MasterPass Stores: E-commerce Sites Accepting MasterPass
Explore 1k verified e-commerce stores with MasterPass detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 1.4k domains. 1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1k verified active stores out of 1.4k detected · 73.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 32.5% of stores with physical delivery (327 stores) , followed by Custom (28.2%) and PrestaShop (10.3%) .
Base: 1,007 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
327 stores
284 stores
104 stores
45 stores
40 stores
23 stores
12 stores
12 stores
12 stores
11 stores
Visual Distribution
327 stores
284 stores
104 stores
45 stores
40 stores
23 stores
12 stores
12 stores
12 stores
11 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 327 | 32.47% |
| Custom | 284 | 28.20% |
| PrestaShop | 104 | 10.33% |
| OpenCart | 45 | 4.47% |
| Shoper | 40 | 3.97% |
| 1C-Bitrix | 23 | 2.28% |
| CS-Cart, CS Cart | 12 | 1.19% |
| Magento | 12 | 1.19% |
| Shoptet | 12 | 1.19% |
| VirtueMart | 11 | 1.09% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 38.2% share of detected MasterPass e-commerce signals (524) , with Custom at 20.7% and PrestaShop at 7.9% (June 2026) .
Base: 1,373 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
524 websites
284 websites
108 websites
45 websites
41 websites
45 websites
12 websites
16 websites
12 websites
11 websites
Visual Distribution
524 websites
284 websites
108 websites
45 websites
41 websites
45 websites
12 websites
16 websites
12 websites
11 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 524 | 38.16% |
| Custom | 284 | 20.68% |
| PrestaShop | 108 | 7.87% |
| OpenCart | 45 | 3.28% |
| Shoper | 41 | 2.99% |
| 1C-Bitrix | 45 | 3.28% |
| CS-Cart, CS Cart | 12 | 0.87% |
| Magento | 16 | 1.17% |
| Shoptet | 12 | 0.87% |
| VirtueMart | 11 | 0.80% |
Categories Distribution
Health & Beauty stores with 12.8% of all stores (129 stores) , followed by Clothing & Accessories (12.0%) and Electronics & Technology (9.1%) .
Base: 1,007 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
129 stores
121 stores
92 stores
91 stores
86 stores
86 stores
55 stores
45 stores
40 stores
36 stores
Visual Distribution
129 stores
121 stores
92 stores
91 stores
86 stores
86 stores
55 stores
45 stores
40 stores
36 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 129 | 12.81% |
| Clothing & Accessories | 121 | 12.02% |
| Electronics & Technology | 92 | 9.14% |
| Sporting Goods & Outdoor Gear | 91 | 9.04% |
| Home & Garden | 86 | 8.54% |
| Food & Beverages | 86 | 8.54% |
| Business & Industrial | 55 | 5.46% |
| Arts & Entertainment | 45 | 4.47% |
| Tools & Hardware | 40 | 3.97% |
| Vehicles & Parts | 36 | 3.57% |
Shipping Carriers Distribution
DHL accounts for 16.9% of displayed detection occurrences (108 occurrences) , followed by Почта России (16.8%) and DPD (15.7%) .
