Ecwid Market Share & Real Store Usage
Explore 9.7k verified e-commerce stores built on Ecwid. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 18.5k domains. 9.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
9.7k verified active stores out of 18.5k detected · 52.3% verification rate
Categories Distribution
Clothing & Accessories stores with 14.5% of all stores (1,407 stores) , followed by Health & Beauty (14.4%) and Food & Beverages (13.3%) .
Base: 9,691 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,407 stores
1,395 stores
1,292 stores
1,012 stores
551 stores
548 stores
523 stores
412 stores
392 stores
214 stores
Visual Distribution
1,407 stores
1,395 stores
1,292 stores
1,012 stores
551 stores
548 stores
523 stores
412 stores
392 stores
214 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1407 | 14.52% |
| Health & Beauty | 1395 | 14.39% |
| Food & Beverages | 1292 | 13.33% |
| Sporting Goods & Outdoor Gear | 1012 | 10.44% |
| Gifts & Special Occasions | 551 | 5.69% |
| Toys & Games | 548 | 5.65% |
| Arts & Entertainment | 523 | 5.40% |
| Home & Garden | 412 | 4.25% |
| Jewelry & Watches | 392 | 4.04% |
| Electronics & Technology | 214 | 2.21% |
Payment Providers Distribution
PayPal accounts for 23.2% of displayed detection occurrences (1,976 occurrences) , followed by VISA (16.2%) and MasterCard (16.0%) .
Base: 8,507 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
1,976 occurrences
1,380 occurrences
1,363 occurrences
947 occurrences
893 occurrences
516 occurrences
496 occurrences
413 occurrences
374 occurrences
149 occurrences
Visual Distribution
1,976 occurrences
1,380 occurrences
1,363 occurrences
947 occurrences
893 occurrences
516 occurrences
496 occurrences
413 occurrences
374 occurrences
149 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1976 | 23.23% |
| VISA | 1380 | 16.22% |
| MasterCard | 1363 | 16.02% |
| Stripe | 947 | 11.13% |
| American Express | 893 | 10.50% |
| Apple Pay | 516 | 6.07% |
| Discover | 496 | 5.83% |
| Google Pay | 413 | 4.85% |
| Klarna | 374 | 4.40% |
| BLIK | 149 | 1.75% |
Shipping Carriers Distribution
USPS accounts for 23.9% of displayed detection occurrences (812 occurrences) , followed by UPS (20.7%) and DHL (13.4%) .
Base: 3,396 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
812 occurrences
703 occurrences
454 occurrences
419 occurrences
250 occurrences
219 occurrences
144 occurrences
133 occurrences
132 occurrences
130 occurrences
Visual Distribution
812 occurrences
703 occurrences
454 occurrences
419 occurrences
250 occurrences
219 occurrences
144 occurrences
133 occurrences
132 occurrences
130 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 812 | 23.91% |
| UPS | 703 | 20.70% |
| DHL | 454 | 13.37% |
| FedEx | 419 | 12.34% |
| DPD | 250 | 7.36% |
| InPost | 219 | 6.45% |
| Canada Post | 144 | 4.24% |
| Royal Mail | 133 | 3.92% |
| Australia Post | 132 | 3.89% |
| PostNL | 130 | 3.83% |
Store Launch Timeline
Over the past 12 months, 1,089 new stores were launched in Ecwid , with the highest activity in 2026-09 (111 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
111 stores launched
90 stores launched
97 stores launched
80 stores launched
89 stores launched
91 stores launched
113 stores launched
95 stores launched
103 stores launched
83 stores launched
117 stores launched
20 stores launched
Monthly Trend
10.2% of last 12 months
8.3% of last 12 months
8.9% of last 12 months
7.3% of last 12 months
8.2% of last 12 months
8.4% of last 12 months
10.4% of last 12 months
8.7% of last 12 months
9.5% of last 12 months
7.6% of last 12 months
10.7% of last 12 months
1.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 111 | 10.19% |
| 2026-08 | 90 | 8.26% |
| 2026-07 | 97 | 8.91% |
| 2026-06 | 80 | 7.35% |
| 2026-05 | 89 | 8.17% |
| 2026-04 | 91 | 8.36% |
| 2026-03 | 113 | 10.38% |
| 2026-02 | 95 | 8.72% |
| 2026-01 | 103 | 9.46% |
