Kenya E-commerce Database
Explore 10.9k verified e-commerce stores in the Kenya. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 22.8k with e-commerce signals. 10.9k verified as active stores.
· · Next full refresh: March 2026
E-commerce Platforms Distribution
WooCommerce leads with 62.6% of stores with physical delivery (6,778 stores) , followed by Shopify (19.2%) and Custom (13.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,778 stores
2,085 stores
1,497 stores
206 stores
83 stores
72 stores
45 stores
31 stores
21 stores
17 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 6778 | 62.56% |
| Shopify | 2085 | 19.24% |
| Custom | 1497 | 13.82% |
| Wix eCommerce | 206 | 1.90% |
| Botble CMS | 83 | 0.77% |
| PrestaShop | 72 | 0.66% |
| OpenCart | 45 | 0.42% |
| Magento | 31 | 0.29% |
| Squarespace Commerce | 21 | 0.19% |
| CS Cart | 17 | 0.16% |
All Stores Distribution
WooCommerce holds 77.4% share of all Kenya e-commerce stores (17,477) , with Shopify at 9.9% and Custom at 6.6% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,477 stores
2,244 stores
1,497 stores
740 stores
270 stores
77 stores
50 stores
39 stores
155 stores
17 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 17477 | 77.45% |
| Shopify | 2244 | 9.94% |
| Custom | 1497 | 6.63% |
| Wix eCommerce | 740 | 3.28% |
| Botble CMS | 270 | 1.20% |
| PrestaShop | 77 | 0.34% |
| OpenCart | 50 | 0.22% |
| Magento | 39 | 0.17% |
| Squarespace Commerce | 155 | 0.69% |
| CS Cart | 17 | 0.08% |
Categories Distribution
Electronics & Technology leads with 27.1% of all stores (2,472 stores) , followed by Health & Beauty (16.9%) and Clothing & Accessories (14.8%) .
Base: 9,133 AI-verified stores with physical delivery and detected product categories (83.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,472 stores
1,546 stores
1,351 stores
791 stores
558 stores
556 stores
298 stores
279 stores
259 stores
236 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 2472 | 27.07% |
| Health & Beauty | 1546 | 16.93% |
| Clothing & Accessories | 1351 | 14.79% |
| Food & Beverages | 791 | 8.66% |
| Furniture & Home Decor | 558 | 6.11% |
| Home & Garden | 556 | 6.09% |
| Tools & Hardware | 298 | 3.26% |
| Vehicles & Parts | 279 | 3.05% |
| Jewelry & Watches | 259 | 2.84% |
| Gifts & Special Occasions | 236 | 2.58% |
| Business & Industrial | 225 | 2.46% |
| Sporting Goods & Outdoor Gear | 181 | 1.98% |
| Office Supplies | 149 | 1.63% |
| Baby & Toddler | 137 | 1.50% |
| Pets & Pet Supplies | 95 | 1.04% |
Payment Providers Distribution
PayPal leads with 33.8% among AI-verified physical stores (439 stores) , followed by MasterCard (19.3%) and Stripe Connect (12.6%) .
Base: 892 AI-verified physical stores with detectable payment providers (8.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
439 stores
250 stores
163 stores
155 stores
104 stores
50 stores
36 stores
28 stores
18 stores
16 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 439 | 33.85% |
| MasterCard | 250 | 19.28% |
| Stripe Connect | 163 | 12.57% |
| American Express | 155 | 11.95% |
| Bolt | 104 | 8.02% |
| VISA | 50 | 3.86% |
| Apple Pay | 36 | 2.78% |
| Paddle | 28 | 2.16% |
| Google Pay | 18 | 1.39% |
| BitCoin | 16 | 1.23% |
| JCB | 10 | 0.77% |
| MTN Mobile Money | 9 | 0.69% |
| Klarna | 8 | 0.62% |
| AliPay | 6 | 0.46% |
| Swish | 5 | 0.39% |
Shipping Carriers Distribution
UPS leads with 54.8% among AI-verified physical stores (646 stores) , followed by DHL (18.8%) and Speedy (5.9%) .
