Shoper Market Share & Real Store Usage
Explore 16.4k verified e-commerce stores built on Shoper. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 16.8k domains. 16.4k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
16.4k verified active stores out of 16.8k detected · 97.7% verification rate
Categories Distribution
Clothing & Accessories stores with 14.9% of all stores (2,141 stores) , followed by Home & Garden (11.5%) and Health & Beauty (10.2%) .
Base: 14,407 AI-verified stores with physical delivery and detected product categories (88.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,141 stores
1,651 stores
1,469 stores
1,214 stores
1,031 stores
918 stores
910 stores
808 stores
788 stores
703 stores
Visual Distribution
2,141 stores
1,651 stores
1,469 stores
1,214 stores
1,031 stores
918 stores
910 stores
808 stores
788 stores
703 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2141 | 14.86% |
| Home & Garden | 1651 | 11.46% |
| Health & Beauty | 1469 | 10.20% |
| Tools & Hardware | 1214 | 8.43% |
| Food & Beverages | 1031 | 7.16% |
| Sporting Goods & Outdoor Gear | 918 | 6.37% |
| Arts & Entertainment | 910 | 6.32% |
| Business & Industrial | 808 | 5.61% |
| Furniture & Home Decor | 788 | 5.47% |
| Electronics & Technology | 703 | 4.88% |
Payment Providers Distribution
MasterCard stores with 18.5% among AI-verified physical stores (8,441 stores) , followed by BLIK (13.0%) and Przelewy24 (12.9%) .
Base: 13,856 AI-verified physical stores with detectable payment providers (82.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8,441 stores
5,953 stores
5,884 stores
4,094 stores
4,009 stores
3,694 stores
3,502 stores
3,418 stores
3,141 stores
1,297 stores
Visual Distribution
8,441 stores
5,953 stores
5,884 stores
4,094 stores
4,009 stores
3,694 stores
3,502 stores
3,418 stores
3,141 stores
1,297 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 8441 | 18.46% |
| BLIK | 5953 | 13.02% |
| Przelewy24 | 5884 | 12.87% |
| Google Pay | 4094 | 8.95% |
| PayPal | 4009 | 8.77% |
| PayU | 3694 | 8.08% |
| Apple Pay | 3502 | 7.66% |
| PayPro | 3418 | 7.47% |
| PayPo | 3141 | 6.87% |
| Klarna | 1297 | 2.84% |
Shipping Carriers Distribution
InPost stores with 37.4% among AI-verified physical stores (10,162 stores) , followed by DPD (24.3%) and Poczta Polska (10.1%) .
Base: 12,829 AI-verified physical stores with detectable shipping carriers (76.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
10,162 stores
6,601 stores
2,744 stores
2,582 stores
1,637 stores
1,136 stores
1,126 stores
457 stores
256 stores
160 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 10162 | 37.35% |
| DPD | 6601 | 24.26% |
| Poczta Polska | 2744 | 10.09% |
| DHL | 2582 | 9.49% |
| Orlen | 1637 | 6.02% |
| GLS | 1136 | 4.18% |
| UPS | 1126 | 4.14% |
| FedEx | 457 | 1.68% |
| Zabka | 256 | 0.94% |
| Raben | 160 | 0.59% |
Store Launch Timeline
Over the past 12 months, 2,367 new stores were launched in Shoper , with the highest activity in 2026-04 (179 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
179 stores launched
199 stores launched
213 stores launched
208 stores launched
174 stores launched
277 stores launched
235 stores launched
206 stores launched
176 stores launched
218 stores launched
192 stores launched
90 stores launched
Monthly Trend
7.6% of last 12 months
8.4% of last 12 months
9.0% of last 12 months
8.8% of last 12 months
7.4% of last 12 months
11.7% of last 12 months
9.9% of last 12 months
8.7% of last 12 months
7.4% of last 12 months
9.2% of last 12 months
8.1% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 179 | 7.56% |
| 2026-03 | 199 | 8.41% |
| 2026-02 | 213 | 9.00% |
| 2026-01 | 208 | 8.79% |
| 2025-12 | 174 | 7.35% |
| 2025-11 | 277 | 11.70% |
| 2025-10 | 235 | 9.93% |
| 2025-09 | 206 | 8.70% |
| 2025-08 | 176 | 7.44% |
| 2025-07 | 218 | 9.21% |
