QIWI Stores: E-commerce Sites Accepting QIWI
Explore 12.5k verified e-commerce stores accepting QIWI. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 15.0k domains. 12.5k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
12.5k verified active stores out of 15.0k detected · 83.7% verification rate
E-commerce Platforms Distribution
Custom stores with 60.8% of stores with physical delivery (7,508 stores) , followed by 1C-Bitrix (18.8%) and WooCommerce (11.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,508 stores
2,327 stores
1,374 stores
270 stores
244 stores
211 stores
101 stores
64 stores
56 stores
41 stores
Visual Distribution
7,508 stores
2,327 stores
1,374 stores
270 stores
244 stores
211 stores
101 stores
64 stores
56 stores
41 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 7508 | 60.79% |
| 1C-Bitrix | 2327 | 18.84% |
| WooCommerce | 1374 | 11.13% |
| OpenCart | 270 | 2.19% |
| Moguta.CMS | 244 | 1.98% |
| VirtueMart | 211 | 1.71% |
| miniShop2 | 101 | 0.82% |
| ReadyScript | 64 | 0.52% |
| PrestaShop | 56 | 0.45% |
| S3 (Megagroup) Shop2 | 41 | 0.33% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 53.8% share of all QIWI e-commerce stores (7,508) , with 1C-Bitrix at 19.9% and WooCommerce at 14.6% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
7,508 stores
2,783 stores
2,040 stores
301 stores
252 stores
228 stores
123 stores
66 stores
64 stores
42 stores
Visual Distribution
7,508 stores
2,783 stores
2,040 stores
301 stores
252 stores
228 stores
123 stores
66 stores
64 stores
42 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 7508 | 53.79% |
| 1C-Bitrix | 2783 | 19.94% |
| WooCommerce | 2040 | 14.62% |
| OpenCart | 301 | 2.16% |
| Moguta.CMS | 252 | 1.81% |
| VirtueMart | 228 | 1.63% |
| miniShop2 | 123 | 0.88% |
| ReadyScript | 66 | 0.47% |
| PrestaShop | 64 | 0.46% |
| S3 (Megagroup) Shop2 | 42 | 0.30% |
Categories Distribution
Gifts & Special Occasions stores with 23.1% of all stores (2,744 stores) , followed by Electronics & Technology (11.0%) and Tools & Hardware (9.5%) .
Base: 11,880 AI-verified stores with physical delivery and detected product categories (94.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,744 stores
1,311 stores
1,127 stores
984 stores
976 stores
946 stores
845 stores
824 stores
715 stores
325 stores
Visual Distribution
2,744 stores
1,311 stores
1,127 stores
984 stores
976 stores
946 stores
845 stores
824 stores
715 stores
325 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Gifts & Special Occasions | 2744 | 23.10% |
| Electronics & Technology | 1311 | 11.04% |
| Tools & Hardware | 1127 | 9.49% |
| Health & Beauty | 984 | 8.28% |
| Sporting Goods & Outdoor Gear | 976 | 8.22% |
| Home & Garden | 946 | 7.96% |
| Furniture & Home Decor | 845 | 7.11% |
| Vehicles & Parts | 824 | 6.94% |
| Clothing & Accessories | 715 | 6.02% |
| Toys & Games | 325 | 2.74% |
Shipping Carriers Distribution
Почта России stores with 37.8% among AI-verified physical stores (4,172 stores) , followed by СДЭК (28.2%) and DPD (7.2%) .
