QIWI Payment Provider Usage Database
Explore 14.3k verified e-commerce stores accepting QIWI. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 15.8k domains. 14.3k verified as active stores with physical delivery.
· · Next full refresh: April 2026
14.3k verified active stores out of 15.8k detected · 90.1% verification rate
E-commerce Platforms Distribution
Custom leads with 65.6% of stores with physical delivery (9,329 stores) , followed by 1C-Bitrix (18.3%) and WooCommerce (9.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,329 stores
2,602 stores
1,405 stores
295 stores
258 stores
64 stores
63 stores
58 stores
44 stores
24 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 9329 | 65.62% |
| 1C-Bitrix | 2602 | 18.30% |
| WooCommerce | 1405 | 9.88% |
| OpenCart | 295 | 2.08% |
| Moguta.CMS | 258 | 1.81% |
| CS Cart | 64 | 0.45% |
| PrestaShop | 63 | 0.44% |
| Shopify | 58 | 0.41% |
| JoomShopping | 44 | 0.31% |
| Satu | 24 | 0.17% |
| Nuvemshop | 24 | 0.17% |
| Magento | 17 | 0.12% |
| Drupal Commerce | 15 | 0.11% |
| VirtueMart | 10 | 0.07% |
| Wix eCommerce | 8 | 0.06% |
All Stores Distribution
Custom holds 60.2% share of all QIWI e-commerce stores (9,329) , with 1C-Bitrix at 19.8% and WooCommerce at 13.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
9,329 stores
3,066 stores
2,143 stores
322 stores
265 stores
66 stores
68 stores
61 stores
45 stores
27 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 9329 | 60.20% |
| 1C-Bitrix | 3066 | 19.79% |
| WooCommerce | 2143 | 13.83% |
| OpenCart | 322 | 2.08% |
| Moguta.CMS | 265 | 1.71% |
| CS Cart | 66 | 0.43% |
| PrestaShop | 68 | 0.44% |
| Shopify | 61 | 0.39% |
| JoomShopping | 45 | 0.29% |
| Satu | 27 | 0.17% |
| Nuvemshop | 25 | 0.16% |
| Magento | 33 | 0.21% |
| Drupal Commerce | 17 | 0.11% |
| VirtueMart | 10 | 0.06% |
| Wix eCommerce | 19 | 0.12% |
Categories Distribution
Electronics & Technology leads with 15.1% of all stores (1,709 stores) , followed by Gifts & Special Occasions (12.4%) and Furniture & Home Decor (10.9%) .
Base: 11,345 AI-verified stores with physical delivery and detected product categories (79.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,709 stores
1,404 stores
1,235 stores
1,216 stores
1,050 stores
1,001 stores
767 stores
732 stores
691 stores
560 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 1709 | 15.06% |
| Gifts & Special Occasions | 1404 | 12.38% |
| Furniture & Home Decor | 1235 | 10.89% |
| Health & Beauty | 1216 | 10.72% |
| Vehicles & Parts | 1050 | 9.26% |
| Clothing & Accessories | 1001 | 8.82% |
| Home & Garden | 767 | 6.76% |
| Sporting Goods & Outdoor Gear | 732 | 6.45% |
| Food & Beverages | 691 | 6.09% |
| Tools & Hardware | 560 | 4.94% |
| Business & Industrial | 339 | 2.99% |
| Toys & Games | 197 | 1.74% |
| Arts & Entertainment | 154 | 1.36% |
| Jewelry & Watches | 152 | 1.34% |
| Pets & Pet Supplies | 138 | 1.22% |
Shipping Carriers Distribution
Почта России leads with 40.8% among AI-verified physical stores (5,292 stores) , followed by СДЭК (26.2%) and DPD (6.6%) .
