Iceland E-commerce Database
Explore 3.3k verified e-commerce stores in the Iceland. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 6.8k with e-commerce signals. 3.3k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
Shopify leads with 54.0% of stores with physical delivery (1,737 stores) , followed by WooCommerce (33.9%) and Custom (6.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,737 stores
1,090 stores
209 stores
71 stores
39 stores
20 stores
18 stores
15 stores
11 stores
4 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1737 | 54.04% |
| WooCommerce | 1090 | 33.91% |
| Custom | 209 | 6.50% |
| Wix eCommerce | 71 | 2.21% |
| Magento | 39 | 1.21% |
| PrestaShop | 20 | 0.62% |
| Squarespace Commerce | 18 | 0.56% |
| nopCommerce | 15 | 0.47% |
| OpenCart | 11 | 0.34% |
| Booqable | 4 | 0.12% |
All Stores Distribution
Shopify holds 34.0% share of all Iceland e-commerce stores (2,233) , with WooCommerce at 49.0% and Custom at 3.2% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,233 stores
3,222 stores
209 stores
579 stores
61 stores
22 stores
197 stores
28 stores
12 stores
6 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2233 | 33.99% |
| WooCommerce | 3222 | 49.05% |
| Custom | 209 | 3.18% |
| Wix eCommerce | 579 | 8.81% |
| Magento | 61 | 0.93% |
| PrestaShop | 22 | 0.33% |
| Squarespace Commerce | 197 | 3.00% |
| nopCommerce | 28 | 0.43% |
| OpenCart | 12 | 0.18% |
| Booqable | 6 | 0.09% |
Categories Distribution
Health & Beauty leads with 25.7% of all stores (625 stores) , followed by Sporting Goods & Outdoor Gear (17.6%) and Clothing & Accessories (13.7%) .
Base: 2,431 AI-verified stores with physical delivery and detected product categories (74.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
625 stores
428 stores
333 stores
206 stores
175 stores
166 stores
133 stores
80 stores
59 stores
59 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 625 | 25.71% |
| Sporting Goods & Outdoor Gear | 428 | 17.61% |
| Clothing & Accessories | 333 | 13.70% |
| Food & Beverages | 206 | 8.47% |
| Jewelry & Watches | 175 | 7.20% |
| Arts & Entertainment | 166 | 6.83% |
| Gifts & Special Occasions | 133 | 5.47% |
| Toys & Games | 80 | 3.29% |
| Home & Garden | 59 | 2.43% |
| Electronics & Technology | 59 | 2.43% |
| Tools & Hardware | 38 | 1.56% |
| Furniture & Home Decor | 35 | 1.44% |
| Vehicles & Parts | 33 | 1.36% |
| Baby & Toddler | 32 | 1.32% |
| Business & Industrial | 29 | 1.19% |
Payment Providers Distribution
PayPal leads with 20.0% among AI-verified physical stores (106 stores) , followed by BitCoin (14.5%) and MasterCard (13.2%) .
Base: 320 AI-verified physical stores with detectable payment providers (9.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
106 stores
77 stores
70 stores
50 stores
44 stores
42 stores
33 stores
24 stores
23 stores
13 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 106 | 19.96% |
| BitCoin | 77 | 14.50% |
| MasterCard | 70 | 13.18% |
| American Express | 50 | 9.42% |
| VISA | 44 | 8.29% |
| Stripe Connect | 42 | 7.91% |
| Apple Pay | 33 | 6.21% |
| Google Pay | 24 | 4.52% |
| Interac e-Transfer | 23 | 4.33% |
| JCB | 13 | 2.45% |
| LiteCoin | 11 | 2.07% |
| AliPay | 11 | 2.07% |
| Bolt | 11 | 2.07% |
| Klarna | 9 | 1.69% |
| SEPA | 7 | 1.32% |
Shipping Carriers Distribution
DHL leads with 21.4% among AI-verified physical stores (80 stores) , followed by UPS (17.4%) and USPS (10.7%) .
