Kazakhstan E-commerce Market
Explore 10.7k verified e-commerce stores in the Kazakhstan. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 15.8k with e-commerce signals. 10.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Custom stores with 62.0% of stores with physical delivery (6,458 stores) , followed by WooCommerce (16.5%) and 1C-Bitrix (11.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,458 stores
1,719 stores
1,157 stores
638 stores
149 stores
88 stores
61 stores
55 stores
54 stores
37 stores
Visual Distribution
6,458 stores
1,719 stores
1,157 stores
638 stores
149 stores
88 stores
61 stores
55 stores
54 stores
37 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 6458 | 62.00% |
| WooCommerce | 1719 | 16.50% |
| 1C-Bitrix | 1157 | 11.11% |
| OpenCart | 638 | 6.13% |
| Shopify | 149 | 1.43% |
| miniShop2 | 88 | 0.84% |
| PrestaShop | 61 | 0.59% |
| JoomShopping | 55 | 0.53% |
| VirtueMart | 54 | 0.52% |
| CS Cart, CS-Cart | 37 | 0.36% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 42.6% share of all Kazakhstan e-commerce stores (6,458) , with WooCommerce at 25.4% and 1C-Bitrix at 23.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
6,458 stores
3,858 stores
3,509 stores
738 stores
166 stores
155 stores
68 stores
74 stores
100 stores
38 stores
Visual Distribution
6,458 stores
3,858 stores
3,509 stores
738 stores
166 stores
155 stores
68 stores
74 stores
100 stores
38 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 6458 | 42.59% |
| WooCommerce | 3858 | 25.44% |
| 1C-Bitrix | 3509 | 23.14% |
| OpenCart | 738 | 4.87% |
| Shopify | 166 | 1.09% |
| miniShop2 | 155 | 1.02% |
| PrestaShop | 68 | 0.45% |
| JoomShopping | 74 | 0.49% |
| VirtueMart | 100 | 0.66% |
| CS Cart, CS-Cart | 38 | 0.25% |
Categories Distribution
Tools & Hardware stores with 23.4% of all stores (2,281 stores) , followed by Health & Beauty (11.0%) and Electronics & Technology (11.0%) .
Base: 9,748 AI-verified stores with physical delivery and detected product categories (91.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,281 stores
1,077 stores
1,071 stores
1,004 stores
943 stores
693 stores
680 stores
505 stores
365 stores
321 stores
Visual Distribution
2,281 stores
1,077 stores
1,071 stores
1,004 stores
943 stores
693 stores
680 stores
505 stores
365 stores
321 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 2281 | 23.40% |
| Health & Beauty | 1077 | 11.05% |
| Electronics & Technology | 1071 | 10.99% |
| Home & Garden | 1004 | 10.30% |
| Business & Industrial | 943 | 9.67% |
| Vehicles & Parts | 693 | 7.11% |
| Clothing & Accessories | 680 | 6.98% |
| Food & Beverages | 505 | 5.18% |
| Furniture & Home Decor | 365 | 3.74% |
| Gifts & Special Occasions | 321 | 3.29% |
Payment Providers Distribution
MasterCard stores with 39.7% among AI-verified physical stores (1,059 stores) , followed by VISA (26.8%) and QIWI (7.4%) .
Base: 1,492 AI-verified physical stores with detectable payment providers (13.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,059 stores
714 stores
198 stores
131 stores
101 stores
99 stores
92 stores
67 stores
61 stores
41 stores
Visual Distribution
1,059 stores
714 stores
198 stores
131 stores
101 stores
99 stores
92 stores
67 stores
61 stores
41 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 1059 | 39.71% |
| VISA | 714 | 26.77% |
| QIWI | 198 | 7.42% |
| PayPal | 131 | 4.91% |
| JCB | 101 | 3.79% |
| American Express | 99 | 3.71% |
| Apple Pay | 92 | 3.45% |
| Google Pay | 67 | 2.51% |
| WebMoney | 61 | 2.29% |
| Stripe Connect | 41 | 1.54% |
Shipping Carriers Distribution
Почта России stores with 32.4% among AI-verified physical stores (598 stores) , followed by СДЭК (27.3%) and UPS (12.8%) .
