VTEX Market Share & Real Store Usage
Explore 2.6k verified e-commerce stores built on VTEX. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 3.6k domains. 2.6k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
2.6k verified active stores out of 3.6k detected · 71.7% verification rate
Categories Distribution
Clothing & Accessories stores with 28.9% of all stores (673 stores) , followed by Health & Beauty (16.2%) and Home & Garden (13.8%) .
Base: 2,330 AI-verified stores with physical delivery and detected product categories (89.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
673 stores
377 stores
321 stores
186 stores
129 stores
123 stores
94 stores
93 stores
76 stores
75 stores
Visual Distribution
673 stores
377 stores
321 stores
186 stores
129 stores
123 stores
94 stores
93 stores
76 stores
75 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 673 | 28.88% |
| Health & Beauty | 377 | 16.18% |
| Home & Garden | 321 | 13.78% |
| Food & Beverages | 186 | 7.98% |
| Electronics & Technology | 129 | 5.54% |
| Sporting Goods & Outdoor Gear | 123 | 5.28% |
| Vehicles & Parts | 94 | 4.03% |
| Tools & Hardware | 93 | 3.99% |
| Furniture & Home Decor | 76 | 3.26% |
| Jewelry & Watches | 75 | 3.22% |
Payment Providers Distribution
American Express stores with 23.1% among AI-verified physical stores (389 stores) , followed by Boleto (21.9%) and MasterCard (12.3%) .
Base: 1,006 AI-verified physical stores with detectable payment providers (27.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
389 stores
369 stores
207 stores
196 stores
187 stores
94 stores
90 stores
28 stores
24 stores
23 stores
Visual Distribution
389 stores
369 stores
207 stores
196 stores
187 stores
94 stores
90 stores
28 stores
24 stores
23 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 389 | 23.07% |
| Boleto | 369 | 21.89% |
| MasterCard | 207 | 12.28% |
| Mercado Pago | 196 | 11.63% |
| Hipercard | 187 | 11.09% |
| VISA | 94 | 5.58% |
| PayPal | 90 | 5.34% |
| Stripe Connect | 28 | 1.66% |
| Google Pay | 24 | 1.42% |
| WebPay | 23 | 1.36% |
Shipping Carriers Distribution
Correios stores with 53.3% among AI-verified physical stores (525 stores) , followed by Estes (25.2%) and UPS (4.5%) .
Base: 955 AI-verified physical stores with detectable shipping carriers (26.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
525 stores
248 stores
44 stores
29 stores
29 stores
26 stores
16 stores
15 stores
12 stores
10 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 525 | 53.30% |
| Estes | 248 | 25.18% |
| UPS | 44 | 4.47% |
| TNT | 29 | 2.94% |
| Correos | 29 | 2.94% |
| FedEx | 26 | 2.64% |
| DHL | 16 | 1.62% |
| USPS | 15 | 1.52% |
| Total Express | 12 | 1.22% |
| Estafeta | 10 | 1.02% |
Store Launch Timeline
Over the past 12 months, 179 new stores were launched in VTEX , with the highest activity in 2026-05 (26 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
26 stores launched
35 stores launched
21 stores launched
6 stores launched
13 stores launched
12 stores launched
13 stores launched
15 stores launched
8 stores launched
6 stores launched
16 stores launched
8 stores launched
Monthly Trend
14.5% of last 12 months
19.6% of last 12 months
11.7% of last 12 months
3.4% of last 12 months
7.3% of last 12 months
6.7% of last 12 months
7.3% of last 12 months
8.4% of last 12 months
4.5% of last 12 months
3.4% of last 12 months
8.9% of last 12 months
4.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 26 | 14.53% |
| 2026-04 | 35 | 19.55% |
| 2026-03 | 21 | 11.73% |
| 2026-02 | 6 | 3.35% |
| 2026-01 | 13 | 7.26% |
| 2025-12 | 12 | 6.70% |
| 2025-11 | 13 | 7.26% |
| 2025-10 | 15 | 8.38% |
| 2025-09 | 8 | 4.47% |
| 2025-08 | 6 | 3.35% |
| 2025-07 | 16 | 8.94% |
