Kenya E-commerce Market
Explore 11.7k verified e-commerce stores in the Kenya. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 24.6k with e-commerce signals. 11.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 65.1% of stores with physical delivery (7,463 stores) , followed by Custom (18.6%) and Shopify (11.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,463 stores
2,136 stores
1,344 stores
176 stores
84 stores
69 stores
55 stores
50 stores
46 stores
33 stores
Visual Distribution
7,463 stores
2,136 stores
1,344 stores
176 stores
84 stores
69 stores
55 stores
50 stores
46 stores
33 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7463 | 65.14% |
| Custom | 2136 | 18.65% |
| Shopify | 1344 | 11.73% |
| Wix eCommerce | 176 | 1.54% |
| Botble CMS | 84 | 0.73% |
| PrestaShop | 69 | 0.60% |
| Active IT Zone Core | 55 | 0.48% |
| OpenCart | 50 | 0.44% |
| Squarespace Commerce | 46 | 0.40% |
| Magento | 33 | 0.29% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 79.3% share of all Kenya e-commerce stores (18,948) , with Custom at 8.9% and Shopify at 6.0% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
18,948 stores
2,136 stores
1,424 stores
652 stores
245 stores
72 stores
57 stores
53 stores
265 stores
41 stores
Visual Distribution
18,948 stores
2,136 stores
1,424 stores
652 stores
245 stores
72 stores
57 stores
53 stores
265 stores
41 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 18948 | 79.30% |
| Custom | 2136 | 8.94% |
| Shopify | 1424 | 5.96% |
| Wix eCommerce | 652 | 2.73% |
| Botble CMS | 245 | 1.03% |
| PrestaShop | 72 | 0.30% |
| Active IT Zone Core | 57 | 0.24% |
| OpenCart | 53 | 0.22% |
| Squarespace Commerce | 265 | 1.11% |
| Magento | 41 | 0.17% |
Categories Distribution
Electronics & Technology stores with 19.3% of all stores (2,025 stores) , followed by Health & Beauty (17.4%) and Clothing & Accessories (12.9%) .
Base: 10,500 AI-verified stores with physical delivery and detected product categories (90.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,025 stores
1,824 stores
1,351 stores
1,016 stores
922 stores
672 stores
521 stores
472 stores
424 stores
318 stores
Visual Distribution
2,025 stores
1,824 stores
1,351 stores
1,016 stores
922 stores
672 stores
521 stores
472 stores
424 stores
318 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 2025 | 19.29% |
| Health & Beauty | 1824 | 17.37% |
| Clothing & Accessories | 1351 | 12.87% |
| Food & Beverages | 1016 | 9.68% |
| Home & Garden | 922 | 8.78% |
| Tools & Hardware | 672 | 6.40% |
| Sporting Goods & Outdoor Gear | 521 | 4.96% |
| Business & Industrial | 472 | 4.50% |
| Furniture & Home Decor | 424 | 4.04% |
| Gifts & Special Occasions | 318 | 3.03% |
Payment Providers Distribution
PayPal stores with 30.8% among AI-verified physical stores (455 stores) , followed by MasterCard (19.6%) and Stripe Connect (13.9%) .
Base: 1,023 AI-verified physical stores with detectable payment providers (8.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
455 stores
290 stores
205 stores
141 stores
127 stores
88 stores
84 stores
29 stores
20 stores
11 stores
Visual Distribution
455 stores
290 stores
205 stores
141 stores
127 stores
88 stores
84 stores
29 stores
20 stores
11 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 455 | 30.76% |
| MasterCard | 290 | 19.61% |
| Stripe Connect | 205 | 13.86% |
| Bolt | 141 | 9.53% |
| American Express | 127 | 8.59% |
| Apple Pay | 88 | 5.95% |
| VISA | 84 | 5.68% |
| Google Pay | 29 | 1.96% |
| BitCoin | 20 | 1.35% |
| MTN Mobile Money | 11 | 0.74% |
Shipping Carriers Distribution
UPS stores with 56.2% among AI-verified physical stores (695 stores) , followed by DHL (19.3%) and Speedy (5.3%) .
Base: 1,086 AI-verified physical stores with detectable shipping carriers (9.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
695 stores
239 stores
65 stores
54 stores
44 stores
38 stores
32 stores
17 stores
16 stores
9 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 695 | 56.18% |
| DHL | 239 | 19.32% |
| Speedy | 65 | 5.25% |
| FedEx | 54 | 4.37% |
| Hermes | 44 | 3.56% |
| USPS | 38 | 3.07% |
| JX | 32 | 2.59% |
| Aramex | 17 | 1.37% |
| TCS | 16 | 1.29% |
| TNT | 9 | 0.73% |
Store Launch Timeline
Over the past 12 months, 4,186 new stores were launched in Kenya , with the highest activity in 2026-04 (389 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
389 stores launched
420 stores launched
350 stores launched
378 stores launched
287 stores launched
338 stores launched
407 stores launched
367 stores launched
318 stores launched
417 stores launched
327 stores launched
188 stores launched
Monthly Trend
9.3% of last 12 months
10.0% of last 12 months
8.4% of last 12 months
9.0% of last 12 months
6.9% of last 12 months
8.1% of last 12 months
9.7% of last 12 months
8.8% of last 12 months
7.6% of last 12 months
10.0% of last 12 months
7.8% of last 12 months
4.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 389 | 9.29% |
| 2026-03 | 420 | 10.03% |
| 2026-02 | 350 | 8.36% |
| 2026-01 | 378 | 9.03% |
| 2025-12 | 287 | 6.86% |
| 2025-11 | 338 | 8.07% |
| 2025-10 | 407 | 9.72% |
| 2025-09 | 367 | 8.77% |
| 2025-08 | 318 | 7.60% |
| 2025-07 | 417 | 9.96% |
| 2025-06 | 327 | 7.81% |
| 2025-05 | 188 | 4.49% |
Active Stores by Launch Year
Currently, 11,577 active stores in Kenya are tracked in our database , with the most stores launched in 2026 (1,571 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,571 active stores
3,576 active stores
1,561 active stores
980 active stores
740 active stores
618 active stores
652 active stores
396 active stores
364 active stores
320 active stores
128 active stores
97 active stores
100 active stores
101 active stores
74 active stores
Distribution by Launch Year
13.6% of tracked active stores
30.9% of tracked active stores
13.5% of tracked active stores
8.5% of tracked active stores
6.4% of tracked active stores
5.3% of tracked active stores
5.6% of tracked active stores
3.4% of tracked active stores
3.1% of tracked active stores
2.8% of tracked active stores
1.1% of tracked active stores
0.8% of tracked active stores
0.9% of tracked active stores
0.9% of tracked active stores
0.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1571 | 13.57% |
| 2025 | 3576 | 30.89% |
| 2024 | 1561 | 13.48% |
| 2023 | 980 | 8.47% |
| 2022 | 740 | 6.39% |
| 2021 | 618 | 5.34% |
| 2020 | 652 | 5.63% |
| 2019 | 396 | 3.42% |
| 2018 | 364 | 3.14% |
| 2017 | 320 | 2.76% |
| 2016 | 128 | 1.11% |
| 2015 | 97 | 0.84% |
| 2014 | 100 | 0.86% |
| 2013 | 101 | 0.87% |
| 2012 | 74 | 0.64% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Wix eCommerce
Shopify - Vehicles & Parts
Custom - Health & Beauty
Custom - Gifts & Special Occasions
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.7k | 100.00% |
| Emails | 7.4k | 63.34% |
| Phones | 7.6k | 65.46% |
| Ecommerce platform | 11.7k | 100.00% |
| Couriers | 1.1k | 9.32% |
| Payment Providers | 1.0k | 8.78% |
| Categories | 10.7k | 92.00% |
| Social Media | 7.5k | 64.54% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kenya e-commerce landscape:
Analyze 11.7k verified e-commerce stores in Kenya - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kenya e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Kenya e-commerce intelligence?
-
We track 11.7k verified Kenya e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 25.9% among stores with at least one detectable social profile (5,944 stores) , followed by Instagram (23.8%) and TikTok (9.8%) .
Base: 7,522 stores with any detectable social profile (64.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,944 stores
5,461 stores
2,248 stores
1,857 stores
1,835 stores
1,641 stores
1,513 stores
1,442 stores
1,007 stores
33 stores
Visual Distribution
5,944 stores
5,461 stores
2,248 stores
1,857 stores
1,835 stores
1,641 stores
1,513 stores
1,442 stores
1,007 stores
33 stores