MasterPass Payment Provider Usage Database
Explore 1.4k e-commerce stores accepting MasterPass. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 46.7% of stores with physical delivery (313 stores) , followed by Shopify (16.1%) and PrestaShop (10.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
313 stores
108 stores
70 stores
42 stores
33 stores
24 stores
15 stores
13 stores
11 stores
11 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 313 | 46.72% |
| Shopify | 108 | 16.12% |
| PrestaShop | 70 | 10.45% |
| 1C-Bitrix | 42 | 6.27% |
| Shoper | 33 | 4.93% |
| OpenCart | 24 | 3.58% |
| CS Cart | 15 | 2.24% |
| Magento | 13 | 1.94% |
| Shoptet | 11 | 1.64% |
| Wix eCommerce | 11 | 1.64% |
| IdoSell Shop | 11 | 1.64% |
| Tray | 9 | 1.34% |
| nopCommerce | 4 | 0.60% |
| JTL Shop | 3 | 0.45% |
| Unas | 3 | 0.45% |
All Stores Distribution
WooCommerce holds 55.2% share of all MasterPass e-commerce stores (592) , with Shopify at 13.4% and PrestaShop at 7.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
592 stores
144 stores
75 stores
77 stores
35 stores
30 stores
17 stores
14 stores
11 stores
46 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 592 | 55.17% |
| Shopify | 144 | 13.42% |
| PrestaShop | 75 | 6.99% |
| 1C-Bitrix | 77 | 7.18% |
| Shoper | 35 | 3.26% |
| OpenCart | 30 | 2.80% |
| CS Cart | 17 | 1.58% |
| Magento | 14 | 1.30% |
| Shoptet | 11 | 1.03% |
| Wix eCommerce | 46 | 4.29% |
| IdoSell Shop | 12 | 1.12% |
| Tray | 9 | 0.84% |
| nopCommerce | 4 | 0.37% |
| JTL Shop | 4 | 0.37% |
| Unas | 3 | 0.28% |
Categories Distribution
Health & Beauty leads with 18.8% of all stores (160 stores) , followed by Clothing & Accessories (15.1%) and Electronics & Technology (11.4%) .
Top 10 Categories
160 stores
129 stores
97 stores
80 stores
69 stores
48 stores
44 stores
44 stores
36 stores
36 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 160 | 18.76% |
| Clothing & Accessories | 129 | 15.12% |
| Electronics & Technology | 97 | 11.37% |
| Food & Beverages | 80 | 9.38% |
| Sporting Goods & Outdoor Gear | 69 | 8.09% |
| Furniture & Home Decor | 48 | 5.63% |
| Home & Garden | 44 | 5.16% |
| Tools & Hardware | 44 | 5.16% |
| Jewelry & Watches | 36 | 4.22% |
| Vehicles & Parts | 36 | 4.22% |
| Gifts & Special Occasions | 30 | 3.52% |
| Arts & Entertainment | 22 | 2.58% |
| Toys & Games | 20 | 2.34% |
| Business & Industrial | 19 | 2.23% |
| Pets & Pet Supplies | 19 | 2.23% |
Shipping Carriers Distribution
DPD leads with 15.4% among AI-verified physical stores (101 stores) , followed by Почта России (14.8%) and DHL (14.2%) .
