MB WAY Payment Provider Usage Database

Explore 3.4k e-commerce stores accepting MB WAY. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 57.1% of stores with physical delivery (1,574 stores) , followed by Shopify (24.4%) and PrestaShop (7.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,574 stores

Shopify 24.4%

672 stores

209 stores

86 stores

84 stores

51 stores

25 stores

17 stores

11 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in MB WAY
Platform Stores with Physical Delivery Percentage
WooCommerce 1574 57.07%
Shopify 672 24.37%
PrestaShop 209 7.58%
Jumpseller 86 3.12%
Wix eCommerce 84 3.05%
Magento 51 1.85%
OpenCart 25 0.91%
nopCommerce 17 0.62%
ePages 11 0.40%
Squarespace Commerce 6 0.22%
Salesforce Commerce Cloud 5 0.18%
CS Cart 5 0.18%
SAP Commerce Cloud 5 0.18%
BigCommerce 4 0.15%
Shopify, Napps 4 0.15%

All Stores Distribution

WooCommerce holds 61.1% share of all MB WAY e-commerce stores (2,090) , with Shopify at 20.3% and PrestaShop at 6.3% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

2,090 stores

Shopify 20.3%

693 stores

217 stores

104 stores

153 stores

56 stores

28 stores

23 stores

13 stores

21 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in MB WAY
Platform Total Stores Percentage
WooCommerce 2090 61.09%
Shopify 693 20.26%
PrestaShop 217 6.34%
Jumpseller 104 3.04%
Wix eCommerce 153 4.47%
Magento 56 1.64%
OpenCart 28 0.82%
nopCommerce 23 0.67%
ePages 13 0.38%
Squarespace Commerce 21 0.61%
Salesforce Commerce Cloud 5 0.15%
CS Cart 5 0.15%
SAP Commerce Cloud 5 0.15%
BigCommerce 4 0.12%
Shopify, Napps 4 0.12%

Categories Distribution

Health & Beauty leads with 21.1% of all stores (594 stores) , followed by Clothing & Accessories (19.9%) and Food & Beverages (10.5%) .

Top 10 Categories

Health & Beauty 21.1%

594 stores

Clothing & Accessories 19.9%

560 stores

Food & Beverages 10.5%

295 stores

Electronics & Technology 8.3%

234 stores

Jewelry & Watches 6.8%

191 stores

Home & Garden 6.5%

184 stores

Baby & Toddler 4.0%

113 stores

Gifts & Special Occasions 3.9%

110 stores

Furniture & Home Decor 3.8%

108 stores

Vehicles & Parts 2.9%

83 stores

Visual Distribution

Distribution of top 10 MB WAY store categories (November 2025)
Distribution of categories in MB WAY e-commerce stores
Category Number of Stores Percentage
Health & Beauty 594 21.09%
Clothing & Accessories 560 19.88%
Food & Beverages 295 10.47%
Electronics & Technology 234 8.31%
Jewelry & Watches 191 6.78%
Home & Garden 184 6.53%
Baby & Toddler 113 4.01%
Gifts & Special Occasions 110 3.90%
Furniture & Home Decor 108 3.83%
Vehicles & Parts 83 2.95%
Pets & Pet Supplies 77 2.73%
Toys & Games 72 2.56%
Tools & Hardware 66 2.34%
Sporting Goods & Outdoor Gear 65 2.31%
Arts & Entertainment 65 2.31%

Shipping Carriers Distribution

Estes leads with 33.6% among AI-verified physical stores (1,620 stores) , followed by CTT (31.4%) and Correios (8.5%) .

Base: 3,182 AI-verified physical stores with detectable shipping carriers (74.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Estes 33.6%

1,620 stores

CTT 31.4%

1,514 stores

409 stores

DPD 5.4%

260 stores

DHL 4.1%

197 stores

UPS 3.5%

170 stores

MRW 3.3%

160 stores

GLS 3.2%

154 stores

TNT 1.4%

67 stores

NACEX 1.3%

65 stores

Visual Distribution

Distribution of top 10 MB WAY shipping carriers (November 2025)
Distribution of shipping carriers in MB WAY e-commerce stores
Shipping Carrier Store Count Market Share
Estes 1620 33.56%
CTT 1514 31.37%
Correios 409 8.47%
DPD 260 5.39%
DHL 197 4.08%
UPS 170 3.52%
MRW 160 3.31%
GLS 154 3.19%
TNT 67 1.39%
NACEX 65 1.35%
Correos 55 1.14%
FedEx 54 1.12%
Chronopost 36 0.75%
Hermes 36 0.75%
Seur 30 0.62%

Store Launch Timeline

Over the past 12 months, 598 new stores were launched in MB WAY , with the highest activity in 2025-10 (85 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 14.2%