| 2025-12 | 83 | 7.62% |
| 2025-11 | 117 | 10.74% |
| 2025-10 | 20 | 1.84% |
Active Stores by Launch Year
Currently, 9,622 active stores in Ecwid are tracked in our database , with the most stores launched in 2026 (901 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
901 active stores
1,120 active stores
1,189 active stores
833 active stores
713 active stores
876 active stores
895 active stores
403 active stores
385 active stores
306 active stores
160 active stores
173 active stores
198 active stores
253 active stores
164 active stores
Distribution by Launch Year
9.4% of tracked active stores
11.6% of tracked active stores
12.4% of tracked active stores
8.7% of tracked active stores
7.4% of tracked active stores
9.1% of tracked active stores
9.3% of tracked active stores
4.2% of tracked active stores
4.0% of tracked active stores
3.2% of tracked active stores
1.7% of tracked active stores
1.8% of tracked active stores
2.1% of tracked active stores
2.6% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 901 | 9.36% |
| 2025 | 1120 | 11.64% |
| 2024 | 1189 | 12.36% |
| 2023 | 833 | 8.66% |
| 2022 | 713 | 7.41% |
| 2021 | 876 | 9.10% |
| 2020 | 895 | 9.30% |
| 2019 | 403 | 4.19% |
| 2018 | 385 | 4.00% |
| 2017 | 306 | 3.18% |
| 2016 | 160 | 1.66% |
| 2015 | 173 | 1.80% |
| 2014 | 198 | 2.06% |
| 2013 | 253 | 2.63% |
| 2012 | 164 | 1.70% |
Geographic Distribution
United States stores with 35.7% (3,456 active verified stores) , followed by Canada (6.2%) and Germany (4.9%) .
Base: 9,691 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,456 active verified stores
604 active verified stores
474 active verified stores
469 active verified stores
434 active verified stores
409 active verified stores
390 active verified stores
346 active verified stores
304 active verified stores
279 active verified stores
Visual Distribution
3,456 active verified stores
604 active verified stores
474 active verified stores
469 active verified stores
434 active verified stores
409 active verified stores
390 active verified stores
346 active verified stores
304 active verified stores
279 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3456 | 35.66% |
| Canada | 604 | 6.23% |
| Germany | 474 | 4.89% |
| Belgium | 469 | 4.84% |
| United Kingdom | 434 | 4.48% |
| Poland | 409 | 4.22% |
| Australia | 390 | 4.02% |
| Netherlands | 346 | 3.57% |
| South Africa | 304 | 3.14% |
| Switzerland | 279 | 2.88% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Ecwid - Sporting Goods & Outdoor Gear
Ecwid
Ecwid - Clothing & Accessories
Ecwid - Electronics & Technology
Ecwid
New Stores
Recently launched stores detected by ShopRank in the last full month.
Ecwid - Vehicles & Parts
Ecwid - Gifts & Special Occasions
Ecwid
Ecwid - Food & Beverages
Ecwid - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 18.5k | 100.00% |
| Emails | 11.3k | 60.91% |
| Phones | 9.5k | 51.22% |
| Ecommerce platform | 18.5k | 100.00% |
| Couriers | 3.3k | 17.94% |
| Payment Providers | 4.6k | 24.72% |
| Categories | 12.6k | 68.19% |
| Social Media | 14.2k | 76.46% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ecwid e-commerce landscape:
Analyze 9.7k verified e-commerce stores on Ecwid - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Ecwid e-commerce intelligence?
-
We track 9.7k verified Ecwid e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.4% of displayed detection occurrences (6,734 occurrences) , followed by Instagram (30.4%) and Twitter (11.5%) .
Base: 20,785 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,734 occurrences
6,317 occurrences
2,383 occurrences
2,192 occurrences
1,316 occurrences
1,152 occurrences
251 occurrences
233 occurrences
172 occurrences
35 occurrences
Visual Distribution
6,734 occurrences
6,317 occurrences
2,383 occurrences
2,192 occurrences
1,316 occurrences
1,152 occurrences
251 occurrences
233 occurrences
172 occurrences
35 occurrences