Portugal E-commerce Market
Explore 33.6k verified e-commerce stores in the Portugal. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 73.5k with e-commerce signals. 33.6k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 35.5% of stores with physical delivery (11,926 stores) , followed by Shopify (33.7%) and Custom (11.3%) .
Base: 33,579 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,926 stores
11,306 stores
3,798 stores
2,387 stores
963 stores
707 stores
513 stores
468 stores
268 stores
158 stores
Visual Distribution
11,926 stores
11,306 stores
3,798 stores
2,387 stores
963 stores
707 stores
513 stores
468 stores
268 stores
158 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11926 | 35.52% |
| Shopify | 11306 | 33.67% |
| Custom | 3798 | 11.31% |
| PrestaShop | 2387 | 7.11% |
| Wix eCommerce | 963 | 2.87% |
| OpenCart | 707 | 2.11% |
| Jumpseller | 513 | 1.53% |
| Magento | 468 | 1.39% |
| Squarespace Commerce | 268 | 0.80% |
| Redicom Prolepse | 158 | 0.47% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 42.1% share of detected Portugal e-commerce signals (30,967) , with Shopify at 21.2% and Custom at 7.1% (October 2026) .
Base: 73,526 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
30,967 websites
15,605 websites
5,252 websites
3,297 websites
9,735 websites
896 websites
650 websites
917 websites
1,952 websites
271 websites
Visual Distribution
30,967 websites
15,605 websites
5,252 websites
3,297 websites
9,735 websites
896 websites
650 websites
917 websites
1,952 websites
271 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 30967 | 42.12% |
| Shopify | 15605 | 21.22% |
| Custom | 5252 | 7.14% |
| PrestaShop | 3297 | 4.48% |
| Wix eCommerce | 9735 | 13.24% |
| OpenCart | 896 | 1.22% |
| Jumpseller | 650 | 0.88% |
| Magento | 917 | 1.25% |
| Squarespace Commerce | 1952 | 2.65% |
| Redicom Prolepse | 271 | 0.37% |
Categories Distribution
Clothing & Accessories stores with 17.5% of all stores (5,865 stores) , followed by Health & Beauty (14.4%) and Food & Beverages (8.9%) .
Base: 33,579 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,865 stores
4,830 stores
2,995 stores
2,306 stores
1,721 stores
1,691 stores
1,584 stores
1,503 stores
1,129 stores
1,059 stores
Visual Distribution
5,865 stores
4,830 stores
2,995 stores
2,306 stores
1,721 stores
1,691 stores
1,584 stores
1,503 stores
1,129 stores
1,059 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5865 | 17.47% |
| Health & Beauty | 4830 | 14.38% |
| Food & Beverages | 2995 | 8.92% |
| Home & Garden | 2306 | 6.87% |
| Sporting Goods & Outdoor Gear | 1721 | 5.13% |
| Electronics & Technology | 1691 | 5.04% |
| Jewelry & Watches | 1584 | 4.72% |
| Arts & Entertainment | 1503 | 4.48% |
| Toys & Games | 1129 | 3.36% |
| Vehicles & Parts | 1059 | 3.15% |
Payment Providers Distribution
PayPal accounts for 16.9% of displayed detection occurrences (15,702 occurrences) , followed by Multibanco (12.6%) and VISA (11.9%) .
Base: 92,977 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
15,702 occurrences
11,676 occurrences
11,097 occurrences
10,903 occurrences
10,783 occurrences
10,222 occurrences
7,017 occurrences
5,783 occurrences
5,485 occurrences
4,309 occurrences
Visual Distribution
15,702 occurrences
11,676 occurrences
11,097 occurrences
10,903 occurrences
10,783 occurrences
10,222 occurrences
7,017 occurrences
5,783 occurrences
5,485 occurrences
4,309 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 15702 | 16.89% |
| Multibanco | 11676 | 12.56% |
| VISA | 11097 | 11.94% |
| MB WAY | 10903 | 11.73% |
| MasterCard | 10783 | 11.60% |
| Apple Pay | 10222 | 10.99% |
| American Express | 7017 | 7.55% |
| Klarna | 5783 | 6.22% |
| Maestro | 5485 | 5.90% |
| Shop Pay | 4309 | 4.63% |
Shipping Carriers Distribution
CTT accounts for 45.7% of displayed detection occurrences (8,369 occurrences) , followed by DHL (10.0%) and Correios (9.4%) .
