QIWI Stores: E-commerce Sites Accepting QIWI
Explore 11.7k verified e-commerce stores accepting QIWI. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 14.1k domains. 11.7k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
11.7k verified active stores out of 14.1k detected · 82.5% verification rate
E-commerce Platforms Distribution
Custom stores with 59.7% of stores with physical delivery (6,874 stores) , followed by 1C-Bitrix (18.4%) and WooCommerce (11.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,874 stores
2,114 stores
1,346 stores
258 stores
223 stores
209 stores
176 stores
62 stores
53 stores
40 stores
Visual Distribution
6,874 stores
2,114 stores
1,346 stores
258 stores
223 stores
209 stores
176 stores
62 stores
53 stores
40 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 6874 | 59.71% |
| 1C-Bitrix | 2114 | 18.36% |
| WooCommerce | 1346 | 11.69% |
| OpenCart | 258 | 2.24% |
| Moguta.CMS | 223 | 1.94% |
| VirtueMart | 209 | 1.82% |
| miniShop2 | 176 | 1.53% |
| ReadyScript | 62 | 0.54% |
| PrestaShop | 53 | 0.46% |
| S3 (Megagroup) Shop2 | 40 | 0.35% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 51.7% share of all QIWI e-commerce stores (6,874) , with 1C-Bitrix at 19.5% and WooCommerce at 15.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
6,874 stores
2,598 stores
2,021 stores
289 stores
231 stores
221 stores
207 stores
63 stores
61 stores
41 stores
Visual Distribution
6,874 stores
2,598 stores
2,021 stores
289 stores
231 stores
221 stores
207 stores
63 stores
61 stores
41 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 6874 | 51.70% |
| 1C-Bitrix | 2598 | 19.54% |
| WooCommerce | 2021 | 15.20% |
| OpenCart | 289 | 2.17% |
| Moguta.CMS | 231 | 1.74% |
| VirtueMart | 221 | 1.66% |
| miniShop2 | 207 | 1.56% |
| ReadyScript | 63 | 0.47% |
| PrestaShop | 61 | 0.46% |
| S3 (Megagroup) Shop2 | 41 | 0.31% |
Categories Distribution
Gifts & Special Occasions stores with 22.2% of all stores (2,453 stores) , followed by Electronics & Technology (11.4%) and Tools & Hardware (9.0%) .
Base: 11,064 AI-verified stores with physical delivery and detected product categories (94.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,453 stores
1,265 stores
996 stores
988 stores
896 stores
839 stores
813 stores
768 stores
702 stores
311 stores
Visual Distribution
2,453 stores
1,265 stores
996 stores
988 stores
896 stores
839 stores
813 stores
768 stores
702 stores
311 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Gifts & Special Occasions | 2453 | 22.17% |
| Electronics & Technology | 1265 | 11.43% |
| Tools & Hardware | 996 | 9.00% |
| Home & Garden | 988 | 8.93% |
| Health & Beauty | 896 | 8.10% |
| Furniture & Home Decor | 839 | 7.58% |
| Sporting Goods & Outdoor Gear | 813 | 7.35% |
| Vehicles & Parts | 768 | 6.94% |
| Clothing & Accessories | 702 | 6.34% |
| Toys & Games | 311 | 2.81% |
Shipping Carriers Distribution
Почта России stores with 38.1% among AI-verified physical stores (4,065 stores) , followed by СДЭК (30.0%) and DPD (8.0%) .
