Iceland E-commerce Market
Explore 3.0k verified e-commerce stores in the Iceland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 6.4k with e-commerce signals. 3.0k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 53.7% of stores with physical delivery (1,608 stores) , followed by WooCommerce (34.5%) and Custom (6.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,608 stores
1,032 stores
189 stores
61 stores
39 stores
20 stores
18 stores
13 stores
11 stores
4 stores
Visual Distribution
1,608 stores
1,032 stores
189 stores
61 stores
39 stores
20 stores
18 stores
13 stores
11 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1608 | 53.69% |
| WooCommerce | 1032 | 34.46% |
| Custom | 189 | 6.31% |
| Wix eCommerce | 61 | 2.04% |
| Magento | 39 | 1.30% |
| Squarespace Commerce | 20 | 0.67% |
| PrestaShop | 18 | 0.60% |
| OpenCart | 13 | 0.43% |
| nopCommerce | 11 | 0.37% |
| Booqable | 4 | 0.13% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 33.0% share of all Iceland e-commerce stores (2,056) , with WooCommerce at 49.4% and Custom at 3.0% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,056 stores
3,075 stores
189 stores
564 stores
59 stores
223 stores
20 stores
15 stores
21 stores
7 stores
Visual Distribution
2,056 stores
3,075 stores
189 stores
564 stores
59 stores
223 stores
20 stores
15 stores
21 stores
7 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2056 | 33.01% |
| WooCommerce | 3075 | 49.37% |
| Custom | 189 | 3.03% |
| Wix eCommerce | 564 | 9.05% |
| Magento | 59 | 0.95% |
| Squarespace Commerce | 223 | 3.58% |
| PrestaShop | 20 | 0.32% |
| OpenCart | 15 | 0.24% |
| nopCommerce | 21 | 0.34% |
| Booqable | 7 | 0.11% |
Categories Distribution
Health & Beauty stores with 26.0% of all stores (584 stores) , followed by Sporting Goods & Outdoor Gear (16.9%) and Clothing & Accessories (13.8%) .
Base: 2,243 AI-verified stores with physical delivery and detected product categories (73.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
584 stores
379 stores
309 stores
184 stores
164 stores
150 stores
125 stores
76 stores
61 stores
57 stores
Visual Distribution
584 stores
379 stores
309 stores
184 stores
164 stores
150 stores
125 stores
76 stores
61 stores
57 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 584 | 26.04% |
| Sporting Goods & Outdoor Gear | 379 | 16.90% |
| Clothing & Accessories | 309 | 13.78% |
| Food & Beverages | 184 | 8.20% |
| Jewelry & Watches | 164 | 7.31% |
| Arts & Entertainment | 150 | 6.69% |
| Gifts & Special Occasions | 125 | 5.57% |
| Toys & Games | 76 | 3.39% |
| Electronics & Technology | 61 | 2.72% |
| Home & Garden | 57 | 2.54% |
Payment Providers Distribution
PayPal stores with 19.5% among AI-verified physical stores (102 stores) , followed by BitCoin (14.2%) and MasterCard (13.0%) .
Base: 313 AI-verified physical stores with detectable payment providers (10.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
102 stores
74 stores
68 stores
53 stores
46 stores
37 stores
36 stores
25 stores
22 stores
13 stores
Visual Distribution
102 stores
74 stores
68 stores
53 stores
46 stores
37 stores
36 stores
25 stores
22 stores
13 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 102 | 19.54% |
| BitCoin | 74 | 14.18% |
| MasterCard | 68 | 13.03% |
| American Express | 53 | 10.15% |
| Stripe Connect | 46 | 8.81% |
| Apple Pay | 37 | 7.09% |
| VISA | 36 | 6.90% |
| Google Pay | 25 | 4.79% |
| Interac e-Transfer | 22 | 4.21% |
| JCB | 13 | 2.49% |
Shipping Carriers Distribution
DHL stores with 22.0% among AI-verified physical stores (83 stores) , followed by UPS (15.9%) and USPS (11.1%) .
