Ecwid Market Share & Real Store Usage
Explore 1.4k verified e-commerce stores built on Ecwid. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 1.7k domains. 1.4k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
1.4k verified active stores out of 1.7k detected · 83.7% verification rate
Categories Distribution
Health & Beauty stores with 19.4% of all stores (246 stores) , followed by Food & Beverages (14.7%) and Sporting Goods & Outdoor Gear (10.2%) .
Base: 1,269 AI-verified stores with physical delivery and detected product categories (89.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
246 stores
187 stores
130 stores
112 stores
110 stores
84 stores
73 stores
61 stores
50 stores
47 stores
Visual Distribution
246 stores
187 stores
130 stores
112 stores
110 stores
84 stores
73 stores
61 stores
50 stores
47 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 246 | 19.39% |
| Food & Beverages | 187 | 14.74% |
| Sporting Goods & Outdoor Gear | 130 | 10.24% |
| Gifts & Special Occasions | 112 | 8.83% |
| Clothing & Accessories | 110 | 8.67% |
| Home & Garden | 84 | 6.62% |
| Arts & Entertainment | 73 | 5.75% |
| Business & Industrial | 61 | 4.81% |
| Tools & Hardware | 50 | 3.94% |
| Jewelry & Watches | 47 | 3.70% |
Payment Providers Distribution
PayPal stores with 30.3% among AI-verified physical stores (263 stores) , followed by Stripe Connect (13.2%) and MasterCard (12.3%) .
Base: 531 AI-verified physical stores with detectable payment providers (31.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
263 stores
115 stores
107 stores
91 stores
66 stores
37 stores
31 stores
31 stores
29 stores
27 stores
Visual Distribution
263 stores
115 stores
107 stores
91 stores
66 stores
37 stores
31 stores
31 stores
29 stores
27 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 263 | 30.30% |
| Stripe Connect | 115 | 13.25% |
| MasterCard | 107 | 12.33% |
| American Express | 91 | 10.48% |
| Klarna | 66 | 7.60% |
| Apple Pay | 37 | 4.26% |
| VISA | 31 | 3.57% |
| Bancontact | 31 | 3.57% |
| Mollie | 29 | 3.34% |
| Google Pay | 27 | 3.11% |
Shipping Carriers Distribution
USPS stores with 19.8% among AI-verified physical stores (121 stores) , followed by UPS (17.0%) and DHL (14.6%) .
Base: 530 AI-verified physical stores with detectable shipping carriers (31.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
121 stores
104 stores
89 stores
71 stores
39 stores
37 stores
26 stores
19 stores
19 stores
17 stores
Visual Distribution
121 stores
104 stores
89 stores
71 stores
39 stores
37 stores
26 stores
19 stores
19 stores
17 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 121 | 19.84% |
| UPS | 104 | 17.05% |
| DHL | 89 | 14.59% |
| FedEx | 71 | 11.64% |
| DPD | 39 | 6.39% |
| Royal Mail | 37 | 6.07% |
| GLS | 26 | 4.26% |
| Deutsche Post | 19 | 3.11% |
| Hermes | 19 | 3.11% |
| PostNL | 17 | 2.79% |
Store Launch Timeline
Over the past 12 months, 71 new stores were launched in Ecwid , with the highest activity in 2026-04 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
1 stores launched
2 stores launched
1 stores launched
5 stores launched
7 stores launched
7 stores launched
7 stores launched
9 stores launched
14 stores launched
6 stores launched
6 stores launched
Monthly Trend
8.5% of last 12 months
1.4% of last 12 months
2.8% of last 12 months
1.4% of last 12 months
7.0% of last 12 months
9.9% of last 12 months
9.9% of last 12 months
9.9% of last 12 months
12.7% of last 12 months
19.7% of last 12 months
8.5% of last 12 months
8.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 6 | 8.45% |
| 2026-03 | 1 | 1.41% |
| 2026-02 | 2 | 2.82% |
| 2026-01 | 1 | 1.41% |
| 2025-12 | 5 | 7.04% |
| 2025-11 | 7 | 9.86% |
| 2025-10 | 7 | 9.86% |
| 2025-09 | 7 | 9.86% |
