Portugal E-commerce Database
Explore 39.3k e-commerce stores in the Portugal. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 30.9% of stores with physical delivery (11,956 stores) , followed by Shopify (30.6%) and Custom (24.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,956 stores
11,821 stores
9,321 stores
2,322 stores
1,312 stores
548 stores
508 stores
455 stores
276 stores
125 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11956 | 30.94% |
| Shopify | 11821 | 30.59% |
| Custom | 9321 | 24.12% |
| PrestaShop | 2322 | 6.01% |
| Wix eCommerce | 1312 | 3.40% |
| Magento | 548 | 1.42% |
| Jumpseller | 508 | 1.31% |
| OpenCart | 455 | 1.18% |
| Squarespace Commerce | 276 | 0.71% |
| nopCommerce | 125 | 0.32% |
All Stores Distribution
WooCommerce holds 40.7% share of all Portugal e-commerce stores (23,979) , with Shopify at 25.2% and Custom at 15.8% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
23,979 stores
14,889 stores
9,321 stores
2,606 stores
5,054 stores
703 stores
590 stores
608 stores
1,067 stores
167 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 23979 | 40.65% |
| Shopify | 14889 | 25.24% |
| Custom | 9321 | 15.80% |
| PrestaShop | 2606 | 4.42% |
| Wix eCommerce | 5054 | 8.57% |
| Magento | 703 | 1.19% |
| Jumpseller | 590 | 1.00% |
| OpenCart | 608 | 1.03% |
| Squarespace Commerce | 1067 | 1.81% |
| nopCommerce | 167 | 0.28% |
Categories Distribution
Clothing & Accessories leads with 21.8% of all stores (6,494 stores) , followed by Health & Beauty (17.2%) and Food & Beverages (10.5%) .
Top 10 Categories
6,494 stores
5,121 stores
3,117 stores
2,379 stores
1,951 stores
1,816 stores
1,593 stores
1,481 stores
1,063 stores
885 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6494 | 21.83% |
| Health & Beauty | 5121 | 17.21% |
| Food & Beverages | 3117 | 10.48% |
| Electronics & Technology | 2379 | 8.00% |
| Home & Garden | 1951 | 6.56% |
| Jewelry & Watches | 1816 | 6.10% |
| Vehicles & Parts | 1593 | 5.35% |
| Furniture & Home Decor | 1481 | 4.98% |
| Arts & Entertainment | 1063 | 3.57% |
| Sporting Goods & Outdoor Gear | 885 | 2.97% |
| Tools & Hardware | 845 | 2.84% |
| Gifts & Special Occasions | 841 | 2.83% |
| Business & Industrial | 785 | 2.64% |
| Pets & Pet Supplies | 731 | 2.46% |
| Books & Media | 651 | 2.19% |
Payment Providers Distribution
PayPal leads with 29.8% among AI-verified physical stores (4,787 stores) , followed by MB WAY (18.0%) and MasterCard (8.8%) .
Base: 8,878 AI-verified physical stores with detectable payment providers (22.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,787 stores
2,890 stores
1,421 stores
1,350 stores
1,140 stores
1,001 stores
971 stores
882 stores
767 stores
185 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 4787 | 29.79% |
| MB WAY | 2890 | 17.98% |
| MasterCard | 1421 | 8.84% |
| American Express | 1350 | 8.40% |
| Stripe Connect | 1140 | 7.09% |
| VISA | 1001 | 6.23% |
| Apple Pay | 971 | 6.04% |
| Klarna | 882 | 5.49% |
| Google Pay | 767 | 4.77% |
| Bolt | 185 | 1.15% |
| JCB | 181 | 1.13% |
| Paddle | 150 | 0.93% |
| SEPA | 148 | 0.92% |
| Bancontact | 108 | 0.67% |
| Amazon Pay | 90 | 0.56% |
Shipping Carriers Distribution
Estes leads with 38.5% among AI-verified physical stores (8,353 stores) , followed by CTT (23.4%) and Correios (10.1%) .
