Paraguay E-commerce Market
Explore 3.2k verified e-commerce stores in the Paraguay. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 4.5k with e-commerce signals. 3.2k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 39.7% of stores with physical delivery (1,238 stores) , followed by Shopify (28.3%) and Custom (24.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,238 stores
881 stores
769 stores
89 stores
74 stores
27 stores
12 stores
11 stores
7 stores
7 stores
Visual Distribution
1,238 stores
881 stores
769 stores
89 stores
74 stores
27 stores
12 stores
11 stores
7 stores
7 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1238 | 39.74% |
| Shopify | 881 | 28.28% |
| Custom | 769 | 24.69% |
| PrestaShop | 89 | 2.86% |
| Wix eCommerce | 74 | 2.38% |
| Magento | 27 | 0.87% |
| VTEX | 12 | 0.39% |
| OpenCart | 11 | 0.35% |
| LiteCart | 7 | 0.22% |
| Active IT Zone Core | 7 | 0.22% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 51.3% share of all Paraguay e-commerce stores (2,216) , with Shopify at 21.1% and Custom at 17.8% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,216 stores
910 stores
769 stores
91 stores
255 stores
33 stores
12 stores
17 stores
7 stores
7 stores
Visual Distribution
2,216 stores
910 stores
769 stores
91 stores
255 stores
33 stores
12 stores
17 stores
7 stores
7 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 2216 | 51.33% |
| Shopify | 910 | 21.08% |
| Custom | 769 | 17.81% |
| PrestaShop | 91 | 2.11% |
| Wix eCommerce | 255 | 5.91% |
| Magento | 33 | 0.76% |
| VTEX | 12 | 0.28% |
| OpenCart | 17 | 0.39% |
| LiteCart | 7 | 0.16% |
| Active IT Zone Core | 7 | 0.16% |
Categories Distribution
Health & Beauty stores with 21.2% of all stores (594 stores) , followed by Clothing & Accessories (16.5%) and Electronics & Technology (14.6%) .
Base: 2,800 AI-verified stores with physical delivery and detected product categories (87.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
594 stores
461 stores
408 stores
305 stores
218 stores
119 stores
110 stores
108 stores
99 stores
94 stores
Visual Distribution
594 stores
461 stores
408 stores
305 stores
218 stores
119 stores
110 stores
108 stores
99 stores
94 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 594 | 21.21% |
| Clothing & Accessories | 461 | 16.46% |
| Electronics & Technology | 408 | 14.57% |
| Home & Garden | 305 | 10.89% |
| Food & Beverages | 218 | 7.79% |
| Tools & Hardware | 119 | 4.25% |
| Sporting Goods & Outdoor Gear | 110 | 3.93% |
| Business & Industrial | 108 | 3.86% |
| Jewelry & Watches | 99 | 3.54% |
| Vehicles & Parts | 94 | 3.36% |
Payment Providers Distribution
American Express stores with 28.0% among AI-verified physical stores (74 stores) , followed by MasterCard (16.3%) and PayPal (11.0%) .
Base: 181 AI-verified physical stores with detectable payment providers (5.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
74 stores
43 stores
29 stores
28 stores
13 stores
13 stores
12 stores
11 stores
11 stores
8 stores
Visual Distribution
74 stores
43 stores
29 stores
28 stores
13 stores
13 stores
12 stores
11 stores
11 stores
8 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 74 | 28.03% |
| MasterCard | 43 | 16.29% |
| PayPal | 29 | 10.98% |
| Bolt | 28 | 10.61% |
| Stripe Connect | 13 | 4.92% |
| BitCoin | 13 | 4.92% |
| JCB | 12 | 4.55% |
| Apple Pay | 11 | 4.17% |
| VISA | 11 | 4.17% |
| Mercado Pago | 8 | 3.03% |
Shipping Carriers Distribution
UPS stores with 47.3% among AI-verified physical stores (104 stores) , followed by Correos (9.1%) and TNT (9.1%) .
