Kazakhstan E-commerce Database

Explore 12.1k e-commerce stores in the Kazakhstan. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Satu leads with 29.1% of stores with physical delivery (3,471 stores) , followed by Custom (26.5%) and WooCommerce (18.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Satu 29.1%

3,471 stores

Custom 26.5%

3,169 stores

2,209 stores

1,614 stores

809 stores

384 stores

82 stores

76 stores

74 stores

52 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Kazakhstan
Platform Stores with Physical Delivery Percentage
Satu 3471 29.07%
Custom 3169 26.54%
WooCommerce 2209 18.50%
1C-Bitrix 1614 13.52%
OpenCart 809 6.78%
Shopify 384 3.22%
CS Cart 82 0.69%
PrestaShop 76 0.64%
JoomShopping 74 0.62%
Wix eCommerce 52 0.44%

All Stores Distribution

Satu holds 23.2% share of all Kazakhstan e-commerce stores (4,036) , with Custom at 18.2% and WooCommerce at 25.1% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Satu 23.2%

4,036 stores

Custom 18.2%

3,169 stores

4,367 stores

4,038 stores

907 stores

398 stores

87 stores

83 stores

95 stores

244 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Kazakhstan
Platform Total Stores Percentage
Satu 4036 23.16%
Custom 3169 18.19%
WooCommerce 4367 25.06%
1C-Bitrix 4038 23.17%
OpenCart 907 5.21%
Shopify 398 2.28%
CS Cart 87 0.50%
PrestaShop 83 0.48%
JoomShopping 95 0.55%
Wix eCommerce 244 1.40%

Categories Distribution

Health & Beauty leads with 17.7% of all stores (1,877 stores) , followed by Business & Industrial (16.9%) and Electronics & Technology (14.5%) .

Top 10 Categories

Health & Beauty 17.7%

1,877 stores

Business & Industrial 16.9%

1,794 stores

Electronics & Technology 14.5%

1,534 stores

Tools & Hardware 8.9%

947 stores

Home & Garden 7.5%

790 stores

Clothing & Accessories 6.7%

706 stores

Vehicles & Parts 6.6%

698 stores

Furniture & Home Decor 5.7%

607 stores

Food & Beverages 4.7%

496 stores

Sporting Goods & Outdoor Gear 3.0%

323 stores

Visual Distribution

Distribution of top 10 Kazakhstan store categories (January 2026)
Distribution of categories in Kazakhstan e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1877 17.71%
Business & Industrial 1794 16.93%
Electronics & Technology 1534 14.47%
Tools & Hardware 947 8.94%
Home & Garden 790 7.45%
Clothing & Accessories 706 6.66%
Vehicles & Parts 698 6.59%
Furniture & Home Decor 607 5.73%
Food & Beverages 496 4.68%
Sporting Goods & Outdoor Gear 323 3.05%
Gifts & Special Occasions 312 2.94%
Office Supplies 168 1.59%
Jewelry & Watches 146 1.38%
Pets & Pet Supplies 104 0.98%
Toys & Games 96 0.91%

Payment Providers Distribution

MasterCard leads with 39.4% among AI-verified physical stores (1,109 stores) , followed by VISA (26.2%) and QIWI (8.9%) .

Base: 1,600 AI-verified physical stores with detectable payment providers (13.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

1,109 stores

VISA 26.2%

739 stores

QIWI 8.9%

251 stores

157 stores

108 stores

JCB 3.7%

103 stores

87 stores

77 stores

64 stores

37 stores

Visual Distribution

Distribution of top 10 Kazakhstan payment providers (January 2026)
Distribution of payment providers in Kazakhstan e-commerce stores
Payment Provider Store Count Market Share
MasterCard 1109 39.37%
VISA 739 26.23%
QIWI 251 8.91%
PayPal 157 5.57%
American Express 108 3.83%
JCB 103 3.66%
Apple Pay 87 3.09%
WebMoney 77 2.73%
Google Pay 64 2.27%
Stripe Connect 37 1.31%
UnionPay 28 0.99%
BitCoin 17 0.60%
EuroCard 16 0.57%
Paybox 13 0.46%
Bolt 11 0.39%

Shipping Carriers Distribution

Почта России leads with 32.8% among AI-verified physical stores (663 stores) , followed by СДЭК (26.6%) and UPS (12.3%) .

