Kenya E-commerce Database
Explore 11.4k e-commerce stores in the Kenya. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 64.9% of stores with physical delivery (7,372 stores) , followed by Shopify (18.3%) and Custom (12.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,372 stores
2,081 stores
1,385 stores
232 stores
94 stores
70 stores
43 stores
31 stores
30 stores
17 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7372 | 64.92% |
| Shopify | 2081 | 18.33% |
| Custom | 1385 | 12.20% |
| Wix eCommerce | 232 | 2.04% |
| Botble CMS | 94 | 0.83% |
| PrestaShop | 70 | 0.62% |
| OpenCart | 43 | 0.38% |
| Squarespace Commerce | 31 | 0.27% |
| Magento | 30 | 0.26% |
| CS Cart | 17 | 0.15% |
All Stores Distribution
WooCommerce holds 78.0% share of all Kenya e-commerce stores (17,273) , with Shopify at 9.7% and Custom at 6.3% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
17,273 stores
2,147 stores
1,385 stores
730 stores
278 stores
72 stores
49 stores
147 stores
37 stores
17 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 17273 | 78.03% |
| Shopify | 2147 | 9.70% |
| Custom | 1385 | 6.26% |
| Wix eCommerce | 730 | 3.30% |
| Botble CMS | 278 | 1.26% |
| PrestaShop | 72 | 0.33% |
| OpenCart | 49 | 0.22% |
| Squarespace Commerce | 147 | 0.66% |
| Magento | 37 | 0.17% |
| CS Cart | 17 | 0.08% |
Categories Distribution
Electronics & Technology leads with 26.4% of all stores (2,445 stores) , followed by Health & Beauty (17.1%) and Clothing & Accessories (14.2%) .
Top 10 Categories
2,445 stores
1,583 stores
1,317 stores
888 stores
574 stores
531 stores
308 stores
293 stores
270 stores
244 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 2445 | 26.44% |
| Health & Beauty | 1583 | 17.12% |
| Clothing & Accessories | 1317 | 14.24% |
| Food & Beverages | 888 | 9.60% |
| Home & Garden | 574 | 6.21% |
| Furniture & Home Decor | 531 | 5.74% |
| Tools & Hardware | 308 | 3.33% |
| Vehicles & Parts | 293 | 3.17% |
| Business & Industrial | 270 | 2.92% |
| Jewelry & Watches | 244 | 2.64% |
| Gifts & Special Occasions | 231 | 2.50% |
| Sporting Goods & Outdoor Gear | 169 | 1.83% |
| Office Supplies | 150 | 1.62% |
| Baby & Toddler | 136 | 1.47% |
| Books & Media | 107 | 1.16% |
Payment Providers Distribution
PayPal leads with 33.0% among AI-verified physical stores (435 stores) , followed by MasterCard (19.7%) and American Express (12.2%) .
Base: 910 AI-verified physical stores with detectable payment providers (8.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
435 stores
260 stores
161 stores
156 stores
108 stores
50 stores
37 stores
35 stores
18 stores
18 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 435 | 33.03% |
| MasterCard | 260 | 19.74% |
| American Express | 161 | 12.22% |
| Stripe Connect | 156 | 11.85% |
| Bolt | 108 | 8.20% |
| VISA | 50 | 3.80% |
| Apple Pay | 37 | 2.81% |
| Paddle | 35 | 2.66% |
| BitCoin | 18 | 1.37% |
| Google Pay | 18 | 1.37% |
| JCB | 11 | 0.84% |
| MTN Mobile Money | 9 | 0.68% |
| Skrill | 7 | 0.53% |
| Klarna | 6 | 0.46% |
| 2Checkout | 6 | 0.46% |
Shipping Carriers Distribution
UPS leads with 53.8% among AI-verified physical stores (644 stores) , followed by DHL (19.2%) and Speedy (5.9%) .
