296 18.66%
Correos 117 7.38%
DHL 93 5.86%
FedEx 39 2.46%
USPS 33 2.08%
Yamato Japan 32 2.02%
Hermes 18 1.13%
GLS 16 1.01%
TNT 16 1.01%
CTT 15 0.95%
DPD 14 0.88%
TCS 6 0.38%
BRT 6 0.38%

Store Launch Timeline

Over the past 12 months, 6,405 new stores were launched in Ecuador , with the highest activity in 2025-10 (845 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 13.2%

845 stores launched

2025-09 10.1%

647 stores launched

2025-08 10.1%

646 stores launched

2025-07 9.1%

580 stores launched

2025-06 8.6%

552 stores launched

2025-05 9.6%

617 stores launched

2025-04 8.7%

560 stores launched

2025-03 8.0%

515 stores launched

2025-02 7.2%

458 stores launched

2025-01 6.6%

420 stores launched

2024-12 4.6%

297 stores launched

2024-11 4.2%

268 stores launched

Monthly Trend

Monthly store launches in Ecuador (November 2025)
Monthly store launches in Ecuador over the past 12 months
Month Stores Launched Percentage
2025-10 845 13.19%
2025-09 647 10.10%
2025-08 646 10.09%
2025-07 580 9.06%
2025-06 552 8.62%
2025-05 617 9.63%
2025-04 560 8.74%
2025-03 515 8.04%
2025-02 458 7.15%
2025-01 420 6.56%
2024-12 297 4.64%
2024-11 268 4.18%

Active Stores by Launch Year

Currently, 17,417 active stores in Ecuador are tracked in our database , with the most stores launched in 2025 (5,869 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 33.7%

5,869 active stores

2024 13.5%

2,350 active stores

2023 7.7%

1,340 active stores

2022 6.9%

1,198 active stores

2021 7.3%

1,277 active stores

2020 7.8%

1,357 active stores

2019 4.0%

691 active stores

2018 4.0%

698 active stores

2017 2.4%

423 active stores

2016 1.5%

266 active stores

2015 1.2%

217 active stores

2014 1.2%

214 active stores

2013 1.7%

295 active stores

2012 1.1%

197 active stores

2011 1.2%

207 active stores

Distribution by Launch Year

Active stores in Ecuador by original launch year (November 2025)
Active stores in Ecuador by launch year
Launch Year Active Stores Percentage
2025 5869 33.70%
2024 2350 13.49%
2023 1340 7.69%
2022 1198 6.88%
2021 1277 7.33%
2020 1357 7.79%
2019 691 3.97%
2018 698 4.01%
2017 423 2.43%
2016 266 1.53%
2015 217 1.25%
2014 214 1.23%
2013 295 1.69%
2012 197 1.13%
2011 207 1.19%
2010 152 0.87%
2009 128 0.73%
2008 107 0.61%
2007 123 0.71%
2006 54 0.31%
2005 41 0.24%
2004 88 0.51%
2003 34 0.20%
2002 22 0.13%
2001 36 0.21%
2000 15 0.09%
1999 14 0.08%
1998 2 0.01%
1996 2 0.01%

Social Media Usage

Instagram leads with 31.6% among stores with at least one detectable social profile (9,012 stores) , followed by Facebook (28.4%) and TikTok (9.8%) .

Base: 10,717 stores with any detectable social profile (60.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.6%

9,012 stores

Facebook 28.4%

8,085 stores

TikTok 9.8%

2,786 stores

YouTube 7.8%

2,219 stores

WhatsApp 7.7%

2,194 stores

Twitter 4.8%

1,381 stores

X 4.8%

1,376 stores

LinkedIn 3.3%

940 stores

Pinterest 1.6%

466 stores

Vimeo 0.1%

25 stores

Visual Distribution

Distribution of social media platforms in Ecuador (November 2025)
Distribution of social media platforms in Ecuador e-commerce stores
Social Platform Store Count Market Share
Instagram 9012 31.64%
Facebook 8085 28.38%
TikTok 2786 9.78%
YouTube 2219 7.79%
WhatsApp 2194 7.70%
Twitter 1381 4.85%
X 1376 4.83%
LinkedIn 940 3.30%
Pinterest 466 1.64%
Vimeo 25 0.09%

Dataset Coverage

Field Rows count Coverage
Website 17.7k 100.00%
Emails 8.5k 47.71%
Phones 2.7k 15.18%
Ecommerce platform 13.8k 77.98%
Couriers 1.5k 8.30%
Payment Providers 1.8k 9.95%
Categories 11.5k 64.56%
Social Media 10.7k 60.42%

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Data Format & Delivery

Available Formats

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Use Cases

  • Lead Generation
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Frequently Asked Questions

What data is included in the Ecuador E-commerce Database?

Our database covers over 17.7k Ecuador physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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