Online Stores Using QIWI
Explore 12.4k verified e-commerce stores with QIWI detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 15.4k domains. 12.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
12.4k verified active stores out of 15.4k detected · 80.4% verification rate
E-commerce Platforms Distribution
Custom stores with 45.5% of stores with physical delivery (5,643 stores) , followed by 1C-Bitrix (22.7%) and WooCommerce (11.6%) .
Base: 12,395 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,643 stores
2,814 stores
1,438 stores
1,264 stores
240 stores
236 stores
155 stores
88 stores
78 stores
60 stores
Visual Distribution
5,643 stores
2,814 stores
1,438 stores
1,264 stores
240 stores
236 stores
155 stores
88 stores
78 stores
60 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 5643 | 45.53% |
| 1C-Bitrix | 2814 | 22.70% |
| WooCommerce | 1438 | 11.60% |
| OpenCart | 1264 | 10.20% |
| VirtueMart | 240 | 1.94% |
| Moguta.CMS | 236 | 1.90% |
| inSales | 155 | 1.25% |
| 1C-Bitrix, Aspro Max | 88 | 0.71% |
| Shopify | 78 | 0.63% |
| CS Cart | 60 | 0.48% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 38.1% share of detected QIWI e-commerce signals (5,869) , with 1C-Bitrix at 21.9% and WooCommerce at 14.0% (October 2026) .
Base: 15,411 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
5,869 websites
3,379 websites
2,165 websites
1,321 websites
255 websites
248 websites
164 websites
89 websites
85 websites
65 websites
Visual Distribution
5,869 websites
3,379 websites
2,165 websites
1,321 websites
255 websites
248 websites
164 websites
89 websites
85 websites
65 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 5869 | 38.08% |
| 1C-Bitrix | 3379 | 21.93% |
| WooCommerce | 2165 | 14.05% |
| OpenCart | 1321 | 8.57% |
| VirtueMart | 255 | 1.65% |
| Moguta.CMS | 248 | 1.61% |
| inSales | 164 | 1.06% |
| 1C-Bitrix, Aspro Max | 89 | 0.58% |
| Shopify | 85 | 0.55% |
| CS Cart | 65 | 0.42% |
Categories Distribution
Gifts & Special Occasions stores with 22.5% of all stores (2,783 stores) , followed by Tools & Hardware (9.3%) and Health & Beauty (8.8%) .
Base: 12,395 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,783 stores
1,150 stores
1,093 stores
1,073 stores
969 stores
892 stores
890 stores
842 stores
395 stores
361 stores
Visual Distribution
2,783 stores
1,150 stores
1,093 stores
1,073 stores
969 stores
892 stores
890 stores
842 stores
395 stores
361 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Gifts & Special Occasions | 2783 | 22.45% |
| Tools & Hardware | 1150 | 9.28% |
| Health & Beauty | 1093 | 8.82% |
| Sporting Goods & Outdoor Gear | 1073 | 8.66% |
| Home & Garden | 969 | 7.82% |
| Vehicles & Parts | 892 | 7.20% |
| Electronics & Technology | 890 | 7.18% |
| Clothing & Accessories | 842 | 6.79% |
| Business & Industrial | 395 | 3.19% |
| Arts & Entertainment | 361 | 2.91% |
Shipping Carriers Distribution
Почта России accounts for 24.2% of displayed detection occurrences (5,531 occurrences) , followed by СДЭК (20.6%) and Деловые Линии (11.5%) .
Base: 22,888 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
5,531 occurrences
4,705 occurrences
2,628 occurrences
2,599 occurrences
1,560 occurrences
1,497 occurrences
1,162 occurrences
1,141 occurrences
1,103 occurrences
962 occurrences
Visual Distribution
5,531 occurrences
4,705 occurrences
2,628 occurrences
2,599 occurrences
1,560 occurrences
1,497 occurrences
1,162 occurrences
1,141 occurrences
1,103 occurrences
962 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Почта России | 5531 | 24.17% |
| СДЭК | 4705 | 20.56% |
| Деловые Линии | 2628 | 11.48% |
| ПЭК | 2599 | 11.36% |
| Яндекс Доставка | 1560 | 6.82% |
| EMS | 1497 | 6.54% |
| Желдорэкспедиция | 1162 | 5.08% |
| ТК КИТ | 1141 | 4.99% |
| Boxberry | 1103 | 4.82% |
| Байкал Сервис | 962 | 4.20% |
Store Launch Timeline
Over the past 12 months, 1,833 new stores were launched in QIWI , with the highest activity in 2026-09 (43 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
43 stores launched
45 stores launched
81 stores launched
54 stores launched
52 stores launched
50 stores launched
47 stores launched
1,247 stores launched
68 stores launched
76 stores launched
62 stores launched
8 stores launched
Monthly Trend
2.3% of last 12 months
2.5% of last 12 months
4.4% of last 12 months
2.9% of last 12 months
2.8% of last 12 months
2.7% of last 12 months
2.6% of last 12 months
68.0% of last 12 months
3.7% of last 12 months
4.1% of last 12 months
3.4% of last 12 months
0.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 43 | 2.35% |
| 2026-08 | 45 | 2.45% |
| 2026-07 | 81 | 4.42% |
| 2026-06 | 54 | 2.95% |
| 2026-05 | 52 | 2.84% |
| 2026-04 | 50 | 2.73% |
| 2026-03 | 47 | 2.56% |
| 2026-02 | 1247 | 68.03% |
| 2026-01 | 68 | 3.71% |
| 2025-12 | 76 | 4.15% |
| 2025-11 | 62 | 3.38% |
| 2025-10 | 8 | 0.44% |
Active Stores by Launch Year
Currently, 12,206 active stores in QIWI are tracked in our database , with the most stores launched in 2026 (1,696 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,696 active stores
909 active stores
391 active stores
556 active stores
600 active stores
1,007 active stores
1,070 active stores
1,101 active stores
750 active stores
877 active stores
502 active stores
453 active stores
389 active stores
448 active stores
280 active stores
Distribution by Launch Year
13.9% of tracked active stores
7.4% of tracked active stores
3.2% of tracked active stores
4.6% of tracked active stores
4.9% of tracked active stores
8.3% of tracked active stores
8.8% of tracked active stores
9.0% of tracked active stores
6.1% of tracked active stores
7.2% of tracked active stores
4.1% of tracked active stores
3.7% of tracked active stores
3.2% of tracked active stores
3.7% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1696 | 13.89% |
| 2025 | 909 | 7.45% |
| 2024 | 391 | 3.20% |
| 2023 | 556 | 4.56% |
| 2022 | 600 | 4.92% |
| 2021 | 1007 | 8.25% |
| 2020 | 1070 | 8.77% |
| 2019 | 1101 | 9.02% |
| 2018 | 750 | 6.14% |
| 2017 | 877 | 7.18% |
| 2016 | 502 | 4.11% |
| 2015 | 453 | 3.71% |
| 2014 | 389 | 3.19% |
| 2013 | 448 | 3.67% |
| 2012 | 280 | 2.29% |
Geographic Distribution
Russia stores with 89.1% (11,043 active verified stores) , followed by Kazakhstan (1.7%) and United States (1.0%) .
Base: 12,395 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
11,043 active verified stores
213 active verified stores
124 active verified stores
80 active verified stores
65 active verified stores
64 active verified stores
50 active verified stores
40 active verified stores
38 active verified stores
33 active verified stores
Visual Distribution
11,043 active verified stores
213 active verified stores
124 active verified stores
80 active verified stores
65 active verified stores
64 active verified stores
50 active verified stores
40 active verified stores
38 active verified stores
33 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 11043 | 89.09% |
| Kazakhstan | 213 | 1.72% |
| United States | 124 | 1.00% |
| Ukraine | 80 | 0.65% |
| Romania | 65 | 0.52% |
| Uzbekistan | 64 | 0.52% |
| Belarus | 50 | 0.40% |
| China | 40 | 0.32% |
| Argentina | 38 | 0.31% |
| Italy | 33 | 0.27% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Sporting Goods & Outdoor Gear
1C-Bitrix - Home & Garden
Custom - Toys & Games
Custom - Vehicles & Parts
Magento - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
WooCommerce
Custom
Custom - Clothing & Accessories
Nuvemshop
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 15.4k | 100.00% |
| Emails | 13k | 84.19% |
| Phones | 12.9k | 83.44% |
| Ecommerce platform | 14.2k | 91.84% |
| Couriers | 11k | 71.65% |
| Payment Providers | 15.4k | 100.00% |
| Categories | 12.4k | 80.43% |
| Social Media | 7.1k | 46.30% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the QIWI e-commerce landscape:
Analyze 12.4k verified e-commerce stores on QIWI - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the QIWI e-commerce intelligence?
-
We track 12.4k verified QIWI e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 39.8% of displayed detection occurrences (3,686 occurrences) , followed by YouTube (20.9%) and Facebook (14.9%) .
Base: 9,268 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,686 occurrences
1,938 occurrences
1,380 occurrences
951 occurrences
790 occurrences
181 occurrences
157 occurrences
72 occurrences
68 occurrences
45 occurrences
Visual Distribution
3,686 occurrences
1,938 occurrences
1,380 occurrences
951 occurrences
790 occurrences
181 occurrences
157 occurrences
72 occurrences
68 occurrences
45 occurrences