Base: 8,227 AI-verified physical stores with detectable shipping carriers (52.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 5292 | 40.77% |
| СДЭК | 3402 | 26.21% |
| DPD | 863 | 6.65% |
| Boxberry | 846 | 6.52% |
| DHL | 758 | 5.84% |
| PickPoint | 305 | 2.35% |
| Speedy | 302 | 2.33% |
| UPS | 284 | 2.19% |
| Hermes | 217 | 1.67% |
| FedEx | 179 | 1.38% |
| Russian Post | 160 | 1.23% |
| TNT | 130 | 1.00% |
| China Post | 101 | 0.78% |
| Yamato Japan | 79 | 0.61% |
| USPS | 63 | 0.49% |
Store Launch Timeline
Over the past 12 months, 3,018 new stores were launched in QIWI , with the highest activity in 2026-02 (1,325 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,325 stores launched
71 stores launched
38 stores launched
68 stores launched
590 stores launched
691 stores launched
33 stores launched
39 stores launched
30 stores launched
38 stores launched
65 stores launched
30 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1325 | 43.90% |
| 2026-01 | 71 | 2.35% |
| 2025-12 | 38 | 1.26% |
| 2025-11 | 68 | 2.25% |
| 2025-10 | 590 | 19.55% |
| 2025-09 | 691 | 22.90% |
| 2025-08 | 33 | 1.09% |
| 2025-07 | 39 | 1.29% |
| 2025-06 | 30 | 0.99% |
| 2025-05 | 38 | 1.26% |
| 2025-04 | 65 | 2.15% |
| 2025-03 | 30 | 0.99% |
Active Stores by Launch Year
Currently, 14,052 active stores in QIWI are tracked in our database , with the most stores launched in 2026 (1,400 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,400 active stores
1,768 active stores
396 active stores
1,529 active stores
1,222 active stores
799 active stores
1,058 active stores
1,032 active stores
588 active stores
894 active stores
595 active stores
466 active stores
402 active stores
477 active stores
285 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1400 | 9.96% |
| 2025 | 1768 | 12.58% |
| 2024 | 396 | 2.82% |
| 2023 | 1529 | 10.88% |
| 2022 | 1222 | 8.70% |
| 2021 | 799 | 5.69% |
| 2020 | 1058 | 7.53% |
| 2019 | 1032 | 7.34% |
| 2018 | 588 | 4.18% |
| 2017 | 894 | 6.36% |
| 2016 | 595 | 4.23% |
| 2015 | 466 | 3.32% |
| 2014 | 402 | 2.86% |
| 2013 | 477 | 3.39% |
| 2012 | 285 | 2.03% |
| 2011 | 272 | 1.94% |
| 2010 | 217 | 1.54% |
| 2009 | 170 | 1.21% |
| 2008 | 111 | 0.79% |
| 2007 | 107 | 0.76% |
| 2006 | 66 | 0.47% |
| 2005 | 40 | 0.28% |
| 2004 | 42 | 0.30% |
| 2003 | 41 | 0.29% |
| 2002 | 18 | 0.13% |
| 2001 | 26 | 0.19% |
| 2000 | 17 | 0.12% |
| 1999 | 7 | 0.05% |
| 1998 | 5 | 0.04% |
| 1997 | 2 | 0.01% |
Geographic Distribution
Russia leads with 93.2% (12,890 AI-verified stores) , followed by Kazakhstan (1.6%) and United States (1.1%) .
Base: 13,828 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
12,890 AI-verified stores
224 AI-verified stores
150 AI-verified stores
91 AI-verified stores
71 AI-verified stores
49 AI-verified stores
42 AI-verified stores
37 AI-verified stores
32 AI-verified stores
31 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 12890 | 93.22% |
| Kazakhstan | 224 | 1.62% |
| United States | 150 | 1.08% |
| Ukraine | 91 | 0.66% |
| Romania | 71 | 0.51% |
| Belarus | 49 | 0.35% |
| China | 42 | 0.30% |
| Uzbekistan | 37 | 0.27% |
| Italy | 32 | 0.23% |
| United Kingdom | 31 | 0.22% |
| Argentina | 30 | 0.22% |
| Germany | 25 | 0.18% |
| Poland | 24 | 0.17% |
| France | 22 | 0.16% |
| India | 21 | 0.15% |
| Vietnam | 20 | 0.14% |
| Canada | 19 | 0.14% |
| Turkey | 17 | 0.12% |
| Spain | 17 | 0.12% |
| Moldova | 16 | 0.12% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
1C-Bitrix - Electronics & Technology
Custom - Health & Beauty
1C-Bitrix
Magento - Vehicles & Parts
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
1C-Bitrix - Electronics & Technology
1C-Bitrix - Electronics & Technology
WooCommerce - Gifts & Special Occasions
WooCommerce - Gifts & Special Occasions
Custom - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 15.8k | 100.00% |
| Emails | 13.1k | 82.70% |
| Phones | 7.6k | 48.27% |
| Ecommerce platform | 15.6k | 98.46% |
| Couriers | 8.2k | 52.03% |
| Payment Providers | 15.8k | 100.00% |
| Categories | 11.8k | 74.32% |
| Social Media | 9.0k | 56.77% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the QIWI e-commerce landscape:
Analyze 14.3k verified e-commerce stores on QIWI - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across QIWI e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the QIWI e-commerce intelligence?
-
We track 14.3k verified QIWI e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
YouTube leads with 31.3% among stores with at least one detectable social profile (3,778 stores) , followed by Instagram (31.1%) and Twitter (12.4%) .
Base: 8,977 stores with any detectable social profile (56.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,778 stores
3,757 stores
1,495 stores
1,401 stores
1,105 stores
170 stores
146 stores
98 stores
61 stores
59 stores
Visual Distribution