Portugal E-commerce Market
Explore 31.7k verified e-commerce stores in the Portugal. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 54.8k with e-commerce signals. 31.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 38.1% of stores with physical delivery (11,663 stores) , followed by Shopify (31.9%) and Custom (12.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,663 stores
9,751 stores
3,847 stores
2,355 stores
1,083 stores
539 stores
498 stores
423 stores
285 stores
157 stores
Visual Distribution
11,663 stores
9,751 stores
3,847 stores
2,355 stores
1,083 stores
539 stores
498 stores
423 stores
285 stores
157 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11663 | 38.11% |
| Shopify | 9751 | 31.86% |
| Custom | 3847 | 12.57% |
| PrestaShop | 2355 | 7.70% |
| Wix eCommerce | 1083 | 3.54% |
| Jumpseller | 539 | 1.76% |
| Magento | 498 | 1.63% |
| OpenCart | 423 | 1.38% |
| Squarespace Commerce | 285 | 0.93% |
| VirtueMart | 157 | 0.51% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 51.3% share of all Portugal e-commerce stores (26,850) , with Shopify at 20.0% and Custom at 7.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
26,850 stores
10,446 stores
3,847 stores
2,576 stores
4,948 stores
613 stores
599 stores
517 stores
1,654 stores
279 stores
Visual Distribution
26,850 stores
10,446 stores
3,847 stores
2,576 stores
4,948 stores
613 stores
599 stores
517 stores
1,654 stores
279 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 26850 | 51.31% |
| Shopify | 10446 | 19.96% |
| Custom | 3847 | 7.35% |
| PrestaShop | 2576 | 4.92% |
| Wix eCommerce | 4948 | 9.46% |
| Jumpseller | 613 | 1.17% |
| Magento | 599 | 1.14% |
| OpenCart | 517 | 0.99% |
| Squarespace Commerce | 1654 | 3.16% |
| VirtueMart | 279 | 0.53% |
Categories Distribution
Clothing & Accessories stores with 19.5% of all stores (5,350 stores) , followed by Health & Beauty (16.4%) and Food & Beverages (10.8%) .
Base: 27,430 AI-verified stores with physical delivery and detected product categories (86.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,350 stores
4,498 stores
2,959 stores
2,131 stores
1,702 stores
1,630 stores
1,442 stores
1,431 stores
1,041 stores
1,029 stores
Visual Distribution
5,350 stores
4,498 stores
2,959 stores
2,131 stores
1,702 stores
1,630 stores
1,442 stores
1,431 stores
1,041 stores
1,029 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5350 | 19.50% |
| Health & Beauty | 4498 | 16.40% |
| Food & Beverages | 2959 | 10.79% |
| Home & Garden | 2131 | 7.77% |
| Electronics & Technology | 1702 | 6.20% |
| Sporting Goods & Outdoor Gear | 1630 | 5.94% |
| Arts & Entertainment | 1442 | 5.26% |
| Jewelry & Watches | 1431 | 5.22% |
| Toys & Games | 1041 | 3.80% |
| Vehicles & Parts | 1029 | 3.75% |
Payment Providers Distribution
PayPal stores with 29.7% among AI-verified physical stores (3,920 stores) , followed by MB WAY (21.5%) and MasterCard (8.3%) .
Base: 7,397 AI-verified physical stores with detectable payment providers (23.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,920 stores
2,836 stores
1,091 stores
989 stores
923 stores
886 stores
666 stores
662 stores
539 stores
137 stores
Visual Distribution
3,920 stores
2,836 stores
1,091 stores
989 stores
923 stores
886 stores
666 stores
662 stores
539 stores
137 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3920 | 29.74% |
| MB WAY | 2836 | 21.51% |
| MasterCard | 1091 | 8.28% |
| American Express | 989 | 7.50% |
| Stripe Connect | 923 | 7.00% |
| VISA | 886 | 6.72% |
| Klarna | 666 | 5.05% |
| Apple Pay | 662 | 5.02% |
| Google Pay | 539 | 4.09% |
| JCB | 137 | 1.04% |
Shipping Carriers Distribution
Estes stores with 39.1% among AI-verified physical stores (6,728 stores) , followed by CTT (25.9%) and Correios (7.3%) .
