Belarus E-commerce Database

Explore 18.1k e-commerce stores in the Belarus. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Custom leads with 47.4% of stores with physical delivery (8,530 stores) , followed by WooCommerce (23.4%) and 1C-Bitrix (15.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 47.4%

8,530 stores

4,213 stores

2,777 stores

1,741 stores

201 stores

154 stores

127 stores

125 stores

89 stores

41 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Belarus
Platform Stores with Physical Delivery Percentage
Custom 8530 47.39%
WooCommerce 4213 23.41%
1C-Bitrix 2777 15.43%
OpenCart 1741 9.67%
PrestaShop 201 1.12%
Shopify 154 0.86%
JoomShopping 127 0.71%
CS Cart 125 0.69%
Moguta.CMS 89 0.49%
Magento 41 0.23%

All Stores Distribution

Custom holds 32.8% share of all Belarus e-commerce stores (8,530) , with WooCommerce at 28.3% and 1C-Bitrix at 27.7% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 32.8%

8,530 stores

7,352 stores

7,202 stores

1,981 stores

220 stores

195 stores

171 stores

138 stores

124 stores

58 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Belarus
Platform Total Stores Percentage
Custom 8530 32.84%
WooCommerce 7352 28.31%
1C-Bitrix 7202 27.73%
OpenCart 1981 7.63%
PrestaShop 220 0.85%
Shopify 195 0.75%
JoomShopping 171 0.66%
CS Cart 138 0.53%
Moguta.CMS 124 0.48%
Magento 58 0.22%

Categories Distribution

Home & Garden leads with 12.8% of all stores (1,876 stores) , followed by Furniture & Home Decor (12.3%) and Electronics & Technology (11.0%) .

Top 10 Categories

Home & Garden 12.8%

1,876 stores

Furniture & Home Decor 12.3%

1,814 stores

Electronics & Technology 11.0%

1,614 stores

Tools & Hardware 10.6%

1,559 stores

Business & Industrial 9.5%

1,397 stores

Health & Beauty 9.4%

1,376 stores

Vehicles & Parts 8.8%

1,294 stores

Clothing & Accessories 8.4%

1,231 stores

Gifts & Special Occasions 4.3%

633 stores

Food & Beverages 4.0%

583 stores

Visual Distribution

Distribution of top 10 Belarus store categories (January 2026)
Distribution of categories in Belarus e-commerce stores
Category Number of Stores Percentage
Home & Garden 1876 12.77%
Furniture & Home Decor 1814 12.34%
Electronics & Technology 1614 10.98%
Tools & Hardware 1559 10.61%
Business & Industrial 1397 9.51%
Health & Beauty 1376 9.36%
Vehicles & Parts 1294 8.81%
Clothing & Accessories 1231 8.38%
Gifts & Special Occasions 633 4.31%
Food & Beverages 583 3.97%
Sporting Goods & Outdoor Gear 558 3.80%
Office Supplies 227 1.54%
Pets & Pet Supplies 207 1.41%
Toys & Games 174 1.18%
Arts & Entertainment 152 1.03%

Payment Providers Distribution

MasterCard leads with 48.3% among AI-verified physical stores (2,880 stores) , followed by VISA (22.5%) and Apple Pay (8.6%) .

Base: 3,591 AI-verified physical stores with detectable payment providers (19.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

2,880 stores

VISA 22.5%

1,338 stores

514 stores

461 stores

142 stores

140 stores

JCB 1.9%

115 stores

89 stores

81 stores

QIWI 0.8%

49 stores

Visual Distribution

Distribution of top 10 Belarus payment providers (January 2026)
Distribution of payment providers in Belarus e-commerce stores
Payment Provider Store Count Market Share
MasterCard 2880 48.35%
VISA 1338 22.46%
Apple Pay 514 8.63%
WebPay 461 7.74%
PayPal 142 2.38%
WebMoney 140 2.35%
JCB 115 1.93%
Google Pay 89 1.49%
UnionPay 81 1.36%
QIWI 49 0.82%
American Express 47 0.79%
Stripe Connect 45 0.76%
Bolt 32 0.54%
Klarna 13 0.22%
BitCoin 11 0.18%

Shipping Carriers Distribution

Почта России leads with 41.5% among AI-verified physical stores (1,192 stores) , followed by СДЭК (22.3%) and DPD (12.5%) .

