Belarus E-commerce Market
Explore 20.7k verified e-commerce stores in the Belarus. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 30.9k with e-commerce signals. 20.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Custom stores with 54.0% of stores with physical delivery (10,836 stores) , followed by WooCommerce (18.8%) and 1C-Bitrix (11.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,836 stores
3,778 stores
2,306 stores
1,594 stores
504 stores
462 stores
185 stores
177 stores
113 stores
110 stores
Visual Distribution
10,836 stores
3,778 stores
2,306 stores
1,594 stores
504 stores
462 stores
185 stores
177 stores
113 stores
110 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 10836 | 54.00% |
| WooCommerce | 3778 | 18.83% |
| 1C-Bitrix | 2306 | 11.49% |
| OpenCart | 1594 | 7.94% |
| VirtueMart | 504 | 2.51% |
| miniShop2 | 462 | 2.30% |
| PrestaShop | 185 | 0.92% |
| beSeller | 177 | 0.88% |
| JoomShopping | 113 | 0.56% |
| Shopify | 110 | 0.55% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 36.5% share of all Belarus e-commerce stores (10,836) , with WooCommerce at 26.6% and 1C-Bitrix at 23.3% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
10,836 stores
7,905 stores
6,917 stores
1,911 stores
654 stores
760 stores
218 stores
198 stores
166 stores
144 stores
Visual Distribution
10,836 stores
7,905 stores
6,917 stores
1,911 stores
654 stores
760 stores
218 stores
198 stores
166 stores
144 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 10836 | 36.47% |
| WooCommerce | 7905 | 26.61% |
| 1C-Bitrix | 6917 | 23.28% |
| OpenCart | 1911 | 6.43% |
| VirtueMart | 654 | 2.20% |
| miniShop2 | 760 | 2.56% |
| PrestaShop | 218 | 0.73% |
| beSeller | 198 | 0.67% |
| JoomShopping | 166 | 0.56% |
| Shopify | 144 | 0.48% |
Categories Distribution
Tools & Hardware stores with 24.3% of all stores (4,429 stores) , followed by Home & Garden (15.2%) and Clothing & Accessories (8.5%) .
Base: 18,254 AI-verified stores with physical delivery and detected product categories (88.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4,429 stores
2,766 stores
1,546 stores
1,397 stores
1,261 stores
1,238 stores
1,042 stores
1,004 stores
992 stores
920 stores
Visual Distribution
4,429 stores
2,766 stores
1,546 stores
1,397 stores
1,261 stores
1,238 stores
1,042 stores
1,004 stores
992 stores
920 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 4429 | 24.26% |
| Home & Garden | 2766 | 15.15% |
| Clothing & Accessories | 1546 | 8.47% |
| Vehicles & Parts | 1397 | 7.65% |
| Health & Beauty | 1261 | 6.91% |
| Electronics & Technology | 1238 | 6.78% |
| Sporting Goods & Outdoor Gear | 1042 | 5.71% |
| Business & Industrial | 1004 | 5.50% |
| Furniture & Home Decor | 992 | 5.43% |
| Gifts & Special Occasions | 920 | 5.04% |
Payment Providers Distribution
MasterCard stores with 48.7% among AI-verified physical stores (3,012 stores) , followed by VISA (22.0%) and Apple Pay (8.7%) .
Base: 3,783 AI-verified physical stores with detectable payment providers (18.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,012 stores
1,362 stores
537 stores
470 stores
149 stores
117 stores
111 stores
101 stores
86 stores
85 stores
Visual Distribution
3,012 stores
1,362 stores
537 stores
470 stores
149 stores
117 stores
111 stores
101 stores
86 stores
85 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 3012 | 48.66% |
| VISA | 1362 | 22.00% |
| Apple Pay | 537 | 8.68% |
| WebPay | 470 | 7.59% |
| PayPal | 149 | 2.41% |
| WebMoney | 117 | 1.89% |
| Bolt | 111 | 1.79% |
| JCB | 101 | 1.63% |
| UnionPay | 86 | 1.39% |
| Google Pay | 85 | 1.37% |
Shipping Carriers Distribution
Почта России stores with 40.2% among AI-verified physical stores (1,178 stores) , followed by СДЭК (24.8%) and DPD (12.1%) .
