EKM Market Share & Real Store Usage

Explore 1.9k verified e-commerce stores built on EKM. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 2.1k domains. 1.9k verified as active stores with physical delivery.

Verified stores
1.9k
active stores with physical delivery
Top country
United Kingdom
1,733 verified stores
Top payment signal
PayPal
355 detection occurrences
Top carrier signal
Royal Mail
867 detection occurrences
Top category
Sporting Goods & Outdoor Gear
242 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

1.9k verified active stores out of 2.1k detected · 90.4% verification rate

Categories Distribution

Sporting Goods & Outdoor Gear stores with 12.5% of all stores (242 stores) , followed by Tools & Hardware (9.9%) and Home & Garden (8.9%) .

Base: 1,935 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Sporting Goods & Outdoor Gear 12.5%

242 stores

Tools & Hardware 9.9%

192 stores

Home & Garden 8.9%

173 stores

Vehicles & Parts 8.9%

173 stores

Clothing & Accessories 8.0%

154 stores

Toys & Games 7.3%

142 stores

Health & Beauty 6.7%

130 stores

Arts & Entertainment 6.0%

116 stores

Gifts & Special Occasions 5.3%

102 stores

Business & Industrial 5.2%

101 stores

Visual Distribution

Distribution of top 10 EKM store categories (May 2026)
Distribution of categories in EKM e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 242 12.51%
Tools & Hardware 192 9.92%
Home & Garden 173 8.94%
Vehicles & Parts 173 8.94%
Clothing & Accessories 154 7.96%
Toys & Games 142 7.34%
Health & Beauty 130 6.72%
Arts & Entertainment 116 5.99%
Gifts & Special Occasions 102 5.27%
Business & Industrial 101 5.22%

Payment Providers Distribution

PayPal accounts for 41.2% of displayed detection occurrences (355 occurrences) , followed by MasterCard (12.5%) and American Express (10.7%) .

Base: 861 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 41.2%

355 occurrences

108 occurrences

92 occurrences

79 occurrences

Bolt 8.6%

74 occurrences

47 occurrences

JCB 3.7%

32 occurrences

27 occurrences

24 occurrences

23 occurrences

Visual Distribution

Distribution of top 10 EKM payment providers (May 2026)
Distribution of payment providers in EKM e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 355 41.23%
MasterCard 108 12.54%
American Express 92 10.69%
Stripe Connect 79 9.18%
Bolt 74 8.59%
Klarna 47 5.46%
JCB 32 3.72%
SagePay 27 3.14%
Worldpay 24 2.79%
Apple Pay 23 2.67%

Shipping Carriers Distribution

Royal Mail accounts for 58.2% of displayed detection occurrences (867 occurrences) , followed by DPD (11.5%) and DHL (7.9%) .

Base: 1,490 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

867 occurrences

DPD 11.5%

171 occurrences

DHL 7.9%

118 occurrences

UPS 7.0%

104 occurrences

FedEx 3.0%

44 occurrences

44 occurrences

TNT 2.8%

41 occurrences

Evri 2.7%

40 occurrences

34 occurrences

27 occurrences

Visual Distribution

Distribution of top 10 EKM shipping carriers (May 2026)
Distribution of shipping carriers in EKM e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Royal Mail 867 58.19%
DPD 171 11.48%
DHL 118 7.92%
UPS 104 6.98%
FedEx 44 2.95%
Parcel Force 44 2.95%
TNT 41 2.75%
Evri 40 2.68%
Hermes 34 2.28%
Speedy 27 1.81%

Store Launch Timeline

Over the past 12 months, 13 new stores were launched in EKM , with the highest activity in 2026-03 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 23.1%