Base: 250 AI-verified physical stores with detectable shipping carriers (8.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
83 stores
60 stores
42 stores
35 stores
32 stores
26 stores
21 stores
19 stores
15 stores
13 stores
Visual Distribution
83 stores
60 stores
42 stores
35 stores
32 stores
26 stores
21 stores
19 stores
15 stores
13 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 83 | 22.02% |
| UPS | 60 | 15.92% |
| USPS | 42 | 11.14% |
| FedEx | 35 | 9.28% |
| Hermes | 32 | 8.49% |
| Canada Post | 26 | 6.90% |
| TNT | 21 | 5.57% |
| Royal Mail | 19 | 5.04% |
| Speedy | 15 | 3.98% |
| Iceland Post | 13 | 3.45% |
Store Launch Timeline
Over the past 12 months, 540 new stores were launched in Iceland , with the highest activity in 2026-05 (46 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
46 stores launched
54 stores launched
55 stores launched
40 stores launched
64 stores launched
38 stores launched
48 stores launched
53 stores launched
48 stores launched
39 stores launched
31 stores launched
24 stores launched
Monthly Trend
8.5% of last 12 months
10.0% of last 12 months
10.2% of last 12 months
7.4% of last 12 months
11.9% of last 12 months
7.0% of last 12 months
8.9% of last 12 months
9.8% of last 12 months
8.9% of last 12 months
7.2% of last 12 months
5.7% of last 12 months
4.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 46 | 8.52% |
| 2026-04 | 54 | 10.00% |
| 2026-03 | 55 | 10.19% |
| 2026-02 | 40 | 7.41% |
| 2026-01 | 64 | 11.85% |
| 2025-12 | 38 | 7.04% |
| 2025-11 | 48 | 8.89% |
| 2025-10 | 53 | 9.81% |
| 2025-09 | 48 | 8.89% |
| 2025-08 | 39 | 7.22% |
| 2025-07 | 31 | 5.74% |
| 2025-06 | 24 | 4.44% |
Active Stores by Launch Year
Currently, 3,014 active stores in Iceland are tracked in our database , with the most stores launched in 2026 (261 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
261 active stores
479 active stores
328 active stores
271 active stores
185 active stores
220 active stores
193 active stores
105 active stores
72 active stores
73 active stores
47 active stores
29 active stores
43 active stores
48 active stores
43 active stores
Distribution by Launch Year
8.7% of tracked active stores
15.9% of tracked active stores
10.9% of tracked active stores
9.0% of tracked active stores
6.1% of tracked active stores
7.3% of tracked active stores
6.4% of tracked active stores
3.5% of tracked active stores
2.4% of tracked active stores
2.4% of tracked active stores
1.6% of tracked active stores
1.0% of tracked active stores
1.4% of tracked active stores
1.6% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 261 | 8.66% |
| 2025 | 479 | 15.89% |
| 2024 | 328 | 10.88% |
| 2023 | 271 | 8.99% |
| 2022 | 185 | 6.14% |
| 2021 | 220 | 7.30% |
| 2020 | 193 | 6.40% |
| 2019 | 105 | 3.48% |
| 2018 | 72 | 2.39% |
| 2017 | 73 | 2.42% |
| 2016 | 47 | 1.56% |
| 2015 | 29 | 0.96% |
| 2014 | 43 | 1.43% |
| 2013 | 48 | 1.59% |
| 2012 | 43 | 1.43% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Tools & Hardware
WooCommerce - Health & Beauty
Shopify
WooCommerce
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.0k | 100.00% |
| Emails | 1.1k | 37.44% |
| Phones | 1.3k | 42.21% |
| Ecommerce platform | 3.0k | 100.00% |
| Couriers | 250.0 | 8.23% |
| Payment Providers | 313.0 | 10.31% |
| Categories | 2.3k | 74.88% |
| Social Media | 2.0k | 64.70% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Iceland e-commerce landscape:
Analyze 3.0k verified e-commerce stores in Iceland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Iceland e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Iceland e-commerce intelligence?
-
We track 3.0k verified Iceland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 37.3% among stores with at least one detectable social profile (1,686 stores) , followed by Instagram (36.9%) and TikTok (6.9%) .
Base: 1,965 stores with any detectable social profile (64.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,686 stores
1,666 stores
314 stores
251 stores
200 stores
196 stores
102 stores
71 stores
25 stores
10 stores
Visual Distribution
1,686 stores
1,666 stores
314 stores
251 stores
200 stores
196 stores
102 stores
71 stores
25 stores
10 stores