QIWI Payment Provider Usage Database
Explore 14.4k e-commerce stores accepting QIWI. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 72.0% of stores with physical delivery (10,309 stores) , followed by 1C-Bitrix (12.5%) and WooCommerce (9.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,309 stores
1,790 stores
1,358 stores
292 stores
269 stores
65 stores
64 stores
42 stores
29 stores
26 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 10309 | 72.01% |
| 1C-Bitrix | 1790 | 12.50% |
| WooCommerce | 1358 | 9.49% |
| OpenCart | 292 | 2.04% |
| Moguta.CMS | 269 | 1.88% |
| PrestaShop | 65 | 0.45% |
| CS Cart | 64 | 0.45% |
| JoomShopping | 42 | 0.29% |
| Shopify | 29 | 0.20% |
| Satu | 26 | 0.18% |
| Magento | 22 | 0.15% |
| Drupal Commerce | 20 | 0.14% |
| Nuvemshop | 12 | 0.08% |
| VirtueMart | 10 | 0.07% |
| Wix eCommerce | 9 | 0.06% |
All Stores Distribution
Custom holds 65.5% share of all QIWI e-commerce stores (10,309) , with 1C-Bitrix at 16.0% and WooCommerce at 12.4% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
10,309 stores
2,522 stores
1,951 stores
334 stores
288 stores
73 stores
68 stores
48 stores
34 stores
29 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 10309 | 65.45% |
| 1C-Bitrix | 2522 | 16.01% |
| WooCommerce | 1951 | 12.39% |
| OpenCart | 334 | 2.12% |
| Moguta.CMS | 288 | 1.83% |
| PrestaShop | 73 | 0.46% |
| CS Cart | 68 | 0.43% |
| JoomShopping | 48 | 0.30% |
| Shopify | 34 | 0.22% |
| Satu | 29 | 0.18% |
| Magento | 29 | 0.18% |
| Drupal Commerce | 23 | 0.15% |
| Nuvemshop | 13 | 0.08% |
| VirtueMart | 10 | 0.06% |
| Wix eCommerce | 19 | 0.12% |
Categories Distribution
Electronics & Technology leads with 17.4% of all stores (2,052 stores) , followed by Gifts & Special Occasions (15.0%) and Health & Beauty (10.8%) .
Top 10 Categories
2,052 stores
1,766 stores
1,267 stores
1,147 stores
1,069 stores
1,008 stores
764 stores
730 stores
511 stores
384 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 2052 | 17.43% |
| Gifts & Special Occasions | 1766 | 15.00% |
| Health & Beauty | 1267 | 10.76% |
| Vehicles & Parts | 1147 | 9.74% |
| Clothing & Accessories | 1069 | 9.08% |
| Furniture & Home Decor | 1008 | 8.56% |
| Sporting Goods & Outdoor Gear | 764 | 6.49% |
| Home & Garden | 730 | 6.20% |
| Tools & Hardware | 511 | 4.34% |
| Business & Industrial | 384 | 3.26% |
| Food & Beverages | 350 | 2.97% |
| Arts & Entertainment | 212 | 1.80% |
| Toys & Games | 207 | 1.76% |
| Jewelry & Watches | 176 | 1.50% |
| Pets & Pet Supplies | 129 | 1.10% |
Shipping Carriers Distribution
Почта России leads with 36.2% among AI-verified physical stores (4,810 stores) , followed by СДЭК (28.5%) and DPD (7.4%) .
