Midtrans Payment Provider Usage Database

Explore 353.0 verified e-commerce stores accepting Midtrans. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 520.0 domains. 353.0 verified as active stores with physical delivery.

· · Next full refresh: April 2026

353.0 verified active stores out of 520.0 detected · 67.9% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 52.1% of stores with physical delivery (184 stores) , followed by Custom (25.5%) and Shopify (15.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

184 stores

Custom 25.5%

90 stores

Shopify 15.0%

53 stores

9 stores

7 stores

4 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Midtrans
Platform Stores with Physical Delivery Percentage
WooCommerce 184 52.12%
Custom 90 25.50%
Shopify 53 15.01%
PrestaShop 9 2.55%
OpenCart 7 1.98%
Magento 4 1.13%
Salesforce Commerce Cloud 2 0.57%
Wix eCommerce 2 0.57%
Squarespace Commerce 1 0.28%
Drupal Commerce 1 0.28%
Botble CMS 0 0.00%
EasyDigitalDownloads, WooCommerce 0 0.00%
EasyDigitalDownloads 0 0.00%
1C-Bitrix 0 0.00%

Categories Distribution

Clothing & Accessories leads with 40.3% of all stores (114 stores) , followed by Electronics & Technology (11.7%) and Health & Beauty (10.6%) .

Base: 283 AI-verified stores with physical delivery and detected product categories (80.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 40.3%

114 stores

Electronics & Technology 11.7%

33 stores

Health & Beauty 10.6%

30 stores

Food & Beverages 9.2%

26 stores

Furniture & Home Decor 7.4%

21 stores

Home & Garden 4.2%

12 stores

Jewelry & Watches 3.5%

10 stores

Vehicles & Parts 2.8%

8 stores

Sporting Goods & Outdoor Gear 2.1%

6 stores

Business & Industrial 2.1%

6 stores

Visual Distribution

Distribution of top 10 Midtrans store categories (March 2026)
Distribution of categories in Midtrans e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 114 40.28%
Electronics & Technology 33 11.66%
Health & Beauty 30 10.60%
Food & Beverages 26 9.19%
Furniture & Home Decor 21 7.42%
Home & Garden 12 4.24%
Jewelry & Watches 10 3.53%
Vehicles & Parts 8 2.83%
Sporting Goods & Outdoor Gear 6 2.12%
Business & Industrial 6 2.12%
Tools & Hardware 5 1.77%
Gifts & Special Occasions 4 1.41%
Books & Media 3 1.06%
Office Supplies 3 1.06%
Baby & Toddler 2 0.71%

Shipping Carriers Distribution

JNE leads with 55.8% among AI-verified physical stores (144 stores) , followed by DHL (10.1%) and Wahana (7.0%) .

Base: 199 AI-verified physical stores with detectable shipping carriers (38.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

JNE 55.8%

144 stores

DHL 10.1%

26 stores

18 stores

15 stores

FedEx 4.7%

12 stores

12 stores

10 stores

UPS 3.1%

8 stores

3 stores

3 stores

Visual Distribution

Distribution of top 10 Midtrans shipping carriers (March 2026)
Distribution of shipping carriers in Midtrans e-commerce stores
Shipping Carrier Store Count Market Share
JNE 144 55.81%
DHL 26 10.08%
Wahana 18 6.98%
Pos Indonesia 15 5.81%
FedEx 12 4.65%
Lion Parcel 12 4.65%
Grab Express 10 3.88%
UPS 8 3.10%
First Logistics 3 1.16%
Hermes 3 1.16%
TNT 2 0.78%
Speedy 2 0.78%
ePacket 1 0.39%
Lalamove 1 0.39%
Ceska Posta 1 0.39%

Store Launch Timeline

Over the past 12 months, 95 new stores were launched in Midtrans , with the highest activity in 2026-02 (10 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 10.5%

10 stores launched

2026-01 6.3%

6 stores launched

2025-12 11.6%

11 stores launched

2025-11 7.4%

7 stores launched

2025-10 10.5%

10 stores launched

2025-09 7.4%

7 stores launched

2025-08 8.4%

8 stores launched

2025-07 7.4%

7 stores launched

2025-06 10.5%

10 stores launched

2025-05 6.3%

6 stores launched

2025-04 7.4%

7 stores launched

2025-03 6.3%

6 stores launched

Monthly Trend

Monthly store launches in Midtrans (March 2026)
Monthly store launches in Midtrans over the past 12 months
Month Stores Launched Percentage
2026-02 10 10.53%
2026-01 6 6.32%
2025-12 11 11.58%
2025-11 7 7.37%
2025-10 10 10.53%
2025-09 7 7.37%
2025-08 8 8.42%
2025-07 7 7.37%
2025-06 10 10.53%
2025-05 6 6.32%
2025-04 7 7.37%
2025-03 6 6.32%

