MB WAY Payment Provider Usage Database

Explore 3.5k e-commerce stores accepting MB WAY. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 50.7% of stores with physical delivery (1,766 stores) , followed by Shopify (21.6%) and Custom (10.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,766 stores

Shopify 21.6%

753 stores

Custom 10.8%

375 stores

235 stores

108 stores

99 stores

59 stores

32 stores

18 stores

16 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in MB WAY
Platform Stores with Physical Delivery Percentage
WooCommerce 1766 50.70%
Shopify 753 21.62%
Custom 375 10.77%
PrestaShop 235 6.75%
Wix eCommerce 108 3.10%
Jumpseller 99 2.84%
Magento 59 1.69%
OpenCart 32 0.92%
nopCommerce 18 0.52%
ePages 16 0.46%
Salesforce Commerce Cloud 6 0.17%
Squarespace Commerce 4 0.11%
Napps, Shopify 4 0.11%
BigCommerce 4 0.11%
CS Cart 4 0.11%

All Stores Distribution

WooCommerce holds 56.6% share of all MB WAY e-commerce stores (2,391) , with Shopify at 18.1% and Custom at 8.9% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

2,391 stores

Shopify 18.1%

763 stores

375 stores

247 stores

169 stores

106 stores

61 stores

32 stores

24 stores

16 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in MB WAY
Platform Total Stores Percentage
WooCommerce 2391 56.58%
Shopify 763 18.05%
Custom 375 8.87%
PrestaShop 247 5.84%
Wix eCommerce 169 4.00%
Jumpseller 106 2.51%
Magento 61 1.44%
OpenCart 32 0.76%
nopCommerce 24 0.57%
ePages 16 0.38%
Salesforce Commerce Cloud 6 0.14%
Squarespace Commerce 24 0.57%
Napps, Shopify 4 0.09%
BigCommerce 4 0.09%
CS Cart 4 0.09%

Categories Distribution

Health & Beauty leads with 22.0% of all stores (636 stores) , followed by Clothing & Accessories (19.7%) and Food & Beverages (10.0%) .

Top 10 Categories

Health & Beauty 22.0%

636 stores

Clothing & Accessories 19.7%

569 stores

Food & Beverages 10.0%

290 stores

Electronics & Technology 8.4%

242 stores

Jewelry & Watches 7.2%

207 stores

Home & Garden 6.5%

189 stores

Gifts & Special Occasions 4.0%

117 stores

Furniture & Home Decor 3.8%

111 stores

Vehicles & Parts 3.1%

90 stores

Baby & Toddler 3.1%

89 stores

Visual Distribution

Distribution of top 10 MB WAY store categories (January 2026)
Distribution of categories in MB WAY e-commerce stores
Category Number of Stores Percentage
Health & Beauty 636 22.00%
Clothing & Accessories 569 19.68%
Food & Beverages 290 10.03%
Electronics & Technology 242 8.37%
Jewelry & Watches 207 7.16%
Home & Garden 189 6.54%
Gifts & Special Occasions 117 4.05%
Furniture & Home Decor 111 3.84%
Vehicles & Parts 90 3.11%
Baby & Toddler 89 3.08%
Pets & Pet Supplies 77 2.66%
Arts & Entertainment 74 2.56%
Tools & Hardware 71 2.46%
Toys & Games 67 2.32%
Sporting Goods & Outdoor Gear 62 2.14%

Shipping Carriers Distribution

Estes leads with 33.8% among AI-verified physical stores (1,729 stores) , followed by CTT (30.5%) and Correios (8.4%) .

Base: 3,363 AI-verified physical stores with detectable shipping carriers (75.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Estes 33.8%

1,729 stores

CTT 30.5%

1,558 stores

429 stores

DPD 5.5%

280 stores

DHL 4.1%

208 stores

UPS 3.9%

199 stores

GLS 3.3%

168 stores

MRW 3.1%

158 stores

TNT 1.5%

75 stores

FedEx 1.3%

67 stores

Visual Distribution

Distribution of top 10 MB WAY shipping carriers (January 2026)
Distribution of shipping carriers in MB WAY e-commerce stores
Shipping Carrier Store Count Market Share
Estes 1729 33.80%
CTT 1558 30.46%
Correios 429 8.39%
DPD 280 5.47%
DHL 208 4.07%
UPS 199 3.89%
GLS 168 3.28%
MRW 158 3.09%
TNT 75 1.47%
FedEx 67 1.31%
NACEX 66 1.29%
Correos 62 1.21%
Hermes 42 0.82%
Chronopost 39 0.76%
Seur 35 0.68%

Store Launch Timeline

Over the past 12 months, 582 new stores were launched in MB WAY , with the highest activity in 2025-12 (19 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 3.3%

