Adyen Payment Provider Usage Database

Explore 4.0k e-commerce stores accepting Adyen. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 41.6% of stores with physical delivery (1,606 stores) , followed by Shopify (19.9%) and WooCommerce (11.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 41.6%

1,606 stores

Shopify 19.9%

767 stores

440 stores

304 stores

259 stores

63 stores

55 stores

49 stores

46 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Adyen
Platform Stores with Physical Delivery Percentage
Custom 1606 41.57%
Shopify 767 19.86%
WooCommerce 440 11.39%
Magento 304 7.87%
Wix eCommerce 259 6.70%
Salesforce Commerce Cloud 150 3.88%
SAP Commerce Cloud 63 1.63%
BigCommerce 55 1.42%
Shopware 49 1.27%
Shoptet 46 1.19%
PrestaShop 43 1.11%
Wikinggruppen 28 0.72%
AppSell, Wix eCommerce 28 0.72%
Centra 13 0.34%
OpenTiendas 12 0.31%

All Stores Distribution

Custom holds 34.8% share of all Adyen e-commerce stores (1,606) , with Shopify at 18.5% and WooCommerce at 16.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 34.8%

1,606 stores

Shopify 18.5%

853 stores

742 stores

346 stores

475 stores

90 stores

76 stores

82 stores

48 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Adyen
Platform Total Stores Percentage
Custom 1606 34.83%
Shopify 853 18.50%
WooCommerce 742 16.09%
Magento 346 7.50%
Wix eCommerce 475 10.30%
Salesforce Commerce Cloud 156 3.38%
SAP Commerce Cloud 90 1.95%
BigCommerce 76 1.65%
Shopware 82 1.78%
Shoptet 48 1.04%
PrestaShop 53 1.15%
Wikinggruppen 28 0.61%
AppSell, Wix eCommerce 30 0.65%
Centra 13 0.28%
OpenTiendas 13 0.28%

Categories Distribution

Clothing & Accessories leads with 30.8% of all stores (1,035 stores) , followed by Health & Beauty (13.1%) and Electronics & Technology (7.8%) .

Top 10 Categories

Clothing & Accessories 30.8%

1,035 stores

Health & Beauty 13.1%

440 stores

Electronics & Technology 7.8%

261 stores

Furniture & Home Decor 7.7%

257 stores

Home & Garden 6.2%

207 stores

Jewelry & Watches 5.8%

196 stores

Food & Beverages 5.5%

185 stores

Arts & Entertainment 4.7%

157 stores

Sporting Goods & Outdoor Gear 4.0%

134 stores

Gifts & Special Occasions 3.5%

118 stores

Visual Distribution

Distribution of top 10 Adyen store categories (November 2025)
Distribution of categories in Adyen e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1035 30.81%
Health & Beauty 440 13.10%
Electronics & Technology 261 7.77%
Furniture & Home Decor 257 7.65%
Home & Garden 207 6.16%
Jewelry & Watches 196 5.84%
Food & Beverages 185 5.51%
Arts & Entertainment 157 4.67%
Sporting Goods & Outdoor Gear 134 3.99%
Gifts & Special Occasions 118 3.51%
Vehicles & Parts 106 3.16%
Tools & Hardware 73 2.17%
Pets & Pet Supplies 70 2.08%
Business & Industrial 63 1.88%
Office Supplies 57 1.70%

Shipping Carriers Distribution

DHL leads with 27.7% among AI-verified physical stores (1,331 stores) , followed by DPD (15.2%) and UPS (14.2%) .

Base: 3,398 AI-verified physical stores with detectable shipping carriers (61.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 27.7%

1,331 stores

DPD 15.2%

731 stores

UPS 14.2%

683 stores

GLS 8.4%

402 stores

FedEx 5.5%

263 stores

251 stores

191 stores

181 stores

181 stores

USPS 3.0%

146 stores

Visual Distribution

Distribution of top 10 Adyen shipping carriers (November 2025)
Distribution of shipping carriers in Adyen e-commerce stores
Shipping Carrier Store Count Market Share
DHL 1331 27.72%
DPD 731 15.23%
UPS 683 14.23%
GLS 402 8.37%
FedEx 263 5.48%
Deutsche Post 251 5.23%
Hermes 191 3.98%
PostNL 181 3.77%
Royal Mail 181 3.77%
USPS 146 3.04%
PostNord 134 2.79%
TNT 113 2.35%
Colissimo 79 1.65%
Posti 59 1.23%
La Poste 56 1.17%

Store Launch Timeline

Over the past 12 months, 597 new stores were launched in Adyen , with the highest activity in 2025-10 (56 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.4%

