Iceland E-commerce Database
Explore 4.0k verified e-commerce stores in the Iceland. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 6.8k with e-commerce signals. 4.0k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
Shopify leads with 53.2% of stores with physical delivery (2,135 stores) , followed by WooCommerce (35.6%) and Custom (5.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,135 stores
1,430 stores
209 stores
100 stores
58 stores
23 stores
22 stores
20 stores
12 stores
4 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2135 | 53.20% |
| WooCommerce | 1430 | 35.63% |
| Custom | 209 | 5.21% |
| Wix eCommerce | 100 | 2.49% |
| Magento | 58 | 1.45% |
| nopCommerce | 23 | 0.57% |
| PrestaShop | 22 | 0.55% |
| Squarespace Commerce | 20 | 0.50% |
| OpenCart | 12 | 0.30% |
| Fourthwall | 4 | 0.10% |
All Stores Distribution
Shopify holds 34.0% share of all Iceland e-commerce stores (2,269) , with WooCommerce at 48.9% and Custom at 3.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,269 stores
3,261 stores
209 stores
597 stores
65 stores
27 stores
22 stores
206 stores
13 stores
4 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2269 | 34.00% |
| WooCommerce | 3261 | 48.87% |
| Custom | 209 | 3.13% |
| Wix eCommerce | 597 | 8.95% |
| Magento | 65 | 0.97% |
| nopCommerce | 27 | 0.40% |
| PrestaShop | 22 | 0.33% |
| Squarespace Commerce | 206 | 3.09% |
| OpenCart | 13 | 0.19% |
| Fourthwall | 4 | 0.06% |
Categories Distribution
Health & Beauty leads with 29.9% of all stores (664 stores) , followed by Clothing & Accessories (26.6%) and Food & Beverages (9.6%) .
Base: 2,218 AI-verified stores with physical delivery and detected product categories (55.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
664 stores
589 stores
213 stores
207 stores
84 stores
83 stores
77 stores
69 stores
46 stores
37 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 664 | 29.94% |
| Clothing & Accessories | 589 | 26.56% |
| Food & Beverages | 213 | 9.60% |
| Jewelry & Watches | 207 | 9.33% |
| Arts & Entertainment | 84 | 3.79% |
| Electronics & Technology | 83 | 3.74% |
| Home & Garden | 77 | 3.47% |
| Sporting Goods & Outdoor Gear | 69 | 3.11% |
| Pets & Pet Supplies | 46 | 2.07% |
| Vehicles & Parts | 37 | 1.67% |
| Toys & Games | 35 | 1.58% |
| Furniture & Home Decor | 31 | 1.40% |
| Baby & Toddler | 30 | 1.35% |
| Tools & Hardware | 27 | 1.22% |
| Books & Media | 26 | 1.17% |
Payment Providers Distribution
PayPal leads with 17.9% among AI-verified physical stores (145 stores) , followed by MasterCard (15.8%) and VISA (12.0%) .
Base: 502 AI-verified physical stores with detectable payment providers (12.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
145 stores
128 stores
97 stores
91 stores
82 stores
73 stores
49 stores
28 stores
26 stores
24 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 145 | 17.92% |
| MasterCard | 128 | 15.82% |
| VISA | 97 | 11.99% |
| American Express | 91 | 11.25% |
| BitCoin | 82 | 10.14% |
| Stripe Connect | 73 | 9.02% |
| Apple Pay | 49 | 6.06% |
| Google Pay | 28 | 3.46% |
| JCB | 26 | 3.21% |
| Interac e-Transfer | 24 | 2.97% |
| Bolt | 18 | 2.22% |
| Klarna | 17 | 2.10% |
| AliPay | 15 | 1.85% |
| LiteCoin | 10 | 1.24% |
| Amazon Pay | 6 | 0.74% |
Shipping Carriers Distribution
DHL leads with 28.7% among AI-verified physical stores (139 stores) , followed by UPS (17.4%) and USPS (9.5%) .