| 2025-06 | 8 | 4.47% |
Active Stores by Launch Year
Currently, 2,602 active stores in VTEX are tracked in our database , with the most stores launched in 2026 (106 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
106 active stores
138 active stores
193 active stores
138 active stores
113 active stores
119 active stores
146 active stores
95 active stores
110 active stores
100 active stores
68 active stores
62 active stores
70 active stores
86 active stores
62 active stores
Distribution by Launch Year
4.1% of tracked active stores
5.3% of tracked active stores
7.4% of tracked active stores
5.3% of tracked active stores
4.3% of tracked active stores
4.6% of tracked active stores
5.6% of tracked active stores
3.7% of tracked active stores
4.2% of tracked active stores
3.8% of tracked active stores
2.6% of tracked active stores
2.4% of tracked active stores
2.7% of tracked active stores
3.3% of tracked active stores
2.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 106 | 4.07% |
| 2025 | 138 | 5.30% |
| 2024 | 193 | 7.42% |
| 2023 | 138 | 5.30% |
| 2022 | 113 | 4.34% |
| 2021 | 119 | 4.57% |
| 2020 | 146 | 5.61% |
| 2019 | 95 | 3.65% |
| 2018 | 110 | 4.23% |
| 2017 | 100 | 3.84% |
| 2016 | 68 | 2.61% |
| 2015 | 62 | 2.38% |
| 2014 | 70 | 2.69% |
| 2013 | 86 | 3.31% |
| 2012 | 62 | 2.38% |
Geographic Distribution
Brazil stores with 57.7% (1,416 AI-verified stores) , followed by Colombia (8.2%) and Argentina (7.8%) .
Base: 2,455 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,416 AI-verified stores
202 AI-verified stores
191 AI-verified stores
129 AI-verified stores
128 AI-verified stores
111 AI-verified stores
54 AI-verified stores
45 AI-verified stores
25 AI-verified stores
23 AI-verified stores
Visual Distribution
1,416 AI-verified stores
202 AI-verified stores
191 AI-verified stores
129 AI-verified stores
128 AI-verified stores
111 AI-verified stores
54 AI-verified stores
45 AI-verified stores
25 AI-verified stores
23 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 1416 | 57.68% |
| Colombia | 202 | 8.23% |
| Argentina | 191 | 7.78% |
| Chile | 129 | 5.25% |
| Peru | 128 | 5.21% |
| Mexico | 111 | 4.52% |
| United States | 54 | 2.20% |
| Ecuador | 45 | 1.83% |
| Spain | 25 | 1.02% |
| Italy | 23 | 0.94% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
VTEX
VTEX - Home & Garden
VTEX - Clothing & Accessories
VTEX - Home & Garden
VTEX
New Stores
Recently launched stores detected by ShopRank in the last full month.
VTEX - Clothing & Accessories
VTEX - Clothing & Accessories
VTEX
VTEX - Clothing & Accessories
VTEX
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.6k | 100.00% |
| Emails | 1.6k | 44.79% |
| Phones | 1.5k | 40.67% |
| Ecommerce platform | 3.6k | 100.00% |
| Couriers | 955.0 | 26.19% |
| Payment Providers | 1.0k | 27.59% |
| Categories | 2.7k | 75.01% |
| Social Media | 2.5k | 68.02% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the VTEX e-commerce landscape:
Analyze 2.6k verified e-commerce stores on VTEX - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across VTEX e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the VTEX e-commerce intelligence?
-
We track 2.6k verified VTEX e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 25.9% among stores with at least one detectable social profile (1,616 stores) , followed by Facebook (24.6%) and YouTube (14.8%) .
Base: 2,480 stores with any detectable social profile (68.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,616 stores
1,535 stores
926 stores
854 stores
421 stores
354 stores
245 stores
211 stores
68 stores
8 stores
Visual Distribution
1,616 stores
1,535 stores
926 stores
854 stores
421 stores
354 stores
245 stores
211 stores
68 stores
8 stores