Hipercard Payment Provider Usage Database

Explore 5.7k e-commerce stores accepting Hipercard. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 31.5% of stores with physical delivery (1,765 stores) , followed by Tray (22.6%) and WooCommerce (16.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 31.5%

1,765 stores

Tray 22.6%

1,268 stores

925 stores

497 stores

326 stores

227 stores

162 stores

123 stores

VTEX 1.9%

108 stores

Dooca 1.5%

86 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Hipercard
Platform Stores with Physical Delivery Percentage
Custom 1765 31.47%
Tray 1268 22.61%
WooCommerce 925 16.49%
Shopify 497 8.86%
Nuvemshop 326 5.81%
Magento 227 4.05%
Wix eCommerce 162 2.89%
Loja Integrada 123 2.19%
VTEX 108 1.93%
Dooca 86 1.53%
Vnda 43 0.77%
Wake Commerce, Wake 24 0.43%
Wake 22 0.39%
OpenCart 17 0.30%
PrestaShop 15 0.27%

All Stores Distribution

Custom holds 29.5% share of all Hipercard e-commerce stores (1,765) , with Tray at 23.0% and WooCommerce at 18.0% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 29.5%

1,765 stores

Tray 23.0%

1,380 stores

1,076 stores

514 stores

341 stores

250 stores

213 stores

123 stores

VTEX 1.9%

116 stores

Dooca 1.5%

89 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Hipercard
Platform Total Stores Percentage
Custom 1765 29.46%
Tray 1380 23.03%
WooCommerce 1076 17.96%
Shopify 514 8.58%
Nuvemshop 341 5.69%
Magento 250 4.17%
Wix eCommerce 213 3.55%
Loja Integrada 123 2.05%
VTEX 116 1.94%
Dooca 89 1.49%
Vnda 44 0.73%
Wake Commerce, Wake 25 0.42%
Wake 22 0.37%
OpenCart 19 0.32%
PrestaShop 15 0.25%

Categories Distribution

Health & Beauty leads with 24.8% of all stores (1,231 stores) , followed by Clothing & Accessories (24.4%) and Jewelry & Watches (9.7%) .

Top 10 Categories

Health & Beauty 24.8%

1,231 stores

Clothing & Accessories 24.4%

1,212 stores

Jewelry & Watches 9.7%

482 stores

Food & Beverages 9.4%

467 stores

Electronics & Technology 5.7%

285 stores

Home & Garden 5.3%

264 stores

Vehicles & Parts 4.2%

206 stores

Furniture & Home Decor 3.9%

192 stores

Tools & Hardware 3.5%

174 stores

Pets & Pet Supplies 2.0%

97 stores

Visual Distribution

Distribution of top 10 Hipercard store categories (November 2025)
Distribution of categories in Hipercard e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1231 24.83%
Clothing & Accessories 1212 24.45%
Jewelry & Watches 482 9.72%
Food & Beverages 467 9.42%
Electronics & Technology 285 5.75%
Home & Garden 264 5.32%
Vehicles & Parts 206 4.15%
Furniture & Home Decor 192 3.87%
Tools & Hardware 174 3.51%
Pets & Pet Supplies 97 1.96%
Sporting Goods & Outdoor Gear 94 1.90%
Business & Industrial 67 1.35%
Gifts & Special Occasions 66 1.33%
Arts & Entertainment 63 1.27%
Office Supplies 58 1.17%

Shipping Carriers Distribution

Correios leads with 72.3% among AI-verified physical stores (4,269 stores) , followed by Estes (19.6%) and TNT (2.5%) .

Base: 5,005 AI-verified physical stores with detectable shipping carriers (80.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

4,269 stores

Estes 19.6%

1,158 stores

TNT 2.5%

147 stores

Loggi 1.6%

93 stores

80 stores

DHL 0.4%

26 stores

UPS 0.4%

25 stores

FedEx 0.4%

21 stores

18 stores

14 stores

Visual Distribution

Distribution of top 10 Hipercard shipping carriers (November 2025)
Distribution of shipping carriers in Hipercard e-commerce stores
Shipping Carrier Store Count Market Share
Correios 4269 72.27%
Estes 1158 19.60%
TNT 147 2.49%
Loggi 93 1.57%
Total Express 80 1.35%
DHL 26 0.44%
UPS 25 0.42%
FedEx 21 0.36%
Hermes 18 0.30%
Braspress 14 0.24%
Speedy 14 0.24%
Yodel 11 0.19%
GLS 11 0.19%
Posti 11 0.19%
USPS 9 0.15%

Store Launch Timeline

Over the past 12 months, 926 new stores were launched in Hipercard , with the highest activity in 2025-10 (129 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 13.9%

