Midtrans Payment Provider Usage Database

Explore 393.0 e-commerce stores accepting Midtrans. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 48.1% of stores with physical delivery (189 stores) , followed by Custom (34.6%) and Shopify (14.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

189 stores

Custom 34.6%

136 stores

Shopify 14.0%

55 stores

4 stores

3 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Midtrans
Platform Stores with Physical Delivery Percentage
WooCommerce 189 48.09%
Custom 136 34.61%
Shopify 55 13.99%
PrestaShop 4 1.02%
Magento 3 0.76%
Wix eCommerce 2 0.51%
Squarespace Commerce 1 0.25%
Salesforce Commerce Cloud 1 0.25%
Drupal Commerce 1 0.25%
WooCommerce, EasyDigitalDownloads 1 0.25%
OpenCart 0 0.00%
SAP Commerce Cloud 0 0.00%
EasyDigitalDownloads 0 0.00%

All Stores Distribution

WooCommerce holds 55.8% share of all Midtrans e-commerce stores (281) , with Custom at 27.0% and Shopify at 12.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

281 stores

Custom 27.0%

136 stores

Shopify 12.1%

61 stores

5 stores

6 stores

4 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Midtrans
Platform Total Stores Percentage
WooCommerce 281 55.75%
Custom 136 26.98%
Shopify 61 12.10%
PrestaShop 5 0.99%
Magento 6 1.19%
Wix eCommerce 4 0.79%
Squarespace Commerce 1 0.20%
Salesforce Commerce Cloud 3 0.60%
Drupal Commerce 1 0.20%
WooCommerce, EasyDigitalDownloads 1 0.20%
OpenCart 1 0.20%
SAP Commerce Cloud 1 0.20%
EasyDigitalDownloads 3 0.60%

Categories Distribution

Clothing & Accessories leads with 35.4% of all stores (102 stores) , followed by Health & Beauty (13.9%) and Electronics & Technology (12.5%) .

Top 10 Categories

Clothing & Accessories 35.4%

102 stores

Health & Beauty 13.9%

40 stores

Electronics & Technology 12.5%

36 stores

Food & Beverages 7.6%

22 stores

Furniture & Home Decor 5.9%

17 stores

Business & Industrial 4.5%

13 stores

Home & Garden 3.8%

11 stores

Jewelry & Watches 3.5%

10 stores

Sporting Goods & Outdoor Gear 3.1%

9 stores

Baby & Toddler 1.7%

5 stores

Visual Distribution

Distribution of top 10 Midtrans store categories (November 2025)
Distribution of categories in Midtrans e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 102 35.42%
Health & Beauty 40 13.89%
Electronics & Technology 36 12.50%
Food & Beverages 22 7.64%
Furniture & Home Decor 17 5.90%
Business & Industrial 13 4.51%
Home & Garden 11 3.82%
Jewelry & Watches 10 3.47%
Sporting Goods & Outdoor Gear 9 3.13%
Baby & Toddler 5 1.74%
Toys & Games 5 1.74%
Gifts & Special Occasions 5 1.74%
Books & Media 5 1.74%
Tools & Hardware 4 1.39%
Arts & Entertainment 4 1.39%

Shipping Carriers Distribution

JNE leads with 58.4% among AI-verified physical stores (153 stores) , followed by DHL (9.9%) and Wahana (6.1%) .

Base: 228 AI-verified physical stores with detectable shipping carriers (42.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

JNE 58.4%

153 stores

DHL 9.9%

26 stores

16 stores

UPS 3.8%

10 stores

FedEx 3.8%

10 stores

10 stores

10 stores

7 stores

TNT 2.3%

6 stores

6 stores

Visual Distribution

Distribution of top 10 Midtrans shipping carriers (November 2025)
Distribution of shipping carriers in Midtrans e-commerce stores
Shipping Carrier Store Count Market Share
JNE 153 58.40%
DHL 26 9.92%
Wahana 16 6.11%
UPS 10 3.82%
FedEx 10 3.82%
Lion Parcel 10 3.82%
Pos Indonesia 10 3.82%
Grab Express 7 2.67%
TNT 6 2.29%
First Logistics 6 2.29%
Hermes 3 1.15%
Shopee Express 2 0.76%
KURASI 1 0.38%
Speedy 1 0.38%
DPEX 1 0.38%

Store Launch Timeline

Over the past 12 months, 113 new stores were launched in Midtrans , with the highest activity in 2025-10 (12 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.6%

