Kazakhstan E-commerce Market
Explore 10.3k verified e-commerce stores in the Kazakhstan. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 17.8k with e-commerce signals. 10.3k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Custom stores with 54.3% of stores with physical delivery (5,603 stores) , followed by WooCommerce (16.3%) and OpenCart (10.4%) .
Base: 10,320 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,603 stores
1,686 stores
1,070 stores
1,066 stores
198 stores
189 stores
66 stores
63 stores
48 stores
47 stores
Visual Distribution
5,603 stores
1,686 stores
1,070 stores
1,066 stores
198 stores
189 stores
66 stores
63 stores
48 stores
47 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 5603 | 54.29% |
| WooCommerce | 1686 | 16.34% |
| OpenCart | 1070 | 10.37% |
| 1C-Bitrix | 1066 | 10.33% |
| inSales | 198 | 1.92% |
| Shopify | 189 | 1.83% |
| CS Cart | 66 | 0.64% |
| PrestaShop | 63 | 0.61% |
| miniShop2 | 48 | 0.47% |
| JoomShopping | 47 | 0.46% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 35.9% share of detected Kazakhstan e-commerce signals (6,399) , with WooCommerce at 22.8% and OpenCart at 7.6% (October 2026) .
Base: 17,807 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
6,399 websites
4,053 websites
1,348 websites
4,239 websites
229 websites
272 websites
76 websites
78 websites
97 websites
72 websites
Visual Distribution
6,399 websites
4,053 websites
1,348 websites
4,239 websites
229 websites
272 websites
76 websites
78 websites
97 websites
72 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 6399 | 35.94% |
| WooCommerce | 4053 | 22.76% |
| OpenCart | 1348 | 7.57% |
| 1C-Bitrix | 4239 | 23.81% |
| inSales | 229 | 1.29% |
| Shopify | 272 | 1.53% |
| CS Cart | 76 | 0.43% |
| PrestaShop | 78 | 0.44% |
| miniShop2 | 97 | 0.54% |
| JoomShopping | 72 | 0.40% |
Categories Distribution
Tools & Hardware stores with 21.9% of all stores (2,263 stores) , followed by Health & Beauty (10.4%) and Electronics & Technology (10.2%) .
Base: 10,320 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,263 stores
1,073 stores
1,048 stores
932 stores
875 stores
736 stores
719 stores
501 stores
351 stores
325 stores
Visual Distribution
2,263 stores
1,073 stores
1,048 stores
932 stores
875 stores
736 stores
719 stores
501 stores
351 stores
325 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 2263 | 21.93% |
| Health & Beauty | 1073 | 10.40% |
| Electronics & Technology | 1048 | 10.16% |
| Home & Garden | 932 | 9.03% |
| Business & Industrial | 875 | 8.48% |
| Clothing & Accessories | 736 | 7.13% |
| Vehicles & Parts | 719 | 6.97% |
| Food & Beverages | 501 | 4.85% |
| Furniture & Home Decor | 351 | 3.40% |
| Gifts & Special Occasions | 325 | 3.15% |
Payment Providers Distribution
Kaspi accounts for 31.8% of displayed detection occurrences (2,566 occurrences) , followed by VISA (24.9%) and MasterCard (23.9%) .
Base: 8,064 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
2,566 occurrences
2,008 occurrences
1,924 occurrences
436 occurrences
223 occurrences
213 occurrences
194 occurrences
182 occurrences
182 occurrences
136 occurrences
Visual Distribution
2,566 occurrences
2,008 occurrences
1,924 occurrences
436 occurrences
223 occurrences
213 occurrences
194 occurrences
182 occurrences
182 occurrences
136 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Kaspi | 2566 | 31.82% |
| VISA | 2008 | 24.90% |
| MasterCard | 1924 | 23.86% |
| PayPal | 436 | 5.41% |
| МИР | 223 | 2.77% |
| QIWI | 213 | 2.64% |
| Apple Pay | 194 | 2.41% |
| American Express | 182 | 2.26% |
| CloudPayments | 182 | 2.26% |
| Maestro | 136 | 1.69% |
Shipping Carriers Distribution
СДЭК accounts for 30.7% of displayed detection occurrences (1,000 occurrences) , followed by Kazpost (23.9%) and DPD (7.5%) .
