Greece E-commerce Market

Explore 49.6k verified e-commerce stores in the Greece. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 89.2k with e-commerce signals. 49.6k verified as active stores.

Verified stores
49.6k
active stores with physical delivery
Top platform
WooCommerce
27,327 verified stores
Top payment signal
VISA
16,081 detection occurrences
Top carrier signal
ELTA
8,431 detection occurrences
Top category
Clothing & Accessories
8,872 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

E-commerce Platforms Distribution

WooCommerce stores with 55.1% of stores with physical delivery (27,327 stores) , followed by OpenCart (11.6%) and Custom (10.0%) .

Base: 49,579 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

27,327 stores

5,767 stores

Custom 10.0%

4,980 stores

4,848 stores

2,048 stores

931 stores

751 stores

706 stores

685 stores

328 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (October 2026)
E-commerce platforms distribution for stores with physical delivery in Greece
Platform Stores with Physical Delivery Percentage
WooCommerce 27327 55.12%
OpenCart 5767 11.63%
Custom 4980 10.04%
Shopify 4848 9.78%
PrestaShop 2048 4.13%
VirtueMart 931 1.88%
Magento 751 1.51%
CS Cart 706 1.42%
Wix eCommerce 685 1.38%
nopCommerce 328 0.66%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 60.1% share of detected Greece e-commerce signals (53,620) , with OpenCart at 8.0% and Custom at 6.6% (October 2026) .

Base: 89,158 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

53,620 websites

7,168 websites

5,924 websites

6,628 websites

2,474 websites

1,503 websites

1,113 websites

922 websites

4,991 websites

435 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (October 2026)
E-commerce platforms distribution for websites with signals in Greece
Platform Websites with Signals Percentage
WooCommerce 53620 60.14%
OpenCart 7168 8.04%
Custom 5924 6.64%
Shopify 6628 7.43%
PrestaShop 2474 2.77%
VirtueMart 1503 1.69%
Magento 1113 1.25%
CS Cart 922 1.03%
Wix eCommerce 4991 5.60%
nopCommerce 435 0.49%

Categories Distribution

Clothing & Accessories stores with 17.9% of all stores (8,872 stores) , followed by Health & Beauty (12.0%) and Home & Garden (10.1%) .

Base: 49,579 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 17.9%

8,872 stores

Health & Beauty 12.0%

5,936 stores

Home & Garden 10.1%

5,021 stores

Food & Beverages 8.4%

4,162 stores

Jewelry & Watches 6.6%

3,258 stores

Electronics & Technology 5.7%

2,831 stores

Vehicles & Parts 3.8%

1,890 stores

Arts & Entertainment 3.5%

1,759 stores

Sporting Goods & Outdoor Gear 3.4%

1,672 stores

Tools & Hardware 3.3%

1,627 stores

Visual Distribution

Distribution of top 10 Greece store categories (October 2026)
Distribution of categories in Greece e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 8872 17.89%
Health & Beauty 5936 11.97%
Home & Garden 5021 10.13%
Food & Beverages 4162 8.39%
Jewelry & Watches 3258 6.57%
Electronics & Technology 2831 5.71%
Vehicles & Parts 1890 3.81%
Arts & Entertainment 1759 3.55%
Sporting Goods & Outdoor Gear 1672 3.37%
Tools & Hardware 1627 3.28%

Payment Providers Distribution

VISA accounts for 18.1% of displayed detection occurrences (16,081 occurrences) , followed by PayPal (17.9%) and MasterCard (17.6%) .

Base: 88,668 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

VISA 18.1%

16,081 occurrences

PayPal 17.9%

15,890 occurrences

15,583 occurrences

Maestro 9.5%

8,382 occurrences

8,112 occurrences

5,455 occurrences

5,245 occurrences

Eurobank e-Commerce 5.4%

4,799 occurrences

4,726 occurrences

Alpha Bank e-Commerce 5.0%

4,395 occurrences

Visual Distribution

Distribution of top 10 Greece payment providers (October 2026)
Distribution of payment providers in Greece e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
VISA 16081 18.14%
PayPal 15890 17.92%
MasterCard 15583 17.57%
Maestro 8382 9.45%
American Express 8112 9.15%
Viva Wallet 5455 6.15%
DinersClub 5245 5.92%
Eurobank e-Commerce 4799 5.41%
Apple Pay 4726 5.33%
Alpha Bank e-Commerce 4395 4.96%

Shipping Carriers Distribution

ELTA accounts for 25.0% of displayed detection occurrences (8,431 occurrences) , followed by ACS Worldwide Express (21.0%) and BOX NOW (18.5%) .

