Shoper Market Share & Real Store Usage
Explore 15.9k verified e-commerce stores built on Shoper. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 16.3k domains. 15.9k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
15.9k verified active stores out of 16.3k detected · 97.8% verification rate
Categories Distribution
Clothing & Accessories stores with 14.6% of all stores (2,060 stores) , followed by Home & Garden (11.5%) and Health & Beauty (10.2%) .
Base: 14,080 AI-verified stores with physical delivery and detected product categories (88.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,060 stores
1,614 stores
1,443 stores
1,165 stores
1,008 stores
897 stores
892 stores
797 stores
768 stores
689 stores
Visual Distribution
2,060 stores
1,614 stores
1,443 stores
1,165 stores
1,008 stores
897 stores
892 stores
797 stores
768 stores
689 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2060 | 14.63% |
| Home & Garden | 1614 | 11.46% |
| Health & Beauty | 1443 | 10.25% |
| Tools & Hardware | 1165 | 8.27% |
| Food & Beverages | 1008 | 7.16% |
| Arts & Entertainment | 897 | 6.37% |
| Sporting Goods & Outdoor Gear | 892 | 6.34% |
| Business & Industrial | 797 | 5.66% |
| Furniture & Home Decor | 768 | 5.45% |
| Electronics & Technology | 689 | 4.89% |
Payment Providers Distribution
MasterCard stores with 18.5% among AI-verified physical stores (8,131 stores) , followed by BLIK (13.3%) and Przelewy24 (13.0%) .
Base: 13,363 AI-verified physical stores with detectable payment providers (82.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8,131 stores
5,846 stores
5,735 stores
3,941 stores
3,744 stores
3,535 stores
3,372 stores
3,351 stores
2,989 stores
1,138 stores
Visual Distribution
8,131 stores
5,846 stores
5,735 stores
3,941 stores
3,744 stores
3,535 stores
3,372 stores
3,351 stores
2,989 stores
1,138 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 8131 | 18.47% |
| BLIK | 5846 | 13.28% |
| Przelewy24 | 5735 | 13.03% |
| Google Pay | 3941 | 8.95% |
| PayPal | 3744 | 8.50% |
| PayU | 3535 | 8.03% |
| Apple Pay | 3372 | 7.66% |
| PayPro | 3351 | 7.61% |
| PayPo | 2989 | 6.79% |
| Klarna | 1138 | 2.59% |
Shipping Carriers Distribution
InPost stores with 37.3% among AI-verified physical stores (9,809 stores) , followed by DPD (23.9%) and Poczta Polska (10.2%) .
Base: 12,374 AI-verified physical stores with detectable shipping carriers (75.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
9,809 stores
6,292 stores
2,674 stores
2,515 stores
1,602 stores
1,139 stores
1,084 stores
461 stores
257 stores
157 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 9809 | 37.26% |
| DPD | 6292 | 23.90% |
| Poczta Polska | 2674 | 10.16% |
| DHL | 2515 | 9.55% |
| Orlen | 1602 | 6.08% |
| GLS | 1139 | 4.33% |
| UPS | 1084 | 4.12% |
| FedEx | 461 | 1.75% |
| Zabka | 257 | 0.98% |
| Raben | 157 | 0.60% |
Store Launch Timeline
Over the past 12 months, 2,185 new stores were launched in Shoper , with the highest activity in 2026-05 (98 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
98 stores launched
167 stores launched
194 stores launched
204 stores launched
203 stores launched
171 stores launched
271 stores launched
227 stores launched
198 stores launched
172 stores launched
209 stores launched
71 stores launched
Monthly Trend
4.5% of last 12 months
7.6% of last 12 months
8.9% of last 12 months
9.3% of last 12 months
9.3% of last 12 months
7.8% of last 12 months
12.4% of last 12 months
10.4% of last 12 months
9.1% of last 12 months
7.9% of last 12 months
9.6% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 98 | 4.49% |
| 2026-04 | 167 | 7.64% |
| 2026-03 | 194 | 8.88% |
| 2026-02 | 204 | 9.34% |
| 2026-01 | 203 | 9.29% |
| 2025-12 | 171 | 7.83% |
| 2025-11 | 271 | 12.40% |
| 2025-10 | 227 | 10.39% |
| 2025-09 | 198 | 9.06% |
| 2025-08 | 172 | 7.87% |