Base: 1,598 AI-verified physical stores with detectable shipping carriers (14.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
598 stores
504 stores
237 stores
183 stores
134 stores
32 stores
24 stores
23 stores
20 stores
20 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 598 | 32.38% |
| СДЭК | 504 | 27.29% |
| UPS | 237 | 12.83% |
| DPD | 183 | 9.91% |
| DHL | 134 | 7.26% |
| Hermes | 32 | 1.73% |
| GLS | 24 | 1.30% |
| ASM | 23 | 1.25% |
| FedEx | 20 | 1.08% |
| CBL | 20 | 1.08% |
Store Launch Timeline
Over the past 12 months, 1,475 new stores were launched in Kazakhstan , with the highest activity in 2026-05 (206 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
206 stores launched
160 stores launched
155 stores launched
129 stores launched
111 stores launched
102 stores launched
118 stores launched
110 stores launched
126 stores launched
99 stores launched
116 stores launched
43 stores launched
Monthly Trend
14.0% of last 12 months
10.8% of last 12 months
10.5% of last 12 months
8.7% of last 12 months
7.5% of last 12 months
6.9% of last 12 months
8.0% of last 12 months
7.5% of last 12 months
8.5% of last 12 months
6.7% of last 12 months
7.9% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 206 | 13.97% |
| 2026-04 | 160 | 10.85% |
| 2026-03 | 155 | 10.51% |
| 2026-02 | 129 | 8.75% |
| 2026-01 | 111 | 7.53% |
| 2025-12 | 102 | 6.92% |
| 2025-11 | 118 | 8.00% |
| 2025-10 | 110 | 7.46% |
| 2025-09 | 126 | 8.54% |
| 2025-08 | 99 | 6.71% |
| 2025-07 | 116 | 7.86% |
| 2025-06 | 43 | 2.92% |
Active Stores by Launch Year
Currently, 10,670 active stores in Kazakhstan are tracked in our database , with the most stores launched in 2026 (774 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
774 active stores
1,237 active stores
975 active stores
934 active stores
764 active stores
774 active stores
734 active stores
697 active stores
681 active stores
804 active stores
564 active stores
327 active stores
252 active stores
368 active stores
174 active stores
Distribution by Launch Year
7.3% of tracked active stores
11.6% of tracked active stores
9.1% of tracked active stores
8.8% of tracked active stores
7.2% of tracked active stores
7.3% of tracked active stores
6.9% of tracked active stores
6.5% of tracked active stores
6.4% of tracked active stores
7.5% of tracked active stores
5.3% of tracked active stores
3.1% of tracked active stores
2.4% of tracked active stores
3.4% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 774 | 7.25% |
| 2025 | 1237 | 11.59% |
| 2024 | 975 | 9.14% |
| 2023 | 934 | 8.75% |
| 2022 | 764 | 7.16% |
| 2021 | 774 | 7.25% |
| 2020 | 734 | 6.88% |
| 2019 | 697 | 6.53% |
| 2018 | 681 | 6.38% |
| 2017 | 804 | 7.54% |
| 2016 | 564 | 5.29% |
| 2015 | 327 | 3.06% |
| 2014 | 252 | 2.36% |
| 2013 | 368 | 3.45% |
| 2012 | 174 | 1.63% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom - Tools & Hardware
Custom - Health & Beauty
Custom - Food & Beverages
Custom - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.7k | 100.00% |
| Emails | 7.2k | 66.84% |
| Phones | 9.5k | 89.06% |
| Ecommerce platform | 10.7k | 100.00% |
| Couriers | 1.6k | 14.91% |
| Payment Providers | 1.5k | 13.92% |
| Categories | 9.9k | 92.54% |
| Social Media | 6.7k | 62.29% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kazakhstan e-commerce landscape:
Analyze 10.7k verified e-commerce stores in Kazakhstan - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kazakhstan e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Kazakhstan e-commerce intelligence?
-
We track 10.7k verified Kazakhstan e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 33.3% among stores with at least one detectable social profile (4,729 stores) , followed by Facebook (24.0%) and YouTube (13.3%) .
Base: 6,674 stores with any detectable social profile (62.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,729 stores
3,408 stores
1,890 stores
1,473 stores
1,159 stores
570 stores
472 stores
248 stores
213 stores
39 stores
Visual Distribution
4,729 stores
3,408 stores
1,890 stores
1,473 stores
1,159 stores
570 stores
472 stores
248 stores
213 stores
39 stores