Shoper Market Share & Real Store Usage
Explore 15.7k verified e-commerce stores built on Shoper. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 20.7k domains. 15.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
15.7k verified active stores out of 20.7k detected · 76.1% verification rate
Categories Distribution
Clothing & Accessories stores with 12.6% of all stores (1,984 stores) , followed by Home & Garden (10.1%) and Health & Beauty (8.8%) .
Base: 15,705 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,984 stores
1,589 stores
1,379 stores
1,156 stores
1,049 stores
888 stores
861 stores
776 stores
769 stores
677 stores
Visual Distribution
1,984 stores
1,589 stores
1,379 stores
1,156 stores
1,049 stores
888 stores
861 stores
776 stores
769 stores
677 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1984 | 12.63% |
| Home & Garden | 1589 | 10.12% |
| Health & Beauty | 1379 | 8.78% |
| Tools & Hardware | 1156 | 7.36% |
| Food & Beverages | 1049 | 6.68% |
| Arts & Entertainment | 888 | 5.65% |
| Sporting Goods & Outdoor Gear | 861 | 5.48% |
| Furniture & Home Decor | 776 | 4.94% |
| Business & Industrial | 769 | 4.90% |
| Electronics & Technology | 677 | 4.31% |
Payment Providers Distribution
VISA accounts for 14.8% of displayed detection occurrences (10,187 occurrences) , followed by MasterCard (14.7%) and Autopay (12.5%) .
Base: 68,962 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
10,187 occurrences
10,162 occurrences
8,624 occurrences
8,559 occurrences
7,588 occurrences
6,187 occurrences
4,775 occurrences
4,468 occurrences
4,219 occurrences
4,193 occurrences
Visual Distribution
10,187 occurrences
10,162 occurrences
8,624 occurrences
8,559 occurrences
7,588 occurrences
6,187 occurrences
4,775 occurrences
4,468 occurrences
4,219 occurrences
4,193 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 10187 | 14.77% |
| MasterCard | 10162 | 14.74% |
| Autopay | 8624 | 12.51% |
| BLIK | 8559 | 12.41% |
| Przelewy24 | 7588 | 11.00% |
| Maestro | 6187 | 8.97% |
| Google Pay | 4775 | 6.92% |
| PayPal | 4468 | 6.48% |
| Shoper Płatności | 4219 | 6.12% |
| Apple Pay | 4193 | 6.08% |
Shipping Carriers Distribution
InPost accounts for 33.2% of displayed detection occurrences (12,457 occurrences) , followed by DPD (22.1%) and Poczta Polska (14.5%) .
Base: 37,568 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
12,457 occurrences
8,312 occurrences
5,434 occurrences
4,033 occurrences
3,057 occurrences
1,472 occurrences
1,233 occurrences
946 occurrences
360 occurrences
264 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| InPost | 12457 | 33.16% |
| DPD | 8312 | 22.13% |
| Poczta Polska | 5434 | 14.46% |
| DHL | 4033 | 10.74% |
| Orlen | 3057 | 8.14% |
| GLS | 1472 | 3.92% |
| UPS | 1233 | 3.28% |
| FedEx | 946 | 2.52% |
| Zabka | 360 | 0.96% |
| Raben | 264 | 0.70% |
Store Launch Timeline
Over the past 12 months, 2,312 new stores were launched in Shoper , with the highest activity in 2026-09 (174 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
174 stores launched
157 stores launched
179 stores launched
187 stores launched
181 stores launched
204 stores launched
251 stores launched
240 stores launched
224 stores launched
213 stores launched
258 stores launched
44 stores launched
Monthly Trend
7.5% of last 12 months
6.8% of last 12 months
7.7% of last 12 months
8.1% of last 12 months
7.8% of last 12 months
8.8% of last 12 months
10.9% of last 12 months
10.4% of last 12 months
9.7% of last 12 months
9.2% of last 12 months
11.2% of last 12 months
1.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 174 | 7.53% |
| 2026-08 | 157 | 6.79% |
| 2026-07 | 179 | 7.74% |
| 2026-06 | 187 | 8.09% |
| 2026-05 | 181 | 7.83% |
| 2026-04 | 204 | 8.82% |
| 2026-03 | 251 | 10.86% |
| 2026-02 | 240 | 10.38% |
| 2026-01 | 224 | 9.69% |
| 2025-12 | 213 | 9.21% |
| 2025-11 | 258 | 11.16% |
