Paraguay E-commerce Database

Explore 3.0k e-commerce stores in the Paraguay. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 44.6% of stores with physical delivery (1,334 stores) , followed by WooCommerce (36.9%) and Custom (10.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 44.6%

1,334 stores

1,105 stores

Custom 10.3%

307 stores

94 stores

90 stores

34 stores

10 stores

VTEX 0.3%

8 stores

6 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Paraguay
Platform Stores with Physical Delivery Percentage
Shopify 1334 44.59%
WooCommerce 1105 36.93%
Custom 307 10.26%
Wix eCommerce 94 3.14%
PrestaShop 90 3.01%
Magento 34 1.14%
OpenCart 10 0.33%
VTEX 8 0.27%
nopCommerce 6 0.20%
Botble CMS 4 0.13%

All Stores Distribution

Shopify holds 33.7% share of all Paraguay e-commerce stores (1,359) , with WooCommerce at 47.7% and Custom at 7.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 33.7%

1,359 stores

1,921 stores

307 stores

268 stores

97 stores

35 stores

15 stores

VTEX 0.2%

9 stores

6 stores

13 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Paraguay
Platform Total Stores Percentage
Shopify 1359 33.72%
WooCommerce 1921 47.67%
Custom 307 7.62%
Wix eCommerce 268 6.65%
PrestaShop 97 2.41%
Magento 35 0.87%
OpenCart 15 0.37%
VTEX 9 0.22%
nopCommerce 6 0.15%
Botble CMS 13 0.32%

Categories Distribution

Health & Beauty leads with 28.5% of all stores (664 stores) , followed by Electronics & Technology (21.6%) and Clothing & Accessories (15.2%) .

Top 10 Categories

Health & Beauty 28.5%

664 stores

Electronics & Technology 21.6%

502 stores

Clothing & Accessories 15.2%

353 stores

Home & Garden 6.0%

140 stores

Food & Beverages 6.0%

139 stores

Tools & Hardware 4.0%

92 stores

Jewelry & Watches 3.9%

90 stores

Furniture & Home Decor 3.0%

70 stores

Vehicles & Parts 2.3%

54 stores

Business & Industrial 1.9%

45 stores

Visual Distribution

Distribution of top 10 Paraguay store categories (January 2026)
Distribution of categories in Paraguay e-commerce stores
Category Number of Stores Percentage
Health & Beauty 664 28.51%
Electronics & Technology 502 21.55%
Clothing & Accessories 353 15.16%
Home & Garden 140 6.01%
Food & Beverages 139 5.97%
Tools & Hardware 92 3.95%
Jewelry & Watches 90 3.86%
Furniture & Home Decor 70 3.01%
Vehicles & Parts 54 2.32%
Business & Industrial 45 1.93%
Pets & Pet Supplies 44 1.89%
Toys & Games 42 1.80%
Gifts & Special Occasions 36 1.55%
Sporting Goods & Outdoor Gear 33 1.42%
Office Supplies 25 1.07%

Payment Providers Distribution

American Express leads with 35.2% among AI-verified physical stores (83 stores) , followed by MasterCard (20.8%) and PayPal (11.9%) .

Base: 153 AI-verified physical stores with detectable payment providers (5.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

83 stores

49 stores

PayPal 11.9%

28 stores

VISA 5.5%

13 stores

Bolt 3.8%

9 stores

JCB 3.8%

9 stores

8 stores

7 stores

6 stores

6 stores

Visual Distribution

Distribution of top 10 Paraguay payment providers (January 2026)
Distribution of payment providers in Paraguay e-commerce stores
Payment Provider Store Count Market Share
American Express 83 35.17%
MasterCard 49 20.76%
PayPal 28 11.86%
VISA 13 5.51%
Bolt 9 3.81%
JCB 9 3.81%
Boleto 8 3.39%
Stripe Connect 7 2.97%
BitCoin 6 2.54%
Apple Pay 6 2.54%
Paddle 5 2.12%
Mercado Pago 4 1.69%
Google Pay 4 1.69%
SEPA 3 1.27%
Skrill 2 0.85%

Shipping Carriers Distribution

UPS leads with 47.1% among AI-verified physical stores (90 stores) , followed by DHL (9.4%) and TNT (9.4%) .

