Iceland E-commerce Database
Explore 3.6k e-commerce stores in the Iceland. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 46.8% of stores with physical delivery (1,689 stores) , followed by WooCommerce (36.1%) and Custom (11.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,689 stores
1,303 stores
398 stores
105 stores
45 stores
20 stores
16 stores
15 stores
14 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1689 | 46.83% |
| WooCommerce | 1303 | 36.12% |
| Custom | 398 | 11.03% |
| Wix eCommerce | 105 | 2.91% |
| Magento | 45 | 1.25% |
| PrestaShop | 20 | 0.55% |
| nopCommerce | 16 | 0.44% |
| Squarespace Commerce | 15 | 0.42% |
| OpenCart | 14 | 0.39% |
| osCommerce | 2 | 0.06% |
All Stores Distribution
Shopify holds 36.2% share of all Iceland e-commerce stores (2,349) , with WooCommerce at 44.4% and Custom at 6.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,349 stores
2,884 stores
398 stores
575 stores
61 stores
21 stores
29 stores
159 stores
16 stores
4 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2349 | 36.16% |
| WooCommerce | 2884 | 44.40% |
| Custom | 398 | 6.13% |
| Wix eCommerce | 575 | 8.85% |
| Magento | 61 | 0.94% |
| PrestaShop | 21 | 0.32% |
| nopCommerce | 29 | 0.45% |
| Squarespace Commerce | 159 | 2.45% |
| OpenCart | 16 | 0.25% |
| osCommerce | 4 | 0.06% |
Categories Distribution
Health & Beauty leads with 28.1% of all stores (593 stores) , followed by Clothing & Accessories (22.1%) and Jewelry & Watches (10.0%) .
Top 10 Categories
593 stores
465 stores
210 stores
181 stores
99 stores
96 stores
91 stores
81 stores
74 stores
51 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 593 | 28.14% |
| Clothing & Accessories | 465 | 22.07% |
| Jewelry & Watches | 210 | 9.97% |
| Food & Beverages | 181 | 8.59% |
| Home & Garden | 99 | 4.70% |
| Sporting Goods & Outdoor Gear | 96 | 4.56% |
| Electronics & Technology | 91 | 4.32% |
| Arts & Entertainment | 81 | 3.84% |
| Vehicles & Parts | 74 | 3.51% |
| Pets & Pet Supplies | 51 | 2.42% |
| Tools & Hardware | 36 | 1.71% |
| Furniture & Home Decor | 34 | 1.61% |
| Baby & Toddler | 33 | 1.57% |
| Toys & Games | 32 | 1.52% |
| Gifts & Special Occasions | 31 | 1.47% |
Payment Providers Distribution
MasterCard leads with 17.4% among AI-verified physical stores (122 stores) , followed by PayPal (15.5%) and VISA (12.8%) .
Base: 464 AI-verified physical stores with detectable payment providers (12.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
122 stores
109 stores
90 stores
85 stores
75 stores
63 stores
33 stores
29 stores
22 stores
17 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 122 | 17.40% |
| PayPal | 109 | 15.55% |
| VISA | 90 | 12.84% |
| American Express | 85 | 12.13% |
| BitCoin | 75 | 10.70% |
| Stripe Connect | 63 | 8.99% |
| Apple Pay | 33 | 4.71% |
| JCB | 29 | 4.14% |
| Interac e-Transfer | 22 | 3.14% |
| Google Pay | 17 | 2.43% |
| Bolt | 14 | 2.00% |
| TransferWise | 13 | 1.85% |
| AliPay | 12 | 1.71% |
| Paddle | 9 | 1.28% |
| Klarna | 8 | 1.14% |
Shipping Carriers Distribution
DHL leads with 26.6% among AI-verified physical stores (126 stores) , followed by UPS (18.2%) and USPS (11.2%) .
