Greece E-commerce Market
Explore 53.5k verified e-commerce stores in the Greece. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 85.7k with e-commerce signals. 53.5k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 58.1% of stores with physical delivery (29,414 stores) , followed by Custom (13.0%) and Shopify (10.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
29,414 stores
6,588 stores
5,097 stores
3,757 stores
2,246 stores
1,121 stores
880 stores
795 stores
401 stores
364 stores
Visual Distribution
29,414 stores
6,588 stores
5,097 stores
3,757 stores
2,246 stores
1,121 stores
880 stores
795 stores
401 stores
364 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 29414 | 58.06% |
| Custom | 6588 | 13.00% |
| Shopify | 5097 | 10.06% |
| OpenCart | 3757 | 7.42% |
| PrestaShop | 2246 | 4.43% |
| VirtueMart | 1121 | 2.21% |
| Magento | 880 | 1.74% |
| Wix eCommerce | 795 | 1.57% |
| CS-Cart, CS Cart | 401 | 0.79% |
| CS Cart, CS-Cart | 364 | 0.72% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 67.4% share of all Greece e-commerce stores (52,121) , with Custom at 8.5% and Shopify at 7.1% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
52,121 stores
6,588 stores
5,478 stores
4,342 stores
2,387 stores
1,540 stores
1,008 stores
3,023 stores
413 stores
375 stores
Visual Distribution
52,121 stores
6,588 stores
5,478 stores
4,342 stores
2,387 stores
1,540 stores
1,008 stores
3,023 stores
413 stores
375 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 52121 | 67.45% |
| Custom | 6588 | 8.53% |
| Shopify | 5478 | 7.09% |
| OpenCart | 4342 | 5.62% |
| PrestaShop | 2387 | 3.09% |
| VirtueMart | 1540 | 1.99% |
| Magento | 1008 | 1.30% |
| Wix eCommerce | 3023 | 3.91% |
| CS-Cart, CS Cart | 413 | 0.53% |
| CS Cart, CS-Cart | 375 | 0.49% |
Categories Distribution
Clothing & Accessories stores with 21.0% of all stores (9,741 stores) , followed by Health & Beauty (13.6%) and Home & Garden (11.7%) .
Base: 46,385 AI-verified stores with physical delivery and detected product categories (86.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
9,741 stores
6,315 stores
5,404 stores
4,447 stores
3,349 stores
3,114 stores
2,016 stores
1,866 stores
1,864 stores
1,754 stores
Visual Distribution
9,741 stores
6,315 stores
5,404 stores
4,447 stores
3,349 stores
3,114 stores
2,016 stores
1,866 stores
1,864 stores
1,754 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 9741 | 21.00% |
| Health & Beauty | 6315 | 13.61% |
| Home & Garden | 5404 | 11.65% |
| Food & Beverages | 4447 | 9.59% |
| Jewelry & Watches | 3349 | 7.22% |
| Electronics & Technology | 3114 | 6.71% |
| Vehicles & Parts | 2016 | 4.35% |
| Sporting Goods & Outdoor Gear | 1866 | 4.02% |
| Arts & Entertainment | 1864 | 4.02% |
| Tools & Hardware | 1754 | 3.78% |
Payment Providers Distribution
PayPal stores with 25.6% among AI-verified physical stores (7,631 stores) , followed by MasterCard (18.3%) and American Express (16.8%) .
Base: 16,422 AI-verified physical stores with detectable payment providers (30.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
7,631 stores
5,435 stores
5,000 stores
3,125 stores
1,884 stores
1,719 stores
1,226 stores
1,043 stores
1,035 stores
609 stores
Visual Distribution
7,631 stores
5,435 stores
5,000 stores
3,125 stores
1,884 stores
1,719 stores
1,226 stores
1,043 stores
1,035 stores
609 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 7631 | 25.64% |
| MasterCard | 5435 | 18.26% |
| American Express | 5000 | 16.80% |
| VISA | 3125 | 10.50% |
| Stripe Connect | 1884 | 6.33% |
| Viva Wallet | 1719 | 5.78% |
| Klarna | 1226 | 4.12% |
| Apple Pay | 1043 | 3.50% |
| Google Pay | 1035 | 3.48% |
| Viva Payments | 609 | 2.05% |
Shipping Carriers Distribution
ELTA stores with 20.6% among AI-verified physical stores (1,873 stores) , followed by UPS (20.5%) and DHL (19.6%) .
Base: 7,355 AI-verified physical stores with detectable shipping carriers (13.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,873 stores
1,865 stores
1,779 stores
1,142 stores
409 stores
360 stores
355 stores
339 stores
228 stores
181 stores
Visual Distribution
1,873 stores
1,865 stores
1,779 stores
1,142 stores
409 stores
360 stores
355 stores
339 stores
228 stores
181 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| ELTA | 1873 | 20.63% |
| UPS | 1865 | 20.54% |
| DHL | 1779 | 19.59% |
| DPD | 1142 | 12.58% |
| FedEx | 409 | 4.50% |
| Speedex Courier | 360 | 3.97% |
| TNT | 355 | 3.91% |
| Hermes | 339 | 3.73% |
| Geniki Taxydromiki | 228 | 2.51% |
| GLS | 181 | 1.99% |
Store Launch Timeline
Over the past 12 months, 6,579 new stores were launched in Greece , with the highest activity in 2026-04 (517 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
517 stores launched
689 stores launched
538 stores launched
533 stores launched
529 stores launched
568 stores launched
627 stores launched
624 stores launched
408 stores launched
608 stores launched
612 stores launched
326 stores launched
Monthly Trend
7.9% of last 12 months
10.5% of last 12 months
8.2% of last 12 months
8.1% of last 12 months
8.0% of last 12 months
8.6% of last 12 months
9.5% of last 12 months
9.5% of last 12 months
6.2% of last 12 months
9.2% of last 12 months
9.3% of last 12 months
5.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 517 | 7.86% |
| 2026-03 | 689 | 10.47% |
| 2026-02 | 538 | 8.18% |
| 2026-01 | 533 | 8.10% |
| 2025-12 | 529 | 8.04% |
| 2025-11 | 568 | 8.63% |
| 2025-10 | 627 | 9.53% |
| 2025-09 | 624 | 9.48% |
| 2025-08 | 408 | 6.20% |
| 2025-07 | 608 | 9.24% |
| 2025-06 | 612 | 9.30% |
| 2025-05 | 326 | 4.96% |
Active Stores by Launch Year
Currently, 53,354 active stores in Greece are tracked in our database , with the most stores launched in 2026 (2,332 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,332 active stores
6,443 active stores
4,578 active stores
4,123 active stores
3,640 active stores
5,430 active stores
4,292 active stores
2,871 active stores
3,052 active stores
2,854 active stores
1,306 active stores
1,182 active stores
1,178 active stores
1,513 active stores
1,215 active stores
Distribution by Launch Year
4.4% of tracked active stores
12.1% of tracked active stores
8.6% of tracked active stores
7.7% of tracked active stores
6.8% of tracked active stores
10.2% of tracked active stores
8.0% of tracked active stores
5.4% of tracked active stores
5.7% of tracked active stores
5.3% of tracked active stores
2.4% of tracked active stores
2.2% of tracked active stores
2.2% of tracked active stores
2.8% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2332 | 4.37% |
| 2025 | 6443 | 12.08% |
| 2024 | 4578 | 8.58% |
| 2023 | 4123 | 7.73% |
| 2022 | 3640 | 6.82% |
| 2021 | 5430 | 10.18% |
| 2020 | 4292 | 8.04% |
| 2019 | 2871 | 5.38% |
| 2018 | 3052 | 5.72% |
| 2017 | 2854 | 5.35% |
| 2016 | 1306 | 2.45% |
| 2015 | 1182 | 2.22% |
| 2014 | 1178 | 2.21% |
| 2013 | 1513 | 2.84% |
| 2012 | 1215 | 2.28% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Food & Beverages
Custom
Custom - Electronics & Technology
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
OpenCart
Shopify - Clothing & Accessories
WooCommerce - Electronics & Technology
Custom - Electronics & Technology
Custom - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 53.5k | 100.00% |
| Emails | 33.4k | 62.49% |
| Phones | 34.5k | 64.56% |
| Ecommerce platform | 53.5k | 100.00% |
| Couriers | 7.4k | 13.75% |
| Payment Providers | 16.4k | 30.69% |
| Categories | 48.1k | 89.90% |
| Social Media | 39.7k | 74.19% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Greece e-commerce landscape:
Analyze 53.5k verified e-commerce stores in Greece - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Greece e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Greece e-commerce intelligence?
-
We track 53.5k verified Greece e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 35.5% among stores with at least one detectable social profile (36,472 stores) , followed by Instagram (31.1%) and YouTube (8.4%) .
Base: 39,699 stores with any detectable social profile (74.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
36,472 stores
31,881 stores
8,664 stores
7,194 stores
5,896 stores
5,053 stores
4,472 stores
2,248 stores
616 stores
180 stores
Visual Distribution
36,472 stores
31,881 stores
8,664 stores
7,194 stores
5,896 stores
5,053 stores
4,472 stores
2,248 stores
616 stores
180 stores