Iceland E-commerce Market
Explore 3.3k verified e-commerce stores in the Iceland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 9.3k with e-commerce signals. 3.3k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 54.1% of stores with physical delivery (1,808 stores) , followed by WooCommerce (31.5%) and Custom (6.6%) .
Base: 3,339 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,808 stores
1,052 stores
222 stores
65 stores
31 stores
28 stores
28 stores
25 stores
12 stores
9 stores
Visual Distribution
1,808 stores
1,052 stores
222 stores
65 stores
31 stores
28 stores
28 stores
25 stores
12 stores
9 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1808 | 54.15% |
| WooCommerce | 1052 | 31.51% |
| Custom | 222 | 6.65% |
| Wix eCommerce | 65 | 1.95% |
| Odoo | 31 | 0.93% |
| Magento | 28 | 0.84% |
| OpenCart | 28 | 0.84% |
| Squarespace Commerce | 25 | 0.75% |
| PrestaShop | 12 | 0.36% |
| nopCommerce | 9 | 0.27% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 33.5% share of detected Iceland e-commerce signals (3,105) , with WooCommerce at 43.2% and Custom at 3.6% (October 2026) .
Base: 9,262 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,105 websites
3,999 websites
336 websites
1,019 websites
40 websites
108 websites
32 websites
319 websites
25 websites
26 websites
Visual Distribution
3,105 websites
3,999 websites
336 websites
1,019 websites
40 websites
108 websites
32 websites
319 websites
25 websites
26 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 3105 | 33.52% |
| WooCommerce | 3999 | 43.18% |
| Custom | 336 | 3.63% |
| Wix eCommerce | 1019 | 11.00% |
| Odoo | 40 | 0.43% |
| Magento | 108 | 1.17% |
| OpenCart | 32 | 0.35% |
| Squarespace Commerce | 319 | 3.44% |
| PrestaShop | 25 | 0.27% |
| nopCommerce | 26 | 0.28% |
Categories Distribution
Health & Beauty stores with 19.7% of all stores (657 stores) , followed by Sporting Goods & Outdoor Gear (13.2%) and Clothing & Accessories (9.2%) .
Base: 3,339 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
657 stores
440 stores
308 stores
189 stores
170 stores
165 stores
116 stores
95 stores
66 stores
56 stores
Visual Distribution
657 stores
440 stores
308 stores
189 stores
170 stores
165 stores
116 stores
95 stores
66 stores
56 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 657 | 19.68% |
| Sporting Goods & Outdoor Gear | 440 | 13.18% |
| Clothing & Accessories | 308 | 9.22% |
| Food & Beverages | 189 | 5.66% |
| Arts & Entertainment | 170 | 5.09% |
| Jewelry & Watches | 165 | 4.94% |
| Gifts & Special Occasions | 116 | 3.47% |
| Toys & Games | 95 | 2.85% |
| Electronics & Technology | 66 | 1.98% |
| Home & Garden | 56 | 1.68% |
Payment Providers Distribution
VISA accounts for 19.8% of displayed detection occurrences (541 occurrences) , followed by MasterCard (19.4%) and PayPal (18.2%) .
Base: 2,733 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
541 occurrences
531 occurrences
498 occurrences
253 occurrences
240 occurrences
181 occurrences
150 occurrences
128 occurrences
108 occurrences
103 occurrences
Visual Distribution
541 occurrences
531 occurrences
498 occurrences
253 occurrences
240 occurrences
181 occurrences
150 occurrences
128 occurrences
108 occurrences
103 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 541 | 19.80% |
| MasterCard | 531 | 19.43% |
| PayPal | 498 | 18.22% |
| American Express | 253 | 9.26% |
| Apple Pay | 240 | 8.78% |
| Borgun | 181 | 6.62% |
| Stripe | 150 | 5.49% |
| Discover | 128 | 4.68% |
| Maestro | 108 | 3.95% |
| BitCoin | 103 | 3.77% |
Shipping Carriers Distribution
Iceland Post accounts for 36.5% of displayed detection occurrences (885 occurrences) , followed by Dropp (34.7%) and DHL (9.5%) .
