VTEX Market Share & Real Store Usage
Explore 3.0k verified e-commerce stores built on VTEX. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 4.1k domains. 3.0k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
3.0k verified active stores out of 4.1k detected · 72.8% verification rate
Categories Distribution
Clothing & Accessories stores with 29.0% of all stores (784 stores) , followed by Health & Beauty (15.6%) and Home & Garden (13.7%) .
Base: 2,705 AI-verified stores with physical delivery and detected product categories (90.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
784 stores
423 stores
370 stores
213 stores
158 stores
137 stores
117 stores
116 stores
95 stores
87 stores
Visual Distribution
784 stores
423 stores
370 stores
213 stores
158 stores
137 stores
117 stores
116 stores
95 stores
87 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 784 | 28.98% |
| Health & Beauty | 423 | 15.64% |
| Home & Garden | 370 | 13.68% |
| Food & Beverages | 213 | 7.87% |
| Electronics & Technology | 158 | 5.84% |
| Sporting Goods & Outdoor Gear | 137 | 5.06% |
| Vehicles & Parts | 117 | 4.33% |
| Tools & Hardware | 116 | 4.29% |
| Furniture & Home Decor | 95 | 3.51% |
| Jewelry & Watches | 87 | 3.22% |
Payment Providers Distribution
Boleto stores with 22.7% among AI-verified physical stores (393 stores) , followed by American Express (22.3%) and Mercado Pago (12.2%) .
Base: 1,080 AI-verified physical stores with detectable payment providers (26.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
393 stores
385 stores
211 stores
205 stores
194 stores
102 stores
86 stores
28 stores
20 stores
20 stores
Visual Distribution
393 stores
385 stores
211 stores
205 stores
194 stores
102 stores
86 stores
28 stores
20 stores
20 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Boleto | 393 | 22.74% |
| American Express | 385 | 22.28% |
| Mercado Pago | 211 | 12.21% |
| MasterCard | 205 | 11.86% |
| Hipercard | 194 | 11.23% |
| VISA | 102 | 5.90% |
| PayPal | 86 | 4.98% |
| WebPay | 28 | 1.62% |
| Stripe Connect | 20 | 1.16% |
| JCB | 20 | 1.16% |
Shipping Carriers Distribution
Correios stores with 58.9% among AI-verified physical stores (571 stores) , followed by Estes (19.6%) and UPS (4.8%) .
Base: 996 AI-verified physical stores with detectable shipping carriers (24.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
571 stores
190 stores
47 stores
28 stores
25 stores
19 stores
16 stores
15 stores
14 stores
10 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 571 | 58.87% |
| Estes | 190 | 19.59% |
| UPS | 47 | 4.85% |
| TNT | 28 | 2.89% |
| Correos | 25 | 2.58% |
| FedEx | 19 | 1.96% |
| Total Express | 16 | 1.65% |
| DHL | 15 | 1.55% |
| USPS | 14 | 1.44% |
| Estafeta | 10 | 1.03% |
Store Launch Timeline
Over the past 12 months, 216 new stores were launched in VTEX , with the highest activity in 2026-04 (46 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
46 stores launched
38 stores launched
11 stores launched
15 stores launched
13 stores launched
16 stores launched
14 stores launched
14 stores launched
8 stores launched
16 stores launched
20 stores launched
5 stores launched
Monthly Trend
21.3% of last 12 months
17.6% of last 12 months
5.1% of last 12 months
6.9% of last 12 months
6.0% of last 12 months
7.4% of last 12 months
6.5% of last 12 months
6.5% of last 12 months
3.7% of last 12 months
7.4% of last 12 months
9.3% of last 12 months
2.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 46 | 21.30% |
| 2026-03 | 38 | 17.59% |
| 2026-02 | 11 | 5.09% |
| 2026-01 | 15 | 6.94% |
| 2025-12 | 13 | 6.02% |
| 2025-11 | 16 | 7.41% |
| 2025-10 | 14 | 6.48% |
| 2025-09 | 14 | 6.48% |
| 2025-08 | 8 | 3.70% |
| 2025-07 | 16 | 7.41% |
