MasterPass Payment Provider Usage Database
Explore 1.3k e-commerce stores accepting MasterPass. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 32.9% of stores with physical delivery (414 stores) , followed by Custom (27.9%) and Shopify (11.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
414 stores
351 stores
147 stores
125 stores
74 stores
37 stores
33 stores
16 stores
14 stores
13 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 414 | 32.88% |
| Custom | 351 | 27.88% |
| Shopify | 147 | 11.68% |
| 1C-Bitrix | 125 | 9.93% |
| PrestaShop | 74 | 5.88% |
| OpenCart | 37 | 2.94% |
| Shoper | 33 | 2.62% |
| CS Cart | 16 | 1.27% |
| Wix eCommerce | 14 | 1.11% |
| Magento | 13 | 1.03% |
| Shoptet | 11 | 0.87% |
| Tray | 10 | 0.79% |
| Unas | 5 | 0.40% |
| IdoSell Shop | 5 | 0.40% |
| Shopware | 4 | 0.32% |
All Stores Distribution
WooCommerce holds 40.9% share of all MasterPass e-commerce stores (626) , with Custom at 22.9% and Shopify at 9.7% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
626 stores
351 stores
148 stores
145 stores
75 stores
37 stores
33 stores
17 stores
48 stores
17 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 626 | 40.86% |
| Custom | 351 | 22.91% |
| Shopify | 148 | 9.66% |
| 1C-Bitrix | 145 | 9.46% |
| PrestaShop | 75 | 4.90% |
| OpenCart | 37 | 2.42% |
| Shoper | 33 | 2.15% |
| CS Cart | 17 | 1.11% |
| Wix eCommerce | 48 | 3.13% |
| Magento | 17 | 1.11% |
| Shoptet | 11 | 0.72% |
| Tray | 10 | 0.65% |
| Unas | 5 | 0.33% |
| IdoSell Shop | 5 | 0.33% |
| Shopware | 4 | 0.26% |
Categories Distribution
Health & Beauty leads with 16.8% of all stores (183 stores) , followed by Clothing & Accessories (15.3%) and Electronics & Technology (10.1%) .
Top 10 Categories
183 stores
167 stores
110 stores
101 stores
94 stores
69 stores
62 stores
61 stores
42 stores
42 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 183 | 16.80% |
| Clothing & Accessories | 167 | 15.34% |
| Electronics & Technology | 110 | 10.10% |
| Food & Beverages | 101 | 9.27% |
| Business & Industrial | 94 | 8.63% |
| Sporting Goods & Outdoor Gear | 69 | 6.34% |
| Home & Garden | 62 | 5.69% |
| Furniture & Home Decor | 61 | 5.60% |
| Tools & Hardware | 42 | 3.86% |
| Jewelry & Watches | 42 | 3.86% |
| Gifts & Special Occasions | 41 | 3.76% |
| Vehicles & Parts | 40 | 3.67% |
| Arts & Entertainment | 33 | 3.03% |
| Toys & Games | 23 | 2.11% |
| Pets & Pet Supplies | 21 | 1.93% |
Shipping Carriers Distribution
DPD leads with 20.2% among AI-verified physical stores (196 stores) , followed by СДЭК (18.9%) and Почта России (13.9%) .