Base: 2,426 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
885 occurrences
843 occurrences
231 occurrences
120 occurrences
119 occurrences
71 occurrences
59 occurrences
43 occurrences
31 occurrences
24 occurrences
Visual Distribution
885 occurrences
843 occurrences
231 occurrences
120 occurrences
119 occurrences
71 occurrences
59 occurrences
43 occurrences
31 occurrences
24 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Iceland Post | 885 | 36.48% |
| Dropp | 843 | 34.75% |
| DHL | 231 | 9.52% |
| UPS | 120 | 4.95% |
| FedEx | 119 | 4.91% |
| USPS | 71 | 2.93% |
| Canada Post | 59 | 2.43% |
| Eimskip | 43 | 1.77% |
| Royal Mail | 31 | 1.28% |
| EMS | 24 | 0.99% |
Store Launch Timeline
Over the past 12 months, 622 new stores were launched in Iceland , with the highest activity in 2026-09 (87 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
87 stores launched
66 stores launched
65 stores launched
44 stores launched
47 stores launched
61 stores launched
51 stores launched
38 stores launched
67 stores launched
36 stores launched
52 stores launched
8 stores launched
Monthly Trend
14.0% of last 12 months
10.6% of last 12 months
10.5% of last 12 months
7.1% of last 12 months
7.6% of last 12 months
9.8% of last 12 months
8.2% of last 12 months
6.1% of last 12 months
10.8% of last 12 months
5.8% of last 12 months
8.4% of last 12 months
1.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 87 | 13.99% |
| 2026-08 | 66 | 10.61% |
| 2026-07 | 65 | 10.45% |
| 2026-06 | 44 | 7.07% |
| 2026-05 | 47 | 7.56% |
| 2026-04 | 61 | 9.81% |
| 2026-03 | 51 | 8.20% |
| 2026-02 | 38 | 6.11% |
| 2026-01 | 67 | 10.77% |
| 2025-12 | 36 | 5.79% |
| 2025-11 | 52 | 8.36% |
| 2025-10 | 8 | 1.29% |
Active Stores by Launch Year
Currently, 3,313 active stores in Iceland are tracked in our database , with the most stores launched in 2026 (550 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
550 active stores
474 active stores
320 active stores
252 active stores
178 active stores
215 active stores
215 active stores
110 active stores
83 active stores
71 active stores
46 active stores
31 active stores
39 active stores
34 active stores
48 active stores
Distribution by Launch Year
16.6% of tracked active stores
14.3% of tracked active stores
9.7% of tracked active stores
7.6% of tracked active stores
5.4% of tracked active stores
6.5% of tracked active stores
6.5% of tracked active stores
3.3% of tracked active stores
2.5% of tracked active stores
2.1% of tracked active stores
1.4% of tracked active stores
0.9% of tracked active stores
1.2% of tracked active stores
1.0% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 550 | 16.60% |
| 2025 | 474 | 14.31% |
| 2024 | 320 | 9.66% |
| 2023 | 252 | 7.61% |
| 2022 | 178 | 5.37% |
| 2021 | 215 | 6.49% |
| 2020 | 215 | 6.49% |
| 2019 | 110 | 3.32% |
| 2018 | 83 | 2.51% |
| 2017 | 71 | 2.14% |
| 2016 | 46 | 1.39% |
| 2015 | 31 | 0.94% |
| 2014 | 39 | 1.18% |
| 2013 | 34 | 1.03% |
| 2012 | 48 | 1.45% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Shopify - Electronics & Technology
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.3k | 100.00% |
| Emails | 2.6k | 77.87% |
| Phones | 1.6k | 48.13% |
| Ecommerce platform | 3.3k | 100.00% |
| Couriers | 1.7k | 50.34% |
| Payment Providers | 1.4k | 41.72% |
| Categories | 2.5k | 74.33% |
| Social Media | 2.1k | 62.86% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Iceland e-commerce landscape:
Analyze 3.3k verified e-commerce stores in Iceland - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Iceland e-commerce intelligence?
-
We track 3.3k verified Iceland e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 37.1% of displayed detection occurrences (1,786 occurrences) , followed by Facebook (36.6%) and TikTok (8.1%) .
Base: 4,815 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,786 occurrences
1,760 occurrences
389 occurrences
277 occurrences
207 occurrences
182 occurrences
96 occurrences
78 occurrences
27 occurrences
13 occurrences
Visual Distribution
1,786 occurrences
1,760 occurrences
389 occurrences
277 occurrences
207 occurrences
182 occurrences
96 occurrences
78 occurrences
27 occurrences
13 occurrences