85 stores launched

2025-09 7.9%

47 stores launched

2025-08 9.0%

54 stores launched

2025-07 7.5%

45 stores launched

2025-06 9.4%

56 stores launched

2025-05 9.4%

56 stores launched

2025-04 7.0%

42 stores launched

2025-03 8.0%

48 stores launched

2025-02 7.5%

45 stores launched

2025-01 8.7%

52 stores launched

2024-12 4.8%

29 stores launched

2024-11 6.5%

39 stores launched

Monthly Trend

Monthly store launches in MB WAY (November 2025)
Monthly store launches in MB WAY over the past 12 months
Month Stores Launched Percentage
2025-10 85 14.21%
2025-09 47 7.86%
2025-08 54 9.03%
2025-07 45 7.53%
2025-06 56 9.36%
2025-05 56 9.36%
2025-04 42 7.02%
2025-03 48 8.03%
2025-02 45 7.53%
2025-01 52 8.70%
2024-12 29 4.85%
2024-11 39 6.52%

Active Stores by Launch Year

Currently, 3,415 active stores in MB WAY are tracked in our database , with the most stores launched in 2025 (530 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.5%

530 active stores

2024 11.7%

398 active stores

2023 7.9%

269 active stores

2022 7.1%

243 active stores

2021 9.5%

323 active stores

2020 8.9%

305 active stores

2019 5.7%

196 active stores

2018 5.8%

197 active stores

2017 4.1%

139 active stores

2016 3.4%

115 active stores

2015 3.0%

101 active stores

2014 2.0%

68 active stores

2013 4.1%

139 active stores

2012 1.7%

59 active stores

2011 1.2%

42 active stores

Distribution by Launch Year

Active stores in MB WAY by original launch year (November 2025)
Active stores in MB WAY by launch year
Launch Year Active Stores Percentage
2025 530 15.52%
2024 398 11.65%
2023 269 7.88%
2022 243 7.12%
2021 323 9.46%
2020 305 8.93%
2019 196 5.74%
2018 197 5.77%
2017 139 4.07%
2016 115 3.37%
2015 101 2.96%
2014 68 1.99%
2013 139 4.07%
2012 59 1.73%
2011 42 1.23%
2010 38 1.11%
2009 45 1.32%
2008 45 1.32%
2007 27 0.79%
2006 17 0.50%
2005 24 0.70%
2004 17 0.50%
2003 17 0.50%
2002 20 0.59%
2001 15 0.44%
2000 11 0.32%
1999 8 0.23%
1998 7 0.20%

Social Media Usage

Instagram leads with 34.9% among stores with at least one detectable social profile (2,631 stores) , followed by Facebook (34.1%) and YouTube (7.5%) .

Base: 3,576 stores with any detectable social profile (83.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.9%

2,631 stores

Facebook 34.1%

2,577 stores

YouTube 7.5%

566 stores

TikTok 6.0%

454 stores

LinkedIn 5.1%

382 stores

WhatsApp 4.6%

344 stores

Twitter 3.4%

253 stores

Pinterest 3.1%

236 stores

X 1.2%

94 stores

Vimeo 0.2%

12 stores

Visual Distribution

Distribution of social media platforms in MB WAY (November 2025)
Distribution of social media platforms in MB WAY e-commerce stores
Social Platform Store Count Market Share
Instagram 2631 34.85%
Facebook 2577 34.14%
YouTube 566 7.50%
TikTok 454 6.01%
LinkedIn 382 5.06%
WhatsApp 344 4.56%
Twitter 253 3.35%
Pinterest 236 3.13%
X 94 1.25%
Vimeo 12 0.16%

Geographic Distribution

Portugal leads with 95.4% (3,044 AI-verified stores) , followed by United States (1.3%) and Spain (1.0%) .

Base: 3,191 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,044 AI-verified stores

41 AI-verified stores

Spain 1.0%

32 AI-verified stores

18 AI-verified stores

9 AI-verified stores

6 AI-verified stores

6 AI-verified stores

5 AI-verified stores

4 AI-verified stores

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using MB WAY (November 2025)
Geographic distribution of stores using MB WAY
Country AI-Verified Store Count Market Share
Portugal 3044 95.39%
United States 41 1.28%
Spain 32 1.00%
Brazil 18 0.56%
France 9 0.28%
Germany 6 0.19%
Ecuador 6 0.19%
United Kingdom 5 0.16%
Netherlands 4 0.13%
Greece 4 0.13%
Canada 3 0.09%
Czechia 3 0.09%
Angola 2 0.06%
Russia 2 0.06%
India 2 0.06%
Ireland 2 0.06%
Italy 2 0.06%
Bulgaria 2 0.06%
Slovakia 2 0.06%
South Africa 2 0.06%

Dataset Coverage

Field Rows count Coverage
Website 4.3k 100.00%
Emails 3.7k 85.97%
Phones 1.7k 40.54%
Ecommerce platform 3.4k 80.74%
Couriers 3.2k 74.66%
Payment Providers 4.3k 100.00%
Categories 2.9k 69.03%
Social Media 3.6k 83.90%

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Frequently Asked Questions

What data is included in the MB WAY E-commerce Database?

Our database covers over 3.4k MB WAY physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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