Kazakhstan E-commerce Market
Explore 10.7k verified e-commerce stores in the Kazakhstan. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 15.8k with e-commerce signals. 10.7k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Custom stores with 60.3% of stores with physical delivery (6,458 stores) , followed by WooCommerce (16.0%) and 1C-Bitrix (10.8%) .
Base: 10,715 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,458 stores
1,719 stores
1,157 stores
638 stores
149 stores
88 stores
61 stores
55 stores
54 stores
37 stores
Visual Distribution
6,458 stores
1,719 stores
1,157 stores
638 stores
149 stores
88 stores
61 stores
55 stores
54 stores
37 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 6458 | 60.27% |
| WooCommerce | 1719 | 16.04% |
| 1C-Bitrix | 1157 | 10.80% |
| OpenCart | 638 | 5.95% |
| Shopify | 149 | 1.39% |
| miniShop2 | 88 | 0.82% |
| PrestaShop | 61 | 0.57% |
| JoomShopping | 55 | 0.51% |
| VirtueMart | 54 | 0.50% |
| CS Cart, CS-Cart | 37 | 0.35% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 40.8% share of detected Kazakhstan e-commerce signals (6,458) , with WooCommerce at 24.4% and 1C-Bitrix at 22.2% (June 2026) .
Base: 15,836 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
6,458 websites
3,858 websites
3,509 websites
738 websites
166 websites
155 websites
68 websites
74 websites
100 websites
38 websites
Visual Distribution
6,458 websites
3,858 websites
3,509 websites
738 websites
166 websites
155 websites
68 websites
74 websites
100 websites
38 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 6458 | 40.78% |
| WooCommerce | 3858 | 24.36% |
| 1C-Bitrix | 3509 | 22.16% |
| OpenCart | 738 | 4.66% |
| Shopify | 166 | 1.05% |
| miniShop2 | 155 | 0.98% |
| PrestaShop | 68 | 0.43% |
| JoomShopping | 74 | 0.47% |
| VirtueMart | 100 | 0.63% |
| CS Cart, CS-Cart | 38 | 0.24% |
Categories Distribution
Tools & Hardware stores with 21.3% of all stores (2,281 stores) , followed by Health & Beauty (10.1%) and Electronics & Technology (10.0%) .
Base: 10,715 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,281 stores
1,077 stores
1,071 stores
1,004 stores
943 stores
693 stores
680 stores
505 stores
365 stores
321 stores
Visual Distribution
2,281 stores
1,077 stores
1,071 stores
1,004 stores
943 stores
693 stores
680 stores
505 stores
365 stores
321 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 2281 | 21.29% |
| Health & Beauty | 1077 | 10.05% |
| Electronics & Technology | 1071 | 10.00% |
| Home & Garden | 1004 | 9.37% |
| Business & Industrial | 943 | 8.80% |
| Vehicles & Parts | 693 | 6.47% |
| Clothing & Accessories | 680 | 6.35% |
| Food & Beverages | 505 | 4.71% |
| Furniture & Home Decor | 365 | 3.41% |
| Gifts & Special Occasions | 321 | 3.00% |
Payment Providers Distribution
MasterCard accounts for 41.3% of displayed detection occurrences (1,059 occurrences) , followed by VISA (27.9%) and QIWI (7.7%) .
Base: 2,563 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
1,059 occurrences
714 occurrences
198 occurrences
131 occurrences
101 occurrences
99 occurrences
92 occurrences
67 occurrences
61 occurrences
41 occurrences
Visual Distribution
1,059 occurrences
714 occurrences
198 occurrences
131 occurrences
101 occurrences
99 occurrences
92 occurrences
67 occurrences
61 occurrences
41 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 1059 | 41.32% |
| VISA | 714 | 27.86% |
| QIWI | 198 | 7.73% |
| PayPal | 131 | 5.11% |
| JCB | 101 | 3.94% |
| American Express | 99 | 3.86% |
| Apple Pay | 92 | 3.59% |
| Google Pay | 67 | 2.61% |
| WebMoney | 61 | 2.38% |
| Stripe Connect | 41 | 1.60% |
Shipping Carriers Distribution
Почта России accounts for 33.7% of displayed detection occurrences (598 occurrences) , followed by СДЭК (28.4%) and UPS (13.4%) .
