Adyen Payment Provider Usage Database

Explore 4.2k e-commerce stores accepting Adyen. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 39.4% of stores with physical delivery (1,581 stores) , followed by Shopify (19.9%) and WooCommerce (12.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 39.4%

1,581 stores

Shopify 19.9%

798 stores

495 stores

332 stores

275 stores

72 stores

71 stores

55 stores

48 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Adyen
Platform Stores with Physical Delivery Percentage
Custom 1581 39.42%
Shopify 798 19.90%
WooCommerce 495 12.34%
Magento 332 8.28%
Wix eCommerce 275 6.86%
Salesforce Commerce Cloud 159 3.96%
Shopware 72 1.80%
SAP Commerce Cloud 71 1.77%
BigCommerce 55 1.37%
PrestaShop 48 1.20%
Shoptet 47 1.17%
Wikinggruppen 34 0.85%
OpenTiendas 16 0.40%
OpenCart 14 0.35%
AppSell, Wix eCommerce 14 0.35%

All Stores Distribution

Custom holds 33.0% share of all Adyen e-commerce stores (1,581) , with Shopify at 18.5% and WooCommerce at 17.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 33.0%

1,581 stores

Shopify 18.5%

886 stores

820 stores

380 stores

498 stores

95 stores

100 stores

74 stores

54 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Adyen
Platform Total Stores Percentage
Custom 1581 33.05%
Shopify 886 18.52%
WooCommerce 820 17.14%
Magento 380 7.94%
Wix eCommerce 498 10.41%
Salesforce Commerce Cloud 164 3.43%
Shopware 95 1.99%
SAP Commerce Cloud 100 2.09%
BigCommerce 74 1.55%
PrestaShop 54 1.13%
Shoptet 50 1.05%
Wikinggruppen 34 0.71%
OpenTiendas 16 0.33%
OpenCart 16 0.33%
AppSell, Wix eCommerce 16 0.33%

Categories Distribution

Clothing & Accessories leads with 30.9% of all stores (1,084 stores) , followed by Health & Beauty (12.9%) and Furniture & Home Decor (7.5%) .

Top 10 Categories

Clothing & Accessories 30.9%

1,084 stores

Health & Beauty 12.9%

453 stores

Furniture & Home Decor 7.5%

263 stores

Electronics & Technology 7.4%

259 stores

Jewelry & Watches 6.4%

224 stores

Home & Garden 6.1%

214 stores

Food & Beverages 5.2%

182 stores

Arts & Entertainment 4.6%

161 stores

Sporting Goods & Outdoor Gear 4.3%

150 stores

Gifts & Special Occasions 3.8%

132 stores

Visual Distribution

Distribution of top 10 Adyen store categories (December 2025)
Distribution of categories in Adyen e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1084 30.86%
Health & Beauty 453 12.89%
Furniture & Home Decor 263 7.49%
Electronics & Technology 259 7.37%
Jewelry & Watches 224 6.38%
Home & Garden 214 6.09%
Food & Beverages 182 5.18%
Arts & Entertainment 161 4.58%
Sporting Goods & Outdoor Gear 150 4.27%
Gifts & Special Occasions 132 3.76%
Vehicles & Parts 112 3.19%
Pets & Pet Supplies 86 2.45%
Tools & Hardware 69 1.96%
Office Supplies 65 1.85%
Business & Industrial 59 1.68%

Shipping Carriers Distribution

DHL leads with 27.7% among AI-verified physical stores (1,457 stores) , followed by DPD (14.9%) and UPS (13.9%) .

Base: 3,545 AI-verified physical stores with detectable shipping carriers (62.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 27.7%

1,457 stores

DPD 14.9%

783 stores

UPS 13.9%

734 stores

GLS 8.2%

433 stores

FedEx 5.6%

295 stores

286 stores

226 stores

205 stores

191 stores

USPS 3.2%

167 stores

Visual Distribution

Distribution of top 10 Adyen shipping carriers (December 2025)
Distribution of shipping carriers in Adyen e-commerce stores
Shipping Carrier Store Count Market Share
DHL 1457 27.65%
DPD 783 14.86%
UPS 734 13.93%
GLS 433 8.22%
FedEx 295 5.60%
Deutsche Post 286 5.43%
Royal Mail 226 4.29%
Hermes 205 3.89%
PostNL 191 3.62%
USPS 167 3.17%
PostNord 148 2.81%
TNT 117 2.22%
Colissimo 95 1.80%
La Poste 71 1.35%
Chronopost 61 1.16%

Store Launch Timeline

Over the past 12 months, 617 new stores were launched in Adyen , with the highest activity in 2025-11 (41 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.6%