19 stores launched

2025-11 7.0%

41 stores launched

2025-10 16.5%

96 stores launched

2025-09 8.6%

50 stores launched

2025-08 9.3%

54 stores launched

2025-07 7.6%

44 stores launched

2025-06 9.5%

55 stores launched

2025-05 9.8%

57 stores launched

2025-04 8.1%

47 stores launched

2025-03 7.6%

44 stores launched

2025-02 8.6%

50 stores launched

2025-01 4.3%

25 stores launched

Monthly Trend

Monthly store launches in MB WAY (January 2026)
Monthly store launches in MB WAY over the past 12 months
Month Stores Launched Percentage
2025-12 19 3.26%
2025-11 41 7.04%
2025-10 96 16.49%
2025-09 50 8.59%
2025-08 54 9.28%
2025-07 44 7.56%
2025-06 55 9.45%
2025-05 57 9.79%
2025-04 47 8.08%
2025-03 44 7.56%
2025-02 50 8.59%
2025-01 25 4.30%

Active Stores by Launch Year

Currently, 3,497 active stores in MB WAY are tracked in our database , with the most stores launched in 2025 (606 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 17.3%

606 active stores

2024 10.5%

368 active stores

2023 7.8%

273 active stores

2022 6.9%

240 active stores

2021 8.8%

308 active stores

2020 9.2%

320 active stores

2019 5.6%

196 active stores

2018 5.8%

204 active stores

2017 4.5%

156 active stores

2016 2.9%

101 active stores

2015 2.9%

102 active stores

2014 2.1%

73 active stores

2013 4.0%

139 active stores

2012 1.7%

61 active stores

2011 1.1%

40 active stores

Distribution by Launch Year

Active stores in MB WAY by original launch year (January 2026)
Active stores in MB WAY by launch year
Launch Year Active Stores Percentage
2025 606 17.33%
2024 368 10.52%
2023 273 7.81%
2022 240 6.86%
2021 308 8.81%
2020 320 9.15%
2019 196 5.60%
2018 204 5.83%
2017 156 4.46%
2016 101 2.89%
2015 102 2.92%
2014 73 2.09%
2013 139 3.97%
2012 61 1.74%
2011 40 1.14%
2010 44 1.26%
2009 42 1.20%
2008 47 1.34%
2007 32 0.92%
2006 22 0.63%
2005 23 0.66%
2004 15 0.43%
2003 21 0.60%
2002 20 0.57%
2001 19 0.54%
2000 12 0.34%
1999 8 0.23%
1998 5 0.14%

Social Media Usage

Instagram leads with 34.5% among stores with at least one detectable social profile (2,711 stores) , followed by Facebook (33.7%) and YouTube (7.4%) .

Base: 3,767 stores with any detectable social profile (84.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.5%

2,711 stores

Facebook 33.7%

2,646 stores

YouTube 7.4%

582 stores

TikTok 6.0%

473 stores

LinkedIn 5.7%

451 stores

WhatsApp 4.4%

348 stores

Twitter 3.6%

279 stores

Pinterest 3.2%

255 stores

X 1.2%

98 stores

Vimeo 0.1%

9 stores

Visual Distribution

Distribution of social media platforms in MB WAY (January 2026)
Distribution of social media platforms in MB WAY e-commerce stores
Social Platform Store Count Market Share
Instagram 2711 34.53%
Facebook 2646 33.70%
YouTube 582 7.41%
TikTok 473 6.02%
LinkedIn 451 5.74%
WhatsApp 348 4.43%
Twitter 279 3.55%
Pinterest 255 3.25%
X 98 1.25%
Vimeo 9 0.11%

Geographic Distribution

Portugal leads with 95.8% (3,115 AI-verified stores) , followed by Spain (1.1%) and United States (0.7%) .

Base: 3,253 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,115 AI-verified stores

Spain 1.1%

36 AI-verified stores

22 AI-verified stores

18 AI-verified stores

14 AI-verified stores

7 AI-verified stores

6 AI-verified stores

Italy 0.1%

4 AI-verified stores

4 AI-verified stores

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using MB WAY (January 2026)
Geographic distribution of stores using MB WAY
Country AI-Verified Store Count Market Share
Portugal 3115 95.76%
Spain 36 1.11%
United States 22 0.68%
Brazil 18 0.55%
France 14 0.43%
Netherlands 7 0.22%
Germany 6 0.18%
Italy 4 0.12%
United Kingdom 4 0.12%
South Africa 3 0.09%
Canada 3 0.09%
Poland 3 0.09%
Greece 3 0.09%
Czechia 3 0.09%
Chile 2 0.06%
Angola 2 0.06%
Ecuador 2 0.06%
Slovakia 2 0.06%
India 2 0.06%
Japan 2 0.06%

Dataset Coverage

Field Rows count Coverage
Website 4.5k 100.00%
Emails 3.8k 85.91%
Phones 1.8k 40.19%
Ecommerce platform 4.3k 95.51%
Couriers 3.4k 75.56%
Payment Providers 4.5k 100.00%
Categories 3.4k 76.90%
Social Media 3.8k 84.63%

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Frequently Asked Questions

What data is included in the MB WAY E-commerce Database?

Our database covers over 3.5k MB WAY physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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