| 2025-07 | 209 | 9.57% |
| 2025-06 | 71 | 3.25% |
Active Stores by Launch Year
Currently, 15,910 active stores in Shoper are tracked in our database , with the most stores launched in 2026 (869 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
869 active stores
2,043 active stores
1,200 active stores
917 active stores
828 active stores
1,087 active stores
1,282 active stores
940 active stores
813 active stores
859 active stores
662 active stores
570 active stores
533 active stores
627 active stores
463 active stores
Distribution by Launch Year
5.5% of tracked active stores
12.8% of tracked active stores
7.5% of tracked active stores
5.8% of tracked active stores
5.2% of tracked active stores
6.8% of tracked active stores
8.1% of tracked active stores
5.9% of tracked active stores
5.1% of tracked active stores
5.4% of tracked active stores
4.2% of tracked active stores
3.6% of tracked active stores
3.4% of tracked active stores
3.9% of tracked active stores
2.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 869 | 5.46% |
| 2025 | 2043 | 12.84% |
| 2024 | 1200 | 7.54% |
| 2023 | 917 | 5.76% |
| 2022 | 828 | 5.20% |
| 2021 | 1087 | 6.83% |
| 2020 | 1282 | 8.06% |
| 2019 | 940 | 5.91% |
| 2018 | 813 | 5.11% |
| 2017 | 859 | 5.40% |
| 2016 | 662 | 4.16% |
| 2015 | 570 | 3.58% |
| 2014 | 533 | 3.35% |
| 2013 | 627 | 3.94% |
| 2012 | 463 | 2.91% |
Geographic Distribution
Poland stores with 96.6% (15,377 AI-verified stores) , followed by Germany (1.2%) and Czechia (0.5%) .
Base: 15,911 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
15,377 AI-verified stores
192 AI-verified stores
86 AI-verified stores
40 AI-verified stores
35 AI-verified stores
24 AI-verified stores
22 AI-verified stores
20 AI-verified stores
19 AI-verified stores
16 AI-verified stores
Visual Distribution
15,377 AI-verified stores
192 AI-verified stores
86 AI-verified stores
40 AI-verified stores
35 AI-verified stores
24 AI-verified stores
22 AI-verified stores
20 AI-verified stores
19 AI-verified stores
16 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 15377 | 96.64% |
| Germany | 192 | 1.21% |
| Czechia | 86 | 0.54% |
| France | 40 | 0.25% |
| Slovakia | 35 | 0.22% |
| Romania | 24 | 0.15% |
| United Kingdom | 22 | 0.14% |
| Hungary | 20 | 0.13% |
| Italy | 19 | 0.12% |
| Spain | 16 | 0.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shoper - Clothing & Accessories
Shoper - Electronics & Technology
Shoper - Furniture & Home Decor
Shoper - Furniture & Home Decor
Shoper - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shoper - Clothing & Accessories
Shoper - Clothing & Accessories
Shoper - Furniture & Home Decor
Shoper
Shoper - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 16.3k | 100.00% |
| Emails | 14.4k | 88.59% |
| Phones | 13.1k | 80.05% |
| Ecommerce platform | 16.3k | 100.00% |
| Couriers | 12.4k | 75.89% |
| Payment Providers | 13.4k | 81.95% |
| Categories | 14.9k | 91.48% |
| Social Media | 7.6k | 46.52% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shoper e-commerce landscape:
Analyze 15.9k verified e-commerce stores on Shoper - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Shoper e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shoper e-commerce intelligence?
-
We track 15.9k verified Shoper e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 40.1% among stores with at least one detectable social profile (6,760 stores) , followed by Instagram (34.5%) and YouTube (11.3%) .
Base: 7,586 stores with any detectable social profile (46.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,760 stores
5,818 stores
1,901 stores
1,180 stores
614 stores
287 stores
159 stores
97 stores
36 stores
5 stores
Visual Distribution
6,760 stores
5,818 stores
1,901 stores
1,180 stores
614 stores
287 stores
159 stores
97 stores
36 stores
5 stores