MasterPass Payment Provider Usage Database
Explore 1.1k verified e-commerce stores accepting MasterPass. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 1.5k domains. 1.1k verified as active stores with physical delivery.
· · Next full refresh: May 2026
1.1k verified active stores out of 1.5k detected · 72.9% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 35.9% of stores with physical delivery (348 stores) , followed by Custom (31.0%) and PrestaShop (11.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
348 stores
300 stores
108 stores
50 stores
44 stores
27 stores
12 stores
12 stores
11 stores
11 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 348 | 35.91% |
| Custom | 300 | 30.96% |
| PrestaShop | 108 | 11.15% |
| OpenCart | 50 | 5.16% |
| Shoper | 44 | 4.54% |
| 1C-Bitrix | 27 | 2.79% |
| Shoptet | 12 | 1.24% |
| CS-Cart, CS Cart | 12 | 1.24% |
| Wix eCommerce | 11 | 1.14% |
| VirtueMart | 11 | 1.14% |
| Magento | 11 | 1.14% |
| Tray | 10 | 1.03% |
| Shopify | 10 | 1.03% |
| Horoshop | 8 | 0.83% |
| IdoSell Shop | 7 | 0.72% |
All Stores Distribution
WooCommerce holds 44.7% share of all MasterPass e-commerce stores (559) , with Custom at 24.0% and PrestaShop at 9.0% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
559 stores
300 stores
113 stores
50 stores
47 stores
49 stores
12 stores
13 stores
47 stores
11 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 559 | 44.68% |
| Custom | 300 | 23.98% |
| PrestaShop | 113 | 9.03% |
| OpenCart | 50 | 4.00% |
| Shoper | 47 | 3.76% |
| 1C-Bitrix | 49 | 3.92% |
| Shoptet | 12 | 0.96% |
| CS-Cart, CS Cart | 13 | 1.04% |
| Wix eCommerce | 47 | 3.76% |
| VirtueMart | 11 | 0.88% |
| Magento | 15 | 1.20% |
| Tray | 10 | 0.80% |
| Shopify | 10 | 0.80% |
| Horoshop | 8 | 0.64% |
| IdoSell Shop | 7 | 0.56% |
Categories Distribution
Clothing & Accessories leads with 13.3% of all stores (128 stores) , followed by Health & Beauty (13.2%) and Sporting Goods & Outdoor Gear (9.8%) .
Base: 961 AI-verified stores with physical delivery and detected product categories (90.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
128 stores
127 stores
94 stores
93 stores
91 stores
90 stores
60 stores
48 stores
46 stores
40 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 128 | 13.32% |
| Health & Beauty | 127 | 13.22% |
| Sporting Goods & Outdoor Gear | 94 | 9.78% |
| Electronics & Technology | 93 | 9.68% |
| Home & Garden | 91 | 9.47% |
| Food & Beverages | 90 | 9.37% |
| Business & Industrial | 60 | 6.24% |
| Arts & Entertainment | 48 | 4.99% |
| Tools & Hardware | 46 | 4.79% |
| Vehicles & Parts | 40 | 4.16% |
| Gifts & Special Occasions | 39 | 4.06% |
| Jewelry & Watches | 28 | 2.91% |
| Toys & Games | 27 | 2.81% |
| Books & Media | 25 | 2.60% |
| Furniture & Home Decor | 25 | 2.60% |
Shipping Carriers Distribution
DHL leads with 15.7% among AI-verified physical stores (117 stores) , followed by Почта России (14.9%) and DPD (14.7%) .
