Paraguay E-commerce Market

Explore 3.0k verified e-commerce stores in the Paraguay. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 4.2k with e-commerce signals. 3.0k verified as active stores.

Verified stores
3.0k
active stores with physical delivery
Top platform
WooCommerce
1,204 verified stores
Top payment signal
American Express
66 stores detected
Top carrier signal
UPS
97 stores detected
Top category
Health & Beauty
527 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

E-commerce Platforms Distribution

WooCommerce stores with 41.4% of stores with physical delivery (1,204 stores) , followed by Shopify (25.8%) and Custom (25.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,204 stores

Shopify 25.8%

750 stores

Custom 25.2%

732 stores

85 stores

75 stores

25 stores

VTEX 0.4%

11 stores

11 stores

Active IT Zone Core 0.2%

7 stores

LiteCart 0.2%

7 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Paraguay
Platform Stores with Physical Delivery Percentage
WooCommerce 1204 41.42%
Shopify 750 25.80%
Custom 732 25.18%
PrestaShop 85 2.92%
Wix eCommerce 75 2.58%
Magento 25 0.86%
VTEX 11 0.38%
OpenCart 11 0.38%
Active IT Zone Core 7 0.24%
LiteCart 7 0.24%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 52.9% share of all Paraguay e-commerce stores (2,148) , with Shopify at 19.1% and Custom at 18.0% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

2,148 stores

Shopify 19.1%

774 stores

Custom 18.0%

732 stores

87 stores

246 stores

30 stores

VTEX 0.3%

11 stores

17 stores

Active IT Zone Core 0.2%

7 stores

LiteCart 0.2%

7 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in Paraguay
Platform Total Stores Percentage
WooCommerce 2148 52.92%
Shopify 774 19.07%
Custom 732 18.03%
PrestaShop 87 2.14%
Wix eCommerce 246 6.06%
Magento 30 0.74%
VTEX 11 0.27%
OpenCart 17 0.42%
Active IT Zone Core 7 0.17%
LiteCart 7 0.17%

Categories Distribution

Health & Beauty stores with 20.4% of all stores (527 stores) , followed by Clothing & Accessories (17.0%) and Electronics & Technology (14.3%) .

Base: 2,585 AI-verified stores with physical delivery and detected product categories (87.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 20.4%

527 stores

Clothing & Accessories 17.0%

439 stores

Electronics & Technology 14.3%

369 stores

Home & Garden 11.6%

301 stores

Food & Beverages 7.5%

193 stores

Tools & Hardware 4.2%

108 stores

Business & Industrial 3.7%

96 stores

Sporting Goods & Outdoor Gear 3.6%

93 stores

Jewelry & Watches 3.6%

93 stores

Vehicles & Parts 3.4%

87 stores

Visual Distribution

Distribution of top 10 Paraguay store categories (June 2026)
Distribution of categories in Paraguay e-commerce stores
Category Number of Stores Percentage
Health & Beauty 527 20.39%
Clothing & Accessories 439 16.98%
Electronics & Technology 369 14.27%
Home & Garden 301 11.64%
Food & Beverages 193 7.47%
Tools & Hardware 108 4.18%
Business & Industrial 96 3.71%
Sporting Goods & Outdoor Gear 93 3.60%
Jewelry & Watches 93 3.60%
Vehicles & Parts 87 3.37%

Payment Providers Distribution

American Express stores with 27.2% among AI-verified physical stores (66 stores) , followed by MasterCard (15.2%) and PayPal (11.9%) .

Base: 158 AI-verified physical stores with detectable payment providers (5.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

66 stores

37 stores

PayPal 11.9%

29 stores

Bolt 10.7%

26 stores

JCB 5.8%

14 stores

13 stores

VISA 4.5%

11 stores

10 stores

10 stores

6 stores

Visual Distribution

Distribution of top 10 Paraguay payment providers (June 2026)
Distribution of payment providers in Paraguay e-commerce stores
Payment Provider Store Count Market Share
American Express 66 27.16%
MasterCard 37 15.23%
PayPal 29 11.93%
Bolt 26 10.70%
JCB 14 5.76%
BitCoin 13 5.35%
VISA 11 4.53%
Apple Pay 10 4.12%
Stripe Connect 10 4.12%
Skrill 6 2.47%

Shipping Carriers Distribution

UPS stores with 46.9% among AI-verified physical stores (97 stores) , followed by DHL (10.1%) and TNT (9.2%) .

