Iceland E-commerce Database
Explore 4.5k e-commerce stores in the Iceland. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 53.3% of stores with physical delivery (2,365 stores) , followed by WooCommerce (37.0%) and Wix eCommerce (3.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,365 stores
1,641 stores
144 stores
142 stores
54 stores
25 stores
23 stores
19 stores
17 stores
4 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2365 | 53.34% |
| WooCommerce | 1641 | 37.01% |
| Wix eCommerce | 144 | 3.25% |
| Custom | 142 | 3.20% |
| Magento | 54 | 1.22% |
| nopCommerce | 25 | 0.56% |
| PrestaShop | 23 | 0.52% |
| Squarespace Commerce | 19 | 0.43% |
| OpenCart | 17 | 0.38% |
| osCommerce | 4 | 0.09% |
All Stores Distribution
Shopify holds 37.4% share of all Iceland e-commerce stores (2,439) , with WooCommerce at 47.4% and Wix eCommerce at 8.8% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,439 stores
3,086 stores
575 stores
142 stores
59 stores
28 stores
24 stores
139 stores
18 stores
4 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2439 | 37.44% |
| WooCommerce | 3086 | 47.37% |
| Wix eCommerce | 575 | 8.83% |
| Custom | 142 | 2.18% |
| Magento | 59 | 0.91% |
| nopCommerce | 28 | 0.43% |
| PrestaShop | 24 | 0.37% |
| Squarespace Commerce | 139 | 2.13% |
| OpenCart | 18 | 0.28% |
| osCommerce | 4 | 0.06% |
Categories Distribution
Health & Beauty leads with 28.8% of all stores (652 stores) , followed by Clothing & Accessories (26.0%) and Jewelry & Watches (10.2%) .
Top 10 Categories
652 stores
589 stores
230 stores
194 stores
87 stores
86 stores
85 stores
84 stores
51 stores
41 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 652 | 28.79% |
| Clothing & Accessories | 589 | 26.00% |
| Jewelry & Watches | 230 | 10.15% |
| Food & Beverages | 194 | 8.57% |
| Electronics & Technology | 87 | 3.84% |
| Sporting Goods & Outdoor Gear | 86 | 3.80% |
| Home & Garden | 85 | 3.75% |
| Arts & Entertainment | 84 | 3.71% |
| Pets & Pet Supplies | 51 | 2.25% |
| Vehicles & Parts | 41 | 1.81% |
| Furniture & Home Decor | 37 | 1.63% |
| Baby & Toddler | 35 | 1.55% |
| Tools & Hardware | 34 | 1.50% |
| Toys & Games | 31 | 1.37% |
| Books & Media | 29 | 1.28% |
Payment Providers Distribution
PayPal leads with 17.4% among AI-verified physical stores (145 stores) , followed by MasterCard (16.0%) and VISA (12.8%) .
Base: 541 AI-verified physical stores with detectable payment providers (12.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
145 stores
134 stores
107 stores
98 stores
88 stores
81 stores
40 stores
30 stores
25 stores
23 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 145 | 17.37% |
| MasterCard | 134 | 16.05% |
| VISA | 107 | 12.81% |
| American Express | 98 | 11.74% |
| BitCoin | 88 | 10.54% |
| Stripe Connect | 81 | 9.70% |
| Apple Pay | 40 | 4.79% |
| JCB | 30 | 3.59% |
| Interac e-Transfer | 25 | 2.99% |
| Google Pay | 23 | 2.75% |
| Bolt | 14 | 1.68% |
| TransferWise | 14 | 1.68% |
| AliPay | 13 | 1.56% |
| Klarna | 12 | 1.44% |
| LiteCoin | 11 | 1.32% |
Shipping Carriers Distribution
DHL leads with 26.7% among AI-verified physical stores (145 stores) , followed by UPS (17.3%) and FedEx (10.8%) .
