Mainfreight Shipping Carrier Usage Database

Explore 521.0 e-commerce stores shipping with Mainfreight. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 38.6% of stores with physical delivery (201 stores) , followed by WooCommerce (27.1%) and Custom (23.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 38.6%

201 stores

141 stores

Custom 23.2%

121 stores

16 stores

15 stores

5 stores

5 stores

4 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Mainfreight
Platform Stores with Physical Delivery Percentage
Shopify 201 38.58%
WooCommerce 141 27.06%
Custom 121 23.22%
Magento 16 3.07%
Wix eCommerce 15 2.88%
PrestaShop 5 0.96%
Lightspeed eCom 5 0.96%
BigCommerce 4 0.77%
OpenCart 4 0.77%
Squarespace Commerce 3 0.58%
CCV Shop 2 0.38%
BigCommerce, Magento 1 0.19%
CubeCart 1 0.19%
CS Cart 1 0.19%
AppSell, Wix eCommerce 1 0.19%

All Stores Distribution

Shopify holds 34.7% share of all Mainfreight e-commerce stores (215) , with WooCommerce at 31.1% and Custom at 19.5% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 34.7%

215 stores

193 stores

Custom 19.5%

121 stores

18 stores

29 stores

6 stores

6 stores

7 stores

4 stores

15 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Mainfreight
Platform Total Stores Percentage
Shopify 215 34.68%
WooCommerce 193 31.13%
Custom 121 19.52%
Magento 18 2.90%
Wix eCommerce 29 4.68%
PrestaShop 6 0.97%
Lightspeed eCom 6 0.97%
BigCommerce 7 1.13%
OpenCart 4 0.65%
Squarespace Commerce 15 2.42%
CCV Shop 2 0.32%
BigCommerce, Magento 1 0.16%
CubeCart 1 0.16%
CS Cart 1 0.16%
AppSell, Wix eCommerce 1 0.16%

Categories Distribution

Sporting Goods & Outdoor Gear leads with 12.7% of all stores (56 stores) , followed by Electronics & Technology (12.5%) and Home & Garden (12.3%) .

Top 10 Categories

Sporting Goods & Outdoor Gear 12.7%

56 stores

Electronics & Technology 12.5%

55 stores

Home & Garden 12.3%

54 stores

Vehicles & Parts 12.3%

54 stores

Furniture & Home Decor 11.8%

52 stores

Business & Industrial 9.5%

42 stores

Tools & Hardware 9.5%

42 stores

Food & Beverages 6.8%

30 stores

Health & Beauty 3.4%

15 stores

Clothing & Accessories 3.2%

14 stores

Visual Distribution

Distribution of top 10 Mainfreight store categories (November 2025)
Distribution of categories in Mainfreight e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 56 12.73%
Electronics & Technology 55 12.50%
Home & Garden 54 12.27%
Vehicles & Parts 54 12.27%
Furniture & Home Decor 52 11.82%
Business & Industrial 42 9.55%
Tools & Hardware 42 9.55%
Food & Beverages 30 6.82%
Health & Beauty 15 3.41%
Clothing & Accessories 14 3.18%
Pets & Pet Supplies 11 2.50%
Books & Media 5 1.14%
Office Supplies 4 0.91%
Gifts & Special Occasions 3 0.68%
Baby & Toddler 3 0.68%

Payment Providers Distribution

PayPal leads with 20.4% among AI-verified physical stores (102 stores) , followed by MasterCard (13.6%) and American Express (11.6%) .

Base: 325 AI-verified physical stores with detectable payment providers (47.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.4%

102 stores

68 stores

58 stores

41 stores

36 stores

28 stores

27 stores

Bolt 5.4%

27 stores

23 stores

20 stores

Visual Distribution

Distribution of top 10 Mainfreight payment providers (November 2025)
Distribution of payment providers in Mainfreight e-commerce stores
Payment Provider Store Count Market Share
PayPal 102 20.44%
MasterCard 68 13.63%
American Express 58 11.62%
Stripe Connect 41 8.22%
Klarna 36 7.21%
Apple Pay 28 5.61%
Bancontact 27 5.41%
Bolt 27 5.41%
Mollie 23 4.61%
Google Pay 20 4.01%
iDEAL 18 3.61%
Laybuy 16 3.21%
VISA 13 2.61%
Paddle 11 2.20%
Giropay 11 2.20%

Store Launch Timeline

Over the past 12 months, 35 new stores were launched in Mainfreight , with the highest activity in 2025-10 (5 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 14.3%

5 stores launched

2025-09 5.7%

2 stores launched

2025-08 8.6%

3 stores launched

2025-07 14.3%

5 stores launched

2025-06 14.3%

5 stores launched

2025-05 2.9%

1 stores launched

2025-04 2.9%

1 stores launched

2025-03 14.3%

5 stores launched

2025-01 14.3%

5 stores launched

2024-12 8.6%

3 stores launched

Monthly Trend

Monthly store launches in Mainfreight (November 2025)
Monthly store launches in Mainfreight over the past 12 months
Month Stores Launched Percentage
2025-10 5 14.29%
2025-09 2 5.71%
2025-08 3 8.57%
2025-07 5 14.29%
2025-06 5 14.29%
2025-05 1 2.86%
2025-04 1 2.86%
2025-03 5 14.29%
2025-01 5 14.29%
2024-12 3 8.57%

Active Stores by Launch Year

Currently, 519 active stores in Mainfreight are tracked in our database , with the most stores launched in 2025 (32 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 6.2%

32 active stores

2024 7.3%

38 active stores

2023 5.2%

27 active stores

2022 5.8%

30 active stores

2021 6.2%

32 active stores

2020 6.2%

32 active stores

2019 4.8%

25 active stores

2018 5.2%

27 active stores

2017 7.5%

39 active stores

2016 3.7%

19 active stores

2015 4.0%

21 active stores

2014 2.7%

14 active stores

2013 5.2%

27 active stores

2012 2.5%

13 active stores

2011 2.3%

12 active stores

Distribution by Launch Year

Active stores in Mainfreight by original launch year (November 2025)
Active stores in Mainfreight by launch year
Launch Year Active Stores Percentage
2025 32 6.17%
2024 38 7.32%
2023 27 5.20%
2022 30 5.78%
2021 32 6.17%
2020 32 6.17%
2019 25 4.82%
2018 27 5.20%
2017 39 7.51%
2016 19 3.66%
2015 21 4.05%
2014 14 2.70%
2013 27 5.20%
2012 13 2.50%
2011 12 2.31%
2010 16 3.08%
2009 13 2.50%
2008 25 4.82%
2007 10 1.93%
2006 6 1.16%
2005 5 0.96%
2004 7 1.35%
2003 12 2.31%
2002 9 1.73%
2001 11 2.12%
2000 5 0.96%
1999 4 0.77%
1998 8 1.54%

Social Media Usage

Facebook leads with 32.8% among stores with at least one detectable social profile (359 stores) , followed by Instagram (26.2%) and YouTube (14.8%) .

Base: 494 stores with any detectable social profile (72.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.8%

359 stores

Instagram 26.2%

287 stores

YouTube 14.8%

162 stores

LinkedIn 7.2%

79 stores

Twitter 5.8%

64 stores

Pinterest 5.6%

61 stores

TikTok 4.9%

54 stores

X 1.5%

16 stores

Vimeo 0.6%

7 stores

WhatsApp 0.6%

7 stores

Visual Distribution

Distribution of social media platforms in Mainfreight (November 2025)
Distribution of social media platforms in Mainfreight e-commerce stores
Social Platform Store Count Market Share
Facebook 359 32.76%
Instagram 287 26.19%
YouTube 162 14.78%
LinkedIn 79 7.21%
Twitter 64 5.84%
Pinterest 61 5.57%
TikTok 54 4.93%
X 16 1.46%
Vimeo 7 0.64%
WhatsApp 7 0.64%

Geographic Distribution

New Zealand leads with 60.9% (310 AI-verified stores) , followed by Australia (16.3%) and Netherlands (8.8%) .

Base: 509 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

310 AI-verified stores

83 AI-verified stores

45 AI-verified stores

18 AI-verified stores

14 AI-verified stores

10 AI-verified stores

10 AI-verified stores

India 0.6%

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mainfreight (November 2025)
Geographic distribution of stores using Mainfreight
Country AI-Verified Store Count Market Share
New Zealand 310 60.90%
Australia 83 16.31%
Netherlands 45 8.84%
United States 18 3.54%
Belgium 14 2.75%
Germany 10 1.96%
France 10 1.96%
India 3 0.59%
Russia 2 0.39%
Canada 2 0.39%
Ireland 2 0.39%
United Kingdom 2 0.39%
South Africa 1 0.20%
China 1 0.20%
Italy 1 0.20%
Lithuania 1 0.20%
Niue 1 0.20%
Denmark 1 0.20%
Sweden 1 0.20%
Japan 1 0.20%

Dataset Coverage

Field Rows count Coverage
Website 684.0 100.00%
Emails 541.0 79.09%
Phones 382.0 55.85%
Ecommerce platform 626.0 91.52%
Couriers 684.0 100.00%
Payment Providers 325.0 47.51%
Categories 530.0 77.49%
Social Media 494.0 72.22%

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Frequently Asked Questions

What data is included in the Mainfreight E-commerce Database?

Our database covers over 521.0 Mainfreight physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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