Iceland E-commerce Market
Explore 3.3k verified e-commerce stores in the Iceland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 6.8k with e-commerce signals. 3.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 54.4% of stores with physical delivery (1,758 stores) , followed by WooCommerce (33.8%) and Custom (6.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,758 stores
1,093 stores
204 stores
70 stores
39 stores
21 stores
19 stores
12 stores
12 stores
5 stores
Visual Distribution
1,758 stores
1,093 stores
204 stores
70 stores
39 stores
21 stores
19 stores
12 stores
12 stores
5 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1758 | 54.38% |
| WooCommerce | 1093 | 33.81% |
| Custom | 204 | 6.31% |
| Wix eCommerce | 70 | 2.17% |
| Magento | 39 | 1.21% |
| Squarespace Commerce | 21 | 0.65% |
| PrestaShop | 19 | 0.59% |
| nopCommerce | 12 | 0.37% |
| OpenCart | 12 | 0.37% |
| Booqable | 5 | 0.15% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 34.2% share of all Iceland e-commerce stores (2,259) , with WooCommerce at 48.4% and Custom at 3.1% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,259 stores
3,202 stores
204 stores
590 stores
61 stores
229 stores
22 stores
22 stores
13 stores
7 stores
Visual Distribution
2,259 stores
3,202 stores
204 stores
590 stores
61 stores
229 stores
22 stores
22 stores
13 stores
7 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2259 | 34.18% |
| WooCommerce | 3202 | 48.45% |
| Custom | 204 | 3.09% |
| Wix eCommerce | 590 | 8.93% |
| Magento | 61 | 0.92% |
| Squarespace Commerce | 229 | 3.46% |
| PrestaShop | 22 | 0.33% |
| nopCommerce | 22 | 0.33% |
| OpenCart | 13 | 0.20% |
| Booqable | 7 | 0.11% |
Categories Distribution
Health & Beauty stores with 26.3% of all stores (649 stores) , followed by Sporting Goods & Outdoor Gear (17.1%) and Clothing & Accessories (14.2%) .
Base: 2,469 AI-verified stores with physical delivery and detected product categories (75.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
649 stores
422 stores
351 stores
204 stores
173 stores
161 stores
137 stores
83 stores
61 stores
60 stores
Visual Distribution
649 stores
422 stores
351 stores
204 stores
173 stores
161 stores
137 stores
83 stores
61 stores
60 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 649 | 26.29% |
| Sporting Goods & Outdoor Gear | 422 | 17.09% |
| Clothing & Accessories | 351 | 14.22% |
| Food & Beverages | 204 | 8.26% |
| Jewelry & Watches | 173 | 7.01% |
| Arts & Entertainment | 161 | 6.52% |
| Gifts & Special Occasions | 137 | 5.55% |
| Toys & Games | 83 | 3.36% |
| Electronics & Technology | 61 | 2.47% |
| Home & Garden | 60 | 2.43% |
Payment Providers Distribution
PayPal stores with 21.0% among AI-verified physical stores (119 stores) , followed by BitCoin (13.7%) and MasterCard (12.5%) .
Base: 341 AI-verified physical stores with detectable payment providers (10.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
119 stores
78 stores
71 stores
59 stores
45 stores
41 stores
38 stores
27 stores
26 stores
13 stores
Visual Distribution
119 stores
78 stores
71 stores
59 stores
45 stores
41 stores
38 stores
27 stores
26 stores
13 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 119 | 20.95% |
| BitCoin | 78 | 13.73% |
| MasterCard | 71 | 12.50% |
| American Express | 59 | 10.39% |
| Stripe Connect | 45 | 7.92% |
| VISA | 41 | 7.22% |
| Apple Pay | 38 | 6.69% |
| Google Pay | 27 | 4.75% |
| Interac e-Transfer | 26 | 4.58% |
| LiteCoin | 13 | 2.29% |
Shipping Carriers Distribution
DHL stores with 20.4% among AI-verified physical stores (81 stores) , followed by UPS (17.6%) and USPS (11.6%) .
