MasterPass Payment Provider Usage Database
Explore 1.5k e-commerce stores accepting MasterPass. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 50.9% of stores with physical delivery (756 stores) , followed by WooCommerce (23.0%) and Shopify (7.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
756 stores
341 stores
117 stores
73 stores
53 stores
34 stores
30 stores
16 stores
13 stores
13 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 756 | 50.91% |
| WooCommerce | 341 | 22.96% |
| Shopify | 117 | 7.88% |
| PrestaShop | 73 | 4.92% |
| 1C-Bitrix | 53 | 3.57% |
| Shoper | 34 | 2.29% |
| OpenCart | 30 | 2.02% |
| CS Cart | 16 | 1.08% |
| Magento | 13 | 0.88% |
| Wix eCommerce | 13 | 0.88% |
| Shoptet | 11 | 0.74% |
| IdoSell Shop | 11 | 0.74% |
| Tray | 9 | 0.61% |
| JTL Shop | 4 | 0.27% |
| nopCommerce | 4 | 0.27% |
All Stores Distribution
Custom holds 41.3% share of all MasterPass e-commerce stores (756) , with WooCommerce at 32.3% and Shopify at 8.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
756 stores
591 stores
148 stores
75 stores
76 stores
35 stores
30 stores
17 stores
14 stores
46 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 756 | 41.33% |
| WooCommerce | 591 | 32.31% |
| Shopify | 148 | 8.09% |
| PrestaShop | 75 | 4.10% |
| 1C-Bitrix | 76 | 4.16% |
| Shoper | 35 | 1.91% |
| OpenCart | 30 | 1.64% |
| CS Cart | 17 | 0.93% |
| Magento | 14 | 0.77% |
| Wix eCommerce | 46 | 2.52% |
| Shoptet | 11 | 0.60% |
| IdoSell Shop | 12 | 0.66% |
| Tray | 9 | 0.49% |
| JTL Shop | 5 | 0.27% |
| nopCommerce | 4 | 0.22% |
Categories Distribution
Health & Beauty leads with 17.5% of all stores (171 stores) , followed by Clothing & Accessories (17.0%) and Electronics & Technology (11.6%) .
Top 10 Categories
171 stores
166 stores
114 stores
93 stores
70 stores
54 stores
51 stores
48 stores
41 stores
40 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 171 | 17.47% |
| Clothing & Accessories | 166 | 16.96% |
| Electronics & Technology | 114 | 11.64% |
| Food & Beverages | 93 | 9.50% |
| Sporting Goods & Outdoor Gear | 70 | 7.15% |
| Furniture & Home Decor | 54 | 5.52% |
| Home & Garden | 51 | 5.21% |
| Tools & Hardware | 48 | 4.90% |
| Vehicles & Parts | 41 | 4.19% |
| Jewelry & Watches | 40 | 4.09% |
| Gifts & Special Occasions | 38 | 3.88% |
| Arts & Entertainment | 25 | 2.55% |
| Business & Industrial | 24 | 2.45% |
| Toys & Games | 23 | 2.35% |
| Books & Media | 21 | 2.15% |
Shipping Carriers Distribution
Почта России leads with 16.8% among AI-verified physical stores (126 stores) , followed by DPD (14.8%) and DHL (13.7%) .
