MB WAY Payment Provider Usage Database

Explore 3.2k e-commerce stores accepting MB WAY. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 49.1% of stores with physical delivery (1,578 stores) , followed by Shopify (20.8%) and Custom (14.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,578 stores

Shopify 20.8%

668 stores

Custom 14.3%

461 stores

207 stores

93 stores

83 stores

47 stores

25 stores

17 stores

11 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in MB WAY
Platform Stores with Physical Delivery Percentage
WooCommerce 1578 49.08%
Shopify 668 20.78%
Custom 461 14.34%
PrestaShop 207 6.44%
Wix eCommerce 93 2.89%
Jumpseller 83 2.58%
Magento 47 1.46%
OpenCart 25 0.78%
nopCommerce 17 0.53%
ePages 11 0.34%
Salesforce Commerce Cloud 6 0.19%
Squarespace Commerce 6 0.19%
SAP Commerce Cloud 5 0.16%
CS Cart 4 0.12%
Shopify, Napps 4 0.12%

All Stores Distribution

WooCommerce holds 53.8% share of all MB WAY e-commerce stores (2,088) , with Shopify at 17.9% and Custom at 11.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

2,088 stores

Shopify 17.9%

695 stores

Custom 11.9%

461 stores

218 stores

151 stores

104 stores

57 stores

28 stores

23 stores

13 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in MB WAY
Platform Total Stores Percentage
WooCommerce 2088 53.84%
Shopify 695 17.92%
Custom 461 11.89%
PrestaShop 218 5.62%
Wix eCommerce 151 3.89%
Jumpseller 104 2.68%
Magento 57 1.47%
OpenCart 28 0.72%
nopCommerce 23 0.59%
ePages 13 0.34%
Salesforce Commerce Cloud 6 0.15%
Squarespace Commerce 20 0.52%
SAP Commerce Cloud 5 0.13%
CS Cart 5 0.13%
Shopify, Napps 4 0.10%

Categories Distribution

Health & Beauty leads with 21.0% of all stores (561 stores) , followed by Clothing & Accessories (20.5%) and Food & Beverages (10.0%) .

Top 10 Categories

Health & Beauty 21.0%

561 stores

Clothing & Accessories 20.5%

547 stores

Food & Beverages 10.0%

268 stores

Electronics & Technology 8.3%

221 stores

Jewelry & Watches 7.1%

189 stores

Home & Garden 6.2%

166 stores

Furniture & Home Decor 3.9%

103 stores

Gifts & Special Occasions 3.8%

102 stores

Baby & Toddler 3.8%

101 stores

Vehicles & Parts 3.2%

86 stores

Visual Distribution

Distribution of top 10 MB WAY store categories (November 2025)
Distribution of categories in MB WAY e-commerce stores
Category Number of Stores Percentage
Health & Beauty 561 21.00%
Clothing & Accessories 547 20.48%
Food & Beverages 268 10.03%
Electronics & Technology 221 8.27%
Jewelry & Watches 189 7.08%
Home & Garden 166 6.21%
Furniture & Home Decor 103 3.86%
Gifts & Special Occasions 102 3.82%
Baby & Toddler 101 3.78%
Vehicles & Parts 86 3.22%
Pets & Pet Supplies 74 2.77%
Toys & Games 69 2.58%
Tools & Hardware 64 2.40%
Arts & Entertainment 60 2.25%
Sporting Goods & Outdoor Gear 60 2.25%

Shipping Carriers Distribution

Estes leads with 34.3% among AI-verified physical stores (1,584 stores) , followed by CTT (30.6%) and Correios (8.3%) .

Base: 3,152 AI-verified physical stores with detectable shipping carriers (75.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Estes 34.3%

1,584 stores

CTT 30.6%

1,412 stores

381 stores

DPD 5.5%

256 stores

DHL 4.1%

187 stores

UPS 3.5%

162 stores

MRW 3.5%

160 stores

GLS 3.2%

148 stores

TNT 1.3%

60 stores

NACEX 1.3%

58 stores

Visual Distribution

Distribution of top 10 MB WAY shipping carriers (November 2025)
Distribution of shipping carriers in MB WAY e-commerce stores
Shipping Carrier Store Count Market Share
Estes 1584 34.32%
CTT 1412 30.60%
Correios 381 8.26%
DPD 256 5.55%
DHL 187 4.05%
UPS 162 3.51%
MRW 160 3.47%
GLS 148 3.21%
TNT 60 1.30%
NACEX 58 1.26%
FedEx 54 1.17%
Correos 52 1.13%
Chronopost 37 0.80%
Hermes 33 0.72%
Seur 31 0.67%

Store Launch Timeline

Over the past 12 months, 579 new stores were launched in MB WAY , with the highest activity in 2025-10 (82 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 14.2%