Base: 185 AI-verified physical stores with detectable shipping carriers (6.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 46.9%

97 stores

DHL 10.1%

21 stores

TNT 9.2%

19 stores

17 stores

Estes 7.2%

15 stores

8 stores

6 stores

6 stores

FedEx 2.4%

5 stores

USPS 1.4%

3 stores

Visual Distribution

Distribution of top 10 Paraguay shipping carriers (June 2026)
Distribution of shipping carriers in Paraguay e-commerce stores
Shipping Carrier Store Count Market Share
UPS 97 46.86%
DHL 21 10.14%
TNT 19 9.18%
Correos 17 8.21%
Estes 15 7.25%
Hermes 8 3.86%
Speedy 6 2.90%
Correios 6 2.90%
FedEx 5 2.42%
USPS 3 1.45%

Store Launch Timeline

Over the past 12 months, 966 new stores were launched in Paraguay , with the highest activity in 2026-05 (103 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 10.7%

103 stores launched

2026-04 9.9%

96 stores launched

2026-03 9.2%

89 stores launched

2026-02 7.6%

73 stores launched

2026-01 7.5%

72 stores launched

2025-12 6.4%

62 stores launched

2025-11 9.5%

92 stores launched

2025-10 8.3%

80 stores launched

2025-09 11.7%

113 stores launched

2025-08 7.3%

71 stores launched

2025-07 8.5%

82 stores launched

2025-06 3.4%

33 stores launched

Monthly Trend

Monthly store launches in Paraguay (June 2026)
Monthly store launches in Paraguay over the past 12 months
Month Stores Launched Percentage
2026-05 103 10.66%
2026-04 96 9.94%
2026-03 89 9.21%
2026-02 73 7.56%
2026-01 72 7.45%
2025-12 62 6.42%
2025-11 92 9.52%
2025-10 80 8.28%
2025-09 113 11.70%
2025-08 71 7.35%
2025-07 82 8.49%
2025-06 33 3.42%

Active Stores by Launch Year

Currently, 2,954 active stores in Paraguay are tracked in our database , with the most stores launched in 2026 (445 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 15.1%

445 active stores

2025 24.4%

720 active stores

2024 11.6%

343 active stores

2023 6.9%

204 active stores

2022 5.9%

174 active stores

2021 5.6%

165 active stores

2020 7.0%

206 active stores

2019 3.6%

106 active stores

2018 4.2%

123 active stores

2017 2.9%

87 active stores

2016 1.1%

33 active stores

2015 1.0%

31 active stores

2014 0.8%

23 active stores

2013 1.8%

54 active stores

2012 0.7%

21 active stores

Distribution by Launch Year

Active stores in Paraguay by original launch year (June 2026)
Active stores in Paraguay by launch year
Launch Year Active Stores Percentage
2026 445 15.06%
2025 720 24.37%
2024 343 11.61%
2023 204 6.91%
2022 174 5.89%
2021 165 5.59%
2020 206 6.97%
2019 106 3.59%
2018 123 4.16%
2017 87 2.95%
2016 33 1.12%
2015 31 1.05%
2014 23 0.78%
2013 54 1.83%
2012 21 0.71%

Social Media Usage

Instagram stores with 34.8% among stores with at least one detectable social profile (1,931 stores) , followed by Facebook (31.3%) and WhatsApp (10.1%) .

Base: 2,123 stores with any detectable social profile (71.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.8%

1,931 stores

Facebook 31.3%

1,736 stores

WhatsApp 10.1%

563 stores

TikTok 8.2%

457 stores

YouTube 5.1%

286 stores

Twitter 3.1%

173 stores

LinkedIn 3.1%

170 stores

Pinterest 2.3%

127 stores

X 1.9%

108 stores

Vimeo 0.1%

3 stores

Visual Distribution

Distribution of social media platforms in Paraguay (June 2026)
Distribution of social media platforms in Paraguay e-commerce stores
Social Platform Store Count Market Share
Instagram 1931 34.77%
Facebook 1736 31.26%
WhatsApp 563 10.14%
TikTok 457 8.23%
YouTube 286 5.15%
Twitter 173 3.11%
LinkedIn 170 3.06%
Pinterest 127 2.29%
X 108 1.94%
Vimeo 3 0.05%

Data Coverage

Field Rows count Coverage
Website 3.0k 100.00%
Emails 1.4k 46.04%
Phones 1.7k 57.74%
Ecommerce platform 3.0k 100.00%
Couriers 185.0 6.25%
Payment Providers 158.0 5.34%
Categories 2.7k 89.89%
Social Media 2.1k 71.77%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Paraguay e-commerce landscape:

Analyze 3.0k verified e-commerce stores in Paraguay - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Paraguay e-commerce.

Filter Paraguay stores

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Build targeted list

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Find matching merchants

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Paraguay e-commerce intelligence?

We track 3.0k verified Paraguay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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