Base: 1,038 AI-verified physical stores with detectable shipping carriers (9.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 644 | 53.80% |
| DHL | 230 | 19.21% |
| Speedy | 71 | 5.93% |
| FedEx | 61 | 5.10% |
| USPS | 47 | 3.93% |
| Hermes | 38 | 3.17% |
| JX | 28 | 2.34% |
| TCS | 17 | 1.42% |
| Aramex | 16 | 1.34% |
| TNT | 13 | 1.09% |
| DPD | 10 | 0.84% |
| ASM | 7 | 0.58% |
| MRW | 6 | 0.50% |
| GLS | 6 | 0.50% |
| China Post | 3 | 0.25% |
Store Launch Timeline
Over the past 12 months, 4,379 new stores were launched in Kenya , with the highest activity in 2025-12 (275 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
275 stores launched
386 stores launched
432 stores launched
399 stores launched
387 stores launched
464 stores launched
339 stores launched
413 stores launched
348 stores launched
449 stores launched
345 stores launched
142 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 275 | 6.28% |
| 2025-11 | 386 | 8.81% |
| 2025-10 | 432 | 9.87% |
| 2025-09 | 399 | 9.11% |
| 2025-08 | 387 | 8.84% |
| 2025-07 | 464 | 10.60% |
| 2025-06 | 339 | 7.74% |
| 2025-05 | 413 | 9.43% |
| 2025-04 | 348 | 7.95% |
| 2025-03 | 449 | 10.25% |
| 2025-02 | 345 | 7.88% |
| 2025-01 | 142 | 3.24% |
Active Stores by Launch Year
Currently, 11,339 active stores in Kenya are tracked in our database , with the most stores launched in 2025 (4,537 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,537 active stores
1,668 active stores
1,060 active stores
748 active stores
680 active stores
669 active stores
403 active stores
373 active stores
346 active stores
131 active stores
105 active stores
114 active stores
123 active stores
61 active stores
89 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 4537 | 40.01% |
| 2024 | 1668 | 14.71% |
| 2023 | 1060 | 9.35% |
| 2022 | 748 | 6.60% |
| 2021 | 680 | 6.00% |
| 2020 | 669 | 5.90% |
| 2019 | 403 | 3.55% |
| 2018 | 373 | 3.29% |
| 2017 | 346 | 3.05% |
| 2016 | 131 | 1.16% |
| 2015 | 105 | 0.93% |
| 2014 | 114 | 1.01% |
| 2013 | 123 | 1.08% |
| 2012 | 61 | 0.54% |
| 2011 | 89 | 0.78% |
| 2010 | 46 | 0.41% |
| 2009 | 34 | 0.30% |
| 2008 | 32 | 0.28% |
| 2007 | 15 | 0.13% |
| 2006 | 9 | 0.08% |
| 2005 | 13 | 0.11% |
| 2004 | 22 | 0.19% |
| 2003 | 30 | 0.26% |
| 2002 | 7 | 0.06% |
| 2001 | 11 | 0.10% |
| 2000 | 6 | 0.05% |
| 1999 | 4 | 0.04% |
| 1998 | 1 | 0.01% |
| 1997 | 2 | 0.02% |
Featured Stores
Discover the strongest performers and newest entrants in Kenya's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Home & Garden
WooCommerce - Food & Beverages
Custom - Pets & Pet Supplies
Botble CMS - Food & Beverages
Shopify - Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.4k | 100.00% |
| Emails | 7.5k | 65.51% |
| Phones | 2.4k | 21.05% |
| Ecommerce platform | 11.4k | 100.00% |
| Couriers | 1.0k | 9.08% |
| Payment Providers | 910.0 | 7.96% |
| Categories | 9.5k | 83.03% |
| Social Media | 7.3k | 63.99% |
Starter Package
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Kenya E-commerce Database to:
Gain actionable insights into 11.4k physical stores in Kenya.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Kenya online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Kenya E-commerce Database?
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Our database covers over 11.4k Kenya physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 26.1% among stores with at least one detectable social profile (5,914 stores) , followed by Instagram (23.9%) and TikTok (9.3%) .
Base: 7,315 stores with any detectable social profile (64.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,914 stores
5,417 stores
2,104 stores
2,017 stores
1,565 stores
1,547 stores
1,534 stores
1,487 stores
1,013 stores
32 stores
Visual Distribution