Adyen Payment Provider Usage Database

Explore 4.2k verified e-commerce stores accepting Adyen. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 5.2k domains. 4.2k verified as active stores with physical delivery.

· · Next full refresh: April 2026

4.2k verified active stores out of 5.2k detected · 79.7% verification rate

E-commerce Platforms Distribution

Custom leads with 37.7% of stores with physical delivery (1,520 stores) , followed by Shopify (20.3%) and WooCommerce (9.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 37.7%

1,520 stores

Shopify 20.3%

818 stores

386 stores

282 stores

281 stores

132 stores

110 stores

74 stores

65 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Adyen
Platform Stores with Physical Delivery Percentage
Custom 1520 37.69%
Shopify 818 20.28%
WooCommerce 386 9.57%
Wix eCommerce 282 6.99%
Magento 281 6.97%
Salesforce Commerce Cloud 253 6.27%
Shoptet 132 3.27%
Shopware 110 2.73%
PrestaShop 74 1.83%
SAP Commerce Cloud 65 1.61%
BigCommerce 38 0.94%
Centra 23 0.57%
OpenCart 20 0.50%
OpenTiendas 16 0.40%
Wix eCommerce, AppSell 15 0.37%

Categories Distribution

Clothing & Accessories leads with 29.6% of all stores (1,029 stores) , followed by Health & Beauty (14.5%) and Electronics & Technology (7.5%) .

Base: 3,481 AI-verified stores with physical delivery and detected product categories (83.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 29.6%

1,029 stores

Health & Beauty 14.5%

505 stores

Electronics & Technology 7.5%

261 stores

Jewelry & Watches 6.9%

240 stores

Furniture & Home Decor 6.7%

232 stores

Home & Garden 5.9%

204 stores

Food & Beverages 5.5%

192 stores

Sporting Goods & Outdoor Gear 4.3%

149 stores

Arts & Entertainment 3.8%

131 stores

Gifts & Special Occasions 3.5%

121 stores

Visual Distribution

Distribution of top 10 Adyen store categories (March 2026)
Distribution of categories in Adyen e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1029 29.56%
Health & Beauty 505 14.51%
Electronics & Technology 261 7.50%
Jewelry & Watches 240 6.89%
Furniture & Home Decor 232 6.66%
Home & Garden 204 5.86%
Food & Beverages 192 5.52%
Sporting Goods & Outdoor Gear 149 4.28%
Arts & Entertainment 131 3.76%
Gifts & Special Occasions 121 3.48%
Pets & Pet Supplies 94 2.70%
Vehicles & Parts 91 2.61%
Office Supplies 84 2.41%
Tools & Hardware 78 2.24%
Business & Industrial 70 2.01%

Shipping Carriers Distribution

DHL leads with 28.4% among AI-verified physical stores (1,567 stores) , followed by UPS (14.2%) and DPD (14.0%) .

Base: 3,185 AI-verified physical stores with detectable shipping carriers (60.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 28.4%

1,567 stores

UPS 14.2%

785 stores

DPD 14.0%

771 stores

GLS 8.0%

444 stores

361 stores

FedEx 5.5%

303 stores

206 stores

206 stores

200 stores

183 stores

Visual Distribution

Distribution of top 10 Adyen shipping carriers (March 2026)
Distribution of shipping carriers in Adyen e-commerce stores
Shipping Carrier Store Count Market Share
DHL 1567 28.39%
UPS 785 14.22%
DPD 771 13.97%
GLS 444 8.04%
Deutsche Post 361 6.54%
FedEx 303 5.49%
Hermes 206 3.73%
Royal Mail 206 3.73%
PostNL 200 3.62%
PostNord 183 3.32%
USPS 162 2.94%
Colissimo 90 1.63%
TNT 82 1.49%
Chronopost 80 1.45%
La Poste 79 1.43%

Store Launch Timeline

Over the past 12 months, 535 new stores were launched in Adyen , with the highest activity in 2026-02 (50 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 9.3%

50 stores launched

2026-01 8.4%

45 stores launched

2025-12 6.5%

35 stores launched

2025-11 5.8%

31 stores launched

2025-10 10.3%

55 stores launched

2025-09 6.9%

37 stores launched

2025-08 6.0%

32 stores launched

2025-07 9.5%

51 stores launched

2025-06 7.3%

39 stores launched

2025-05 6.4%

34 stores launched

2025-04 4.3%

23 stores launched

2025-03 19.3%

103 stores launched

Monthly Trend

Monthly store launches in Adyen (March 2026)
Monthly store launches in Adyen over the past 12 months
Month Stores Launched Percentage
2026-02 50 9.35%
2026-01 45 8.41%
2025-12 35 6.54%
2025-11 31 5.79%
2025-10 55 10.28%
2025-09 37 6.92%
2025-08 32 5.98%
2025-07 51 9.53%
2025-06 39 7.29%
2025-05 34 6.36%
2025-04 23 4.30%
2025-03 103 19.25%

