Ukraine E-commerce Market
Explore 104.8k verified e-commerce stores in the Ukraine. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 131.0k with e-commerce signals. 104.8k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Custom stores with 54.9% of stores with physical delivery (54,983 stores) , followed by WooCommerce (16.0%) and OpenCart (12.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
54,983 stores
15,978 stores
11,986 stores
6,213 stores
2,964 stores
2,511 stores
2,329 stores
1,465 stores
895 stores
845 stores
Visual Distribution
54,983 stores
15,978 stores
11,986 stores
6,213 stores
2,964 stores
2,511 stores
2,329 stores
1,465 stores
895 stores
845 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 54983 | 54.89% |
| WooCommerce | 15978 | 15.95% |
| OpenCart | 11986 | 11.97% |
| Horoshop | 6213 | 6.20% |
| Shopify | 2964 | 2.96% |
| OkayCMS, Horoshop | 2511 | 2.51% |
| Horoshop, OkayCMS | 2329 | 2.33% |
| PrestaShop | 1465 | 1.46% |
| 1C-Bitrix | 895 | 0.89% |
| Wix eCommerce | 845 | 0.84% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 47.1% share of all Ukraine e-commerce stores (54,983) , with WooCommerce at 23.6% and OpenCart at 11.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
54,983 stores
27,499 stores
13,032 stores
6,345 stores
3,738 stores
2,557 stores
2,361 stores
1,622 stores
2,000 stores
2,576 stores
Visual Distribution
54,983 stores
27,499 stores
13,032 stores
6,345 stores
3,738 stores
2,557 stores
2,361 stores
1,622 stores
2,000 stores
2,576 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 54983 | 47.11% |
| WooCommerce | 27499 | 23.56% |
| OpenCart | 13032 | 11.17% |
| Horoshop | 6345 | 5.44% |
| Shopify | 3738 | 3.20% |
| OkayCMS, Horoshop | 2557 | 2.19% |
| Horoshop, OkayCMS | 2361 | 2.02% |
| PrestaShop | 1622 | 1.39% |
| 1C-Bitrix | 2000 | 1.71% |
| Wix eCommerce | 2576 | 2.21% |
Categories Distribution
Clothing & Accessories stores with 13.7% of all stores (12,994 stores) , followed by Tools & Hardware (12.9%) and Home & Garden (12.9%) .
Base: 94,570 AI-verified stores with physical delivery and detected product categories (90.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
12,994 stores
12,188 stores
12,156 stores
11,665 stores
7,917 stores
6,728 stores
6,143 stores
5,218 stores
5,069 stores
3,358 stores
Visual Distribution
12,994 stores
12,188 stores
12,156 stores
11,665 stores
7,917 stores
6,728 stores
6,143 stores
5,218 stores
5,069 stores
3,358 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 12994 | 13.74% |
| Tools & Hardware | 12188 | 12.89% |
| Home & Garden | 12156 | 12.85% |
| Health & Beauty | 11665 | 12.33% |
| Electronics & Technology | 7917 | 8.37% |
| Vehicles & Parts | 6728 | 7.11% |
| Food & Beverages | 6143 | 6.50% |
| Sporting Goods & Outdoor Gear | 5218 | 5.52% |
| Business & Industrial | 5069 | 5.36% |
| Furniture & Home Decor | 3358 | 3.55% |
Payment Providers Distribution
MasterCard stores with 40.0% among AI-verified physical stores (9,559 stores) , followed by Google Pay (16.1%) and Apple Pay (15.8%) .
Base: 15,448 AI-verified physical stores with detectable payment providers (14.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,559 stores
3,860 stores
3,781 stores
2,724 stores
1,449 stores
567 stores
529 stores
491 stores
270 stores
237 stores
Visual Distribution
9,559 stores
3,860 stores
3,781 stores
2,724 stores
1,449 stores
567 stores
529 stores
491 stores
270 stores
237 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 9559 | 39.97% |
| Google Pay | 3860 | 16.14% |
| Apple Pay | 3781 | 15.81% |
| VISA | 2724 | 11.39% |
| PayPal | 1449 | 6.06% |
| Stripe Connect | 567 | 2.37% |
| JCB | 529 | 2.21% |
| Bolt | 491 | 2.05% |
| WebMoney | 270 | 1.13% |
| BitCoin | 237 | 0.99% |
Shipping Carriers Distribution
Почта России stores with 46.6% among AI-verified physical stores (6,410 stores) , followed by UPS (14.5%) and Meest (6.1%) .
Base: 12,396 AI-verified physical stores with detectable shipping carriers (11.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
6,410 stores
1,990 stores
844 stores
784 stores
705 stores
695 stores
452 stores
451 stores
307 stores
260 stores
Visual Distribution
6,410 stores
1,990 stores
844 stores
784 stores
705 stores
695 stores
452 stores
451 stores
307 stores
260 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 6410 | 46.65% |
| UPS | 1990 | 14.48% |
| Meest | 844 | 6.14% |
| DHL | 784 | 5.71% |
| Nova Poshta | 705 | 5.13% |
| Hermes | 695 | 5.06% |
| Ukrposhta | 452 | 3.29% |
| GLS | 451 | 3.28% |
| JX | 307 | 2.23% |
| FedEx | 260 | 1.89% |
Store Launch Timeline
Over the past 12 months, 14,696 new stores were launched in Ukraine , with the highest activity in 2026-05 (1,726 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,726 stores launched
1,597 stores launched
1,615 stores launched
1,284 stores launched
1,121 stores launched
1,141 stores launched
1,126 stores launched
1,320 stores launched
1,141 stores launched
1,125 stores launched
1,024 stores launched
476 stores launched
Monthly Trend
11.7% of last 12 months
10.9% of last 12 months
11.0% of last 12 months
8.7% of last 12 months
7.6% of last 12 months
7.8% of last 12 months
7.7% of last 12 months
9.0% of last 12 months
7.8% of last 12 months
7.7% of last 12 months
7.0% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1726 | 11.74% |
| 2026-04 | 1597 | 10.87% |
| 2026-03 | 1615 | 10.99% |
| 2026-02 | 1284 | 8.74% |
| 2026-01 | 1121 | 7.63% |
| 2025-12 | 1141 | 7.76% |
| 2025-11 | 1126 | 7.66% |
| 2025-10 | 1320 | 8.98% |
| 2025-09 | 1141 | 7.76% |
| 2025-08 | 1125 | 7.66% |
| 2025-07 | 1024 | 6.97% |
| 2025-06 | 476 | 3.24% |
Active Stores by Launch Year
Currently, 102,837 active stores in Ukraine are tracked in our database , with the most stores launched in 2026 (7,457 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,457 active stores
12,109 active stores
8,105 active stores
7,643 active stores
5,342 active stores
7,011 active stores
6,760 active stores
5,207 active stores
5,204 active stores
5,767 active stores
4,263 active stores
3,222 active stores
2,716 active stores
8,706 active stores
3,158 active stores
Distribution by Launch Year
7.3% of tracked active stores
11.8% of tracked active stores
7.9% of tracked active stores
7.4% of tracked active stores
5.2% of tracked active stores
6.8% of tracked active stores
6.6% of tracked active stores
5.1% of tracked active stores
5.1% of tracked active stores
5.6% of tracked active stores
4.1% of tracked active stores
3.1% of tracked active stores
2.6% of tracked active stores
8.5% of tracked active stores
3.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7457 | 7.25% |
| 2025 | 12109 | 11.77% |
| 2024 | 8105 | 7.88% |
| 2023 | 7643 | 7.43% |
| 2022 | 5342 | 5.19% |
| 2021 | 7011 | 6.82% |
| 2020 | 6760 | 6.57% |
| 2019 | 5207 | 5.06% |
| 2018 | 5204 | 5.06% |
| 2017 | 5767 | 5.61% |
| 2016 | 4263 | 4.15% |
| 2015 | 3222 | 3.13% |
| 2014 | 2716 | 2.64% |
| 2013 | 8706 | 8.47% |
| 2012 | 3158 | 3.07% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Custom - Clothing & Accessories
Horoshop - Food & Beverages
Shopify - Food & Beverages
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 104.8k | 100.00% |
| Emails | 63.9k | 61.02% |
| Phones | 83.7k | 79.87% |
| Ecommerce platform | 104.8k | 100.00% |
| Couriers | 12.4k | 11.83% |
| Payment Providers | 15.4k | 14.75% |
| Categories | 97.1k | 92.71% |
| Social Media | 53.6k | 51.13% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ukraine e-commerce landscape:
Analyze 104.8k verified e-commerce stores in Ukraine - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Ukraine e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Ukraine e-commerce intelligence?
-
We track 104.8k verified Ukraine e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 33.0% among stores with at least one detectable social profile (41,512 stores) , followed by Instagram (30.3%) and YouTube (14.0%) .
Base: 53,570 stores with any detectable social profile (51.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
41,512 stores
38,117 stores
17,697 stores
8,137 stores
6,479 stores
4,940 stores
3,791 stores
2,673 stores
2,425 stores
194 stores
Visual Distribution
41,512 stores
38,117 stores
17,697 stores
8,137 stores
6,479 stores
4,940 stores
3,791 stores
2,673 stores
2,425 stores
194 stores