Active Stores by Launch Year

Currently, 352 active stores in Midtrans are tracked in our database , with the most stores launched in 2026 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 4.5%

16 active stores

2025 24.7%

87 active stores

2024 6.5%

23 active stores

2023 4.8%

17 active stores

2022 4.3%

15 active stores

2021 8.0%

28 active stores

2020 6.8%

24 active stores

2019 5.4%

19 active stores

2018 8.0%

28 active stores

2017 7.1%

25 active stores

2016 3.1%

11 active stores

2015 2.0%

7 active stores

2014 4.8%

17 active stores

2013 2.6%

9 active stores

2012 0.9%

3 active stores

Distribution by Launch Year

Active stores in Midtrans by original launch year (March 2026)
Active stores in Midtrans by launch year
Launch Year Active Stores Percentage
2026 16 4.55%
2025 87 24.72%
2024 23 6.53%
2023 17 4.83%
2022 15 4.26%
2021 28 7.95%
2020 24 6.82%
2019 19 5.40%
2018 28 7.95%
2017 25 7.10%
2016 11 3.13%
2015 7 1.99%
2014 17 4.83%
2013 9 2.56%
2012 3 0.85%
2011 8 2.27%
2010 4 1.14%
2009 1 0.28%
2008 3 0.85%
2007 2 0.57%
2005 2 0.57%
2001 1 0.28%
2000 1 0.28%
1996 1 0.28%

Social Media Usage

Instagram leads with 29.7% among stores with at least one detectable social profile (270 stores) , followed by Facebook (22.8%) and TikTok (12.3%) .

Base: 411 stores with any detectable social profile (79.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.7%

270 stores

Facebook 22.8%

207 stores

TikTok 12.3%

112 stores

YouTube 10.7%

97 stores

WhatsApp 9.1%

83 stores

Twitter 5.8%

53 stores

Pinterest 3.6%

33 stores

LinkedIn 3.4%

31 stores

X 2.4%

22 stores

SoundCloud 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in Midtrans (March 2026)
Distribution of social media platforms in Midtrans e-commerce stores
Social Platform Store Count Market Share
Instagram 270 29.70%
Facebook 207 22.77%
TikTok 112 12.32%
YouTube 97 10.67%
WhatsApp 83 9.13%
Twitter 53 5.83%
Pinterest 33 3.63%
LinkedIn 31 3.41%
X 22 2.42%
SoundCloud 1 0.11%

Geographic Distribution

Indonesia leads with 88.9% (304 AI-verified stores) , followed by India (2.9%) and United States (2.6%) .

Base: 342 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

304 AI-verified stores

India 2.9%

10 AI-verified stores

9 AI-verified stores

4 AI-verified stores

3 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Midtrans (March 2026)
Geographic distribution of stores using Midtrans
Country AI-Verified Store Count Market Share
Indonesia 304 88.89%
India 10 2.92%
United States 9 2.63%
Australia 4 1.17%
Singapore 3 0.88%
Poland 1 0.29%
Belgium 1 0.29%
Canada 1 0.29%
Malaysia 1 0.29%
Germany 1 0.29%
Peru 1 0.29%
Japan 1 0.29%
Saudi Arabia 1 0.29%
Finland 1 0.29%
Switzerland 1 0.29%
China 1 0.29%
Vietnam 1 0.29%
Egypt 0 0.00%
South Africa 0 0.00%
United Kingdom 0 0.00%

Data Coverage

Field Rows count Coverage
Website 520.0 100.00%
Emails 362.0 69.62%
Phones 160.0 30.77%
Ecommerce platform 500.0 96.15%
Couriers 199.0 38.27%
Payment Providers 520.0 100.00%
Categories 296.0 56.92%
Social Media 411.0 79.04%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
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Market Intelligence

Understand the Midtrans e-commerce landscape:

Analyze 353.0 verified e-commerce stores on Midtrans - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Midtrans e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Midtrans e-commerce intelligence?

We track 353.0 verified Midtrans e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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