Kazakhstan E-commerce Market
Explore 11.2k verified e-commerce stores in the Kazakhstan. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 16.8k with e-commerce signals. 11.2k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Custom stores with 61.8% of stores with physical delivery (6,723 stores) , followed by WooCommerce (16.9%) and 1C-Bitrix (10.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,723 stores
1,836 stores
1,169 stores
670 stores
176 stores
88 stores
65 stores
55 stores
54 stores
38 stores
Visual Distribution
6,723 stores
1,836 stores
1,169 stores
670 stores
176 stores
88 stores
65 stores
55 stores
54 stores
38 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 6723 | 61.83% |
| WooCommerce | 1836 | 16.88% |
| 1C-Bitrix | 1169 | 10.75% |
| OpenCart | 670 | 6.16% |
| Shopify | 176 | 1.62% |
| miniShop2 | 88 | 0.81% |
| PrestaShop | 65 | 0.60% |
| VirtueMart | 55 | 0.51% |
| JoomShopping | 54 | 0.50% |
| CS-Cart, CS Cart | 38 | 0.35% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 42.4% share of all Kazakhstan e-commerce stores (6,723) , with WooCommerce at 25.9% and 1C-Bitrix at 22.7% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
6,723 stores
4,100 stores
3,602 stores
780 stores
196 stores
159 stores
72 stores
103 stores
75 stores
42 stores
Visual Distribution
6,723 stores
4,100 stores
3,602 stores
780 stores
196 stores
159 stores
72 stores
103 stores
75 stores
42 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 6723 | 42.41% |
| WooCommerce | 4100 | 25.86% |
| 1C-Bitrix | 3602 | 22.72% |
| OpenCart | 780 | 4.92% |
| Shopify | 196 | 1.24% |
| miniShop2 | 159 | 1.00% |
| PrestaShop | 72 | 0.45% |
| VirtueMart | 103 | 0.65% |
| JoomShopping | 75 | 0.47% |
| CS-Cart, CS Cart | 42 | 0.26% |
Categories Distribution
Tools & Hardware stores with 22.9% of all stores (2,332 stores) , followed by Health & Beauty (11.2%) and Electronics & Technology (11.0%) .
Base: 10,195 AI-verified stores with physical delivery and detected product categories (90.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,332 stores
1,146 stores
1,124 stores
1,023 stores
1,007 stores
724 stores
716 stores
536 stores
386 stores
343 stores
Visual Distribution
2,332 stores
1,146 stores
1,124 stores
1,023 stores
1,007 stores
724 stores
716 stores
536 stores
386 stores
343 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 2332 | 22.87% |
| Health & Beauty | 1146 | 11.24% |
| Electronics & Technology | 1124 | 11.03% |
| Home & Garden | 1023 | 10.03% |
| Business & Industrial | 1007 | 9.88% |
| Clothing & Accessories | 724 | 7.10% |
| Vehicles & Parts | 716 | 7.02% |
| Food & Beverages | 536 | 5.26% |
| Furniture & Home Decor | 386 | 3.79% |
| Gifts & Special Occasions | 343 | 3.36% |
Payment Providers Distribution
MasterCard stores with 40.0% among AI-verified physical stores (1,134 stores) , followed by VISA (26.4%) and QIWI (7.4%) .
Base: 1,570 AI-verified physical stores with detectable payment providers (14.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,134 stores
748 stores
210 stores
137 stores
113 stores
101 stores
96 stores
70 stores
70 stores
41 stores
Visual Distribution
1,134 stores
748 stores
210 stores
137 stores
113 stores
101 stores
96 stores
70 stores
70 stores
41 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 1134 | 40.04% |
| VISA | 748 | 26.41% |
| QIWI | 210 | 7.42% |
| PayPal | 137 | 4.84% |
| American Express | 113 | 3.99% |
| JCB | 101 | 3.57% |
| Apple Pay | 96 | 3.39% |
| WebMoney | 70 | 2.47% |
| Google Pay | 70 | 2.47% |
| Stripe Connect | 41 | 1.45% |
Shipping Carriers Distribution
Почта России stores with 33.1% among AI-verified physical stores (625 stores) , followed by СДЭК (26.9%) and UPS (13.6%) .
