Adyen Payment Provider Usage Database

Explore 3.5k verified e-commerce stores accepting Adyen. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 5.0k domains. 3.5k verified as active stores with physical delivery.

· · Next full refresh: May 2026

3.5k verified active stores out of 5.0k detected · 70.7% verification rate

E-commerce Platforms Distribution

Custom leads with 46.3% of stores with physical delivery (1,581 stores) , followed by WooCommerce (10.7%) and Magento (9.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 46.3%

1,581 stores

367 stores

323 stores

299 stores

146 stores

133 stores

108 stores

72 stores

69 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Adyen
Platform Stores with Physical Delivery Percentage
Custom 1581 46.27%
WooCommerce 367 10.74%
Magento 323 9.45%
Wix eCommerce 299 8.75%
Salesforce Commerce Cloud 221 6.47%
Shopify 146 4.27%
Shoptet 133 3.89%
Shopware 108 3.16%
PrestaShop 72 2.11%
SAP Commerce Cloud 69 2.02%
BigCommerce 40 1.17%
OpenTiendas 17 0.50%
OpenCart 15 0.44%
Squarespace Commerce 15 0.44%
Wikinggruppen 11 0.32%

Categories Distribution

Clothing & Accessories leads with 22.6% of all stores (728 stores) , followed by Health & Beauty (12.8%) and Home & Garden (9.2%) .

Base: 3,215 AI-verified stores with physical delivery and detected product categories (90.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 22.6%

728 stores

Health & Beauty 12.8%

411 stores

Home & Garden 9.2%

296 stores

Electronics & Technology 8.3%

266 stores

Sporting Goods & Outdoor Gear 6.6%

213 stores

Jewelry & Watches 6.5%

209 stores

Furniture & Home Decor 6.4%

206 stores

Arts & Entertainment 6.3%

204 stores

Food & Beverages 5.4%

173 stores

Gifts & Special Occasions 3.5%

111 stores

Visual Distribution

Distribution of top 10 Adyen store categories (April 2026)
Distribution of categories in Adyen e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 728 22.64%
Health & Beauty 411 12.78%
Home & Garden 296 9.21%
Electronics & Technology 266 8.27%
Sporting Goods & Outdoor Gear 213 6.63%
Jewelry & Watches 209 6.50%
Furniture & Home Decor 206 6.41%
Arts & Entertainment 204 6.35%
Food & Beverages 173 5.38%
Gifts & Special Occasions 111 3.45%
Toys & Games 106 3.30%
Business & Industrial 90 2.80%
Tools & Hardware 82 2.55%
Vehicles & Parts 62 1.93%
Pets & Pet Supplies 58 1.80%

Shipping Carriers Distribution

DHL leads with 27.3% among AI-verified physical stores (1,158 stores) , followed by DPD (15.0%) and UPS (14.7%) .

Base: 2,946 AI-verified physical stores with detectable shipping carriers (58.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 27.3%

1,158 stores

DPD 15.0%

638 stores

UPS 14.7%

623 stores

GLS 9.3%

396 stores

247 stores

FedEx 4.9%

206 stores

170 stores

152 stores

147 stores

139 stores

Visual Distribution

Distribution of top 10 Adyen shipping carriers (April 2026)
Distribution of shipping carriers in Adyen e-commerce stores
Shipping Carrier Store Count Market Share
DHL 1158 27.29%
DPD 638 15.04%
UPS 623 14.68%
GLS 396 9.33%
Deutsche Post 247 5.82%
FedEx 206 4.86%
PostNL 170 4.01%
Royal Mail 152 3.58%
PostNord 147 3.46%
Hermes 139 3.28%
USPS 104 2.45%
Colissimo 76 1.79%
Chronopost 76 1.79%
La Poste 60 1.41%
TNT 51 1.20%

Store Launch Timeline

Over the past 12 months, 376 new stores were launched in Adyen , with the highest activity in 2026-03 (43 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 11.4%

43 stores launched

2026-02 9.6%

36 stores launched

2026-01 9.0%

34 stores launched

2025-12 8.2%

31 stores launched

2025-11 4.3%

16 stores launched

2025-10 9.0%

34 stores launched

2025-09 9.8%

37 stores launched

2025-08 7.7%

29 stores launched

2025-07 8.5%

32 stores launched

2025-06 10.4%

39 stores launched

2025-05 8.0%

30 stores launched

2025-04 4.0%

15 stores launched

Monthly Trend

Monthly store launches in Adyen (April 2026)
Monthly store launches in Adyen over the past 12 months
Month Stores Launched Percentage
2026-03 43 11.44%
2026-02 36 9.57%
2026-01 34 9.04%
2025-12 31 8.24%
2025-11 16 4.26%
2025-10 34 9.04%
2025-09 37 9.84%
2025-08 29 7.71%
2025-07 32 8.51%
2025-06 39 10.37%
2025-05 30 7.98%
2025-04 15 3.99%

