Shoper Market Share & Real Store Usage
Explore 15.9k verified e-commerce stores built on Shoper. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 16.3k domains. 15.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
15.9k verified active stores out of 16.3k detected · 97.8% verification rate
Categories Distribution
Clothing & Accessories stores with 12.9% of all stores (2,060 stores) , followed by Home & Garden (10.1%) and Health & Beauty (9.1%) .
Base: 15,943 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,060 stores
1,614 stores
1,443 stores
1,165 stores
1,008 stores
897 stores
892 stores
797 stores
768 stores
689 stores
Visual Distribution
2,060 stores
1,614 stores
1,443 stores
1,165 stores
1,008 stores
897 stores
892 stores
797 stores
768 stores
689 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2060 | 12.92% |
| Home & Garden | 1614 | 10.12% |
| Health & Beauty | 1443 | 9.05% |
| Tools & Hardware | 1165 | 7.31% |
| Food & Beverages | 1008 | 6.32% |
| Arts & Entertainment | 897 | 5.63% |
| Sporting Goods & Outdoor Gear | 892 | 5.59% |
| Business & Industrial | 797 | 5.00% |
| Furniture & Home Decor | 768 | 4.82% |
| Electronics & Technology | 689 | 4.32% |
Payment Providers Distribution
MasterCard accounts for 19.5% of displayed detection occurrences (8,131 occurrences) , followed by BLIK (14.0%) and Przelewy24 (13.7%) .
Base: 41,782 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
8,131 occurrences
5,846 occurrences
5,735 occurrences
3,941 occurrences
3,744 occurrences
3,535 occurrences
3,372 occurrences
3,351 occurrences
2,989 occurrences
1,138 occurrences
Visual Distribution
8,131 occurrences
5,846 occurrences
5,735 occurrences
3,941 occurrences
3,744 occurrences
3,535 occurrences
3,372 occurrences
3,351 occurrences
2,989 occurrences
1,138 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 8131 | 19.46% |
| BLIK | 5846 | 13.99% |
| Przelewy24 | 5735 | 13.73% |
| Google Pay | 3941 | 9.43% |
| PayPal | 3744 | 8.96% |
| PayU | 3535 | 8.46% |
| Apple Pay | 3372 | 8.07% |
| PayPro | 3351 | 8.02% |
| PayPo | 2989 | 7.15% |
| Klarna | 1138 | 2.72% |
Shipping Carriers Distribution
InPost accounts for 37.7% of displayed detection occurrences (9,809 occurrences) , followed by DPD (24.2%) and Poczta Polska (10.3%) .
Base: 25,990 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
9,809 occurrences
6,292 occurrences
2,674 occurrences
2,515 occurrences
1,602 occurrences
1,139 occurrences
1,084 occurrences
461 occurrences
257 occurrences
157 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| InPost | 9809 | 37.74% |
| DPD | 6292 | 24.21% |
| Poczta Polska | 2674 | 10.29% |
| DHL | 2515 | 9.68% |
| Orlen | 1602 | 6.16% |
| GLS | 1139 | 4.38% |
| UPS | 1084 | 4.17% |
| FedEx | 461 | 1.77% |
| Zabka | 257 | 0.99% |
| Raben | 157 | 0.60% |
Store Launch Timeline
Over the past 12 months, 2,185 new stores were launched in Shoper , with the highest activity in 2026-05 (98 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
98 stores launched
167 stores launched
194 stores launched
204 stores launched
203 stores launched
171 stores launched
271 stores launched
227 stores launched
198 stores launched
172 stores launched
209 stores launched
71 stores launched
Monthly Trend
4.5% of last 12 months
7.6% of last 12 months
8.9% of last 12 months
9.3% of last 12 months
9.3% of last 12 months
7.8% of last 12 months
12.4% of last 12 months
10.4% of last 12 months
9.1% of last 12 months
7.9% of last 12 months
9.6% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 98 | 4.49% |
| 2026-04 | 167 | 7.64% |
| 2026-03 | 194 | 8.88% |
| 2026-02 | 204 | 9.34% |
| 2026-01 | 203 | 9.29% |
| 2025-12 | 171 | 7.83% |
| 2025-11 | 271 | 12.40% |
| 2025-10 | 227 | 10.39% |
| 2025-09 | 198 | 9.06% |
| 2025-08 | 172 | 7.87% |
| 2025-07 | 209 | 9.57% |
| 2025-06 | 71 | 3.25% |
Active Stores by Launch Year
Currently, 15,910 active stores in Shoper are tracked in our database , with the most stores launched in 2026 (869 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
869 active stores
2,043 active stores
1,200 active stores
917 active stores
828 active stores
1,087 active stores
1,282 active stores
940 active stores
813 active stores
859 active stores
662 active stores
570 active stores
533 active stores
627 active stores
463 active stores
Distribution by Launch Year
5.5% of tracked active stores
12.8% of tracked active stores
7.5% of tracked active stores
5.8% of tracked active stores
5.2% of tracked active stores
6.8% of tracked active stores
8.1% of tracked active stores
5.9% of tracked active stores
5.1% of tracked active stores
5.4% of tracked active stores
4.2% of tracked active stores
3.6% of tracked active stores
3.4% of tracked active stores
3.9% of tracked active stores
2.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 869 | 5.46% |
| 2025 | 2043 | 12.84% |
| 2024 | 1200 | 7.54% |
| 2023 | 917 | 5.76% |
| 2022 | 828 | 5.20% |
| 2021 | 1087 | 6.83% |
| 2020 | 1282 | 8.06% |
| 2019 | 940 | 5.91% |
| 2018 | 813 | 5.11% |
| 2017 | 859 | 5.40% |
| 2016 | 662 | 4.16% |
| 2015 | 570 | 3.58% |
| 2014 | 533 | 3.35% |
| 2013 | 627 | 3.94% |
| 2012 | 463 | 2.91% |
Geographic Distribution
Poland stores with 96.4% (15,377 active verified stores) , followed by Germany (1.2%) and Czechia (0.5%) .
Base: 15,943 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
15,377 active verified stores
192 active verified stores
86 active verified stores
40 active verified stores
35 active verified stores
24 active verified stores
22 active verified stores
20 active verified stores
19 active verified stores
16 active verified stores
Visual Distribution
15,377 active verified stores
192 active verified stores
86 active verified stores
40 active verified stores
35 active verified stores
24 active verified stores
22 active verified stores
20 active verified stores
19 active verified stores
16 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 15377 | 96.45% |
| Germany | 192 | 1.20% |
| Czechia | 86 | 0.54% |
| France | 40 | 0.25% |
| Slovakia | 35 | 0.22% |
| Romania | 24 | 0.15% |
| United Kingdom | 22 | 0.14% |
| Hungary | 20 | 0.13% |
| Italy | 19 | 0.12% |
| Spain | 16 | 0.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shoper - Clothing & Accessories
Shoper - Electronics & Technology
Shoper - Furniture & Home Decor
Shoper - Furniture & Home Decor
Shoper - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shoper - Clothing & Accessories
Shoper - Clothing & Accessories
Shoper - Furniture & Home Decor
Shoper
Shoper - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 16.3k | 100.00% |
| Emails | 14.4k | 88.59% |
| Phones | 13.1k | 80.05% |
| Ecommerce platform | 16.3k | 100.00% |
| Couriers | 12.4k | 75.89% |
| Payment Providers | 13.4k | 81.95% |
| Categories | 14.9k | 91.48% |
| Social Media | 7.6k | 46.52% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shoper e-commerce landscape:
Analyze 15.9k verified e-commerce stores on Shoper - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Use platform and technology segments for e-commerce SaaS prospecting.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shoper e-commerce intelligence?
-
We track 15.9k verified Shoper e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 40.1% of displayed detection occurrences (6,760 occurrences) , followed by Instagram (34.5%) and YouTube (11.3%) .
Base: 16,857 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,760 occurrences
5,818 occurrences
1,901 occurrences
1,180 occurrences
614 occurrences
287 occurrences
159 occurrences
97 occurrences
36 occurrences
5 occurrences
Visual Distribution
6,760 occurrences
5,818 occurrences
1,901 occurrences
1,180 occurrences
614 occurrences
287 occurrences
159 occurrences
97 occurrences
36 occurrences
5 occurrences