82 stores launched

2025-09 8.5%

49 stores launched

2025-08 9.3%

54 stores launched

2025-07 7.1%

41 stores launched

2025-06 9.8%

57 stores launched

2025-05 9.8%

57 stores launched

2025-04 7.4%

43 stores launched

2025-03 8.6%

50 stores launched

2025-02 7.8%

45 stores launched

2025-01 8.8%

51 stores launched

2024-12 4.8%

28 stores launched

2024-11 3.8%

22 stores launched

Monthly Trend

Monthly store launches in MB WAY (November 2025)
Monthly store launches in MB WAY over the past 12 months
Month Stores Launched Percentage
2025-10 82 14.16%
2025-09 49 8.46%
2025-08 54 9.33%
2025-07 41 7.08%
2025-06 57 9.84%
2025-05 57 9.84%
2025-04 43 7.43%
2025-03 50 8.64%
2025-02 45 7.77%
2025-01 51 8.81%
2024-12 28 4.84%
2024-11 22 3.80%

Active Stores by Launch Year

Currently, 3,227 active stores in MB WAY are tracked in our database , with the most stores launched in 2025 (529 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.4%

529 active stores

2024 11.2%

361 active stores

2023 7.8%

251 active stores

2022 6.9%

222 active stores

2021 9.0%

292 active stores

2020 9.0%

291 active stores

2019 5.6%

180 active stores

2018 5.8%

186 active stores

2017 3.9%

127 active stores

2016 3.2%

102 active stores

2015 3.1%

101 active stores

2014 2.0%

66 active stores

2013 4.0%

130 active stores

2012 1.7%

54 active stores

2011 1.3%

41 active stores

Distribution by Launch Year

Active stores in MB WAY by original launch year (November 2025)
Active stores in MB WAY by launch year
Launch Year Active Stores Percentage
2025 529 16.39%
2024 361 11.19%
2023 251 7.78%
2022 222 6.88%
2021 292 9.05%
2020 291 9.02%
2019 180 5.58%
2018 186 5.76%
2017 127 3.94%
2016 102 3.16%
2015 101 3.13%
2014 66 2.05%
2013 130 4.03%
2012 54 1.67%
2011 41 1.27%
2010 40 1.24%
2009 47 1.46%
2008 50 1.55%
2007 27 0.84%
2006 15 0.46%
2005 23 0.71%
2004 16 0.50%
2003 20 0.62%
2002 19 0.59%
2001 14 0.43%
2000 8 0.25%
1999 8 0.25%
1998 7 0.22%

Social Media Usage

Instagram leads with 34.6% among stores with at least one detectable social profile (2,469 stores) , followed by Facebook (33.8%) and YouTube (7.6%) .

Base: 3,494 stores with any detectable social profile (83.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.6%

2,469 stores

Facebook 33.8%

2,413 stores

YouTube 7.6%

542 stores

TikTok 5.8%

417 stores

LinkedIn 5.2%

370 stores

WhatsApp 4.8%

341 stores

Twitter 3.4%

242 stores

Pinterest 3.2%

226 stores

X 1.4%

101 stores

Vimeo 0.2%

12 stores

Visual Distribution

Distribution of social media platforms in MB WAY (November 2025)
Distribution of social media platforms in MB WAY e-commerce stores
Social Platform Store Count Market Share
Instagram 2469 34.61%
Facebook 2413 33.83%
YouTube 542 7.60%
TikTok 417 5.85%
LinkedIn 370 5.19%
WhatsApp 341 4.78%
Twitter 242 3.39%
Pinterest 226 3.17%
X 101 1.42%
Vimeo 12 0.17%

Geographic Distribution

Portugal leads with 95.6% (2,890 AI-verified stores) , followed by Spain (1.1%) and Brazil (0.8%) .

Base: 3,024 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

2,890 AI-verified stores

Spain 1.1%

34 AI-verified stores

24 AI-verified stores

22 AI-verified stores

9 AI-verified stores

7 AI-verified stores

5 AI-verified stores

4 AI-verified stores

4 AI-verified stores

Italy 0.1%

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using MB WAY (November 2025)
Geographic distribution of stores using MB WAY
Country AI-Verified Store Count Market Share
Portugal 2890 95.57%
Spain 34 1.12%
Brazil 24 0.79%
United States 22 0.73%
France 9 0.30%
Germany 7 0.23%
United Kingdom 5 0.17%
Netherlands 4 0.13%
Ecuador 4 0.13%
Italy 3 0.10%
Greece 3 0.10%
Czechia 3 0.10%
Canada 3 0.10%
Russia 2 0.07%
Ireland 2 0.07%
Slovakia 2 0.07%
Bulgaria 2 0.07%
South Africa 2 0.07%
Angola 2 0.07%
Denmark 1 0.03%

Dataset Coverage

Field Rows count Coverage
Website 4.2k 100.00%
Emails 3.6k 85.60%
Phones 1.7k 40.48%
Ecommerce platform 3.9k 93.44%
Couriers 3.2k 75.50%
Payment Providers 4.2k 100.00%
Categories 3.2k 75.59%
Social Media 3.5k 83.69%

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Frequently Asked Questions

What data is included in the MB WAY E-commerce Database?

Our database covers over 3.2k MB WAY physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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