Active Stores by Launch Year

Currently, 3,493 active stores in Adyen are tracked in our database , with the most stores launched in 2026 (113 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.2%

113 active stores

2025 10.6%

370 active stores

2024 8.1%

282 active stores

2023 6.6%

229 active stores

2022 5.9%

206 active stores

2021 6.4%

224 active stores

2020 6.6%

231 active stores

2019 4.0%

141 active stores

2018 4.4%

154 active stores

2017 6.6%

231 active stores

2016 2.5%

89 active stores

2015 2.2%

76 active stores

2014 2.1%

74 active stores

2013 3.3%

117 active stores

2012 2.3%

81 active stores

Distribution by Launch Year

Active stores in Adyen by original launch year (April 2026)
Active stores in Adyen by launch year
Launch Year Active Stores Percentage
2026 113 3.24%
2025 370 10.59%
2024 282 8.07%
2023 229 6.56%
2022 206 5.90%
2021 224 6.41%
2020 231 6.61%
2019 141 4.04%
2018 154 4.41%
2017 231 6.61%
2016 89 2.55%
2015 76 2.18%
2014 74 2.12%
2013 117 3.35%
2012 81 2.32%
2011 85 2.43%
2010 87 2.49%
2009 53 1.52%
2008 66 1.89%
2007 71 2.03%
2006 57 1.63%
2005 43 1.23%
2004 53 1.52%
2003 36 1.03%
2002 50 1.43%
2001 66 1.89%
2000 73 2.09%
1999 51 1.46%
1998 38 1.09%
1997 21 0.60%
1996 19 0.54%
1995 6 0.17%

Social Media Usage

Facebook leads with 28.7% among stores with at least one detectable social profile (2,519 stores) , followed by Instagram (27.6%) and YouTube (15.2%) .

Base: 3,737 stores with any detectable social profile (74.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.7%

2,519 stores

Instagram 27.6%

2,420 stores

YouTube 15.2%

1,331 stores

TikTok 8.0%

703 stores

Pinterest 6.6%

581 stores

LinkedIn 6.2%

541 stores

Twitter 5.6%

489 stores

WhatsApp 1.0%

85 stores

X 1.0%

85 stores

Vimeo 0.1%

11 stores

Visual Distribution

Distribution of social media platforms in Adyen (April 2026)
Distribution of social media platforms in Adyen e-commerce stores
Social Platform Store Count Market Share
Facebook 2519 28.74%
Instagram 2420 27.61%
YouTube 1331 15.19%
TikTok 703 8.02%
Pinterest 581 6.63%
LinkedIn 541 6.17%
Twitter 489 5.58%
WhatsApp 85 0.97%
X 85 0.97%
Vimeo 11 0.13%

Geographic Distribution

Germany leads with 16.5% (503 AI-verified stores) , followed by United Kingdom (9.7%) and Norway (9.6%) .

Base: 3,040 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 16.5%

503 AI-verified stores

295 AI-verified stores

292 AI-verified stores

265 AI-verified stores

203 AI-verified stores

187 AI-verified stores

162 AI-verified stores

152 AI-verified stores

Italy 4.4%

134 AI-verified stores

132 AI-verified stores

Visual Distribution

Geographic distribution of stores using Adyen (April 2026)
Geographic distribution of stores using Adyen
Country AI-Verified Store Count Market Share
Germany 503 16.55%
United Kingdom 295 9.70%
Norway 292 9.61%
Netherlands 265 8.72%
United States 203 6.68%
France 187 6.15%
Switzerland 162 5.33%
Sweden 152 5.00%
Italy 134 4.41%
Czechia 132 4.34%
Spain 114 3.75%
Austria 109 3.59%
Belgium 96 3.16%
Poland 78 2.57%
Canada 67 2.20%
Denmark 60 1.97%
Finland 58 1.91%
Slovakia 57 1.88%
Ireland 38 1.25%
Slovenia 38 1.25%

Data Coverage

Field Rows count Coverage
Website 5.0k 100.00%
Emails 3.7k 74.30%
Phones 2.2k 43.11%
Ecommerce platform 4.4k 88.57%
Couriers 2.9k 58.79%
Payment Providers 5.0k 100.00%
Categories 3.4k 67.73%
Social Media 3.7k 74.58%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Adyen e-commerce landscape:

Analyze 3.5k verified e-commerce stores on Adyen - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Adyen e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Adyen e-commerce intelligence?

We track 3.5k verified Adyen e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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