VTEX Market Share & Real Store Usage
Explore 2.7k verified e-commerce stores built on VTEX. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 6.7k domains. 2.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.7k verified active stores out of 6.7k detected · 40.9% verification rate
Categories Distribution
Clothing & Accessories stores with 24.6% of all stores (672 stores) , followed by Health & Beauty (14.2%) and Home & Garden (12.0%) .
Base: 2,733 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
672 stores
388 stores
329 stores
206 stores
171 stores
99 stores
98 stores
91 stores
70 stores
69 stores
Visual Distribution
672 stores
388 stores
329 stores
206 stores
171 stores
99 stores
98 stores
91 stores
70 stores
69 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 672 | 24.59% |
| Health & Beauty | 388 | 14.20% |
| Home & Garden | 329 | 12.04% |
| Food & Beverages | 206 | 7.54% |
| Electronics & Technology | 171 | 6.26% |
| Tools & Hardware | 99 | 3.62% |
| Vehicles & Parts | 98 | 3.59% |
| Sporting Goods & Outdoor Gear | 91 | 3.33% |
| Furniture & Home Decor | 70 | 2.56% |
| Jewelry & Watches | 69 | 2.52% |
Payment Providers Distribution
Pix accounts for 18.2% of displayed detection occurrences (814 occurrences) , followed by VISA (16.8%) and MasterCard (16.2%) .
Base: 4,469 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
814 occurrences
750 occurrences
726 occurrences
617 occurrences
423 occurrences
368 occurrences
312 occurrences
210 occurrences
181 occurrences
68 occurrences
Visual Distribution
814 occurrences
750 occurrences
726 occurrences
617 occurrences
423 occurrences
368 occurrences
312 occurrences
210 occurrences
181 occurrences
68 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Pix | 814 | 18.21% |
| VISA | 750 | 16.78% |
| MasterCard | 726 | 16.25% |
| American Express | 617 | 13.81% |
| Boleto | 423 | 9.47% |
| DinersClub | 368 | 8.23% |
| Mercado Pago | 312 | 6.98% |
| Hipercard | 210 | 4.70% |
| PayPal | 181 | 4.05% |
| WebPay | 68 | 1.52% |
Shipping Carriers Distribution
Correios accounts for 70.4% of displayed detection occurrences (573 occurrences) , followed by FedEx (4.9%) and Andreani (4.8%) .
Base: 814 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
573 occurrences
40 occurrences
39 occurrences
26 occurrences
25 occurrences
25 occurrences
23 occurrences
23 occurrences
21 occurrences
19 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 573 | 70.39% |
| FedEx | 40 | 4.91% |
| Andreani | 39 | 4.79% |
| Blue Express | 26 | 3.19% |
| Correos | 25 | 3.07% |
| UPS | 25 | 3.07% |
| DHL | 23 | 2.83% |
| Jadlog | 23 | 2.83% |
| Total Express | 21 | 2.58% |
| Chilexpress | 19 | 2.33% |
Store Launch Timeline
Over the past 12 months, 302 new stores were launched in VTEX , with the highest activity in 2026-09 (65 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
65 stores launched
43 stores launched
37 stores launched
30 stores launched
31 stores launched
22 stores launched
21 stores launched
10 stores launched
16 stores launched
13 stores launched
12 stores launched
2 stores launched
Monthly Trend
21.5% of last 12 months
14.2% of last 12 months
12.3% of last 12 months
9.9% of last 12 months
10.3% of last 12 months
7.3% of last 12 months
7.0% of last 12 months
3.3% of last 12 months
5.3% of last 12 months
4.3% of last 12 months
4.0% of last 12 months
0.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 65 | 21.52% |
| 2026-08 | 43 | 14.24% |
| 2026-07 | 37 | 12.25% |
| 2026-06 | 30 | 9.93% |
| 2026-05 | 31 | 10.26% |
| 2026-04 | 22 | 7.28% |
| 2026-03 | 21 | 6.95% |
| 2026-02 | 10 | 3.31% |
| 2026-01 | 16 | 5.30% |
| 2025-12 | 13 | 4.30% |
| 2025-11 | 12 | 3.97% |
| 2025-10 | 2 | 0.66% |