56 stores launched

2025-09 8.7%

52 stores launched

2025-08 7.2%

43 stores launched

2025-07 8.0%

48 stores launched

2025-06 6.7%

40 stores launched

2025-05 8.0%

48 stores launched

2025-04 9.0%

54 stores launched

2025-03 19.6%

117 stores launched

2025-02 9.0%

54 stores launched

2025-01 7.0%

42 stores launched

2024-12 4.4%

26 stores launched

2024-11 2.8%

17 stores launched

Monthly Trend

Monthly store launches in Adyen (November 2025)
Monthly store launches in Adyen over the past 12 months
Month Stores Launched Percentage
2025-10 56 9.38%
2025-09 52 8.71%
2025-08 43 7.20%
2025-07 48 8.04%
2025-06 40 6.70%
2025-05 48 8.04%
2025-04 54 9.05%
2025-03 117 19.60%
2025-02 54 9.05%
2025-01 42 7.04%
2024-12 26 4.36%
2024-11 17 2.85%

Active Stores by Launch Year

Currently, 3,940 active stores in Adyen are tracked in our database , with the most stores launched in 2025 (558 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.2%

558 active stores

2024 8.5%

333 active stores

2023 6.7%

264 active stores

2022 6.2%

243 active stores

2021 7.9%

312 active stores

2020 6.6%

262 active stores

2019 3.8%

149 active stores

2018 4.7%

186 active stores

2017 5.7%

224 active stores

2016 2.0%

79 active stores

2015 2.4%

95 active stores

2014 2.3%

92 active stores

2013 3.2%

125 active stores

2012 2.3%

91 active stores

2011 2.4%

95 active stores

Distribution by Launch Year

Active stores in Adyen by original launch year (November 2025)
Active stores in Adyen by launch year
Launch Year Active Stores Percentage
2025 558 14.16%
2024 333 8.45%
2023 264 6.70%
2022 243 6.17%
2021 312 7.92%
2020 262 6.65%
2019 149 3.78%
2018 186 4.72%
2017 224 5.69%
2016 79 2.01%
2015 95 2.41%
2014 92 2.34%
2013 125 3.17%
2012 91 2.31%
2011 95 2.41%
2010 87 2.21%
2009 72 1.83%
2008 70 1.78%
2007 69 1.75%
2006 56 1.42%
2005 39 0.99%
2004 56 1.42%
2003 53 1.35%
2002 45 1.14%
2001 62 1.57%
2000 73 1.85%
1999 50 1.27%
1998 44 1.12%
1997 23 0.58%
1996 27 0.69%
1995 6 0.15%

Social Media Usage

Instagram leads with 28.6% among stores with at least one detectable social profile (2,756 stores) , followed by Facebook (28.3%) and YouTube (13.9%) .

Base: 4,042 stores with any detectable social profile (72.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.6%

2,756 stores

Facebook 28.3%

2,735 stores

YouTube 13.9%

1,346 stores

TikTok 7.9%

761 stores

Pinterest 6.8%

659 stores

LinkedIn 6.1%

588 stores

Twitter 5.2%

499 stores

X 2.1%

200 stores

WhatsApp 1.0%

92 stores

Vimeo 0.1%

13 stores

Visual Distribution

Distribution of social media platforms in Adyen (November 2025)
Distribution of social media platforms in Adyen e-commerce stores
Social Platform Store Count Market Share
Instagram 2756 28.56%
Facebook 2735 28.34%
YouTube 1346 13.95%
TikTok 761 7.89%
Pinterest 659 6.83%
LinkedIn 588 6.09%
Twitter 499 5.17%
X 200 2.07%
WhatsApp 92 0.95%
Vimeo 13 0.13%

Geographic Distribution

Germany leads with 16.6% (531 AI-verified stores) , followed by United Kingdom (13.3%) and Netherlands (9.1%) .

Base: 3,198 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 16.6%

531 AI-verified stores

426 AI-verified stores

290 AI-verified stores

287 AI-verified stores

267 AI-verified stores

185 AI-verified stores

178 AI-verified stores

Italy 5.4%

172 AI-verified stores

114 AI-verified stores

Spain 3.5%

111 AI-verified stores

Visual Distribution

Geographic distribution of stores using Adyen (November 2025)
Geographic distribution of stores using Adyen
Country AI-Verified Store Count Market Share
Germany 531 16.60%
United Kingdom 426 13.32%
Netherlands 290 9.07%
Norway 287 8.97%
United States 267 8.35%
Sweden 185 5.78%
France 178 5.57%
Italy 172 5.38%
Switzerland 114 3.56%
Spain 111 3.47%
Belgium 90 2.81%
Austria 87 2.72%
Poland 83 2.60%
Czechia 72 2.25%
Denmark 65 2.03%
Australia 59 1.84%
Finland 58 1.81%
Ireland 46 1.44%
India 44 1.38%
Slovakia 33 1.03%

Dataset Coverage

Field Rows count Coverage
Website 5.5k 100.00%
Emails 4.4k 79.04%
Phones 2.4k 43.75%
Ecommerce platform 4.8k 86.72%
Couriers 3.4k 61.30%
Payment Providers 5.5k 100.00%
Categories 4.1k 74.22%
Social Media 4.0k 72.92%

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Frequently Asked Questions

What data is included in the Adyen E-commerce Database?

Our database covers over 4.0k Adyen physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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