Ukraine E-commerce Market
Explore 103.6k verified e-commerce stores in the Ukraine. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 152.1k with e-commerce signals. 103.6k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Custom stores with 43.2% of stores with physical delivery (44,756 stores) , followed by OpenCart (19.3%) and WooCommerce (15.9%) .
Base: 103,558 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
44,756 stores
19,986 stores
16,494 stores
11,626 stores
3,611 stores
1,466 stores
754 stores
743 stores
706 stores
591 stores
Visual Distribution
44,756 stores
19,986 stores
16,494 stores
11,626 stores
3,611 stores
1,466 stores
754 stores
743 stores
706 stores
591 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 44756 | 43.22% |
| OpenCart | 19986 | 19.30% |
| WooCommerce | 16494 | 15.93% |
| Horoshop | 11626 | 11.23% |
| Shopify | 3611 | 3.49% |
| PrestaShop | 1466 | 1.42% |
| Weblium | 754 | 0.73% |
| 1C-Bitrix | 743 | 0.72% |
| Wix eCommerce | 706 | 0.68% |
| VirtueMart | 591 | 0.57% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 36.5% share of detected Ukraine e-commerce signals (55,557) , with OpenCart at 15.5% and WooCommerce at 19.9% (October 2026) .
Base: 152,079 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
55,557 websites
23,513 websites
30,318 websites
12,673 websites
4,546 websites
2,204 websites
7,482 websites
2,384 websites
4,313 websites
940 websites
Visual Distribution
55,557 websites
23,513 websites
30,318 websites
12,673 websites
4,546 websites
2,204 websites
7,482 websites
2,384 websites
4,313 websites
940 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 55557 | 36.53% |
| OpenCart | 23513 | 15.46% |
| WooCommerce | 30318 | 19.94% |
| Horoshop | 12673 | 8.33% |
| Shopify | 4546 | 2.99% |
| PrestaShop | 2204 | 1.45% |
| Weblium | 7482 | 4.92% |
| 1C-Bitrix | 2384 | 1.57% |
| Wix eCommerce | 4313 | 2.84% |
| VirtueMart | 940 | 0.62% |
Categories Distribution
Clothing & Accessories stores with 12.9% of all stores (13,360 stores) , followed by Home & Garden (12.2%) and Health & Beauty (10.4%) .
Base: 103,558 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
13,360 stores
12,604 stores
10,778 stores
10,548 stores
8,312 stores
6,841 stores
6,123 stores
5,292 stores
5,127 stores
3,343 stores
Visual Distribution
13,360 stores
12,604 stores
10,778 stores
10,548 stores
8,312 stores
6,841 stores
6,123 stores
5,292 stores
5,127 stores
3,343 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 13360 | 12.90% |
| Home & Garden | 12604 | 12.17% |
| Health & Beauty | 10778 | 10.41% |
| Tools & Hardware | 10548 | 10.19% |
| Electronics & Technology | 8312 | 8.03% |
| Vehicles & Parts | 6841 | 6.61% |
| Food & Beverages | 6123 | 5.91% |
| Sporting Goods & Outdoor Gear | 5292 | 5.11% |
| Business & Industrial | 5127 | 4.95% |
| Furniture & Home Decor | 3343 | 3.23% |
Payment Providers Distribution
VISA accounts for 23.1% of displayed detection occurrences (25,588 occurrences) , followed by MasterCard (22.7%) and LiqPay (11.0%) .
Base: 110,783 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
25,588 occurrences
25,160 occurrences
12,237 occurrences
8,366 occurrences
8,219 occurrences
7,789 occurrences
7,745 occurrences
6,933 occurrences
4,567 occurrences
4,179 occurrences
Visual Distribution
25,588 occurrences
25,160 occurrences
12,237 occurrences
8,366 occurrences
8,219 occurrences
7,789 occurrences
7,745 occurrences
6,933 occurrences
4,567 occurrences
4,179 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 25588 | 23.10% |
| MasterCard | 25160 | 22.71% |
| LiqPay | 12237 | 11.05% |
| monobank | 8366 | 7.55% |
| Privat24 | 8219 | 7.42% |
| Apple Pay | 7789 | 7.03% |
| WayForPay | 7745 | 6.99% |
| Google Pay | 6933 | 6.26% |
| Оплата частинами | 4567 | 4.12% |
| PayPal | 4179 | 3.77% |
Shipping Carriers Distribution
Nova Poshta accounts for 58.4% of displayed detection occurrences (76,727 occurrences) , followed by Ukrposhta (23.0%) and Delivery Auto (5.5%) .