Base: 1,721 AI-verified physical stores with detectable shipping carriers (14.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

663 stores

537 stores

UPS 12.3%

249 stores

DPD 9.8%

197 stores

DHL 8.3%

168 stores

GLS 1.6%

33 stores

32 stores

ASM 1.3%

26 stores

FedEx 1.1%

22 stores

USPS 0.9%

18 stores

Visual Distribution

Distribution of top 10 Kazakhstan shipping carriers (January 2026)
Distribution of shipping carriers in Kazakhstan e-commerce stores
Shipping Carrier Store Count Market Share
Почта России 663 32.82%
СДЭК 537 26.58%
UPS 249 12.33%
DPD 197 9.75%
DHL 168 8.32%
GLS 33 1.63%
Hermes 32 1.58%
ASM 26 1.29%
FedEx 22 1.09%
USPS 18 0.89%
CBL 18 0.89%
JX 15 0.74%
Speedy 15 0.74%
TNT 14 0.69%
Boxberry 13 0.64%

Store Launch Timeline

Over the past 12 months, 1,736 new stores were launched in Kazakhstan , with the highest activity in 2025-12 (108 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.2%

108 stores launched

2025-11 7.8%

135 stores launched

2025-10 7.6%

132 stores launched

2025-09 8.8%

153 stores launched

2025-08 8.5%

147 stores launched

2025-07 9.6%

167 stores launched

2025-06 6.9%

119 stores launched

2025-05 9.3%

162 stores launched

2025-04 11.9%

206 stores launched

2025-03 10.3%

178 stores launched

2025-02 8.5%

147 stores launched

2025-01 4.7%

82 stores launched

Monthly Trend

Monthly store launches in Kazakhstan (January 2026)
Monthly store launches in Kazakhstan over the past 12 months
Month Stores Launched Percentage
2025-12 108 6.22%
2025-11 135 7.78%
2025-10 132 7.60%
2025-09 153 8.81%
2025-08 147 8.47%
2025-07 167 9.62%
2025-06 119 6.85%
2025-05 162 9.33%
2025-04 206 11.87%
2025-03 178 10.25%
2025-02 147 8.47%
2025-01 82 4.72%

Active Stores by Launch Year

Currently, 12,021 active stores in Kazakhstan are tracked in our database , with the most stores launched in 2025 (1,796 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.9%

1,796 active stores

2024 10.1%

1,214 active stores

2023 9.1%

1,099 active stores

2022 7.6%

916 active stores

2021 7.5%

901 active stores

2020 7.6%

909 active stores

2019 7.0%

842 active stores

2018 6.4%

767 active stores

2017 7.8%

937 active stores

2016 5.5%

657 active stores

2015 3.1%

372 active stores

2014 2.3%

279 active stores

2013 3.5%

419 active stores

2012 1.7%

203 active stores

2011 1.5%

181 active stores

Distribution by Launch Year

Active stores in Kazakhstan by original launch year (January 2026)
Active stores in Kazakhstan by launch year
Launch Year Active Stores Percentage
2025 1796 14.94%
2024 1214 10.10%
2023 1099 9.14%
2022 916 7.62%
2021 901 7.50%
2020 909 7.56%
2019 842 7.00%
2018 767 6.38%
2017 937 7.79%
2016 657 5.47%
2015 372 3.09%
2014 279 2.32%
2013 419 3.49%
2012 203 1.69%
2011 181 1.51%
2010 119 0.99%
2009 116 0.96%
2008 92 0.77%
2007 82 0.68%
2006 31 0.26%
2005 21 0.17%
2004 25 0.21%
2003 16 0.13%
2002 13 0.11%
2001 8 0.07%
2000 1 0.01%
1999 2 0.02%
1998 1 0.01%
1996 2 0.02%

Social Media Usage

Instagram leads with 32.0% among stores with at least one detectable social profile (5,223 stores) , followed by Facebook (25.4%) and YouTube (13.1%) .

Base: 7,516 stores with any detectable social profile (62.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.0%

5,223 stores

Facebook 25.4%

4,147 stores

YouTube 13.1%

2,139 stores

Twitter 12.4%

2,015 stores

WhatsApp 10.0%

1,623 stores

TikTok 3.4%

548 stores

Pinterest 1.5%

244 stores

LinkedIn 1.4%

226 stores

X 0.6%

92 stores

Telegram 0.3%

53 stores

Visual Distribution

Distribution of social media platforms in Kazakhstan (January 2026)
Distribution of social media platforms in Kazakhstan e-commerce stores
Social Platform Store Count Market Share
Instagram 5223 32.02%
Facebook 4147 25.43%
YouTube 2139 13.11%
Twitter 2015 12.35%
WhatsApp 1623 9.95%
TikTok 548 3.36%
Pinterest 244 1.50%
LinkedIn 226 1.39%
X 92 0.56%
Telegram 53 0.32%

Dataset Coverage

Field Rows count Coverage
Website 12.1k 100.00%
Emails 8.3k 68.38%
Phones 5.9k 48.86%
Ecommerce platform 12.1k 100.00%
Couriers 1.7k 14.26%
Payment Providers 1.6k 13.26%
Categories 10.8k 89.27%
Social Media 7.5k 62.28%

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Frequently Asked Questions

What data is included in the Kazakhstan E-commerce Database?

Our database covers over 12.1k Kazakhstan physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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