Base: 2,567 AI-verified physical stores with detectable shipping carriers (14.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

1,192 stores

641 stores

DPD 12.5%

358 stores

UPS 6.0%

173 stores

110 stores

DHL 3.2%

92 stores

52 stores

GLS 1.8%

51 stores

JX 1.4%

40 stores

TNT 1.3%

38 stores

Visual Distribution

Distribution of top 10 Belarus shipping carriers (January 2026)
Distribution of shipping carriers in Belarus e-commerce stores
Shipping Carrier Store Count Market Share
Почта России 1192 41.50%
СДЭК 641 22.32%
DPD 358 12.47%
UPS 173 6.02%
Hermes 110 3.83%
DHL 92 3.20%
Belpost 52 1.81%
GLS 51 1.78%
JX 40 1.39%
TNT 38 1.32%
FedEx 33 1.15%
ASM 27 0.94%
Boxberry 25 0.87%
Speedy 20 0.70%
TCS 20 0.70%

Store Launch Timeline

Over the past 12 months, 2,327 new stores were launched in Belarus , with the highest activity in 2025-12 (181 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.8%

181 stores launched

2025-11 9.2%

214 stores launched

2025-10 8.0%

187 stores launched

2025-09 17.1%

398 stores launched

2025-08 7.0%

164 stores launched

2025-07 5.6%

131 stores launched

2025-06 9.1%

211 stores launched

2025-05 6.8%

158 stores launched

2025-04 6.4%

149 stores launched

2025-03 9.8%

228 stores launched

2025-02 10.2%

238 stores launched

2025-01 2.9%

68 stores launched

Monthly Trend

Monthly store launches in Belarus (January 2026)
Monthly store launches in Belarus over the past 12 months
Month Stores Launched Percentage
2025-12 181 7.78%
2025-11 214 9.20%
2025-10 187 8.04%
2025-09 398 17.10%
2025-08 164 7.05%
2025-07 131 5.63%
2025-06 211 9.07%
2025-05 158 6.79%
2025-04 149 6.40%
2025-03 228 9.80%
2025-02 238 10.23%
2025-01 68 2.92%

Active Stores by Launch Year

Currently, 18,100 active stores in Belarus are tracked in our database , with the most stores launched in 2025 (2,384 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.2%

2,384 active stores

2024 11.3%

2,048 active stores

2023 7.2%

1,307 active stores

2022 6.0%

1,081 active stores

2021 7.0%

1,265 active stores

2020 7.1%

1,287 active stores

2019 6.5%

1,179 active stores

2018 6.4%

1,164 active stores

2017 6.1%

1,101 active stores

2016 4.9%

883 active stores

2015 4.5%

818 active stores

2014 3.5%

633 active stores

2013 4.0%

720 active stores

2012 3.2%

572 active stores

2011 2.0%

363 active stores

Distribution by Launch Year

Active stores in Belarus by original launch year (January 2026)
Active stores in Belarus by launch year
Launch Year Active Stores Percentage
2025 2384 13.17%
2024 2048 11.31%
2023 1307 7.22%
2022 1081 5.97%
2021 1265 6.99%
2020 1287 7.11%
2019 1179 6.51%
2018 1164 6.43%
2017 1101 6.08%
2016 883 4.88%
2015 818 4.52%
2014 633 3.50%
2013 720 3.98%
2012 572 3.16%
2011 363 2.01%
2010 399 2.20%
2009 261 1.44%
2008 191 1.06%
2007 144 0.80%
2006 80 0.44%
2005 64 0.35%
2004 53 0.29%
2003 39 0.22%
2002 50 0.28%
2001 11 0.06%
2000 2 0.01%
1999 1 0.01%

Social Media Usage

Instagram leads with 42.1% among stores with at least one detectable social profile (8,147 stores) , followed by Facebook (22.3%) and YouTube (13.1%) .

Base: 9,741 stores with any detectable social profile (53.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 42.1%

8,147 stores

Facebook 22.3%

4,319 stores

YouTube 13.1%

2,546 stores

Twitter 7.6%

1,466 stores

TikTok 4.8%

926 stores

WhatsApp 3.9%

764 stores

Pinterest 2.6%

502 stores

LinkedIn 2.0%

393 stores

X 1.1%

220 stores

Telegram 0.4%

80 stores

Visual Distribution

Distribution of social media platforms in Belarus (January 2026)
Distribution of social media platforms in Belarus e-commerce stores
Social Platform Store Count Market Share
Instagram 8147 42.08%
Facebook 4319 22.31%
YouTube 2546 13.15%
Twitter 1466 7.57%
TikTok 926 4.78%
WhatsApp 764 3.95%
Pinterest 502 2.59%
LinkedIn 393 2.03%
X 220 1.14%
Telegram 80 0.41%

Dataset Coverage

Field Rows count Coverage
Website 18.1k 100.00%
Emails 13.7k 75.39%
Phones 9.9k 54.69%
Ecommerce platform 18.1k 100.00%
Couriers 2.6k 14.15%
Payment Providers 3.6k 19.80%
Categories 15.0k 82.89%
Social Media 9.7k 53.70%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Belarus E-commerce Database?

Our database covers over 18.1k Belarus physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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