QIWI Payment Provider Usage Database
Explore 14.4k e-commerce stores accepting QIWI. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Custom leads with 68.0% of stores with physical delivery (9,756 stores) , followed by 1C-Bitrix (13.5%) and WooCommerce (10.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,756 stores
1,940 stores
1,470 stores
338 stores
304 stores
241 stores
70 stores
68 stores
44 stores
34 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 9756 | 67.98% |
| 1C-Bitrix | 1940 | 13.52% |
| WooCommerce | 1470 | 10.24% |
| OpenCart | 338 | 2.36% |
| Moguta.CMS | 304 | 2.12% |
| Magento | 241 | 1.68% |
| PrestaShop | 70 | 0.49% |
| CS Cart | 68 | 0.47% |
| JoomShopping | 44 | 0.31% |
| Shopify | 34 | 0.24% |
| Satu | 32 | 0.22% |
| Drupal Commerce | 17 | 0.12% |
| Nuvemshop | 16 | 0.11% |
| Wix eCommerce | 11 | 0.08% |
| VirtueMart | 10 | 0.07% |
All Stores Distribution
Custom holds 63.1% share of all QIWI e-commerce stores (9,756) , with 1C-Bitrix at 15.8% and WooCommerce at 13.1% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
9,756 stores
2,448 stores
2,022 stores
356 stores
307 stores
253 stores
75 stores
71 stores
45 stores
36 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 9756 | 63.07% |
| 1C-Bitrix | 2448 | 15.83% |
| WooCommerce | 2022 | 13.07% |
| OpenCart | 356 | 2.30% |
| Moguta.CMS | 307 | 1.98% |
| Magento | 253 | 1.64% |
| PrestaShop | 75 | 0.48% |
| CS Cart | 71 | 0.46% |
| JoomShopping | 45 | 0.29% |
| Shopify | 36 | 0.23% |
| Satu | 34 | 0.22% |
| Drupal Commerce | 19 | 0.12% |
| Nuvemshop | 16 | 0.10% |
| Wix eCommerce | 21 | 0.14% |
| VirtueMart | 10 | 0.06% |
Categories Distribution
Electronics & Technology leads with 17.0% of all stores (2,095 stores) , followed by Gifts & Special Occasions (11.8%) and Vehicles & Parts (10.9%) .
Top 10 Categories
2,095 stores
1,459 stores
1,340 stores
1,339 stores
1,267 stores
1,033 stores
806 stores
805 stores
568 stores
559 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 2095 | 16.97% |
| Gifts & Special Occasions | 1459 | 11.82% |
| Vehicles & Parts | 1340 | 10.85% |
| Health & Beauty | 1339 | 10.85% |
| Furniture & Home Decor | 1267 | 10.26% |
| Clothing & Accessories | 1033 | 8.37% |
| Sporting Goods & Outdoor Gear | 806 | 6.53% |
| Home & Garden | 805 | 6.52% |
| Tools & Hardware | 568 | 4.60% |
| Food & Beverages | 559 | 4.53% |
| Business & Industrial | 434 | 3.52% |
| Toys & Games | 201 | 1.63% |
| Arts & Entertainment | 160 | 1.30% |
| Jewelry & Watches | 157 | 1.27% |
| Pets & Pet Supplies | 123 | 1.00% |
Shipping Carriers Distribution
Почта России leads with 39.1% among AI-verified physical stores (5,802 stores) , followed by СДЭК (27.1%) and DPD (8.5%) .
