Hipercard Payment Provider Usage Database

Explore 5.8k e-commerce stores accepting Hipercard. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Tray leads with 24.7% of stores with physical delivery (1,392 stores) , followed by Custom (22.4%) and WooCommerce (17.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Tray 24.7%

1,392 stores

Custom 22.4%

1,262 stores

999 stores

517 stores

505 stores

355 stores

186 stores

108 stores

VTEX 1.9%

105 stores

Dooca 1.6%

88 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Hipercard
Platform Stores with Physical Delivery Percentage
Tray 1392 24.71%
Custom 1262 22.40%
WooCommerce 999 17.73%
Shopify 517 9.18%
Nuvemshop 505 8.96%
Magento 355 6.30%
Wix eCommerce 186 3.30%
Loja Integrada 108 1.92%
VTEX 105 1.86%
Dooca 88 1.56%
Vnda 46 0.82%
Wake 20 0.35%
OpenCart 19 0.34%
PrestaShop 16 0.28%
Wake Commerce, Wake 16 0.28%

All Stores Distribution

Tray holds 23.7% share of all Hipercard e-commerce stores (1,392) , with Custom at 21.5% and WooCommerce at 19.9% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Tray 23.7%

1,392 stores

Custom 21.5%

1,262 stores

1,167 stores

522 stores

510 stores

362 stores

243 stores

108 stores

VTEX 1.8%

105 stores

Dooca 1.5%

89 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Hipercard
Platform Total Stores Percentage
Tray 1392 23.68%
Custom 1262 21.47%
WooCommerce 1167 19.85%
Shopify 522 8.88%
Nuvemshop 510 8.67%
Magento 362 6.16%
Wix eCommerce 243 4.13%
Loja Integrada 108 1.84%
VTEX 105 1.79%
Dooca 89 1.51%
Vnda 46 0.78%
Wake 21 0.36%
OpenCart 20 0.34%
PrestaShop 16 0.27%
Wake Commerce, Wake 16 0.27%

Categories Distribution

Clothing & Accessories leads with 26.7% of all stores (1,322 stores) , followed by Health & Beauty (24.8%) and Food & Beverages (8.4%) .

Top 10 Categories

Clothing & Accessories 26.7%

1,322 stores

Health & Beauty 24.8%

1,229 stores

Food & Beverages 8.4%

414 stores

Jewelry & Watches 7.4%

366 stores

Electronics & Technology 5.7%

284 stores

Home & Garden 5.7%

281 stores

Tools & Hardware 4.1%

201 stores

Vehicles & Parts 3.9%

194 stores

Furniture & Home Decor 3.9%

191 stores

Pets & Pet Supplies 2.1%

104 stores

Visual Distribution

Distribution of top 10 Hipercard store categories (January 2026)
Distribution of categories in Hipercard e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1322 26.71%
Health & Beauty 1229 24.83%
Food & Beverages 414 8.36%
Jewelry & Watches 366 7.39%
Electronics & Technology 284 5.74%
Home & Garden 281 5.68%
Tools & Hardware 201 4.06%
Vehicles & Parts 194 3.92%
Furniture & Home Decor 191 3.86%
Pets & Pet Supplies 104 2.10%
Sporting Goods & Outdoor Gear 98 1.98%
Gifts & Special Occasions 67 1.35%
Toys & Games 67 1.35%
Business & Industrial 66 1.33%
Office Supplies 66 1.33%

Shipping Carriers Distribution

Correios leads with 72.0% among AI-verified physical stores (4,386 stores) , followed by Estes (19.9%) and TNT (2.6%) .

Base: 5,004 AI-verified physical stores with detectable shipping carriers (81.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

4,386 stores

Estes 19.9%

1,210 stores

TNT 2.6%

159 stores

Loggi 1.5%

93 stores

75 stores

UPS 0.4%

25 stores

DHL 0.4%

25 stores

FedEx 0.4%

22 stores

19 stores

17 stores

Visual Distribution

Distribution of top 10 Hipercard shipping carriers (January 2026)
Distribution of shipping carriers in Hipercard e-commerce stores
Shipping Carrier Store Count Market Share
Correios 4386 72.01%
Estes 1210 19.87%
TNT 159 2.61%
Loggi 93 1.53%
Total Express 75 1.23%
UPS 25 0.41%
DHL 25 0.41%
FedEx 22 0.36%
Hermes 19 0.31%
Speedy 17 0.28%
Braspress 14 0.23%
Yodel 14 0.23%
Posti 13 0.21%
GLS 10 0.16%
Rede Sul 9 0.15%

Store Launch Timeline

Over the past 12 months, 913 new stores were launched in Hipercard , with the highest activity in 2025-12 (72 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.9%