Active Stores by Launch Year

Currently, 4,128 active stores in Adyen are tracked in our database , with the most stores launched in 2026 (95 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.3%

95 active stores

2025 12.6%

522 active stores

2024 8.5%

352 active stores

2023 6.8%

280 active stores

2022 5.8%

241 active stores

2021 6.4%

263 active stores

2020 6.7%

275 active stores

2019 4.0%

165 active stores

2018 4.0%

167 active stores

2017 5.6%

233 active stores

2016 2.5%

102 active stores

2015 2.2%

91 active stores

2014 2.2%

91 active stores

2013 3.2%

131 active stores

2012 2.4%

100 active stores

Distribution by Launch Year

Active stores in Adyen by original launch year (March 2026)
Active stores in Adyen by launch year
Launch Year Active Stores Percentage
2026 95 2.30%
2025 522 12.65%
2024 352 8.53%
2023 280 6.78%
2022 241 5.84%
2021 263 6.37%
2020 275 6.66%
2019 165 4.00%
2018 167 4.05%
2017 233 5.64%
2016 102 2.47%
2015 91 2.20%
2014 91 2.20%
2013 131 3.17%
2012 100 2.42%
2011 101 2.45%
2010 97 2.35%
2009 59 1.43%
2008 73 1.77%
2007 77 1.87%
2006 58 1.41%
2005 44 1.07%
2004 58 1.41%
2003 47 1.14%
2002 56 1.36%
2001 74 1.79%
2000 82 1.99%
1999 61 1.48%
1998 55 1.33%
1997 32 0.78%
1996 37 0.90%
1995 9 0.22%

Social Media Usage

Instagram leads with 28.5% among stores with at least one detectable social profile (2,962 stores) , followed by Facebook (28.1%) and YouTube (14.5%) .

Base: 4,002 stores with any detectable social profile (76.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.5%

2,962 stores

Facebook 28.1%

2,927 stores

YouTube 14.5%

1,505 stores

TikTok 8.5%

884 stores

LinkedIn 6.8%

710 stores

Pinterest 6.5%

673 stores

Twitter 4.9%

511 stores

X 1.2%

129 stores

WhatsApp 0.8%

87 stores

Vimeo 0.2%

17 stores

Visual Distribution

Distribution of social media platforms in Adyen (March 2026)
Distribution of social media platforms in Adyen e-commerce stores
Social Platform Store Count Market Share
Instagram 2962 28.47%
Facebook 2927 28.13%
YouTube 1505 14.46%
TikTok 884 8.50%
LinkedIn 710 6.82%
Pinterest 673 6.47%
Twitter 511 4.91%
X 129 1.24%
WhatsApp 87 0.84%
Vimeo 17 0.16%

Geographic Distribution

Germany leads with 19.0% (696 AI-verified stores) , followed by United Kingdom (11.3%) and Netherlands (8.4%) .

Base: 3,662 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 19.0%

696 AI-verified stores

415 AI-verified stores

306 AI-verified stores

303 AI-verified stores

277 AI-verified stores

224 AI-verified stores

Italy 4.8%

175 AI-verified stores

174 AI-verified stores

168 AI-verified stores

133 AI-verified stores

Visual Distribution

Geographic distribution of stores using Adyen (March 2026)
Geographic distribution of stores using Adyen
Country AI-Verified Store Count Market Share
Germany 696 19.01%
United Kingdom 415 11.33%
Netherlands 306 8.36%
Norway 303 8.27%
United States 277 7.56%
France 224 6.12%
Italy 175 4.78%
Sweden 174 4.75%
Switzerland 168 4.59%
Czechia 133 3.63%
Spain 128 3.50%
Austria 124 3.39%
Belgium 96 2.62%
Poland 87 2.38%
Finland 70 1.91%
Denmark 66 1.80%
Canada 61 1.67%
Slovakia 59 1.61%
Australia 53 1.45%
Slovenia 47 1.28%

Data Coverage

Field Rows count Coverage
Website 5.2k 100.00%
Emails 4.2k 79.99%
Phones 2.3k 44.68%
Ecommerce platform 5.0k 94.84%
Couriers 3.2k 60.82%
Payment Providers 5.2k 100.00%
Categories 3.7k 70.65%
Social Media 4.0k 76.42%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
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Market Intelligence

Understand the Adyen e-commerce landscape:

Analyze 4.2k verified e-commerce stores on Adyen - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Adyen e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Adyen e-commerce intelligence?

We track 4.2k verified Adyen e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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