Uruguay E-commerce Market
Explore 7.6k verified e-commerce stores in the Uruguay. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 10.3k with e-commerce signals. 7.6k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 44.2% of stores with physical delivery (3,314 stores) , followed by Shopify (24.5%) and Custom (21.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,314 stores
1,839 stores
1,600 stores
487 stores
110 stores
45 stores
36 stores
22 stores
21 stores
20 stores
Visual Distribution
3,314 stores
1,839 stores
1,600 stores
487 stores
110 stores
45 stores
36 stores
22 stores
21 stores
20 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3314 | 44.22% |
| Shopify | 1839 | 24.54% |
| Custom | 1600 | 21.35% |
| Wix eCommerce | 487 | 6.50% |
| PrestaShop | 110 | 1.47% |
| OpenCart | 45 | 0.60% |
| Magento | 36 | 0.48% |
| VirtueMart | 22 | 0.29% |
| VTEX | 21 | 0.28% |
| Emidica | 20 | 0.27% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 50.7% share of all Uruguay e-commerce stores (5,074) , with Shopify at 19.3% and Custom at 16.0% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,074 stores
1,932 stores
1,600 stores
1,087 stores
138 stores
59 stores
45 stores
40 stores
22 stores
20 stores
Visual Distribution
5,074 stores
1,932 stores
1,600 stores
1,087 stores
138 stores
59 stores
45 stores
40 stores
22 stores
20 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5074 | 50.65% |
| Shopify | 1932 | 19.29% |
| Custom | 1600 | 15.97% |
| Wix eCommerce | 1087 | 10.85% |
| PrestaShop | 138 | 1.38% |
| OpenCart | 59 | 0.59% |
| Magento | 45 | 0.45% |
| VirtueMart | 40 | 0.40% |
| VTEX | 22 | 0.22% |
| Emidica | 20 | 0.20% |
Categories Distribution
Clothing & Accessories stores with 25.1% of all stores (1,661 stores) , followed by Health & Beauty (11.0%) and Home & Garden (9.7%) .
Base: 6,630 AI-verified stores with physical delivery and detected product categories (87.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,661 stores
732 stores
645 stores
572 stores
566 stores
322 stores
316 stores
312 stores
311 stores
264 stores
Visual Distribution
1,661 stores
732 stores
645 stores
572 stores
566 stores
322 stores
316 stores
312 stores
311 stores
264 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1661 | 25.05% |
| Health & Beauty | 732 | 11.04% |
| Home & Garden | 645 | 9.73% |
| Food & Beverages | 572 | 8.63% |
| Electronics & Technology | 566 | 8.54% |
| Furniture & Home Decor | 322 | 4.86% |
| Tools & Hardware | 316 | 4.77% |
| Sporting Goods & Outdoor Gear | 312 | 4.71% |
| Jewelry & Watches | 311 | 4.69% |
| Arts & Entertainment | 264 | 3.98% |
Payment Providers Distribution
Mercado Pago stores with 55.4% among AI-verified physical stores (833 stores) , followed by VISA (12.6%) and MasterCard (12.1%) .
Base: 1,174 AI-verified physical stores with detectable payment providers (15.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
833 stores
189 stores
182 stores
122 stores
93 stores
32 stores
13 stores
10 stores
7 stores
6 stores
Visual Distribution
833 stores
189 stores
182 stores
122 stores
93 stores
32 stores
13 stores
10 stores
7 stores
6 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Mercado Pago | 833 | 55.42% |
| VISA | 189 | 12.57% |
| MasterCard | 182 | 12.11% |
| American Express | 122 | 8.12% |
| PayPal | 93 | 6.19% |
| Stripe Connect | 32 | 2.13% |
| Bolt | 13 | 0.86% |
| Apple Pay | 10 | 0.67% |
| JCB | 7 | 0.47% |
| Google Pay | 6 | 0.40% |
Shipping Carriers Distribution
UPS stores with 33.9% among AI-verified physical stores (101 stores) , followed by DHL (15.4%) and TNT (14.8%) .
