Portugal E-commerce Market
Explore 34.3k verified e-commerce stores in the Portugal. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 59.4k with e-commerce signals. 34.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 37.4% of stores with physical delivery (12,330 stores) , followed by Shopify (33.5%) and Custom (12.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
12,330 stores
11,033 stores
4,016 stores
2,456 stores
1,120 stores
567 stores
534 stores
444 stores
315 stores
159 stores
Visual Distribution
12,330 stores
11,033 stores
4,016 stores
2,456 stores
1,120 stores
567 stores
534 stores
444 stores
315 stores
159 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 12330 | 37.39% |
| Shopify | 11033 | 33.46% |
| Custom | 4016 | 12.18% |
| PrestaShop | 2456 | 7.45% |
| Wix eCommerce | 1120 | 3.40% |
| Jumpseller | 567 | 1.72% |
| Magento | 534 | 1.62% |
| OpenCart | 444 | 1.35% |
| Squarespace Commerce | 315 | 0.96% |
| VirtueMart | 159 | 0.48% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 50.6% share of all Portugal e-commerce stores (28,223) , with Shopify at 21.2% and Custom at 7.2% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
28,223 stores
11,809 stores
4,016 stores
2,686 stores
5,092 stores
639 stores
632 stores
545 stores
1,855 stores
291 stores
Visual Distribution
28,223 stores
11,809 stores
4,016 stores
2,686 stores
5,092 stores
639 stores
632 stores
545 stores
1,855 stores
291 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 28223 | 50.59% |
| Shopify | 11809 | 21.17% |
| Custom | 4016 | 7.20% |
| PrestaShop | 2686 | 4.81% |
| Wix eCommerce | 5092 | 9.13% |
| Jumpseller | 639 | 1.15% |
| Magento | 632 | 1.13% |
| OpenCart | 545 | 0.98% |
| Squarespace Commerce | 1855 | 3.33% |
| VirtueMart | 291 | 0.52% |
Categories Distribution
Clothing & Accessories stores with 19.8% of all stores (5,847 stores) , followed by Health & Beauty (16.5%) and Food & Beverages (10.7%) .
Base: 29,537 AI-verified stores with physical delivery and detected product categories (86.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,847 stores
4,863 stores
3,153 stores
2,286 stores
1,819 stores
1,806 stores
1,580 stores
1,518 stores
1,124 stores
1,082 stores
Visual Distribution
5,847 stores
4,863 stores
3,153 stores
2,286 stores
1,819 stores
1,806 stores
1,580 stores
1,518 stores
1,124 stores
1,082 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5847 | 19.80% |
| Health & Beauty | 4863 | 16.46% |
| Food & Beverages | 3153 | 10.67% |
| Home & Garden | 2286 | 7.74% |
| Electronics & Technology | 1819 | 6.16% |
| Sporting Goods & Outdoor Gear | 1806 | 6.11% |
| Jewelry & Watches | 1580 | 5.35% |
| Arts & Entertainment | 1518 | 5.14% |
| Toys & Games | 1124 | 3.81% |
| Vehicles & Parts | 1082 | 3.66% |
Payment Providers Distribution
PayPal stores with 30.1% among AI-verified physical stores (4,331 stores) , followed by MB WAY (21.3%) and MasterCard (8.5%) .
Base: 8,121 AI-verified physical stores with detectable payment providers (23.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,331 stores
3,056 stores
1,219 stores
1,093 stores
1,048 stores
956 stores
727 stores
685 stores
558 stores
143 stores
Visual Distribution
4,331 stores
3,056 stores
1,219 stores
1,093 stores
1,048 stores
956 stores
727 stores
685 stores
558 stores
143 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 4331 | 30.13% |
| MB WAY | 3056 | 21.26% |
| MasterCard | 1219 | 8.48% |
| American Express | 1093 | 7.61% |
| Stripe Connect | 1048 | 7.29% |
| VISA | 956 | 6.65% |
| Klarna | 727 | 5.06% |
| Apple Pay | 685 | 4.77% |
| Google Pay | 558 | 3.88% |
| JCB | 143 | 0.99% |
Shipping Carriers Distribution
Estes stores with 38.4% among AI-verified physical stores (7,300 stores) , followed by CTT (26.0%) and Correios (7.6%) .
