24nettbutikk Market Share & Real Store Usage

Explore 629.0 verified e-commerce stores built on 24nettbutikk. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 637.0 domains. 629.0 verified as active stores with physical delivery.

Verified stores
629.0
active stores with physical delivery
Top country
Norway
616 verified stores
Top payment signal
Klarna
344 stores detected
Top carrier signal
PostNord
21 stores detected
Top category
Sporting Goods & Outdoor Gear
81 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

629.0 verified active stores out of 637.0 detected · 98.7% verification rate

Categories Distribution

Sporting Goods & Outdoor Gear stores with 15.8% of all stores (81 stores) , followed by Arts & Entertainment (12.3%) and Health & Beauty (11.7%) .

Base: 514 AI-verified stores with physical delivery and detected product categories (81.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Sporting Goods & Outdoor Gear 15.8%

81 stores

Arts & Entertainment 12.3%

63 stores

Health & Beauty 11.7%

60 stores

Home & Garden 10.1%

52 stores

Vehicles & Parts 7.0%

36 stores

Clothing & Accessories 6.2%

32 stores

Tools & Hardware 6.0%

31 stores

Toys & Games 5.8%

30 stores

Electronics & Technology 5.4%

28 stores

Business & Industrial 5.3%

27 stores

Visual Distribution

Distribution of top 10 24nettbutikk store categories (June 2026)
Distribution of categories in 24nettbutikk e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 81 15.76%
Arts & Entertainment 63 12.26%
Health & Beauty 60 11.67%
Home & Garden 52 10.12%
Vehicles & Parts 36 7.00%
Clothing & Accessories 32 6.23%
Tools & Hardware 31 6.03%
Toys & Games 30 5.84%
Electronics & Technology 28 5.45%
Business & Industrial 27 5.25%

Payment Providers Distribution

Klarna stores with 75.9% among AI-verified physical stores (344 stores) , followed by VISA (7.3%) and MasterCard (7.1%) .

Base: 351 AI-verified physical stores with detectable payment providers (55.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 75.9%

344 stores

VISA 7.3%

33 stores

32 stores

16 stores

Svea 2.4%

11 stores

Bolt 2.0%

9 stores

5 stores

Mada 0.2%

1 stores

1 stores

JCB 0.2%

1 stores

Visual Distribution

Distribution of top 10 24nettbutikk payment providers (June 2026)
Distribution of payment providers in 24nettbutikk e-commerce stores
Payment Provider Store Count Market Share
Klarna 344 75.94%
VISA 33 7.28%
MasterCard 32 7.06%
PayPal 16 3.53%
Svea 11 2.43%
Bolt 9 1.99%
Stripe Connect 5 1.10%
Mada 1 0.22%
American Express 1 0.22%
JCB 1 0.22%

Shipping Carriers Distribution

PostNord stores with 36.8% among AI-verified physical stores (21 stores) , followed by Posten Norge (19.3%) and DHL (8.8%) .

Base: 43 AI-verified physical stores with detectable shipping carriers (6.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

21 stores

11 stores

DHL 8.8%

5 stores

4 stores

UPS 7.0%

4 stores

3 stores

GLS 3.5%

2 stores

TNT 3.5%

2 stores

DPD 1.8%

1 stores

DSV 1.8%

1 stores

Visual Distribution

Distribution of top 10 24nettbutikk shipping carriers (June 2026)
Distribution of shipping carriers in 24nettbutikk e-commerce stores
Shipping Carrier Store Count Market Share
PostNord 21 36.84%
Posten Norge 11 19.30%
DHL 5 8.77%
Schenker 4 7.02%
UPS 4 7.02%
Hermes 3 5.26%
GLS 2 3.51%
TNT 2 3.51%
DPD 1 1.75%
DSV 1 1.75%

Store Launch Timeline

Over the past 12 months, 24 new stores were launched in 24nettbutikk , with the highest activity in 2026-04 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 8.3%

2 stores launched

2026-03 4.2%

1 stores launched

2026-02 8.3%

2 stores launched

2026-01 8.3%

2 stores launched

2025-12 4.2%

1 stores launched

2025-11 12.5%

3 stores launched

2025-10 4.2%

1 stores launched

2025-09 16.7%

4 stores launched

2025-08 4.2%

1 stores launched

2025-07 20.8%

5 stores launched

2025-06 8.3%

2 stores launched

Monthly Trend

Monthly store launches in 24nettbutikk (June 2026)
Monthly store launches in 24nettbutikk over the past 12 months
Month Stores Launched Percentage
2026-04 2 8.33%
2026-03 1 4.17%
2026-02 2 8.33%
2026-01 2 8.33%
2025-12 1 4.17%
2025-11 3 12.50%
2025-10 1 4.17%
2025-09 4 16.67%
2025-08 1 4.17%
2025-07 5 20.83%
2025-06 2 8.33%

Active Stores by Launch Year

Currently, 627 active stores in 24nettbutikk are tracked in our database , with the most stores launched in 2026 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.3%

8 active stores

2025 5.9%

37 active stores

2024 9.3%

58 active stores

2023 7.2%

45 active stores

2022 6.1%

38 active stores

2021 7.8%

49 active stores

2020 9.6%

60 active stores

2019 5.6%

35 active stores

2018 6.2%

39 active stores

2017 9.9%

62 active stores

2016 4.1%

26 active stores

2015 3.2%

20 active stores

2014 3.2%

20 active stores

2013 1.6%

10 active stores

2012 4.3%

27 active stores

Distribution by Launch Year

Active stores in 24nettbutikk by original launch year (June 2026)
Active stores in 24nettbutikk by launch year
Launch Year Active Stores Percentage
2026 8 1.28%
2025 37 5.90%
2024 58 9.25%
2023 45 7.18%
2022 38 6.06%
2021 49 7.81%
2020 60 9.57%
2019 35 5.58%
2018 39 6.22%
2017 62 9.89%
2016 26 4.15%
2015 20 3.19%
2014 20 3.19%
2013 10 1.59%
2012 27 4.31%

Social Media Usage

Facebook stores with 49.1% among stores with at least one detectable social profile (549 stores) , followed by Instagram (26.6%) and Twitter (14.4%) .

Base: 583 stores with any detectable social profile (91.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 49.1%

549 stores

Instagram 26.6%

297 stores

Twitter 14.4%

161 stores

YouTube 5.9%

66 stores

LinkedIn 2.1%

24 stores

Pinterest 1.2%

13 stores

TikTok 0.7%

8 stores

Visual Distribution

Distribution of social media platforms in 24nettbutikk (June 2026)
Distribution of social media platforms in 24nettbutikk e-commerce stores
Social Platform Store Count Market Share
Facebook 549 49.11%
Instagram 297 26.57%
Twitter 161 14.40%
YouTube 66 5.90%
LinkedIn 24 2.15%
Pinterest 13 1.16%
TikTok 8 0.72%

Geographic Distribution

Norway stores with 97.9% (616 AI-verified stores) , followed by Sweden (1.0%) and Denmark (0.5%) .

Base: 629 AI-verified stores across 6 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Norway 97.9%

616 AI-verified stores

6 AI-verified stores

3 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using 24nettbutikk (June 2026)
Geographic distribution of stores using 24nettbutikk
Country AI-Verified Store Count Market Share
Norway 616 97.93%
Sweden 6 0.95%
Denmark 3 0.48%
American Samoa 2 0.32%
Indonesia 1 0.16%
Finland 1 0.16%

Data Coverage

Field Rows count Coverage
Website 637.0 100.00%
Emails 362.0 56.83%
Phones 421.0 66.09%
Ecommerce platform 637.0 100.00%
Couriers 43.0 6.75%
Payment Providers 351.0 55.10%
Categories 530.0 83.20%
Social Media 583.0 91.52%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the 24nettbutikk e-commerce landscape:

Analyze 629.0 verified e-commerce stores on 24nettbutikk - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across 24nettbutikk e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the 24nettbutikk e-commerce intelligence?

We track 629.0 verified 24nettbutikk e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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