Portugal E-commerce Database
Explore 38.7k e-commerce stores in the Portugal. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 41.1% of stores with physical delivery (15,555 stores) , followed by WooCommerce (33.6%) and Custom (8.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,555 stores
12,720 stores
3,259 stores
2,815 stores
1,374 stores
649 stores
568 stores
532 stores
268 stores
147 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 15555 | 41.06% |
| WooCommerce | 12720 | 33.57% |
| Custom | 3259 | 8.60% |
| PrestaShop | 2815 | 7.43% |
| Wix eCommerce | 1374 | 3.63% |
| Magento | 649 | 1.71% |
| Jumpseller | 568 | 1.50% |
| OpenCart | 532 | 1.40% |
| Squarespace Commerce | 268 | 0.71% |
| nopCommerce | 147 | 0.39% |
All Stores Distribution
Shopify holds 28.0% share of all Portugal e-commerce stores (16,039) , with WooCommerce at 46.8% and Custom at 5.7% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
16,039 stores
26,769 stores
3,259 stores
2,956 stores
5,066 stores
716 stores
596 stores
615 stores
1,071 stores
171 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 16039 | 28.01% |
| WooCommerce | 26769 | 46.75% |
| Custom | 3259 | 5.69% |
| PrestaShop | 2956 | 5.16% |
| Wix eCommerce | 5066 | 8.85% |
| Magento | 716 | 1.25% |
| Jumpseller | 596 | 1.04% |
| OpenCart | 615 | 1.07% |
| Squarespace Commerce | 1071 | 1.87% |
| nopCommerce | 171 | 0.30% |
Categories Distribution
Clothing & Accessories leads with 24.4% of all stores (6,952 stores) , followed by Health & Beauty (18.8%) and Food & Beverages (9.5%) .
Top 10 Categories
6,952 stores
5,361 stores
2,708 stores
2,407 stores
1,929 stores
1,850 stores
1,215 stores
1,001 stores
841 stores
825 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6952 | 24.44% |
| Health & Beauty | 5361 | 18.84% |
| Food & Beverages | 2708 | 9.52% |
| Electronics & Technology | 2407 | 8.46% |
| Jewelry & Watches | 1929 | 6.78% |
| Home & Garden | 1850 | 6.50% |
| Furniture & Home Decor | 1215 | 4.27% |
| Vehicles & Parts | 1001 | 3.52% |
| Gifts & Special Occasions | 841 | 2.96% |
| Arts & Entertainment | 825 | 2.90% |
| Sporting Goods & Outdoor Gear | 785 | 2.76% |
| Tools & Hardware | 760 | 2.67% |
| Pets & Pet Supplies | 712 | 2.50% |
| Business & Industrial | 594 | 2.09% |
| Baby & Toddler | 508 | 1.79% |
Payment Providers Distribution
PayPal leads with 30.3% among AI-verified physical stores (5,213 stores) , followed by MB WAY (18.1%) and MasterCard (8.7%) .
Base: 9,447 AI-verified physical stores with detectable payment providers (24.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,213 stores
3,115 stores
1,496 stores
1,405 stores
1,206 stores
1,069 stores
1,040 stores
960 stores
858 stores
194 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 5213 | 30.32% |
| MB WAY | 3115 | 18.12% |
| MasterCard | 1496 | 8.70% |
| American Express | 1405 | 8.17% |
| Stripe Connect | 1206 | 7.02% |
| Apple Pay | 1069 | 6.22% |
| VISA | 1040 | 6.05% |
| Klarna | 960 | 5.58% |
| Google Pay | 858 | 4.99% |
| Bolt | 194 | 1.13% |
| JCB | 152 | 0.88% |
| SEPA | 141 | 0.82% |
| Paddle | 139 | 0.81% |
| Bancontact | 111 | 0.65% |
| Amazon Pay | 92 | 0.54% |
Shipping Carriers Distribution
Estes leads with 36.2% among AI-verified physical stores (8,034 stores) , followed by CTT (24.6%) and Correios (10.2%) .
