Portugal E-commerce Market
Explore 31.7k verified e-commerce stores in the Portugal. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 54.8k with e-commerce signals. 31.7k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 36.8% of stores with physical delivery (11,663 stores) , followed by Shopify (30.7%) and Custom (12.1%) .
Base: 31,725 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,663 stores
9,751 stores
3,847 stores
2,355 stores
1,083 stores
539 stores
498 stores
423 stores
285 stores
157 stores
Visual Distribution
11,663 stores
9,751 stores
3,847 stores
2,355 stores
1,083 stores
539 stores
498 stores
423 stores
285 stores
157 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11663 | 36.76% |
| Shopify | 9751 | 30.74% |
| Custom | 3847 | 12.13% |
| PrestaShop | 2355 | 7.42% |
| Wix eCommerce | 1083 | 3.41% |
| Jumpseller | 539 | 1.70% |
| Magento | 498 | 1.57% |
| OpenCart | 423 | 1.33% |
| Squarespace Commerce | 285 | 0.90% |
| VirtueMart | 157 | 0.49% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 49.0% share of detected Portugal e-commerce signals (26,850) , with Shopify at 19.1% and Custom at 7.0% (June 2026) .
Base: 54,783 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
26,850 websites
10,446 websites
3,847 websites
2,576 websites
4,948 websites
613 websites
599 websites
517 websites
1,654 websites
279 websites
Visual Distribution
26,850 websites
10,446 websites
3,847 websites
2,576 websites
4,948 websites
613 websites
599 websites
517 websites
1,654 websites
279 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 26850 | 49.01% |
| Shopify | 10446 | 19.07% |
| Custom | 3847 | 7.02% |
| PrestaShop | 2576 | 4.70% |
| Wix eCommerce | 4948 | 9.03% |
| Jumpseller | 613 | 1.12% |
| Magento | 599 | 1.09% |
| OpenCart | 517 | 0.94% |
| Squarespace Commerce | 1654 | 3.02% |
| VirtueMart | 279 | 0.51% |
Categories Distribution
Clothing & Accessories stores with 16.9% of all stores (5,350 stores) , followed by Health & Beauty (14.2%) and Food & Beverages (9.3%) .
Base: 31,725 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,350 stores
4,498 stores
2,959 stores
2,131 stores
1,702 stores
1,630 stores
1,442 stores
1,431 stores
1,041 stores
1,029 stores
Visual Distribution
5,350 stores
4,498 stores
2,959 stores
2,131 stores
1,702 stores
1,630 stores
1,442 stores
1,431 stores
1,041 stores
1,029 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5350 | 16.86% |
| Health & Beauty | 4498 | 14.18% |
| Food & Beverages | 2959 | 9.33% |
| Home & Garden | 2131 | 6.72% |
| Electronics & Technology | 1702 | 5.36% |
| Sporting Goods & Outdoor Gear | 1630 | 5.14% |
| Arts & Entertainment | 1442 | 4.55% |
| Jewelry & Watches | 1431 | 4.51% |
| Toys & Games | 1041 | 3.28% |
| Vehicles & Parts | 1029 | 3.24% |
Payment Providers Distribution
PayPal accounts for 31.0% of displayed detection occurrences (3,920 occurrences) , followed by MB WAY (22.4%) and MasterCard (8.6%) .
Base: 12,649 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
3,920 occurrences
2,836 occurrences
1,091 occurrences
989 occurrences
923 occurrences
886 occurrences
666 occurrences
662 occurrences
539 occurrences
137 occurrences
Visual Distribution
3,920 occurrences
2,836 occurrences
1,091 occurrences
989 occurrences
923 occurrences
886 occurrences
666 occurrences
662 occurrences
539 occurrences
137 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 3920 | 30.99% |
| MB WAY | 2836 | 22.42% |
| MasterCard | 1091 | 8.63% |
| American Express | 989 | 7.82% |
| Stripe Connect | 923 | 7.30% |
| VISA | 886 | 7.00% |
| Klarna | 666 | 5.27% |
| Apple Pay | 662 | 5.23% |
| Google Pay | 539 | 4.26% |
| JCB | 137 | 1.08% |
Shipping Carriers Distribution
Estes accounts for 40.9% of displayed detection occurrences (6,728 occurrences) , followed by CTT (27.1%) and Correios (7.6%) .