Base: 7,380 AI-verified physical stores with detectable shipping carriers (49.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,172 stores
3,117 stores
793 stores
792 stores
701 stores
277 stores
263 stores
236 stores
168 stores
168 stores
Visual Distribution
4,172 stores
3,117 stores
793 stores
792 stores
701 stores
277 stores
263 stores
236 stores
168 stores
168 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 4172 | 37.76% |
| СДЭК | 3117 | 28.21% |
| DPD | 793 | 7.18% |
| Boxberry | 792 | 7.17% |
| DHL | 701 | 6.34% |
| PickPoint | 277 | 2.51% |
| UPS | 263 | 2.38% |
| Speedy | 236 | 2.14% |
| FedEx | 168 | 1.52% |
| Russian Post | 168 | 1.52% |
Store Launch Timeline
Over the past 12 months, 2,602 new stores were launched in QIWI , with the highest activity in 2026-04 (57 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
57 stores launched
53 stores launched
1,041 stores launched
64 stores launched
40 stores launched
63 stores launched
571 stores launched
585 stores launched
31 stores launched
42 stores launched
36 stores launched
19 stores launched
Monthly Trend
2.2% of last 12 months
2.0% of last 12 months
40.0% of last 12 months
2.5% of last 12 months
1.5% of last 12 months
2.4% of last 12 months
21.9% of last 12 months
22.5% of last 12 months
1.2% of last 12 months
1.6% of last 12 months
1.4% of last 12 months
0.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 57 | 2.19% |
| 2026-03 | 53 | 2.04% |
| 2026-02 | 1041 | 40.01% |
| 2026-01 | 64 | 2.46% |
| 2025-12 | 40 | 1.54% |
| 2025-11 | 63 | 2.42% |
| 2025-10 | 571 | 21.94% |
| 2025-09 | 585 | 22.48% |
| 2025-08 | 31 | 1.19% |
| 2025-07 | 42 | 1.61% |
| 2025-06 | 36 | 1.38% |
| 2025-05 | 19 | 0.73% |
Active Stores by Launch Year
Currently, 12,355 active stores in QIWI are tracked in our database , with the most stores launched in 2026 (1,220 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,220 active stores
1,629 active stores
416 active stores
1,081 active stores
931 active stores
735 active stores
990 active stores
1,155 active stores
563 active stores
685 active stores
480 active stores
396 active stores
347 active stores
434 active stores
268 active stores
Distribution by Launch Year
9.9% of tracked active stores
13.2% of tracked active stores
3.4% of tracked active stores
8.7% of tracked active stores
7.5% of tracked active stores
5.9% of tracked active stores
8.0% of tracked active stores
9.3% of tracked active stores
4.6% of tracked active stores
5.5% of tracked active stores
3.9% of tracked active stores
3.2% of tracked active stores
2.8% of tracked active stores
3.5% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1220 | 9.87% |
| 2025 | 1629 | 13.18% |
| 2024 | 416 | 3.37% |
| 2023 | 1081 | 8.75% |
| 2022 | 931 | 7.54% |
| 2021 | 735 | 5.95% |
| 2020 | 990 | 8.01% |
| 2019 | 1155 | 9.35% |
| 2018 | 563 | 4.56% |
| 2017 | 685 | 5.54% |
| 2016 | 480 | 3.89% |
| 2015 | 396 | 3.21% |
| 2014 | 347 | 2.81% |
| 2013 | 434 | 3.51% |
| 2012 | 268 | 2.17% |
Geographic Distribution
Russia stores with 93.3% (11,405 AI-verified stores) , followed by Kazakhstan (1.7%) and United States (0.9%) .
Base: 12,224 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
11,405 AI-verified stores
210 AI-verified stores
107 AI-verified stores
76 AI-verified stores
67 AI-verified stores
36 AI-verified stores
34 AI-verified stores
31 AI-verified stores
30 AI-verified stores
28 AI-verified stores
Visual Distribution
11,405 AI-verified stores
210 AI-verified stores
107 AI-verified stores
76 AI-verified stores
67 AI-verified stores
36 AI-verified stores
34 AI-verified stores
31 AI-verified stores
30 AI-verified stores
28 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 11405 | 93.30% |
| Kazakhstan | 210 | 1.72% |
| United States | 107 | 0.88% |
| Ukraine | 76 | 0.62% |
| Romania | 67 | 0.55% |
| Belarus | 36 | 0.29% |
| Argentina | 34 | 0.28% |
| Uzbekistan | 31 | 0.25% |
| China | 30 | 0.25% |
| Italy | 28 | 0.23% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
1C-Bitrix
1C-Bitrix - Electronics & Technology
Custom - Clothing & Accessories
Custom - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Home & Garden
Custom - Electronics & Technology
Custom - Tools & Hardware
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 15.0k | 100.00% |
| Emails | 11.3k | 75.61% |
| Phones | 10.9k | 73.03% |
| Ecommerce platform | 14.3k | 95.49% |
| Couriers | 7.4k | 49.28% |
| Payment Providers | 15.0k | 100.00% |
| Categories | 12.3k | 81.94% |
| Social Media | 7.4k | 49.42% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the QIWI e-commerce landscape:
Analyze 12.5k verified e-commerce stores on QIWI - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across QIWI e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the QIWI e-commerce intelligence?
-
We track 12.5k verified QIWI e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 33.3% among stores with at least one detectable social profile (3,150 stores) , followed by YouTube (28.7%) and Facebook (12.1%) .
Base: 7,401 stores with any detectable social profile (49.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,150 stores
2,712 stores
1,145 stores
1,120 stores
818 stores
152 stores
138 stores
95 stores
63 stores
56 stores
Visual Distribution
3,150 stores
2,712 stores
1,145 stores
1,120 stores
818 stores
152 stores
138 stores
95 stores
63 stores
56 stores