Paraguay E-commerce Database

Explore 3.9k e-commerce stores in the Paraguay. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 36.4% of stores with physical delivery (1,411 stores) , followed by WooCommerce (31.3%) and Shopify (25.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 36.4%

1,411 stores

1,212 stores

Shopify 25.8%

999 stores

117 stores

83 stores

30 stores

8 stores

7 stores

VTEX 0.1%

5 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Paraguay
Platform Stores with Physical Delivery Percentage
Custom 1411 36.40%
WooCommerce 1212 31.27%
Shopify 999 25.77%
Wix eCommerce 117 3.02%
PrestaShop 83 2.14%
Magento 30 0.77%
OpenCart 8 0.21%
nopCommerce 7 0.18%
VTEX 5 0.13%
Nuvemshop 4 0.10%

All Stores Distribution

Custom holds 29.1% share of all Paraguay e-commerce stores (1,411) , with WooCommerce at 36.7% and Shopify at 25.6% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 29.1%

1,411 stores

1,780 stores

Shopify 25.6%

1,240 stores

268 stores

89 stores

34 stores

13 stores

7 stores

VTEX 0.1%

5 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Paraguay
Platform Total Stores Percentage
Custom 1411 29.09%
WooCommerce 1780 36.69%
Shopify 1240 25.56%
Wix eCommerce 268 5.52%
PrestaShop 89 1.83%
Magento 34 0.70%
OpenCart 13 0.27%
nopCommerce 7 0.14%
VTEX 5 0.10%
Nuvemshop 4 0.08%

Categories Distribution

Health & Beauty leads with 23.3% of all stores (667 stores) , followed by Electronics & Technology (20.3%) and Clothing & Accessories (12.3%) .

Top 10 Categories

Health & Beauty 23.3%

667 stores

Electronics & Technology 20.3%

581 stores

Clothing & Accessories 12.3%

351 stores

Food & Beverages 8.1%

233 stores

Home & Garden 6.2%

178 stores

Business & Industrial 5.3%

152 stores

Vehicles & Parts 5.2%

150 stores

Tools & Hardware 4.4%

127 stores

Furniture & Home Decor 3.4%

96 stores

Jewelry & Watches 3.0%

86 stores

Visual Distribution

Distribution of top 10 Paraguay store categories (November 2025)
Distribution of categories in Paraguay e-commerce stores
Category Number of Stores Percentage
Health & Beauty 667 23.33%
Electronics & Technology 581 20.32%
Clothing & Accessories 351 12.28%
Food & Beverages 233 8.15%
Home & Garden 178 6.23%
Business & Industrial 152 5.32%
Vehicles & Parts 150 5.25%
Tools & Hardware 127 4.44%
Furniture & Home Decor 96 3.36%
Jewelry & Watches 86 3.01%
Pets & Pet Supplies 54 1.89%
Sporting Goods & Outdoor Gear 48 1.68%
Office Supplies 47 1.64%
Gifts & Special Occasions 46 1.61%
Toys & Games 43 1.50%

Payment Providers Distribution

American Express leads with 32.2% among AI-verified physical stores (87 stores) , followed by MasterCard (17.8%) and PayPal (14.1%) .

Base: 190 AI-verified physical stores with detectable payment providers (4.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

87 stores

48 stores

PayPal 14.1%

38 stores

VISA 6.3%

17 stores

Bolt 4.8%

13 stores

JCB 4.8%

13 stores

9 stores

8 stores

7 stores

7 stores

Visual Distribution

Distribution of top 10 Paraguay payment providers (November 2025)
Distribution of payment providers in Paraguay e-commerce stores
Payment Provider Store Count Market Share
American Express 87 32.22%
MasterCard 48 17.78%
PayPal 38 14.07%
VISA 17 6.30%
Bolt 13 4.81%
JCB 13 4.81%
Stripe Connect 9 3.33%
Boleto 8 2.96%
Paddle 7 2.59%
Apple Pay 7 2.59%
Mercado Pago 6 2.22%
BitCoin 5 1.85%
SEPA 5 1.85%
Google Pay 4 1.48%
Paysafecard 3 1.11%

Shipping Carriers Distribution

UPS leads with 43.0% among AI-verified physical stores (110 stores) , followed by DHL (9.8%) and TNT (9.8%) .