Base: 335 AI-verified physical stores with detectable shipping carriers (7.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
145 stores
94 stores
59 stores
56 stores
39 stores
28 stores
28 stores
27 stores
17 stores
14 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 145 | 26.65% |
| UPS | 94 | 17.28% |
| FedEx | 59 | 10.85% |
| USPS | 56 | 10.29% |
| TNT | 39 | 7.17% |
| Hermes | 28 | 5.15% |
| Canada Post | 28 | 5.15% |
| Iceland Post | 27 | 4.96% |
| Royal Mail | 17 | 3.13% |
| Speedy | 14 | 2.57% |
| XpressPost | 12 | 2.21% |
| GLS | 7 | 1.29% |
| Colissimo | 7 | 1.29% |
| DPD | 6 | 1.10% |
| Purolator | 5 | 0.92% |
Store Launch Timeline
Over the past 12 months, 835 new stores were launched in Iceland , with the highest activity in 2025-12 (51 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
51 stores launched
70 stores launched
80 stores launched
94 stores launched
61 stores launched
57 stores launched
72 stores launched
73 stores launched
78 stores launched
88 stores launched
69 stores launched
42 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 51 | 6.11% |
| 2025-11 | 70 | 8.38% |
| 2025-10 | 80 | 9.58% |
| 2025-09 | 94 | 11.26% |
| 2025-08 | 61 | 7.31% |
| 2025-07 | 57 | 6.83% |
| 2025-06 | 72 | 8.62% |
| 2025-05 | 73 | 8.74% |
| 2025-04 | 78 | 9.34% |
| 2025-03 | 88 | 10.54% |
| 2025-02 | 69 | 8.26% |
| 2025-01 | 42 | 5.03% |
Active Stores by Launch Year
Currently, 4,429 active stores in Iceland are tracked in our database , with the most stores launched in 2025 (874 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
874 active stores
527 active stores
428 active stores
307 active stores
339 active stores
290 active stores
170 active stores
107 active stores
110 active stores
58 active stores
32 active stores
65 active stores
57 active stores
58 active stores
41 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 874 | 19.73% |
| 2024 | 527 | 11.90% |
| 2023 | 428 | 9.66% |
| 2022 | 307 | 6.93% |
| 2021 | 339 | 7.65% |
| 2020 | 290 | 6.55% |
| 2019 | 170 | 3.84% |
| 2018 | 107 | 2.42% |
| 2017 | 110 | 2.48% |
| 2016 | 58 | 1.31% |
| 2015 | 32 | 0.72% |
| 2014 | 65 | 1.47% |
| 2013 | 57 | 1.29% |
| 2012 | 58 | 1.31% |
| 2011 | 41 | 0.93% |
| 2010 | 53 | 1.20% |
| 2009 | 109 | 2.46% |
| 2008 | 57 | 1.29% |
| 2007 | 38 | 0.86% |
| 2006 | 241 | 5.44% |
| 2005 | 46 | 1.04% |
| 2004 | 47 | 1.06% |
| 2003 | 76 | 1.72% |
| 2002 | 102 | 2.30% |
| 2001 | 49 | 1.11% |
| 2000 | 49 | 1.11% |
| 1999 | 53 | 1.20% |
| 1998 | 24 | 0.54% |
| 1997 | 17 | 0.38% |
| 1996 | 4 | 0.09% |
| 1995 | 1 | 0.02% |
Featured Stores
Discover the strongest performers and newest entrants in Iceland's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Wix eCommerce
Shopify - Jewelry & Watches
Shopify
Shopify - Gifts & Special Occasions
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.5k | 100.00% |
| Emails | 2.6k | 57.26% |
| Phones | 1.5k | 34.68% |
| Ecommerce platform | 4.5k | 100.00% |
| Couriers | 335.0 | 7.50% |
| Payment Providers | 541.0 | 12.12% |
| Categories | 2.3k | 51.68% |
| Social Media | 3.0k | 66.73% |
Starter Package
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Get instant access to our database
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- Direct download or API integration
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Iceland E-commerce Database to:
Gain actionable insights into 4.5k physical stores in Iceland.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Iceland online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Iceland E-commerce Database?
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Our database covers over 4.5k Iceland physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 39.0% among stores with at least one detectable social profile (2,606 stores) , followed by Instagram (36.5%) and TikTok (5.9%) .
Base: 2,979 stores with any detectable social profile (66.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,606 stores
2,440 stores
397 stores
376 stores
307 stores
252 stores
161 stores
106 stores
24 stores
14 stores
Visual Distribution