Posten Norge Shipping Carrier Usage Database

Explore 725.0 e-commerce stores shipping with Posten Norge. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 37.6% of stores with physical delivery (268 stores) , followed by WooCommerce (33.0%) and Custom (13.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 37.6%

268 stores

235 stores

Custom 13.6%

97 stores

33 stores

12 stores

12 stores

Ecwid 1.5%

11 stores

9 stores

8 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Posten Norge
Platform Stores with Physical Delivery Percentage
Shopify 268 37.59%
WooCommerce 235 32.96%
Custom 97 13.60%
Wix eCommerce 33 4.63%
Magento 12 1.68%
24nettbutikk 12 1.68%
Ecwid 11 1.54%
Squarespace Commerce 9 1.26%
PrestaShop 9 1.26%
Quickbutik 8 1.12%
Optimizely Commerce 6 0.84%
SAP Commerce Cloud 4 0.56%
DanDomain, SmartWeb 4 0.56%
xtCommerce 3 0.42%
BigCommerce 2 0.28%

All Stores Distribution

Shopify holds 35.7% share of all Posten Norge e-commerce stores (270) , with WooCommerce at 34.9% and Custom at 12.8% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 35.7%

270 stores

264 stores

Custom 12.8%

97 stores

40 stores

12 stores

12 stores

Ecwid 1.5%

11 stores

15 stores

9 stores

8 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Posten Norge
Platform Total Stores Percentage
Shopify 270 35.67%
WooCommerce 264 34.87%
Custom 97 12.81%
Wix eCommerce 40 5.28%
Magento 12 1.59%
24nettbutikk 12 1.59%
Ecwid 11 1.45%
Squarespace Commerce 15 1.98%
PrestaShop 9 1.19%
Quickbutik 8 1.06%
Optimizely Commerce 6 0.79%
SAP Commerce Cloud 4 0.53%
DanDomain, SmartWeb 4 0.53%
xtCommerce 3 0.40%
BigCommerce 2 0.26%

Categories Distribution

Clothing & Accessories leads with 31.9% of all stores (169 stores) , followed by Health & Beauty (16.6%) and Sporting Goods & Outdoor Gear (6.8%) .

Top 10 Categories

Clothing & Accessories 31.9%

169 stores

Health & Beauty 16.6%

88 stores

Sporting Goods & Outdoor Gear 6.8%

36 stores

Home & Garden 6.4%

34 stores

Jewelry & Watches 6.2%

33 stores

Vehicles & Parts 5.5%

29 stores

Food & Beverages 5.1%

27 stores

Arts & Entertainment 5.1%

27 stores

Electronics & Technology 4.9%

26 stores

Furniture & Home Decor 2.6%

14 stores

Visual Distribution

Distribution of top 10 Posten Norge store categories (January 2026)
Distribution of categories in Posten Norge e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 169 31.95%
Health & Beauty 88 16.64%
Sporting Goods & Outdoor Gear 36 6.81%
Home & Garden 34 6.43%
Jewelry & Watches 33 6.24%
Vehicles & Parts 29 5.48%
Food & Beverages 27 5.10%
Arts & Entertainment 27 5.10%
Electronics & Technology 26 4.91%
Furniture & Home Decor 14 2.65%
Pets & Pet Supplies 13 2.46%
Toys & Games 9 1.70%
Books & Media 9 1.70%
Business & Industrial 8 1.51%
Baby & Toddler 7 1.32%

Payment Providers Distribution

Klarna leads with 33.2% among AI-verified physical stores (313 stores) , followed by PayPal (15.1%) and Stripe Connect (10.2%) .

Base: 552 AI-verified physical stores with detectable payment providers (68.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 33.2%

313 stores

PayPal 15.1%

142 stores

96 stores

94 stores

VISA 8.7%

82 stores

75 stores

47 stores

25 stores

13 stores

Svea 1.3%

12 stores

Visual Distribution

Distribution of top 10 Posten Norge payment providers (January 2026)
Distribution of payment providers in Posten Norge e-commerce stores
Payment Provider Store Count Market Share
Klarna 313 33.19%
PayPal 142 15.06%
Stripe Connect 96 10.18%
MasterCard 94 9.97%
VISA 82 8.70%
American Express 75 7.95%
Apple Pay 47 4.98%
Google Pay 25 2.65%
Bambora 13 1.38%
Svea 12 1.27%
Bolt 11 1.17%
Adyen 11 1.17%
SEPA 8 0.85%
Bancontact 7 0.74%
JCB 7 0.74%

Store Launch Timeline

Over the past 12 months, 178 new stores were launched in Posten Norge , with the highest activity in 2025-12 (26 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 14.6%

26 stores launched

2025-11 8.4%

15 stores launched

2025-10 14.0%

25 stores launched

2025-09 9.6%

17 stores launched

2025-08 11.2%

20 stores launched

2025-07 6.2%

11 stores launched

2025-06 7.9%

14 stores launched

2025-05 5.1%

9 stores launched

2025-04 5.6%

10 stores launched

2025-03 4.5%

8 stores launched

2025-02 10.7%

19 stores launched

2025-01 2.2%

4 stores launched

Monthly Trend

Monthly store launches in Posten Norge (January 2026)
Monthly store launches in Posten Norge over the past 12 months
Month Stores Launched Percentage
2025-12 26 14.61%
2025-11 15 8.43%
2025-10 25 14.04%
2025-09 17 9.55%
2025-08 20 11.24%
2025-07 11 6.18%
2025-06 14 7.87%
2025-05 9 5.06%
2025-04 10 5.62%
2025-03 8 4.49%
2025-02 19 10.67%
2025-01 4 2.25%

Active Stores by Launch Year

Currently, 725 active stores in Posten Norge are tracked in our database , with the most stores launched in 2025 (185 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 25.5%

185 active stores

2024 5.7%

41 active stores

2023 7.2%

52 active stores

2022 5.0%

36 active stores

2021 7.2%

52 active stores

2020 6.3%

46 active stores

2019 5.0%

36 active stores

2018 5.0%

36 active stores

2017 8.8%

64 active stores

2016 3.7%

27 active stores

2015 1.5%

11 active stores

2014 1.0%

7 active stores

2013 1.4%

10 active stores

2012 1.5%

11 active stores

2011 0.8%

6 active stores

Distribution by Launch Year

Active stores in Posten Norge by original launch year (January 2026)
Active stores in Posten Norge by launch year
Launch Year Active Stores Percentage
2025 185 25.52%
2024 41 5.66%
2023 52 7.17%
2022 36 4.97%
2021 52 7.17%
2020 46 6.34%
2019 36 4.97%
2018 36 4.97%
2017 64 8.83%
2016 27 3.72%
2015 11 1.52%
2014 7 0.97%
2013 10 1.38%
2012 11 1.52%
2011 6 0.83%
2010 12 1.66%
2009 8 1.10%
2008 10 1.38%
2007 13 1.79%
2006 11 1.52%
2005 2 0.28%
2004 4 0.55%
2003 14 1.93%
2002 7 0.97%
2001 5 0.69%
2000 10 1.38%
1999 6 0.83%
1998 2 0.28%
1997 1 0.14%

Social Media Usage

Facebook leads with 36.0% among stores with at least one detectable social profile (395 stores) , followed by Instagram (31.9%) and YouTube (9.7%) .

Base: 488 stores with any detectable social profile (60.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.0%

395 stores

Instagram 31.9%

350 stores

YouTube 9.7%

106 stores

TikTok 7.4%

81 stores

Pinterest 5.2%

57 stores

Twitter 3.7%

41 stores

LinkedIn 3.5%

38 stores

X 1.6%

17 stores

WhatsApp 0.5%

6 stores

Vimeo 0.5%

5 stores

Visual Distribution

Distribution of social media platforms in Posten Norge (January 2026)
Distribution of social media platforms in Posten Norge e-commerce stores
Social Platform Store Count Market Share
Facebook 395 36.04%
Instagram 350 31.93%
YouTube 106 9.67%
TikTok 81 7.39%
Pinterest 57 5.20%
Twitter 41 3.74%
LinkedIn 38 3.47%
X 17 1.55%
WhatsApp 6 0.55%
Vimeo 5 0.46%

Geographic Distribution

Norway leads with 72.7% (489 AI-verified stores) , followed by Netherlands (8.0%) and Sweden (4.3%) .

Base: 673 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Norway 72.7%

489 AI-verified stores

54 AI-verified stores

29 AI-verified stores

19 AI-verified stores

17 AI-verified stores

12 AI-verified stores

10 AI-verified stores

9 AI-verified stores

5 AI-verified stores

Spain 0.7%

5 AI-verified stores

Visual Distribution

Geographic distribution of stores using Posten Norge (January 2026)
Geographic distribution of stores using Posten Norge
Country AI-Verified Store Count Market Share
Norway 489 72.66%
Netherlands 54 8.02%
Sweden 29 4.31%
United Kingdom 19 2.82%
Denmark 17 2.53%
Germany 12 1.78%
France 10 1.49%
United States 9 1.34%
Canada 5 0.74%
Spain 5 0.74%
Hong Kong 4 0.59%
Finland 3 0.45%
Ireland 3 0.45%
Slovakia 2 0.30%
Belgium 2 0.30%
Czechia 2 0.30%
Estonia 2 0.30%
Poland 2 0.30%
South Africa 2 0.30%
India 2 0.30%

Dataset Coverage

Field Rows count Coverage
Website 805.0 100.00%
Emails 689.0 85.59%
Phones 338.0 41.99%
Ecommerce platform 772.0 95.90%
Couriers 805.0 100.00%
Payment Providers 552.0 68.57%
Categories 571.0 70.93%
Social Media 488.0 60.62%

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Frequently Asked Questions

What data is included in the Posten Norge E-commerce Database?

Our database covers over 725.0 Posten Norge physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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