Hipercard Payment Provider Usage Database

Explore 5.7k e-commerce stores accepting Hipercard. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 31.7% of stores with physical delivery (1,787 stores) , followed by Tray (22.5%) and WooCommerce (16.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 31.7%

1,787 stores

Tray 22.5%

1,267 stores

932 stores

500 stores

326 stores

228 stores

163 stores

123 stores

VTEX 1.8%

103 stores

Dooca 1.5%

87 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Hipercard
Platform Stores with Physical Delivery Percentage
Custom 1787 31.70%
Tray 1267 22.48%
WooCommerce 932 16.53%
Shopify 500 8.87%
Nuvemshop 326 5.78%
Magento 228 4.04%
Wix eCommerce 163 2.89%
Loja Integrada 123 2.18%
VTEX 103 1.83%
Dooca 87 1.54%
Vnda 43 0.76%
Wake Commerce, Wake 24 0.43%
Wake 22 0.39%
OpenCart 17 0.30%
PrestaShop 15 0.27%

All Stores Distribution

Custom holds 29.7% share of all Hipercard e-commerce stores (1,787) , with Tray at 22.9% and WooCommerce at 18.0% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 29.7%

1,787 stores

Tray 22.9%

1,379 stores

1,083 stores

517 stores

342 stores

252 stores

216 stores

123 stores

VTEX 1.8%

111 stores

Dooca 1.5%

90 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Hipercard
Platform Total Stores Percentage
Custom 1787 29.66%
Tray 1379 22.89%
WooCommerce 1083 17.98%
Shopify 517 8.58%
Nuvemshop 342 5.68%
Magento 252 4.18%
Wix eCommerce 216 3.59%
Loja Integrada 123 2.04%
VTEX 111 1.84%
Dooca 90 1.49%
Vnda 44 0.73%
Wake Commerce, Wake 25 0.41%
Wake 22 0.37%
OpenCart 19 0.32%
PrestaShop 15 0.25%

Categories Distribution

Health & Beauty leads with 24.8% of all stores (1,236 stores) , followed by Clothing & Accessories (24.5%) and Jewelry & Watches (9.7%) .

Top 10 Categories

Health & Beauty 24.8%

1,236 stores

Clothing & Accessories 24.5%

1,219 stores

Jewelry & Watches 9.7%

485 stores

Food & Beverages 9.4%

467 stores

Electronics & Technology 5.7%

285 stores

Home & Garden 5.3%

264 stores

Vehicles & Parts 4.1%

205 stores

Furniture & Home Decor 3.9%

193 stores

Tools & Hardware 3.5%

174 stores

Pets & Pet Supplies 1.9%

97 stores

Visual Distribution

Distribution of top 10 Hipercard store categories (November 2025)
Distribution of categories in Hipercard e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1236 24.83%
Clothing & Accessories 1219 24.49%
Jewelry & Watches 485 9.74%
Food & Beverages 467 9.38%
Electronics & Technology 285 5.73%
Home & Garden 264 5.30%
Vehicles & Parts 205 4.12%
Furniture & Home Decor 193 3.88%
Tools & Hardware 174 3.50%
Pets & Pet Supplies 97 1.95%
Sporting Goods & Outdoor Gear 95 1.91%
Business & Industrial 68 1.37%
Gifts & Special Occasions 66 1.33%
Arts & Entertainment 64 1.29%
Office Supplies 59 1.19%

Shipping Carriers Distribution

Correios leads with 72.3% among AI-verified physical stores (4,297 stores) , followed by Estes (19.6%) and TNT (2.5%) .

Base: 5,038 AI-verified physical stores with detectable shipping carriers (80.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

4,297 stores

Estes 19.6%

1,168 stores

TNT 2.5%

147 stores

Loggi 1.6%

94 stores

81 stores

DHL 0.4%

26 stores

UPS 0.4%

25 stores

FedEx 0.4%

21 stores

18 stores

14 stores

Visual Distribution

Distribution of top 10 Hipercard shipping carriers (November 2025)
Distribution of shipping carriers in Hipercard e-commerce stores
Shipping Carrier Store Count Market Share
Correios 4297 72.25%
Estes 1168 19.64%
TNT 147 2.47%
Loggi 94 1.58%
Total Express 81 1.36%
DHL 26 0.44%
UPS 25 0.42%
FedEx 21 0.35%
Hermes 18 0.30%
Speedy 14 0.24%
Braspress 14 0.24%
GLS 11 0.18%
Yodel 11 0.18%
Posti 11 0.18%
USPS 9 0.15%

Store Launch Timeline

Over the past 12 months, 939 new stores were launched in Hipercard , with the highest activity in 2025-10 (130 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 13.8%

130 stores launched

2025-09 13.1%

123 stores launched

2025-08 11.2%

105 stores launched

2025-07 9.2%

86 stores launched

2025-06 8.0%

75 stores launched

2025-05 7.2%

68 stores launched

2025-04 8.7%

82 stores launched

2025-03 5.8%

54 stores launched

2025-02 8.4%

79 stores launched

2025-01 5.4%

51 stores launched

2024-12 5.2%

49 stores launched

2024-11 3.9%

37 stores launched

Monthly Trend

Monthly store launches in Hipercard (November 2025)
Monthly store launches in Hipercard over the past 12 months
Month Stores Launched Percentage
2025-10 130 13.84%
2025-09 123 13.10%
2025-08 105 11.18%
2025-07 86 9.16%
2025-06 75 7.99%
2025-05 68 7.24%
2025-04 82 8.73%
2025-03 54 5.75%
2025-02 79 8.41%
2025-01 51 5.43%
2024-12 49 5.22%
2024-11 37 3.94%

Active Stores by Launch Year

Currently, 5,717 active stores in Hipercard are tracked in our database , with the most stores launched in 2025 (859 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.0%

859 active stores

2024 10.5%

601 active stores

2023 8.0%

459 active stores

2022 7.4%

421 active stores

2021 9.1%

520 active stores

2020 8.9%

506 active stores

2019 5.2%

298 active stores

2018 4.5%

258 active stores

2017 3.8%

220 active stores

2016 2.4%

138 active stores

2015 1.6%

91 active stores

2014 1.6%

93 active stores

2013 2.3%

131 active stores

2012 1.8%

101 active stores

2011 1.6%

93 active stores

Distribution by Launch Year

Active stores in Hipercard by original launch year (November 2025)
Active stores in Hipercard by launch year
Launch Year Active Stores Percentage
2025 859 15.03%
2024 601 10.51%
2023 459 8.03%
2022 421 7.36%
2021 520 9.10%
2020 506 8.85%
2019 298 5.21%
2018 258 4.51%
2017 220 3.85%
2016 138 2.41%
2015 91 1.59%
2014 93 1.63%
2013 131 2.29%
2012 101 1.77%
2011 93 1.63%
2010 94 1.64%
2009 121 2.12%
2008 76 1.33%
2007 70 1.22%
2006 65 1.14%
2005 74 1.29%
2004 55 0.96%
2003 65 1.14%
2002 62 1.08%
2001 68 1.19%
2000 72 1.26%
1999 43 0.75%
1998 30 0.52%
1997 22 0.38%
1996 11 0.19%

Social Media Usage

Instagram leads with 29.3% among stores with at least one detectable social profile (4,884 stores) , followed by Facebook (24.5%) and WhatsApp (19.6%) .

Base: 5,676 stores with any detectable social profile (90.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.3%

4,884 stores

Facebook 24.5%

4,080 stores

WhatsApp 19.6%

3,266 stores

YouTube 9.5%

1,577 stores

TikTok 5.2%

860 stores

Pinterest 4.5%

745 stores

LinkedIn 2.8%

462 stores

Twitter 2.3%

391 stores

X 2.2%

367 stores

Vimeo 0.1%

9 stores

Visual Distribution

Distribution of social media platforms in Hipercard (November 2025)
Distribution of social media platforms in Hipercard e-commerce stores
Social Platform Store Count Market Share
Instagram 4884 29.35%
Facebook 4080 24.52%
WhatsApp 3266 19.63%
YouTube 1577 9.48%
TikTok 860 5.17%
Pinterest 745 4.48%
LinkedIn 462 2.78%
Twitter 391 2.35%
X 367 2.21%
Vimeo 9 0.05%

Geographic Distribution

Brazil leads with 98.0% (5,458 AI-verified stores) , followed by Ecuador (0.6%) and United States (0.4%) .

Base: 5,572 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 98.0%

5,458 AI-verified stores

32 AI-verified stores

24 AI-verified stores

14 AI-verified stores

8 AI-verified stores

Italy 0.1%

6 AI-verified stores

China 0.1%

4 AI-verified stores

4 AI-verified stores

3 AI-verified stores

Peru 0.1%

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using Hipercard (November 2025)
Geographic distribution of stores using Hipercard
Country AI-Verified Store Count Market Share
Brazil 5458 97.95%
Ecuador 32 0.57%
United States 24 0.43%
Mexico 14 0.25%
Turkey 8 0.14%
Italy 6 0.11%
China 4 0.07%
Portugal 4 0.07%
Colombia 3 0.05%
Peru 3 0.05%
India 2 0.04%
Romania 2 0.04%
Uruguay 2 0.04%
Chile 2 0.04%
France 2 0.04%
Argentina 2 0.04%
Slovenia 1 0.02%
Canada 1 0.02%
Maldives 1 0.02%
United Arab Emirates 1 0.02%

Dataset Coverage

Field Rows count Coverage
Website 6.3k 100.00%
Emails 4.7k 75.25%
Phones 2.2k 35.32%
Ecommerce platform 6.1k 97.66%
Couriers 5.0k 80.15%
Payment Providers 6.3k 100.00%
Categories 5.3k 84.20%
Social Media 5.7k 90.30%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Hipercard E-commerce Database to:

Gain actionable insights into 5.7k physical stores in Hipercard.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Hipercard online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Hipercard E-commerce Database?

Our database covers over 5.7k Hipercard physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy