Kenya E-commerce Database
Explore 11.4k verified e-commerce stores in the Kenya. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 22.6k with e-commerce signals. 11.4k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 65.4% of stores with physical delivery (7,340 stores) , followed by Custom (17.7%) and Shopify (12.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,340 stores
1,989 stores
1,371 stores
189 stores
95 stores
73 stores
62 stores
43 stores
37 stores
30 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7340 | 65.37% |
| Custom | 1989 | 17.71% |
| Shopify | 1371 | 12.21% |
| Wix eCommerce | 189 | 1.68% |
| Botble CMS | 95 | 0.85% |
| PrestaShop | 73 | 0.65% |
| Active IT Zone Core | 62 | 0.55% |
| OpenCart | 43 | 0.38% |
| Squarespace Commerce | 37 | 0.33% |
| Magento | 30 | 0.27% |
All Stores Distribution
WooCommerce holds 78.4% share of all Kenya e-commerce stores (17,279) , with Custom at 9.0% and Shopify at 6.6% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,279 stores
1,989 stores
1,445 stores
650 stores
248 stores
76 stores
64 stores
48 stores
211 stores
38 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 17279 | 78.37% |
| Custom | 1989 | 9.02% |
| Shopify | 1445 | 6.55% |
| Wix eCommerce | 650 | 2.95% |
| Botble CMS | 248 | 1.12% |
| PrestaShop | 76 | 0.34% |
| Active IT Zone Core | 64 | 0.29% |
| OpenCart | 48 | 0.22% |
| Squarespace Commerce | 211 | 0.96% |
| Magento | 38 | 0.17% |
Categories Distribution
Electronics & Technology leads with 19.6% of all stores (2,018 stores) , followed by Health & Beauty (17.1%) and Clothing & Accessories (13.0%) .
Base: 10,317 AI-verified stores with physical delivery and detected product categories (90.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,018 stores
1,766 stores
1,340 stores
1,006 stores
923 stores
662 stores
509 stores
448 stores
425 stores
307 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 2018 | 19.56% |
| Health & Beauty | 1766 | 17.12% |
| Clothing & Accessories | 1340 | 12.99% |
| Food & Beverages | 1006 | 9.75% |
| Home & Garden | 923 | 8.95% |
| Tools & Hardware | 662 | 6.42% |
| Sporting Goods & Outdoor Gear | 509 | 4.93% |
| Business & Industrial | 448 | 4.34% |
| Furniture & Home Decor | 425 | 4.12% |
| Gifts & Special Occasions | 307 | 2.98% |
| Vehicles & Parts | 294 | 2.85% |
| Jewelry & Watches | 181 | 1.75% |
| Arts & Entertainment | 159 | 1.54% |
| Toys & Games | 146 | 1.42% |
| Books & Media | 133 | 1.29% |
Payment Providers Distribution
PayPal leads with 30.6% among AI-verified physical stores (425 stores) , followed by MasterCard (19.6%) and Stripe Connect (13.9%) .
Base: 962 AI-verified physical stores with detectable payment providers (8.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
425 stores
272 stores
193 stores
129 stores
121 stores
86 stores
75 stores
28 stores
17 stores
9 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 425 | 30.64% |
| MasterCard | 272 | 19.61% |
| Stripe Connect | 193 | 13.91% |
| Bolt | 129 | 9.30% |
| American Express | 121 | 8.72% |
| Apple Pay | 86 | 6.20% |
| VISA | 75 | 5.41% |
| Google Pay | 28 | 2.02% |
| BitCoin | 17 | 1.23% |
| JCB | 9 | 0.65% |
| MTN Mobile Money | 8 | 0.58% |
| Klarna | 7 | 0.50% |
| AliPay | 6 | 0.43% |
| Affirm | 6 | 0.43% |
| UnionPay | 5 | 0.36% |
Shipping Carriers Distribution
UPS leads with 57.8% among AI-verified physical stores (682 stores) , followed by DHL (17.9%) and Speedy (5.3%) .