Base: 272 AI-verified physical stores with detectable shipping carriers (3.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
101 stores
46 stores
44 stores
31 stores
29 stores
19 stores
6 stores
6 stores
3 stores
3 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 101 | 33.89% |
| DHL | 46 | 15.44% |
| TNT | 44 | 14.77% |
| FedEx | 31 | 10.40% |
| Correos | 29 | 9.73% |
| Hermes | 19 | 6.38% |
| Speedy | 6 | 2.01% |
| USPS | 6 | 2.01% |
| TCS | 3 | 1.01% |
| JX | 3 | 1.01% |
Store Launch Timeline
Over the past 12 months, 1,938 new stores were launched in Uruguay , with the highest activity in 2026-05 (217 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
217 stores launched
182 stores launched
193 stores launched
144 stores launched
148 stores launched
148 stores launched
178 stores launched
162 stores launched
197 stores launched
162 stores launched
141 stores launched
66 stores launched
Monthly Trend
11.2% of last 12 months
9.4% of last 12 months
10.0% of last 12 months
7.4% of last 12 months
7.6% of last 12 months
7.6% of last 12 months
9.2% of last 12 months
8.4% of last 12 months
10.2% of last 12 months
8.4% of last 12 months
7.3% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 217 | 11.20% |
| 2026-04 | 182 | 9.39% |
| 2026-03 | 193 | 9.96% |
| 2026-02 | 144 | 7.43% |
| 2026-01 | 148 | 7.64% |
| 2025-12 | 148 | 7.64% |
| 2025-11 | 178 | 9.18% |
| 2025-10 | 162 | 8.36% |
| 2025-09 | 197 | 10.17% |
| 2025-08 | 162 | 8.36% |
| 2025-07 | 141 | 7.28% |
| 2025-06 | 66 | 3.41% |
Active Stores by Launch Year
Currently, 7,604 active stores in Uruguay are tracked in our database , with the most stores launched in 2026 (909 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
909 active stores
1,614 active stores
915 active stores
725 active stores
505 active stores
553 active stores
498 active stores
295 active stores
381 active stores
232 active stores
112 active stores
85 active stores
61 active stores
110 active stores
74 active stores
Distribution by Launch Year
12.0% of tracked active stores
21.2% of tracked active stores
12.0% of tracked active stores
9.5% of tracked active stores
6.6% of tracked active stores
7.3% of tracked active stores
6.5% of tracked active stores
3.9% of tracked active stores
5.0% of tracked active stores
3.1% of tracked active stores
1.5% of tracked active stores
1.1% of tracked active stores
0.8% of tracked active stores
1.4% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 909 | 11.95% |
| 2025 | 1614 | 21.23% |
| 2024 | 915 | 12.03% |
| 2023 | 725 | 9.53% |
| 2022 | 505 | 6.64% |
| 2021 | 553 | 7.27% |
| 2020 | 498 | 6.55% |
| 2019 | 295 | 3.88% |
| 2018 | 381 | 5.01% |
| 2017 | 232 | 3.05% |
| 2016 | 112 | 1.47% |
| 2015 | 85 | 1.12% |
| 2014 | 61 | 0.80% |
| 2013 | 110 | 1.45% |
| 2012 | 74 | 0.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Custom - Home & Garden
Shopify - Food & Beverages
Shopify - Home & Garden
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.6k | 100.00% |
| Emails | 3.3k | 43.00% |
| Phones | 3.0k | 39.00% |
| Ecommerce platform | 7.6k | 100.00% |
| Couriers | 272.0 | 3.57% |
| Payment Providers | 1.2k | 15.40% |
| Categories | 6.9k | 90.62% |
| Social Media | 5.9k | 77.82% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Uruguay e-commerce landscape:
Analyze 7.6k verified e-commerce stores in Uruguay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Uruguay e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Uruguay e-commerce intelligence?
-
We track 7.6k verified Uruguay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 40.8% among stores with at least one detectable social profile (5,551 stores) , followed by Facebook (28.8%) and WhatsApp (9.7%) .
Base: 5,933 stores with any detectable social profile (77.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,551 stores
3,927 stores
1,319 stores
989 stores
690 stores
375 stores
345 stores
252 stores
153 stores
11 stores
Visual Distribution
5,551 stores
3,927 stores
1,319 stores
989 stores
690 stores
375 stores
345 stores
252 stores
153 stores
11 stores