24nettbutikk Market Share & Real Store Usage
Explore 546 verified e-commerce stores built on 24nettbutikk. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 975 domains. 546 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
546 verified active stores out of 975 detected · 56.0% verification rate
Categories Distribution
Sporting Goods & Outdoor Gear stores with 13.9% of all stores (76 stores) , followed by Health & Beauty (9.7%) and Arts & Entertainment (9.2%) .
Base: 546 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
76 stores
53 stores
50 stores
47 stores
31 stores
27 stores
27 stores
25 stores
25 stores
22 stores
Visual Distribution
76 stores
53 stores
50 stores
47 stores
31 stores
27 stores
27 stores
25 stores
25 stores
22 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 76 | 13.92% |
| Health & Beauty | 53 | 9.71% |
| Arts & Entertainment | 50 | 9.16% |
| Home & Garden | 47 | 8.61% |
| Clothing & Accessories | 31 | 5.68% |
| Business & Industrial | 27 | 4.95% |
| Vehicles & Parts | 27 | 4.95% |
| Electronics & Technology | 25 | 4.58% |
| Tools & Hardware | 25 | 4.58% |
| Food & Beverages | 22 | 4.03% |
Payment Providers Distribution
Klarna accounts for 59.6% of displayed detection occurrences (521 occurrences) , followed by Vipps MobilePay (15.3%) and MasterCard (8.0%) .
Base: 874 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
Visual Distribution
521 occurrences
134 occurrences
70 occurrences
68 occurrences
42 occurrences
19 occurrences
6 occurrences
6 occurrences
4 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Klarna | 521 | 59.61% |
| Vipps MobilePay | 134 | 15.33% |
| MasterCard | 70 | 8.01% |
| VISA | 68 | 7.78% |
| PayPal | 42 | 4.81% |
| Svea | 19 | 2.17% |
| Nets Easy | 6 | 0.69% |
| Stripe | 6 | 0.69% |
| Kustom | 4 | 0.46% |
| Swedbank Pay | 4 | 0.46% |
Shipping Carriers Distribution
Posten Norge accounts for 64.6% of displayed detection occurrences (468 occurrences) , followed by Bring (21.7%) and PostNord (9.1%) .
Base: 724 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
468 occurrences
157 occurrences
66 occurrences
8 occurrences
8 occurrences
5 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
Visual Distribution
468 occurrences
157 occurrences
66 occurrences
8 occurrences
8 occurrences
5 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Posten Norge | 468 | 64.64% |
| Bring | 157 | 21.69% |
| PostNord | 66 | 9.12% |
| DHL | 8 | 1.10% |
| Schenker | 8 | 1.10% |
| Helthjem | 5 | 0.69% |
| Swiss Post | 4 | 0.55% |
| Dachser | 3 | 0.41% |
| UPS | 3 | 0.41% |
| FedEx | 2 | 0.28% |
Store Launch Timeline
Over the past 12 months, 13 new stores were launched in 24nettbutikk , with the highest activity in 2026-08 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
1 stores launched
2 stores launched
1 stores launched
1 stores launched
2 stores launched
1 stores launched
3 stores launched
Monthly Trend
15.4% of last 12 months
7.7% of last 12 months
15.4% of last 12 months
7.7% of last 12 months
7.7% of last 12 months
15.4% of last 12 months
7.7% of last 12 months
23.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-08 | 2 | 15.38% |
| 2026-06 | 1 | 7.69% |
| 2026-04 | 2 | 15.38% |
| 2026-03 | 1 | 7.69% |
| 2026-02 | 1 | 7.69% |
| 2026-01 | 2 | 15.38% |
| 2025-12 | 1 | 7.69% |
| 2025-11 | 3 | 23.08% |
Active Stores by Launch Year
Currently, 545 active stores in 24nettbutikk are tracked in our database , with the most stores launched in 2026 (9 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9 active stores
26 active stores
49 active stores
42 active stores
34 active stores
41 active stores
54 active stores
22 active stores
35 active stores
55 active stores
23 active stores
18 active stores
21 active stores
10 active stores
21 active stores
Distribution by Launch Year
1.7% of tracked active stores
4.8% of tracked active stores
9.0% of tracked active stores
7.7% of tracked active stores
6.2% of tracked active stores
7.5% of tracked active stores
9.9% of tracked active stores
4.0% of tracked active stores
6.4% of tracked active stores
10.1% of tracked active stores
4.2% of tracked active stores
3.3% of tracked active stores
3.9% of tracked active stores
1.8% of tracked active stores
3.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 9 | 1.65% |
| 2025 | 26 | 4.77% |
| 2024 | 49 | 8.99% |
| 2023 | 42 | 7.71% |
| 2022 | 34 | 6.24% |
| 2021 | 41 | 7.52% |
| 2020 | 54 | 9.91% |
| 2019 | 22 | 4.04% |
| 2018 | 35 | 6.42% |
| 2017 | 55 | 10.09% |
| 2016 | 23 | 4.22% |
| 2015 | 18 | 3.30% |
| 2014 | 21 | 3.85% |
| 2013 | 10 | 1.83% |
| 2012 | 21 | 3.85% |
Geographic Distribution
Norway stores with 98.4% (537 active verified stores) , followed by Sweden (0.7%) and American Samoa (0.4%) .
Base: 546 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
537 active verified stores
4 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
0 active verified stores
0 active verified stores
0 active verified stores
0 active verified stores
0 active verified stores
Visual Distribution
537 active verified stores
4 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
0 active verified stores
0 active verified stores
0 active verified stores
0 active verified stores
0 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Norway | 537 | 98.35% |
| Sweden | 4 | 0.73% |
| American Samoa | 2 | 0.37% |
| Denmark | 2 | 0.37% |
| Finland | 1 | 0.18% |
| France | 0 | 0.00% |
| Germany | 0 | 0.00% |
| Iceland | 0 | 0.00% |
| Italy | 0 | 0.00% |
| Netherlands | 0 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
24nettbutikk - Home & Garden
24nettbutikk - Tools & Hardware
24nettbutikk - Electronics & Technology
24nettbutikk - Electronics & Technology
24nettbutikk - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 975 | 100.00% |
| Emails | 561 | 57.54% |
| Phones | 575 | 58.97% |
| Ecommerce platform | 975 | 100.00% |
| Couriers | 498 | 51.08% |
| Payment Providers | 532 | 54.56% |
| Categories | 842 | 86.36% |
| Social Media | 893 | 91.59% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the 24nettbutikk e-commerce landscape:
Analyze 546 verified e-commerce stores on 24nettbutikk - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the 24nettbutikk e-commerce intelligence?
-
We track 546 verified 24nettbutikk e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 49.3% of displayed detection occurrences (476 occurrences) , followed by Instagram (26.6%) and Twitter (13.8%) .
Base: 966 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
476 occurrences
257 occurrences
133 occurrences
63 occurrences
18 occurrences
11 occurrences
6 occurrences
1 occurrences
1 occurrences
Visual Distribution
476 occurrences
257 occurrences
133 occurrences
63 occurrences
18 occurrences
11 occurrences
6 occurrences
1 occurrences
1 occurrences