Base: 1,033 AI-verified physical stores with detectable shipping carriers (9.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 682 | 57.85% |
| DHL | 211 | 17.90% |
| Speedy | 63 | 5.34% |
| FedEx | 46 | 3.90% |
| Hermes | 39 | 3.31% |
| USPS | 36 | 3.05% |
| JX | 34 | 2.88% |
| Aramex | 17 | 1.44% |
| TCS | 15 | 1.27% |
| TNT | 9 | 0.76% |
| GLS | 7 | 0.59% |
| MRW | 6 | 0.51% |
| ASM | 5 | 0.42% |
| DPD | 5 | 0.42% |
| CTT | 4 | 0.34% |
Store Launch Timeline
Over the past 12 months, 4,161 new stores were launched in Kenya , with the highest activity in 2026-03 (411 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
411 stores launched
363 stores launched
407 stores launched
314 stores launched
344 stores launched
405 stores launched
371 stores launched
321 stores launched
409 stores launched
317 stores launched
363 stores launched
136 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 411 | 9.88% |
| 2026-02 | 363 | 8.72% |
| 2026-01 | 407 | 9.78% |
| 2025-12 | 314 | 7.55% |
| 2025-11 | 344 | 8.27% |
| 2025-10 | 405 | 9.73% |
| 2025-09 | 371 | 8.92% |
| 2025-08 | 321 | 7.71% |
| 2025-07 | 409 | 9.83% |
| 2025-06 | 317 | 7.62% |
| 2025-05 | 363 | 8.72% |
| 2025-04 | 136 | 3.27% |
Active Stores by Launch Year
Currently, 11,353 active stores in Kenya are tracked in our database , with the most stores launched in 2026 (1,184 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,184 active stores
3,735 active stores
1,600 active stores
970 active stores
730 active stores
627 active stores
652 active stores
381 active stores
360 active stores
322 active stores
124 active stores
98 active stores
102 active stores
102 active stores
67 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1184 | 10.43% |
| 2025 | 3735 | 32.90% |
| 2024 | 1600 | 14.09% |
| 2023 | 970 | 8.54% |
| 2022 | 730 | 6.43% |
| 2021 | 627 | 5.52% |
| 2020 | 652 | 5.74% |
| 2019 | 381 | 3.36% |
| 2018 | 360 | 3.17% |
| 2017 | 322 | 2.84% |
| 2016 | 124 | 1.09% |
| 2015 | 98 | 0.86% |
| 2014 | 102 | 0.90% |
| 2013 | 102 | 0.90% |
| 2012 | 67 | 0.59% |
| 2011 | 80 | 0.70% |
| 2010 | 42 | 0.37% |
| 2009 | 35 | 0.31% |
| 2008 | 32 | 0.28% |
| 2007 | 19 | 0.17% |
| 2006 | 11 | 0.10% |
| 2005 | 9 | 0.08% |
| 2004 | 18 | 0.16% |
| 2003 | 25 | 0.22% |
| 2002 | 8 | 0.07% |
| 2001 | 8 | 0.07% |
| 2000 | 5 | 0.04% |
| 1999 | 3 | 0.03% |
| 1998 | 2 | 0.02% |
| 1997 | 2 | 0.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Clothing & Accessories
WooCommerce - Clothing & Accessories
WooCommerce - Arts & Entertainment
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.4k | 100.00% |
| Emails | 7.0k | 60.99% |
| Phones | 2.1k | 18.75% |
| Ecommerce platform | 11.4k | 100.00% |
| Couriers | 1.0k | 9.03% |
| Payment Providers | 962.0 | 8.41% |
| Categories | 10.5k | 92.18% |
| Social Media | 7.3k | 64.11% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kenya e-commerce landscape:
Analyze 11.4k verified e-commerce stores in Kenya - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kenya e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Kenya e-commerce intelligence?
-
We track 11.4k verified Kenya e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 26.0% among stores with at least one detectable social profile (5,847 stores) , followed by Instagram (23.7%) and TikTok (9.6%) .
Base: 7,330 stores with any detectable social profile (64.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,847 stores
5,323 stores
2,161 stores
1,854 stores
1,771 stores
1,564 stores
1,491 stores
1,426 stores
997 stores
33 stores
Visual Distribution