Ecuador E-commerce Database

Explore 15.0k e-commerce stores in the Ecuador. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 44.5% of stores with physical delivery (6,592 stores) , followed by Shopify (27.0%) and BASE (10.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

6,592 stores

Shopify 27.0%

4,006 stores

BASE 10.1%

1,497 stores

786 stores

740 stores

566 stores

363 stores

157 stores

67 stores

50 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Ecuador
Platform Stores with Physical Delivery Percentage
WooCommerce 6592 44.47%
Shopify 4006 27.02%
BASE 1497 10.10%
Wix eCommerce 786 5.30%
Custom 740 4.99%
Nuvemshop 566 3.82%
PrestaShop 363 2.45%
GoDaddy Online Store 157 1.06%
Squarespace Commerce 67 0.45%
Magento 50 0.34%

All Stores Distribution

WooCommerce holds 56.4% share of all Ecuador e-commerce stores (13,374) , with Shopify at 17.3% and BASE at 6.8% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

13,374 stores

Shopify 17.3%

4,099 stores

BASE 6.8%

1,615 stores

1,989 stores

740 stores

568 stores

388 stores

663 stores

211 stores

58 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Ecuador
Platform Total Stores Percentage
WooCommerce 13374 56.42%
Shopify 4099 17.29%
BASE 1615 6.81%
Wix eCommerce 1989 8.39%
Custom 740 3.12%
Nuvemshop 568 2.40%
PrestaShop 388 1.64%
GoDaddy Online Store 663 2.80%
Squarespace Commerce 211 0.89%
Magento 58 0.24%

Categories Distribution

Health & Beauty leads with 23.5% of all stores (2,349 stores) , followed by Clothing & Accessories (20.7%) and Electronics & Technology (14.4%) .

Top 10 Categories

Health & Beauty 23.5%

2,349 stores

Clothing & Accessories 20.7%

2,067 stores

Electronics & Technology 14.4%

1,435 stores

Food & Beverages 9.2%

918 stores

Home & Garden 5.2%

516 stores

Jewelry & Watches 5.2%

515 stores

Vehicles & Parts 3.1%

306 stores

Gifts & Special Occasions 2.9%

287 stores

Furniture & Home Decor 2.6%

264 stores

Tools & Hardware 2.6%

256 stores

Visual Distribution

Distribution of top 10 Ecuador store categories (January 2026)
Distribution of categories in Ecuador e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2349 23.51%
Clothing & Accessories 2067 20.69%
Electronics & Technology 1435 14.36%
Food & Beverages 918 9.19%
Home & Garden 516 5.16%
Jewelry & Watches 515 5.15%
Vehicles & Parts 306 3.06%
Gifts & Special Occasions 287 2.87%
Furniture & Home Decor 264 2.64%
Tools & Hardware 256 2.56%
Pets & Pet Supplies 255 2.55%
Arts & Entertainment 253 2.53%
Business & Industrial 238 2.38%
Sporting Goods & Outdoor Gear 181 1.81%
Toys & Games 152 1.52%

Payment Providers Distribution

PayPal leads with 23.0% among AI-verified physical stores (632 stores) , followed by Boleto (15.9%) and American Express (15.7%) .

Base: 1,879 AI-verified physical stores with detectable payment providers (12.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.0%

632 stores

Boleto 15.9%

436 stores

432 stores

357 stores

314 stores

159 stores

VISA 4.2%

114 stores

97 stores

45 stores

JCB 1.4%

39 stores

Visual Distribution

Distribution of top 10 Ecuador payment providers (January 2026)
Distribution of payment providers in Ecuador e-commerce stores
Payment Provider Store Count Market Share
PayPal 632 23.03%
Boleto 436 15.89%
American Express 432 15.74%
MasterCard 357 13.01%
Amazon Pay 314 11.44%
Mercado Pago 159 5.79%
VISA 114 4.15%
Stripe Connect 97 3.53%
Hipercard 45 1.64%
JCB 39 1.42%
PagSeguro 30 1.09%
BitCoin 30 1.09%
Apple Pay 22 0.80%
Google Pay 19 0.69%
Bolt 18 0.66%

Shipping Carriers Distribution

Correios leads with 37.6% among AI-verified physical stores (611 stores) , followed by UPS (19.1%) and Estes (18.7%) .

