Greece E-commerce Market
Explore 51.4k verified e-commerce stores in the Greece. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 81.5k with e-commerce signals. 51.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 58.7% of stores with physical delivery (28,678 stores) , followed by Custom (13.1%) and Shopify (9.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
28,678 stores
6,389 stores
4,518 stores
3,668 stores
2,156 stores
1,080 stores
835 stores
759 stores
393 stores
357 stores
Visual Distribution
28,678 stores
6,389 stores
4,518 stores
3,668 stores
2,156 stores
1,080 stores
835 stores
759 stores
393 stores
357 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 28678 | 58.73% |
| Custom | 6389 | 13.08% |
| Shopify | 4518 | 9.25% |
| OpenCart | 3668 | 7.51% |
| PrestaShop | 2156 | 4.42% |
| VirtueMart | 1080 | 2.21% |
| Magento | 835 | 1.71% |
| Wix eCommerce | 759 | 1.55% |
| CS-Cart, CS Cart | 393 | 0.80% |
| CS Cart, CS-Cart | 357 | 0.73% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 68.0% share of all Greece e-commerce stores (50,810) , with Custom at 8.5% and Shopify at 6.5% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
50,810 stores
6,389 stores
4,868 stores
4,258 stores
2,291 stores
1,476 stores
967 stores
2,921 stores
406 stores
368 stores
Visual Distribution
50,810 stores
6,389 stores
4,868 stores
4,258 stores
2,291 stores
1,476 stores
967 stores
2,921 stores
406 stores
368 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 50810 | 67.97% |
| Custom | 6389 | 8.55% |
| Shopify | 4868 | 6.51% |
| OpenCart | 4258 | 5.70% |
| PrestaShop | 2291 | 3.06% |
| VirtueMart | 1476 | 1.97% |
| Magento | 967 | 1.29% |
| Wix eCommerce | 2921 | 3.91% |
| CS-Cart, CS Cart | 406 | 0.54% |
| CS Cart, CS-Cart | 368 | 0.49% |
Categories Distribution
Clothing & Accessories stores with 20.8% of all stores (9,291 stores) , followed by Health & Beauty (13.4%) and Home & Garden (11.8%) .
Base: 44,605 AI-verified stores with physical delivery and detected product categories (86.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
9,291 stores
5,999 stores
5,271 stores
4,277 stores
3,242 stores
2,997 stores
1,967 stores
1,829 stores
1,801 stores
1,694 stores
Visual Distribution
9,291 stores
5,999 stores
5,271 stores
4,277 stores
3,242 stores
2,997 stores
1,967 stores
1,829 stores
1,801 stores
1,694 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 9291 | 20.83% |
| Health & Beauty | 5999 | 13.45% |
| Home & Garden | 5271 | 11.82% |
| Food & Beverages | 4277 | 9.59% |
| Jewelry & Watches | 3242 | 7.27% |
| Electronics & Technology | 2997 | 6.72% |
| Vehicles & Parts | 1967 | 4.41% |
| Arts & Entertainment | 1829 | 4.10% |
| Sporting Goods & Outdoor Gear | 1801 | 4.04% |
| Tools & Hardware | 1694 | 3.80% |
Payment Providers Distribution
PayPal stores with 25.1% among AI-verified physical stores (7,125 stores) , followed by MasterCard (18.2%) and American Express (16.6%) .
Base: 15,635 AI-verified physical stores with detectable payment providers (30.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
7,125 stores
5,164 stores
4,710 stores
2,947 stores
1,804 stores
1,675 stores
1,236 stores
1,070 stores
1,062 stores
579 stores
Visual Distribution
7,125 stores
5,164 stores
4,710 stores
2,947 stores
1,804 stores
1,675 stores
1,236 stores
1,070 stores
1,062 stores
579 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 7125 | 25.11% |
| MasterCard | 5164 | 18.20% |
| American Express | 4710 | 16.60% |
| VISA | 2947 | 10.39% |
| Stripe Connect | 1804 | 6.36% |
| Viva Wallet | 1675 | 5.90% |
| Klarna | 1236 | 4.36% |
| Apple Pay | 1070 | 3.77% |
| Google Pay | 1062 | 3.74% |
| Viva Payments | 579 | 2.04% |
Shipping Carriers Distribution
ELTA stores with 20.7% among AI-verified physical stores (1,782 stores) , followed by UPS (20.2%) and DHL (19.6%) .
Base: 6,975 AI-verified physical stores with detectable shipping carriers (13.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,782 stores
1,735 stores
1,686 stores
1,116 stores
376 stores
358 stores
343 stores
328 stores
212 stores
164 stores
Visual Distribution
1,782 stores
1,735 stores
1,686 stores
1,116 stores
376 stores
358 stores
343 stores
328 stores
212 stores
164 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| ELTA | 1782 | 20.72% |
| UPS | 1735 | 20.17% |
| DHL | 1686 | 19.60% |
| DPD | 1116 | 12.97% |
| FedEx | 376 | 4.37% |
| Speedex Courier | 358 | 4.16% |
| TNT | 343 | 3.99% |
| Hermes | 328 | 3.81% |
| Geniki Taxydromiki | 212 | 2.46% |
| GLS | 164 | 1.91% |
Store Launch Timeline
Over the past 12 months, 5,778 new stores were launched in Greece , with the highest activity in 2026-05 (528 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
528 stores launched
456 stores launched
597 stores launched
452 stores launched
469 stores launched
451 stores launched
510 stores launched
562 stores launched
557 stores launched
368 stores launched
559 stores launched
269 stores launched
Monthly Trend
9.1% of last 12 months
7.9% of last 12 months
10.3% of last 12 months
7.8% of last 12 months
8.1% of last 12 months
7.8% of last 12 months
8.8% of last 12 months
9.7% of last 12 months
9.6% of last 12 months
6.4% of last 12 months
9.7% of last 12 months
4.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 528 | 9.14% |
| 2026-04 | 456 | 7.89% |
| 2026-03 | 597 | 10.33% |
| 2026-02 | 452 | 7.82% |
| 2026-01 | 469 | 8.12% |
| 2025-12 | 451 | 7.81% |
| 2025-11 | 510 | 8.83% |
| 2025-10 | 562 | 9.73% |
| 2025-09 | 557 | 9.64% |
| 2025-08 | 368 | 6.37% |
| 2025-07 | 559 | 9.67% |
| 2025-06 | 269 | 4.66% |
Active Stores by Launch Year
Currently, 51,231 active stores in Greece are tracked in our database , with the most stores launched in 2026 (2,533 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,533 active stores
5,791 active stores
4,227 active stores
3,923 active stores
3,468 active stores
5,200 active stores
4,130 active stores
2,794 active stores
2,938 active stores
2,788 active stores
1,271 active stores
1,144 active stores
1,147 active stores
1,480 active stores
1,190 active stores
Distribution by Launch Year
4.9% of tracked active stores
11.3% of tracked active stores
8.3% of tracked active stores
7.7% of tracked active stores
6.8% of tracked active stores
10.2% of tracked active stores
8.1% of tracked active stores
5.5% of tracked active stores
5.7% of tracked active stores
5.4% of tracked active stores
2.5% of tracked active stores
2.2% of tracked active stores
2.2% of tracked active stores
2.9% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2533 | 4.94% |
| 2025 | 5791 | 11.30% |
| 2024 | 4227 | 8.25% |
| 2023 | 3923 | 7.66% |
| 2022 | 3468 | 6.77% |
| 2021 | 5200 | 10.15% |
| 2020 | 4130 | 8.06% |
| 2019 | 2794 | 5.45% |
| 2018 | 2938 | 5.73% |
| 2017 | 2788 | 5.44% |
| 2016 | 1271 | 2.48% |
| 2015 | 1144 | 2.23% |
| 2014 | 1147 | 2.24% |
| 2013 | 1480 | 2.89% |
| 2012 | 1190 | 2.32% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Food & Beverages
Custom
Custom - Electronics & Technology
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Food & Beverages
Shopify - Health & Beauty
Shopify
OpenCart - Vehicles & Parts
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 51.4k | 100.00% |
| Emails | 31.5k | 61.24% |
| Phones | 33.4k | 64.96% |
| Ecommerce platform | 51.4k | 100.00% |
| Couriers | 7.0k | 13.58% |
| Payment Providers | 15.6k | 30.43% |
| Categories | 46.2k | 90.02% |
| Social Media | 38.3k | 74.52% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Greece e-commerce landscape:
Analyze 51.4k verified e-commerce stores in Greece - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Greece e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Greece e-commerce intelligence?
-
We track 51.4k verified Greece e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 35.6% among stores with at least one detectable social profile (35,233 stores) , followed by Instagram (31.2%) and YouTube (8.4%) .
Base: 38,280 stores with any detectable social profile (74.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
35,233 stores
30,820 stores
8,313 stores
7,020 stores
5,604 stores
4,739 stores
4,279 stores
2,172 stores
578 stores
163 stores
Visual Distribution
35,233 stores
30,820 stores
8,313 stores
7,020 stores
5,604 stores
4,739 stores
4,279 stores
2,172 stores
578 stores
163 stores