Uruguay E-commerce Database

Explore 7.2k verified e-commerce stores in the Uruguay. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 10.0k with e-commerce signals. 7.2k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

WooCommerce leads with 46.2% of stores with physical delivery (3,299 stores) , followed by Shopify (26.5%) and Custom (16.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

3,299 stores

Shopify 26.5%

1,894 stores

Custom 16.1%

1,150 stores

522 stores

134 stores

59 stores

34 stores

19 stores

16 stores

10 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Uruguay
Platform Stores with Physical Delivery Percentage
WooCommerce 3299 46.22%
Shopify 1894 26.54%
Custom 1150 16.11%
Wix eCommerce 522 7.31%
PrestaShop 134 1.88%
OpenCart 59 0.83%
Magento 34 0.48%
nopCommerce 19 0.27%
Nuvemshop 16 0.22%
Shopaholic 10 0.14%

Categories Distribution

Clothing & Accessories leads with 26.9% of all stores (1,556 stores) , followed by Health & Beauty (13.1%) and Electronics & Technology (12.6%) .

Base: 5,782 AI-verified stores with physical delivery and detected product categories (80.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 26.9%

1,556 stores

Health & Beauty 13.1%

760 stores

Electronics & Technology 12.6%

730 stores

Home & Garden 8.4%

486 stores

Food & Beverages 8.0%

464 stores

Jewelry & Watches 5.5%

318 stores

Furniture & Home Decor 5.2%

299 stores

Tools & Hardware 3.4%

199 stores

Pets & Pet Supplies 3.1%

182 stores

Sporting Goods & Outdoor Gear 2.7%

158 stores

Visual Distribution

Distribution of top 10 Uruguay store categories (March 2026)
Distribution of categories in Uruguay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1556 26.91%
Health & Beauty 760 13.14%
Electronics & Technology 730 12.63%
Home & Garden 486 8.41%
Food & Beverages 464 8.02%
Jewelry & Watches 318 5.50%
Furniture & Home Decor 299 5.17%
Tools & Hardware 199 3.44%
Pets & Pet Supplies 182 3.15%
Sporting Goods & Outdoor Gear 158 2.73%
Gifts & Special Occasions 147 2.54%
Toys & Games 133 2.30%
Vehicles & Parts 123 2.13%
Arts & Entertainment 117 2.02%
Baby & Toddler 110 1.90%

Payment Providers Distribution

Mercado Pago leads with 57.0% among AI-verified physical stores (931 stores) , followed by MasterCard (11.9%) and VISA (11.3%) .

Base: 1,293 AI-verified physical stores with detectable payment providers (18.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

931 stores

195 stores

VISA 11.3%

185 stores

126 stores

114 stores

30 stores

Bolt 1.0%

17 stores

JCB 0.4%

7 stores

6 stores

Mada 0.3%

5 stores

Visual Distribution

Distribution of top 10 Uruguay payment providers (March 2026)
Distribution of payment providers in Uruguay e-commerce stores
Payment Provider Store Count Market Share
Mercado Pago 931 57.05%
MasterCard 195 11.95%
VISA 185 11.34%
American Express 126 7.72%
PayPal 114 6.99%
Stripe Connect 30 1.84%
Bolt 17 1.04%
JCB 7 0.43%
Apple Pay 6 0.37%
Mada 5 0.31%
Skrill 4 0.25%
Google Pay 4 0.25%
dLocal 3 0.18%
Svea 3 0.18%
Boleto 2 0.12%

Shipping Carriers Distribution

UPS leads with 32.9% among AI-verified physical stores (108 stores) , followed by DHL (16.8%) and TNT (14.3%) .

Base: 297 AI-verified physical stores with detectable shipping carriers (4.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 32.9%

108 stores

DHL 16.8%

55 stores

TNT 14.3%

47 stores

FedEx 11.9%

39 stores

28 stores

14 stores

USPS 2.4%

8 stores

6 stores

JX 1.5%

5 stores

Pudo 0.9%

3 stores

Visual Distribution

Distribution of top 10 Uruguay shipping carriers (March 2026)
Distribution of shipping carriers in Uruguay e-commerce stores
Shipping Carrier Store Count Market Share
UPS 108 32.93%
DHL 55 16.77%
TNT 47 14.33%
FedEx 39 11.89%
Correos 28 8.54%
Hermes 14 4.27%
USPS 8 2.44%
Speedy 6 1.83%
JX 5 1.52%
Pudo 3 0.91%
DPD 3 0.91%
TCS 3 0.91%
MRW 3 0.91%
Correios 3 0.91%
GLS 3 0.91%

