Kenya E-commerce Database
Explore 11.8k e-commerce stores in the Kenya. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 60.7% of stores with physical delivery (7,144 stores) , followed by Custom (22.6%) and Shopify (12.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,144 stores
2,655 stores
1,509 stores
214 stores
64 stores
62 stores
40 stores
38 stores
30 stores
16 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7144 | 60.69% |
| Custom | 2655 | 22.55% |
| Shopify | 1509 | 12.82% |
| Wix eCommerce | 214 | 1.82% |
| Botble CMS | 64 | 0.54% |
| PrestaShop | 62 | 0.53% |
| OpenCart | 40 | 0.34% |
| Squarespace Commerce | 38 | 0.32% |
| Magento | 30 | 0.25% |
| CS Cart | 16 | 0.14% |
All Stores Distribution
WooCommerce holds 72.7% share of all Kenya e-commerce stores (15,684) , with Custom at 12.3% and Shopify at 8.9% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
15,684 stores
2,655 stores
1,919 stores
758 stores
231 stores
68 stores
47 stores
142 stores
40 stores
17 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 15684 | 72.74% |
| Custom | 2655 | 12.31% |
| Shopify | 1919 | 8.90% |
| Wix eCommerce | 758 | 3.52% |
| Botble CMS | 231 | 1.07% |
| PrestaShop | 68 | 0.32% |
| OpenCart | 47 | 0.22% |
| Squarespace Commerce | 142 | 0.66% |
| Magento | 40 | 0.19% |
| CS Cart | 17 | 0.08% |
Categories Distribution
Electronics & Technology leads with 25.1% of all stores (2,385 stores) , followed by Health & Beauty (16.3%) and Clothing & Accessories (13.6%) .
Top 10 Categories
2,385 stores
1,547 stores
1,295 stores
940 stores
602 stores
529 stores
500 stores
333 stores
280 stores
247 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 2385 | 25.12% |
| Health & Beauty | 1547 | 16.29% |
| Clothing & Accessories | 1295 | 13.64% |
| Food & Beverages | 940 | 9.90% |
| Home & Garden | 602 | 6.34% |
| Furniture & Home Decor | 529 | 5.57% |
| Vehicles & Parts | 500 | 5.27% |
| Business & Industrial | 333 | 3.51% |
| Tools & Hardware | 280 | 2.95% |
| Gifts & Special Occasions | 247 | 2.60% |
| Jewelry & Watches | 238 | 2.51% |
| Sporting Goods & Outdoor Gear | 171 | 1.80% |
| Office Supplies | 154 | 1.62% |
| Books & Media | 148 | 1.56% |
| Baby & Toddler | 126 | 1.33% |
Payment Providers Distribution
PayPal leads with 33.0% among AI-verified physical stores (449 stores) , followed by MasterCard (18.4%) and Stripe Connect (12.1%) .
Base: 955 AI-verified physical stores with detectable payment providers (8.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
449 stores
250 stores
164 stores
160 stores
116 stores
50 stores
40 stores
38 stores
28 stores
23 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 449 | 33.04% |
| MasterCard | 250 | 18.40% |
| Stripe Connect | 164 | 12.07% |
| American Express | 160 | 11.77% |
| Bolt | 116 | 8.54% |
| VISA | 50 | 3.68% |
| Paddle | 40 | 2.94% |
| Apple Pay | 38 | 2.80% |
| BitCoin | 28 | 2.06% |
| Google Pay | 23 | 1.69% |
| JCB | 13 | 0.96% |
| MTN Mobile Money | 10 | 0.74% |
| Swish | 6 | 0.44% |
| Mada | 6 | 0.44% |
| 2Checkout | 6 | 0.44% |
Shipping Carriers Distribution
UPS leads with 52.8% among AI-verified physical stores (620 stores) , followed by DHL (19.2%) and Speedy (5.5%) .
Base: 1,020 AI-verified physical stores with detectable shipping carriers (8.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 620 | 52.81% |
| DHL | 225 | 19.17% |
| Speedy | 64 | 5.45% |
| FedEx | 55 | 4.68% |
| USPS | 40 | 3.41% |
| Hermes | 40 | 3.41% |
| GLS | 31 | 2.64% |
| TCS | 22 | 1.87% |
| JX | 22 | 1.87% |
| Aramex | 16 | 1.36% |
| TNT | 11 | 0.94% |
| DPD | 9 | 0.77% |
| ASM | 7 | 0.60% |
| MRW | 7 | 0.60% |
| Royal Mail | 5 | 0.43% |
Store Launch Timeline
Over the past 12 months, 4,700 new stores were launched in Kenya , with the highest activity in 2025-10 (516 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
516 stores launched
468 stores launched
436 stores launched
505 stores launched
385 stores launched
443 stores launched
356 stores launched
451 stores launched
391 stores launched
364 stores launched
259 stores launched
126 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 516 | 10.98% |
| 2025-09 | 468 | 9.96% |
| 2025-08 | 436 | 9.28% |
| 2025-07 | 505 | 10.74% |
| 2025-06 | 385 | 8.19% |
| 2025-05 | 443 | 9.43% |
| 2025-04 | 356 | 7.57% |
| 2025-03 | 451 | 9.60% |
| 2025-02 | 391 | 8.32% |
| 2025-01 | 364 | 7.74% |
| 2024-12 | 259 | 5.51% |
| 2024-11 | 126 | 2.68% |
Active Stores by Launch Year
Currently, 11,751 active stores in Kenya are tracked in our database , with the most stores launched in 2025 (4,330 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,330 active stores
1,942 active stores
1,110 active stores
767 active stores
729 active stores
698 active stores
425 active stores
406 active stores
363 active stores
140 active stores
119 active stores
124 active stores
144 active stores
75 active stores
93 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 4330 | 36.85% |
| 2024 | 1942 | 16.53% |
| 2023 | 1110 | 9.45% |
| 2022 | 767 | 6.53% |
| 2021 | 729 | 6.20% |
| 2020 | 698 | 5.94% |
| 2019 | 425 | 3.62% |
| 2018 | 406 | 3.46% |
| 2017 | 363 | 3.09% |
| 2016 | 140 | 1.19% |
| 2015 | 119 | 1.01% |
| 2014 | 124 | 1.06% |
| 2013 | 144 | 1.23% |
| 2012 | 75 | 0.64% |
| 2011 | 93 | 0.79% |
| 2010 | 63 | 0.54% |
| 2009 | 47 | 0.40% |
| 2008 | 42 | 0.36% |
| 2007 | 25 | 0.21% |
| 2006 | 9 | 0.08% |
| 2005 | 15 | 0.13% |
| 2004 | 24 | 0.20% |
| 2003 | 21 | 0.18% |
| 2002 | 11 | 0.09% |
| 2001 | 13 | 0.11% |
| 2000 | 9 | 0.08% |
| 1999 | 4 | 0.03% |
| 1998 | 2 | 0.02% |
| 1997 | 1 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Kenya's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
Custom — Furniture & Home Decor
WooCommerce
Shopify
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.8k | 100.00% |
| Emails | 8.0k | 67.79% |
| Phones | 2.5k | 21.40% |
| Ecommerce platform | 11.8k | 100.00% |
| Couriers | 1.0k | 8.61% |
| Payment Providers | 955.0 | 8.06% |
| Categories | 9.8k | 82.64% |
| Social Media | 7.2k | 60.43% |
Starter Package
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Maximize Your ROI
Use our detailed Kenya E-commerce Database to:
Gain actionable insights into 11.8k physical stores in Kenya.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Kenya online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Kenya E-commerce Database?
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Our database covers over 11.8k Kenya physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 26.3% among stores with at least one detectable social profile (5,735 stores) , followed by Instagram (23.8%) and Twitter (9.4%) .
Base: 7,158 stores with any detectable social profile (60.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,735 stores
5,193 stores
2,043 stores
1,881 stores
1,590 stores
1,549 stores
1,482 stores
1,345 stores
935 stores
41 stores
Visual Distribution