Base: 638 AI-verified physical stores with detectable shipping carriers (33.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 101 | 15.37% |
| Почта России | 97 | 14.76% |
| DHL | 93 | 14.16% |
| UPS | 71 | 10.81% |
| СДЭК | 65 | 9.89% |
| InPost | 57 | 8.68% |
| GLS | 50 | 7.61% |
| Hermes | 20 | 3.04% |
| Boxberry | 19 | 2.89% |
| PickPoint | 17 | 2.59% |
| FedEx | 16 | 2.44% |
| Orlen | 14 | 2.13% |
| ELTA | 13 | 1.98% |
| Deutsche Post | 12 | 1.83% |
| The Courier Guy | 12 | 1.83% |
Store Launch Timeline
Over the past 12 months, 319 new stores were launched in MasterPass , with the highest activity in 2025-10 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
16 stores launched
35 stores launched
40 stores launched
27 stores launched
35 stores launched
49 stores launched
30 stores launched
34 stores launched
20 stores launched
20 stores launched
9 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 4 | 1.25% |
| 2025-09 | 16 | 5.02% |
| 2025-08 | 35 | 10.97% |
| 2025-07 | 40 | 12.54% |
| 2025-06 | 27 | 8.46% |
| 2025-05 | 35 | 10.97% |
| 2025-04 | 49 | 15.36% |
| 2025-03 | 30 | 9.40% |
| 2025-02 | 34 | 10.66% |
| 2025-01 | 20 | 6.27% |
| 2024-12 | 20 | 6.27% |
| 2024-11 | 9 | 2.82% |
Active Stores by Launch Year
Currently, 1,359 active stores in MasterPass are tracked in our database , with the most stores launched in 2025 (290 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
290 active stores
86 active stores
75 active stores
73 active stores
91 active stores
125 active stores
75 active stores
60 active stores
84 active stores
47 active stores
36 active stores
33 active stores
56 active stores
36 active stores
30 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 290 | 21.34% |
| 2024 | 86 | 6.33% |
| 2023 | 75 | 5.52% |
| 2022 | 73 | 5.37% |
| 2021 | 91 | 6.70% |
| 2020 | 125 | 9.20% |
| 2019 | 75 | 5.52% |
| 2018 | 60 | 4.42% |
| 2017 | 84 | 6.18% |
| 2016 | 47 | 3.46% |
| 2015 | 36 | 2.65% |
| 2014 | 33 | 2.43% |
| 2013 | 56 | 4.12% |
| 2012 | 36 | 2.65% |
| 2011 | 30 | 2.21% |
| 2010 | 19 | 1.40% |
| 2009 | 35 | 2.58% |
| 2008 | 22 | 1.62% |
| 2007 | 14 | 1.03% |
| 2006 | 11 | 0.81% |
| 2005 | 7 | 0.52% |
| 2004 | 9 | 0.66% |
| 2003 | 4 | 0.29% |
| 2002 | 10 | 0.74% |
| 2001 | 15 | 1.10% |
| 2000 | 9 | 0.66% |
| 1999 | 5 | 0.37% |
| 1998 | 1 | 0.07% |
| 1997 | 1 | 0.07% |
Geographic Distribution
Turkey leads with 30.4% (395 AI-verified stores) , followed by Greece (13.1%) and Russia (11.5%) .
Base: 1,299 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
395 AI-verified stores
170 AI-verified stores
150 AI-verified stores
95 AI-verified stores
87 AI-verified stores
82 AI-verified stores
81 AI-verified stores
76 AI-verified stores
28 AI-verified stores
23 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Turkey | 395 | 30.41% |
| Greece | 170 | 13.09% |
| Russia | 150 | 11.55% |
| Poland | 95 | 7.31% |
| Ukraine | 87 | 6.70% |
| South Africa | 82 | 6.31% |
| Austria | 81 | 6.24% |
| Germany | 76 | 5.85% |
| Italy | 28 | 2.16% |
| Hungary | 23 | 1.77% |
| United Kingdom | 22 | 1.69% |
| United States | 16 | 1.23% |
| Czechia | 15 | 1.15% |
| Vietnam | 11 | 0.85% |
| Slovakia | 11 | 0.85% |
| Brazil | 9 | 0.69% |
| Finland | 9 | 0.69% |
| Spain | 7 | 0.54% |
| Egypt | 6 | 0.46% |
| Australia | 6 | 0.46% |
Featured Stores
Discover the strongest performers and newest entrants in MasterPass's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
IdoSell Shop
IdoSell Shop
Shoper — Food & Beverages
Shoptet — Pets & Pet Supplies
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.9k | 100.00% |
| Emails | 1.3k | 69.53% |
| Phones | 1.0k | 53.02% |
| Ecommerce platform | 1.1k | 58.70% |
| Couriers | 638.0 | 33.23% |
| Payment Providers | 1.9k | 100.00% |
| Categories | 888.0 | 46.25% |
| Social Media | 1.1k | 55.63% |
Starter Package
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Get instant access to our database
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- Direct download or API integration
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Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed MasterPass E-commerce Database to:
Gain actionable insights into 1.4k physical stores in MasterPass.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at MasterPass online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the MasterPass E-commerce Database?
-
Our database covers over 1.4k MasterPass physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 33.3% among stores with at least one detectable social profile (593 stores) , followed by Instagram (31.3%) and YouTube (11.9%) .
Base: 1,068 stores with any detectable social profile (55.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
593 stores
557 stores
212 stores
136 stores
85 stores
68 stores
53 stores
51 stores
24 stores
2 stores
Visual Distribution