EKM Market Share & Real Store Usage

Explore 1.9k verified e-commerce stores built on EKM. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 2.1k domains. 1.9k verified as active stores with physical delivery.

Verified stores
1.9k
active stores with physical delivery
Top country
United Kingdom
1,733 verified stores
Top payment signal
PayPal
355 stores detected
Top carrier signal
Royal Mail
867 stores detected
Top category
Sporting Goods & Outdoor Gear
242 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

1.9k verified active stores out of 2.1k detected · 90.4% verification rate

Categories Distribution

Sporting Goods & Outdoor Gear stores with 13.1% of all stores (242 stores) , followed by Tools & Hardware (10.4%) and Home & Garden (9.4%) .

Base: 1,847 AI-verified stores with physical delivery and detected product categories (95.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Sporting Goods & Outdoor Gear 13.1%

242 stores

Tools & Hardware 10.4%

192 stores

Home & Garden 9.4%

173 stores

Vehicles & Parts 9.4%

173 stores

Clothing & Accessories 8.3%

154 stores

Toys & Games 7.7%

142 stores

Health & Beauty 7.0%

130 stores

Arts & Entertainment 6.3%

116 stores

Gifts & Special Occasions 5.5%

102 stores

Business & Industrial 5.5%

101 stores

Visual Distribution

Distribution of top 10 EKM store categories (May 2026)
Distribution of categories in EKM e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 242 13.10%
Tools & Hardware 192 10.40%
Home & Garden 173 9.37%
Vehicles & Parts 173 9.37%
Clothing & Accessories 154 8.34%
Toys & Games 142 7.69%
Health & Beauty 130 7.04%
Arts & Entertainment 116 6.28%
Gifts & Special Occasions 102 5.52%
Business & Industrial 101 5.47%

Payment Providers Distribution

PayPal stores with 39.1% among AI-verified physical stores (355 stores) , followed by MasterCard (11.9%) and American Express (10.1%) .

Base: 657 AI-verified physical stores with detectable payment providers (30.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 39.1%

355 stores

108 stores

92 stores

79 stores

Bolt 8.1%

74 stores

47 stores

JCB 3.5%

32 stores

27 stores

24 stores

23 stores

Visual Distribution

Distribution of top 10 EKM payment providers (May 2026)
Distribution of payment providers in EKM e-commerce stores
Payment Provider Store Count Market Share
PayPal 355 39.05%
MasterCard 108 11.88%
American Express 92 10.12%
Stripe Connect 79 8.69%
Bolt 74 8.14%
Klarna 47 5.17%
JCB 32 3.52%
SagePay 27 2.97%
Worldpay 24 2.64%
Apple Pay 23 2.53%

Shipping Carriers Distribution

Royal Mail stores with 56.0% among AI-verified physical stores (867 stores) , followed by DPD (11.0%) and DHL (7.6%) .

Base: 1,083 AI-verified physical stores with detectable shipping carriers (50.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

867 stores

DPD 11.0%

171 stores

DHL 7.6%

118 stores

UPS 6.7%

104 stores

FedEx 2.8%

44 stores

44 stores

TNT 2.6%

41 stores

Evri 2.6%

40 stores

34 stores

27 stores

Visual Distribution

Distribution of top 10 EKM shipping carriers (May 2026)
Distribution of shipping carriers in EKM e-commerce stores
Shipping Carrier Store Count Market Share
Royal Mail 867 56.01%
DPD 171 11.05%
DHL 118 7.62%
UPS 104 6.72%
FedEx 44 2.84%
Parcel Force 44 2.84%
TNT 41 2.65%
Evri 40 2.58%
Hermes 34 2.20%
Speedy 27 1.74%

Store Launch Timeline

Over the past 12 months, 13 new stores were launched in EKM , with the highest activity in 2026-03 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 23.1%

