QIWI Payment Provider Usage Database
Explore 13.3k verified e-commerce stores accepting QIWI. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 15.6k domains. 13.3k verified as active stores with physical delivery.
· · Next full refresh: May 2026
13.3k verified active stores out of 15.6k detected · 85.0% verification rate
E-commerce Platforms Distribution
Custom leads with 62.2% of stores with physical delivery (8,149 stores) , followed by 1C-Bitrix (18.3%) and WooCommerce (10.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,149 stores
2,400 stores
1,403 stores
268 stores
234 stores
211 stores
102 stores
65 stores
59 stores
52 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 8149 | 62.23% |
| 1C-Bitrix | 2400 | 18.33% |
| WooCommerce | 1403 | 10.71% |
| OpenCart | 268 | 2.05% |
| Moguta.CMS | 234 | 1.79% |
| VirtueMart | 211 | 1.61% |
| miniShop2 | 102 | 0.78% |
| ReadyScript | 65 | 0.50% |
| PrestaShop | 59 | 0.45% |
| S3 (Megagroup) Shop2 | 52 | 0.40% |
| JoomShopping | 41 | 0.31% |
| CS-Cart, CS Cart | 35 | 0.27% |
| ContentSpeed | 29 | 0.22% |
| Nuvemshop | 25 | 0.19% |
| CS Cart, CS-Cart | 22 | 0.17% |
All Stores Distribution
Custom holds 55.6% share of all QIWI e-commerce stores (8,149) , with 1C-Bitrix at 19.6% and WooCommerce at 14.3% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
8,149 stores
2,866 stores
2,088 stores
302 stores
242 stores
229 stores
127 stores
68 stores
66 stores
53 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 8149 | 55.65% |
| 1C-Bitrix | 2866 | 19.57% |
| WooCommerce | 2088 | 14.26% |
| OpenCart | 302 | 2.06% |
| Moguta.CMS | 242 | 1.65% |
| VirtueMart | 229 | 1.56% |
| miniShop2 | 127 | 0.87% |
| ReadyScript | 68 | 0.46% |
| PrestaShop | 66 | 0.45% |
| S3 (Megagroup) Shop2 | 53 | 0.36% |
| JoomShopping | 42 | 0.29% |
| CS-Cart, CS Cart | 36 | 0.25% |
| ContentSpeed | 328 | 2.24% |
| Nuvemshop | 25 | 0.17% |
| CS Cart, CS-Cart | 23 | 0.16% |
Categories Distribution
Gifts & Special Occasions leads with 22.7% of all stores (2,857 stores) , followed by Electronics & Technology (11.3%) and Tools & Hardware (9.8%) .
Base: 12,593 AI-verified stores with physical delivery and detected product categories (94.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,857 stores
1,418 stores
1,228 stores
1,064 stores
1,024 stores
1,005 stores
909 stores
861 stores
752 stores
339 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Gifts & Special Occasions | 2857 | 22.69% |
| Electronics & Technology | 1418 | 11.26% |
| Tools & Hardware | 1228 | 9.75% |
| Sporting Goods & Outdoor Gear | 1064 | 8.45% |
| Health & Beauty | 1024 | 8.13% |
| Home & Garden | 1005 | 7.98% |
| Vehicles & Parts | 909 | 7.22% |
| Furniture & Home Decor | 861 | 6.84% |
| Clothing & Accessories | 752 | 5.97% |
| Toys & Games | 339 | 2.69% |
| Arts & Entertainment | 296 | 2.35% |
| Food & Beverages | 294 | 2.33% |
| Business & Industrial | 269 | 2.14% |
| Jewelry & Watches | 160 | 1.27% |
| Books & Media | 117 | 0.93% |
Shipping Carriers Distribution
Почта России leads with 38.9% among AI-verified physical stores (4,507 stores) , followed by СДЭК (27.6%) and DPD (6.9%) .