Base: 33,708 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

ELTA 25.0%

8,431 occurrences

7,062 occurrences

BOX NOW 18.5%

6,227 occurrences

3,690 occurrences

2,518 occurrences

DHL 7.3%

2,452 occurrences

Courier Center 3.1%

1,043 occurrences

UPS 2.9%

977 occurrences

FedEx 2.1%

703 occurrences

DPD 1.8%

605 occurrences

Visual Distribution

Distribution of top 10 Greece shipping carriers (October 2026)
Distribution of shipping carriers in Greece e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
ELTA 8431 25.01%
ACS Worldwide Express 7062 20.95%
BOX NOW 6227 18.47%
Geniki Taxydromiki 3690 10.95%
Speedex Courier 2518 7.47%
DHL 2452 7.27%
Courier Center 1043 3.09%
UPS 977 2.90%
FedEx 703 2.09%
DPD 605 1.79%

Store Launch Timeline

Over the past 12 months, 5,771 new stores were launched in Greece , with the highest activity in 2026-09 (688 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 11.9%

688 stores launched

2026-08 10.9%

630 stores launched

2026-07 9.5%

546 stores launched

2026-06 9.1%

528 stores launched

2026-05 8.8%

507 stores launched

2026-04 7.0%

406 stores launched

2026-03 10.1%

584 stores launched

2026-02 8.0%

461 stores launched

2026-01 7.9%

454 stores launched

2025-12 7.2%

414 stores launched

2025-11 8.2%

476 stores launched

2025-10 1.3%

77 stores launched

Monthly Trend

Monthly store launches in Greece (October 2026)
Monthly store launches in Greece over the past 12 months
Month Stores Launched Percentage
2026-09 688 11.92%
2026-08 630 10.92%
2026-07 546 9.46%
2026-06 528 9.15%
2026-05 507 8.79%
2026-04 406 7.04%
2026-03 584 10.12%
2026-02 461 7.99%
2026-01 454 7.87%
2025-12 414 7.17%
2025-11 476 8.25%
2025-10 77 1.33%

Active Stores by Launch Year

Currently, 49,456 active stores in Greece are tracked in our database , with the most stores launched in 2026 (4,997 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 10.1%

4,997 active stores

2025 10.2%

5,023 active stores

2024 7.3%

3,623 active stores

2023 7.2%

3,581 active stores

2022 6.2%

3,072 active stores

2021 9.7%

4,821 active stores

2020 7.7%

3,784 active stores

2019 5.2%

2,580 active stores

2018 5.7%

2,805 active stores

2017 5.4%

2,661 active stores

2016 2.4%

1,187 active stores

2015 2.1%

1,043 active stores

2014 2.1%

1,060 active stores

2013 2.8%

1,397 active stores

2012 2.3%

1,118 active stores

Distribution by Launch Year

Active stores in Greece by original launch year (October 2026)
Active stores in Greece by launch year
Launch Year Active Stores Percentage
2026 4997 10.10%
2025 5023 10.16%
2024 3623 7.33%
2023 3581 7.24%
2022 3072 6.21%
2021 4821 9.75%
2020 3784 7.65%
2019 2580 5.22%
2018 2805 5.67%
2017 2661 5.38%
2016 1187 2.40%
2015 1043 2.11%
2014 1060 2.14%
2013 1397 2.82%
2012 1118 2.26%

Social Media Usage

Facebook accounts for 35.4% of displayed detection occurrences (33,447 occurrences) , followed by Instagram (31.6%) and YouTube (8.3%) .

Base: 94,448 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.4%

33,447 occurrences

Instagram 31.6%

29,853 occurrences

YouTube 8.3%

7,840 occurrences

TikTok 7.7%

7,257 occurrences

Pinterest 5.5%

5,210 occurrences

Twitter 4.5%

4,230 occurrences

LinkedIn 4.1%

3,915 occurrences

X 2.2%

2,056 occurrences

WhatsApp 0.5%

494 occurrences

Vimeo 0.2%

146 occurrences

Visual Distribution

Distribution of social media platforms in Greece (October 2026)
Distribution of social media platforms in Greece e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 33447 35.41%
Instagram 29853 31.61%
YouTube 7840 8.30%
TikTok 7257 7.68%
Pinterest 5210 5.52%
Twitter 4230 4.48%
LinkedIn 3915 4.15%
X 2056 2.18%
WhatsApp 494 0.52%
Vimeo 146 0.15%

Data Coverage

Coverage among active verified stores in this country.

Field Rows count Coverage
Website 49.6k 100.00%
Emails 40.3k 81.31%
Phones 39.6k 79.85%
Ecommerce platform 49.6k 100.00%
Couriers 20.7k 41.83%
Payment Providers 32.1k 64.79%
Categories 44.6k 89.96%
Social Media 36.6k 73.84%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
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Market Intelligence

Understand the Greece e-commerce landscape:

Analyze 49.6k verified e-commerce stores in Greece - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

Filter Greece stores

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

Get every store in this country with its payment providers, carriers and size tier as a market feed.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Greece e-commerce intelligence?

We track 49.6k verified Greece e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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