Portugal E-commerce Database
Explore 33.7k verified e-commerce stores in the Portugal. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 57.4k with e-commerce signals. 33.7k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 36.4% of stores with physical delivery (11,992 stores) , followed by Shopify (33.9%) and Custom (11.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,992 stores
11,145 stores
3,899 stores
2,596 stores
1,178 stores
611 stores
602 stores
486 stores
265 stores
128 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11992 | 36.45% |
| Shopify | 11145 | 33.87% |
| Custom | 3899 | 11.85% |
| PrestaShop | 2596 | 7.89% |
| Wix eCommerce | 1178 | 3.58% |
| Jumpseller | 611 | 1.86% |
| Magento | 602 | 1.83% |
| OpenCart | 486 | 1.48% |
| Squarespace Commerce | 265 | 0.81% |
| nopCommerce | 128 | 0.39% |
All Stores Distribution
WooCommerce holds 50.4% share of all Portugal e-commerce stores (27,916) , with Shopify at 21.4% and Custom at 7.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
27,916 stores
11,835 stores
3,899 stores
2,790 stores
5,277 stores
661 stores
689 stores
591 stores
1,605 stores
168 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 27916 | 50.36% |
| Shopify | 11835 | 21.35% |
| Custom | 3899 | 7.03% |
| PrestaShop | 2790 | 5.03% |
| Wix eCommerce | 5277 | 9.52% |
| Jumpseller | 661 | 1.19% |
| Magento | 689 | 1.24% |
| OpenCart | 591 | 1.07% |
| Squarespace Commerce | 1605 | 2.90% |
| nopCommerce | 168 | 0.30% |
Categories Distribution
Clothing & Accessories leads with 24.3% of all stores (6,263 stores) , followed by Health & Beauty (18.4%) and Food & Beverages (9.6%) .
Base: 25,785 AI-verified stores with physical delivery and detected product categories (76.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,263 stores
4,756 stores
2,471 stores
2,221 stores
1,767 stores
1,746 stores
1,118 stores
902 stores
802 stores
797 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6263 | 24.29% |
| Health & Beauty | 4756 | 18.44% |
| Food & Beverages | 2471 | 9.58% |
| Electronics & Technology | 2221 | 8.61% |
| Jewelry & Watches | 1767 | 6.85% |
| Home & Garden | 1746 | 6.77% |
| Furniture & Home Decor | 1118 | 4.34% |
| Vehicles & Parts | 902 | 3.50% |
| Gifts & Special Occasions | 802 | 3.11% |
| Tools & Hardware | 797 | 3.09% |
| Arts & Entertainment | 655 | 2.54% |
| Sporting Goods & Outdoor Gear | 651 | 2.52% |
| Pets & Pet Supplies | 600 | 2.33% |
| Business & Industrial | 530 | 2.06% |
| Baby & Toddler | 506 | 1.96% |
Payment Providers Distribution
PayPal leads with 29.9% among AI-verified physical stores (5,253 stores) , followed by MB WAY (18.8%) and MasterCard (8.6%) .
Base: 9,471 AI-verified physical stores with detectable payment providers (28.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,253 stores
3,300 stores
1,515 stores
1,469 stores
1,189 stores
1,124 stores
1,072 stores
968 stores
883 stores
154 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 5253 | 29.85% |
| MB WAY | 3300 | 18.75% |
| MasterCard | 1515 | 8.61% |
| American Express | 1469 | 8.35% |
| Stripe Connect | 1189 | 6.76% |
| Apple Pay | 1124 | 6.39% |
| VISA | 1072 | 6.09% |
| Klarna | 968 | 5.50% |
| Google Pay | 883 | 5.02% |
| Bolt | 154 | 0.88% |
| JCB | 152 | 0.86% |
| SEPA | 149 | 0.85% |
| Bancontact | 147 | 0.84% |
| Amazon Pay | 131 | 0.74% |
| BitCoin | 90 | 0.51% |
Shipping Carriers Distribution
Estes leads with 35.9% among AI-verified physical stores (8,117 stores) , followed by CTT (24.9%) and Correios (9.6%) .
