MasterPass Stores: E-commerce Sites Accepting MasterPass
Explore 1.0k verified e-commerce stores accepting MasterPass. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 1.4k domains. 1.0k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
1.0k verified active stores out of 1.4k detected · 73.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 35.8% of stores with physical delivery (327 stores) , followed by Custom (31.1%) and PrestaShop (11.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
327 stores
284 stores
104 stores
45 stores
40 stores
23 stores
12 stores
12 stores
12 stores
11 stores
Visual Distribution
327 stores
284 stores
104 stores
45 stores
40 stores
23 stores
12 stores
12 stores
12 stores
11 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 327 | 35.78% |
| Custom | 284 | 31.07% |
| PrestaShop | 104 | 11.38% |
| OpenCart | 45 | 4.92% |
| Shoper | 40 | 4.38% |
| 1C-Bitrix | 23 | 2.52% |
| CS-Cart, CS Cart | 12 | 1.31% |
| Magento | 12 | 1.31% |
| Shoptet | 12 | 1.31% |
| VirtueMart | 11 | 1.20% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 44.6% share of all MasterPass e-commerce stores (524) , with Custom at 24.1% and PrestaShop at 9.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
524 stores
284 stores
108 stores
45 stores
41 stores
45 stores
12 stores
16 stores
12 stores
11 stores
Visual Distribution
524 stores
284 stores
108 stores
45 stores
41 stores
45 stores
12 stores
16 stores
12 stores
11 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 524 | 44.56% |
| Custom | 284 | 24.15% |
| PrestaShop | 108 | 9.18% |
| OpenCart | 45 | 3.83% |
| Shoper | 41 | 3.49% |
| 1C-Bitrix | 45 | 3.83% |
| CS-Cart, CS Cart | 12 | 1.02% |
| Magento | 16 | 1.36% |
| Shoptet | 12 | 1.02% |
| VirtueMart | 11 | 0.94% |
Categories Distribution
Health & Beauty stores with 14.1% of all stores (129 stores) , followed by Clothing & Accessories (13.2%) and Electronics & Technology (10.0%) .
Base: 918 AI-verified stores with physical delivery and detected product categories (91.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
129 stores
121 stores
92 stores
91 stores
86 stores
86 stores
55 stores
45 stores
40 stores
36 stores
Visual Distribution
129 stores
121 stores
92 stores
91 stores
86 stores
86 stores
55 stores
45 stores
40 stores
36 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 129 | 14.05% |
| Clothing & Accessories | 121 | 13.18% |
| Electronics & Technology | 92 | 10.02% |
| Sporting Goods & Outdoor Gear | 91 | 9.91% |
| Home & Garden | 86 | 9.37% |
| Food & Beverages | 86 | 9.37% |
| Business & Industrial | 55 | 5.99% |
| Arts & Entertainment | 45 | 4.90% |
| Tools & Hardware | 40 | 4.36% |
| Vehicles & Parts | 36 | 3.92% |
Shipping Carriers Distribution
DHL stores with 15.3% among AI-verified physical stores (108 stores) , followed by Почта России (15.2%) and DPD (14.2%) .
