Belarus E-commerce Market
Explore 20.1k verified e-commerce stores in the Belarus. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 29.9k with e-commerce signals. 20.1k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Custom stores with 53.9% of stores with physical delivery (10,548 stores) , followed by WooCommerce (18.9%) and 1C-Bitrix (11.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,548 stores
3,702 stores
2,251 stores
1,569 stores
498 stores
443 stores
176 stores
176 stores
107 stores
105 stores
Visual Distribution
10,548 stores
3,702 stores
2,251 stores
1,569 stores
498 stores
443 stores
176 stores
176 stores
107 stores
105 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 10548 | 53.89% |
| WooCommerce | 3702 | 18.91% |
| 1C-Bitrix | 2251 | 11.50% |
| OpenCart | 1569 | 8.02% |
| VirtueMart | 498 | 2.54% |
| miniShop2 | 443 | 2.26% |
| PrestaShop | 176 | 0.90% |
| beSeller | 176 | 0.90% |
| JoomShopping | 107 | 0.55% |
| Shopify | 105 | 0.54% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 36.5% share of all Belarus e-commerce stores (10,548) , with WooCommerce at 26.6% and 1C-Bitrix at 23.3% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
10,548 stores
7,684 stores
6,725 stores
1,884 stores
636 stores
742 stores
213 stores
196 stores
156 stores
136 stores
Visual Distribution
10,548 stores
7,684 stores
6,725 stores
1,884 stores
636 stores
742 stores
213 stores
196 stores
156 stores
136 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 10548 | 36.47% |
| WooCommerce | 7684 | 26.57% |
| 1C-Bitrix | 6725 | 23.25% |
| OpenCart | 1884 | 6.51% |
| VirtueMart | 636 | 2.20% |
| miniShop2 | 742 | 2.57% |
| PrestaShop | 213 | 0.74% |
| beSeller | 196 | 0.68% |
| JoomShopping | 156 | 0.54% |
| Shopify | 136 | 0.47% |
Categories Distribution
Tools & Hardware stores with 24.6% of all stores (4,375 stores) , followed by Home & Garden (15.1%) and Clothing & Accessories (8.4%) .
Base: 17,768 AI-verified stores with physical delivery and detected product categories (88.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4,375 stores
2,679 stores
1,495 stores
1,360 stores
1,218 stores
1,183 stores
1,028 stores
982 stores
968 stores
899 stores
Visual Distribution
4,375 stores
2,679 stores
1,495 stores
1,360 stores
1,218 stores
1,183 stores
1,028 stores
982 stores
968 stores
899 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 4375 | 24.62% |
| Home & Garden | 2679 | 15.08% |
| Clothing & Accessories | 1495 | 8.41% |
| Vehicles & Parts | 1360 | 7.65% |
| Health & Beauty | 1218 | 6.86% |
| Electronics & Technology | 1183 | 6.66% |
| Sporting Goods & Outdoor Gear | 1028 | 5.79% |
| Business & Industrial | 982 | 5.53% |
| Furniture & Home Decor | 968 | 5.45% |
| Gifts & Special Occasions | 899 | 5.06% |
Payment Providers Distribution
MasterCard stores with 48.4% among AI-verified physical stores (2,921 stores) , followed by VISA (21.9%) and Apple Pay (8.9%) .
Base: 3,682 AI-verified physical stores with detectable payment providers (18.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,921 stores
1,321 stores
535 stores
461 stores
137 stores
114 stores
110 stores
99 stores
89 stores
83 stores
Visual Distribution
2,921 stores
1,321 stores
535 stores
461 stores
137 stores
114 stores
110 stores
99 stores
89 stores
83 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 2921 | 48.43% |
| VISA | 1321 | 21.90% |
| Apple Pay | 535 | 8.87% |
| WebPay | 461 | 7.64% |
| PayPal | 137 | 2.27% |
| WebMoney | 114 | 1.89% |
| Bolt | 110 | 1.82% |
| JCB | 99 | 1.64% |
| UnionPay | 89 | 1.48% |
| Google Pay | 83 | 1.38% |
Shipping Carriers Distribution
Почта России stores with 40.3% among AI-verified physical stores (1,182 stores) , followed by СДЭК (24.7%) and DPD (12.3%) .
