Online Stores Using Adyen
Explore 7.5k verified e-commerce stores with Adyen detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 11k domains. 7.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
7.5k verified active stores out of 11k detected · 68.1% verification rate
E-commerce Platforms Distribution
Custom stores with 33.4% of stores with physical delivery (2,507 stores) , followed by Magento (20.5%) and Shopify (17.4%) .
Base: 7,506 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,507 stores
1,535 stores
1,304 stores
633 stores
343 stores
255 stores
193 stores
159 stores
117 stores
75 stores
Visual Distribution
2,507 stores
1,535 stores
1,304 stores
633 stores
343 stores
255 stores
193 stores
159 stores
117 stores
75 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2507 | 33.40% |
| Magento | 1535 | 20.45% |
| Shopify | 1304 | 17.37% |
| WooCommerce | 633 | 8.43% |
| Salesforce Commerce Cloud | 343 | 4.57% |
| Wix eCommerce | 255 | 3.40% |
| Shoptet | 193 | 2.57% |
| Shopware | 159 | 2.12% |
| PrestaShop | 117 | 1.56% |
| SAP Commerce Cloud | 75 | 1.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 24.3% share of detected Adyen e-commerce signals (2,680) , with Magento at 14.7% and Shopify at 13.2% (October 2026) .
Base: 11,025 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,680 websites
1,621 websites
1,453 websites
1,310 websites
427 websites
529 websites
201 websites
169 websites
133 websites
104 websites
Visual Distribution
2,680 websites
1,621 websites
1,453 websites
1,310 websites
427 websites
529 websites
201 websites
169 websites
133 websites
104 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 2680 | 24.31% |
| Magento | 1621 | 14.70% |
| Shopify | 1453 | 13.18% |
| WooCommerce | 1310 | 11.88% |
| Salesforce Commerce Cloud | 427 | 3.87% |
| Wix eCommerce | 529 | 4.80% |
| Shoptet | 201 | 1.82% |
| Shopware | 169 | 1.53% |
| PrestaShop | 133 | 1.21% |
| SAP Commerce Cloud | 104 | 0.94% |
Categories Distribution
Clothing & Accessories stores with 21.1% of all stores (1,586 stores) , followed by Health & Beauty (12.5%) and Home & Garden (9.6%) .
Base: 7,506 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,586 stores
937 stores
720 stores
570 stores
490 stores
436 stores
373 stores
307 stores
303 stores
213 stores
Visual Distribution
1,586 stores
937 stores
720 stores
570 stores
490 stores
436 stores
373 stores
307 stores
303 stores
213 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1586 | 21.13% |
| Health & Beauty | 937 | 12.48% |
| Home & Garden | 720 | 9.59% |
| Sporting Goods & Outdoor Gear | 570 | 7.59% |
| Electronics & Technology | 490 | 6.53% |
| Food & Beverages | 436 | 5.81% |
| Furniture & Home Decor | 373 | 4.97% |
| Jewelry & Watches | 307 | 4.09% |
| Arts & Entertainment | 303 | 4.04% |
| Tools & Hardware | 213 | 2.84% |
Shipping Carriers Distribution
DHL accounts for 28.0% of displayed detection occurrences (2,748 occurrences) , followed by DPD (15.7%) and UPS (13.6%) .
