Ukraine E-commerce Market
Explore 109.2k verified e-commerce stores in the Ukraine. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 137.5k with e-commerce signals. 109.2k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Custom stores with 55.0% of stores with physical delivery (57,326 stores) , followed by WooCommerce (16.1%) and OpenCart (11.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
57,326 stores
16,826 stores
12,324 stores
6,309 stores
3,283 stores
2,529 stores
2,320 stores
1,549 stores
946 stores
905 stores
Visual Distribution
57,326 stores
16,826 stores
12,324 stores
6,309 stores
3,283 stores
2,529 stores
2,320 stores
1,549 stores
946 stores
905 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 57326 | 54.95% |
| WooCommerce | 16826 | 16.13% |
| OpenCart | 12324 | 11.81% |
| Horoshop | 6309 | 6.05% |
| Shopify | 3283 | 3.15% |
| OkayCMS, Horoshop | 2529 | 2.42% |
| Horoshop, OkayCMS | 2320 | 2.22% |
| PrestaShop | 1549 | 1.48% |
| 1C-Bitrix | 946 | 0.91% |
| Wix eCommerce | 905 | 0.87% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 47.0% share of all Ukraine e-commerce stores (57,326) , with WooCommerce at 23.8% and OpenCart at 11.0% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
57,326 stores
29,030 stores
13,432 stores
6,439 stores
4,231 stores
2,566 stores
2,353 stores
1,704 stores
2,118 stores
2,721 stores
Visual Distribution
57,326 stores
29,030 stores
13,432 stores
6,439 stores
4,231 stores
2,566 stores
2,353 stores
1,704 stores
2,118 stores
2,721 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 57326 | 47.02% |
| WooCommerce | 29030 | 23.81% |
| OpenCart | 13432 | 11.02% |
| Horoshop | 6439 | 5.28% |
| Shopify | 4231 | 3.47% |
| OkayCMS, Horoshop | 2566 | 2.10% |
| Horoshop, OkayCMS | 2353 | 1.93% |
| PrestaShop | 1704 | 1.40% |
| 1C-Bitrix | 2118 | 1.74% |
| Wix eCommerce | 2721 | 2.23% |
Categories Distribution
Clothing & Accessories stores with 13.7% of all stores (13,511 stores) , followed by Home & Garden (12.9%) and Tools & Hardware (12.9%) .
Base: 98,432 AI-verified stores with physical delivery and detected product categories (90.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
13,511 stores
12,683 stores
12,677 stores
12,098 stores
8,216 stores
7,007 stores
6,464 stores
5,394 stores
5,213 stores
3,487 stores
Visual Distribution
13,511 stores
12,683 stores
12,677 stores
12,098 stores
8,216 stores
7,007 stores
6,464 stores
5,394 stores
5,213 stores
3,487 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 13511 | 13.73% |
| Home & Garden | 12683 | 12.89% |
| Tools & Hardware | 12677 | 12.88% |
| Health & Beauty | 12098 | 12.29% |
| Electronics & Technology | 8216 | 8.35% |
| Vehicles & Parts | 7007 | 7.12% |
| Food & Beverages | 6464 | 6.57% |
| Sporting Goods & Outdoor Gear | 5394 | 5.48% |
| Business & Industrial | 5213 | 5.30% |
| Furniture & Home Decor | 3487 | 3.54% |
Payment Providers Distribution
MasterCard stores with 40.7% among AI-verified physical stores (9,944 stores) , followed by Google Pay (15.5%) and Apple Pay (15.2%) .
Base: 15,886 AI-verified physical stores with detectable payment providers (14.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,944 stores
3,795 stores
3,712 stores
2,789 stores
1,546 stores
596 stores
542 stores
499 stores
289 stores
244 stores
Visual Distribution
9,944 stores
3,795 stores
3,712 stores
2,789 stores
1,546 stores
596 stores
542 stores
499 stores
289 stores
244 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 9944 | 40.67% |
| Google Pay | 3795 | 15.52% |
| Apple Pay | 3712 | 15.18% |
| VISA | 2789 | 11.41% |
| PayPal | 1546 | 6.32% |
| Stripe Connect | 596 | 2.44% |
| JCB | 542 | 2.22% |
| Bolt | 499 | 2.04% |
| WebMoney | 289 | 1.18% |
| BitCoin | 244 | 1.00% |
Shipping Carriers Distribution
Почта России stores with 46.4% among AI-verified physical stores (6,699 stores) , followed by UPS (14.5%) and Meest (6.0%) .
