Kenya E-commerce Market
Explore 10.7k verified e-commerce stores in the Kenya. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 22.1k with e-commerce signals. 10.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 64.9% of stores with physical delivery (6,891 stores) , followed by Custom (19.3%) and Shopify (11.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,891 stores
2,049 stores
1,192 stores
165 stores
80 stores
65 stores
49 stores
43 stores
43 stores
33 stores
Visual Distribution
6,891 stores
2,049 stores
1,192 stores
165 stores
80 stores
65 stores
49 stores
43 stores
43 stores
33 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 6891 | 64.95% |
| Custom | 2049 | 19.31% |
| Shopify | 1192 | 11.23% |
| Wix eCommerce | 165 | 1.56% |
| Botble CMS | 80 | 0.75% |
| PrestaShop | 65 | 0.61% |
| Active IT Zone Core | 49 | 0.46% |
| OpenCart | 43 | 0.41% |
| Squarespace Commerce | 43 | 0.41% |
| Magento | 33 | 0.31% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 78.9% share of all Kenya e-commerce stores (17,255) , with Custom at 9.4% and Shopify at 5.8% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,255 stores
2,049 stores
1,267 stores
624 stores
221 stores
67 stores
51 stores
45 stores
250 stores
42 stores
Visual Distribution
17,255 stores
2,049 stores
1,267 stores
624 stores
221 stores
67 stores
51 stores
45 stores
250 stores
42 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 17255 | 78.89% |
| Custom | 2049 | 9.37% |
| Shopify | 1267 | 5.79% |
| Wix eCommerce | 624 | 2.85% |
| Botble CMS | 221 | 1.01% |
| PrestaShop | 67 | 0.31% |
| Active IT Zone Core | 51 | 0.23% |
| OpenCart | 45 | 0.21% |
| Squarespace Commerce | 250 | 1.14% |
| Magento | 42 | 0.19% |
Categories Distribution
Electronics & Technology stores with 19.6% of all stores (1,898 stores) , followed by Health & Beauty (17.2%) and Clothing & Accessories (12.5%) .
Base: 9,694 AI-verified stores with physical delivery and detected product categories (90.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,898 stores
1,669 stores
1,213 stores
909 stores
864 stores
640 stores
477 stores
451 stores
395 stores
303 stores
Visual Distribution
1,898 stores
1,669 stores
1,213 stores
909 stores
864 stores
640 stores
477 stores
451 stores
395 stores
303 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 1898 | 19.58% |
| Health & Beauty | 1669 | 17.22% |
| Clothing & Accessories | 1213 | 12.51% |
| Food & Beverages | 909 | 9.38% |
| Home & Garden | 864 | 8.91% |
| Tools & Hardware | 640 | 6.60% |
| Sporting Goods & Outdoor Gear | 477 | 4.92% |
| Business & Industrial | 451 | 4.65% |
| Furniture & Home Decor | 395 | 4.07% |
| Gifts & Special Occasions | 303 | 3.13% |
Payment Providers Distribution
PayPal stores with 30.0% among AI-verified physical stores (427 stores) , followed by MasterCard (18.9%) and Stripe Connect (15.0%) .
Base: 996 AI-verified physical stores with detectable payment providers (9.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
427 stores
269 stores
213 stores
140 stores
111 stores
87 stores
80 stores
29 stores
16 stores
12 stores
Visual Distribution
427 stores
269 stores
213 stores
140 stores
111 stores
87 stores
80 stores
29 stores
16 stores
12 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 427 | 30.03% |
| MasterCard | 269 | 18.92% |
| Stripe Connect | 213 | 14.98% |
| Bolt | 140 | 9.85% |
| American Express | 111 | 7.81% |
| VISA | 87 | 6.12% |
| Apple Pay | 80 | 5.63% |
| Google Pay | 29 | 2.04% |
| BitCoin | 16 | 1.13% |
| Skrill | 12 | 0.84% |
Shipping Carriers Distribution
UPS stores with 56.7% among AI-verified physical stores (642 stores) , followed by DHL (19.2%) and Speedy (4.9%) .