12 stores launched

2025-09 7.1%

8 stores launched

2025-08 11.5%

13 stores launched

2025-07 8.0%

9 stores launched

2025-06 15.9%

18 stores launched

2025-05 6.2%

7 stores launched

2025-04 6.2%

7 stores launched

2025-03 7.1%

8 stores launched

2025-02 8.8%

10 stores launched

2025-01 8.8%

10 stores launched

2024-12 7.1%

8 stores launched

2024-11 2.7%

3 stores launched

Monthly Trend

Monthly store launches in Midtrans (November 2025)
Monthly store launches in Midtrans over the past 12 months
Month Stores Launched Percentage
2025-10 12 10.62%
2025-09 8 7.08%
2025-08 13 11.50%
2025-07 9 7.96%
2025-06 18 15.93%
2025-05 7 6.19%
2025-04 7 6.19%
2025-03 8 7.08%
2025-02 10 8.85%
2025-01 10 8.85%
2024-12 8 7.08%
2024-11 3 2.65%

Active Stores by Launch Year

Currently, 392 active stores in Midtrans are tracked in our database , with the most stores launched in 2025 (102 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 26.0%

102 active stores

2024 9.7%

38 active stores

2023 6.9%

27 active stores

2022 4.3%

17 active stores

2021 6.9%

27 active stores

2020 7.7%

30 active stores

2019 8.4%

33 active stores

2018 7.1%

28 active stores

2017 5.9%

23 active stores

2016 2.8%

11 active stores

2015 1.3%

5 active stores

2014 4.3%

17 active stores

2013 2.8%

11 active stores

2012 0.8%

3 active stores

2011 1.8%

7 active stores

Distribution by Launch Year

Active stores in Midtrans by original launch year (November 2025)
Active stores in Midtrans by launch year
Launch Year Active Stores Percentage
2025 102 26.02%
2024 38 9.69%
2023 27 6.89%
2022 17 4.34%
2021 27 6.89%
2020 30 7.65%
2019 33 8.42%
2018 28 7.14%
2017 23 5.87%
2016 11 2.81%
2015 5 1.28%
2014 17 4.34%
2013 11 2.81%
2012 3 0.77%
2011 7 1.79%
2010 3 0.77%
2009 1 0.26%
2008 2 0.51%
2007 4 1.02%
2006 1 0.26%
2005 1 0.26%
2001 1 0.26%

Social Media Usage

Instagram leads with 28.4% among stores with at least one detectable social profile (266 stores) , followed by Facebook (22.9%) and WhatsApp (12.4%) .

Base: 400 stores with any detectable social profile (73.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.4%

266 stores

Facebook 22.9%

214 stores

WhatsApp 12.4%

116 stores

YouTube 11.9%

111 stores

TikTok 11.2%

105 stores

Twitter 6.2%

58 stores

Pinterest 2.9%

27 stores

LinkedIn 2.4%

22 stores

X 1.5%

14 stores

Dribbble 0.2%

2 stores

Visual Distribution

Distribution of social media platforms in Midtrans (November 2025)
Distribution of social media platforms in Midtrans e-commerce stores
Social Platform Store Count Market Share
Instagram 266 28.45%
Facebook 214 22.89%
WhatsApp 116 12.41%
YouTube 111 11.87%
TikTok 105 11.23%
Twitter 58 6.20%
Pinterest 27 2.89%
LinkedIn 22 2.35%
X 14 1.50%
Dribbble 2 0.21%

Geographic Distribution

Indonesia leads with 83.8% (299 AI-verified stores) , followed by United States (5.3%) and India (4.8%) .

Base: 357 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

299 AI-verified stores

19 AI-verified stores

India 4.8%

17 AI-verified stores

5 AI-verified stores

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Midtrans (November 2025)
Geographic distribution of stores using Midtrans
Country AI-Verified Store Count Market Share
Indonesia 299 83.75%
United States 19 5.32%
India 17 4.76%
Brazil 5 1.40%
Singapore 3 0.84%
Vietnam 2 0.56%
Canada 2 0.56%
Australia 1 0.28%
United Arab Emirates 1 0.28%
Russia 1 0.28%
United Kingdom 1 0.28%
Poland 1 0.28%
Mexico 1 0.28%
Morocco 1 0.28%
Malaysia 1 0.28%
Germany 1 0.28%
Italy 1 0.28%
China 0 0.00%
Netherlands 0 0.00%
Turkey 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 543.0 100.00%
Emails 389.0 71.64%
Phones 153.0 28.18%
Ecommerce platform 504.0 92.82%
Couriers 228.0 41.99%
Payment Providers 543.0 100.00%
Categories 354.0 65.19%
Social Media 400.0 73.66%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Midtrans E-commerce Database to:

Gain actionable insights into 393.0 physical stores in Midtrans.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Midtrans online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Midtrans E-commerce Database?

Our database covers over 393.0 Midtrans physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy