Belarus E-commerce Market
Explore 19.7k verified e-commerce stores in the Belarus. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 32.1k with e-commerce signals. 19.7k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Custom stores with 46.1% of stores with physical delivery (9,076 stores) , followed by WooCommerce (19.2%) and OpenCart (13.3%) .
Base: 19,674 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,076 stores
3,769 stores
2,612 stores
2,171 stores
487 stores
301 stores
178 stores
174 stores
135 stores
109 stores
Visual Distribution
9,076 stores
3,769 stores
2,612 stores
2,171 stores
487 stores
301 stores
178 stores
174 stores
135 stores
109 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 9076 | 46.13% |
| WooCommerce | 3769 | 19.16% |
| OpenCart | 2612 | 13.28% |
| 1C-Bitrix | 2171 | 11.03% |
| VirtueMart | 487 | 2.48% |
| miniShop2 | 301 | 1.53% |
| beSeller | 178 | 0.90% |
| PrestaShop | 174 | 0.88% |
| Citrusshop | 135 | 0.69% |
| CS Cart | 109 | 0.55% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 30.4% share of detected Belarus e-commerce signals (9,736) , with WooCommerce at 25.6% and OpenCart at 10.0% (October 2026) .
Base: 32,069 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
9,736 websites
8,215 websites
3,201 websites
7,552 websites
651 websites
560 websites
226 websites
229 websites
136 websites
136 websites
Visual Distribution
9,736 websites
8,215 websites
3,201 websites
7,552 websites
651 websites
560 websites
226 websites
229 websites
136 websites
136 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 9736 | 30.36% |
| WooCommerce | 8215 | 25.62% |
| OpenCart | 3201 | 9.98% |
| 1C-Bitrix | 7552 | 23.55% |
| VirtueMart | 651 | 2.03% |
| miniShop2 | 560 | 1.75% |
| beSeller | 226 | 0.70% |
| PrestaShop | 229 | 0.71% |
| Citrusshop | 136 | 0.42% |
| CS Cart | 136 | 0.42% |
Categories Distribution
Tools & Hardware stores with 22.0% of all stores (4,323 stores) , followed by Home & Garden (13.3%) and Clothing & Accessories (7.7%) .
Base: 19,674 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,323 stores
2,610 stores
1,507 stores
1,236 stores
1,230 stores
1,197 stores
990 stores
988 stores
938 stores
883 stores
Visual Distribution
4,323 stores
2,610 stores
1,507 stores
1,236 stores
1,230 stores
1,197 stores
990 stores
988 stores
938 stores
883 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 4323 | 21.97% |
| Home & Garden | 2610 | 13.27% |
| Clothing & Accessories | 1507 | 7.66% |
| Vehicles & Parts | 1236 | 6.28% |
| Health & Beauty | 1230 | 6.25% |
| Electronics & Technology | 1197 | 6.08% |
| Business & Industrial | 990 | 5.03% |
| Sporting Goods & Outdoor Gear | 988 | 5.02% |
| Furniture & Home Decor | 938 | 4.77% |
| Gifts & Special Occasions | 883 | 4.49% |
Payment Providers Distribution
ЕРИП accounts for 23.6% of displayed detection occurrences (4,546 occurrences) , followed by VISA (20.2%) and MasterCard (20.1%) .
Base: 19,230 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
4,546 occurrences
3,887 occurrences
3,874 occurrences
1,971 occurrences
1,311 occurrences
1,094 occurrences
1,034 occurrences
643 occurrences
519 occurrences
351 occurrences
Visual Distribution
4,546 occurrences
3,887 occurrences
3,874 occurrences
1,971 occurrences
1,311 occurrences
1,094 occurrences
1,034 occurrences
643 occurrences
519 occurrences
351 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| ЕРИП | 4546 | 23.64% |
| VISA | 3887 | 20.21% |
| MasterCard | 3874 | 20.15% |
| Maestro | 1971 | 10.25% |
| bePaid | 1311 | 6.82% |
| WebPay | 1094 | 5.69% |
| МИР | 1034 | 5.38% |
| Apple Pay | 643 | 3.34% |
| Samsung Pay | 519 | 2.70% |
| WebMoney | 351 | 1.83% |
Shipping Carriers Distribution
Belpost accounts for 47.0% of displayed detection occurrences (5,329 occurrences) , followed by Европочта (26.3%) and СДЭК (10.3%) .
Base: 11,343 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
5,329 occurrences
2,982 occurrences
1,174 occurrences
475 occurrences
417 occurrences
372 occurrences
187 occurrences
140 occurrences
135 occurrences
132 occurrences
Visual Distribution
5,329 occurrences
2,982 occurrences
1,174 occurrences
475 occurrences
417 occurrences
372 occurrences
187 occurrences
140 occurrences
135 occurrences
132 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Belpost | 5329 | 46.98% |
| Европочта | 2982 | 26.29% |
| СДЭК | 1174 | 10.35% |
| EMS | 475 | 4.19% |
| DPD | 417 | 3.68% |
| Почта России | 372 | 3.28% |
| Nova Poshta | 187 | 1.65% |
| ПЭК | 140 | 1.23% |
| ТК КИТ | 135 | 1.19% |
| Яндекс Доставка | 132 | 1.16% |
Store Launch Timeline
Over the past 12 months, 2,592 new stores were launched in Belarus , with the highest activity in 2026-09 (253 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
253 stores launched
256 stores launched
226 stores launched
323 stores launched
175 stores launched
200 stores launched
278 stores launched
253 stores launched
139 stores launched
193 stores launched
249 stores launched
47 stores launched
Monthly Trend
9.8% of last 12 months
9.9% of last 12 months
8.7% of last 12 months
12.5% of last 12 months
6.8% of last 12 months
7.7% of last 12 months
10.7% of last 12 months
9.8% of last 12 months
5.4% of last 12 months
7.4% of last 12 months
9.6% of last 12 months
1.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 253 | 9.76% |
| 2026-08 | 256 | 9.88% |
| 2026-07 | 226 | 8.72% |
| 2026-06 | 323 | 12.46% |
| 2026-05 | 175 | 6.75% |
| 2026-04 | 200 | 7.72% |
| 2026-03 | 278 | 10.73% |
| 2026-02 | 253 | 9.76% |
| 2026-01 | 139 | 5.36% |
| 2025-12 | 193 | 7.45% |
| 2025-11 | 249 | 9.61% |
| 2025-10 | 47 | 1.81% |
Active Stores by Launch Year
Currently, 19,622 active stores in Belarus are tracked in our database , with the most stores launched in 2026 (2,152 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,152 active stores
2,782 active stores
1,854 active stores
1,214 active stores
961 active stores
1,148 active stores
1,188 active stores
1,211 active stores
1,118 active stores
1,037 active stores
855 active stores
754 active stores
603 active stores
690 active stores
531 active stores
Distribution by Launch Year
11.0% of tracked active stores
14.2% of tracked active stores
9.4% of tracked active stores
6.2% of tracked active stores
4.9% of tracked active stores
5.9% of tracked active stores
6.1% of tracked active stores
6.2% of tracked active stores
5.7% of tracked active stores
5.3% of tracked active stores
4.4% of tracked active stores
3.8% of tracked active stores
3.1% of tracked active stores
3.5% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2152 | 10.97% |
| 2025 | 2782 | 14.18% |
| 2024 | 1854 | 9.45% |
| 2023 | 1214 | 6.19% |
| 2022 | 961 | 4.90% |
| 2021 | 1148 | 5.85% |
| 2020 | 1188 | 6.05% |
| 2019 | 1211 | 6.17% |
| 2018 | 1118 | 5.70% |
| 2017 | 1037 | 5.28% |
| 2016 | 855 | 4.36% |
| 2015 | 754 | 3.84% |
| 2014 | 603 | 3.07% |
| 2013 | 690 | 3.52% |
| 2012 | 531 | 2.71% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Food & Beverages
Custom - Home & Garden
WooCommerce - Vehicles & Parts
Custom - Tools & Hardware
Custom - Tools & Hardware
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 19.7k | 100.00% |
| Emails | 17.2k | 87.61% |
| Phones | 18.7k | 94.92% |
| Ecommerce platform | 19.7k | 100.00% |
| Couriers | 7.5k | 37.95% |
| Payment Providers | 7k | 35.64% |
| Categories | 17.9k | 90.78% |
| Social Media | 9.5k | 48.23% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Belarus e-commerce landscape:
Analyze 19.7k verified e-commerce stores in Belarus - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Belarus e-commerce intelligence?
-
We track 19.7k verified Belarus e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 44.1% of displayed detection occurrences (8,032 occurrences) , followed by Facebook (20.5%) and YouTube (13.0%) .
Base: 18,224 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,032 occurrences
3,738 occurrences
2,375 occurrences
1,262 occurrences
1,054 occurrences
704 occurrences
436 occurrences
326 occurrences
216 occurrences
81 occurrences
Visual Distribution
8,032 occurrences
3,738 occurrences
2,375 occurrences
1,262 occurrences
1,054 occurrences
704 occurrences
436 occurrences
326 occurrences
216 occurrences
81 occurrences