Base: 1,775 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
598 occurrences
504 occurrences
237 occurrences
183 occurrences
134 occurrences
32 occurrences
24 occurrences
23 occurrences
20 occurrences
20 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Почта России | 598 | 33.69% |
| СДЭК | 504 | 28.39% |
| UPS | 237 | 13.35% |
| DPD | 183 | 10.31% |
| DHL | 134 | 7.55% |
| Hermes | 32 | 1.80% |
| GLS | 24 | 1.35% |
| ASM | 23 | 1.30% |
| FedEx | 20 | 1.13% |
| CBL | 20 | 1.13% |
Store Launch Timeline
Over the past 12 months, 1,475 new stores were launched in Kazakhstan , with the highest activity in 2026-05 (206 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
206 stores launched
160 stores launched
155 stores launched
129 stores launched
111 stores launched
102 stores launched
118 stores launched
110 stores launched
126 stores launched
99 stores launched
116 stores launched
43 stores launched
Monthly Trend
14.0% of last 12 months
10.8% of last 12 months
10.5% of last 12 months
8.7% of last 12 months
7.5% of last 12 months
6.9% of last 12 months
8.0% of last 12 months
7.5% of last 12 months
8.5% of last 12 months
6.7% of last 12 months
7.9% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 206 | 13.97% |
| 2026-04 | 160 | 10.85% |
| 2026-03 | 155 | 10.51% |
| 2026-02 | 129 | 8.75% |
| 2026-01 | 111 | 7.53% |
| 2025-12 | 102 | 6.92% |
| 2025-11 | 118 | 8.00% |
| 2025-10 | 110 | 7.46% |
| 2025-09 | 126 | 8.54% |
| 2025-08 | 99 | 6.71% |
| 2025-07 | 116 | 7.86% |
| 2025-06 | 43 | 2.92% |
Active Stores by Launch Year
Currently, 10,670 active stores in Kazakhstan are tracked in our database , with the most stores launched in 2026 (774 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
774 active stores
1,237 active stores
975 active stores
934 active stores
764 active stores
774 active stores
734 active stores
697 active stores
681 active stores
804 active stores
564 active stores
327 active stores
252 active stores
368 active stores
174 active stores
Distribution by Launch Year
7.3% of tracked active stores
11.6% of tracked active stores
9.1% of tracked active stores
8.8% of tracked active stores
7.2% of tracked active stores
7.3% of tracked active stores
6.9% of tracked active stores
6.5% of tracked active stores
6.4% of tracked active stores
7.5% of tracked active stores
5.3% of tracked active stores
3.1% of tracked active stores
2.4% of tracked active stores
3.4% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 774 | 7.25% |
| 2025 | 1237 | 11.59% |
| 2024 | 975 | 9.14% |
| 2023 | 934 | 8.75% |
| 2022 | 764 | 7.16% |
| 2021 | 774 | 7.25% |
| 2020 | 734 | 6.88% |
| 2019 | 697 | 6.53% |
| 2018 | 681 | 6.38% |
| 2017 | 804 | 7.54% |
| 2016 | 564 | 5.29% |
| 2015 | 327 | 3.06% |
| 2014 | 252 | 2.36% |
| 2013 | 368 | 3.45% |
| 2012 | 174 | 1.63% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom - Tools & Hardware
Custom - Health & Beauty
Custom - Food & Beverages
Custom - Food & Beverages
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.7k | 100.00% |
| Emails | 7.2k | 66.84% |
| Phones | 9.5k | 89.06% |
| Ecommerce platform | 10.7k | 100.00% |
| Couriers | 1.6k | 14.91% |
| Payment Providers | 1.5k | 13.92% |
| Categories | 9.9k | 92.54% |
| Social Media | 6.7k | 62.29% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kazakhstan e-commerce landscape:
Analyze 10.7k verified e-commerce stores in Kazakhstan - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Use this market overview to plan payment-provider prospecting or logistics account research.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Kazakhstan e-commerce intelligence?
-
We track 10.7k verified Kazakhstan e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.3% of displayed detection occurrences (4,729 occurrences) , followed by Facebook (24.0%) and YouTube (13.3%) .
Base: 14,201 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,729 occurrences
3,408 occurrences
1,890 occurrences
1,473 occurrences
1,159 occurrences
570 occurrences
472 occurrences
248 occurrences
213 occurrences
39 occurrences
Visual Distribution
4,729 occurrences
3,408 occurrences
1,890 occurrences
1,473 occurrences
1,159 occurrences
570 occurrences
472 occurrences
248 occurrences
213 occurrences
39 occurrences