Base: 18,316 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
8,369 occurrences
1,837 occurrences
1,723 occurrences
1,677 occurrences
1,141 occurrences
1,125 occurrences
729 occurrences
679 occurrences
670 occurrences
366 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| CTT | 8369 | 45.69% |
| DHL | 1837 | 10.03% |
| Correios | 1723 | 9.41% |
| DPD | 1677 | 9.16% |
| UPS | 1141 | 6.23% |
| GLS | 1125 | 6.14% |
| NACEX | 729 | 3.98% |
| FedEx | 679 | 3.71% |
| MRW | 670 | 3.66% |
| Correos | 366 | 2.00% |
Store Launch Timeline
Over the past 12 months, 8,079 new stores were launched in Portugal , with the highest activity in 2026-09 (1,402 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,402 stores launched
1,249 stores launched
953 stores launched
742 stores launched
714 stores launched
568 stores launched
574 stores launched
495 stores launched
464 stores launched
385 stores launched
455 stores launched
78 stores launched
Monthly Trend
17.4% of last 12 months
15.5% of last 12 months
11.8% of last 12 months
9.2% of last 12 months
8.8% of last 12 months
7.0% of last 12 months
7.1% of last 12 months
6.1% of last 12 months
5.7% of last 12 months
4.8% of last 12 months
5.6% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1402 | 17.35% |
| 2026-08 | 1249 | 15.46% |
| 2026-07 | 953 | 11.80% |
| 2026-06 | 742 | 9.18% |
| 2026-05 | 714 | 8.84% |
| 2026-04 | 568 | 7.03% |
| 2026-03 | 574 | 7.10% |
| 2026-02 | 495 | 6.13% |
| 2026-01 | 464 | 5.74% |
| 2025-12 | 385 | 4.77% |
| 2025-11 | 455 | 5.63% |
| 2025-10 | 78 | 0.97% |
Active Stores by Launch Year
Currently, 33,401 active stores in Portugal are tracked in our database , with the most stores launched in 2026 (7,594 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,594 active stores
4,232 active stores
2,894 active stores
2,216 active stores
1,843 active stores
2,095 active stores
2,225 active stores
1,399 active stores
1,441 active stores
1,324 active stores
682 active stores
742 active stores
547 active stores
910 active stores
421 active stores
Distribution by Launch Year
22.7% of tracked active stores
12.7% of tracked active stores
8.7% of tracked active stores
6.6% of tracked active stores
5.5% of tracked active stores
6.3% of tracked active stores
6.7% of tracked active stores
4.2% of tracked active stores
4.3% of tracked active stores
4.0% of tracked active stores
2.0% of tracked active stores
2.2% of tracked active stores
1.6% of tracked active stores
2.7% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7594 | 22.74% |
| 2025 | 4232 | 12.67% |
| 2024 | 2894 | 8.66% |
| 2023 | 2216 | 6.63% |
| 2022 | 1843 | 5.52% |
| 2021 | 2095 | 6.27% |
| 2020 | 2225 | 6.66% |
| 2019 | 1399 | 4.19% |
| 2018 | 1441 | 4.31% |
| 2017 | 1324 | 3.96% |
| 2016 | 682 | 2.04% |
| 2015 | 742 | 2.22% |
| 2014 | 547 | 1.64% |
| 2013 | 910 | 2.72% |
| 2012 | 421 | 1.26% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Salesforce Commerce Cloud - Food & Beverages
Salesforce Commerce Cloud
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Health & Beauty
WooCommerce - Clothing & Accessories
Shopify
WooCommerce - Home & Garden
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 33.6k | 100.00% |
| Emails | 28.8k | 85.84% |
| Phones | 21.1k | 62.89% |
| Ecommerce platform | 33.6k | 100.00% |
| Couriers | 12.1k | 36.18% |
| Payment Providers | 24.7k | 73.65% |
| Categories | 30.1k | 89.61% |
| Social Media | 23k | 68.53% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Portugal e-commerce landscape:
Analyze 33.6k verified e-commerce stores in Portugal - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Portugal e-commerce intelligence?
-
We track 33.6k verified Portugal e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.2% of displayed detection occurrences (19,888 occurrences) , followed by Facebook (32.0%) and YouTube (8.4%) .
Base: 58,179 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
19,888 occurrences
18,614 occurrences
4,891 occurrences
4,302 occurrences
3,110 occurrences
2,211 occurrences
2,160 occurrences
1,851 occurrences
1,037 occurrences
115 occurrences
Visual Distribution
19,888 occurrences
18,614 occurrences
4,891 occurrences
4,302 occurrences
3,110 occurrences
2,211 occurrences
2,160 occurrences
1,851 occurrences
1,037 occurrences
115 occurrences