SoftTr Market Share & Real Store Usage
Explore 1.3k verified e-commerce stores built on SoftTr. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 1.4k domains. 1.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.3k verified active stores out of 1.4k detected · 91.1% verification rate
Categories Distribution
Home & Garden stores with 11.8% of all stores (152 stores) , followed by Clothing & Accessories (11.5%) and Food & Beverages (9.6%) .
Base: 1,292 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
152 stores
148 stores
124 stores
108 stores
105 stores
80 stores
77 stores
74 stores
47 stores
45 stores
Visual Distribution
152 stores
148 stores
124 stores
108 stores
105 stores
80 stores
77 stores
74 stores
47 stores
45 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Home & Garden | 152 | 11.76% |
| Clothing & Accessories | 148 | 11.46% |
| Food & Beverages | 124 | 9.60% |
| Electronics & Technology | 108 | 8.36% |
| Business & Industrial | 105 | 8.13% |
| Tools & Hardware | 80 | 6.19% |
| Health & Beauty | 77 | 5.96% |
| Vehicles & Parts | 74 | 5.73% |
| Jewelry & Watches | 47 | 3.64% |
| Books & Media | 45 | 3.48% |
Payment Providers Distribution
PayTR accounts for 31.5% of displayed detection occurrences (46 occurrences) , followed by Vindi (24.0%) and MasterCard (13.7%) .
Base: 146 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
46 occurrences
35 occurrences
20 occurrences
20 occurrences
15 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
Visual Distribution
46 occurrences
35 occurrences
20 occurrences
20 occurrences
15 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayTR | 46 | 31.51% |
| Vindi | 35 | 23.97% |
| MasterCard | 20 | 13.70% |
| VISA | 20 | 13.70% |
| iyzico | 15 | 10.27% |
| BKM Express | 2 | 1.37% |
| JCB | 2 | 1.37% |
| MasterPass | 2 | 1.37% |
| Shopier | 2 | 1.37% |
| Tosla | 2 | 1.37% |
Shipping Carriers Distribution
Yurtiçi Kargo accounts for 22.8% of displayed detection occurrences (90 occurrences) , followed by Aras Kargo (22.5%) and Sürat Kargo (14.9%) .
Base: 395 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
90 occurrences
89 occurrences
59 occurrences
43 occurrences
41 occurrences
31 occurrences
26 occurrences
8 occurrences
4 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Yurtiçi Kargo | 90 | 22.78% |
| Aras Kargo | 89 | 22.53% |
| Sürat Kargo | 59 | 14.94% |
| HepsiJET | 43 | 10.89% |
| MNG Kargo | 41 | 10.38% |
| DHL | 31 | 7.85% |
| PTT Kargo | 26 | 6.58% |
| UPS | 8 | 2.03% |
| Kolay Gelsin | 4 | 1.01% |
| Sendeo | 4 | 1.01% |
Store Launch Timeline
Over the past 12 months, 148 new stores were launched in SoftTr , with the highest activity in 2026-09 (17 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
17 stores launched
15 stores launched
15 stores launched
10 stores launched
12 stores launched
13 stores launched
10 stores launched
7 stores launched
17 stores launched
15 stores launched
14 stores launched
3 stores launched
Monthly Trend
11.5% of last 12 months
10.1% of last 12 months
10.1% of last 12 months
6.8% of last 12 months
8.1% of last 12 months
8.8% of last 12 months
6.8% of last 12 months
4.7% of last 12 months
11.5% of last 12 months
10.1% of last 12 months
9.5% of last 12 months
2.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 17 | 11.49% |
| 2026-08 | 15 | 10.14% |
| 2026-07 | 15 | 10.14% |
| 2026-06 | 10 | 6.76% |
| 2026-05 | 12 | 8.11% |
| 2026-04 | 13 | 8.78% |
| 2026-03 | 10 | 6.76% |
| 2026-02 | 7 | 4.73% |
| 2026-01 | 17 | 11.49% |
| 2025-12 | 15 | 10.14% |
| 2025-11 | 14 | 9.46% |
| 2025-10 | 3 | 2.03% |
Active Stores by Launch Year
Currently, 1,292 active stores in SoftTr are tracked in our database , with the most stores launched in 2026 (118 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
118 active stores
134 active stores
95 active stores
107 active stores
88 active stores
88 active stores
99 active stores
66 active stores
67 active stores
68 active stores
47 active stores
38 active stores
46 active stores
57 active stores
46 active stores
Distribution by Launch Year
9.1% of tracked active stores
10.4% of tracked active stores
7.4% of tracked active stores
8.3% of tracked active stores
6.8% of tracked active stores
6.8% of tracked active stores
7.7% of tracked active stores
5.1% of tracked active stores
5.2% of tracked active stores
5.3% of tracked active stores
3.6% of tracked active stores
2.9% of tracked active stores
3.6% of tracked active stores
4.4% of tracked active stores
3.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 118 | 9.13% |
| 2025 | 134 | 10.37% |
| 2024 | 95 | 7.35% |
| 2023 | 107 | 8.28% |
| 2022 | 88 | 6.81% |
| 2021 | 88 | 6.81% |
| 2020 | 99 | 7.66% |
| 2019 | 66 | 5.11% |
| 2018 | 67 | 5.19% |
| 2017 | 68 | 5.26% |
| 2016 | 47 | 3.64% |
| 2015 | 38 | 2.94% |
| 2014 | 46 | 3.56% |
| 2013 | 57 | 4.41% |
| 2012 | 46 | 3.56% |
Geographic Distribution
Turkey stores with 99.9% (1,291 active verified stores) , followed by New Zealand (0.1%) .
Base: 1,292 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,291 active verified stores
1 active verified stores
Visual Distribution
1,291 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Turkey | 1291 | 99.92% |
| New Zealand | 1 | 0.08% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SoftTr
SoftTr - Health & Beauty
SoftTr - Home & Garden
SoftTr - Home & Garden
SoftTr - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
SoftTr - Clothing & Accessories
SoftTr - Clothing & Accessories
SoftTr - Health & Beauty
SoftTr - Clothing & Accessories
SoftTr - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 806 | 56.84% |
| Phones | 1.1k | 76.23% |
| Ecommerce platform | 1.4k | 100.00% |
| Couriers | 312 | 22.00% |
| Payment Providers | 114 | 8.04% |
| Categories | 1.3k | 94.57% |
| Social Media | 1.4k | 95.84% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the SoftTr e-commerce landscape:
Analyze 1.3k verified e-commerce stores on SoftTr - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the SoftTr e-commerce intelligence?
-
We track 1.3k verified SoftTr e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 24.1% of displayed detection occurrences (1,043 occurrences) , followed by WhatsApp (24.0%) and Facebook (20.5%) .
Base: 4,321 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,043 occurrences
1,036 occurrences
886 occurrences
556 occurrences
434 occurrences
223 occurrences
63 occurrences
44 occurrences
36 occurrences
Visual Distribution
1,043 occurrences
1,036 occurrences
886 occurrences
556 occurrences
434 occurrences
223 occurrences
63 occurrences
44 occurrences
36 occurrences