Base: 11,915 AI-verified physical stores with detectable shipping carriers (34.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
7,300 stores
4,948 stores
1,448 stores
1,159 stores
908 stores
812 stores
560 stores
421 stores
382 stores
245 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Estes | 7300 | 38.37% |
| CTT | 4948 | 26.01% |
| Correios | 1448 | 7.61% |
| UPS | 1159 | 6.09% |
| DHL | 908 | 4.77% |
| DPD | 812 | 4.27% |
| GLS | 560 | 2.94% |
| MRW | 421 | 2.21% |
| TNT | 382 | 2.01% |
| FedEx | 245 | 1.29% |
Store Launch Timeline
Over the past 12 months, 7,656 new stores were launched in Portugal , with the highest activity in 2026-04 (901 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
901 stores launched
861 stores launched
771 stores launched
738 stores launched
579 stores launched
668 stores launched
704 stores launched
586 stores launched
529 stores launched
535 stores launched
500 stores launched
284 stores launched
Monthly Trend
11.8% of last 12 months
11.2% of last 12 months
10.1% of last 12 months
9.6% of last 12 months
7.6% of last 12 months
8.7% of last 12 months
9.2% of last 12 months
7.7% of last 12 months
6.9% of last 12 months
7.0% of last 12 months
6.5% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 901 | 11.77% |
| 2026-03 | 861 | 11.25% |
| 2026-02 | 771 | 10.07% |
| 2026-01 | 738 | 9.64% |
| 2025-12 | 579 | 7.56% |
| 2025-11 | 668 | 8.73% |
| 2025-10 | 704 | 9.20% |
| 2025-09 | 586 | 7.65% |
| 2025-08 | 529 | 6.91% |
| 2025-07 | 535 | 6.99% |
| 2025-06 | 500 | 6.53% |
| 2025-05 | 284 | 3.71% |
Active Stores by Launch Year
Currently, 34,103 active stores in Portugal are tracked in our database , with the most stores launched in 2026 (3,391 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,391 active stores
6,171 active stores
3,532 active stores
2,558 active stores
2,165 active stores
2,398 active stores
2,506 active stores
1,557 active stores
1,616 active stores
1,454 active stores
766 active stores
827 active stores
618 active stores
1,004 active stores
452 active stores
Distribution by Launch Year
9.9% of tracked active stores
18.1% of tracked active stores
10.4% of tracked active stores
7.5% of tracked active stores
6.3% of tracked active stores
7.0% of tracked active stores
7.3% of tracked active stores
4.6% of tracked active stores
4.7% of tracked active stores
4.3% of tracked active stores
2.2% of tracked active stores
2.4% of tracked active stores
1.8% of tracked active stores
2.9% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3391 | 9.94% |
| 2025 | 6171 | 18.10% |
| 2024 | 3532 | 10.36% |
| 2023 | 2558 | 7.50% |
| 2022 | 2165 | 6.35% |
| 2021 | 2398 | 7.03% |
| 2020 | 2506 | 7.35% |
| 2019 | 1557 | 4.57% |
| 2018 | 1616 | 4.74% |
| 2017 | 1454 | 4.26% |
| 2016 | 766 | 2.25% |
| 2015 | 827 | 2.43% |
| 2014 | 618 | 1.81% |
| 2013 | 1004 | 2.94% |
| 2012 | 452 | 1.33% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Salesforce Commerce Cloud - Food & Beverages
Custom
Custom
Salesforce Commerce Cloud
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Jewelry & Watches
Magento - Clothing & Accessories
WooCommerce
Shopify
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 34.3k | 100.00% |
| Emails | 18.9k | 55.07% |
| Phones | 17.3k | 50.39% |
| Ecommerce platform | 34.3k | 100.00% |
| Couriers | 11.9k | 34.74% |
| Payment Providers | 8.1k | 23.68% |
| Categories | 30.5k | 88.98% |
| Social Media | 24.2k | 70.61% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Portugal e-commerce landscape:
Analyze 34.3k verified e-commerce stores in Portugal - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Portugal e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Portugal e-commerce intelligence?
-
We track 34.3k verified Portugal e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 33.6% among stores with at least one detectable social profile (20,741 stores) , followed by Facebook (32.2%) and YouTube (8.6%) .
Base: 24,220 stores with any detectable social profile (70.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,741 stores
19,890 stores
5,294 stores
4,237 stores
3,367 stores
2,630 stores
2,354 stores
2,066 stores
1,070 stores
142 stores
Visual Distribution
20,741 stores
19,890 stores
5,294 stores
4,237 stores
3,367 stores
2,630 stores
2,354 stores
2,066 stores
1,070 stores
142 stores