Base: 1,647 AI-verified physical stores with detectable shipping carriers (14.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
625 stores
509 stores
258 stores
176 stores
142 stores
31 stores
21 stores
20 stores
19 stores
19 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 625 | 33.05% |
| СДЭК | 509 | 26.92% |
| UPS | 258 | 13.64% |
| DPD | 176 | 9.31% |
| DHL | 142 | 7.51% |
| Hermes | 31 | 1.64% |
| ASM | 21 | 1.11% |
| GLS | 20 | 1.06% |
| FedEx | 19 | 1.00% |
| CBL | 19 | 1.00% |
Store Launch Timeline
Over the past 12 months, 1,539 new stores were launched in Kazakhstan , with the highest activity in 2026-04 (161 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
161 stores launched
164 stores launched
149 stores launched
134 stores launched
121 stores launched
130 stores launched
122 stores launched
144 stores launched
114 stores launched
130 stores launched
109 stores launched
61 stores launched
Monthly Trend
10.5% of last 12 months
10.7% of last 12 months
9.7% of last 12 months
8.7% of last 12 months
7.9% of last 12 months
8.4% of last 12 months
7.9% of last 12 months
9.4% of last 12 months
7.4% of last 12 months
8.4% of last 12 months
7.1% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 161 | 10.46% |
| 2026-03 | 164 | 10.66% |
| 2026-02 | 149 | 9.68% |
| 2026-01 | 134 | 8.71% |
| 2025-12 | 121 | 7.86% |
| 2025-11 | 130 | 8.45% |
| 2025-10 | 122 | 7.93% |
| 2025-09 | 144 | 9.36% |
| 2025-08 | 114 | 7.41% |
| 2025-07 | 130 | 8.45% |
| 2025-06 | 109 | 7.08% |
| 2025-05 | 61 | 3.96% |
Active Stores by Launch Year
Currently, 11,176 active stores in Kazakhstan are tracked in our database , with the most stores launched in 2026 (622 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
622 active stores
1,392 active stores
1,040 active stores
998 active stores
818 active stores
834 active stores
789 active stores
728 active stores
727 active stores
839 active stores
583 active stores
344 active stores
263 active stores
380 active stores
179 active stores
Distribution by Launch Year
5.6% of tracked active stores
12.5% of tracked active stores
9.3% of tracked active stores
8.9% of tracked active stores
7.3% of tracked active stores
7.5% of tracked active stores
7.1% of tracked active stores
6.5% of tracked active stores
6.5% of tracked active stores
7.5% of tracked active stores
5.2% of tracked active stores
3.1% of tracked active stores
2.4% of tracked active stores
3.4% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 622 | 5.57% |
| 2025 | 1392 | 12.46% |
| 2024 | 1040 | 9.31% |
| 2023 | 998 | 8.93% |
| 2022 | 818 | 7.32% |
| 2021 | 834 | 7.46% |
| 2020 | 789 | 7.06% |
| 2019 | 728 | 6.51% |
| 2018 | 727 | 6.51% |
| 2017 | 839 | 7.51% |
| 2016 | 583 | 5.22% |
| 2015 | 344 | 3.08% |
| 2014 | 263 | 2.35% |
| 2013 | 380 | 3.40% |
| 2012 | 179 | 1.60% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Tools & Hardware
Custom - Tools & Hardware
Custom - Gifts & Special Occasions
1C-Bitrix - Clothing & Accessories
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.2k | 100.00% |
| Emails | 7.6k | 67.42% |
| Phones | 10.1k | 90.32% |
| Ecommerce platform | 11.2k | 100.00% |
| Couriers | 1.6k | 14.67% |
| Payment Providers | 1.6k | 13.99% |
| Categories | 10.4k | 92.38% |
| Social Media | 7.0k | 62.71% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kazakhstan e-commerce landscape:
Analyze 11.2k verified e-commerce stores in Kazakhstan - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kazakhstan e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Kazakhstan e-commerce intelligence?
-
We track 11.2k verified Kazakhstan e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 33.0% among stores with at least one detectable social profile (4,940 stores) , followed by Facebook (24.5%) and YouTube (12.7%) .
Base: 7,039 stores with any detectable social profile (62.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,940 stores
3,667 stores
1,901 stores
1,555 stores
1,319 stores
564 stores
524 stores
247 stores
228 stores
47 stores
Visual Distribution
4,940 stores
3,667 stores
1,901 stores
1,555 stores
1,319 stores
564 stores
524 stores
247 stores
228 stores
47 stores