Base: 334 AI-verified physical stores with detectable shipping carriers (8.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
139 stores
84 stores
46 stores
43 stores
33 stores
29 stores
24 stores
22 stores
20 stores
14 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 139 | 28.72% |
| UPS | 84 | 17.36% |
| USPS | 46 | 9.50% |
| FedEx | 43 | 8.88% |
| TNT | 33 | 6.82% |
| Iceland Post | 29 | 5.99% |
| Canada Post | 24 | 4.96% |
| Hermes | 22 | 4.55% |
| Royal Mail | 20 | 4.13% |
| XpressPost | 14 | 2.89% |
| Speedy | 11 | 2.27% |
| Colissimo | 6 | 1.24% |
| DPD | 5 | 1.03% |
| GLS | 4 | 0.83% |
| La Poste | 4 | 0.83% |
Store Launch Timeline
Over the past 12 months, 760 new stores were launched in Iceland , with the highest activity in 2026-02 (42 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
42 stores launched
84 stores launched
59 stores launched
71 stores launched
84 stores launched
84 stores launched
47 stores launched
53 stores launched
64 stores launched
52 stores launched
63 stores launched
57 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 42 | 5.53% |
| 2026-01 | 84 | 11.05% |
| 2025-12 | 59 | 7.76% |
| 2025-11 | 71 | 9.34% |
| 2025-10 | 84 | 11.05% |
| 2025-09 | 84 | 11.05% |
| 2025-08 | 47 | 6.18% |
| 2025-07 | 53 | 6.97% |
| 2025-06 | 64 | 8.42% |
| 2025-05 | 52 | 6.84% |
| 2025-04 | 63 | 8.29% |
| 2025-03 | 57 | 7.50% |
Active Stores by Launch Year
Currently, 4,006 active stores in Iceland are tracked in our database , with the most stores launched in 2026 (127 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
127 active stores
752 active stores
468 active stores
355 active stores
265 active stores
301 active stores
264 active stores
150 active stores
102 active stores
105 active stores
56 active stores
32 active stores
56 active stores
52 active stores
51 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 127 | 3.17% |
| 2025 | 752 | 18.77% |
| 2024 | 468 | 11.68% |
| 2023 | 355 | 8.86% |
| 2022 | 265 | 6.62% |
| 2021 | 301 | 7.51% |
| 2020 | 264 | 6.59% |
| 2019 | 150 | 3.74% |
| 2018 | 102 | 2.55% |
| 2017 | 105 | 2.62% |
| 2016 | 56 | 1.40% |
| 2015 | 32 | 0.80% |
| 2014 | 56 | 1.40% |
| 2013 | 52 | 1.30% |
| 2012 | 51 | 1.27% |
| 2011 | 39 | 0.97% |
| 2010 | 41 | 1.02% |
| 2009 | 100 | 2.50% |
| 2008 | 51 | 1.27% |
| 2007 | 37 | 0.92% |
| 2006 | 205 | 5.12% |
| 2005 | 37 | 0.92% |
| 2004 | 38 | 0.95% |
| 2003 | 66 | 1.65% |
| 2002 | 88 | 2.20% |
| 2001 | 47 | 1.17% |
| 2000 | 35 | 0.87% |
| 1999 | 47 | 1.17% |
| 1998 | 21 | 0.52% |
| 1997 | 15 | 0.37% |
| 1996 | 3 | 0.07% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Clothing & Accessories
Squarespace Commerce
PrestaShop - Clothing & Accessories
WooCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.0k | 100.00% |
| Emails | 2.3k | 57.28% |
| Phones | 1.3k | 33.37% |
| Ecommerce platform | 4.0k | 100.00% |
| Couriers | 334.0 | 8.28% |
| Payment Providers | 502.0 | 12.44% |
| Categories | 2.3k | 56.05% |
| Social Media | 2.7k | 66.87% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Iceland e-commerce landscape:
Analyze 4.0k verified e-commerce stores in Iceland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
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Monitor platform migrations, technology adoption, and market share changes across Iceland e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
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Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Iceland e-commerce intelligence?
-
We track 4.0k verified Iceland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 38.3% among stores with at least one detectable social profile (2,358 stores) , followed by Instagram (36.6%) and TikTok (6.1%) .
Base: 2,699 stores with any detectable social profile (66.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,358 stores
2,251 stores
377 stores
353 stores
275 stores
244 stores
143 stores
107 stores
30 stores
15 stores
Visual Distribution