Base: 9,760 AI-verified physical stores with detectable shipping carriers (59.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
5,802 stores
4,011 stores
1,254 stores
976 stores
859 stores
390 stores
342 stores
329 stores
226 stores
163 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 5802 | 39.15% |
| СДЭК | 4011 | 27.06% |
| DPD | 1254 | 8.46% |
| Boxberry | 976 | 6.59% |
| DHL | 859 | 5.80% |
| Russian Post | 390 | 2.63% |
| PickPoint | 342 | 2.31% |
| UPS | 329 | 2.22% |
| FedEx | 226 | 1.52% |
| Hermes | 163 | 1.10% |
| TNT | 118 | 0.80% |
| USPS | 107 | 0.72% |
| China Post | 93 | 0.63% |
| Yamato Japan | 85 | 0.57% |
| GLS | 66 | 0.45% |
Store Launch Timeline
Over the past 12 months, 1,934 new stores were launched in QIWI , with the highest activity in 2025-12 (64 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
64 stores launched
93 stores launched
622 stores launched
701 stores launched
120 stores launched
53 stores launched
39 stores launched
45 stores launched
56 stores launched
32 stores launched
97 stores launched
12 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 64 | 3.31% |
| 2025-11 | 93 | 4.81% |
| 2025-10 | 622 | 32.16% |
| 2025-09 | 701 | 36.25% |
| 2025-08 | 120 | 6.20% |
| 2025-07 | 53 | 2.74% |
| 2025-06 | 39 | 2.02% |
| 2025-05 | 45 | 2.33% |
| 2025-04 | 56 | 2.90% |
| 2025-03 | 32 | 1.65% |
| 2025-02 | 97 | 5.02% |
| 2025-01 | 12 | 0.62% |
Active Stores by Launch Year
Currently, 13,767 active stores in QIWI are tracked in our database , with the most stores launched in 2025 (1,950 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,950 active stores
522 active stores
1,428 active stores
1,219 active stores
836 active stores
1,151 active stores
1,271 active stores
748 active stores
931 active stores
644 active stores
495 active stores
416 active stores
529 active stores
332 active stores
312 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1950 | 14.16% |
| 2024 | 522 | 3.79% |
| 2023 | 1428 | 10.37% |
| 2022 | 1219 | 8.85% |
| 2021 | 836 | 6.07% |
| 2020 | 1151 | 8.36% |
| 2019 | 1271 | 9.23% |
| 2018 | 748 | 5.43% |
| 2017 | 931 | 6.76% |
| 2016 | 644 | 4.68% |
| 2015 | 495 | 3.60% |
| 2014 | 416 | 3.02% |
| 2013 | 529 | 3.84% |
| 2012 | 332 | 2.41% |
| 2011 | 312 | 2.27% |
| 2010 | 238 | 1.73% |
| 2009 | 193 | 1.40% |
| 2008 | 132 | 0.96% |
| 2007 | 115 | 0.84% |
| 2006 | 81 | 0.59% |
| 2005 | 54 | 0.39% |
| 2004 | 43 | 0.31% |
| 2003 | 42 | 0.31% |
| 2002 | 23 | 0.17% |
| 2001 | 29 | 0.21% |
| 2000 | 18 | 0.13% |
| 1999 | 6 | 0.04% |
| 1998 | 6 | 0.04% |
| 1997 | 2 | 0.01% |
| 1996 | 1 | 0.01% |
Geographic Distribution
Russia leads with 94.3% (12,608 AI-verified stores) , followed by Kazakhstan (1.9%) and Ukraine (0.7%) .
Base: 13,369 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
12,608 AI-verified stores
251 AI-verified stores
98 AI-verified stores
77 AI-verified stores
69 AI-verified stores
49 AI-verified stores
40 AI-verified stores
23 AI-verified stores
22 AI-verified stores
20 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 12608 | 94.31% |
| Kazakhstan | 251 | 1.88% |
| Ukraine | 98 | 0.73% |
| United States | 77 | 0.58% |
| Romania | 69 | 0.52% |
| Belarus | 49 | 0.37% |
| China | 40 | 0.30% |
| Argentina | 23 | 0.17% |
| Germany | 22 | 0.16% |
| Turkey | 20 | 0.15% |
| United Kingdom | 17 | 0.13% |
| India | 15 | 0.11% |
| Moldova | 13 | 0.10% |
| Italy | 11 | 0.08% |
| Poland | 11 | 0.08% |
| France | 9 | 0.07% |
| Netherlands | 9 | 0.07% |
| Spain | 9 | 0.07% |
| Uzbekistan | 9 | 0.07% |
| Lithuania | 9 | 0.07% |
Featured Stores
Discover the strongest performers and newest entrants in QIWI's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom - Books & Media
Custom - Gifts & Special Occasions
Moguta.CMS - Business & Industrial
Custom - Health & Beauty
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 16.4k | 100.00% |
| Emails | 13.2k | 80.46% |
| Phones | 8.5k | 51.55% |
| Ecommerce platform | 15.6k | 95.01% |
| Couriers | 9.8k | 59.53% |
| Payment Providers | 16.4k | 100.00% |
| Categories | 13.4k | 81.77% |
| Social Media | 8.2k | 50.25% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
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Maximize Your ROI
Use our detailed QIWI E-commerce Database to:
Gain actionable insights into 14.4k physical stores in QIWI.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at QIWI online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the QIWI E-commerce Database?
-
Our database covers over 14.4k QIWI physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
YouTube leads with 32.1% among stores with at least one detectable social profile (3,671 stores) , followed by Instagram (24.1%) and Twitter (13.6%) .
Base: 8,239 stores with any detectable social profile (50.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,671 stores
2,750 stores
1,558 stores
1,498 stores
1,353 stores
211 stores
172 stores
97 stores
66 stores
54 stores
Visual Distribution