Base: 1,005 AI-verified physical stores with detectable shipping carriers (9.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
642 stores
217 stores
56 stores
44 stores
43 stores
34 stores
32 stores
16 stores
15 stores
8 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 642 | 56.71% |
| DHL | 217 | 19.17% |
| Speedy | 56 | 4.95% |
| FedEx | 44 | 3.89% |
| Hermes | 43 | 3.80% |
| USPS | 34 | 3.00% |
| JX | 32 | 2.83% |
| TCS | 16 | 1.41% |
| Aramex | 15 | 1.33% |
| GLS | 8 | 0.71% |
Store Launch Timeline
Over the past 12 months, 3,726 new stores were launched in Kenya , with the highest activity in 2026-05 (363 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
363 stores launched
336 stores launched
366 stores launched
295 stores launched
312 stores launched
238 stores launched
303 stores launched
372 stores launched
328 stores launched
302 stores launched
374 stores launched
137 stores launched
Monthly Trend
9.7% of last 12 months
9.0% of last 12 months
9.8% of last 12 months
7.9% of last 12 months
8.4% of last 12 months
6.4% of last 12 months
8.1% of last 12 months
10.0% of last 12 months
8.8% of last 12 months
8.1% of last 12 months
10.0% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 363 | 9.74% |
| 2026-04 | 336 | 9.02% |
| 2026-03 | 366 | 9.82% |
| 2026-02 | 295 | 7.92% |
| 2026-01 | 312 | 8.37% |
| 2025-12 | 238 | 6.39% |
| 2025-11 | 303 | 8.13% |
| 2025-10 | 372 | 9.98% |
| 2025-09 | 328 | 8.80% |
| 2025-08 | 302 | 8.11% |
| 2025-07 | 374 | 10.04% |
| 2025-06 | 137 | 3.68% |
Active Stores by Launch Year
Currently, 10,666 active stores in Kenya are tracked in our database , with the most stores launched in 2026 (1,698 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,698 active stores
3,047 active stores
1,420 active stores
889 active stores
680 active stores
579 active stores
615 active stores
374 active stores
332 active stores
300 active stores
120 active stores
88 active stores
94 active stores
91 active stores
67 active stores
Distribution by Launch Year
15.9% of tracked active stores
28.6% of tracked active stores
13.3% of tracked active stores
8.3% of tracked active stores
6.4% of tracked active stores
5.4% of tracked active stores
5.8% of tracked active stores
3.5% of tracked active stores
3.1% of tracked active stores
2.8% of tracked active stores
1.1% of tracked active stores
0.8% of tracked active stores
0.9% of tracked active stores
0.9% of tracked active stores
0.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1698 | 15.92% |
| 2025 | 3047 | 28.57% |
| 2024 | 1420 | 13.31% |
| 2023 | 889 | 8.33% |
| 2022 | 680 | 6.38% |
| 2021 | 579 | 5.43% |
| 2020 | 615 | 5.77% |
| 2019 | 374 | 3.51% |
| 2018 | 332 | 3.11% |
| 2017 | 300 | 2.81% |
| 2016 | 120 | 1.13% |
| 2015 | 88 | 0.83% |
| 2014 | 94 | 0.88% |
| 2013 | 91 | 0.85% |
| 2012 | 67 | 0.63% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
Custom - Health & Beauty
WooCommerce - Clothing & Accessories
Custom - Business & Industrial
WooCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.7k | 100.00% |
| Emails | 6.5k | 60.81% |
| Phones | 6.9k | 64.06% |
| Ecommerce platform | 10.7k | 100.00% |
| Couriers | 1.0k | 9.36% |
| Payment Providers | 996.0 | 9.28% |
| Categories | 9.9k | 92.08% |
| Social Media | 7.0k | 65.63% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kenya e-commerce landscape:
Analyze 10.7k verified e-commerce stores in Kenya - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kenya e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Kenya e-commerce intelligence?
-
We track 10.7k verified Kenya e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 26.0% among stores with at least one detectable social profile (5,598 stores) , followed by Instagram (23.8%) and TikTok (10.1%) .
Base: 7,047 stores with any detectable social profile (65.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,598 stores
5,131 stores
2,169 stores
1,715 stores
1,705 stores
1,522 stores
1,392 stores
1,353 stores
939 stores
29 stores
Visual Distribution
5,598 stores
5,131 stores
2,169 stores
1,715 stores
1,705 stores
1,522 stores
1,392 stores
1,353 stores
939 stores
29 stores