| 2025-08 | 9 | 12.68% |
| 2025-07 | 14 | 19.72% |
| 2025-06 | 6 | 8.45% |
| 2025-05 | 6 | 8.45% |
Active Stores by Launch Year
Currently, 1,404 active stores in Ecwid are tracked in our database , with the most stores launched in 2026 (11 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11 active stores
94 active stores
71 active stores
80 active stores
95 active stores
122 active stores
141 active stores
88 active stores
93 active stores
79 active stores
33 active stores
50 active stores
50 active stores
57 active stores
46 active stores
Distribution by Launch Year
0.8% of tracked active stores
6.7% of tracked active stores
5.1% of tracked active stores
5.7% of tracked active stores
6.8% of tracked active stores
8.7% of tracked active stores
10.0% of tracked active stores
6.3% of tracked active stores
6.6% of tracked active stores
5.6% of tracked active stores
2.4% of tracked active stores
3.6% of tracked active stores
3.6% of tracked active stores
4.1% of tracked active stores
3.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11 | 0.78% |
| 2025 | 94 | 6.70% |
| 2024 | 71 | 5.06% |
| 2023 | 80 | 5.70% |
| 2022 | 95 | 6.77% |
| 2021 | 122 | 8.69% |
| 2020 | 141 | 10.04% |
| 2019 | 88 | 6.27% |
| 2018 | 93 | 6.62% |
| 2017 | 79 | 5.63% |
| 2016 | 33 | 2.35% |
| 2015 | 50 | 3.56% |
| 2014 | 50 | 3.56% |
| 2013 | 57 | 4.06% |
| 2012 | 46 | 3.28% |
Geographic Distribution
United States stores with 35.6% (435 AI-verified stores) , followed by Belgium (12.0%) and Germany (9.1%) .
Base: 1,221 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
435 AI-verified stores
146 AI-verified stores
111 AI-verified stores
89 AI-verified stores
55 AI-verified stores
53 AI-verified stores
50 AI-verified stores
34 AI-verified stores
31 AI-verified stores
31 AI-verified stores
Visual Distribution
435 AI-verified stores
146 AI-verified stores
111 AI-verified stores
89 AI-verified stores
55 AI-verified stores
53 AI-verified stores
50 AI-verified stores
34 AI-verified stores
31 AI-verified stores
31 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 435 | 35.63% |
| Belgium | 146 | 11.96% |
| Germany | 111 | 9.09% |
| United Kingdom | 89 | 7.29% |
| Canada | 55 | 4.50% |
| Australia | 53 | 4.34% |
| Netherlands | 50 | 4.10% |
| Switzerland | 34 | 2.78% |
| South Africa | 31 | 2.54% |
| Italy | 31 | 2.54% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Jewelry & Watches
Custom - Furniture & Home Decor
Custom - Furniture & Home Decor
Custom
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Furniture & Home Decor
Custom - Furniture & Home Decor
Custom - Food & Beverages
Custom - Baby & Toddler
Custom - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7k | 100.00% |
| Emails | 1.1k | 63.06% |
| Phones | 769.0 | 45.45% |
| Ecommerce platform | 1.5k | 90.60% |
| Couriers | 530.0 | 31.32% |
| Payment Providers | 531.0 | 31.38% |
| Categories | 1.3k | 78.13% |
| Social Media | 1.2k | 72.70% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ecwid e-commerce landscape:
Analyze 1.4k verified e-commerce stores on Ecwid - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Ecwid e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Ecwid e-commerce intelligence?
-
We track 1.4k verified Ecwid e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 36.6% among stores with at least one detectable social profile (919 stores) , followed by Instagram (31.8%) and Twitter (8.6%) .
Base: 1,230 stores with any detectable social profile (72.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
919 stores
797 stores
216 stores
212 stores
100 stores
86 stores
76 stores
50 stores
44 stores
9 stores
Visual Distribution
919 stores
797 stores
216 stores
212 stores
100 stores
86 stores
76 stores
50 stores
44 stores
9 stores