Active Stores by Launch Year
Currently, 2,722 active stores in VTEX are tracked in our database , with the most stores launched in 2026 (301 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
301 active stores
132 active stores
184 active stores
137 active stores
125 active stores
124 active stores
168 active stores
99 active stores
113 active stores
106 active stores
56 active stores
49 active stores
64 active stores
72 active stores
61 active stores
Distribution by Launch Year
11.1% of tracked active stores
4.8% of tracked active stores
6.8% of tracked active stores
5.0% of tracked active stores
4.6% of tracked active stores
4.6% of tracked active stores
6.2% of tracked active stores
3.6% of tracked active stores
4.2% of tracked active stores
3.9% of tracked active stores
2.1% of tracked active stores
1.8% of tracked active stores
2.4% of tracked active stores
2.6% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 301 | 11.06% |
| 2025 | 132 | 4.85% |
| 2024 | 184 | 6.76% |
| 2023 | 137 | 5.03% |
| 2022 | 125 | 4.59% |
| 2021 | 124 | 4.56% |
| 2020 | 168 | 6.17% |
| 2019 | 99 | 3.64% |
| 2018 | 113 | 4.15% |
| 2017 | 106 | 3.89% |
| 2016 | 56 | 2.06% |
| 2015 | 49 | 1.80% |
| 2014 | 64 | 2.35% |
| 2013 | 72 | 2.65% |
| 2012 | 61 | 2.24% |
Geographic Distribution
Brazil stores with 54.5% (1,490 active verified stores) , followed by Argentina (7.7%) and Colombia (7.3%) .
Base: 2,733 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,490 active verified stores
210 active verified stores
199 active verified stores
147 active verified stores
132 active verified stores
103 active verified stores
50 active verified stores
44 active verified stores
34 active verified stores
25 active verified stores
Visual Distribution
1,490 active verified stores
210 active verified stores
199 active verified stores
147 active verified stores
132 active verified stores
103 active verified stores
50 active verified stores
44 active verified stores
34 active verified stores
25 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 1490 | 54.52% |
| Argentina | 210 | 7.68% |
| Colombia | 199 | 7.28% |
| Chile | 147 | 5.38% |
| Peru | 132 | 4.83% |
| Mexico | 103 | 3.77% |
| Ecuador | 50 | 1.83% |
| United States | 44 | 1.61% |
| Italy | 34 | 1.24% |
| Romania | 25 | 0.91% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
VTEX
VTEX - Home & Garden
VTEX - Clothing & Accessories
VTEX - Sporting Goods & Outdoor Gear
Publitas
New Stores
Recently launched stores detected by ShopRank in the last full month.
VTEX
VTEX - Food & Beverages
VTEX - Home & Garden
Shopify - Clothing & Accessories
VTEX - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.7k | 100.00% |
| Emails | 2.4k | 36.13% |
| Phones | 2.3k | 33.94% |
| Ecommerce platform | 6.7k | 100.00% |
| Couriers | 933 | 13.98% |
| Payment Providers | 2k | 29.79% |
| Categories | 5k | 74.99% |
| Social Media | 4.6k | 68.23% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the VTEX e-commerce landscape:
Analyze 2.7k verified e-commerce stores on VTEX - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the VTEX e-commerce intelligence?
-
We track 2.7k verified VTEX e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 26.0% of displayed detection occurrences (1,634 occurrences) , followed by Facebook (24.3%) and YouTube (15.0%) .
Base: 6,292 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,634 occurrences
1,528 occurrences
946 occurrences
813 occurrences
477 occurrences
338 occurrences
244 occurrences
212 occurrences
90 occurrences
10 occurrences
Visual Distribution
1,634 occurrences
1,528 occurrences
946 occurrences
813 occurrences
477 occurrences
338 occurrences
244 occurrences
212 occurrences
90 occurrences
10 occurrences