Kenya E-commerce Database
Explore 11.0k verified e-commerce stores in the Kenya. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 22.3k with e-commerce signals. 11.0k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 66.0% of stores with physical delivery (7,216 stores) , followed by Custom (16.4%) and Shopify (13.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,216 stores
1,790 stores
1,438 stores
182 stores
100 stores
74 stores
52 stores
30 stores
30 stores
19 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7216 | 66.01% |
| Custom | 1790 | 16.38% |
| Shopify | 1438 | 13.16% |
| Wix eCommerce | 182 | 1.66% |
| Botble CMS | 100 | 0.91% |
| PrestaShop | 74 | 0.68% |
| OpenCart | 52 | 0.48% |
| Squarespace Commerce | 30 | 0.27% |
| Magento | 30 | 0.27% |
| YouCan | 19 | 0.17% |
All Stores Distribution
WooCommerce holds 78.9% share of all Kenya e-commerce stores (17,427) , with Custom at 8.1% and Shopify at 6.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,427 stores
1,790 stores
1,526 stores
674 stores
265 stores
75 stores
58 stores
222 stores
40 stores
20 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 17427 | 78.87% |
| Custom | 1790 | 8.10% |
| Shopify | 1526 | 6.91% |
| Wix eCommerce | 674 | 3.05% |
| Botble CMS | 265 | 1.20% |
| PrestaShop | 75 | 0.34% |
| OpenCart | 58 | 0.26% |
| Squarespace Commerce | 222 | 1.00% |
| Magento | 40 | 0.18% |
| YouCan | 20 | 0.09% |
Categories Distribution
Electronics & Technology leads with 26.8% of all stores (2,492 stores) , followed by Health & Beauty (16.9%) and Clothing & Accessories (15.1%) .
Base: 9,308 AI-verified stores with physical delivery and detected product categories (84.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,492 stores
1,576 stores
1,402 stores
846 stores
574 stores
566 stores
296 stores
273 stores
261 stores
243 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 2492 | 26.77% |
| Health & Beauty | 1576 | 16.93% |
| Clothing & Accessories | 1402 | 15.06% |
| Food & Beverages | 846 | 9.09% |
| Home & Garden | 574 | 6.17% |
| Furniture & Home Decor | 566 | 6.08% |
| Tools & Hardware | 296 | 3.18% |
| Vehicles & Parts | 273 | 2.93% |
| Gifts & Special Occasions | 261 | 2.80% |
| Business & Industrial | 243 | 2.61% |
| Jewelry & Watches | 237 | 2.55% |
| Sporting Goods & Outdoor Gear | 161 | 1.73% |
| Office Supplies | 152 | 1.63% |
| Baby & Toddler | 140 | 1.50% |
| Pets & Pet Supplies | 89 | 0.96% |
Payment Providers Distribution
PayPal leads with 31.2% among AI-verified physical stores (438 stores) , followed by MasterCard (19.5%) and Stripe Connect (14.2%) .
Base: 970 AI-verified physical stores with detectable payment providers (8.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
438 stores
274 stores
199 stores
147 stores
136 stores
74 stores
55 stores
26 stores
12 stores
10 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 438 | 31.17% |
| MasterCard | 274 | 19.50% |
| Stripe Connect | 199 | 14.16% |
| American Express | 147 | 10.46% |
| Bolt | 136 | 9.68% |
| Apple Pay | 74 | 5.27% |
| VISA | 55 | 3.91% |
| Google Pay | 26 | 1.85% |
| BitCoin | 12 | 0.85% |
| Klarna | 10 | 0.71% |
| JCB | 9 | 0.64% |
| MTN Mobile Money | 8 | 0.57% |
| SEPA | 7 | 0.50% |
| AliPay | 5 | 0.36% |
| Affirm | 5 | 0.36% |
Shipping Carriers Distribution
UPS leads with 53.6% among AI-verified physical stores (692 stores) , followed by DHL (19.7%) and Speedy (5.9%) .
