Ecuador E-commerce Market
Explore 12.2k verified e-commerce stores in the Ecuador. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 24.7k with e-commerce signals. 12.2k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 45.6% of stores with physical delivery (5,579 stores) , followed by Shopify (16.4%) and Custom (11.9%) .
Base: 12,233 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,579 stores
2,011 stores
1,460 stores
1,361 stores
447 stores
401 stores
365 stores
175 stores
72 stores
47 stores
Visual Distribution
5,579 stores
2,011 stores
1,460 stores
1,361 stores
447 stores
401 stores
365 stores
175 stores
72 stores
47 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 5579 | 45.61% |
| Shopify | 2011 | 16.44% |
| Custom | 1460 | 11.93% |
| BASE | 1361 | 11.13% |
| GoDaddy Online Store | 447 | 3.65% |
| Wix eCommerce | 401 | 3.28% |
| PrestaShop | 365 | 2.98% |
| Odoo | 175 | 1.43% |
| Squarespace Commerce | 72 | 0.59% |
| VTEX | 47 | 0.38% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 51.9% share of detected Ecuador e-commerce signals (12,851) , with Shopify at 9.4% and Custom at 6.2% (October 2026) .
Base: 24,747 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
12,851 websites
2,335 websites
1,545 websites
1,551 websites
2,712 websites
1,921 websites
429 websites
206 websites
327 websites
70 websites
Visual Distribution
12,851 websites
2,335 websites
1,545 websites
1,551 websites
2,712 websites
1,921 websites
429 websites
206 websites
327 websites
70 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 12851 | 51.93% |
| Shopify | 2335 | 9.44% |
| Custom | 1545 | 6.24% |
| BASE | 1551 | 6.27% |
| GoDaddy Online Store | 2712 | 10.96% |
| Wix eCommerce | 1921 | 7.76% |
| PrestaShop | 429 | 1.73% |
| Odoo | 206 | 0.83% |
| Squarespace Commerce | 327 | 1.32% |
| VTEX | 70 | 0.28% |
Categories Distribution
Health & Beauty stores with 16.3% of all stores (2,000 stores) , followed by Clothing & Accessories (14.9%) and Electronics & Technology (9.7%) .
Base: 12,233 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,000 stores
1,817 stores
1,181 stores
1,032 stores
642 stores
494 stores
468 stores
467 stores
413 stores
393 stores
Visual Distribution
2,000 stores
1,817 stores
1,181 stores
1,032 stores
642 stores
494 stores
468 stores
467 stores
413 stores
393 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2000 | 16.35% |
| Clothing & Accessories | 1817 | 14.85% |
| Electronics & Technology | 1181 | 9.65% |
| Food & Beverages | 1032 | 8.44% |
| Home & Garden | 642 | 5.25% |
| Sporting Goods & Outdoor Gear | 494 | 4.04% |
| Business & Industrial | 468 | 3.83% |
| Gifts & Special Occasions | 467 | 3.82% |
| Arts & Entertainment | 413 | 3.38% |
| Vehicles & Parts | 393 | 3.21% |
Payment Providers Distribution
PayPal accounts for 29.2% of displayed detection occurrences (2,715 occurrences) , followed by VISA (12.8%) and MasterCard (12.0%) .
Base: 9,299 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
2,715 occurrences
1,188 occurrences
1,119 occurrences
981 occurrences
802 occurrences
675 occurrences
553 occurrences
508 occurrences
394 occurrences
364 occurrences
Visual Distribution
2,715 occurrences
1,188 occurrences
1,119 occurrences
981 occurrences
802 occurrences
675 occurrences
553 occurrences
508 occurrences
394 occurrences
364 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2715 | 29.20% |
| VISA | 1188 | 12.78% |
| MasterCard | 1119 | 12.03% |
| Payphone | 981 | 10.55% |
| PayPay | 802 | 8.62% |
| American Express | 675 | 7.26% |
| DinersClub | 553 | 5.95% |
| Discover | 508 | 5.46% |
| Konbini | 394 | 4.24% |
| Paymentez | 364 | 3.91% |
Shipping Carriers Distribution
Servientrega accounts for 48.2% of displayed detection occurrences (1,466 occurrences) , followed by Yamato Japan (11.8%) and Japan Post (10.1%) .
