Portugal E-commerce Database
Explore 34.6k verified e-commerce stores in the Portugal. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 59.4k with e-commerce signals. 34.6k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 37.1% of stores with physical delivery (12,249 stores) , followed by Shopify (32.8%) and Custom (12.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
12,249 stores
10,844 stores
4,251 stores
2,505 stores
1,150 stores
579 stores
557 stores
464 stores
297 stores
153 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 12249 | 37.06% |
| Shopify | 10844 | 32.81% |
| Custom | 4251 | 12.86% |
| PrestaShop | 2505 | 7.58% |
| Wix eCommerce | 1150 | 3.48% |
| Magento | 579 | 1.75% |
| Jumpseller | 557 | 1.69% |
| OpenCart | 464 | 1.40% |
| Squarespace Commerce | 297 | 0.90% |
| VirtueMart | 153 | 0.46% |
All Stores Distribution
WooCommerce holds 50.4% share of all Portugal e-commerce stores (27,891) , with Shopify at 21.0% and Custom at 7.7% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
27,891 stores
11,624 stores
4,251 stores
2,737 stores
5,100 stores
680 stores
629 stores
563 stores
1,568 stores
287 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 27891 | 50.41% |
| Shopify | 11624 | 21.01% |
| Custom | 4251 | 7.68% |
| PrestaShop | 2737 | 4.95% |
| Wix eCommerce | 5100 | 9.22% |
| Magento | 680 | 1.23% |
| Jumpseller | 629 | 1.14% |
| OpenCart | 563 | 1.02% |
| Squarespace Commerce | 1568 | 2.83% |
| VirtueMart | 287 | 0.52% |
Categories Distribution
Clothing & Accessories leads with 19.9% of all stores (5,929 stores) , followed by Health & Beauty (16.1%) and Food & Beverages (10.8%) .
Base: 29,777 AI-verified stores with physical delivery and detected product categories (86.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,929 stores
4,798 stores
3,210 stores
2,342 stores
1,871 stores
1,794 stores
1,578 stores
1,556 stores
1,115 stores
1,087 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5929 | 19.91% |
| Health & Beauty | 4798 | 16.11% |
| Food & Beverages | 3210 | 10.78% |
| Home & Garden | 2342 | 7.87% |
| Electronics & Technology | 1871 | 6.28% |
| Sporting Goods & Outdoor Gear | 1794 | 6.02% |
| Jewelry & Watches | 1578 | 5.30% |
| Arts & Entertainment | 1556 | 5.23% |
| Toys & Games | 1115 | 3.74% |
| Vehicles & Parts | 1087 | 3.65% |
| Business & Industrial | 1086 | 3.65% |
| Tools & Hardware | 985 | 3.31% |
| Gifts & Special Occasions | 958 | 3.22% |
| Furniture & Home Decor | 931 | 3.13% |
| Pets & Pet Supplies | 537 | 1.80% |
Payment Providers Distribution
PayPal leads with 30.7% among AI-verified physical stores (4,374 stores) , followed by MB WAY (20.4%) and MasterCard (8.6%) .
Base: 8,050 AI-verified physical stores with detectable payment providers (23.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,374 stores
2,910 stores
1,228 stores
1,087 stores
970 stores
959 stores
762 stores
675 stores
538 stores
151 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 4374 | 30.68% |
| MB WAY | 2910 | 20.41% |
| MasterCard | 1228 | 8.61% |
| American Express | 1087 | 7.62% |
| Stripe Connect | 970 | 6.80% |
| VISA | 959 | 6.73% |
| Klarna | 762 | 5.35% |
| Apple Pay | 675 | 4.73% |
| Google Pay | 538 | 3.77% |
| JCB | 151 | 1.06% |
| SEPA | 146 | 1.02% |
| Bancontact | 132 | 0.93% |
| Bolt | 132 | 0.93% |
| Amazon Pay | 117 | 0.82% |
| BitCoin | 75 | 0.53% |
Shipping Carriers Distribution
Estes leads with 37.7% among AI-verified physical stores (7,106 stores) , followed by CTT (25.0%) and Correios (7.7%) .