129 stores launched

2025-09 13.2%

122 stores launched

2025-08 11.4%

106 stores launched

2025-07 9.2%

85 stores launched

2025-06 7.9%

73 stores launched

2025-05 7.5%

69 stores launched

2025-04 9.0%

83 stores launched

2025-03 5.8%

54 stores launched

2025-02 8.3%

77 stores launched

2025-01 5.5%

51 stores launched

2024-12 5.3%

49 stores launched

2024-11 3.0%

28 stores launched

Monthly Trend

Monthly store launches in Hipercard (November 2025)
Monthly store launches in Hipercard over the past 12 months
Month Stores Launched Percentage
2025-10 129 13.93%
2025-09 122 13.17%
2025-08 106 11.45%
2025-07 85 9.18%
2025-06 73 7.88%
2025-05 69 7.45%
2025-04 83 8.96%
2025-03 54 5.83%
2025-02 77 8.32%
2025-01 51 5.51%
2024-12 49 5.29%
2024-11 28 3.02%

Active Stores by Launch Year

Currently, 5,688 active stores in Hipercard are tracked in our database , with the most stores launched in 2025 (855 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.0%

855 active stores

2024 10.4%

591 active stores

2023 8.1%

458 active stores

2022 7.3%

418 active stores

2021 9.1%

515 active stores

2020 8.8%

503 active stores

2019 5.2%

297 active stores

2018 4.6%

260 active stores

2017 3.9%

219 active stores

2016 2.4%

139 active stores

2015 1.6%

90 active stores

2014 1.6%

93 active stores

2013 2.3%

131 active stores

2012 1.8%

101 active stores

2011 1.6%

93 active stores

Distribution by Launch Year

Active stores in Hipercard by original launch year (November 2025)
Active stores in Hipercard by launch year
Launch Year Active Stores Percentage
2025 855 15.03%
2024 591 10.39%
2023 458 8.05%
2022 418 7.35%
2021 515 9.05%
2020 503 8.84%
2019 297 5.22%
2018 260 4.57%
2017 219 3.85%
2016 139 2.44%
2015 90 1.58%
2014 93 1.64%
2013 131 2.30%
2012 101 1.78%
2011 93 1.64%
2010 94 1.65%
2009 121 2.13%
2008 76 1.34%
2007 70 1.23%
2006 64 1.13%
2005 74 1.30%
2004 55 0.97%
2003 64 1.13%
2002 62 1.09%
2001 68 1.20%
2000 71 1.25%
1999 43 0.76%
1998 30 0.53%
1997 22 0.39%
1996 11 0.19%

Social Media Usage

Instagram leads with 29.4% among stores with at least one detectable social profile (4,867 stores) , followed by Facebook (24.5%) and WhatsApp (19.7%) .

Base: 5,650 stores with any detectable social profile (90.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.4%

4,867 stores

Facebook 24.5%

4,064 stores

WhatsApp 19.7%

3,257 stores

YouTube 9.5%

1,573 stores

TikTok 5.2%

857 stores

Pinterest 4.4%

734 stores

LinkedIn 2.8%

457 stores

Twitter 2.3%

387 stores

X 2.2%

360 stores

Vimeo 0.1%

10 stores

Visual Distribution

Distribution of social media platforms in Hipercard (November 2025)
Distribution of social media platforms in Hipercard e-commerce stores
Social Platform Store Count Market Share
Instagram 4867 29.38%
Facebook 4064 24.53%
WhatsApp 3257 19.66%
YouTube 1573 9.50%
TikTok 857 5.17%
Pinterest 734 4.43%
LinkedIn 457 2.76%
Twitter 387 2.34%
X 360 2.17%
Vimeo 10 0.06%

Geographic Distribution

Brazil leads with 97.9% (5,428 AI-verified stores) , followed by Ecuador (0.6%) and United States (0.4%) .

Base: 5,544 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 97.9%

5,428 AI-verified stores

32 AI-verified stores

24 AI-verified stores

13 AI-verified stores

8 AI-verified stores

Italy 0.1%

6 AI-verified stores

Peru 0.1%

4 AI-verified stores

China 0.1%

4 AI-verified stores

4 AI-verified stores

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using Hipercard (November 2025)
Geographic distribution of stores using Hipercard
Country AI-Verified Store Count Market Share
Brazil 5428 97.91%
Ecuador 32 0.58%
United States 24 0.43%
Mexico 13 0.23%
Turkey 8 0.14%
Italy 6 0.11%
Peru 4 0.07%
China 4 0.07%
Portugal 4 0.07%
Colombia 3 0.05%
Chile 3 0.05%
United Kingdom 2 0.04%
France 2 0.04%
India 2 0.04%
Argentina 2 0.04%
Romania 2 0.04%
Uruguay 2 0.04%
Bolivia 1 0.02%
Serbia 1 0.02%
United Arab Emirates 1 0.02%

Dataset Coverage

Field Rows count Coverage
Website 6.3k 100.00%
Emails 4.7k 75.27%
Phones 2.2k 35.42%
Ecommerce platform 6.1k 97.68%
Couriers 5.0k 80.07%
Payment Providers 6.3k 100.00%
Categories 5.3k 84.37%
Social Media 5.7k 90.39%

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Data Format & Delivery

Available Formats

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Frequently Asked Questions

What data is included in the Hipercard E-commerce Database?

Our database covers over 5.7k Hipercard physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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