Midtrans Payment Provider Usage Database

Explore 415.0 verified e-commerce stores accepting Midtrans. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 624.0 domains. 415.0 verified as active stores with physical delivery.

· · Next full refresh: May 2026

415.0 verified active stores out of 624.0 detected · 66.5% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 48.6% of stores with physical delivery (201 stores) , followed by Custom (43.5%) and Shopify (2.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

201 stores

Custom 43.5%

180 stores

10 stores

5 stores

4 stores

3 stores

2 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Midtrans
Platform Stores with Physical Delivery Percentage
WooCommerce 201 48.55%
Custom 180 43.48%
Shopify 10 2.42%
PrestaShop 5 1.21%
OpenCart 4 0.97%
Magento 3 0.72%
82Cart, PrestaShop 2 0.48%
Wix eCommerce 2 0.48%
Entegra Bilişim E-commerce Platform 1 0.24%
OpenCart, Smoolis 1 0.24%
Squarespace Commerce 1 0.24%
Smoolis, OpenCart 1 0.24%
WooCommerce, Stock Manager Advance (SMA) with Shop Module 1 0.24%
Drupal Commerce 1 0.24%
Salesforce Commerce Cloud 1 0.24%

Categories Distribution

Clothing & Accessories leads with 26.9% of all stores (90 stores) , followed by Health & Beauty (14.0%) and Food & Beverages (11.6%) .

Base: 335 AI-verified stores with physical delivery and detected product categories (80.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 26.9%

90 stores

Health & Beauty 14.0%

47 stores

Food & Beverages 11.6%

39 stores

Electronics & Technology 10.7%

36 stores

Furniture & Home Decor 6.3%

21 stores

Business & Industrial 5.7%

19 stores

Home & Garden 5.1%

17 stores

Gifts & Special Occasions 4.2%

14 stores

Sporting Goods & Outdoor Gear 3.9%

13 stores

Books & Media 3.9%

13 stores

Visual Distribution

Distribution of top 10 Midtrans store categories (April 2026)
Distribution of categories in Midtrans e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 90 26.87%
Health & Beauty 47 14.03%
Food & Beverages 39 11.64%
Electronics & Technology 36 10.75%
Furniture & Home Decor 21 6.27%
Business & Industrial 19 5.67%
Home & Garden 17 5.07%
Gifts & Special Occasions 14 4.18%
Sporting Goods & Outdoor Gear 13 3.88%
Books & Media 13 3.88%
Arts & Entertainment 8 2.39%
Vehicles & Parts 6 1.79%
Jewelry & Watches 6 1.79%
Tools & Hardware 3 0.90%
Toys & Games 3 0.90%

Shipping Carriers Distribution

JNE leads with 57.7% among AI-verified physical stores (150 stores) , followed by Wahana (7.7%) and DHL (6.9%) .

Base: 225 AI-verified physical stores with detectable shipping carriers (36.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

JNE 57.7%

150 stores

20 stores

DHL 6.9%

18 stores

18 stores

15 stores

FedEx 3.5%

9 stores

7 stores

UPS 2.3%

6 stores

5 stores

4 stores

Visual Distribution

Distribution of top 10 Midtrans shipping carriers (April 2026)
Distribution of shipping carriers in Midtrans e-commerce stores
Shipping Carrier Store Count Market Share
JNE 150 57.69%
Wahana 20 7.69%
DHL 18 6.92%
Lion Parcel 18 6.92%
Pos Indonesia 15 5.77%
FedEx 9 3.46%
Grab Express 7 2.69%
UPS 6 2.31%
First Logistics 5 1.92%
KURASI 4 1.54%
TNT 2 0.77%
Hermes 2 0.77%
ASM 2 0.77%
DPD 1 0.38%
Lalamove 1 0.38%

Store Launch Timeline

Over the past 12 months, 131 new stores were launched in Midtrans , with the highest activity in 2026-03 (16 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 12.2%

16 stores launched

2026-02 8.4%

11 stores launched

2026-01 11.5%

15 stores launched

2025-12 9.9%

13 stores launched

2025-11 12.2%

16 stores launched

2025-10 9.2%

12 stores launched

2025-09 9.9%

13 stores launched

2025-08 6.9%

9 stores launched

2025-07 5.3%

7 stores launched

2025-06 7.6%

10 stores launched

2025-05 5.3%

7 stores launched

2025-04 1.5%

2 stores launched

Monthly Trend

Monthly store launches in Midtrans (April 2026)
Monthly store launches in Midtrans over the past 12 months
Month Stores Launched Percentage
2026-03 16 12.21%
2026-02 11 8.40%
2026-01 15 11.45%
2025-12 13 9.92%
2025-11 16 12.21%
2025-10 12 9.16%
2025-09 13 9.92%
2025-08 9 6.87%
2025-07 7 5.34%
2025-06 10 7.63%
2025-05 7 5.34%
2025-04 2 1.53%