Base: 9,479 AI-verified physical stores with detectable shipping carriers (54.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,810 stores
3,784 stores
988 stores
898 stores
880 stores
352 stores
350 stores
342 stores
217 stores
195 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 4810 | 36.17% |
| СДЭК | 3784 | 28.46% |
| DPD | 988 | 7.43% |
| DHL | 898 | 6.75% |
| Boxberry | 880 | 6.62% |
| PickPoint | 352 | 2.65% |
| UPS | 350 | 2.63% |
| Russian Post | 342 | 2.57% |
| Hermes | 217 | 1.63% |
| FedEx | 195 | 1.47% |
| USPS | 177 | 1.33% |
| TNT | 111 | 0.83% |
| Yamato Japan | 80 | 0.60% |
| Speedy | 57 | 0.43% |
| China Post | 56 | 0.42% |
Store Launch Timeline
Over the past 12 months, 2,058 new stores were launched in QIWI , with the highest activity in 2025-10 (568 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
568 stores launched
751 stores launched
102 stores launched
99 stores launched
73 stores launched
103 stores launched
78 stores launched
48 stores launched
107 stores launched
37 stores launched
71 stores launched
21 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 568 | 27.60% |
| 2025-09 | 751 | 36.49% |
| 2025-08 | 102 | 4.96% |
| 2025-07 | 99 | 4.81% |
| 2025-06 | 73 | 3.55% |
| 2025-05 | 103 | 5.00% |
| 2025-04 | 78 | 3.79% |
| 2025-03 | 48 | 2.33% |
| 2025-02 | 107 | 5.20% |
| 2025-01 | 37 | 1.80% |
| 2024-12 | 71 | 3.45% |
| 2024-11 | 21 | 1.02% |
Active Stores by Launch Year
Currently, 13,889 active stores in QIWI are tracked in our database , with the most stores launched in 2025 (1,974 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,974 active stores
598 active stores
901 active stores
1,182 active stores
929 active stores
1,144 active stores
1,278 active stores
834 active stores
1,013 active stores
702 active stores
532 active stores
470 active stores
566 active stores
350 active stores
342 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1974 | 14.21% |
| 2024 | 598 | 4.31% |
| 2023 | 901 | 6.49% |
| 2022 | 1182 | 8.51% |
| 2021 | 929 | 6.69% |
| 2020 | 1144 | 8.24% |
| 2019 | 1278 | 9.20% |
| 2018 | 834 | 6.00% |
| 2017 | 1013 | 7.29% |
| 2016 | 702 | 5.05% |
| 2015 | 532 | 3.83% |
| 2014 | 470 | 3.38% |
| 2013 | 566 | 4.08% |
| 2012 | 350 | 2.52% |
| 2011 | 342 | 2.46% |
| 2010 | 256 | 1.84% |
| 2009 | 212 | 1.53% |
| 2008 | 147 | 1.06% |
| 2007 | 122 | 0.88% |
| 2006 | 86 | 0.62% |
| 2005 | 51 | 0.37% |
| 2004 | 51 | 0.37% |
| 2003 | 45 | 0.32% |
| 2002 | 24 | 0.17% |
| 2001 | 33 | 0.24% |
| 2000 | 23 | 0.17% |
| 1999 | 9 | 0.06% |
| 1998 | 10 | 0.07% |
| 1997 | 4 | 0.03% |
| 1996 | 1 | 0.01% |
Geographic Distribution
Russia leads with 93.3% (12,221 AI-verified stores) , followed by Kazakhstan (2.1%) and United States (0.9%) .
Base: 13,097 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
12,221 AI-verified stores
273 AI-verified stores
115 AI-verified stores
109 AI-verified stores
74 AI-verified stores
50 AI-verified stores
43 AI-verified stores
26 AI-verified stores
24 AI-verified stores
24 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 12221 | 93.31% |
| Kazakhstan | 273 | 2.08% |
| United States | 115 | 0.88% |
| Ukraine | 109 | 0.83% |
| Romania | 74 | 0.57% |
| Belarus | 50 | 0.38% |
| China | 43 | 0.33% |
| Turkey | 26 | 0.20% |
| Germany | 24 | 0.18% |
| Argentina | 24 | 0.18% |
| India | 23 | 0.18% |
| United Kingdom | 22 | 0.17% |
| Spain | 16 | 0.12% |
| Moldova | 16 | 0.12% |
| Uzbekistan | 12 | 0.09% |
| Poland | 11 | 0.08% |
| Italy | 11 | 0.08% |
| Azerbaijan | 10 | 0.08% |
| Lithuania | 9 | 0.07% |
| Slovakia | 8 | 0.06% |
Featured Stores
Discover the strongest performers and newest entrants in QIWI's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Electronics & Technology
Custom — Electronics & Technology
Custom — Electronics & Technology
Custom — Health & Beauty
Custom — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 17.3k | 100.00% |
| Emails | 13.5k | 77.99% |
| Phones | 8.3k | 48.20% |
| Ecommerce platform | 15.9k | 91.89% |
| Couriers | 9.5k | 54.93% |
| Payment Providers | 17.3k | 100.00% |
| Categories | 13.0k | 75.25% |
| Social Media | 7.9k | 45.95% |
Starter Package
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Get instant access to our database
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- Direct download or API integration
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed QIWI E-commerce Database to:
Gain actionable insights into 14.4k physical stores in QIWI.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at QIWI online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the QIWI E-commerce Database?
-
Our database covers over 14.4k QIWI physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 26.2% among stores with at least one detectable social profile (2,898 stores) , followed by YouTube (24.5%) and Twitter (15.2%) .
Base: 7,928 stores with any detectable social profile (45.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,898 stores
2,719 stores
1,687 stores
1,595 stores
1,471 stores
218 stores
183 stores
142 stores
96 stores
67 stores
Visual Distribution