Adyen Payment Provider Usage Database

Explore 4.2k e-commerce stores accepting Adyen. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Custom leads with 36.6% of stores with physical delivery (1,497 stores) , followed by Shopify (21.4%) and WooCommerce (12.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 36.6%

1,497 stores

Shopify 21.4%

874 stores

492 stores

359 stores

295 stores

94 stores

93 stores

52 stores

52 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Adyen
Platform Stores with Physical Delivery Percentage
Custom 1497 36.59%
Shopify 874 21.36%
WooCommerce 492 12.03%
Magento 359 8.78%
Wix eCommerce 295 7.21%
Salesforce Commerce Cloud 157 3.84%
Shopware 94 2.30%
SAP Commerce Cloud 93 2.27%
Shoptet 52 1.27%
PrestaShop 52 1.27%
BigCommerce 46 1.12%
Wikinggruppen 33 0.81%
Wix eCommerce, AppSell 17 0.42%
OpenTiendas 16 0.39%
Centra 14 0.34%

All Stores Distribution

Custom holds 32.4% share of all Adyen e-commerce stores (1,497) , with Shopify at 19.1% and WooCommerce at 16.8% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 32.4%

1,497 stores

Shopify 19.1%

885 stores

779 stores

378 stores

490 stores

94 stores

100 stores

52 stores

53 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Adyen
Platform Total Stores Percentage
Custom 1497 32.36%
Shopify 885 19.13%
WooCommerce 779 16.84%
Magento 378 8.17%
Wix eCommerce 490 10.59%
Salesforce Commerce Cloud 157 3.39%
Shopware 94 2.03%
SAP Commerce Cloud 100 2.16%
Shoptet 52 1.12%
PrestaShop 53 1.15%
BigCommerce 60 1.30%
Wikinggruppen 33 0.71%
Wix eCommerce, AppSell 18 0.39%
OpenTiendas 16 0.35%
Centra 14 0.30%

Categories Distribution

Clothing & Accessories leads with 30.7% of all stores (1,081 stores) , followed by Health & Beauty (13.1%) and Furniture & Home Decor (7.8%) .

Top 10 Categories

Clothing & Accessories 30.7%

1,081 stores

Health & Beauty 13.1%

461 stores

Furniture & Home Decor 7.8%

274 stores

Electronics & Technology 7.2%

255 stores

Jewelry & Watches 6.7%

237 stores

Home & Garden 6.1%

215 stores

Food & Beverages 5.6%

197 stores

Sporting Goods & Outdoor Gear 4.4%

156 stores

Arts & Entertainment 4.0%

141 stores

Gifts & Special Occasions 3.2%

113 stores

Visual Distribution

Distribution of top 10 Adyen store categories (January 2026)
Distribution of categories in Adyen e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1081 30.67%
Health & Beauty 461 13.08%
Furniture & Home Decor 274 7.77%
Electronics & Technology 255 7.23%
Jewelry & Watches 237 6.72%
Home & Garden 215 6.10%
Food & Beverages 197 5.59%
Sporting Goods & Outdoor Gear 156 4.43%
Arts & Entertainment 141 4.00%
Gifts & Special Occasions 113 3.21%
Vehicles & Parts 95 2.70%
Pets & Pet Supplies 79 2.24%
Office Supplies 79 2.24%
Business & Industrial 73 2.07%
Tools & Hardware 69 1.96%

Shipping Carriers Distribution

DHL leads with 28.1% among AI-verified physical stores (1,585 stores) , followed by DPD (15.0%) and UPS (13.7%) .

Base: 3,500 AI-verified physical stores with detectable shipping carriers (63.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 28.1%

1,585 stores

DPD 15.0%

849 stores

UPS 13.7%

772 stores

GLS 8.7%

492 stores

342 stores

FedEx 5.3%

299 stores

238 stores

227 stores

197 stores

USPS 2.7%

155 stores

Visual Distribution

Distribution of top 10 Adyen shipping carriers (January 2026)
Distribution of shipping carriers in Adyen e-commerce stores
Shipping Carrier Store Count Market Share
DHL 1585 28.09%
DPD 849 15.05%
UPS 772 13.68%
GLS 492 8.72%
Deutsche Post 342 6.06%
FedEx 299 5.30%
Hermes 238 4.22%
Royal Mail 227 4.02%
PostNL 197 3.49%
USPS 155 2.75%
PostNord 152 2.69%
TNT 103 1.83%
Colissimo 97 1.72%
La Poste 70 1.24%
Chronopost 65 1.15%

Store Launch Timeline

Over the past 12 months, 569 new stores were launched in Adyen , with the highest activity in 2025-12 (43 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.6%