| 2025-10 | 44 | 1.90% |
Active Stores by Launch Year
Currently, 15,684 active stores in Shoper are tracked in our database , with the most stores launched in 2026 (1,844 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,844 active stores
1,642 active stores
1,058 active stores
860 active stores
740 active stores
1,027 active stores
1,199 active stores
894 active stores
795 active stores
799 active stores
625 active stores
550 active stores
511 active stores
576 active stores
433 active stores
Distribution by Launch Year
11.8% of tracked active stores
10.5% of tracked active stores
6.7% of tracked active stores
5.5% of tracked active stores
4.7% of tracked active stores
6.5% of tracked active stores
7.6% of tracked active stores
5.7% of tracked active stores
5.1% of tracked active stores
5.1% of tracked active stores
4.0% of tracked active stores
3.5% of tracked active stores
3.3% of tracked active stores
3.7% of tracked active stores
2.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1844 | 11.76% |
| 2025 | 1642 | 10.47% |
| 2024 | 1058 | 6.75% |
| 2023 | 860 | 5.48% |
| 2022 | 740 | 4.72% |
| 2021 | 1027 | 6.55% |
| 2020 | 1199 | 7.64% |
| 2019 | 894 | 5.70% |
| 2018 | 795 | 5.07% |
| 2017 | 799 | 5.09% |
| 2016 | 625 | 3.98% |
| 2015 | 550 | 3.51% |
| 2014 | 511 | 3.26% |
| 2013 | 576 | 3.67% |
| 2012 | 433 | 2.76% |
Geographic Distribution
Poland stores with 96.5% (15,151 active verified stores) , followed by Germany (1.2%) and Czechia (0.6%) .
Base: 15,705 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
15,151 active verified stores
189 active verified stores
87 active verified stores
40 active verified stores
32 active verified stores
23 active verified stores
20 active verified stores
17 active verified stores
16 active verified stores
15 active verified stores
Visual Distribution
15,151 active verified stores
189 active verified stores
87 active verified stores
40 active verified stores
32 active verified stores
23 active verified stores
20 active verified stores
17 active verified stores
16 active verified stores
15 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 15151 | 96.47% |
| Germany | 189 | 1.20% |
| Czechia | 87 | 0.55% |
| France | 40 | 0.25% |
| Slovakia | 32 | 0.20% |
| Romania | 23 | 0.15% |
| United Kingdom | 20 | 0.13% |
| Italy | 17 | 0.11% |
| Hungary | 16 | 0.10% |
| Netherlands | 15 | 0.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shoper - Clothing & Accessories
Shoper - Electronics & Technology
Shoper - Furniture & Home Decor
Shoper - Furniture & Home Decor
Shoper - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shoper - Toys & Games
Shoper - Business & Industrial
Shoper - Toys & Games
Shoper
Shoper - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.7k | 100.00% |
| Emails | 15.8k | 76.62% |
| Phones | 16.1k | 77.93% |
| Ecommerce platform | 20.7k | 100.00% |
| Couriers | 14.8k | 71.85% |
| Payment Providers | 15.5k | 74.87% |
| Categories | 19k | 91.90% |
| Social Media | 10.7k | 51.84% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shoper e-commerce landscape:
Analyze 15.7k verified e-commerce stores on Shoper - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shoper e-commerce intelligence?
-
We track 15.7k verified Shoper e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 39.3% of displayed detection occurrences (7,113 occurrences) , followed by Instagram (34.7%) and YouTube (11.2%) .
Base: 18,110 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,113 occurrences
6,292 occurrences
2,026 occurrences
1,337 occurrences
623 occurrences
402 occurrences
136 occurrences
135 occurrences
42 occurrences
4 occurrences
Visual Distribution
7,113 occurrences
6,292 occurrences
2,026 occurrences
1,337 occurrences
623 occurrences
402 occurrences
136 occurrences
135 occurrences
42 occurrences
4 occurrences