Base: 2,614 AI-verified physical stores with detectable shipping carriers (13.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,182 stores
723 stores
360 stores
159 stores
113 stores
99 stores
57 stores
54 stores
41 stores
33 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 1182 | 40.34% |
| СДЭК | 723 | 24.68% |
| DPD | 360 | 12.29% |
| UPS | 159 | 5.43% |
| Hermes | 113 | 3.86% |
| DHL | 99 | 3.38% |
| GLS | 57 | 1.95% |
| Belpost | 54 | 1.84% |
| TNT | 41 | 1.40% |
| JX | 33 | 1.13% |
Store Launch Timeline
Over the past 12 months, 2,933 new stores were launched in Belarus , with the highest activity in 2026-05 (150 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
150 stores launched
173 stores launched
328 stores launched
260 stores launched
161 stores launched
243 stores launched
296 stores launched
284 stores launched
503 stores launched
215 stores launched
201 stores launched
119 stores launched
Monthly Trend
5.1% of last 12 months
5.9% of last 12 months
11.2% of last 12 months
8.9% of last 12 months
5.5% of last 12 months
8.3% of last 12 months
10.1% of last 12 months
9.7% of last 12 months
17.1% of last 12 months
7.3% of last 12 months
6.9% of last 12 months
4.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 150 | 5.11% |
| 2026-04 | 173 | 5.90% |
| 2026-03 | 328 | 11.18% |
| 2026-02 | 260 | 8.86% |
| 2026-01 | 161 | 5.49% |
| 2025-12 | 243 | 8.29% |
| 2025-11 | 296 | 10.09% |
| 2025-10 | 284 | 9.68% |
| 2025-09 | 503 | 17.15% |
| 2025-08 | 215 | 7.33% |
| 2025-07 | 201 | 6.85% |
| 2025-06 | 119 | 4.06% |
Active Stores by Launch Year
Currently, 20,101 active stores in Belarus are tracked in our database , with the most stores launched in 2026 (1,080 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,080 active stores
3,211 active stores
2,106 active stores
1,507 active stores
1,083 active stores
1,220 active stores
1,195 active stores
1,281 active stores
1,158 active stores
1,102 active stores
892 active stores
798 active stores
634 active stores
705 active stores
546 active stores
Distribution by Launch Year
5.4% of tracked active stores
16.0% of tracked active stores
10.5% of tracked active stores
7.5% of tracked active stores
5.4% of tracked active stores
6.1% of tracked active stores
5.9% of tracked active stores
6.4% of tracked active stores
5.8% of tracked active stores
5.5% of tracked active stores
4.4% of tracked active stores
4.0% of tracked active stores
3.2% of tracked active stores
3.5% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1080 | 5.37% |
| 2025 | 3211 | 15.97% |
| 2024 | 2106 | 10.48% |
| 2023 | 1507 | 7.50% |
| 2022 | 1083 | 5.39% |
| 2021 | 1220 | 6.07% |
| 2020 | 1195 | 5.94% |
| 2019 | 1281 | 6.37% |
| 2018 | 1158 | 5.76% |
| 2017 | 1102 | 5.48% |
| 2016 | 892 | 4.44% |
| 2015 | 798 | 3.97% |
| 2014 | 634 | 3.15% |
| 2013 | 705 | 3.51% |
| 2012 | 546 | 2.72% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Books & Media
Shopify
WooCommerce - Home & Garden
Custom - Sporting Goods & Outdoor Gear
Custom - Furniture & Home Decor
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.1k | 100.00% |
| Emails | 15.2k | 75.21% |
| Phones | 18.6k | 92.12% |
| Ecommerce platform | 20.1k | 100.00% |
| Couriers | 2.6k | 12.98% |
| Payment Providers | 3.7k | 18.28% |
| Categories | 18.2k | 90.33% |
| Social Media | 9.7k | 47.93% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Belarus e-commerce landscape:
Analyze 20.1k verified e-commerce stores in Belarus - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Belarus e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Belarus e-commerce intelligence?
-
We track 20.1k verified Belarus e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 43.4% among stores with at least one detectable social profile (8,117 stores) , followed by Facebook (21.3%) and YouTube (13.0%) .
Base: 9,656 stores with any detectable social profile (47.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,117 stores
3,985 stores
2,429 stores
1,356 stores
960 stores
736 stores
456 stores
340 stores
240 stores
71 stores
Visual Distribution
8,117 stores
3,985 stores
2,429 stores
1,356 stores
960 stores
736 stores
456 stores
340 stores
240 stores
71 stores