Base: 13,826 AI-verified physical stores with detectable shipping carriers (35.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Estes | 8353 | 38.51% |
| CTT | 5077 | 23.41% |
| Correios | 2197 | 10.13% |
| UPS | 1153 | 5.32% |
| DHL | 1144 | 5.27% |
| DPD | 887 | 4.09% |
| GLS | 646 | 2.98% |
| TNT | 451 | 2.08% |
| MRW | 433 | 2.00% |
| FedEx | 362 | 1.67% |
| Correos | 270 | 1.24% |
| NACEX | 220 | 1.01% |
| Chronopost | 178 | 0.82% |
| USPS | 178 | 0.82% |
| Seur | 141 | 0.65% |
Store Launch Timeline
Over the past 12 months, 8,976 new stores were launched in Portugal , with the highest activity in 2025-10 (1,151 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,151 stores launched
1,020 stores launched
1,017 stores launched
954 stores launched
820 stores launched
803 stores launched
706 stores launched
670 stores launched
583 stores launched
596 stores launched
410 stores launched
246 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 1151 | 12.82% |
| 2025-09 | 1020 | 11.36% |
| 2025-08 | 1017 | 11.33% |
| 2025-07 | 954 | 10.63% |
| 2025-06 | 820 | 9.14% |
| 2025-05 | 803 | 8.95% |
| 2025-04 | 706 | 7.87% |
| 2025-03 | 670 | 7.46% |
| 2025-02 | 583 | 6.50% |
| 2025-01 | 596 | 6.64% |
| 2024-12 | 410 | 4.57% |
| 2024-11 | 246 | 2.74% |
Active Stores by Launch Year
Currently, 38,787 active stores in Portugal are tracked in our database , with the most stores launched in 2025 (8,350 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,350 active stores
4,225 active stores
3,043 active stores
2,611 active stores
2,798 active stores
2,966 active stores
1,903 active stores
1,937 active stores
1,680 active stores
1,064 active stores
1,086 active stores
790 active stores
1,375 active stores
620 active stores
567 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 8350 | 21.53% |
| 2024 | 4225 | 10.89% |
| 2023 | 3043 | 7.85% |
| 2022 | 2611 | 6.73% |
| 2021 | 2798 | 7.21% |
| 2020 | 2966 | 7.65% |
| 2019 | 1903 | 4.91% |
| 2018 | 1937 | 4.99% |
| 2017 | 1680 | 4.33% |
| 2016 | 1064 | 2.74% |
| 2015 | 1086 | 2.80% |
| 2014 | 790 | 2.04% |
| 2013 | 1375 | 3.55% |
| 2012 | 620 | 1.60% |
| 2011 | 567 | 1.46% |
| 2010 | 508 | 1.31% |
| 2009 | 578 | 1.49% |
| 2008 | 560 | 1.44% |
| 2007 | 451 | 1.16% |
| 2006 | 249 | 0.64% |
| 2005 | 231 | 0.60% |
| 2004 | 246 | 0.63% |
| 2003 | 248 | 0.64% |
| 2002 | 192 | 0.50% |
| 2001 | 202 | 0.52% |
| 2000 | 129 | 0.33% |
| 1999 | 82 | 0.21% |
| 1998 | 66 | 0.17% |
| 1997 | 22 | 0.06% |
| 1996 | 6 | 0.02% |
| 1995 | 2 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Portugal's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Home & Garden
Shopify
Shopify — Health & Beauty
Shopify
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 39.3k | 100.00% |
| Emails | 25.2k | 64.00% |
| Phones | 11.8k | 30.02% |
| Ecommerce platform | 39.3k | 100.00% |
| Couriers | 13.8k | 35.17% |
| Payment Providers | 8.9k | 22.58% |
| Categories | 31.3k | 79.58% |
| Social Media | 26.5k | 67.45% |
Starter Package
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Get instant access to our database
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Portugal E-commerce Database to:
Gain actionable insights into 39.3k physical stores in Portugal.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Portugal online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Portugal E-commerce Database?
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Our database covers over 39.3k Portugal physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.9% among stores with at least one detectable social profile (21,852 stores) , followed by Facebook (32.6%) and YouTube (9.0%) .
Base: 26,519 stores with any detectable social profile (67.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
21,852 stores
21,670 stores
5,955 stores
4,079 stores
3,734 stores
3,138 stores
2,296 stores
2,243 stores
1,326 stores
178 stores
Visual Distribution