41 stores launched

2025-10 11.2%

69 stores launched

2025-09 7.8%

48 stores launched

2025-08 7.1%

44 stores launched

2025-07 7.6%

47 stores launched

2025-06 6.2%

38 stores launched

2025-05 8.9%

55 stores launched

2025-04 8.8%

54 stores launched

2025-03 18.6%

115 stores launched

2025-02 7.5%

46 stores launched

2025-01 8.3%

51 stores launched

2024-12 1.5%

9 stores launched

Monthly Trend

Monthly store launches in Adyen (December 2025)
Monthly store launches in Adyen over the past 12 months
Month Stores Launched Percentage
2025-11 41 6.65%
2025-10 69 11.18%
2025-09 48 7.78%
2025-08 44 7.13%
2025-07 47 7.62%
2025-06 38 6.16%
2025-05 55 8.91%
2025-04 54 8.75%
2025-03 115 18.64%
2025-02 46 7.46%
2025-01 51 8.27%
2024-12 9 1.46%

Active Stores by Launch Year

Currently, 4,128 active stores in Adyen are tracked in our database , with the most stores launched in 2025 (610 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.8%

610 active stores

2024 8.6%

353 active stores

2023 7.0%

291 active stores

2022 5.7%

237 active stores

2021 7.5%

310 active stores

2020 6.3%

260 active stores

2019 4.1%

170 active stores

2018 4.6%

190 active stores

2017 5.6%

233 active stores

2016 2.1%

87 active stores

2015 2.3%

93 active stores

2014 2.3%

95 active stores

2013 3.2%

132 active stores

2012 2.3%

95 active stores

2011 2.4%

100 active stores

Distribution by Launch Year

Active stores in Adyen by original launch year (December 2025)
Active stores in Adyen by launch year
Launch Year Active Stores Percentage
2025 610 14.78%
2024 353 8.55%
2023 291 7.05%
2022 237 5.74%
2021 310 7.51%
2020 260 6.30%
2019 170 4.12%
2018 190 4.60%
2017 233 5.64%
2016 87 2.11%
2015 93 2.25%
2014 95 2.30%
2013 132 3.20%
2012 95 2.30%
2011 100 2.42%
2010 102 2.47%
2009 79 1.91%
2008 75 1.82%
2007 75 1.82%
2006 56 1.36%
2005 37 0.90%
2004 57 1.38%
2003 50 1.21%
2002 45 1.09%
2001 62 1.50%
2000 75 1.82%
1999 48 1.16%
1998 46 1.11%
1997 26 0.63%
1996 33 0.80%
1995 6 0.15%

Social Media Usage

Instagram leads with 28.4% among stores with at least one detectable social profile (2,948 stores) , followed by Facebook (28.0%) and YouTube (14.5%) .

Base: 4,242 stores with any detectable social profile (74.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.4%

2,948 stores

Facebook 28.0%

2,909 stores

YouTube 14.5%

1,504 stores

TikTok 7.7%

803 stores

Pinterest 6.9%

715 stores

LinkedIn 6.4%

664 stores

Twitter 5.9%

614 stores

X 1.3%

138 stores

WhatsApp 0.7%

77 stores

Vimeo 0.2%

16 stores

Visual Distribution

Distribution of social media platforms in Adyen (December 2025)
Distribution of social media platforms in Adyen e-commerce stores
Social Platform Store Count Market Share
Instagram 2948 28.38%
Facebook 2909 28.00%
YouTube 1504 14.48%
TikTok 803 7.73%
Pinterest 715 6.88%
LinkedIn 664 6.39%
Twitter 614 5.91%
X 138 1.33%
WhatsApp 77 0.74%
Vimeo 16 0.15%

Geographic Distribution

Germany leads with 16.4% (542 AI-verified stores) , followed by United Kingdom (13.0%) and Netherlands (9.1%) .

Base: 3,312 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 16.4%

542 AI-verified stores

431 AI-verified stores

302 AI-verified stores

293 AI-verified stores

276 AI-verified stores

194 AI-verified stores

181 AI-verified stores

Italy 5.4%

180 AI-verified stores

127 AI-verified stores

Spain 3.5%

117 AI-verified stores

Visual Distribution

Geographic distribution of stores using Adyen (December 2025)
Geographic distribution of stores using Adyen
Country AI-Verified Store Count Market Share
Germany 542 16.36%
United Kingdom 431 13.01%
Netherlands 302 9.12%
Norway 293 8.85%
United States 276 8.33%
Sweden 194 5.86%
France 181 5.46%
Italy 180 5.43%
Switzerland 127 3.83%
Spain 117 3.53%
Poland 89 2.69%
Austria 88 2.66%
Belgium 88 2.66%
Czechia 74 2.23%
Finland 74 2.23%
Denmark 69 2.08%
Australia 55 1.66%
India 48 1.45%
Ireland 46 1.39%
Slovakia 38 1.15%

Dataset Coverage

Field Rows count Coverage
Website 5.7k 100.00%
Emails 4.5k 78.75%
Phones 2.5k 43.12%
Ecommerce platform 5.0k 88.26%
Couriers 3.5k 62.31%
Payment Providers 5.7k 100.00%
Categories 4.3k 75.36%
Social Media 4.2k 74.56%

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Frequently Asked Questions

What data is included in the Adyen E-commerce Database?

Our database covers over 4.2k Adyen physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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