Base: 1,109 AI-verified physical stores with detectable shipping carriers (10.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 692 | 53.56% |
| DHL | 255 | 19.74% |
| Speedy | 76 | 5.88% |
| FedEx | 69 | 5.34% |
| USPS | 45 | 3.48% |
| Hermes | 43 | 3.33% |
| JX | 23 | 1.78% |
| Aramex | 19 | 1.47% |
| TNT | 14 | 1.08% |
| TCS | 14 | 1.08% |
| MRW | 13 | 1.01% |
| GLS | 10 | 0.77% |
| ASM | 7 | 0.54% |
| Royal Mail | 6 | 0.46% |
| DPD | 6 | 0.46% |
Store Launch Timeline
Over the past 12 months, 4,217 new stores were launched in Kenya , with the highest activity in 2026-02 (338 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
338 stores launched
430 stores launched
346 stores launched
381 stores launched
415 stores launched
362 stores launched
318 stores launched
394 stores launched
307 stores launched
353 stores launched
265 stores launched
308 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 338 | 8.02% |
| 2026-01 | 430 | 10.20% |
| 2025-12 | 346 | 8.20% |
| 2025-11 | 381 | 9.03% |
| 2025-10 | 415 | 9.84% |
| 2025-09 | 362 | 8.58% |
| 2025-08 | 318 | 7.54% |
| 2025-07 | 394 | 9.34% |
| 2025-06 | 307 | 7.28% |
| 2025-05 | 353 | 8.37% |
| 2025-04 | 265 | 6.28% |
| 2025-03 | 308 | 7.30% |
Active Stores by Launch Year
Currently, 10,932 active stores in Kenya are tracked in our database , with the most stores launched in 2026 (768 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
768 active stores
3,893 active stores
1,557 active stores
952 active stores
700 active stores
614 active stores
653 active stores
384 active stores
336 active stores
308 active stores
113 active stores
97 active stores
102 active stores
108 active stores
63 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 768 | 7.03% |
| 2025 | 3893 | 35.61% |
| 2024 | 1557 | 14.24% |
| 2023 | 952 | 8.71% |
| 2022 | 700 | 6.40% |
| 2021 | 614 | 5.62% |
| 2020 | 653 | 5.97% |
| 2019 | 384 | 3.51% |
| 2018 | 336 | 3.07% |
| 2017 | 308 | 2.82% |
| 2016 | 113 | 1.03% |
| 2015 | 97 | 0.89% |
| 2014 | 102 | 0.93% |
| 2013 | 108 | 0.99% |
| 2012 | 63 | 0.58% |
| 2011 | 77 | 0.70% |
| 2010 | 42 | 0.38% |
| 2009 | 28 | 0.26% |
| 2008 | 30 | 0.27% |
| 2007 | 19 | 0.17% |
| 2006 | 9 | 0.08% |
| 2005 | 11 | 0.10% |
| 2004 | 20 | 0.18% |
| 2003 | 21 | 0.19% |
| 2002 | 7 | 0.06% |
| 2001 | 8 | 0.07% |
| 2000 | 5 | 0.05% |
| 1999 | 4 | 0.04% |
| 1998 | 1 | 0.01% |
| 1997 | 2 | 0.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Books & Media
Custom
Custom - Health & Beauty
Custom
Shopify - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.0k | 100.00% |
| Emails | 7.0k | 63.91% |
| Phones | 2.1k | 19.16% |
| Ecommerce platform | 11.0k | 100.00% |
| Couriers | 1.1k | 10.07% |
| Payment Providers | 970.0 | 8.81% |
| Categories | 9.5k | 86.44% |
| Social Media | 7.2k | 65.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kenya e-commerce landscape:
Analyze 11.0k verified e-commerce stores in Kenya - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kenya e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Kenya e-commerce intelligence?
-
We track 11.0k verified Kenya e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 25.9% among stores with at least one detectable social profile (5,747 stores) , followed by Instagram (23.5%) and TikTok (9.6%) .
Base: 7,189 stores with any detectable social profile (65.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,747 stores
5,214 stores
2,129 stores
1,825 stores
1,718 stores
1,567 stores
1,479 stores
1,451 stores
994 stores
32 stores
Visual Distribution