Base: 228 AI-verified physical stores with detectable shipping carriers (5.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 43.0%

110 stores

DHL 9.8%

25 stores

TNT 9.8%

25 stores

22 stores

USPS 5.1%

13 stores

12 stores

9 stores

FedEx 3.1%

8 stores

Estes 3.1%

8 stores

TCS 2.7%

7 stores

Visual Distribution

Distribution of top 10 Paraguay shipping carriers (November 2025)
Distribution of shipping carriers in Paraguay e-commerce stores
Shipping Carrier Store Count Market Share
UPS 110 42.97%
DHL 25 9.77%
TNT 25 9.77%
Correos 22 8.59%
USPS 13 5.08%
Hermes 12 4.69%
Correios 9 3.52%
FedEx 8 3.13%
Estes 8 3.13%
TCS 7 2.73%
GLS 6 2.34%
Speedy 4 1.56%
ASM 3 1.17%
Milkman 2 0.78%
China Post 2 0.78%

Store Launch Timeline

Over the past 12 months, 1,146 new stores were launched in Paraguay , with the highest activity in 2025-10 (134 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.7%

134 stores launched

2025-09 10.3%

118 stores launched

2025-08 13.7%

157 stores launched

2025-07 12.7%

145 stores launched

2025-06 9.7%

111 stores launched

2025-05 8.8%

101 stores launched

2025-04 6.8%

78 stores launched

2025-03 7.8%

89 stores launched

2025-02 5.9%

68 stores launched

2025-01 5.8%

67 stores launched

2024-12 4.0%

46 stores launched

2024-11 2.8%

32 stores launched

Monthly Trend

Monthly store launches in Paraguay (November 2025)
Monthly store launches in Paraguay over the past 12 months
Month Stores Launched Percentage
2025-10 134 11.69%
2025-09 118 10.30%
2025-08 157 13.70%
2025-07 145 12.65%
2025-06 111 9.69%
2025-05 101 8.81%
2025-04 78 6.81%
2025-03 89 7.77%
2025-02 68 5.93%
2025-01 67 5.85%
2024-12 46 4.01%
2024-11 32 2.79%

Active Stores by Launch Year

Currently, 3,897 active stores in Paraguay are tracked in our database , with the most stores launched in 2025 (1,072 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 27.5%

1,072 active stores

2024 12.5%

486 active stores

2023 7.6%

295 active stores

2022 6.6%

257 active stores

2021 6.8%

265 active stores

2020 7.6%

297 active stores

2019 4.1%

160 active stores

2018 5.9%

228 active stores

2017 3.9%

151 active stores

2016 1.7%

65 active stores

2015 1.6%

63 active stores

2014 1.3%

50 active stores

2013 2.4%

94 active stores

2012 1.2%

48 active stores

2011 1.1%

44 active stores

Distribution by Launch Year

Active stores in Paraguay by original launch year (November 2025)
Active stores in Paraguay by launch year
Launch Year Active Stores Percentage
2025 1072 27.51%
2024 486 12.47%
2023 295 7.57%
2022 257 6.59%
2021 265 6.80%
2020 297 7.62%
2019 160 4.11%
2018 228 5.85%
2017 151 3.87%
2016 65 1.67%
2015 63 1.62%
2014 50 1.28%
2013 94 2.41%
2012 48 1.23%
2011 44 1.13%
2010 39 1.00%
2009 56 1.44%
2008 42 1.08%
2007 64 1.64%
2006 17 0.44%
2005 9 0.23%
2004 15 0.38%
2003 18 0.46%
2002 17 0.44%
2001 26 0.67%
2000 13 0.33%
1999 3 0.08%
1998 2 0.05%
1997 1 0.03%

Social Media Usage

Instagram leads with 32.8% among stores with at least one detectable social profile (2,391 stores) , followed by Facebook (31.4%) and WhatsApp (9.9%) .

Base: 2,729 stores with any detectable social profile (69.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.8%

2,391 stores

Facebook 31.4%

2,290 stores

WhatsApp 9.9%

721 stores

YouTube 6.9%

503 stores

TikTok 6.0%

441 stores

Twitter 4.5%

330 stores

LinkedIn 4.0%

289 stores

X 2.7%

198 stores

Pinterest 1.7%

121 stores

Vimeo 0.2%

14 stores

Visual Distribution

Distribution of social media platforms in Paraguay (November 2025)
Distribution of social media platforms in Paraguay e-commerce stores
Social Platform Store Count Market Share
Instagram 2391 32.76%
Facebook 2290 31.38%
WhatsApp 721 9.88%
YouTube 503 6.89%
TikTok 441 6.04%
Twitter 330 4.52%
LinkedIn 289 3.96%
X 198 2.71%
Pinterest 121 1.66%
Vimeo 14 0.19%

Dataset Coverage

Field Rows count Coverage
Website 3.9k 100.00%
Emails 2.4k 60.30%
Phones 1.2k 31.17%
Ecommerce platform 3.9k 100.00%
Couriers 228.0 5.84%
Payment Providers 190.0 4.87%
Categories 3.0k 75.59%
Social Media 2.7k 69.90%

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Frequently Asked Questions

What data is included in the Paraguay E-commerce Database?

Our database covers over 3.9k Paraguay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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