Store Launch Timeline

Over the past 12 months, 2,072 new stores were launched in Uruguay , with the highest activity in 2026-02 (125 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 6.0%

125 stores launched

2026-01 9.9%

205 stores launched

2025-12 9.3%

193 stores launched

2025-11 10.6%

220 stores launched

2025-10 9.0%

186 stores launched

2025-09 10.1%

210 stores launched

2025-08 9.2%

190 stores launched

2025-07 7.2%

149 stores launched

2025-06 7.8%

162 stores launched

2025-05 7.3%

152 stores launched

2025-04 6.8%

141 stores launched

2025-03 6.7%

139 stores launched

Monthly Trend

Monthly store launches in Uruguay (March 2026)
Monthly store launches in Uruguay over the past 12 months
Month Stores Launched Percentage
2026-02 125 6.03%
2026-01 205 9.89%
2025-12 193 9.31%
2025-11 220 10.62%
2025-10 186 8.98%
2025-09 210 10.14%
2025-08 190 9.17%
2025-07 149 7.19%
2025-06 162 7.82%
2025-05 152 7.34%
2025-04 141 6.81%
2025-03 139 6.71%

Active Stores by Launch Year

Currently, 7,171 active stores in Uruguay are tracked in our database , with the most stores launched in 2026 (331 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 4.6%

331 active stores

2025 27.3%

1,956 active stores

2024 13.7%

979 active stores

2023 10.1%

727 active stores

2022 6.7%

478 active stores

2021 7.7%

549 active stores

2020 6.7%

480 active stores

2019 3.7%

263 active stores

2018 4.6%

329 active stores

2017 3.0%

215 active stores

2016 1.5%

108 active stores

2015 1.1%

82 active stores

2014 0.8%

58 active stores

2013 1.4%

100 active stores

2012 0.9%

65 active stores

Distribution by Launch Year

Active stores in Uruguay by original launch year (March 2026)
Active stores in Uruguay by launch year
Launch Year Active Stores Percentage
2026 331 4.62%
2025 1956 27.28%
2024 979 13.65%
2023 727 10.14%
2022 478 6.67%
2021 549 7.66%
2020 480 6.69%
2019 263 3.67%
2018 329 4.59%
2017 215 3.00%
2016 108 1.51%
2015 82 1.14%
2014 58 0.81%
2013 100 1.39%
2012 65 0.91%
2011 50 0.70%
2010 53 0.74%
2009 52 0.73%
2008 61 0.85%
2007 74 1.03%
2006 30 0.42%
2005 15 0.21%
2004 22 0.31%
2003 19 0.26%
2002 29 0.40%
2001 23 0.32%
2000 12 0.17%
1999 6 0.08%
1998 4 0.06%
1997 1 0.01%

Social Media Usage

Instagram leads with 41.4% among stores with at least one detectable social profile (5,205 stores) , followed by Facebook (29.0%) and WhatsApp (8.9%) .

Base: 5,561 stores with any detectable social profile (77.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 41.4%

5,205 stores

Facebook 29.0%

3,653 stores

WhatsApp 8.9%

1,121 stores

TikTok 7.7%

969 stores

YouTube 4.7%

594 stores

Twitter 2.8%

352 stores

LinkedIn 2.3%

284 stores

Pinterest 2.0%

246 stores

X 1.1%

140 stores

Vimeo 0.1%

12 stores

Visual Distribution

Distribution of social media platforms in Uruguay (March 2026)
Distribution of social media platforms in Uruguay e-commerce stores
Social Platform Store Count Market Share
Instagram 5205 41.39%
Facebook 3653 29.05%
WhatsApp 1121 8.91%
TikTok 969 7.71%
YouTube 594 4.72%
Twitter 352 2.80%
LinkedIn 284 2.26%
Pinterest 246 1.96%
X 140 1.11%
Vimeo 12 0.10%

Data Coverage

Field Rows count Coverage
Website 7.2k 100.00%
Emails 3.6k 50.60%
Phones 1.7k 23.28%
Ecommerce platform 7.2k 100.00%
Couriers 297.0 4.13%
Payment Providers 1.3k 17.98%
Categories 6.0k 82.99%
Social Media 5.6k 77.33%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Uruguay e-commerce landscape:

Analyze 7.2k verified e-commerce stores in Uruguay - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Uruguay e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Uruguay e-commerce intelligence?

We track 7.2k verified Uruguay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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