Base: 10,832 AI-verified physical stores with detectable shipping carriers (34.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
6,728 stores
4,463 stores
1,256 stores
1,000 stores
830 stores
739 stores
533 stores
354 stores
343 stores
221 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Estes | 6728 | 39.08% |
| CTT | 4463 | 25.92% |
| Correios | 1256 | 7.29% |
| UPS | 1000 | 5.81% |
| DHL | 830 | 4.82% |
| DPD | 739 | 4.29% |
| GLS | 533 | 3.10% |
| MRW | 354 | 2.06% |
| TNT | 343 | 1.99% |
| FedEx | 221 | 1.28% |
Store Launch Timeline
Over the past 12 months, 6,704 new stores were launched in Portugal , with the highest activity in 2026-05 (937 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
937 stores launched
783 stores launched
705 stores launched
589 stores launched
522 stores launched
451 stores launched
544 stores launched
586 stores launched
509 stores launched
450 stores launched
463 stores launched
165 stores launched
Monthly Trend
14.0% of last 12 months
11.7% of last 12 months
10.5% of last 12 months
8.8% of last 12 months
7.8% of last 12 months
6.7% of last 12 months
8.1% of last 12 months
8.7% of last 12 months
7.6% of last 12 months
6.7% of last 12 months
6.9% of last 12 months
2.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 937 | 13.98% |
| 2026-04 | 783 | 11.68% |
| 2026-03 | 705 | 10.52% |
| 2026-02 | 589 | 8.79% |
| 2026-01 | 522 | 7.79% |
| 2025-12 | 451 | 6.73% |
| 2025-11 | 544 | 8.11% |
| 2025-10 | 586 | 8.74% |
| 2025-09 | 509 | 7.59% |
| 2025-08 | 450 | 6.71% |
| 2025-07 | 463 | 6.91% |
| 2025-06 | 165 | 2.46% |
Active Stores by Launch Year
Currently, 31,542 active stores in Portugal are tracked in our database , with the most stores launched in 2026 (3,598 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,598 active stores
5,112 active stores
3,143 active stores
2,343 active stores
2,006 active stores
2,240 active stores
2,345 active stores
1,468 active stores
1,527 active stores
1,376 active stores
713 active stores
784 active stores
573 active stores
968 active stores
423 active stores
Distribution by Launch Year
11.4% of tracked active stores
16.2% of tracked active stores
10.0% of tracked active stores
7.4% of tracked active stores
6.4% of tracked active stores
7.1% of tracked active stores
7.4% of tracked active stores
4.7% of tracked active stores
4.8% of tracked active stores
4.4% of tracked active stores
2.3% of tracked active stores
2.5% of tracked active stores
1.8% of tracked active stores
3.1% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3598 | 11.41% |
| 2025 | 5112 | 16.21% |
| 2024 | 3143 | 9.96% |
| 2023 | 2343 | 7.43% |
| 2022 | 2006 | 6.36% |
| 2021 | 2240 | 7.10% |
| 2020 | 2345 | 7.43% |
| 2019 | 1468 | 4.65% |
| 2018 | 1527 | 4.84% |
| 2017 | 1376 | 4.36% |
| 2016 | 713 | 2.26% |
| 2015 | 784 | 2.49% |
| 2014 | 573 | 1.82% |
| 2013 | 968 | 3.07% |
| 2012 | 423 | 1.34% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Salesforce Commerce Cloud - Food & Beverages
Custom
Salesforce Commerce Cloud
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Pets & Pet Supplies
WooCommerce - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Baby & Toddler
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 31.7k | 100.00% |
| Emails | 16.8k | 53.03% |
| Phones | 16.1k | 50.75% |
| Ecommerce platform | 31.7k | 100.00% |
| Couriers | 10.8k | 34.14% |
| Payment Providers | 7.4k | 23.32% |
| Categories | 28.3k | 89.30% |
| Social Media | 22.6k | 71.36% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Portugal e-commerce landscape:
Analyze 31.7k verified e-commerce stores in Portugal - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Portugal e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Portugal e-commerce intelligence?
-
We track 31.7k verified Portugal e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 33.5% among stores with at least one detectable social profile (19,330 stores) , followed by Facebook (32.3%) and YouTube (8.6%) .
Base: 22,638 stores with any detectable social profile (71.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
19,330 stores
18,671 stores
4,967 stores
3,888 stores
3,221 stores
2,369 stores
2,187 stores
1,959 stores
1,001 stores
134 stores
Visual Distribution
19,330 stores
18,671 stores
4,967 stores
3,888 stores
3,221 stores
2,369 stores
2,187 stores
1,959 stores
1,001 stores
134 stores