| 2025-06 | 192 | 8.11% |
| 2025-05 | 90 | 3.80% |
Active Stores by Launch Year
Currently, 16,336 active stores in Shoper are tracked in our database , with the most stores launched in 2026 (806 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
806 active stores
2,245 active stores
1,258 active stores
961 active stores
846 active stores
1,109 active stores
1,318 active stores
951 active stores
841 active stores
872 active stores
660 active stores
575 active stores
536 active stores
643 active stores
463 active stores
Distribution by Launch Year
4.9% of tracked active stores
13.7% of tracked active stores
7.7% of tracked active stores
5.9% of tracked active stores
5.2% of tracked active stores
6.8% of tracked active stores
8.1% of tracked active stores
5.8% of tracked active stores
5.1% of tracked active stores
5.3% of tracked active stores
4.0% of tracked active stores
3.5% of tracked active stores
3.3% of tracked active stores
3.9% of tracked active stores
2.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 806 | 4.93% |
| 2025 | 2245 | 13.74% |
| 2024 | 1258 | 7.70% |
| 2023 | 961 | 5.88% |
| 2022 | 846 | 5.18% |
| 2021 | 1109 | 6.79% |
| 2020 | 1318 | 8.07% |
| 2019 | 951 | 5.82% |
| 2018 | 841 | 5.15% |
| 2017 | 872 | 5.34% |
| 2016 | 660 | 4.04% |
| 2015 | 575 | 3.52% |
| 2014 | 536 | 3.28% |
| 2013 | 643 | 3.94% |
| 2012 | 463 | 2.83% |
Geographic Distribution
Poland stores with 96.7% (15,797 AI-verified stores) , followed by Germany (1.2%) and Czechia (0.5%) .
Base: 16,338 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
15,797 AI-verified stores
194 AI-verified stores
89 AI-verified stores
40 AI-verified stores
35 AI-verified stores
25 AI-verified stores
23 AI-verified stores
20 AI-verified stores
19 AI-verified stores
16 AI-verified stores
Visual Distribution
15,797 AI-verified stores
194 AI-verified stores
89 AI-verified stores
40 AI-verified stores
35 AI-verified stores
25 AI-verified stores
23 AI-verified stores
20 AI-verified stores
19 AI-verified stores
16 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 15797 | 96.69% |
| Germany | 194 | 1.19% |
| Czechia | 89 | 0.54% |
| France | 40 | 0.24% |
| Slovakia | 35 | 0.21% |
| Romania | 25 | 0.15% |
| United Kingdom | 23 | 0.14% |
| Hungary | 20 | 0.12% |
| Italy | 19 | 0.12% |
| Spain | 16 | 0.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shoper - Clothing & Accessories
Shoper - Electronics & Technology
Shoper - Furniture & Home Decor
Shoper - Home & Garden
Shoper - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shoper - Toys & Games
Shoper - Home & Garden
Shoper - Gifts & Special Occasions
Shoper
Shoper - Pets & Pet Supplies
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 16.8k | 100.00% |
| Emails | 14.9k | 88.96% |
| Phones | 13.4k | 79.98% |
| Ecommerce platform | 16.8k | 100.00% |
| Couriers | 12.8k | 76.56% |
| Payment Providers | 13.9k | 82.69% |
| Categories | 15.3k | 91.01% |
| Social Media | 7.6k | 45.40% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shoper e-commerce landscape:
Analyze 16.4k verified e-commerce stores on Shoper - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Shoper e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shoper e-commerce intelligence?
-
We track 16.4k verified Shoper e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 40.3% among stores with at least one detectable social profile (6,773 stores) , followed by Instagram (34.5%) and YouTube (11.3%) .
Base: 7,608 stores with any detectable social profile (45.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,773 stores
5,813 stores
1,902 stores
1,148 stores
623 stores
271 stores
162 stores
95 stores
34 stores
5 stores
Visual Distribution
6,773 stores
5,813 stores
1,902 stores
1,148 stores
623 stores
271 stores
162 stores
95 stores
34 stores
5 stores