Base: 255 AI-verified physical stores with detectable shipping carriers (7.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
81 stores
70 stores
46 stores
39 stores
30 stores
25 stores
24 stores
21 stores
15 stores
15 stores
Visual Distribution
81 stores
70 stores
46 stores
39 stores
30 stores
25 stores
24 stores
21 stores
15 stores
15 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 81 | 20.40% |
| UPS | 70 | 17.63% |
| USPS | 46 | 11.59% |
| FedEx | 39 | 9.82% |
| Canada Post | 30 | 7.56% |
| TNT | 25 | 6.30% |
| Hermes | 24 | 6.05% |
| Royal Mail | 21 | 5.29% |
| XpressPost | 15 | 3.78% |
| Iceland Post | 15 | 3.78% |
Store Launch Timeline
Over the past 12 months, 590 new stores were launched in Iceland , with the highest activity in 2026-04 (57 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
57 stores launched
52 stores launched
43 stores launched
73 stores launched
46 stores launched
54 stores launched
61 stores launched
58 stores launched
44 stores launched
39 stores launched
45 stores launched
18 stores launched
Monthly Trend
9.7% of last 12 months
8.8% of last 12 months
7.3% of last 12 months
12.4% of last 12 months
7.8% of last 12 months
9.2% of last 12 months
10.3% of last 12 months
9.8% of last 12 months
7.5% of last 12 months
6.6% of last 12 months
7.6% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 57 | 9.66% |
| 2026-03 | 52 | 8.81% |
| 2026-02 | 43 | 7.29% |
| 2026-01 | 73 | 12.37% |
| 2025-12 | 46 | 7.80% |
| 2025-11 | 54 | 9.15% |
| 2025-10 | 61 | 10.34% |
| 2025-09 | 58 | 9.83% |
| 2025-08 | 44 | 7.46% |
| 2025-07 | 39 | 6.61% |
| 2025-06 | 45 | 7.63% |
| 2025-05 | 18 | 3.05% |
Active Stores by Launch Year
Currently, 3,261 active stores in Iceland are tracked in our database , with the most stores launched in 2026 (236 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
236 active stores
553 active stores
367 active stores
287 active stores
210 active stores
240 active stores
215 active stores
124 active stores
77 active stores
80 active stores
47 active stores
28 active stores
47 active stores
47 active stores
50 active stores
Distribution by Launch Year
7.2% of tracked active stores
17.0% of tracked active stores
11.3% of tracked active stores
8.8% of tracked active stores
6.4% of tracked active stores
7.4% of tracked active stores
6.6% of tracked active stores
3.8% of tracked active stores
2.4% of tracked active stores
2.5% of tracked active stores
1.4% of tracked active stores
0.9% of tracked active stores
1.4% of tracked active stores
1.4% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 236 | 7.24% |
| 2025 | 553 | 16.96% |
| 2024 | 367 | 11.25% |
| 2023 | 287 | 8.80% |
| 2022 | 210 | 6.44% |
| 2021 | 240 | 7.36% |
| 2020 | 215 | 6.59% |
| 2019 | 124 | 3.80% |
| 2018 | 77 | 2.36% |
| 2017 | 80 | 2.45% |
| 2016 | 47 | 1.44% |
| 2015 | 28 | 0.86% |
| 2014 | 47 | 1.44% |
| 2013 | 47 | 1.44% |
| 2012 | 50 | 1.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Custom - Business & Industrial
Shopify
WooCommerce - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.3k | 100.00% |
| Emails | 1.3k | 40.24% |
| Phones | 1.4k | 42.71% |
| Ecommerce platform | 3.3k | 100.00% |
| Couriers | 255.0 | 7.76% |
| Payment Providers | 341.0 | 10.38% |
| Categories | 2.5k | 76.23% |
| Social Media | 2.1k | 64.66% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Iceland e-commerce landscape:
Analyze 3.3k verified e-commerce stores in Iceland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Iceland e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Iceland e-commerce intelligence?
-
We track 3.3k verified Iceland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 37.5% among stores with at least one detectable social profile (1,826 stores) , followed by Instagram (37.0%) and TikTok (6.8%) .
Base: 2,124 stores with any detectable social profile (64.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,826 stores
1,804 stores
333 stores
264 stores
218 stores
213 stores
106 stores
73 stores
27 stores
10 stores
Visual Distribution
1,826 stores
1,804 stores
333 stores
264 stores
218 stores
213 stores
106 stores
73 stores
27 stores
10 stores