Base: 13,802 AI-verified physical stores with detectable shipping carriers (35.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Estes | 8034 | 36.21% |
| CTT | 5461 | 24.61% |
| Correios | 2259 | 10.18% |
| DHL | 1264 | 5.70% |
| UPS | 1234 | 5.56% |
| DPD | 960 | 4.33% |
| GLS | 689 | 3.11% |
| MRW | 451 | 2.03% |
| TNT | 446 | 2.01% |
| FedEx | 387 | 1.74% |
| Correos | 270 | 1.22% |
| NACEX | 226 | 1.02% |
| Chronopost | 190 | 0.86% |
| USPS | 182 | 0.82% |
| Seur | 136 | 0.61% |
Store Launch Timeline
Over the past 12 months, 10,425 new stores were launched in Portugal , with the highest activity in 2025-12 (580 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
580 stores launched
1,025 stores launched
1,184 stores launched
1,040 stores launched
1,032 stores launched
1,063 stores launched
861 stores launched
925 stores launched
847 stores launched
868 stores launched
688 stores launched
312 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 580 | 5.56% |
| 2025-11 | 1025 | 9.83% |
| 2025-10 | 1184 | 11.36% |
| 2025-09 | 1040 | 9.98% |
| 2025-08 | 1032 | 9.90% |
| 2025-07 | 1063 | 10.20% |
| 2025-06 | 861 | 8.26% |
| 2025-05 | 925 | 8.87% |
| 2025-04 | 847 | 8.12% |
| 2025-03 | 868 | 8.33% |
| 2025-02 | 688 | 6.60% |
| 2025-01 | 312 | 2.99% |
Active Stores by Launch Year
Currently, 38,478 active stores in Portugal are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
10,719 active stores
4,034 active stores
2,941 active stores
2,476 active stores
2,689 active stores
2,795 active stores
1,749 active stores
1,821 active stores
1,594 active stores
888 active stores
927 active stores
687 active stores
1,174 active stores
530 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2 | 0.01% |
| 2025 | 10719 | 27.86% |
| 2024 | 4034 | 10.48% |
| 2023 | 2941 | 7.64% |
| 2022 | 2476 | 6.43% |
| 2021 | 2689 | 6.99% |
| 2020 | 2795 | 7.26% |
| 2019 | 1749 | 4.55% |
| 2018 | 1821 | 4.73% |
| 2017 | 1594 | 4.14% |
| 2016 | 888 | 2.31% |
| 2015 | 927 | 2.41% |
| 2014 | 687 | 1.79% |
| 2013 | 1174 | 3.05% |
| 2012 | 530 | 1.38% |
| 2011 | 470 | 1.22% |
| 2010 | 415 | 1.08% |
| 2009 | 458 | 1.19% |
| 2008 | 414 | 1.08% |
| 2007 | 364 | 0.95% |
| 2006 | 207 | 0.54% |
| 2005 | 183 | 0.48% |
| 2004 | 190 | 0.49% |
| 2003 | 185 | 0.48% |
| 2002 | 154 | 0.40% |
| 2001 | 173 | 0.45% |
| 2000 | 105 | 0.27% |
| 1999 | 67 | 0.17% |
| 1998 | 44 | 0.11% |
| 1997 | 14 | 0.04% |
| 1996 | 7 | 0.02% |
| 1995 | 2 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Portugal's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
WooCommerce - Home & Garden
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 38.7k | 100.00% |
| Emails | 23.7k | 61.23% |
| Phones | 10.6k | 27.33% |
| Ecommerce platform | 38.7k | 100.00% |
| Couriers | 13.8k | 35.64% |
| Payment Providers | 9.4k | 24.40% |
| Categories | 29.6k | 76.49% |
| Social Media | 26.2k | 67.70% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Portugal E-commerce Database to:
Gain actionable insights into 38.7k physical stores in Portugal.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Portugal online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Portugal E-commerce Database?
-
Our database covers over 38.7k Portugal physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.9% among stores with at least one detectable social profile (22,481 stores) , followed by Facebook (32.0%) and YouTube (8.5%) .
Base: 26,214 stores with any detectable social profile (67.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
22,481 stores
21,241 stores
5,658 stores
4,794 stores
3,546 stores
2,876 stores
2,436 stores
2,150 stores
1,033 stores
169 stores
Visual Distribution