Base: 9,823 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
2,748 occurrences
1,547 occurrences
1,335 occurrences
1,057 occurrences
673 occurrences
626 occurrences
532 occurrences
457 occurrences
447 occurrences
401 occurrences
Visual Distribution
2,748 occurrences
1,547 occurrences
1,335 occurrences
1,057 occurrences
673 occurrences
626 occurrences
532 occurrences
457 occurrences
447 occurrences
401 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 2748 | 27.98% |
| DPD | 1547 | 15.75% |
| UPS | 1335 | 13.59% |
| GLS | 1057 | 10.76% |
| FedEx | 673 | 6.85% |
| PostNord | 626 | 6.37% |
| Deutsche Post | 532 | 5.42% |
| Bring | 457 | 4.65% |
| Royal Mail | 447 | 4.55% |
| PostNL | 401 | 4.08% |
Store Launch Timeline
Over the past 12 months, 582 new stores were launched in Adyen , with the highest activity in 2026-09 (108 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
108 stores launched
75 stores launched
66 stores launched
43 stores launched
65 stores launched
33 stores launched
33 stores launched
30 stores launched
35 stores launched
50 stores launched
31 stores launched
13 stores launched
Monthly Trend
18.6% of last 12 months
12.9% of last 12 months
11.3% of last 12 months
7.4% of last 12 months
11.2% of last 12 months
5.7% of last 12 months
5.7% of last 12 months
5.2% of last 12 months
6.0% of last 12 months
8.6% of last 12 months
5.3% of last 12 months
2.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 108 | 18.56% |
| 2026-08 | 75 | 12.89% |
| 2026-07 | 66 | 11.34% |
| 2026-06 | 43 | 7.39% |
| 2026-05 | 65 | 11.17% |
| 2026-04 | 33 | 5.67% |
| 2026-03 | 33 | 5.67% |
| 2026-02 | 30 | 5.15% |
| 2026-01 | 35 | 6.01% |
| 2025-12 | 50 | 8.59% |
| 2025-11 | 31 | 5.33% |
| 2025-10 | 13 | 2.23% |
Active Stores by Launch Year
Currently, 7,426 active stores in Adyen are tracked in our database , with the most stores launched in 2026 (520 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
520 active stores
639 active stores
505 active stores
385 active stores
415 active stores
486 active stores
398 active stores
306 active stores
308 active stores
420 active stores
185 active stores
185 active stores
173 active stores
262 active stores
169 active stores
Distribution by Launch Year
7.0% of tracked active stores
8.6% of tracked active stores
6.8% of tracked active stores
5.2% of tracked active stores
5.6% of tracked active stores
6.5% of tracked active stores
5.4% of tracked active stores
4.1% of tracked active stores
4.1% of tracked active stores
5.7% of tracked active stores
2.5% of tracked active stores
2.5% of tracked active stores
2.3% of tracked active stores
3.5% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 520 | 7.00% |
| 2025 | 639 | 8.60% |
| 2024 | 505 | 6.80% |
| 2023 | 385 | 5.18% |
| 2022 | 415 | 5.59% |
| 2021 | 486 | 6.54% |
| 2020 | 398 | 5.36% |
| 2019 | 306 | 4.12% |
| 2018 | 308 | 4.15% |
| 2017 | 420 | 5.66% |
| 2016 | 185 | 2.49% |
| 2015 | 185 | 2.49% |
| 2014 | 173 | 2.33% |
| 2013 | 262 | 3.53% |
| 2012 | 169 | 2.28% |
Geographic Distribution
Germany stores with 16.2% (1,216 active verified stores) , followed by United Kingdom (9.3%) and France (8.3%) .
Base: 7,506 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,216 active verified stores
700 active verified stores
624 active verified stores
548 active verified stores
436 active verified stores
356 active verified stores
349 active verified stores
337 active verified stores
304 active verified stores
270 active verified stores
Visual Distribution
1,216 active verified stores
700 active verified stores
624 active verified stores
548 active verified stores
436 active verified stores
356 active verified stores
349 active verified stores
337 active verified stores
304 active verified stores
270 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 1216 | 16.20% |
| United Kingdom | 700 | 9.33% |
| France | 624 | 8.31% |
| Netherlands | 548 | 7.30% |
| Norway | 436 | 5.81% |
| United States | 356 | 4.74% |
| Italy | 349 | 4.65% |
| Switzerland | 337 | 4.49% |
| Sweden | 304 | 4.05% |
| Spain | 270 | 3.60% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Electronics & Technology
Custom - Home & Garden
Custom
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Magento - Baby & Toddler
Shopify - Food & Beverages
Shopify - Sporting Goods & Outdoor Gear
Shopify - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11k | 100.00% |
| Emails | 8.4k | 75.94% |
| Phones | 8k | 72.41% |
| Ecommerce platform | 9.3k | 84.42% |
| Couriers | 7.8k | 70.39% |
| Payment Providers | 11k | 100.00% |
| Categories | 7.5k | 68.32% |
| Social Media | 8.1k | 73.30% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Adyen e-commerce landscape:
Analyze 7.5k verified e-commerce stores on Adyen - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Adyen e-commerce intelligence?
-
We track 7.5k verified Adyen e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 26.8% of displayed detection occurrences (5,225 occurrences) , followed by Facebook (26.4%) and YouTube (16.3%) .
Base: 19,463 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,225 occurrences
5,136 occurrences
3,181 occurrences
1,668 occurrences
1,449 occurrences
1,322 occurrences
994 occurrences
294 occurrences
154 occurrences
40 occurrences
Visual Distribution
5,225 occurrences
5,136 occurrences
3,181 occurrences
1,668 occurrences
1,449 occurrences
1,322 occurrences
994 occurrences
294 occurrences
154 occurrences
40 occurrences