Base: 1,016 AI-verified physical stores with detectable shipping carriers (9.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 646 | 54.79% |
| DHL | 222 | 18.83% |
| Speedy | 69 | 5.85% |
| FedEx | 60 | 5.09% |
| USPS | 44 | 3.73% |
| Hermes | 36 | 3.05% |
| JX | 26 | 2.21% |
| TCS | 15 | 1.27% |
| Aramex | 13 | 1.10% |
| TNT | 12 | 1.02% |
| DPD | 10 | 0.85% |
| MRW | 10 | 0.85% |
| GLS | 7 | 0.59% |
| ASM | 6 | 0.51% |
| BRT | 3 | 0.25% |
Store Launch Timeline
Over the past 12 months, 4,297 new stores were launched in Kenya , with the highest activity in 2026-01 (327 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
327 stores launched
300 stores launched
375 stores launched
405 stores launched
376 stores launched
357 stores launched
450 stores launched
324 stores launched
390 stores launched
328 stores launched
429 stores launched
236 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 327 | 7.61% |
| 2025-12 | 300 | 6.98% |
| 2025-11 | 375 | 8.73% |
| 2025-10 | 405 | 9.43% |
| 2025-09 | 376 | 8.75% |
| 2025-08 | 357 | 8.31% |
| 2025-07 | 450 | 10.47% |
| 2025-06 | 324 | 7.54% |
| 2025-05 | 390 | 9.08% |
| 2025-04 | 328 | 7.63% |
| 2025-03 | 429 | 9.98% |
| 2025-02 | 236 | 5.49% |
Active Stores by Launch Year
Currently, 10,822 active stores in Kenya are tracked in our database , with the most stores launched in 2026 (327 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
327 active stores
4,282 active stores
1,523 active stores
940 active stores
680 active stores
626 active stores
656 active stores
371 active stores
342 active stores
316 active stores
116 active stores
98 active stores
95 active stores
107 active stores
55 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 327 | 3.02% |
| 2025 | 4282 | 39.57% |
| 2024 | 1523 | 14.07% |
| 2023 | 940 | 8.69% |
| 2022 | 680 | 6.28% |
| 2021 | 626 | 5.78% |
| 2020 | 656 | 6.06% |
| 2019 | 371 | 3.43% |
| 2018 | 342 | 3.16% |
| 2017 | 316 | 2.92% |
| 2016 | 116 | 1.07% |
| 2015 | 98 | 0.91% |
| 2014 | 95 | 0.88% |
| 2013 | 107 | 0.99% |
| 2012 | 55 | 0.51% |
| 2011 | 80 | 0.74% |
| 2010 | 41 | 0.38% |
| 2009 | 28 | 0.26% |
| 2008 | 29 | 0.27% |
| 2007 | 17 | 0.16% |
| 2006 | 8 | 0.07% |
| 2005 | 11 | 0.10% |
| 2004 | 20 | 0.18% |
| 2003 | 25 | 0.23% |
| 2002 | 7 | 0.06% |
| 2001 | 11 | 0.10% |
| 2000 | 5 | 0.05% |
| 1999 | 4 | 0.04% |
| 1997 | 2 | 0.02% |
Featured Stores
Newest entrants in Kenya's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
YouCan
WooCommerce - Health & Beauty
WooCommerce
WooCommerce - Baby & Toddler
WooCommerce - Home & Garden
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.9k | 100.00% |
| Emails | 7.1k | 65.50% |
| Phones | 2.2k | 20.33% |
| Ecommerce platform | 10.9k | 100.00% |
| Couriers | 1.0k | 9.32% |
| Payment Providers | 892.0 | 8.18% |
| Categories | 9.3k | 85.60% |
| Social Media | 7.0k | 64.00% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Maximize Your ROI
Use our detailed Kenya E-commerce Database to:
Gain actionable insights into 10.9k verified e-commerce stores in Kenya.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Kenya online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Explore Other Markets
Frequently Asked Questions
- What data is included in the Kenya E-commerce Database?
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Our database covers over 10.9k verified Kenya e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 26.0% among stores with at least one detectable social profile (5,565 stores) , followed by Instagram (23.9%) and TikTok (9.7%) .
Base: 6,978 stores with any detectable social profile (64.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,565 stores
5,127 stores
2,081 stores
1,820 stores
1,547 stores
1,464 stores
1,439 stores
1,409 stores
960 stores
21 stores
Visual Distribution