72 stores launched

2025-11 11.3%

103 stores launched

2025-10 12.2%

111 stores launched

2025-09 10.7%

98 stores launched

2025-08 9.5%

87 stores launched

2025-07 8.5%

78 stores launched

2025-06 7.3%

67 stores launched

2025-05 7.0%

64 stores launched

2025-04 7.8%

71 stores launched

2025-03 7.1%

65 stores launched

2025-02 7.7%

70 stores launched

2025-01 3.0%

27 stores launched

Monthly Trend

Monthly store launches in Hipercard (January 2026)
Monthly store launches in Hipercard over the past 12 months
Month Stores Launched Percentage
2025-12 72 7.89%
2025-11 103 11.28%
2025-10 111 12.16%
2025-09 98 10.73%
2025-08 87 9.53%
2025-07 78 8.54%
2025-06 67 7.34%
2025-05 64 7.01%
2025-04 71 7.78%
2025-03 65 7.12%
2025-02 70 7.67%
2025-01 27 2.96%

Active Stores by Launch Year

Currently, 5,734 active stores in Hipercard are tracked in our database , with the most stores launched in 2025 (937 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.3%

937 active stores

2024 9.6%

548 active stores

2023 8.1%

462 active stores

2022 7.2%

413 active stores

2021 9.0%

517 active stores

2020 8.9%

511 active stores

2019 5.1%

294 active stores

2018 4.6%

266 active stores

2017 3.7%

214 active stores

2016 2.2%

126 active stores

2015 1.6%

92 active stores

2014 1.7%

96 active stores

2013 2.3%

134 active stores

2012 1.7%

97 active stores

2011 1.6%

89 active stores

Distribution by Launch Year

Active stores in Hipercard by original launch year (January 2026)
Active stores in Hipercard by launch year
Launch Year Active Stores Percentage
2025 937 16.34%
2024 548 9.56%
2023 462 8.06%
2022 413 7.20%
2021 517 9.02%
2020 511 8.91%
2019 294 5.13%
2018 266 4.64%
2017 214 3.73%
2016 126 2.20%
2015 92 1.60%
2014 96 1.67%
2013 134 2.34%
2012 97 1.69%
2011 89 1.55%
2010 88 1.53%
2009 124 2.16%
2008 80 1.40%
2007 77 1.34%
2006 68 1.19%
2005 73 1.27%
2004 54 0.94%
2003 66 1.15%
2002 61 1.06%
2001 66 1.15%
2000 70 1.22%
1999 46 0.80%
1998 32 0.56%
1997 22 0.38%
1996 11 0.19%

Social Media Usage

Instagram leads with 29.6% among stores with at least one detectable social profile (4,979 stores) , followed by Facebook (24.5%) and WhatsApp (19.1%) .

Base: 5,598 stores with any detectable social profile (90.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.6%

4,979 stores

Facebook 24.5%

4,117 stores

WhatsApp 19.1%

3,210 stores

YouTube 9.7%

1,627 stores

TikTok 5.7%

959 stores

Pinterest 4.8%

813 stores

LinkedIn 2.9%

482 stores

Twitter 2.5%

420 stores

X 1.2%

194 stores

Vimeo 0.1%

9 stores

Visual Distribution

Distribution of social media platforms in Hipercard (January 2026)
Distribution of social media platforms in Hipercard e-commerce stores
Social Platform Store Count Market Share
Instagram 4979 29.62%
Facebook 4117 24.49%
WhatsApp 3210 19.10%
YouTube 1627 9.68%
TikTok 959 5.70%
Pinterest 813 4.84%
LinkedIn 482 2.87%
Twitter 420 2.50%
X 194 1.15%
Vimeo 9 0.05%

Geographic Distribution

Brazil leads with 97.7% (5,470 AI-verified stores) , followed by Ecuador (0.8%) and United States (0.5%) .

Base: 5,598 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 97.7%

5,470 AI-verified stores

45 AI-verified stores

29 AI-verified stores

9 AI-verified stores

China 0.1%

7 AI-verified stores

6 AI-verified stores

5 AI-verified stores

Peru 0.1%

4 AI-verified stores

Chile 0.1%

3 AI-verified stores

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using Hipercard (January 2026)
Geographic distribution of stores using Hipercard
Country AI-Verified Store Count Market Share
Brazil 5470 97.71%
Ecuador 45 0.80%
United States 29 0.52%
Mexico 9 0.16%
China 7 0.13%
Turkey 6 0.11%
Portugal 5 0.09%
Peru 4 0.07%
Chile 3 0.05%
Colombia 3 0.05%
Italy 3 0.05%
France 3 0.05%
India 2 0.04%
United Kingdom 2 0.04%
Germany 2 0.04%
Bahrain 1 0.02%
Serbia 1 0.02%
Spain 1 0.02%
Japan 1 0.02%
Morocco 1 0.02%

Dataset Coverage

Field Rows count Coverage
Website 6.2k 100.00%
Emails 4.4k 71.74%
Phones 2.1k 34.70%
Ecommerce platform 6.0k 97.25%
Couriers 5.0k 80.96%
Payment Providers 6.2k 100.00%
Categories 5.3k 85.94%
Social Media 5.6k 90.57%

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Frequently Asked Questions

What data is included in the Hipercard E-commerce Database?

Our database covers over 5.8k Hipercard physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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