Base: 16,467 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
6,728 occurrences
4,463 occurrences
1,256 occurrences
1,000 occurrences
830 occurrences
739 occurrences
533 occurrences
354 occurrences
343 occurrences
221 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Estes | 6728 | 40.86% |
| CTT | 4463 | 27.10% |
| Correios | 1256 | 7.63% |
| UPS | 1000 | 6.07% |
| DHL | 830 | 5.04% |
| DPD | 739 | 4.49% |
| GLS | 533 | 3.24% |
| MRW | 354 | 2.15% |
| TNT | 343 | 2.08% |
| FedEx | 221 | 1.34% |
Store Launch Timeline
Over the past 12 months, 6,704 new stores were launched in Portugal , with the highest activity in 2026-05 (937 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
937 stores launched
783 stores launched
705 stores launched
589 stores launched
522 stores launched
451 stores launched
544 stores launched
586 stores launched
509 stores launched
450 stores launched
463 stores launched
165 stores launched
Monthly Trend
14.0% of last 12 months
11.7% of last 12 months
10.5% of last 12 months
8.8% of last 12 months
7.8% of last 12 months
6.7% of last 12 months
8.1% of last 12 months
8.7% of last 12 months
7.6% of last 12 months
6.7% of last 12 months
6.9% of last 12 months
2.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 937 | 13.98% |
| 2026-04 | 783 | 11.68% |
| 2026-03 | 705 | 10.52% |
| 2026-02 | 589 | 8.79% |
| 2026-01 | 522 | 7.79% |
| 2025-12 | 451 | 6.73% |
| 2025-11 | 544 | 8.11% |
| 2025-10 | 586 | 8.74% |
| 2025-09 | 509 | 7.59% |
| 2025-08 | 450 | 6.71% |
| 2025-07 | 463 | 6.91% |
| 2025-06 | 165 | 2.46% |
Active Stores by Launch Year
Currently, 31,542 active stores in Portugal are tracked in our database , with the most stores launched in 2026 (3,598 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,598 active stores
5,112 active stores
3,143 active stores
2,343 active stores
2,006 active stores
2,240 active stores
2,345 active stores
1,468 active stores
1,527 active stores
1,376 active stores
713 active stores
784 active stores
573 active stores
968 active stores
423 active stores
Distribution by Launch Year
11.4% of tracked active stores
16.2% of tracked active stores
10.0% of tracked active stores
7.4% of tracked active stores
6.4% of tracked active stores
7.1% of tracked active stores
7.4% of tracked active stores
4.7% of tracked active stores
4.8% of tracked active stores
4.4% of tracked active stores
2.3% of tracked active stores
2.5% of tracked active stores
1.8% of tracked active stores
3.1% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3598 | 11.41% |
| 2025 | 5112 | 16.21% |
| 2024 | 3143 | 9.96% |
| 2023 | 2343 | 7.43% |
| 2022 | 2006 | 6.36% |
| 2021 | 2240 | 7.10% |
| 2020 | 2345 | 7.43% |
| 2019 | 1468 | 4.65% |
| 2018 | 1527 | 4.84% |
| 2017 | 1376 | 4.36% |
| 2016 | 713 | 2.26% |
| 2015 | 784 | 2.49% |
| 2014 | 573 | 1.82% |
| 2013 | 968 | 3.07% |
| 2012 | 423 | 1.34% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Salesforce Commerce Cloud - Food & Beverages
Custom
Salesforce Commerce Cloud
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Pets & Pet Supplies
WooCommerce - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Baby & Toddler
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 31.7k | 100.00% |
| Emails | 16.8k | 53.03% |
| Phones | 16.1k | 50.75% |
| Ecommerce platform | 31.7k | 100.00% |
| Couriers | 10.8k | 34.14% |
| Payment Providers | 7.4k | 23.32% |
| Categories | 28.3k | 89.30% |
| Social Media | 22.6k | 71.36% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Portugal e-commerce landscape:
Analyze 31.7k verified e-commerce stores in Portugal - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Use this market overview to plan payment-provider prospecting or logistics account research.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Portugal e-commerce intelligence?
-
We track 31.7k verified Portugal e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.5% of displayed detection occurrences (19,330 occurrences) , followed by Facebook (32.3%) and YouTube (8.6%) .
Base: 57,727 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
19,330 occurrences
18,671 occurrences
4,967 occurrences
3,888 occurrences
3,221 occurrences
2,369 occurrences
2,187 occurrences
1,959 occurrences
1,001 occurrences
134 occurrences
Visual Distribution
19,330 occurrences
18,671 occurrences
4,967 occurrences
3,888 occurrences
3,221 occurrences
2,369 occurrences
2,187 occurrences
1,959 occurrences
1,001 occurrences
134 occurrences