Base: 591 AI-verified physical stores with detectable shipping carriers (40.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 117 | 15.66% |
| Почта России | 111 | 14.86% |
| DPD | 110 | 14.73% |
| СДЭК | 85 | 11.38% |
| UPS | 82 | 10.98% |
| InPost | 64 | 8.57% |
| GLS | 52 | 6.96% |
| ELTA | 20 | 2.68% |
| FedEx | 19 | 2.54% |
| Orlen | 19 | 2.54% |
| Poczta Polska | 16 | 2.14% |
| Hermes | 15 | 2.01% |
| The Courier Guy | 14 | 1.87% |
| BRT | 12 | 1.61% |
| Deutsche Post | 11 | 1.47% |
Store Launch Timeline
Over the past 12 months, 41 new stores were launched in MasterPass , with the highest activity in 2026-03 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
3 stores launched
2 stores launched
3 stores launched
2 stores launched
4 stores launched
3 stores launched
5 stores launched
7 stores launched
1 stores launched
5 stores launched
4 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 2 | 4.88% |
| 2026-02 | 3 | 7.32% |
| 2026-01 | 2 | 4.88% |
| 2025-12 | 3 | 7.32% |
| 2025-11 | 2 | 4.88% |
| 2025-10 | 4 | 9.76% |
| 2025-09 | 3 | 7.32% |
| 2025-08 | 5 | 12.20% |
| 2025-07 | 7 | 17.07% |
| 2025-06 | 1 | 2.44% |
| 2025-05 | 5 | 12.20% |
| 2025-04 | 4 | 9.76% |
Active Stores by Launch Year
Currently, 1,059 active stores in MasterPass are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7 active stores
50 active stores
39 active stores
42 active stores
49 active stores
89 active stores
117 active stores
105 active stores
65 active stores
90 active stores
54 active stores
45 active stores
28 active stores
51 active stores
34 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7 | 0.66% |
| 2025 | 50 | 4.72% |
| 2024 | 39 | 3.68% |
| 2023 | 42 | 3.97% |
| 2022 | 49 | 4.63% |
| 2021 | 89 | 8.40% |
| 2020 | 117 | 11.05% |
| 2019 | 105 | 9.92% |
| 2018 | 65 | 6.14% |
| 2017 | 90 | 8.50% |
| 2016 | 54 | 5.10% |
| 2015 | 45 | 4.25% |
| 2014 | 28 | 2.64% |
| 2013 | 51 | 4.82% |
| 2012 | 34 | 3.21% |
| 2011 | 24 | 2.27% |
| 2010 | 17 | 1.61% |
| 2009 | 28 | 2.64% |
| 2008 | 21 | 1.98% |
| 2007 | 14 | 1.32% |
| 2006 | 10 | 0.94% |
| 2005 | 11 | 1.04% |
| 2004 | 8 | 0.76% |
| 2003 | 11 | 1.04% |
| 2002 | 10 | 0.94% |
| 2001 | 17 | 1.61% |
| 2000 | 12 | 1.13% |
| 1999 | 5 | 0.47% |
| 1998 | 2 | 0.19% |
| 1997 | 3 | 0.28% |
| 1996 | 1 | 0.09% |
Geographic Distribution
Greece leads with 22.5% (225 AI-verified stores) , followed by Russia (15.7%) and Poland (11.1%) .
Base: 1,002 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
225 AI-verified stores
157 AI-verified stores
111 AI-verified stores
95 AI-verified stores
83 AI-verified stores
66 AI-verified stores
57 AI-verified stores
44 AI-verified stores
37 AI-verified stores
20 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Greece | 225 | 22.46% |
| Russia | 157 | 15.67% |
| Poland | 111 | 11.08% |
| Austria | 95 | 9.48% |
| Ukraine | 83 | 8.28% |
| Germany | 66 | 6.59% |
| South Africa | 57 | 5.69% |
| Italy | 44 | 4.39% |
| Turkey | 37 | 3.69% |
| Hungary | 20 | 2.00% |
| Czechia | 14 | 1.40% |
| United States | 14 | 1.40% |
| Slovakia | 13 | 1.30% |
| Spain | 12 | 1.20% |
| Brazil | 11 | 1.10% |
| Finland | 11 | 1.10% |
| United Kingdom | 10 | 1.00% |
| France | 8 | 0.80% |
| Egypt | 7 | 0.70% |
| Australia | 7 | 0.70% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Salesforce Commerce Cloud - Toys & Games
osCommerce - Arts & Entertainment
OpenCart - Health & Beauty
Salesforce Commerce Cloud - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
OpenCart - Electronics & Technology
OpenCart - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.5k | 100.00% |
| Emails | 1.2k | 81.97% |
| Phones | 948.0 | 64.98% |
| Ecommerce platform | 1.4k | 94.79% |
| Couriers | 591.0 | 40.51% |
| Payment Providers | 1.5k | 100.00% |
| Categories | 1.0k | 70.25% |
| Social Media | 1.0k | 69.16% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MasterPass e-commerce landscape:
Analyze 1.1k verified e-commerce stores on MasterPass - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MasterPass e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MasterPass e-commerce intelligence?
-
We track 1.1k verified MasterPass e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 33.2% among stores with at least one detectable social profile (616 stores) , followed by Instagram (30.4%) and YouTube (12.9%) .
Base: 1,009 stores with any detectable social profile (69.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
616 stores
564 stores
240 stores
119 stores
80 stores
73 stores
72 stores
68 stores
23 stores
1 stores
Visual Distribution