Base: 3,259 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
1,000 occurrences
778 occurrences
243 occurrences
208 occurrences
195 occurrences
192 occurrences
187 occurrences
157 occurrences
151 occurrences
148 occurrences
Visual Distribution
1,000 occurrences
778 occurrences
243 occurrences
208 occurrences
195 occurrences
192 occurrences
187 occurrences
157 occurrences
151 occurrences
148 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| СДЭК | 1000 | 30.68% |
| Kazpost | 778 | 23.87% |
| DPD | 243 | 7.46% |
| ПЭК | 208 | 6.38% |
| Яндекс Доставка | 195 | 5.98% |
| Почта России | 192 | 5.89% |
| DHL | 187 | 5.74% |
| ТК КИТ | 157 | 4.82% |
| Деловые Линии | 151 | 4.63% |
| EMS | 148 | 4.54% |
Store Launch Timeline
Over the past 12 months, 1,686 new stores were launched in Kazakhstan , with the highest activity in 2026-09 (237 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
237 stores launched
184 stores launched
151 stores launched
191 stores launched
192 stores launched
144 stores launched
126 stores launched
123 stores launched
96 stores launched
99 stores launched
110 stores launched
33 stores launched
Monthly Trend
14.1% of last 12 months
10.9% of last 12 months
9.0% of last 12 months
11.3% of last 12 months
11.4% of last 12 months
8.5% of last 12 months
7.5% of last 12 months
7.3% of last 12 months
5.7% of last 12 months
5.9% of last 12 months
6.5% of last 12 months
2.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 237 | 14.06% |
| 2026-08 | 184 | 10.91% |
| 2026-07 | 151 | 8.96% |
| 2026-06 | 191 | 11.33% |
| 2026-05 | 192 | 11.39% |
| 2026-04 | 144 | 8.54% |
| 2026-03 | 126 | 7.47% |
| 2026-02 | 123 | 7.30% |
| 2026-01 | 96 | 5.69% |
| 2025-12 | 99 | 5.87% |
| 2025-11 | 110 | 6.52% |
| 2025-10 | 33 | 1.96% |
Active Stores by Launch Year
Currently, 10,274 active stores in Kazakhstan are tracked in our database , with the most stores launched in 2026 (1,496 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,496 active stores
1,019 active stores
847 active stores
824 active stores
693 active stores
690 active stores
673 active stores
650 active stores
579 active stores
691 active stores
517 active stores
297 active stores
224 active stores
327 active stores
165 active stores
Distribution by Launch Year
14.6% of tracked active stores
9.9% of tracked active stores
8.2% of tracked active stores
8.0% of tracked active stores
6.7% of tracked active stores
6.7% of tracked active stores
6.6% of tracked active stores
6.3% of tracked active stores
5.6% of tracked active stores
6.7% of tracked active stores
5.0% of tracked active stores
2.9% of tracked active stores
2.2% of tracked active stores
3.2% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1496 | 14.56% |
| 2025 | 1019 | 9.92% |
| 2024 | 847 | 8.24% |
| 2023 | 824 | 8.02% |
| 2022 | 693 | 6.75% |
| 2021 | 690 | 6.72% |
| 2020 | 673 | 6.55% |
| 2019 | 650 | 6.33% |
| 2018 | 579 | 5.64% |
| 2017 | 691 | 6.73% |
| 2016 | 517 | 5.03% |
| 2015 | 297 | 2.89% |
| 2014 | 224 | 2.18% |
| 2013 | 327 | 3.18% |
| 2012 | 165 | 1.61% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
inSales
WooCommerce - Tools & Hardware
Custom - Clothing & Accessories
Custom - Electronics & Technology
PrestaShop - Clothing & Accessories
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.3k | 100.00% |
| Emails | 8.5k | 82.77% |
| Phones | 9.5k | 91.92% |
| Ecommerce platform | 10.3k | 100.00% |
| Couriers | 2.3k | 22.16% |
| Payment Providers | 4.2k | 40.86% |
| Categories | 9.8k | 95.38% |
| Social Media | 6.1k | 58.90% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kazakhstan e-commerce landscape:
Analyze 10.3k verified e-commerce stores in Kazakhstan - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Kazakhstan e-commerce intelligence?
-
We track 10.3k verified Kazakhstan e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 35.5% of displayed detection occurrences (4,345 occurrences) , followed by Facebook (22.1%) and YouTube (10.9%) .
Base: 12,224 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,345 occurrences
2,704 occurrences
1,331 occurrences
1,325 occurrences
1,007 occurrences
552 occurrences
478 occurrences
234 occurrences
213 occurrences
35 occurrences
Visual Distribution
4,345 occurrences
2,704 occurrences
1,331 occurrences
1,325 occurrences
1,007 occurrences
552 occurrences
478 occurrences
234 occurrences
213 occurrences
35 occurrences