MasterPass Stores: E-commerce Sites Accepting MasterPass
Explore 1.1k verified e-commerce stores accepting MasterPass. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 1.4k domains. 1.1k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
1.1k verified active stores out of 1.4k detected · 73.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 36.0% of stores with physical delivery (347 stores) , followed by Custom (31.1%) and PrestaShop (11.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
347 stores
300 stores
108 stores
48 stores
46 stores
25 stores
12 stores
11 stores
11 stores
11 stores
Visual Distribution
347 stores
300 stores
108 stores
48 stores
46 stores
25 stores
12 stores
11 stores
11 stores
11 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 347 | 36.00% |
| Custom | 300 | 31.12% |
| PrestaShop | 108 | 11.20% |
| OpenCart | 48 | 4.98% |
| Shoper | 46 | 4.77% |
| 1C-Bitrix | 25 | 2.59% |
| Shoptet | 12 | 1.24% |
| Wix eCommerce | 11 | 1.14% |
| Magento | 11 | 1.14% |
| VirtueMart | 11 | 1.14% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 44.7% share of all MasterPass e-commerce stores (552) , with Custom at 24.3% and PrestaShop at 9.1% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
552 stores
300 stores
113 stores
48 stores
47 stores
47 stores
12 stores
46 stores
15 stores
11 stores
Visual Distribution
552 stores
300 stores
113 stores
48 stores
47 stores
47 stores
12 stores
46 stores
15 stores
11 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 552 | 44.66% |
| Custom | 300 | 24.27% |
| PrestaShop | 113 | 9.14% |
| OpenCart | 48 | 3.88% |
| Shoper | 47 | 3.80% |
| 1C-Bitrix | 47 | 3.80% |
| Shoptet | 12 | 0.97% |
| Wix eCommerce | 46 | 3.72% |
| Magento | 15 | 1.21% |
| VirtueMart | 11 | 0.89% |
Categories Distribution
Clothing & Accessories stores with 13.6% of all stores (130 stores) , followed by Health & Beauty (13.4%) and Sporting Goods & Outdoor Gear (10.2%) .
Base: 954 AI-verified stores with physical delivery and detected product categories (89.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
130 stores
128 stores
97 stores
94 stores
89 stores
88 stores
57 stores
46 stores
44 stores
39 stores
Visual Distribution
130 stores
128 stores
97 stores
94 stores
89 stores
88 stores
57 stores
46 stores
44 stores
39 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 130 | 13.63% |
| Health & Beauty | 128 | 13.42% |
| Sporting Goods & Outdoor Gear | 97 | 10.17% |
| Home & Garden | 94 | 9.85% |
| Electronics & Technology | 89 | 9.33% |
| Food & Beverages | 88 | 9.22% |
| Business & Industrial | 57 | 5.97% |
| Arts & Entertainment | 46 | 4.82% |
| Tools & Hardware | 44 | 4.61% |
| Vehicles & Parts | 39 | 4.09% |
Shipping Carriers Distribution
DHL stores with 15.6% among AI-verified physical stores (117 stores) , followed by DPD (14.8%) and Почта России (14.7%) .