Base: 645 AI-verified physical stores with detectable shipping carriers (32.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 126 | 16.76% |
| DPD | 111 | 14.76% |
| DHL | 103 | 13.70% |
| СДЭК | 102 | 13.56% |
| UPS | 77 | 10.24% |
| InPost | 58 | 7.71% |
| GLS | 52 | 6.91% |
| Hermes | 20 | 2.66% |
| FedEx | 19 | 2.53% |
| Boxberry | 16 | 2.13% |
| PickPoint | 16 | 2.13% |
| Orlen | 14 | 1.86% |
| ELTA | 13 | 1.73% |
| The Courier Guy | 13 | 1.73% |
| Deutsche Post | 12 | 1.60% |
Store Launch Timeline
Over the past 12 months, 325 new stores were launched in MasterPass , with the highest activity in 2025-10 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
17 stores launched
36 stores launched
41 stores launched
28 stores launched
36 stores launched
50 stores launched
31 stores launched
35 stores launched
21 stores launched
19 stores launched
6 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 5 | 1.54% |
| 2025-09 | 17 | 5.23% |
| 2025-08 | 36 | 11.08% |
| 2025-07 | 41 | 12.62% |
| 2025-06 | 28 | 8.62% |
| 2025-05 | 36 | 11.08% |
| 2025-04 | 50 | 15.38% |
| 2025-03 | 31 | 9.54% |
| 2025-02 | 35 | 10.77% |
| 2025-01 | 21 | 6.46% |
| 2024-12 | 19 | 5.85% |
| 2024-11 | 6 | 1.85% |
Active Stores by Launch Year
Currently, 1,511 active stores in MasterPass are tracked in our database , with the most stores launched in 2025 (300 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
300 active stores
93 active stores
80 active stores
74 active stores
109 active stores
141 active stores
104 active stores
69 active stores
86 active stores
64 active stores
43 active stores
36 active stores
58 active stores
40 active stores
35 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 300 | 19.85% |
| 2024 | 93 | 6.15% |
| 2023 | 80 | 5.29% |
| 2022 | 74 | 4.90% |
| 2021 | 109 | 7.21% |
| 2020 | 141 | 9.33% |
| 2019 | 104 | 6.88% |
| 2018 | 69 | 4.57% |
| 2017 | 86 | 5.69% |
| 2016 | 64 | 4.24% |
| 2015 | 43 | 2.85% |
| 2014 | 36 | 2.38% |
| 2013 | 58 | 3.84% |
| 2012 | 40 | 2.65% |
| 2011 | 35 | 2.32% |
| 2010 | 23 | 1.52% |
| 2009 | 35 | 2.32% |
| 2008 | 24 | 1.59% |
| 2007 | 15 | 0.99% |
| 2006 | 9 | 0.60% |
| 2005 | 11 | 0.73% |
| 2004 | 9 | 0.60% |
| 2003 | 7 | 0.46% |
| 2002 | 10 | 0.66% |
| 2001 | 16 | 1.06% |
| 2000 | 10 | 0.66% |
| 1999 | 6 | 0.40% |
| 1998 | 1 | 0.07% |
| 1997 | 2 | 0.13% |
| 1995 | 1 | 0.07% |
Geographic Distribution
Turkey leads with 27.2% (394 AI-verified stores) , followed by Russia (14.9%) and Greece (12.0%) .
Base: 1,446 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
394 AI-verified stores
215 AI-verified stores
174 AI-verified stores
110 AI-verified stores
103 AI-verified stores
100 AI-verified stores
85 AI-verified stores
79 AI-verified stores
34 AI-verified stores
24 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Turkey | 394 | 27.25% |
| Russia | 215 | 14.87% |
| Greece | 174 | 12.03% |
| Austria | 110 | 7.61% |
| Poland | 103 | 7.12% |
| Ukraine | 100 | 6.92% |
| South Africa | 85 | 5.88% |
| Germany | 79 | 5.46% |
| Italy | 34 | 2.35% |
| Hungary | 24 | 1.66% |
| United Kingdom | 24 | 1.66% |
| United States | 22 | 1.52% |
| Czechia | 16 | 1.11% |
| Finland | 11 | 0.76% |
| Vietnam | 11 | 0.76% |
| Slovakia | 10 | 0.69% |
| Brazil | 9 | 0.62% |
| France | 9 | 0.62% |
| Spain | 9 | 0.62% |
| Switzerland | 7 | 0.48% |
Featured Stores
Discover the strongest performers and newest entrants in MasterPass's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
IdoSell Shop
IdoSell Shop
1C-Bitrix — Electronics & Technology
Shoper — Food & Beverages
Shoptet — Pets & Pet Supplies
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.0k | 100.00% |
| Emails | 1.4k | 69.96% |
| Phones | 1.1k | 53.41% |
| Ecommerce platform | 1.9k | 95.25% |
| Couriers | 645.0 | 32.56% |
| Payment Providers | 2.0k | 100.00% |
| Categories | 1.3k | 63.91% |
| Social Media | 1.1k | 55.07% |
Starter Package
Immediate self-service access
Get instant access to our database
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- Direct download or API integration
- Standard segments available
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed MasterPass E-commerce Database to:
Gain actionable insights into 1.5k physical stores in MasterPass.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at MasterPass online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the MasterPass E-commerce Database?
-
Our database covers over 1.5k MasterPass physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 32.5% among stores with at least one detectable social profile (652 stores) , followed by Instagram (30.4%) and YouTube (11.9%) .
Base: 1,091 stores with any detectable social profile (55.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
652 stores
609 stores
238 stores
147 stores
92 stores
85 stores
80 stores
69 stores
30 stores
2 stores
Visual Distribution