Base: 131,490 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
76,727 occurrences
30,217 occurrences
7,181 occurrences
6,785 occurrences
3,847 occurrences
2,517 occurrences
1,321 occurrences
1,277 occurrences
896 occurrences
722 occurrences
Visual Distribution
76,727 occurrences
30,217 occurrences
7,181 occurrences
6,785 occurrences
3,847 occurrences
2,517 occurrences
1,321 occurrences
1,277 occurrences
896 occurrences
722 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Nova Poshta | 76727 | 58.35% |
| Ukrposhta | 30217 | 22.98% |
| Delivery Auto | 7181 | 5.46% |
| Meest | 6785 | 5.16% |
| In Time | 3847 | 2.93% |
| Автолюкс | 2517 | 1.91% |
| DHL | 1321 | 1.00% |
| UPS | 1277 | 0.97% |
| Gunsel | 896 | 0.68% |
| USPS | 722 | 0.55% |
Store Launch Timeline
Over the past 12 months, 15,955 new stores were launched in Ukraine , with the highest activity in 2026-09 (2,168 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,168 stores launched
1,766 stores launched
1,533 stores launched
1,426 stores launched
1,585 stores launched
1,399 stores launched
1,525 stores launched
1,189 stores launched
1,097 stores launched
1,025 stores launched
1,057 stores launched
185 stores launched
Monthly Trend
13.6% of last 12 months
11.1% of last 12 months
9.6% of last 12 months
8.9% of last 12 months
9.9% of last 12 months
8.8% of last 12 months
9.6% of last 12 months
7.5% of last 12 months
6.9% of last 12 months
6.4% of last 12 months
6.6% of last 12 months
1.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 2168 | 13.59% |
| 2026-08 | 1766 | 11.07% |
| 2026-07 | 1533 | 9.61% |
| 2026-06 | 1426 | 8.94% |
| 2026-05 | 1585 | 9.93% |
| 2026-04 | 1399 | 8.77% |
| 2026-03 | 1525 | 9.56% |
| 2026-02 | 1189 | 7.45% |
| 2026-01 | 1097 | 6.88% |
| 2025-12 | 1025 | 6.42% |
| 2025-11 | 1057 | 6.62% |
| 2025-10 | 185 | 1.16% |
Active Stores by Launch Year
Currently, 102,343 active stores in Ukraine are tracked in our database , with the most stores launched in 2026 (14,463 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14,463 active stores
10,089 active stores
7,380 active stores
7,186 active stores
4,953 active stores
6,489 active stores
6,314 active stores
4,970 active stores
4,978 active stores
5,498 active stores
3,994 active stores
2,992 active stores
2,599 active stores
7,983 active stores
2,913 active stores
Distribution by Launch Year
14.1% of tracked active stores
9.9% of tracked active stores
7.2% of tracked active stores
7.0% of tracked active stores
4.8% of tracked active stores
6.3% of tracked active stores
6.2% of tracked active stores
4.9% of tracked active stores
4.9% of tracked active stores
5.4% of tracked active stores
3.9% of tracked active stores
2.9% of tracked active stores
2.5% of tracked active stores
7.8% of tracked active stores
2.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14463 | 14.13% |
| 2025 | 10089 | 9.86% |
| 2024 | 7380 | 7.21% |
| 2023 | 7186 | 7.02% |
| 2022 | 4953 | 4.84% |
| 2021 | 6489 | 6.34% |
| 2020 | 6314 | 6.17% |
| 2019 | 4970 | 4.86% |
| 2018 | 4978 | 4.86% |
| 2017 | 5498 | 5.37% |
| 2016 | 3994 | 3.90% |
| 2015 | 2992 | 2.92% |
| 2014 | 2599 | 2.54% |
| 2013 | 7983 | 7.80% |
| 2012 | 2913 | 2.85% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
OpenCart - Vehicles & Parts
Shopify - Arts & Entertainment
Custom - Electronics & Technology
Custom - Clothing & Accessories
Custom
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 103.6k | 100.00% |
| Emails | 80.7k | 77.96% |
| Phones | 88.8k | 85.72% |
| Ecommerce platform | 103.6k | 100.00% |
| Couriers | 78.9k | 76.17% |
| Payment Providers | 44k | 42.45% |
| Categories | 96.4k | 93.09% |
| Social Media | 53.2k | 51.40% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ukraine e-commerce landscape:
Analyze 103.6k verified e-commerce stores in Ukraine - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Ukraine e-commerce intelligence?
-
We track 103.6k verified Ukraine e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.7% of displayed detection occurrences (38,902 occurrences) , followed by Instagram (31.1%) and YouTube (12.2%) .
Base: 122,792 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
38,902 occurrences
38,195 occurrences
14,989 occurrences
8,939 occurrences
7,837 occurrences
4,609 occurrences
3,982 occurrences
2,775 occurrences
2,376 occurrences
188 occurrences
Visual Distribution
38,902 occurrences
38,195 occurrences
14,989 occurrences
8,939 occurrences
7,837 occurrences
4,609 occurrences
3,982 occurrences
2,775 occurrences
2,376 occurrences
188 occurrences