Uruguay E-commerce Market
Explore 8.8k verified e-commerce stores in the Uruguay. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 13.5k with e-commerce signals. 8.8k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 36.0% of stores with physical delivery (3,158 stores) , followed by Shopify (26.2%) and Custom (25.1%) .
Base: 8,775 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,158 stores
2,301 stores
2,204 stores
460 stores
146 stores
109 stores
107 stores
60 stores
44 stores
39 stores
Visual Distribution
3,158 stores
2,301 stores
2,204 stores
460 stores
146 stores
109 stores
107 stores
60 stores
44 stores
39 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3158 | 35.99% |
| Shopify | 2301 | 26.22% |
| Custom | 2204 | 25.12% |
| Wix eCommerce | 460 | 5.24% |
| Emidica | 146 | 1.66% |
| PrestaShop | 109 | 1.24% |
| Odoo | 107 | 1.22% |
| OpenCart | 60 | 0.68% |
| Ecwid | 44 | 0.50% |
| Magento | 39 | 0.44% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 42.8% share of detected Uruguay e-commerce signals (5,779) , with Shopify at 20.4% and Custom at 19.2% (October 2026) .
Base: 13,503 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
5,779 websites
2,761 websites
2,593 websites
1,344 websites
146 websites
149 websites
131 websites
72 websites
47 websites
79 websites
Visual Distribution
5,779 websites
2,761 websites
2,593 websites
1,344 websites
146 websites
149 websites
131 websites
72 websites
47 websites
79 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 5779 | 42.80% |
| Shopify | 2761 | 20.45% |
| Custom | 2593 | 19.20% |
| Wix eCommerce | 1344 | 9.95% |
| Emidica | 146 | 1.08% |
| PrestaShop | 149 | 1.10% |
| Odoo | 131 | 0.97% |
| OpenCart | 72 | 0.53% |
| Ecwid | 47 | 0.35% |
| Magento | 79 | 0.59% |
Categories Distribution
Clothing & Accessories stores with 20.4% of all stores (1,788 stores) , followed by Health & Beauty (10.2%) and Home & Garden (8.9%) .
Base: 8,775 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,788 stores
892 stores
777 stores
671 stores
637 stores
404 stores
347 stores
346 stores
340 stores
334 stores
Visual Distribution
1,788 stores
892 stores
777 stores
671 stores
637 stores
404 stores
347 stores
346 stores
340 stores
334 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1788 | 20.38% |
| Health & Beauty | 892 | 10.17% |
| Home & Garden | 777 | 8.85% |
| Electronics & Technology | 671 | 7.65% |
| Food & Beverages | 637 | 7.26% |
| Sporting Goods & Outdoor Gear | 404 | 4.60% |
| Jewelry & Watches | 347 | 3.95% |
| Furniture & Home Decor | 346 | 3.94% |
| Tools & Hardware | 340 | 3.87% |
| Arts & Entertainment | 334 | 3.81% |
Payment Providers Distribution
Mercado Pago accounts for 34.6% of displayed detection occurrences (3,440 occurrences) , followed by VISA (14.1%) and MasterCard (12.7%) .
Base: 9,943 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
3,440 occurrences
1,402 occurrences
1,258 occurrences
887 occurrences
824 occurrences
735 occurrences
661 occurrences
370 occurrences
206 occurrences
160 occurrences
Visual Distribution
3,440 occurrences
1,402 occurrences
1,258 occurrences
887 occurrences
824 occurrences
735 occurrences
661 occurrences
370 occurrences
206 occurrences
160 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Mercado Pago | 3440 | 34.60% |
| VISA | 1402 | 14.10% |
| MasterCard | 1258 | 12.65% |
| Abitab | 887 | 8.92% |
| PayPal | 824 | 8.29% |
| American Express | 735 | 7.39% |
| DinersClub | 661 | 6.65% |
| Redpagos | 370 | 3.72% |
| Cabal | 206 | 2.07% |
| Cielo | 160 | 1.61% |
Shipping Carriers Distribution
OCA Argentina accounts for 51.7% of displayed detection occurrences (298 occurrences) , followed by DHL (13.7%) and FedEx (11.6%) .