Base: 181 AI-verified physical stores with detectable shipping carriers (6.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 47.1%

90 stores

DHL 9.4%

18 stores

TNT 9.4%

18 stores

17 stores

Estes 5.8%

11 stores

11 stores

9 stores

FedEx 1.6%

3 stores

DPD 1.6%

3 stores

3 stores

Visual Distribution

Distribution of top 10 Paraguay shipping carriers (January 2026)
Distribution of shipping carriers in Paraguay e-commerce stores
Shipping Carrier Store Count Market Share
UPS 90 47.12%
DHL 18 9.42%
TNT 18 9.42%
Correos 17 8.90%
Estes 11 5.76%
Correios 11 5.76%
Hermes 9 4.71%
FedEx 3 1.57%
DPD 3 1.57%
Speedy 3 1.57%
CBL 2 1.05%
Milkman 2 1.05%
JX 2 1.05%
Deutsche Post 1 0.52%
FMX 1 0.52%

Store Launch Timeline

Over the past 12 months, 1,216 new stores were launched in Paraguay , with the highest activity in 2025-12 (55 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 4.5%

55 stores launched

2025-11 10.0%

121 stores launched

2025-10 9.0%

110 stores launched

2025-09 8.6%

104 stores launched

2025-08 12.4%

151 stores launched

2025-07 11.2%

136 stores launched

2025-06 8.8%

107 stores launched

2025-05 7.9%

96 stores launched

2025-04 7.5%

91 stores launched

2025-03 12.0%

146 stores launched

2025-02 5.7%

69 stores launched

2025-01 2.5%

30 stores launched

Monthly Trend

Monthly store launches in Paraguay (January 2026)
Monthly store launches in Paraguay over the past 12 months
Month Stores Launched Percentage
2025-12 55 4.52%
2025-11 121 9.95%
2025-10 110 9.05%
2025-09 104 8.55%
2025-08 151 12.42%
2025-07 136 11.18%
2025-06 107 8.80%
2025-05 96 7.89%
2025-04 91 7.48%
2025-03 146 12.01%
2025-02 69 5.67%
2025-01 30 2.47%

Active Stores by Launch Year

Currently, 3,010 active stores in Paraguay are tracked in our database , with the most stores launched in 2025 (1,242 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 41.3%

1,242 active stores

2024 11.6%

348 active stores

2023 6.7%

202 active stores

2022 6.0%

182 active stores

2021 5.5%

166 active stores

2020 7.4%

222 active stores

2019 3.2%

95 active stores

2018 3.8%

115 active stores

2017 2.9%

86 active stores

2016 0.9%

28 active stores

2015 1.1%

32 active stores

2014 1.0%

29 active stores

2013 1.6%

47 active stores

2012 0.8%

24 active stores

2011 0.9%

28 active stores

Distribution by Launch Year

Active stores in Paraguay by original launch year (January 2026)
Active stores in Paraguay by launch year
Launch Year Active Stores Percentage
2025 1242 41.26%
2024 348 11.56%
2023 202 6.71%
2022 182 6.05%
2021 166 5.51%
2020 222 7.38%
2019 95 3.16%
2018 115 3.82%
2017 86 2.86%
2016 28 0.93%
2015 32 1.06%
2014 29 0.96%
2013 47 1.56%
2012 24 0.80%
2011 28 0.93%
2010 17 0.56%
2009 33 1.10%
2008 15 0.50%
2007 36 1.20%
2006 8 0.27%
2005 5 0.17%
2004 11 0.37%
2003 10 0.33%
2002 13 0.43%
2001 10 0.33%
2000 4 0.13%
1999 1 0.03%
1998 1 0.03%

Social Media Usage

Instagram leads with 34.3% among stores with at least one detectable social profile (1,704 stores) , followed by Facebook (31.7%) and WhatsApp (9.5%) .

Base: 1,886 stores with any detectable social profile (62.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.3%

1,704 stores

Facebook 31.7%

1,575 stores

WhatsApp 9.5%

472 stores

TikTok 8.6%

426 stores

YouTube 5.4%

268 stores

Twitter 3.4%

167 stores

LinkedIn 3.1%

154 stores

X 2.0%

99 stores

Pinterest 2.0%

98 stores

Vimeo 0.1%

4 stores

Visual Distribution

Distribution of social media platforms in Paraguay (January 2026)
Distribution of social media platforms in Paraguay e-commerce stores
Social Platform Store Count Market Share
Instagram 1704 34.31%
Facebook 1575 31.71%
WhatsApp 472 9.50%
TikTok 426 8.58%
YouTube 268 5.40%
Twitter 167 3.36%
LinkedIn 154 3.10%
X 99 1.99%
Pinterest 98 1.97%
Vimeo 4 0.08%

Dataset Coverage

Field Rows count Coverage
Website 3.0k 100.00%
Emails 1.6k 52.82%
Phones 709.0 23.52%
Ecommerce platform 3.0k 100.00%
Couriers 181.0 6.01%
Payment Providers 153.0 5.08%
Categories 2.4k 79.06%
Social Media 1.9k 62.57%

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Frequently Asked Questions

What data is included in the Paraguay E-commerce Database?

Our database covers over 3.0k Paraguay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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