Base: 6,907 AI-verified physical stores with detectable shipping carriers (48.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,065 stores
3,204 stores
855 stores
800 stores
672 stores
264 stores
213 stores
117 stores
108 stores
97 stores
Visual Distribution
4,065 stores
3,204 stores
855 stores
800 stores
672 stores
264 stores
213 stores
117 stores
108 stores
97 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 4065 | 38.05% |
| СДЭК | 3204 | 29.99% |
| DPD | 855 | 8.00% |
| Boxberry | 800 | 7.49% |
| DHL | 672 | 6.29% |
| PickPoint | 264 | 2.47% |
| UPS | 213 | 1.99% |
| FedEx | 117 | 1.10% |
| Russian Post | 108 | 1.01% |
| TNT | 97 | 0.91% |
Store Launch Timeline
Over the past 12 months, 2,338 new stores were launched in QIWI , with the highest activity in 2026-05 (50 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
50 stores launched
41 stores launched
41 stores launched
953 stores launched
56 stores launched
37 stores launched
62 stores launched
569 stores launched
460 stores launched
26 stores launched
32 stores launched
11 stores launched
Monthly Trend
2.1% of last 12 months
1.8% of last 12 months
1.8% of last 12 months
40.8% of last 12 months
2.4% of last 12 months
1.6% of last 12 months
2.7% of last 12 months
24.3% of last 12 months
19.7% of last 12 months
1.1% of last 12 months
1.4% of last 12 months
0.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 50 | 2.14% |
| 2026-04 | 41 | 1.75% |
| 2026-03 | 41 | 1.75% |
| 2026-02 | 953 | 40.76% |
| 2026-01 | 56 | 2.40% |
| 2025-12 | 37 | 1.58% |
| 2025-11 | 62 | 2.65% |
| 2025-10 | 569 | 24.34% |
| 2025-09 | 460 | 19.67% |
| 2025-08 | 26 | 1.11% |
| 2025-07 | 32 | 1.37% |
| 2025-06 | 11 | 0.47% |
Active Stores by Launch Year
Currently, 11,454 active stores in QIWI are tracked in our database , with the most stores launched in 2026 (1,148 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,148 active stores
1,446 active stores
379 active stores
995 active stores
743 active stores
722 active stores
974 active stores
1,019 active stores
540 active stores
628 active stores
477 active stores
378 active stores
342 active stores
406 active stores
261 active stores
Distribution by Launch Year
10.0% of tracked active stores
12.6% of tracked active stores
3.3% of tracked active stores
8.7% of tracked active stores
6.5% of tracked active stores
6.3% of tracked active stores
8.5% of tracked active stores
8.9% of tracked active stores
4.7% of tracked active stores
5.5% of tracked active stores
4.2% of tracked active stores
3.3% of tracked active stores
3.0% of tracked active stores
3.5% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1148 | 10.02% |
| 2025 | 1446 | 12.62% |
| 2024 | 379 | 3.31% |
| 2023 | 995 | 8.69% |
| 2022 | 743 | 6.49% |
| 2021 | 722 | 6.30% |
| 2020 | 974 | 8.50% |
| 2019 | 1019 | 8.90% |
| 2018 | 540 | 4.71% |
| 2017 | 628 | 5.48% |
| 2016 | 477 | 4.16% |
| 2015 | 378 | 3.30% |
| 2014 | 342 | 2.99% |
| 2013 | 406 | 3.54% |
| 2012 | 261 | 2.28% |
Geographic Distribution
Russia stores with 93.2% (10,595 AI-verified stores) , followed by Kazakhstan (1.7%) and United States (0.9%) .
Base: 11,367 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
10,595 AI-verified stores
198 AI-verified stores
98 AI-verified stores
70 AI-verified stores
65 AI-verified stores
38 AI-verified stores
32 AI-verified stores
31 AI-verified stores
28 AI-verified stores
28 AI-verified stores
Visual Distribution
10,595 AI-verified stores
198 AI-verified stores
98 AI-verified stores
70 AI-verified stores
65 AI-verified stores
38 AI-verified stores
32 AI-verified stores
31 AI-verified stores
28 AI-verified stores
28 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 10595 | 93.21% |
| Kazakhstan | 198 | 1.74% |
| United States | 98 | 0.86% |
| Ukraine | 70 | 0.62% |
| Romania | 65 | 0.57% |
| Belarus | 38 | 0.33% |
| China | 32 | 0.28% |
| Uzbekistan | 31 | 0.27% |
| Argentina | 28 | 0.25% |
| Italy | 28 | 0.25% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom - Clothing & Accessories
Magento
Custom - Furniture & Home Decor
Custom - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
ReadyScript - Electronics & Technology
WooCommerce
ReadyScript - Electronics & Technology
Custom - Books & Media
Custom - Home & Garden
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.1k | 100.00% |
| Emails | 10.8k | 76.43% |
| Phones | 10.3k | 72.75% |
| Ecommerce platform | 13.5k | 95.61% |
| Couriers | 6.9k | 48.88% |
| Payment Providers | 14.1k | 100.00% |
| Categories | 11.5k | 81.09% |
| Social Media | 6.7k | 47.72% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the QIWI e-commerce landscape:
Analyze 11.7k verified e-commerce stores on QIWI - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across QIWI e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the QIWI e-commerce intelligence?
-
We track 11.7k verified QIWI e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.8% among stores with at least one detectable social profile (2,979 stores) , followed by YouTube (28.1%) and Facebook (12.7%) .
Base: 6,743 stores with any detectable social profile (47.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,979 stores
2,402 stores
1,089 stores
940 stores
712 stores
148 stores
133 stores
62 stores
54 stores
38 stores
Visual Distribution
2,979 stores
2,402 stores
1,089 stores
940 stores
712 stores
148 stores
133 stores
62 stores
54 stores
38 stores