Base: 12,901 AI-verified physical stores with detectable shipping carriers (11.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
6,699 stores
2,092 stores
860 stores
835 stores
744 stores
714 stores
494 stores
486 stores
337 stores
286 stores
Visual Distribution
6,699 stores
2,092 stores
860 stores
835 stores
744 stores
714 stores
494 stores
486 stores
337 stores
286 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 6699 | 46.40% |
| UPS | 2092 | 14.49% |
| Meest | 860 | 5.96% |
| DHL | 835 | 5.78% |
| Nova Poshta | 744 | 5.15% |
| Hermes | 714 | 4.95% |
| GLS | 494 | 3.42% |
| Ukrposhta | 486 | 3.37% |
| JX | 337 | 2.33% |
| FedEx | 286 | 1.98% |
Store Launch Timeline
Over the past 12 months, 15,856 new stores were launched in Ukraine , with the highest activity in 2026-04 (1,758 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,758 stores launched
1,858 stores launched
1,482 stores launched
1,325 stores launched
1,290 stores launched
1,259 stores launched
1,428 stores launched
1,256 stores launched
1,221 stores launched
1,146 stores launched
1,133 stores launched
700 stores launched
Monthly Trend
11.1% of last 12 months
11.7% of last 12 months
9.3% of last 12 months
8.4% of last 12 months
8.1% of last 12 months
7.9% of last 12 months
9.0% of last 12 months
7.9% of last 12 months
7.7% of last 12 months
7.2% of last 12 months
7.1% of last 12 months
4.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 1758 | 11.09% |
| 2026-03 | 1858 | 11.72% |
| 2026-02 | 1482 | 9.35% |
| 2026-01 | 1325 | 8.36% |
| 2025-12 | 1290 | 8.14% |
| 2025-11 | 1259 | 7.94% |
| 2025-10 | 1428 | 9.01% |
| 2025-09 | 1256 | 7.92% |
| 2025-08 | 1221 | 7.70% |
| 2025-07 | 1146 | 7.23% |
| 2025-06 | 1133 | 7.15% |
| 2025-05 | 700 | 4.41% |
Active Stores by Launch Year
Currently, 107,221 active stores in Ukraine are tracked in our database , with the most stores launched in 2026 (6,621 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,621 active stores
13,628 active stores
8,647 active stores
8,095 active stores
5,600 active stores
7,307 active stores
7,064 active stores
5,464 active stores
5,440 active stores
5,991 active stores
4,423 active stores
3,314 active stores
2,829 active stores
9,032 active stores
3,241 active stores
Distribution by Launch Year
6.2% of tracked active stores
12.7% of tracked active stores
8.1% of tracked active stores
7.5% of tracked active stores
5.2% of tracked active stores
6.8% of tracked active stores
6.6% of tracked active stores
5.1% of tracked active stores
5.1% of tracked active stores
5.6% of tracked active stores
4.1% of tracked active stores
3.1% of tracked active stores
2.6% of tracked active stores
8.4% of tracked active stores
3.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6621 | 6.18% |
| 2025 | 13628 | 12.71% |
| 2024 | 8647 | 8.06% |
| 2023 | 8095 | 7.55% |
| 2022 | 5600 | 5.22% |
| 2021 | 7307 | 6.81% |
| 2020 | 7064 | 6.59% |
| 2019 | 5464 | 5.10% |
| 2018 | 5440 | 5.07% |
| 2017 | 5991 | 5.59% |
| 2016 | 4423 | 4.13% |
| 2015 | 3314 | 3.09% |
| 2014 | 2829 | 2.64% |
| 2013 | 9032 | 8.42% |
| 2012 | 3241 | 3.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
OpenCart - Arts & Entertainment
Custom - Health & Beauty
Custom
Custom
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 109.2k | 100.00% |
| Emails | 67.0k | 61.31% |
| Phones | 87.7k | 80.27% |
| Ecommerce platform | 109.2k | 100.00% |
| Couriers | 12.9k | 11.81% |
| Payment Providers | 15.9k | 14.55% |
| Categories | 101.1k | 92.54% |
| Social Media | 55.4k | 50.76% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ukraine e-commerce landscape:
Analyze 109.2k verified e-commerce stores in Ukraine - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Ukraine e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Ukraine e-commerce intelligence?
-
We track 109.2k verified Ukraine e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 33.3% among stores with at least one detectable social profile (43,188 stores) , followed by Instagram (29.8%) and YouTube (13.6%) .
Base: 55,437 stores with any detectable social profile (50.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
43,188 stores
38,572 stores
17,682 stores
9,239 stores
6,168 stores
5,297 stores
3,871 stores
2,829 stores
2,503 stores
210 stores
Visual Distribution
43,188 stores
38,572 stores
17,682 stores
9,239 stores
6,168 stores
5,297 stores
3,871 stores
2,829 stores
2,503 stores
210 stores