Kenya E-commerce Market
Explore 12.3k verified e-commerce stores in the Kenya. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 24.1k with e-commerce signals. 12.3k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 55.8% of stores with physical delivery (6,851 stores) , followed by Custom (27.4%) and Shopify (10.5%) .
Base: 12,284 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,851 stores
3,361 stores
1,294 stores
139 stores
139 stores
68 stores
64 stores
60 stores
56 stores
46 stores
Visual Distribution
6,851 stores
3,361 stores
1,294 stores
139 stores
139 stores
68 stores
64 stores
60 stores
56 stores
46 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 6851 | 55.77% |
| Custom | 3361 | 27.36% |
| Shopify | 1294 | 10.53% |
| Odoo | 139 | 1.13% |
| Wix eCommerce | 139 | 1.13% |
| PrestaShop | 68 | 0.55% |
| Botble CMS | 64 | 0.52% |
| OpenCart | 60 | 0.49% |
| Active IT Zone Core | 56 | 0.46% |
| Magento | 46 | 0.37% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 70.4% share of detected Kenya e-commerce signals (16,996) , with Custom at 14.3% and Shopify at 6.6% (October 2026) .
Base: 24,142 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
16,996 websites
3,461 websites
1,605 websites
161 websites
699 websites
72 websites
205 websites
67 websites
58 websites
68 websites
Visual Distribution
16,996 websites
3,461 websites
1,605 websites
161 websites
699 websites
72 websites
205 websites
67 websites
58 websites
68 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 16996 | 70.40% |
| Custom | 3461 | 14.34% |
| Shopify | 1605 | 6.65% |
| Odoo | 161 | 0.67% |
| Wix eCommerce | 699 | 2.90% |
| PrestaShop | 72 | 0.30% |
| Botble CMS | 205 | 0.85% |
| OpenCart | 67 | 0.28% |
| Active IT Zone Core | 58 | 0.24% |
| Magento | 68 | 0.28% |
Categories Distribution
Electronics & Technology stores with 17.8% of all stores (2,186 stores) , followed by Health & Beauty (15.9%) and Clothing & Accessories (12.3%) .
Base: 12,284 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,186 stores
1,951 stores
1,515 stores
1,052 stores
959 stores
702 stores
571 stores
475 stores
451 stores
317 stores
Visual Distribution
2,186 stores
1,951 stores
1,515 stores
1,052 stores
959 stores
702 stores
571 stores
475 stores
451 stores
317 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 2186 | 17.80% |
| Health & Beauty | 1951 | 15.88% |
| Clothing & Accessories | 1515 | 12.33% |
| Food & Beverages | 1052 | 8.56% |
| Home & Garden | 959 | 7.81% |
| Tools & Hardware | 702 | 5.71% |
| Sporting Goods & Outdoor Gear | 571 | 4.65% |
| Business & Industrial | 475 | 3.87% |
| Furniture & Home Decor | 451 | 3.67% |
| Gifts & Special Occasions | 317 | 2.58% |
Payment Providers Distribution
M-Pesa accounts for 40.7% of displayed detection occurrences (3,951 occurrences) , followed by VISA (12.3%) and PayPal (11.9%) .
Base: 9,718 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
3,951 occurrences
1,197 occurrences
1,158 occurrences
1,121 occurrences
661 occurrences
484 occurrences
378 occurrences
326 occurrences
241 occurrences
201 occurrences
Visual Distribution
3,951 occurrences
1,197 occurrences
1,158 occurrences
1,121 occurrences
661 occurrences
484 occurrences
378 occurrences
326 occurrences
241 occurrences
201 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| M-Pesa | 3951 | 40.66% |
| VISA | 1197 | 12.32% |
| PayPal | 1158 | 11.92% |
| MasterCard | 1121 | 11.54% |
| Pesapal | 661 | 6.80% |
| Paystack | 484 | 4.98% |
| Stripe | 378 | 3.89% |
| American Express | 326 | 3.35% |
| Airtel Money | 241 | 2.48% |
| Apple Pay | 201 | 2.07% |
Shipping Carriers Distribution
DHL accounts for 34.4% of displayed detection occurrences (375 occurrences) , followed by UPS (24.3%) and Pickup Mtaani (10.9%) .
Base: 1,089 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
375 occurrences
265 occurrences
119 occurrences
93 occurrences
90 occurrences
50 occurrences
39 occurrences
27 occurrences
16 occurrences
15 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 375 | 34.44% |
| UPS | 265 | 24.33% |
| Pickup Mtaani | 119 | 10.93% |
| FedEx | 93 | 8.54% |
| Speedaf | 90 | 8.26% |
| USPS | 50 | 4.59% |
| Aramex | 39 | 3.58% |
| EMS | 27 | 2.48% |
| Speedy | 16 | 1.47% |
| TCS | 15 | 1.38% |
Store Launch Timeline
Over the past 12 months, 4,392 new stores were launched in Kenya , with the highest activity in 2026-09 (590 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
590 stores launched
553 stores launched
527 stores launched
406 stores launched
390 stores launched
324 stores launched
351 stores launched
328 stores launched
321 stores launched
265 stores launched
278 stores launched
59 stores launched
Monthly Trend
13.4% of last 12 months
12.6% of last 12 months
12.0% of last 12 months
9.2% of last 12 months
8.9% of last 12 months
7.4% of last 12 months
8.0% of last 12 months
7.5% of last 12 months
7.3% of last 12 months
6.0% of last 12 months
6.3% of last 12 months
1.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 590 | 13.43% |
| 2026-08 | 553 | 12.59% |
| 2026-07 | 527 | 12.00% |
| 2026-06 | 406 | 9.24% |
| 2026-05 | 390 | 8.88% |
| 2026-04 | 324 | 7.38% |
| 2026-03 | 351 | 7.99% |
| 2026-02 | 328 | 7.47% |
| 2026-01 | 321 | 7.31% |
| 2025-12 | 265 | 6.03% |
| 2025-11 | 278 | 6.33% |
| 2025-10 | 59 | 1.34% |
Active Stores by Launch Year
Currently, 12,209 active stores in Kenya are tracked in our database , with the most stores launched in 2026 (3,970 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,970 active stores
2,343 active stores
1,315 active stores
861 active stores
674 active stores
594 active stores
614 active stores
390 active stores
366 active stores
324 active stores
133 active stores
87 active stores
98 active stores
87 active stores
65 active stores
Distribution by Launch Year
32.5% of tracked active stores
19.2% of tracked active stores
10.8% of tracked active stores
7.1% of tracked active stores
5.5% of tracked active stores
4.9% of tracked active stores
5.0% of tracked active stores
3.2% of tracked active stores
3.0% of tracked active stores
2.7% of tracked active stores
1.1% of tracked active stores
0.7% of tracked active stores
0.8% of tracked active stores
0.7% of tracked active stores
0.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3970 | 32.52% |
| 2025 | 2343 | 19.19% |
| 2024 | 1315 | 10.77% |
| 2023 | 861 | 7.05% |
| 2022 | 674 | 5.52% |
| 2021 | 594 | 4.87% |
| 2020 | 614 | 5.03% |
| 2019 | 390 | 3.19% |
| 2018 | 366 | 3.00% |
| 2017 | 324 | 2.65% |
| 2016 | 133 | 1.09% |
| 2015 | 87 | 0.71% |
| 2014 | 98 | 0.80% |
| 2013 | 87 | 0.71% |
| 2012 | 65 | 0.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Pets & Pet Supplies
Custom - Clothing & Accessories
Custom - Jewelry & Watches
Custom - Clothing & Accessories
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.3k | 100.00% |
| Emails | 9.8k | 79.70% |
| Phones | 8.1k | 66.00% |
| Ecommerce platform | 12.3k | 100.00% |
| Couriers | 905 | 7.37% |
| Payment Providers | 5.6k | 45.54% |
| Categories | 11.4k | 92.89% |
| Social Media | 7.7k | 62.61% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kenya e-commerce landscape:
Analyze 12.3k verified e-commerce stores in Kenya - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Kenya e-commerce intelligence?
-
We track 12.3k verified Kenya e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 26.1% of displayed detection occurrences (6,092 occurrences) , followed by Instagram (24.8%) and TikTok (11.9%) .
Base: 23,360 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,092 occurrences
5,788 occurrences
2,778 occurrences
1,686 occurrences
1,620 occurrences
1,550 occurrences
1,442 occurrences
1,407 occurrences
970 occurrences
27 occurrences
Visual Distribution
6,092 occurrences
5,788 occurrences
2,778 occurrences
1,686 occurrences
1,620 occurrences
1,550 occurrences
1,442 occurrences
1,407 occurrences
970 occurrences
27 occurrences