YouTube Technology Adoption in E-commerce
Discover 258.7k verified e-commerce stores using YouTube. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 449.8k domains. 258.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
258.7k verified active stores out of 449.8k detected · 57.5% verification rate
E-commerce Platforms Distribution
Shopify stores with 34.8% of stores with physical delivery (90,134 stores) , followed by WooCommerce (21.2%) and Custom (19.1%) .
Base: 258,670 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
90,134 stores
54,816 stores
49,368 stores
22,017 stores
4,425 stores
3,642 stores
3,398 stores
2,169 stores
1,854 stores
1,840 stores
Visual Distribution
90,134 stores
54,816 stores
49,368 stores
22,017 stores
4,425 stores
3,642 stores
3,398 stores
2,169 stores
1,854 stores
1,840 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 90134 | 34.85% |
| WooCommerce | 54816 | 21.19% |
| Custom | 49368 | 19.09% |
| Cafe24 | 22017 | 8.51% |
| PrestaShop | 4425 | 1.71% |
| Dooca | 3642 | 1.41% |
| Magento | 3398 | 1.31% |
| BigCommerce | 2169 | 0.84% |
| GoDaddy Online Store | 1854 | 0.72% |
| 1C-Bitrix | 1840 | 0.71% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 22.7% share of detected YouTube e-commerce signals (101,966) , with WooCommerce at 42.0% and Custom at 11.0% (June 2026) .
Base: 449,750 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
101,966 websites
188,993 websites
49,368 websites
23,955 websites
5,177 websites
3,722 websites
4,431 websites
2,670 websites
6,807 websites
6,866 websites
Visual Distribution
101,966 websites
188,993 websites
49,368 websites
23,955 websites
5,177 websites
3,722 websites
4,431 websites
2,670 websites
6,807 websites
6,866 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 101966 | 22.67% |
| WooCommerce | 188993 | 42.02% |
| Custom | 49368 | 10.98% |
| Cafe24 | 23955 | 5.33% |
| PrestaShop | 5177 | 1.15% |
| Dooca | 3722 | 0.83% |
| Magento | 4431 | 0.99% |
| BigCommerce | 2670 | 0.59% |
| GoDaddy Online Store | 6807 | 1.51% |
| 1C-Bitrix | 6866 | 1.53% |
Categories Distribution
Health & Beauty stores with 14.0% of all stores (36,180 stores) , followed by Clothing & Accessories (12.1%) and Food & Beverages (10.2%) .
Base: 258,670 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
36,180 stores
31,330 stores
26,270 stores
23,564 stores
17,093 stores
13,867 stores
11,799 stores
11,704 stores
11,045 stores
10,328 stores
Visual Distribution
36,180 stores
31,330 stores
26,270 stores
23,564 stores
17,093 stores
13,867 stores
11,799 stores
11,704 stores
11,045 stores
10,328 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 36180 | 13.99% |
| Clothing & Accessories | 31330 | 12.11% |
| Food & Beverages | 26270 | 10.16% |
| Sporting Goods & Outdoor Gear | 23564 | 9.11% |
| Home & Garden | 17093 | 6.61% |
| Business & Industrial | 13867 | 5.36% |
| Electronics & Technology | 11799 | 4.56% |
| Tools & Hardware | 11704 | 4.52% |
| Arts & Entertainment | 11045 | 4.27% |
| Toys & Games | 10328 | 3.99% |
Payment Providers Distribution
PayPal accounts for 29.7% of displayed detection occurrences (19,525 occurrences) , followed by MasterCard (17.8%) and American Express (10.3%) .
Base: 65,663 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
19,525 occurrences
11,699 occurrences
6,754 occurrences
5,891 occurrences
5,296 occurrences
4,660 occurrences
4,011 occurrences
3,251 occurrences
2,771 occurrences
1,805 occurrences
Visual Distribution
19,525 occurrences
11,699 occurrences
6,754 occurrences
5,891 occurrences
5,296 occurrences
4,660 occurrences
4,011 occurrences
3,251 occurrences
2,771 occurrences
1,805 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 19525 | 29.74% |
| MasterCard | 11699 | 17.82% |
| American Express | 6754 | 10.29% |
| VISA | 5891 | 8.97% |
| Stripe Connect | 5296 | 8.07% |
| Klarna | 4660 | 7.10% |
| Apple Pay | 4011 | 6.11% |
| JCB | 3251 | 4.95% |
| Google Pay | 2771 | 4.22% |
| Bolt | 1805 | 2.75% |
Shipping Carriers Distribution
UPS accounts for 19.3% of displayed detection occurrences (8,014 occurrences) , followed by DHL (17.7%) and FedEx (11.2%) .