43 stores launched

2025-11 6.5%

37 stores launched

2025-10 11.4%

65 stores launched

2025-09 7.2%

41 stores launched

2025-08 6.7%

38 stores launched

2025-07 7.4%

42 stores launched

2025-06 7.0%

40 stores launched

2025-05 9.5%

54 stores launched

2025-04 6.2%

35 stores launched

2025-03 20.2%

115 stores launched

2025-02 8.3%

47 stores launched

2025-01 2.1%

12 stores launched

Monthly Trend

Monthly store launches in Adyen (January 2026)
Monthly store launches in Adyen over the past 12 months
Month Stores Launched Percentage
2025-12 43 7.56%
2025-11 37 6.50%
2025-10 65 11.42%
2025-09 41 7.21%
2025-08 38 6.68%
2025-07 42 7.38%
2025-06 40 7.03%
2025-05 54 9.49%
2025-04 35 6.15%
2025-03 115 20.21%
2025-02 47 8.26%
2025-01 12 2.11%

Active Stores by Launch Year

Currently, 4,227 active stores in Adyen are tracked in our database , with the most stores launched in 2025 (608 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.4%

608 active stores

2024 8.3%

351 active stores

2023 7.4%

311 active stores

2022 5.8%

247 active stores

2021 7.2%

306 active stores

2020 6.3%

267 active stores

2019 4.2%

179 active stores

2018 4.4%

187 active stores

2017 5.8%

247 active stores

2016 2.3%

98 active stores

2015 2.3%

96 active stores

2014 2.3%

97 active stores

2013 3.2%

134 active stores

2012 2.5%

105 active stores

2011 2.4%

101 active stores

Distribution by Launch Year

Active stores in Adyen by original launch year (January 2026)
Active stores in Adyen by launch year
Launch Year Active Stores Percentage
2025 608 14.38%
2024 351 8.30%
2023 311 7.36%
2022 247 5.84%
2021 306 7.24%
2020 267 6.32%
2019 179 4.23%
2018 187 4.42%
2017 247 5.84%
2016 98 2.32%
2015 96 2.27%
2014 97 2.29%
2013 134 3.17%
2012 105 2.48%
2011 101 2.39%
2010 106 2.51%
2009 80 1.89%
2008 73 1.73%
2007 73 1.73%
2006 54 1.28%
2005 44 1.04%
2004 58 1.37%
2003 54 1.28%
2002 42 0.99%
2001 69 1.63%
2000 74 1.75%
1999 51 1.21%
1998 49 1.16%
1997 26 0.62%
1996 34 0.80%
1995 6 0.14%

Social Media Usage

Instagram leads with 28.4% among stores with at least one detectable social profile (3,030 stores) , followed by Facebook (28.0%) and YouTube (14.8%) .

Base: 4,189 stores with any detectable social profile (76.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.4%

3,030 stores

Facebook 28.0%

2,984 stores

YouTube 14.8%

1,581 stores

TikTok 7.9%

837 stores

Pinterest 6.7%

719 stores

LinkedIn 6.5%

692 stores

Twitter 5.4%

579 stores

X 1.3%

141 stores

WhatsApp 0.7%

76 stores

Vimeo 0.2%

17 stores

Visual Distribution

Distribution of social media platforms in Adyen (January 2026)
Distribution of social media platforms in Adyen e-commerce stores
Social Platform Store Count Market Share
Instagram 3030 28.43%
Facebook 2984 28.00%
YouTube 1581 14.84%
TikTok 837 7.85%
Pinterest 719 6.75%
LinkedIn 692 6.49%
Twitter 579 5.43%
X 141 1.32%
WhatsApp 76 0.71%
Vimeo 17 0.16%

Geographic Distribution

Germany leads with 20.4% (709 AI-verified stores) , followed by United Kingdom (11.9%) and Norway (8.8%) .

Base: 3,477 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 20.4%

709 AI-verified stores

415 AI-verified stores

306 AI-verified stores

298 AI-verified stores

261 AI-verified stores

184 AI-verified stores

178 AI-verified stores

Italy 4.8%

166 AI-verified stores

153 AI-verified stores

127 AI-verified stores

Visual Distribution

Geographic distribution of stores using Adyen (January 2026)
Geographic distribution of stores using Adyen
Country AI-Verified Store Count Market Share
Germany 709 20.39%
United Kingdom 415 11.94%
Norway 306 8.80%
Netherlands 298 8.57%
United States 261 7.51%
Sweden 184 5.29%
France 178 5.12%
Italy 166 4.77%
Switzerland 153 4.40%
Austria 127 3.65%
Spain 105 3.02%
Poland 84 2.42%
Czechia 82 2.36%
Belgium 82 2.36%
Denmark 69 1.98%
Finland 66 1.90%
Australia 51 1.47%
India 51 1.47%
Ireland 48 1.38%
Slovenia 42 1.21%

Dataset Coverage

Field Rows count Coverage
Website 5.5k 100.00%
Emails 4.4k 79.54%
Phones 2.4k 44.20%
Ecommerce platform 4.9k 88.12%
Couriers 3.5k 63.49%
Payment Providers 5.5k 100.00%
Categories 4.1k 75.13%
Social Media 4.2k 75.98%

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Frequently Asked Questions

What data is included in the Adyen E-commerce Database?

Our database covers over 4.2k Adyen physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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