Base: 576 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
298 occurrences
79 occurrences
67 occurrences
39 occurrences
32 occurrences
30 occurrences
13 occurrences
7 occurrences
6 occurrences
5 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| OCA Argentina | 298 | 51.74% |
| DHL | 79 | 13.72% |
| FedEx | 67 | 11.63% |
| Mercado Envíos | 39 | 6.77% |
| Correos | 32 | 5.56% |
| UPS | 30 | 5.21% |
| USPS | 13 | 2.26% |
| Andreani | 7 | 1.22% |
| GLS | 6 | 1.04% |
| TCS | 5 | 0.87% |
Store Launch Timeline
Over the past 12 months, 2,350 new stores were launched in Uruguay , with the highest activity in 2026-09 (403 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
403 stores launched
320 stores launched
277 stores launched
213 stores launched
196 stores launched
163 stores launched
173 stores launched
136 stores launched
131 stores launched
148 stores launched
163 stores launched
27 stores launched
Monthly Trend
17.1% of last 12 months
13.6% of last 12 months
11.8% of last 12 months
9.1% of last 12 months
8.3% of last 12 months
6.9% of last 12 months
7.4% of last 12 months
5.8% of last 12 months
5.6% of last 12 months
6.3% of last 12 months
6.9% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 403 | 17.15% |
| 2026-08 | 320 | 13.62% |
| 2026-07 | 277 | 11.79% |
| 2026-06 | 213 | 9.06% |
| 2026-05 | 196 | 8.34% |
| 2026-04 | 163 | 6.94% |
| 2026-03 | 173 | 7.36% |
| 2026-02 | 136 | 5.79% |
| 2026-01 | 131 | 5.57% |
| 2025-12 | 148 | 6.30% |
| 2025-11 | 163 | 6.94% |
| 2025-10 | 27 | 1.15% |
Active Stores by Launch Year
Currently, 8,755 active stores in Uruguay are tracked in our database , with the most stores launched in 2026 (2,135 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,135 active stores
1,384 active stores
847 active stores
697 active stores
532 active stores
589 active stores
535 active stores
307 active stores
380 active stores
248 active stores
121 active stores
99 active stores
74 active stores
115 active stores
85 active stores
Distribution by Launch Year
24.4% of tracked active stores
15.8% of tracked active stores
9.7% of tracked active stores
8.0% of tracked active stores
6.1% of tracked active stores
6.7% of tracked active stores
6.1% of tracked active stores
3.5% of tracked active stores
4.3% of tracked active stores
2.8% of tracked active stores
1.4% of tracked active stores
1.1% of tracked active stores
0.8% of tracked active stores
1.3% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2135 | 24.39% |
| 2025 | 1384 | 15.81% |
| 2024 | 847 | 9.67% |
| 2023 | 697 | 7.96% |
| 2022 | 532 | 6.08% |
| 2021 | 589 | 6.73% |
| 2020 | 535 | 6.11% |
| 2019 | 307 | 3.51% |
| 2018 | 380 | 4.34% |
| 2017 | 248 | 2.83% |
| 2016 | 121 | 1.38% |
| 2015 | 99 | 1.13% |
| 2014 | 74 | 0.85% |
| 2013 | 115 | 1.31% |
| 2012 | 85 | 0.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Books & Media
Shopify - Clothing & Accessories
Wix eCommerce
Shopify - Clothing & Accessories
Custom - Home & Garden
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.8k | 100.00% |
| Emails | 6.3k | 72.33% |
| Phones | 4.2k | 47.46% |
| Ecommerce platform | 8.8k | 100.00% |
| Couriers | 535 | 6.10% |
| Payment Providers | 4.7k | 53.04% |
| Categories | 8k | 90.62% |
| Social Media | 6.6k | 75.61% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Uruguay e-commerce landscape:
Analyze 8.8k verified e-commerce stores in Uruguay - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Uruguay e-commerce intelligence?
-
We track 8.8k verified Uruguay e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 42.2% of displayed detection occurrences (6,234 occurrences) , followed by Facebook (27.9%) and WhatsApp (9.6%) .
Base: 14,774 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,234 occurrences
4,129 occurrences
1,412 occurrences
1,090 occurrences
754 occurrences
361 occurrences
360 occurrences
259 occurrences
165 occurrences
10 occurrences
Visual Distribution
6,234 occurrences
4,129 occurrences
1,412 occurrences
1,090 occurrences
754 occurrences
361 occurrences
360 occurrences
259 occurrences
165 occurrences
10 occurrences