Base: 249 AI-verified physical stores with detectable shipping carriers (7.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
80 stores
65 stores
40 stores
31 stores
28 stores
28 stores
25 stores
20 stores
17 stores
13 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 80 | 21.45% |
| UPS | 65 | 17.43% |
| USPS | 40 | 10.72% |
| FedEx | 31 | 8.31% |
| Canada Post | 28 | 7.51% |
| TNT | 28 | 7.51% |
| Hermes | 25 | 6.70% |
| Royal Mail | 20 | 5.36% |
| Iceland Post | 17 | 4.56% |
| XpressPost | 13 | 3.49% |
| Speedy | 11 | 2.95% |
| DPD | 5 | 1.34% |
| Purolator | 4 | 1.07% |
| Yamato Japan | 3 | 0.80% |
| Colissimo | 3 | 0.80% |
Store Launch Timeline
Over the past 12 months, 581 new stores were launched in Iceland , with the highest activity in 2026-03 (52 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
52 stores launched
40 stores launched
71 stores launched
44 stores launched
49 stores launched
64 stores launched
58 stores launched
42 stores launched
41 stores launched
49 stores launched
38 stores launched
33 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 52 | 8.95% |
| 2026-02 | 40 | 6.88% |
| 2026-01 | 71 | 12.22% |
| 2025-12 | 44 | 7.57% |
| 2025-11 | 49 | 8.43% |
| 2025-10 | 64 | 11.02% |
| 2025-09 | 58 | 9.98% |
| 2025-08 | 42 | 7.23% |
| 2025-07 | 41 | 7.06% |
| 2025-06 | 49 | 8.43% |
| 2025-05 | 38 | 6.54% |
| 2025-04 | 33 | 5.68% |
Active Stores by Launch Year
Currently, 3,239 active stores in Iceland are tracked in our database , with the most stores launched in 2026 (163 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
163 active stores
566 active stores
378 active stores
298 active stores
217 active stores
243 active stores
208 active stores
128 active stores
77 active stores
78 active stores
47 active stores
30 active stores
45 active stores
47 active stores
48 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 163 | 5.03% |
| 2025 | 566 | 17.47% |
| 2024 | 378 | 11.67% |
| 2023 | 298 | 9.20% |
| 2022 | 217 | 6.70% |
| 2021 | 243 | 7.50% |
| 2020 | 208 | 6.42% |
| 2019 | 128 | 3.95% |
| 2018 | 77 | 2.38% |
| 2017 | 78 | 2.41% |
| 2016 | 47 | 1.45% |
| 2015 | 30 | 0.93% |
| 2014 | 45 | 1.39% |
| 2013 | 47 | 1.45% |
| 2012 | 48 | 1.48% |
| 2011 | 29 | 0.90% |
| 2010 | 31 | 0.96% |
| 2009 | 84 | 2.59% |
| 2008 | 45 | 1.39% |
| 2007 | 27 | 0.83% |
| 2006 | 171 | 5.28% |
| 2005 | 29 | 0.90% |
| 2004 | 29 | 0.90% |
| 2003 | 45 | 1.39% |
| 2002 | 63 | 1.95% |
| 2001 | 31 | 0.96% |
| 2000 | 24 | 0.74% |
| 1999 | 34 | 1.05% |
| 1998 | 14 | 0.43% |
| 1997 | 8 | 0.25% |
| 1996 | 2 | 0.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Business & Industrial
WooCommerce - Tools & Hardware
Shopify - Food & Beverages
WooCommerce - Health & Beauty
Shopify - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.3k | 100.00% |
| Emails | 1.3k | 39.98% |
| Phones | 1.0k | 31.68% |
| Ecommerce platform | 3.3k | 100.00% |
| Couriers | 249.0 | 7.63% |
| Payment Providers | 320.0 | 9.80% |
| Categories | 2.5k | 75.55% |
| Social Media | 2.1k | 65.38% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Iceland e-commerce landscape:
Analyze 3.3k verified e-commerce stores in Iceland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Iceland e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
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Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Iceland e-commerce intelligence?
-
We track 3.3k verified Iceland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 37.7% among stores with at least one detectable social profile (1,835 stores) , followed by Instagram (37.0%) and TikTok (6.4%) .
Base: 2,134 stores with any detectable social profile (65.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,835 stores
1,800 stores
313 stores
275 stores
218 stores
210 stores
112 stores
72 stores
25 stores
11 stores
Visual Distribution