Base: 203 AI-verified physical stores with detectable shipping carriers (6.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
104 stores
20 stores
20 stores
19 stores
16 stores
11 stores
6 stores
6 stores
4 stores
3 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 104 | 47.27% |
| Correos | 20 | 9.09% |
| TNT | 20 | 9.09% |
| DHL | 19 | 8.64% |
| Estes | 16 | 7.27% |
| Hermes | 11 | 5.00% |
| Correios | 6 | 2.73% |
| Speedy | 6 | 2.73% |
| FedEx | 4 | 1.82% |
| GLS | 3 | 1.36% |
Store Launch Timeline
Over the past 12 months, 1,064 new stores were launched in Paraguay , with the highest activity in 2026-04 (91 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
91 stores launched
100 stores launched
91 stores launched
94 stores launched
80 stores launched
110 stores launched
93 stores launched
125 stores launched
83 stores launched
95 stores launched
76 stores launched
26 stores launched
Monthly Trend
8.6% of last 12 months
9.4% of last 12 months
8.6% of last 12 months
8.8% of last 12 months
7.5% of last 12 months
10.3% of last 12 months
8.7% of last 12 months
11.7% of last 12 months
7.8% of last 12 months
8.9% of last 12 months
7.1% of last 12 months
2.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 91 | 8.55% |
| 2026-03 | 100 | 9.40% |
| 2026-02 | 91 | 8.55% |
| 2026-01 | 94 | 8.83% |
| 2025-12 | 80 | 7.52% |
| 2025-11 | 110 | 10.34% |
| 2025-10 | 93 | 8.74% |
| 2025-09 | 125 | 11.75% |
| 2025-08 | 83 | 7.80% |
| 2025-07 | 95 | 8.93% |
| 2025-06 | 76 | 7.14% |
| 2025-05 | 26 | 2.44% |
Active Stores by Launch Year
Currently, 3,182 active stores in Paraguay are tracked in our database , with the most stores launched in 2026 (387 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
387 active stores
868 active stores
368 active stores
219 active stores
187 active stores
182 active stores
226 active stores
111 active stores
135 active stores
93 active stores
37 active stores
33 active stores
30 active stores
57 active stores
22 active stores
Distribution by Launch Year
12.2% of tracked active stores
27.3% of tracked active stores
11.6% of tracked active stores
6.9% of tracked active stores
5.9% of tracked active stores
5.7% of tracked active stores
7.1% of tracked active stores
3.5% of tracked active stores
4.2% of tracked active stores
2.9% of tracked active stores
1.2% of tracked active stores
1.0% of tracked active stores
0.9% of tracked active stores
1.8% of tracked active stores
0.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 387 | 12.16% |
| 2025 | 868 | 27.28% |
| 2024 | 368 | 11.57% |
| 2023 | 219 | 6.88% |
| 2022 | 187 | 5.88% |
| 2021 | 182 | 5.72% |
| 2020 | 226 | 7.10% |
| 2019 | 111 | 3.49% |
| 2018 | 135 | 4.24% |
| 2017 | 93 | 2.92% |
| 2016 | 37 | 1.16% |
| 2015 | 33 | 1.04% |
| 2014 | 30 | 0.94% |
| 2013 | 57 | 1.79% |
| 2012 | 22 | 0.69% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Custom - Health & Beauty
Custom - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.2k | 100.00% |
| Emails | 1.6k | 48.79% |
| Phones | 1.9k | 58.36% |
| Ecommerce platform | 3.2k | 100.00% |
| Couriers | 203.0 | 6.37% |
| Payment Providers | 181.0 | 5.68% |
| Categories | 2.9k | 90.15% |
| Social Media | 2.3k | 70.69% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Paraguay e-commerce landscape:
Analyze 3.2k verified e-commerce stores in Paraguay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Paraguay e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Paraguay e-commerce intelligence?
-
We track 3.2k verified Paraguay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.4% among stores with at least one detectable social profile (2,037 stores) , followed by Facebook (31.3%) and WhatsApp (10.2%) .
Base: 2,253 stores with any detectable social profile (70.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,037 stores
1,854 stores
604 stores
485 stores
301 stores
195 stores
178 stores
141 stores
120 stores
4 stores
Visual Distribution
2,037 stores
1,854 stores
604 stores
485 stores
301 stores
195 stores
178 stores
141 stores
120 stores
4 stores