Base: 556 AI-verified physical stores with detectable shipping carriers (40.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
108 stores
107 stores
100 stores
83 stores
79 stores
57 stores
50 stores
20 stores
18 stores
16 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 108 | 15.30% |
| Почта России | 107 | 15.16% |
| DPD | 100 | 14.16% |
| СДЭК | 83 | 11.76% |
| UPS | 79 | 11.19% |
| InPost | 57 | 8.07% |
| GLS | 50 | 7.08% |
| ELTA | 20 | 2.83% |
| Hermes | 18 | 2.55% |
| Orlen | 16 | 2.27% |
Store Launch Timeline
Over the past 12 months, 34 new stores were launched in MasterPass , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
3 stores launched
4 stores launched
4 stores launched
1 stores launched
2 stores launched
3 stores launched
3 stores launched
3 stores launched
4 stores launched
5 stores launched
Monthly Trend
5.9% of last 12 months
8.8% of last 12 months
11.8% of last 12 months
11.8% of last 12 months
2.9% of last 12 months
5.9% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
11.8% of last 12 months
14.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2 | 5.88% |
| 2026-04 | 3 | 8.82% |
| 2026-03 | 4 | 11.76% |
| 2026-02 | 4 | 11.76% |
| 2026-01 | 1 | 2.94% |
| 2025-12 | 2 | 5.88% |
| 2025-11 | 3 | 8.82% |
| 2025-10 | 3 | 8.82% |
| 2025-09 | 3 | 8.82% |
| 2025-08 | 4 | 11.76% |
| 2025-07 | 5 | 14.71% |
Active Stores by Launch Year
Currently, 1,005 active stores in MasterPass are tracked in our database , with the most stores launched in 2026 (14 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14 active stores
45 active stores
38 active stores
46 active stores
45 active stores
84 active stores
106 active stores
97 active stores
60 active stores
83 active stores
52 active stores
40 active stores
29 active stores
48 active stores
33 active stores
Distribution by Launch Year
1.4% of tracked active stores
4.5% of tracked active stores
3.8% of tracked active stores
4.6% of tracked active stores
4.5% of tracked active stores
8.4% of tracked active stores
10.5% of tracked active stores
9.7% of tracked active stores
6.0% of tracked active stores
8.3% of tracked active stores
5.2% of tracked active stores
4.0% of tracked active stores
2.9% of tracked active stores
4.8% of tracked active stores
3.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14 | 1.39% |
| 2025 | 45 | 4.48% |
| 2024 | 38 | 3.78% |
| 2023 | 46 | 4.58% |
| 2022 | 45 | 4.48% |
| 2021 | 84 | 8.36% |
| 2020 | 106 | 10.55% |
| 2019 | 97 | 9.65% |
| 2018 | 60 | 5.97% |
| 2017 | 83 | 8.26% |
| 2016 | 52 | 5.17% |
| 2015 | 40 | 3.98% |
| 2014 | 29 | 2.89% |
| 2013 | 48 | 4.78% |
| 2012 | 33 | 3.28% |
Geographic Distribution
Greece stores with 22.2% (212 AI-verified stores) , followed by Russia (15.4%) and Poland (11.4%) .
Base: 956 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
212 AI-verified stores
147 AI-verified stores
109 AI-verified stores
88 AI-verified stores
83 AI-verified stores
67 AI-verified stores
58 AI-verified stores
43 AI-verified stores
34 AI-verified stores
21 AI-verified stores
Visual Distribution
212 AI-verified stores
147 AI-verified stores
109 AI-verified stores
88 AI-verified stores
83 AI-verified stores
67 AI-verified stores
58 AI-verified stores
43 AI-verified stores
34 AI-verified stores
21 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Greece | 212 | 22.18% |
| Russia | 147 | 15.38% |
| Poland | 109 | 11.40% |
| Austria | 88 | 9.21% |
| Ukraine | 83 | 8.68% |
| Germany | 67 | 7.01% |
| South Africa | 58 | 6.07% |
| Italy | 43 | 4.50% |
| Turkey | 34 | 3.56% |
| Hungary | 21 | 2.20% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
OpenCart - Health & Beauty
Salesforce Commerce Cloud - Toys & Games
osCommerce - Arts & Entertainment
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 1.1k | 80.99% |
| Phones | 1.2k | 85.51% |
| Ecommerce platform | 1.3k | 94.46% |
| Couriers | 556.0 | 40.50% |
| Payment Providers | 1.4k | 100.00% |
| Categories | 980.0 | 71.38% |
| Social Media | 924.0 | 67.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MasterPass e-commerce landscape:
Analyze 1.0k verified e-commerce stores on MasterPass - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MasterPass e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MasterPass e-commerce intelligence?
-
We track 1.0k verified MasterPass e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 33.8% among stores with at least one detectable social profile (592 stores) , followed by Instagram (30.2%) and YouTube (12.8%) .
Base: 924 stores with any detectable social profile (67.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
592 stores
528 stores
225 stores
114 stores
79 stores
71 stores
66 stores
49 stores
26 stores
1 stores
Visual Distribution
592 stores
528 stores
225 stores
114 stores
79 stores
71 stores
66 stores
49 stores
26 stores
1 stores