Base: 2,640 AI-verified physical stores with detectable shipping carriers (12.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,178 stores
727 stores
353 stores
168 stores
103 stores
93 stores
57 stores
56 stores
41 stores
31 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 1178 | 40.25% |
| СДЭК | 727 | 24.84% |
| DPD | 353 | 12.06% |
| UPS | 168 | 5.74% |
| Hermes | 103 | 3.52% |
| DHL | 93 | 3.18% |
| GLS | 57 | 1.95% |
| Belpost | 56 | 1.91% |
| TNT | 41 | 1.40% |
| FedEx | 31 | 1.06% |
Store Launch Timeline
Over the past 12 months, 3,163 new stores were launched in Belarus , with the highest activity in 2026-04 (185 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
185 stores launched
339 stores launched
274 stores launched
170 stores launched
251 stores launched
315 stores launched
295 stores launched
519 stores launched
228 stores launched
206 stores launched
289 stores launched
92 stores launched
Monthly Trend
5.8% of last 12 months
10.7% of last 12 months
8.7% of last 12 months
5.4% of last 12 months
7.9% of last 12 months
10.0% of last 12 months
9.3% of last 12 months
16.4% of last 12 months
7.2% of last 12 months
6.5% of last 12 months
9.1% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 185 | 5.85% |
| 2026-03 | 339 | 10.72% |
| 2026-02 | 274 | 8.66% |
| 2026-01 | 170 | 5.37% |
| 2025-12 | 251 | 7.94% |
| 2025-11 | 315 | 9.96% |
| 2025-10 | 295 | 9.33% |
| 2025-09 | 519 | 16.41% |
| 2025-08 | 228 | 7.21% |
| 2025-07 | 206 | 6.51% |
| 2025-06 | 289 | 9.14% |
| 2025-05 | 92 | 2.91% |
Active Stores by Launch Year
Currently, 20,636 active stores in Belarus are tracked in our database , with the most stores launched in 2026 (987 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
987 active stores
3,357 active stores
2,187 active stores
1,559 active stores
1,135 active stores
1,266 active stores
1,236 active stores
1,312 active stores
1,187 active stores
1,117 active stores
917 active stores
827 active stores
645 active stores
722 active stores
559 active stores
Distribution by Launch Year
4.8% of tracked active stores
16.3% of tracked active stores
10.6% of tracked active stores
7.6% of tracked active stores
5.5% of tracked active stores
6.1% of tracked active stores
6.0% of tracked active stores
6.4% of tracked active stores
5.8% of tracked active stores
5.4% of tracked active stores
4.4% of tracked active stores
4.0% of tracked active stores
3.1% of tracked active stores
3.5% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 987 | 4.78% |
| 2025 | 3357 | 16.27% |
| 2024 | 2187 | 10.60% |
| 2023 | 1559 | 7.55% |
| 2022 | 1135 | 5.50% |
| 2021 | 1266 | 6.13% |
| 2020 | 1236 | 5.99% |
| 2019 | 1312 | 6.36% |
| 2018 | 1187 | 5.75% |
| 2017 | 1117 | 5.41% |
| 2016 | 917 | 4.44% |
| 2015 | 827 | 4.01% |
| 2014 | 645 | 3.13% |
| 2013 | 722 | 3.50% |
| 2012 | 559 | 2.71% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
WooCommerce - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
Custom - Tools & Hardware
Shopify - Books & Media
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.7k | 100.00% |
| Emails | 15.5k | 74.85% |
| Phones | 19.2k | 92.59% |
| Ecommerce platform | 20.7k | 100.00% |
| Couriers | 2.6k | 12.76% |
| Payment Providers | 3.8k | 18.29% |
| Categories | 18.7k | 90.41% |
| Social Media | 10.0k | 48.12% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Belarus e-commerce landscape:
Analyze 20.7k verified e-commerce stores in Belarus - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Belarus e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Belarus e-commerce intelligence?
-
We track 20.7k verified Belarus e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 42.9% among stores with at least one detectable social profile (8,285 stores) , followed by Facebook (21.7%) and YouTube (12.8%) .
Base: 9,953 stores with any detectable social profile (48.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,285 stores
4,192 stores
2,467 stores
1,510 stores
965 stores
759 stores
483 stores
349 stores
237 stores
87 stores
Visual Distribution
8,285 stores
4,192 stores
2,467 stores
1,510 stores
965 stores
759 stores
483 stores
349 stores
237 stores
87 stores