| 2025-06 | 20 | 9.26% |
| 2025-05 | 5 | 2.31% |
Active Stores by Launch Year
Currently, 2,980 active stores in VTEX are tracked in our database , with the most stores launched in 2026 (114 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
114 active stores
157 active stores
237 active stores
162 active stores
139 active stores
134 active stores
175 active stores
113 active stores
128 active stores
117 active stores
79 active stores
74 active stores
80 active stores
91 active stores
62 active stores
Distribution by Launch Year
3.8% of tracked active stores
5.3% of tracked active stores
8.0% of tracked active stores
5.4% of tracked active stores
4.7% of tracked active stores
4.5% of tracked active stores
5.9% of tracked active stores
3.8% of tracked active stores
4.3% of tracked active stores
3.9% of tracked active stores
2.7% of tracked active stores
2.5% of tracked active stores
2.7% of tracked active stores
3.1% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 114 | 3.83% |
| 2025 | 157 | 5.27% |
| 2024 | 237 | 7.95% |
| 2023 | 162 | 5.44% |
| 2022 | 139 | 4.66% |
| 2021 | 134 | 4.50% |
| 2020 | 175 | 5.87% |
| 2019 | 113 | 3.79% |
| 2018 | 128 | 4.30% |
| 2017 | 117 | 3.93% |
| 2016 | 79 | 2.65% |
| 2015 | 74 | 2.48% |
| 2014 | 80 | 2.68% |
| 2013 | 91 | 3.05% |
| 2012 | 62 | 2.08% |
Geographic Distribution
Brazil stores with 57.4% (1,627 AI-verified stores) , followed by Colombia (8.3%) and Argentina (8.1%) .
Base: 2,835 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,627 AI-verified stores
236 AI-verified stores
229 AI-verified stores
151 AI-verified stores
138 AI-verified stores
125 AI-verified stores
69 AI-verified stores
55 AI-verified stores
29 AI-verified stores
28 AI-verified stores
Visual Distribution
1,627 AI-verified stores
236 AI-verified stores
229 AI-verified stores
151 AI-verified stores
138 AI-verified stores
125 AI-verified stores
69 AI-verified stores
55 AI-verified stores
29 AI-verified stores
28 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 1627 | 57.39% |
| Colombia | 236 | 8.32% |
| Argentina | 229 | 8.08% |
| Chile | 151 | 5.33% |
| Peru | 138 | 4.87% |
| Mexico | 125 | 4.41% |
| United States | 69 | 2.43% |
| Ecuador | 55 | 1.94% |
| Uruguay | 29 | 1.02% |
| Italy | 28 | 0.99% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
VTEX
VTEX - Home & Garden
VTEX - Clothing & Accessories
VTEX
VTEX - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
VTEX - Clothing & Accessories
VTEX - Vehicles & Parts
VTEX - Health & Beauty
VTEX - Health & Beauty
VTEX - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.1k | 100.00% |
| Emails | 1.8k | 44.63% |
| Phones | 1.7k | 40.69% |
| Ecommerce platform | 4.1k | 100.00% |
| Couriers | 996.0 | 24.24% |
| Payment Providers | 1.1k | 26.28% |
| Categories | 3.1k | 76.22% |
| Social Media | 2.8k | 68.17% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the VTEX e-commerce landscape:
Analyze 3.0k verified e-commerce stores on VTEX - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across VTEX e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the VTEX e-commerce intelligence?
-
We track 3.0k verified VTEX e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 25.5% among stores with at least one detectable social profile (1,841 stores) , followed by Facebook (24.3%) and YouTube (15.1%) .
Base: 2,801 stores with any detectable social profile (68.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,841 stores
1,754 stores
1,091 stores
1,034 stores
460 stores
400 stores
293 stores
254 stores
73 stores
8 stores
Visual Distribution
1,841 stores
1,754 stores
1,091 stores
1,034 stores
460 stores
400 stores
293 stores
254 stores
73 stores
8 stores