Active Stores by Launch Year

Currently, 414 active stores in Midtrans are tracked in our database , with the most stores launched in 2026 (42 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 10.1%

42 active stores

2025 25.1%

104 active stores

2024 5.8%

24 active stores

2023 5.6%

23 active stores

2022 4.8%

20 active stores

2021 7.0%

29 active stores

2020 7.0%

29 active stores

2019 4.8%

20 active stores

2018 6.8%

28 active stores

2017 5.3%

22 active stores

2016 3.1%

13 active stores

2015 2.2%

9 active stores

2014 4.3%

18 active stores

2013 1.7%

7 active stores

2012 0.7%

3 active stores

Distribution by Launch Year

Active stores in Midtrans by original launch year (April 2026)
Active stores in Midtrans by launch year
Launch Year Active Stores Percentage
2026 42 10.14%
2025 104 25.12%
2024 24 5.80%
2023 23 5.56%
2022 20 4.83%
2021 29 7.00%
2020 29 7.00%
2019 20 4.83%
2018 28 6.76%
2017 22 5.31%
2016 13 3.14%
2015 9 2.17%
2014 18 4.35%
2013 7 1.69%
2012 3 0.72%
2011 7 1.69%
2010 3 0.72%
2009 1 0.24%
2008 3 0.72%
2007 3 0.72%
2005 2 0.48%
2004 1 0.24%
2001 1 0.24%
2000 1 0.24%
1998 1 0.24%

Social Media Usage

Instagram leads with 29.8% among stores with at least one detectable social profile (295 stores) , followed by Facebook (22.2%) and WhatsApp (12.9%) .

Base: 473 stores with any detectable social profile (75.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.8%

295 stores

Facebook 22.2%

220 stores

WhatsApp 12.9%

128 stores

TikTok 11.3%

112 stores

YouTube 9.0%

89 stores

Twitter 6.7%

66 stores

Pinterest 2.8%

28 stores

LinkedIn 2.8%

28 stores

X 2.3%

23 stores

SoundCloud 0.2%

2 stores

Visual Distribution

Distribution of social media platforms in Midtrans (April 2026)
Distribution of social media platforms in Midtrans e-commerce stores
Social Platform Store Count Market Share
Instagram 295 29.77%
Facebook 220 22.20%
WhatsApp 128 12.92%
TikTok 112 11.30%
YouTube 89 8.98%
Twitter 66 6.66%
Pinterest 28 2.83%
LinkedIn 28 2.83%
X 23 2.32%
SoundCloud 2 0.20%

Geographic Distribution

Indonesia leads with 90.4% (356 AI-verified stores) , followed by India (3.0%) and United States (2.3%) .

Base: 394 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

356 AI-verified stores

India 3.0%

12 AI-verified stores

9 AI-verified stores

3 AI-verified stores

3 AI-verified stores

1 AI-verified stores

Italy 0.3%

1 AI-verified stores

1 AI-verified stores

Peru 0.3%

1 AI-verified stores

China 0.3%

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Midtrans (April 2026)
Geographic distribution of stores using Midtrans
Country AI-Verified Store Count Market Share
Indonesia 356 90.36%
India 12 3.05%
United States 9 2.28%
Australia 3 0.76%
Singapore 3 0.76%
Vietnam 1 0.25%
Italy 1 0.25%
Poland 1 0.25%
Peru 1 0.25%
China 1 0.25%
Netherlands 1 0.25%
Belgium 1 0.25%
Germany 1 0.25%
Canada 1 0.25%
Japan 1 0.25%
Finland 1 0.25%
Egypt 0 0.00%
Iran 0 0.00%
France 0 0.00%
South Africa 0 0.00%

Data Coverage

Field Rows count Coverage
Website 624.0 100.00%
Emails 419.0 67.15%
Phones 138.0 22.12%
Ecommerce platform 588.0 94.23%
Couriers 225.0 36.06%
Payment Providers 624.0 100.00%
Categories 353.0 56.57%
Social Media 473.0 75.80%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Custom research and competitive analysis

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Market Intelligence

Understand the Midtrans e-commerce landscape:

Analyze 415.0 verified e-commerce stores on Midtrans - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Midtrans e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Midtrans e-commerce intelligence?

We track 415.0 verified Midtrans e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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