3 stores launched

2025-12 15.4%

2 stores launched

2025-11 15.4%

2 stores launched

2025-10 15.4%

2 stores launched

2025-09 7.7%

1 stores launched

2025-08 7.7%

1 stores launched

2025-07 7.7%

1 stores launched

2025-05 7.7%

1 stores launched

Monthly Trend

Monthly store launches in EKM (May 2026)
Monthly store launches in EKM over the past 12 months
Month Stores Launched Percentage
2026-03 3 23.08%
2025-12 2 15.38%
2025-11 2 15.38%
2025-10 2 15.38%
2025-09 1 7.69%
2025-08 1 7.69%
2025-07 1 7.69%
2025-05 1 7.69%

Active Stores by Launch Year

Currently, 1,929 active stores in EKM are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.2%

3 active stores

2025 0.8%

16 active stores

2024 2.0%

38 active stores

2023 1.8%

35 active stores

2022 1.6%

30 active stores

2021 3.6%

70 active stores

2020 3.6%

70 active stores

2019 4.1%

79 active stores

2018 7.6%

147 active stores

2017 4.3%

82 active stores

2016 3.3%

63 active stores

2015 5.0%

96 active stores

2014 4.8%

92 active stores

2013 5.6%

108 active stores

2012 6.2%

120 active stores

Distribution by Launch Year

Active stores in EKM by original launch year (May 2026)
Active stores in EKM by launch year
Launch Year Active Stores Percentage
2026 3 0.16%
2025 16 0.83%
2024 38 1.97%
2023 35 1.81%
2022 30 1.56%
2021 70 3.63%
2020 70 3.63%
2019 79 4.10%
2018 147 7.62%
2017 82 4.25%
2016 63 3.27%
2015 96 4.98%
2014 92 4.77%
2013 108 5.60%
2012 120 6.22%

Social Media Usage

Facebook accounts for 37.7% of displayed detection occurrences (1,222 occurrences) , followed by Instagram (22.7%) and Twitter (19.6%) .

Base: 3,243 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.7%

1,222 occurrences

Instagram 22.7%

737 occurrences

Twitter 19.6%

635 occurrences

Pinterest 7.0%

226 occurrences

YouTube 6.1%

199 occurrences

TikTok 3.3%

108 occurrences

LinkedIn 3.2%

103 occurrences

X 0.2%

6 occurrences

Vimeo 0.1%

4 occurrences

WhatsApp 0.1%

3 occurrences

Visual Distribution

Distribution of social media platforms in EKM (May 2026)
Distribution of social media platforms in EKM e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 1222 37.68%
Instagram 737 22.73%
Twitter 635 19.58%
Pinterest 226 6.97%
YouTube 199 6.14%
TikTok 108 3.33%
LinkedIn 103 3.18%
X 6 0.19%
Vimeo 4 0.12%
WhatsApp 3 0.09%

Geographic Distribution

United Kingdom stores with 89.6% (1,733 active verified stores) , followed by United States (4.2%) and Ireland (1.0%) .

Base: 1,935 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

1,733 active verified stores

81 active verified stores

19 active verified stores

Spain 0.7%

14 active verified stores

12 active verified stores

9 active verified stores

8 active verified stores

6 active verified stores

5 active verified stores

4 active verified stores

Visual Distribution

Geographic distribution of stores using EKM (May 2026)
Geographic distribution of stores using EKM
Country AI-Verified Store Count Market Share
United Kingdom 1733 89.56%
United States 81 4.19%
Ireland 19 0.98%
Spain 14 0.72%
Canada 12 0.62%
France 9 0.47%
Hong Kong 8 0.41%
New Zealand 6 0.31%
South Africa 5 0.26%
Poland 4 0.21%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 2.1k 100.00%
Emails 1.7k 79.96%
Phones 1.4k 66.93%
Ecommerce platform 2.1k 100.00%
Couriers 1.1k 50.58%
Payment Providers 657 30.69%
Categories 1.9k 90.85%
Social Media 1.4k 66.04%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
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Market Intelligence

Understand the EKM e-commerce landscape:

Analyze 1.9k verified e-commerce stores on EKM - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

Use platform and technology segments for e-commerce SaaS prospecting.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the EKM e-commerce intelligence?

We track 1.9k verified EKM e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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