Base: 13,842 AI-verified physical stores with detectable shipping carriers (41.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Estes | 8117 | 35.93% |
| CTT | 5634 | 24.94% |
| Correios | 2159 | 9.56% |
| UPS | 1353 | 5.99% |
| DHL | 1305 | 5.78% |
| DPD | 971 | 4.30% |
| GLS | 691 | 3.06% |
| MRW | 483 | 2.14% |
| TNT | 431 | 1.91% |
| FedEx | 398 | 1.76% |
| NACEX | 293 | 1.30% |
| Correos | 252 | 1.12% |
| USPS | 180 | 0.80% |
| Chronopost | 176 | 0.78% |
| Seur | 149 | 0.66% |
Store Launch Timeline
Over the past 12 months, 7,790 new stores were launched in Portugal , with the highest activity in 2026-02 (602 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
602 stores launched
902 stores launched
757 stores launched
860 stores launched
827 stores launched
676 stores launched
589 stores launched
577 stores launched
524 stores launched
535 stores launched
496 stores launched
445 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 602 | 7.73% |
| 2026-01 | 902 | 11.58% |
| 2025-12 | 757 | 9.72% |
| 2025-11 | 860 | 11.04% |
| 2025-10 | 827 | 10.62% |
| 2025-09 | 676 | 8.68% |
| 2025-08 | 589 | 7.56% |
| 2025-07 | 577 | 7.41% |
| 2025-06 | 524 | 6.73% |
| 2025-05 | 535 | 6.87% |
| 2025-04 | 496 | 6.37% |
| 2025-03 | 445 | 5.71% |
Active Stores by Launch Year
Currently, 33,467 active stores in Portugal are tracked in our database , with the most stores launched in 2026 (1,510 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,510 active stores
7,157 active stores
3,694 active stores
2,669 active stores
2,206 active stores
2,403 active stores
2,584 active stores
1,557 active stores
1,635 active stores
1,459 active stores
764 active stores
825 active stores
606 active stores
971 active stores
467 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1510 | 4.51% |
| 2025 | 7157 | 21.39% |
| 2024 | 3694 | 11.04% |
| 2023 | 2669 | 7.98% |
| 2022 | 2206 | 6.59% |
| 2021 | 2403 | 7.18% |
| 2020 | 2584 | 7.72% |
| 2019 | 1557 | 4.65% |
| 2018 | 1635 | 4.89% |
| 2017 | 1459 | 4.36% |
| 2016 | 764 | 2.28% |
| 2015 | 825 | 2.47% |
| 2014 | 606 | 1.81% |
| 2013 | 971 | 2.90% |
| 2012 | 467 | 1.40% |
| 2011 | 416 | 1.24% |
| 2010 | 381 | 1.14% |
| 2009 | 403 | 1.20% |
| 2008 | 361 | 1.08% |
| 2007 | 315 | 0.94% |
| 2006 | 164 | 0.49% |
| 2005 | 157 | 0.47% |
| 2004 | 148 | 0.44% |
| 2003 | 158 | 0.47% |
| 2002 | 123 | 0.37% |
| 2001 | 128 | 0.38% |
| 2000 | 98 | 0.29% |
| 1999 | 55 | 0.16% |
| 1998 | 38 | 0.11% |
| 1997 | 10 | 0.03% |
| 1996 | 4 | 0.01% |
| 1995 | 1 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Salesforce Commerce Cloud
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify
Shopify - Jewelry & Watches
WooCommerce - Toys & Games
Shopify - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 33.7k | 100.00% |
| Emails | 21.4k | 63.49% |
| Phones | 9.3k | 27.47% |
| Ecommerce platform | 33.7k | 100.00% |
| Couriers | 13.8k | 41.08% |
| Payment Providers | 9.5k | 28.11% |
| Categories | 26.8k | 79.58% |
| Social Media | 23.8k | 70.49% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Portugal e-commerce landscape:
Analyze 33.7k verified e-commerce stores in Portugal - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Portugal e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Portugal e-commerce intelligence?
-
We track 33.7k verified Portugal e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 33.1% among stores with at least one detectable social profile (20,299 stores) , followed by Facebook (31.8%) and YouTube (8.8%) .
Base: 23,755 stores with any detectable social profile (70.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,299 stores
19,500 stores
5,378 stores
4,154 stores
3,370 stores
2,824 stores
2,469 stores
2,103 stores
1,067 stores
157 stores
Visual Distribution