Base: 11,735 AI-verified physical stores with detectable shipping carriers (34.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Estes | 7106 | 37.73% |
| CTT | 4709 | 25.00% |
| Correios | 1446 | 7.68% |
| UPS | 1205 | 6.40% |
| DHL | 1017 | 5.40% |
| DPD | 817 | 4.34% |
| GLS | 575 | 3.05% |
| MRW | 419 | 2.22% |
| TNT | 393 | 2.09% |
| FedEx | 268 | 1.42% |
| NACEX | 238 | 1.26% |
| Correos | 219 | 1.16% |
| Chronopost | 172 | 0.91% |
| Seur | 126 | 0.67% |
| USPS | 124 | 0.66% |
Store Launch Timeline
Over the past 12 months, 7,545 new stores were launched in Portugal , with the highest activity in 2026-03 (842 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
842 stores launched
715 stores launched
791 stores launched
653 stores launched
719 stores launched
781 stores launched
628 stores launched
555 stores launched
559 stores launched
514 stores launched
553 stores launched
235 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 842 | 11.16% |
| 2026-02 | 715 | 9.48% |
| 2026-01 | 791 | 10.48% |
| 2025-12 | 653 | 8.65% |
| 2025-11 | 719 | 9.53% |
| 2025-10 | 781 | 10.35% |
| 2025-09 | 628 | 8.32% |
| 2025-08 | 555 | 7.36% |
| 2025-07 | 559 | 7.41% |
| 2025-06 | 514 | 6.81% |
| 2025-05 | 553 | 7.33% |
| 2025-04 | 235 | 3.11% |
Active Stores by Launch Year
Currently, 34,351 active stores in Portugal are tracked in our database , with the most stores launched in 2026 (2,350 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,350 active stores
6,642 active stores
3,658 active stores
2,651 active stores
2,222 active stores
2,480 active stores
2,641 active stores
1,610 active stores
1,666 active stores
1,503 active stores
780 active stores
859 active stores
635 active stores
1,030 active stores
474 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2350 | 6.84% |
| 2025 | 6642 | 19.34% |
| 2024 | 3658 | 10.65% |
| 2023 | 2651 | 7.72% |
| 2022 | 2222 | 6.47% |
| 2021 | 2480 | 7.22% |
| 2020 | 2641 | 7.69% |
| 2019 | 1610 | 4.69% |
| 2018 | 1666 | 4.85% |
| 2017 | 1503 | 4.38% |
| 2016 | 780 | 2.27% |
| 2015 | 859 | 2.50% |
| 2014 | 635 | 1.85% |
| 2013 | 1030 | 3.00% |
| 2012 | 474 | 1.38% |
| 2011 | 439 | 1.28% |
| 2010 | 400 | 1.16% |
| 2009 | 427 | 1.24% |
| 2008 | 373 | 1.09% |
| 2007 | 331 | 0.96% |
| 2006 | 173 | 0.50% |
| 2005 | 180 | 0.52% |
| 2004 | 170 | 0.49% |
| 2003 | 175 | 0.51% |
| 2002 | 129 | 0.38% |
| 2001 | 140 | 0.41% |
| 2000 | 99 | 0.29% |
| 1999 | 58 | 0.17% |
| 1998 | 38 | 0.11% |
| 1997 | 13 | 0.04% |
| 1996 | 4 | 0.01% |
| 1995 | 1 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Salesforce Commerce Cloud
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify
Shopify - Health & Beauty
WooCommerce - Toys & Games
Shopify - Home & Garden
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 34.6k | 100.00% |
| Emails | 18.6k | 53.84% |
| Phones | 9.6k | 27.89% |
| Ecommerce platform | 34.6k | 100.00% |
| Couriers | 11.7k | 33.96% |
| Payment Providers | 8.1k | 23.29% |
| Categories | 30.8k | 88.98% |
| Social Media | 24.4k | 70.47% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Portugal e-commerce landscape:
Analyze 34.6k verified e-commerce stores in Portugal - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Portugal e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Portugal e-commerce intelligence?
-
We track 34.6k verified Portugal e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 33.3% among stores with at least one detectable social profile (20,780 stores) , followed by Facebook (32.1%) and YouTube (8.8%) .
Base: 24,356 stores with any detectable social profile (70.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,780 stores
20,046 stores
5,466 stores
4,207 stores
3,420 stores
2,792 stores
2,420 stores
2,122 stores
1,062 stores
152 stores
Visual Distribution