Base: 738 AI-verified physical stores with detectable shipping carriers (43.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 196 | 20.21% |
| СДЭК | 183 | 18.87% |
| Почта России | 135 | 13.92% |
| DHL | 123 | 12.68% |
| UPS | 79 | 8.14% |
| GLS | 59 | 6.08% |
| InPost | 54 | 5.57% |
| FedEx | 24 | 2.47% |
| Hermes | 22 | 2.27% |
| Boxberry | 19 | 1.96% |
| PickPoint | 17 | 1.75% |
| BRT | 15 | 1.55% |
| The Courier Guy | 15 | 1.55% |
| Orlen | 15 | 1.55% |
| Osterreichische Post | 14 | 1.44% |
Store Launch Timeline
Over the past 12 months, 61 new stores were launched in MasterPass , with the highest activity in 2025-12 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
6 stores launched
4 stores launched
4 stores launched
4 stores launched
4 stores launched
3 stores launched
4 stores launched
8 stores launched
5 stores launched
7 stores launched
6 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 6 | 9.84% |
| 2025-11 | 6 | 9.84% |
| 2025-10 | 4 | 6.56% |
| 2025-09 | 4 | 6.56% |
| 2025-08 | 4 | 6.56% |
| 2025-07 | 4 | 6.56% |
| 2025-06 | 3 | 4.92% |
| 2025-05 | 4 | 6.56% |
| 2025-04 | 8 | 13.11% |
| 2025-03 | 5 | 8.20% |
| 2025-02 | 7 | 11.48% |
| 2025-01 | 6 | 9.84% |
Active Stores by Launch Year
Currently, 1,304 active stores in MasterPass are tracked in our database , with the most stores launched in 2025 (63 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
63 active stores
50 active stores
107 active stores
55 active stores
100 active stores
150 active stores
140 active stores
86 active stores
89 active stores
67 active stores
50 active stores
38 active stores
53 active stores
42 active stores
29 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 63 | 4.83% |
| 2024 | 50 | 3.83% |
| 2023 | 107 | 8.21% |
| 2022 | 55 | 4.22% |
| 2021 | 100 | 7.67% |
| 2020 | 150 | 11.50% |
| 2019 | 140 | 10.74% |
| 2018 | 86 | 6.60% |
| 2017 | 89 | 6.83% |
| 2016 | 67 | 5.14% |
| 2015 | 50 | 3.83% |
| 2014 | 38 | 2.91% |
| 2013 | 53 | 4.06% |
| 2012 | 42 | 3.22% |
| 2011 | 29 | 2.22% |
| 2010 | 23 | 1.76% |
| 2009 | 32 | 2.45% |
| 2008 | 21 | 1.61% |
| 2007 | 18 | 1.38% |
| 2006 | 10 | 0.77% |
| 2005 | 10 | 0.77% |
| 2004 | 9 | 0.69% |
| 2003 | 8 | 0.61% |
| 2002 | 12 | 0.92% |
| 2001 | 21 | 1.61% |
| 2000 | 10 | 0.77% |
| 1999 | 7 | 0.54% |
| 1998 | 2 | 0.15% |
| 1997 | 2 | 0.15% |
Geographic Distribution
Russia leads with 22.2% (275 AI-verified stores) , followed by Greece (15.2%) and Austria (13.8%) .
Base: 1,236 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
275 AI-verified stores
188 AI-verified stores
171 AI-verified stores
109 AI-verified stores
94 AI-verified stores
89 AI-verified stores
84 AI-verified stores
40 AI-verified stores
28 AI-verified stores
26 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 275 | 22.25% |
| Greece | 188 | 15.21% |
| Austria | 171 | 13.83% |
| Germany | 109 | 8.82% |
| Poland | 94 | 7.61% |
| Ukraine | 89 | 7.20% |
| South Africa | 84 | 6.80% |
| Italy | 40 | 3.24% |
| Hungary | 28 | 2.27% |
| United States | 26 | 2.10% |
| United Kingdom | 24 | 1.94% |
| Turkey | 24 | 1.94% |
| Czechia | 16 | 1.29% |
| Finland | 13 | 1.05% |
| Slovakia | 12 | 0.97% |
| Brazil | 10 | 0.81% |
| Vietnam | 9 | 0.73% |
| France | 9 | 0.73% |
| Egypt | 8 | 0.65% |
| Spain | 7 | 0.57% |
Featured Stores
Discover the strongest performers and newest entrants in MasterPass's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
osCommerce - Arts & Entertainment
1C-Bitrix - Business & Industrial
Custom - Arts & Entertainment
osCommerce - Arts & Entertainment
Custom - Arts & Entertainment
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7k | 100.00% |
| Emails | 1.4k | 85.26% |
| Phones | 1.1k | 62.26% |
| Ecommerce platform | 1.6k | 94.34% |
| Couriers | 738.0 | 43.51% |
| Payment Providers | 1.7k | 100.00% |
| Categories | 1.3k | 77.18% |
| Social Media | 1.1k | 66.69% |
Starter Package
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Maximize Your ROI
Use our detailed MasterPass E-commerce Database to:
Gain actionable insights into 1.3k physical stores in MasterPass.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at MasterPass online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the MasterPass E-commerce Database?
-
Our database covers over 1.3k MasterPass physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 32.7% among stores with at least one detectable social profile (730 stores) , followed by Instagram (31.1%) and YouTube (11.7%) .
Base: 1,131 stores with any detectable social profile (66.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
730 stores
693 stores
262 stores
145 stores
102 stores
102 stores
85 stores
72 stores
37 stores
2 stores
Visual Distribution