Base: 1,484 AI-verified physical stores with detectable shipping carriers (9.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

611 stores

UPS 19.1%

310 stores

Estes 18.7%

304 stores

DHL 6.4%

104 stores

90 stores

50 stores

FedEx 2.7%

44 stores

USPS 1.9%

31 stores

CTT 1.0%

17 stores

16 stores

Visual Distribution

Distribution of top 10 Ecuador shipping carriers (January 2026)
Distribution of shipping carriers in Ecuador e-commerce stores
Shipping Carrier Store Count Market Share
Correios 611 37.62%
UPS 310 19.09%
Estes 304 18.72%
DHL 104 6.40%
Correos 90 5.54%
Yamato Japan 50 3.08%
FedEx 44 2.71%
USPS 31 1.91%
CTT 17 1.05%
Hermes 16 0.99%
TNT 14 0.86%
GLS 13 0.80%
DPD 10 0.62%
MRW 5 0.31%
CBL 5 0.31%

Store Launch Timeline

Over the past 12 months, 5,374 new stores were launched in Ecuador , with the highest activity in 2025-12 (489 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 9.1%

489 stores launched

2025-11 10.1%

544 stores launched

2025-10 10.2%

546 stores launched

2025-09 9.1%

488 stores launched

2025-08 9.7%

522 stores launched

2025-07 9.5%

509 stores launched

2025-06 8.5%

455 stores launched

2025-05 9.0%

484 stores launched

2025-04 8.3%

445 stores launched

2025-03 7.6%

410 stores launched

2025-02 6.7%

361 stores launched

2025-01 2.3%

121 stores launched

Monthly Trend

Monthly store launches in Ecuador (January 2026)
Monthly store launches in Ecuador over the past 12 months
Month Stores Launched Percentage
2025-12 489 9.10%
2025-11 544 10.12%
2025-10 546 10.16%
2025-09 488 9.08%
2025-08 522 9.71%
2025-07 509 9.47%
2025-06 455 8.47%
2025-05 484 9.01%
2025-04 445 8.28%
2025-03 410 7.63%
2025-02 361 6.72%
2025-01 121 2.25%

Active Stores by Launch Year

Currently, 14,505 active stores in Ecuador are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

3 active stores

2025 38.2%

5,534 active stores

2024 11.3%

1,633 active stores

2023 7.3%

1,053 active stores

2022 6.6%

960 active stores

2021 7.5%

1,091 active stores

2020 8.0%

1,163 active stores

2019 4.0%

573 active stores

2018 4.0%

587 active stores

2017 2.5%

363 active stores

2016 1.3%

191 active stores

2015 1.0%

144 active stores

2014 1.1%

155 active stores

2013 1.4%

209 active stores

2012 1.0%

141 active stores

Distribution by Launch Year

Active stores in Ecuador by original launch year (January 2026)
Active stores in Ecuador by launch year
Launch Year Active Stores Percentage
2026 3 0.02%
2025 5534 38.15%
2024 1633 11.26%
2023 1053 7.26%
2022 960 6.62%
2021 1091 7.52%
2020 1163 8.02%
2019 573 3.95%
2018 587 4.05%
2017 363 2.50%
2016 191 1.32%
2015 144 0.99%
2014 155 1.07%
2013 209 1.44%
2012 141 0.97%
2011 126 0.87%
2010 99 0.68%
2009 84 0.58%
2008 78 0.54%
2007 102 0.70%
2006 39 0.27%
2005 32 0.22%
2004 58 0.40%
2003 22 0.15%
2002 17 0.12%
2001 25 0.17%
2000 10 0.07%
1999 7 0.05%
1998 4 0.03%
1997 1 0.01%
1996 1 0.01%

Social Media Usage

Instagram leads with 32.1% among stores with at least one detectable social profile (8,072 stores) , followed by Facebook (28.4%) and TikTok (10.3%) .

Base: 9,431 stores with any detectable social profile (62.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.1%

8,072 stores

Facebook 28.4%

7,137 stores

TikTok 10.3%

2,598 stores

YouTube 7.5%

1,878 stores

WhatsApp 7.3%

1,830 stores

X 5.0%

1,246 stores

Twitter 4.7%

1,172 stores

LinkedIn 2.7%

670 stores

Pinterest 2.0%

498 stores

Vimeo 0.1%

18 stores

Visual Distribution

Distribution of social media platforms in Ecuador (January 2026)
Distribution of social media platforms in Ecuador e-commerce stores
Social Platform Store Count Market Share
Instagram 8072 32.14%
Facebook 7137 28.41%
TikTok 2598 10.34%
YouTube 1878 7.48%
WhatsApp 1830 7.29%
X 1246 4.96%
Twitter 1172 4.67%
LinkedIn 670 2.67%
Pinterest 498 1.98%
Vimeo 18 0.07%

Dataset Coverage

Field Rows count Coverage
Website 15.0k 100.00%
Emails 6.9k 45.84%
Phones 2.2k 14.51%
Ecommerce platform 15.0k 100.00%
Couriers 1.5k 9.87%
Payment Providers 1.9k 12.50%
Categories 10.3k 68.81%
Social Media 9.4k 62.74%

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Data Format & Delivery

Available Formats

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Use Cases

  • Lead Generation
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Frequently Asked Questions

What data is included in the Ecuador E-commerce Database?

Our database covers over 15.0k Ecuador physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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