Base: 302 AI-verified physical stores with detectable shipping carriers (8.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
126 stores
86 stores
53 stores
44 stores
33 stores
26 stores
24 stores
19 stores
16 stores
13 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 126 | 26.64% |
| UPS | 86 | 18.18% |
| USPS | 53 | 11.21% |
| FedEx | 44 | 9.30% |
| TNT | 33 | 6.98% |
| Canada Post | 26 | 5.50% |
| Iceland Post | 24 | 5.07% |
| Hermes | 19 | 4.02% |
| Royal Mail | 16 | 3.38% |
| Speedy | 13 | 2.75% |
| XpressPost | 10 | 2.11% |
| GLS | 9 | 1.90% |
| DPD | 5 | 1.06% |
| Purolator | 5 | 1.06% |
| PostNord | 4 | 0.85% |
Store Launch Timeline
Over the past 12 months, 674 new stores were launched in Iceland , with the highest activity in 2025-10 (69 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
69 stores launched
65 stores launched
57 stores launched
47 stores launched
56 stores launched
54 stores launched
58 stores launched
70 stores launched
56 stores launched
72 stores launched
49 stores launched
21 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 69 | 10.24% |
| 2025-09 | 65 | 9.64% |
| 2025-08 | 57 | 8.46% |
| 2025-07 | 47 | 6.97% |
| 2025-06 | 56 | 8.31% |
| 2025-05 | 54 | 8.01% |
| 2025-04 | 58 | 8.61% |
| 2025-03 | 70 | 10.39% |
| 2025-02 | 56 | 8.31% |
| 2025-01 | 72 | 10.68% |
| 2024-12 | 49 | 7.27% |
| 2024-11 | 21 | 3.12% |
Active Stores by Launch Year
Currently, 3,614 active stores in Iceland are tracked in our database , with the most stores launched in 2025 (607 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
607 active stores
445 active stores
341 active stores
252 active stores
268 active stores
249 active stores
151 active stores
93 active stores
97 active stores
47 active stores
33 active stores
53 active stores
53 active stores
52 active stores
41 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 607 | 16.80% |
| 2024 | 445 | 12.31% |
| 2023 | 341 | 9.44% |
| 2022 | 252 | 6.97% |
| 2021 | 268 | 7.42% |
| 2020 | 249 | 6.89% |
| 2019 | 151 | 4.18% |
| 2018 | 93 | 2.57% |
| 2017 | 97 | 2.68% |
| 2016 | 47 | 1.30% |
| 2015 | 33 | 0.91% |
| 2014 | 53 | 1.47% |
| 2013 | 53 | 1.47% |
| 2012 | 52 | 1.44% |
| 2011 | 41 | 1.13% |
| 2010 | 44 | 1.22% |
| 2009 | 93 | 2.57% |
| 2008 | 57 | 1.58% |
| 2007 | 40 | 1.11% |
| 2006 | 203 | 5.62% |
| 2005 | 34 | 0.94% |
| 2004 | 43 | 1.19% |
| 2003 | 65 | 1.80% |
| 2002 | 83 | 2.30% |
| 2001 | 43 | 1.19% |
| 2000 | 38 | 1.05% |
| 1999 | 51 | 1.41% |
| 1998 | 24 | 0.66% |
| 1997 | 12 | 0.33% |
| 1996 | 2 | 0.06% |
Featured Stores
Discover the strongest performers and newest entrants in Iceland's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify — Health & Beauty
Magento — Clothing & Accessories
Shopify — Health & Beauty
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.6k | 100.00% |
| Emails | 2.1k | 58.34% |
| Phones | 1.3k | 35.85% |
| Ecommerce platform | 3.6k | 100.00% |
| Couriers | 302.0 | 8.31% |
| Payment Providers | 464.0 | 12.78% |
| Categories | 2.2k | 59.42% |
| Social Media | 2.3k | 63.60% |
Starter Package
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Enterprise Solution
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Maximize Your ROI
Use our detailed Iceland E-commerce Database to:
Gain actionable insights into 3.6k physical stores in Iceland.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Iceland online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Iceland E-commerce Database?
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Our database covers over 3.6k Iceland physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 38.5% among stores with at least one detectable social profile (2,026 stores) , followed by Instagram (36.1%) and YouTube (5.8%) .
Base: 2,310 stores with any detectable social profile (63.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,026 stores
1,902 stores
306 stores
289 stores
244 stores
230 stores
127 stores
102 stores
24 stores
13 stores
Visual Distribution