Base: 638 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
108 occurrences
107 occurrences
100 occurrences
83 occurrences
79 occurrences
57 occurrences
50 occurrences
20 occurrences
18 occurrences
16 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 108 | 16.93% |
| Почта России | 107 | 16.77% |
| DPD | 100 | 15.67% |
| СДЭК | 83 | 13.01% |
| UPS | 79 | 12.38% |
| InPost | 57 | 8.93% |
| GLS | 50 | 7.84% |
| ELTA | 20 | 3.13% |
| Hermes | 18 | 2.82% |
| Orlen | 16 | 2.51% |
Store Launch Timeline
Over the past 12 months, 34 new stores were launched in MasterPass , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
3 stores launched
4 stores launched
4 stores launched
1 stores launched
2 stores launched
3 stores launched
3 stores launched
3 stores launched
4 stores launched
5 stores launched
Monthly Trend
5.9% of last 12 months
8.8% of last 12 months
11.8% of last 12 months
11.8% of last 12 months
2.9% of last 12 months
5.9% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
11.8% of last 12 months
14.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2 | 5.88% |
| 2026-04 | 3 | 8.82% |
| 2026-03 | 4 | 11.76% |
| 2026-02 | 4 | 11.76% |
| 2026-01 | 1 | 2.94% |
| 2025-12 | 2 | 5.88% |
| 2025-11 | 3 | 8.82% |
| 2025-10 | 3 | 8.82% |
| 2025-09 | 3 | 8.82% |
| 2025-08 | 4 | 11.76% |
| 2025-07 | 5 | 14.71% |
Active Stores by Launch Year
Currently, 1,005 active stores in MasterPass are tracked in our database , with the most stores launched in 2026 (14 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14 active stores
45 active stores
38 active stores
46 active stores
45 active stores
84 active stores
106 active stores
97 active stores
60 active stores
83 active stores
52 active stores
40 active stores
29 active stores
48 active stores
33 active stores
Distribution by Launch Year
1.4% of tracked active stores
4.5% of tracked active stores
3.8% of tracked active stores
4.6% of tracked active stores
4.5% of tracked active stores
8.4% of tracked active stores
10.5% of tracked active stores
9.7% of tracked active stores
6.0% of tracked active stores
8.3% of tracked active stores
5.2% of tracked active stores
4.0% of tracked active stores
2.9% of tracked active stores
4.8% of tracked active stores
3.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14 | 1.39% |
| 2025 | 45 | 4.48% |
| 2024 | 38 | 3.78% |
| 2023 | 46 | 4.58% |
| 2022 | 45 | 4.48% |
| 2021 | 84 | 8.36% |
| 2020 | 106 | 10.55% |
| 2019 | 97 | 9.65% |
| 2018 | 60 | 5.97% |
| 2017 | 83 | 8.26% |
| 2016 | 52 | 5.17% |
| 2015 | 40 | 3.98% |
| 2014 | 29 | 2.89% |
| 2013 | 48 | 4.78% |
| 2012 | 33 | 3.28% |
Geographic Distribution
Greece stores with 21.1% (212 active verified stores) , followed by Russia (14.6%) and Poland (10.8%) .
Base: 1,007 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
212 active verified stores
147 active verified stores
109 active verified stores
88 active verified stores
83 active verified stores
67 active verified stores
58 active verified stores
43 active verified stores
34 active verified stores
21 active verified stores
Visual Distribution
212 active verified stores
147 active verified stores
109 active verified stores
88 active verified stores
83 active verified stores
67 active verified stores
58 active verified stores
43 active verified stores
34 active verified stores
21 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Greece | 212 | 21.05% |
| Russia | 147 | 14.60% |
| Poland | 109 | 10.82% |
| Austria | 88 | 8.74% |
| Ukraine | 83 | 8.24% |
| Germany | 67 | 6.65% |
| South Africa | 58 | 5.76% |
| Italy | 43 | 4.27% |
| Turkey | 34 | 3.38% |
| Hungary | 21 | 2.09% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
OpenCart - Health & Beauty
Salesforce Commerce Cloud - Toys & Games
osCommerce - Arts & Entertainment
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 1.1k | 80.99% |
| Phones | 1.2k | 85.51% |
| Ecommerce platform | 1.3k | 94.46% |
| Couriers | 556 | 40.50% |
| Payment Providers | 1.4k | 100.00% |
| Categories | 980 | 71.38% |
| Social Media | 924 | 67.30% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MasterPass e-commerce landscape:
Analyze 1k verified e-commerce stores on MasterPass - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Build a merchant segment from detected payment signals with merchant intelligence for payment providers.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MasterPass e-commerce intelligence?
-
We track 1k verified MasterPass e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.8% of displayed detection occurrences (592 occurrences) , followed by Instagram (30.2%) and YouTube (12.8%) .
Base: 1,751 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
592 occurrences
528 occurrences
225 occurrences
114 occurrences
79 occurrences
71 occurrences
66 occurrences
49 occurrences
26 occurrences
1 occurrences
Visual Distribution
592 occurrences
528 occurrences
225 occurrences
114 occurrences
79 occurrences
71 occurrences
66 occurrences
49 occurrences
26 occurrences
1 occurrences