Base: 3,043 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
1,466 occurrences
360 occurrences
307 occurrences
222 occurrences
183 occurrences
145 occurrences
128 occurrences
112 occurrences
69 occurrences
51 occurrences
Visual Distribution
1,466 occurrences
360 occurrences
307 occurrences
222 occurrences
183 occurrences
145 occurrences
128 occurrences
112 occurrences
69 occurrences
51 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Servientrega | 1466 | 48.18% |
| Yamato Japan | 360 | 11.83% |
| Japan Post | 307 | 10.09% |
| Laarcourier | 222 | 7.30% |
| Tramaco | 183 | 6.01% |
| DHL | 145 | 4.77% |
| UPS | 128 | 4.21% |
| Sagawa | 112 | 3.68% |
| FedEx | 69 | 2.27% |
| Correos | 51 | 1.68% |
Store Launch Timeline
Over the past 12 months, 3,125 new stores were launched in Ecuador , with the highest activity in 2026-09 (389 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
389 stores launched
416 stores launched
389 stores launched
322 stores launched
289 stores launched
233 stores launched
228 stores launched
209 stores launched
212 stores launched
175 stores launched
206 stores launched
57 stores launched
Monthly Trend
12.4% of last 12 months
13.3% of last 12 months
12.4% of last 12 months
10.3% of last 12 months
9.2% of last 12 months
7.5% of last 12 months
7.3% of last 12 months
6.7% of last 12 months
6.8% of last 12 months
5.6% of last 12 months
6.6% of last 12 months
1.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 389 | 12.45% |
| 2026-08 | 416 | 13.31% |
| 2026-07 | 389 | 12.45% |
| 2026-06 | 322 | 10.30% |
| 2026-05 | 289 | 9.25% |
| 2026-04 | 233 | 7.46% |
| 2026-03 | 228 | 7.30% |
| 2026-02 | 209 | 6.69% |
| 2026-01 | 212 | 6.78% |
| 2025-12 | 175 | 5.60% |
| 2025-11 | 206 | 6.59% |
| 2025-10 | 57 | 1.82% |
Active Stores by Launch Year
Currently, 11,776 active stores in Ecuador are tracked in our database , with the most stores launched in 2026 (2,826 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,826 active stores
1,503 active stores
1,053 active stores
825 active stores
773 active stores
917 active stores
1,060 active stores
525 active stores
539 active stores
358 active stores
180 active stores
127 active stores
129 active stores
165 active stores
125 active stores
Distribution by Launch Year
24.0% of tracked active stores
12.8% of tracked active stores
8.9% of tracked active stores
7.0% of tracked active stores
6.6% of tracked active stores
7.8% of tracked active stores
9.0% of tracked active stores
4.5% of tracked active stores
4.6% of tracked active stores
3.0% of tracked active stores
1.5% of tracked active stores
1.1% of tracked active stores
1.1% of tracked active stores
1.4% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2826 | 24.00% |
| 2025 | 1503 | 12.76% |
| 2024 | 1053 | 8.94% |
| 2023 | 825 | 7.01% |
| 2022 | 773 | 6.56% |
| 2021 | 917 | 7.79% |
| 2020 | 1060 | 9.00% |
| 2019 | 525 | 4.46% |
| 2018 | 539 | 4.58% |
| 2017 | 358 | 3.04% |
| 2016 | 180 | 1.53% |
| 2015 | 127 | 1.08% |
| 2014 | 129 | 1.10% |
| 2013 | 165 | 1.40% |
| 2012 | 125 | 1.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Custom - Food & Beverages
Shopify - Electronics & Technology
Shopify - Clothing & Accessories
Custom - Health & Beauty
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.2k | 100.00% |
| Emails | 8.4k | 68.30% |
| Phones | 5k | 40.68% |
| Ecommerce platform | 12.2k | 100.00% |
| Couriers | 2.5k | 20.12% |
| Payment Providers | 5.3k | 43.51% |
| Categories | 10.6k | 86.57% |
| Social Media | 8.3k | 67.69% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ecuador e-commerce landscape:
Analyze 12.2k verified e-commerce stores in Ecuador - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Ecuador e-commerce intelligence?
-
We track 12.2k verified Ecuador e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.8% of displayed detection occurrences (7,163 occurrences) , followed by Facebook (28.8%) and TikTok (12.4%) .
Base: 23,264 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,163 occurrences
6,695 occurrences
2,880 occurrences
1,666 occurrences
1,615 occurrences
1,175 occurrences
989 occurrences
701 occurrences
366 occurrences
14 occurrences
Visual Distribution
7,163 occurrences
6,695 occurrences
2,880 occurrences
1,666 occurrences
1,615 occurrences
1,175 occurrences
989 occurrences
701 occurrences
366 occurrences
14 occurrences