Base: 7,836 AI-verified physical stores with detectable shipping carriers (50.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,507 stores
3,200 stores
804 stores
797 stores
712 stores
298 stores
279 stores
273 stores
172 stores
172 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 4507 | 38.92% |
| СДЭК | 3200 | 27.63% |
| DPD | 804 | 6.94% |
| Boxberry | 797 | 6.88% |
| DHL | 712 | 6.15% |
| Speedy | 298 | 2.57% |
| PickPoint | 279 | 2.41% |
| UPS | 273 | 2.36% |
| Russian Post | 172 | 1.49% |
| FedEx | 172 | 1.49% |
| TNT | 107 | 0.92% |
| China Post | 87 | 0.75% |
| Hermes | 70 | 0.60% |
| USPS | 56 | 0.48% |
| Yamato Japan | 47 | 0.41% |
Store Launch Timeline
Over the past 12 months, 2,696 new stores were launched in QIWI , with the highest activity in 2026-03 (65 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
65 stores launched
1,095 stores launched
68 stores launched
44 stores launched
67 stores launched
570 stores launched
606 stores launched
31 stores launched
42 stores launched
36 stores launched
31 stores launched
41 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 65 | 2.41% |
| 2026-02 | 1095 | 40.62% |
| 2026-01 | 68 | 2.52% |
| 2025-12 | 44 | 1.63% |
| 2025-11 | 67 | 2.49% |
| 2025-10 | 570 | 21.14% |
| 2025-09 | 606 | 22.48% |
| 2025-08 | 31 | 1.15% |
| 2025-07 | 42 | 1.56% |
| 2025-06 | 36 | 1.34% |
| 2025-05 | 31 | 1.15% |
| 2025-04 | 41 | 1.52% |
Active Stores by Launch Year
Currently, 13,086 active stores in QIWI are tracked in our database , with the most stores launched in 2026 (1,228 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,228 active stores
1,674 active stores
426 active stores
1,265 active stores
1,076 active stores
759 active stores
1,018 active stores
1,249 active stores
587 active stores
719 active stores
509 active stores
419 active stores
363 active stores
455 active stores
279 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1228 | 9.38% |
| 2025 | 1674 | 12.79% |
| 2024 | 426 | 3.26% |
| 2023 | 1265 | 9.67% |
| 2022 | 1076 | 8.22% |
| 2021 | 759 | 5.80% |
| 2020 | 1018 | 7.78% |
| 2019 | 1249 | 9.54% |
| 2018 | 587 | 4.49% |
| 2017 | 719 | 5.49% |
| 2016 | 509 | 3.89% |
| 2015 | 419 | 3.20% |
| 2014 | 363 | 2.77% |
| 2013 | 455 | 3.48% |
| 2012 | 279 | 2.13% |
| 2011 | 253 | 1.93% |
| 2010 | 199 | 1.52% |
| 2009 | 167 | 1.28% |
| 2008 | 105 | 0.80% |
| 2007 | 96 | 0.73% |
| 2006 | 61 | 0.47% |
| 2005 | 39 | 0.30% |
| 2004 | 39 | 0.30% |
| 2003 | 33 | 0.25% |
| 2002 | 16 | 0.12% |
| 2001 | 24 | 0.18% |
| 2000 | 16 | 0.12% |
| 1999 | 4 | 0.03% |
| 1998 | 6 | 0.05% |
| 1997 | 2 | 0.02% |
Geographic Distribution
Russia leads with 93.5% (12,019 AI-verified stores) , followed by Kazakhstan (1.6%) and United States (0.9%) .
Base: 12,859 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
12,019 AI-verified stores
212 AI-verified stores
112 AI-verified stores
77 AI-verified stores
76 AI-verified stores
38 AI-verified stores
34 AI-verified stores
32 AI-verified stores
29 AI-verified stores
28 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 12019 | 93.47% |
| Kazakhstan | 212 | 1.65% |
| United States | 112 | 0.87% |
| Ukraine | 77 | 0.60% |
| Romania | 76 | 0.59% |
| Belarus | 38 | 0.30% |
| Argentina | 34 | 0.26% |
| Uzbekistan | 32 | 0.25% |
| Italy | 29 | 0.23% |
| China | 28 | 0.22% |
| United Kingdom | 27 | 0.21% |
| Germany | 27 | 0.21% |
| Poland | 23 | 0.18% |
| France | 22 | 0.17% |
| Spain | 21 | 0.16% |
| Turkey | 20 | 0.16% |
| India | 17 | 0.13% |
| Canada | 16 | 0.12% |
| Moldova | 16 | 0.12% |
| Vietnam | 13 | 0.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
1C-Bitrix - Electronics & Technology
Custom - Health & Beauty
1C-Bitrix
Custom - Vehicles & Parts
Magento - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
ReadyScript - Electronics & Technology
ReadyScript - Electronics & Technology
Custom - Vehicles & Parts
WooCommerce - Electronics & Technology
WooCommerce - Books & Media
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 15.6k | 100.00% |
| Emails | 11.6k | 74.20% |
| Phones | 7.0k | 44.51% |
| Ecommerce platform | 15.0k | 95.96% |
| Couriers | 7.8k | 50.14% |
| Payment Providers | 15.6k | 100.00% |
| Categories | 12.9k | 82.81% |
| Social Media | 7.9k | 50.84% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the QIWI e-commerce landscape:
Analyze 13.3k verified e-commerce stores on QIWI - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across QIWI e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the QIWI e-commerce intelligence?
-
We track 13.3k verified QIWI e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.4% among stores with at least one detectable social profile (3,275 stores) , followed by YouTube (30.4%) and Facebook (11.9%) .
Base: 7,944 stores with any detectable social profile (50.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,275 stores
3,076 stores
1,203 stores
1,175 stores
871 stores
156 stores
140 stores
98 stores
63 stores
58 stores
Visual Distribution