Portugal E-commerce Database
Explore 43.9k e-commerce stores in the Portugal. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 33.3% of stores with physical delivery (14,382 stores) , followed by WooCommerce (31.2%) and Custom (21.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
14,382 stores
13,470 stores
9,123 stores
2,708 stores
1,433 stores
620 stores
533 stores
488 stores
301 stores
134 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 14382 | 33.30% |
| WooCommerce | 13470 | 31.19% |
| Custom | 9123 | 21.12% |
| PrestaShop | 2708 | 6.27% |
| Wix eCommerce | 1433 | 3.32% |
| Magento | 620 | 1.44% |
| Jumpseller | 533 | 1.23% |
| OpenCart | 488 | 1.13% |
| Squarespace Commerce | 301 | 0.70% |
| nopCommerce | 134 | 0.31% |
All Stores Distribution
Shopify holds 25.0% share of all Portugal e-commerce stores (15,824) , with WooCommerce at 42.8% and Custom at 14.4% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
15,824 stores
27,058 stores
9,123 stores
2,957 stores
5,149 stores
732 stores
594 stores
611 stores
1,054 stores
173 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 15824 | 25.01% |
| WooCommerce | 27058 | 42.76% |
| Custom | 9123 | 14.42% |
| PrestaShop | 2957 | 4.67% |
| Wix eCommerce | 5149 | 8.14% |
| Magento | 732 | 1.16% |
| Jumpseller | 594 | 0.94% |
| OpenCart | 611 | 0.97% |
| Squarespace Commerce | 1054 | 1.67% |
| nopCommerce | 173 | 0.27% |
Categories Distribution
Clothing & Accessories leads with 22.1% of all stores (7,093 stores) , followed by Health & Beauty (17.8%) and Food & Beverages (10.3%) .
Top 10 Categories
7,093 stores
5,695 stores
3,304 stores
2,674 stores
2,082 stores
1,922 stores
1,665 stores
1,511 stores
1,062 stores
960 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 7093 | 22.14% |
| Health & Beauty | 5695 | 17.78% |
| Food & Beverages | 3304 | 10.31% |
| Electronics & Technology | 2674 | 8.35% |
| Home & Garden | 2082 | 6.50% |
| Jewelry & Watches | 1922 | 6.00% |
| Vehicles & Parts | 1665 | 5.20% |
| Furniture & Home Decor | 1511 | 4.72% |
| Arts & Entertainment | 1062 | 3.31% |
| Gifts & Special Occasions | 960 | 3.00% |
| Sporting Goods & Outdoor Gear | 951 | 2.97% |
| Tools & Hardware | 887 | 2.77% |
| Pets & Pet Supplies | 790 | 2.47% |
| Business & Industrial | 787 | 2.46% |
| Books & Media | 655 | 2.04% |
Payment Providers Distribution
PayPal leads with 29.9% among AI-verified physical stores (5,267 stores) , followed by MB WAY (18.5%) and MasterCard (8.7%) .
Base: 9,746 AI-verified physical stores with detectable payment providers (22.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,267 stores
3,258 stores
1,537 stores
1,470 stores
1,226 stores
1,088 stores
1,067 stores
924 stores
862 stores
210 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 5267 | 29.91% |
| MB WAY | 3258 | 18.50% |
| MasterCard | 1537 | 8.73% |
| American Express | 1470 | 8.35% |
| Stripe Connect | 1226 | 6.96% |
| VISA | 1088 | 6.18% |
| Apple Pay | 1067 | 6.06% |
| Klarna | 924 | 5.25% |
| Google Pay | 862 | 4.90% |
| Bolt | 210 | 1.19% |
| JCB | 187 | 1.06% |
| Paddle | 158 | 0.90% |
| SEPA | 147 | 0.83% |
| Bancontact | 112 | 0.64% |
| BitCoin | 94 | 0.53% |
Shipping Carriers Distribution
Estes leads with 38.6% among AI-verified physical stores (9,159 stores) , followed by CTT (23.8%) and Correios (9.8%) .
Base: 15,129 AI-verified physical stores with detectable shipping carriers (34.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Estes | 9159 | 38.60% |
| CTT | 5637 | 23.76% |
| Correios | 2329 | 9.82% |
| UPS | 1280 | 5.39% |
| DHL | 1239 | 5.22% |
| DPD | 971 | 4.09% |
| GLS | 713 | 3.00% |
| TNT | 485 | 2.04% |
| MRW | 466 | 1.96% |
| FedEx | 392 | 1.65% |
| Correos | 291 | 1.23% |
| NACEX | 246 | 1.04% |
| Chronopost | 193 | 0.81% |
| USPS | 182 | 0.77% |
| Seur | 145 | 0.61% |
Store Launch Timeline
Over the past 12 months, 10,682 new stores were launched in Portugal , with the highest activity in 2025-11 (1,050 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,050 stores launched
1,171 stores launched
1,028 stores launched
1,028 stores launched
1,050 stores launched
879 stores launched
938 stores launched
915 stores launched
933 stores launched
717 stores launched
723 stores launched
250 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1050 | 9.83% |
| 2025-10 | 1171 | 10.96% |
| 2025-09 | 1028 | 9.62% |
| 2025-08 | 1028 | 9.62% |
| 2025-07 | 1050 | 9.83% |
| 2025-06 | 879 | 8.23% |
| 2025-05 | 938 | 8.78% |
| 2025-04 | 915 | 8.57% |
| 2025-03 | 933 | 8.73% |
| 2025-02 | 717 | 6.71% |
| 2025-01 | 723 | 6.77% |
| 2024-12 | 250 | 2.34% |
Active Stores by Launch Year
Currently, 43,391 active stores in Portugal are tracked in our database , with the most stores launched in 2025 (10,436 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
10,436 active stores
4,486 active stores
3,293 active stores
2,898 active stores
3,083 active stores
3,253 active stores
2,136 active stores
2,236 active stores
1,955 active stores
1,100 active stores
1,116 active stores
842 active stores
1,425 active stores
651 active stores
604 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 10436 | 24.05% |
| 2024 | 4486 | 10.34% |
| 2023 | 3293 | 7.59% |
| 2022 | 2898 | 6.68% |
| 2021 | 3083 | 7.11% |
| 2020 | 3253 | 7.50% |
| 2019 | 2136 | 4.92% |
| 2018 | 2236 | 5.15% |
| 2017 | 1955 | 4.51% |
| 2016 | 1100 | 2.54% |
| 2015 | 1116 | 2.57% |
| 2014 | 842 | 1.94% |
| 2013 | 1425 | 3.28% |
| 2012 | 651 | 1.50% |
| 2011 | 604 | 1.39% |
| 2010 | 523 | 1.21% |
| 2009 | 590 | 1.36% |
| 2008 | 570 | 1.31% |
| 2007 | 469 | 1.08% |
| 2006 | 268 | 0.62% |
| 2005 | 234 | 0.54% |
| 2004 | 249 | 0.57% |
| 2003 | 250 | 0.58% |
| 2002 | 195 | 0.45% |
| 2001 | 213 | 0.49% |
| 2000 | 130 | 0.30% |
| 1999 | 87 | 0.20% |
| 1998 | 66 | 0.15% |
| 1997 | 23 | 0.05% |
| 1996 | 8 | 0.02% |
| 1995 | 2 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Portugal's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Arts & Entertainment
Shopify
Shopify — Health & Beauty
Shopify — Clothing & Accessories
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 43.9k | 100.00% |
| Emails | 27.1k | 61.69% |
| Phones | 12.6k | 28.73% |
| Ecommerce platform | 43.9k | 100.00% |
| Couriers | 15.1k | 34.44% |
| Payment Providers | 9.7k | 22.19% |
| Categories | 33.6k | 76.48% |
| Social Media | 29.7k | 67.55% |
Starter Package
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Maximize Your ROI
Use our detailed Portugal E-commerce Database to:
Gain actionable insights into 43.9k physical stores in Portugal.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Portugal online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Portugal E-commerce Database?
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Our database covers over 43.9k Portugal physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.9% among stores with at least one detectable social profile (24,550 stores) , followed by Facebook (32.5%) and YouTube (8.9%) .
Base: 29,670 stores with any detectable social profile (67.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
24,550 stores
24,279 stores
6,670 stores
4,773 stores
4,355 stores
3,590 stores
2,570 stores
2,415 stores
1,252 stores
203 stores
Visual Distribution