Base: 590 AI-verified physical stores with detectable shipping carriers (40.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
117 stores
111 stores
110 stores
84 stores
83 stores
64 stores
54 stores
20 stores
19 stores
18 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 117 | 15.62% |
| DPD | 111 | 14.82% |
| Почта России | 110 | 14.69% |
| UPS | 84 | 11.21% |
| СДЭК | 83 | 11.08% |
| InPost | 64 | 8.54% |
| GLS | 54 | 7.21% |
| ELTA | 20 | 2.67% |
| FedEx | 19 | 2.54% |
| Orlen | 18 | 2.40% |
Store Launch Timeline
Over the past 12 months, 40 new stores were launched in MasterPass , with the highest activity in 2026-04 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
2 stores launched
5 stores launched
1 stores launched
3 stores launched
2 stores launched
4 stores launched
3 stores launched
5 stores launched
7 stores launched
2 stores launched
2 stores launched
Monthly Trend
10.0% of last 12 months
5.0% of last 12 months
12.5% of last 12 months
2.5% of last 12 months
7.5% of last 12 months
5.0% of last 12 months
10.0% of last 12 months
7.5% of last 12 months
12.5% of last 12 months
17.5% of last 12 months
5.0% of last 12 months
5.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 4 | 10.00% |
| 2026-03 | 2 | 5.00% |
| 2026-02 | 5 | 12.50% |
| 2026-01 | 1 | 2.50% |
| 2025-12 | 3 | 7.50% |
| 2025-11 | 2 | 5.00% |
| 2025-10 | 4 | 10.00% |
| 2025-09 | 3 | 7.50% |
| 2025-08 | 5 | 12.50% |
| 2025-07 | 7 | 17.50% |
| 2025-06 | 2 | 5.00% |
| 2025-05 | 2 | 5.00% |
Active Stores by Launch Year
Currently, 1,057 active stores in MasterPass are tracked in our database , with the most stores launched in 2026 (12 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12 active stores
51 active stores
40 active stores
42 active stores
45 active stores
87 active stores
117 active stores
106 active stores
63 active stores
89 active stores
55 active stores
45 active stores
28 active stores
51 active stores
34 active stores
Distribution by Launch Year
1.1% of tracked active stores
4.8% of tracked active stores
3.8% of tracked active stores
4.0% of tracked active stores
4.3% of tracked active stores
8.2% of tracked active stores
11.1% of tracked active stores
10.0% of tracked active stores
6.0% of tracked active stores
8.4% of tracked active stores
5.2% of tracked active stores
4.3% of tracked active stores
2.6% of tracked active stores
4.8% of tracked active stores
3.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12 | 1.14% |
| 2025 | 51 | 4.82% |
| 2024 | 40 | 3.78% |
| 2023 | 42 | 3.97% |
| 2022 | 45 | 4.26% |
| 2021 | 87 | 8.23% |
| 2020 | 117 | 11.07% |
| 2019 | 106 | 10.03% |
| 2018 | 63 | 5.96% |
| 2017 | 89 | 8.42% |
| 2016 | 55 | 5.20% |
| 2015 | 45 | 4.26% |
| 2014 | 28 | 2.65% |
| 2013 | 51 | 4.82% |
| 2012 | 34 | 3.22% |
Geographic Distribution
Greece stores with 22.4% (226 AI-verified stores) , followed by Russia (15.3%) and Poland (11.5%) .
Base: 1,011 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
226 AI-verified stores
155 AI-verified stores
116 AI-verified stores
95 AI-verified stores
88 AI-verified stores
68 AI-verified stores
60 AI-verified stores
46 AI-verified stores
36 AI-verified stores
20 AI-verified stores
Visual Distribution
226 AI-verified stores
155 AI-verified stores
116 AI-verified stores
95 AI-verified stores
88 AI-verified stores
68 AI-verified stores
60 AI-verified stores
46 AI-verified stores
36 AI-verified stores
20 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Greece | 226 | 22.35% |
| Russia | 155 | 15.33% |
| Poland | 116 | 11.47% |
| Austria | 95 | 9.40% |
| Ukraine | 88 | 8.70% |
| Germany | 68 | 6.73% |
| South Africa | 60 | 5.93% |
| Italy | 46 | 4.55% |
| Turkey | 36 | 3.56% |
| Hungary | 20 | 1.98% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
OpenCart - Health & Beauty
Salesforce Commerce Cloud - Toys & Games
osCommerce - Arts & Entertainment
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shoper - Sporting Goods & Outdoor Gear
WooCommerce - Home & Garden
Custom - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 1.2k | 81.82% |
| Phones | 1.2k | 85.83% |
| Ecommerce platform | 1.4k | 94.75% |
| Couriers | 590.0 | 40.77% |
| Payment Providers | 1.4k | 100.00% |
| Categories | 1.0k | 70.49% |
| Social Media | 984.0 | 68.00% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MasterPass e-commerce landscape:
Analyze 1.1k verified e-commerce stores on MasterPass - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MasterPass e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MasterPass e-commerce intelligence?
-
We track 1.1k verified MasterPass e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 34.0% among stores with at least one detectable social profile (622 stores) , followed by Instagram (30.7%) and YouTube (13.2%) .
Base: 984 stores with any detectable social profile (68.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
622 stores
562 stores
241 stores
116 stores
82 stores
69 stores
65 stores
48 stores
24 stores
1 stores
Visual Distribution
622 stores
562 stores
241 stores
116 stores
82 stores
69 stores
65 stores
48 stores
24 stores
1 stores