3 stores launched

2025-12 15.4%

2 stores launched

2025-11 15.4%

2 stores launched

2025-10 15.4%

2 stores launched

2025-09 7.7%

1 stores launched

2025-08 7.7%

1 stores launched

2025-07 7.7%

1 stores launched

2025-05 7.7%

1 stores launched

Monthly Trend

Monthly store launches in EKM (May 2026)
Monthly store launches in EKM over the past 12 months
Month Stores Launched Percentage
2026-03 3 23.08%
2025-12 2 15.38%
2025-11 2 15.38%
2025-10 2 15.38%
2025-09 1 7.69%
2025-08 1 7.69%
2025-07 1 7.69%
2025-05 1 7.69%

Active Stores by Launch Year

Currently, 1,929 active stores in EKM are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.2%

3 active stores

2025 0.8%

16 active stores

2024 2.0%

38 active stores

2023 1.8%

35 active stores

2022 1.6%

30 active stores

2021 3.6%

70 active stores

2020 3.6%

70 active stores

2019 4.1%

79 active stores

2018 7.6%

147 active stores

2017 4.3%

82 active stores

2016 3.3%

63 active stores

2015 5.0%

96 active stores

2014 4.8%

92 active stores

2013 5.6%

108 active stores

2012 6.2%

120 active stores

Distribution by Launch Year

Active stores in EKM by original launch year (May 2026)
Active stores in EKM by launch year
Launch Year Active Stores Percentage
2026 3 0.16%
2025 16 0.83%
2024 38 1.97%
2023 35 1.81%
2022 30 1.56%
2021 70 3.63%
2020 70 3.63%
2019 79 4.10%
2018 147 7.62%
2017 82 4.25%
2016 63 3.27%
2015 96 4.98%
2014 92 4.77%
2013 108 5.60%
2012 120 6.22%

Social Media Usage

Facebook stores with 37.7% among stores with at least one detectable social profile (1,222 stores) , followed by Instagram (22.7%) and Twitter (19.6%) .

Base: 1,414 stores with any detectable social profile (66.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.7%

1,222 stores

Instagram 22.7%

737 stores

Twitter 19.6%

635 stores

Pinterest 7.0%

226 stores

YouTube 6.1%

199 stores

TikTok 3.3%

108 stores

LinkedIn 3.2%

103 stores

X 0.2%

6 stores

Vimeo 0.1%

4 stores

WhatsApp 0.1%

3 stores

Visual Distribution

Distribution of social media platforms in EKM (May 2026)
Distribution of social media platforms in EKM e-commerce stores
Social Platform Store Count Market Share
Facebook 1222 37.68%
Instagram 737 22.73%
Twitter 635 19.58%
Pinterest 226 6.97%
YouTube 199 6.14%
TikTok 108 3.33%
LinkedIn 103 3.18%
X 6 0.19%
Vimeo 4 0.12%
WhatsApp 3 0.09%

Geographic Distribution

United Kingdom stores with 90.9% (1,733 AI-verified stores) , followed by United States (4.2%) and Ireland (1.0%) .

Base: 1,907 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,733 AI-verified stores

81 AI-verified stores

19 AI-verified stores

Spain 0.7%

14 AI-verified stores

12 AI-verified stores

9 AI-verified stores

8 AI-verified stores

6 AI-verified stores

5 AI-verified stores

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using EKM (May 2026)
Geographic distribution of stores using EKM
Country AI-Verified Store Count Market Share
United Kingdom 1733 90.88%
United States 81 4.25%
Ireland 19 1.00%
Spain 14 0.73%
Canada 12 0.63%
France 9 0.47%
Hong Kong 8 0.42%
New Zealand 6 0.31%
South Africa 5 0.26%
Poland 4 0.21%

Data Coverage

Field Rows count Coverage
Website 2.1k 100.00%
Emails 1.7k 79.96%
Phones 1.4k 66.93%
Ecommerce platform 2.1k 100.00%
Couriers 1.1k 50.58%
Payment Providers 657.0 30.69%
Categories 1.9k 90.85%
Social Media 1.4k 66.04%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the EKM e-commerce landscape:

Analyze 1.9k verified e-commerce stores on EKM - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across EKM e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the EKM e-commerce intelligence?

We track 1.9k verified EKM e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy