Mainfreight Shipping Carrier Usage Database

Explore 549.0 e-commerce stores shipping with Mainfreight. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 40.4% of stores with physical delivery (221 stores) , followed by WooCommerce (30.5%) and Custom (15.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 40.4%

221 stores

167 stores

Custom 15.5%

85 stores

21 stores

18 stores

7 stores

6 stores

4 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Mainfreight
Platform Stores with Physical Delivery Percentage
Shopify 221 40.40%
WooCommerce 167 30.53%
Custom 85 15.54%
Magento 21 3.84%
Wix eCommerce 18 3.29%
Lightspeed eCom 7 1.28%
OpenCart 6 1.10%
Squarespace Commerce 6 1.10%
PrestaShop 4 0.73%
BigCommerce 4 0.73%
nopCommerce 3 0.55%
CCV Shop 2 0.37%
Magento, BigCommerce 1 0.18%
CS Cart 1 0.18%
JTL Shop 1 0.18%

All Stores Distribution

Shopify holds 35.9% share of all Mainfreight e-commerce stores (226) , with WooCommerce at 34.0% and Custom at 13.5% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 35.9%

226 stores

214 stores

Custom 13.5%

85 stores

21 stores

34 stores

7 stores

6 stores

17 stores

4 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Mainfreight
Platform Total Stores Percentage
Shopify 226 35.93%
WooCommerce 214 34.02%
Custom 85 13.51%
Magento 21 3.34%
Wix eCommerce 34 5.41%
Lightspeed eCom 7 1.11%
OpenCart 6 0.95%
Squarespace Commerce 17 2.70%
PrestaShop 4 0.64%
BigCommerce 7 1.11%
nopCommerce 3 0.48%
CCV Shop 2 0.32%
Magento, BigCommerce 1 0.16%
CS Cart 1 0.16%
JTL Shop 1 0.16%

Categories Distribution

Furniture & Home Decor leads with 13.6% of all stores (62 stores) , followed by Sporting Goods & Outdoor Gear (12.7%) and Home & Garden (12.5%) .

Top 10 Categories

Furniture & Home Decor 13.6%

62 stores

Sporting Goods & Outdoor Gear 12.7%

58 stores

Home & Garden 12.5%

57 stores

Vehicles & Parts 11.4%

52 stores

Electronics & Technology 10.9%

50 stores

Business & Industrial 10.3%

47 stores

Tools & Hardware 9.2%

42 stores

Food & Beverages 7.2%

33 stores

Health & Beauty 3.7%

17 stores

Clothing & Accessories 3.5%

16 stores

Visual Distribution

Distribution of top 10 Mainfreight store categories (January 2026)
Distribution of categories in Mainfreight e-commerce stores
Category Number of Stores Percentage
Furniture & Home Decor 62 13.57%
Sporting Goods & Outdoor Gear 58 12.69%
Home & Garden 57 12.47%
Vehicles & Parts 52 11.38%
Electronics & Technology 50 10.94%
Business & Industrial 47 10.28%
Tools & Hardware 42 9.19%
Food & Beverages 33 7.22%
Health & Beauty 17 3.72%
Clothing & Accessories 16 3.50%
Pets & Pet Supplies 11 2.41%
Baby & Toddler 3 0.66%
Books & Media 3 0.66%
Gifts & Special Occasions 3 0.66%
Office Supplies 3 0.66%

Payment Providers Distribution

PayPal leads with 18.4% among AI-verified physical stores (101 stores) , followed by MasterCard (14.4%) and American Express (11.5%) .

Base: 335 AI-verified physical stores with detectable payment providers (48.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 18.4%

101 stores

79 stores

63 stores

49 stores

38 stores

Bolt 6.0%

33 stores

32 stores

31 stores

27 stores

23 stores

Visual Distribution

Distribution of top 10 Mainfreight payment providers (January 2026)
Distribution of payment providers in Mainfreight e-commerce stores
Payment Provider Store Count Market Share
PayPal 101 18.40%
MasterCard 79 14.39%
American Express 63 11.48%
Stripe Connect 49 8.93%
Klarna 38 6.92%
Bolt 33 6.01%
Bancontact 32 5.83%
Apple Pay 31 5.65%
Mollie 27 4.92%
Google Pay 23 4.19%
Laybuy 18 3.28%
iDEAL 17 3.10%
VISA 16 2.91%
Paddle 12 2.19%
Giropay 10 1.82%

Store Launch Timeline

Over the past 12 months, 43 new stores were launched in Mainfreight , with the highest activity in 2025-12 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.0%

3 stores launched

2025-11 9.3%

4 stores launched

2025-10 20.9%

9 stores launched

2025-09 7.0%

3 stores launched

2025-08 7.0%

3 stores launched

2025-07 11.6%

5 stores launched

2025-06 14.0%

6 stores launched

2025-05 2.3%

1 stores launched

2025-04 4.7%

2 stores launched

2025-03 11.6%

5 stores launched

2025-01 4.7%

2 stores launched

Monthly Trend

Monthly store launches in Mainfreight (January 2026)
Monthly store launches in Mainfreight over the past 12 months
Month Stores Launched Percentage
2025-12 3 6.98%
2025-11 4 9.30%
2025-10 9 20.93%
2025-09 3 6.98%
2025-08 3 6.98%
2025-07 5 11.63%
2025-06 6 13.95%
2025-05 1 2.33%
2025-04 2 4.65%
2025-03 5 11.63%
2025-01 2 4.65%

Active Stores by Launch Year

Currently, 546 active stores in Mainfreight are tracked in our database , with the most stores launched in 2025 (45 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 8.2%

45 active stores

2024 7.3%

40 active stores

2023 5.1%

28 active stores

2022 5.7%

31 active stores

2021 6.6%

36 active stores

2020 6.2%

34 active stores

2019 5.1%

28 active stores

2018 5.1%

28 active stores

2017 7.0%

38 active stores

2016 3.7%

20 active stores

2015 2.9%

16 active stores

2014 2.4%

13 active stores

2013 5.1%

28 active stores

2012 2.4%

13 active stores

2011 2.4%

13 active stores

Distribution by Launch Year

Active stores in Mainfreight by original launch year (January 2026)
Active stores in Mainfreight by launch year
Launch Year Active Stores Percentage
2025 45 8.24%
2024 40 7.33%
2023 28 5.13%
2022 31 5.68%
2021 36 6.59%
2020 34 6.23%
2019 28 5.13%
2018 28 5.13%
2017 38 6.96%
2016 20 3.66%
2015 16 2.93%
2014 13 2.38%
2013 28 5.13%
2012 13 2.38%
2011 13 2.38%
2010 13 2.38%
2009 12 2.20%
2008 23 4.21%
2007 11 2.01%
2006 4 0.73%
2005 7 1.28%
2004 7 1.28%
2003 11 2.01%
2002 10 1.83%
2001 14 2.56%
2000 7 1.28%
1999 5 0.92%
1998 9 1.65%
1997 2 0.37%

Social Media Usage

Facebook leads with 32.9% among stores with at least one detectable social profile (409 stores) , followed by Instagram (26.1%) and YouTube (15.5%) .

Base: 532 stores with any detectable social profile (77.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.9%

409 stores

Instagram 26.1%

325 stores

YouTube 15.5%

193 stores

LinkedIn 8.0%

100 stores

Twitter 5.5%

69 stores

TikTok 4.9%

61 stores

Pinterest 4.6%

57 stores

X 1.3%

16 stores

Vimeo 0.7%

9 stores

WhatsApp 0.5%

6 stores

Visual Distribution

Distribution of social media platforms in Mainfreight (January 2026)
Distribution of social media platforms in Mainfreight e-commerce stores
Social Platform Store Count Market Share
Facebook 409 32.85%
Instagram 325 26.10%
YouTube 193 15.50%
LinkedIn 100 8.03%
Twitter 69 5.54%
TikTok 61 4.90%
Pinterest 57 4.58%
X 16 1.29%
Vimeo 9 0.72%
WhatsApp 6 0.48%

Geographic Distribution

New Zealand leads with 60.4% (326 AI-verified stores) , followed by Australia (17.0%) and Netherlands (9.3%) .

Base: 540 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

326 AI-verified stores

92 AI-verified stores

50 AI-verified stores

18 AI-verified stores

17 AI-verified stores

13 AI-verified stores

9 AI-verified stores

2 AI-verified stores

India 0.4%

2 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mainfreight (January 2026)
Geographic distribution of stores using Mainfreight
Country AI-Verified Store Count Market Share
New Zealand 326 60.37%
Australia 92 17.04%
Netherlands 50 9.26%
United States 18 3.33%
Germany 17 3.15%
Belgium 13 2.41%
France 9 1.67%
United Kingdom 2 0.37%
India 2 0.37%
Sweden 1 0.19%
Denmark 1 0.19%
Canada 1 0.19%
Italy 1 0.19%
China 1 0.19%
Russia 1 0.19%
Kenya 1 0.19%
Niue 1 0.19%
Poland 1 0.19%
Austria 1 0.19%
Ireland 1 0.19%

Dataset Coverage

Field Rows count Coverage
Website 690.0 100.00%
Emails 545.0 78.99%
Phones 389.0 56.38%
Ecommerce platform 634.0 91.88%
Couriers 690.0 100.00%
Payment Providers 335.0 48.55%
Categories 535.0 77.54%
Social Media 532.0 77.10%

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Frequently Asked Questions

What data is included in the Mainfreight E-commerce Database?

Our database covers over 549.0 Mainfreight physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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