Base: 41,498 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
8,014 occurrences
7,341 occurrences
4,637 occurrences
4,512 occurrences
4,154 occurrences
4,026 occurrences
3,107 occurrences
2,536 occurrences
1,637 occurrences
1,534 occurrences
Visual Distribution
8,014 occurrences
7,341 occurrences
4,637 occurrences
4,512 occurrences
4,154 occurrences
4,026 occurrences
3,107 occurrences
2,536 occurrences
1,637 occurrences
1,534 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 8014 | 19.31% |
| DHL | 7341 | 17.69% |
| FedEx | 4637 | 11.17% |
| Correios | 4512 | 10.87% |
| USPS | 4154 | 10.01% |
| DPD | 4026 | 9.70% |
| GLS | 3107 | 7.49% |
| Почта России | 2536 | 6.11% |
| Giaohangnhanh | 1637 | 3.94% |
| СДЭК | 1534 | 3.70% |
Store Launch Timeline
Over the past 12 months, 28,964 new stores were launched in YouTube , with the highest activity in 2026-05 (2,602 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,602 stores launched
2,605 stores launched
2,932 stores launched
2,065 stores launched
2,624 stores launched
2,247 stores launched
2,222 stores launched
2,332 stores launched
2,399 stores launched
2,220 stores launched
3,620 stores launched
1,096 stores launched
Monthly Trend
9.0% of last 12 months
9.0% of last 12 months
10.1% of last 12 months
7.1% of last 12 months
9.1% of last 12 months
7.8% of last 12 months
7.7% of last 12 months
8.1% of last 12 months
8.3% of last 12 months
7.7% of last 12 months
12.5% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2602 | 8.98% |
| 2026-04 | 2605 | 8.99% |
| 2026-03 | 2932 | 10.12% |
| 2026-02 | 2065 | 7.13% |
| 2026-01 | 2624 | 9.06% |
| 2025-12 | 2247 | 7.76% |
| 2025-11 | 2222 | 7.67% |
| 2025-10 | 2332 | 8.05% |
| 2025-09 | 2399 | 8.28% |
| 2025-08 | 2220 | 7.66% |
| 2025-07 | 3620 | 12.50% |
| 2025-06 | 1096 | 3.78% |
Active Stores by Launch Year
Currently, 254,405 active stores in YouTube are tracked in our database , with the most stores launched in 2026 (13,015 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,015 active stores
27,096 active stores
21,358 active stores
19,622 active stores
19,289 active stores
19,878 active stores
18,971 active stores
13,961 active stores
14,581 active stores
13,168 active stores
7,779 active stores
6,808 active stores
6,932 active stores
8,179 active stores
5,409 active stores
Distribution by Launch Year
5.1% of tracked active stores
10.7% of tracked active stores
8.4% of tracked active stores
7.7% of tracked active stores
7.6% of tracked active stores
7.8% of tracked active stores
7.5% of tracked active stores
5.5% of tracked active stores
5.7% of tracked active stores
5.2% of tracked active stores
3.1% of tracked active stores
2.7% of tracked active stores
2.7% of tracked active stores
3.2% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13015 | 5.12% |
| 2025 | 27096 | 10.65% |
| 2024 | 21358 | 8.40% |
| 2023 | 19622 | 7.71% |
| 2022 | 19289 | 7.58% |
| 2021 | 19878 | 7.81% |
| 2020 | 18971 | 7.46% |
| 2019 | 13961 | 5.49% |
| 2018 | 14581 | 5.73% |
| 2017 | 13168 | 5.18% |
| 2016 | 7779 | 3.06% |
| 2015 | 6808 | 2.68% |
| 2014 | 6932 | 2.72% |
| 2013 | 8179 | 3.21% |
| 2012 | 5409 | 2.13% |
Geographic Distribution
United States stores with 23.5% (60,695 active verified stores) , followed by South Korea (8.3%) and Vietnam (5.5%) .
Base: 258,670 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
60,695 active verified stores
21,552 active verified stores
14,287 active verified stores
10,580 active verified stores
10,247 active verified stores
8,519 active verified stores
8,317 active verified stores
7,845 active verified stores
7,451 active verified stores
7,240 active verified stores
Visual Distribution
60,695 active verified stores
21,552 active verified stores
14,287 active verified stores
10,580 active verified stores
10,247 active verified stores
8,519 active verified stores
8,317 active verified stores
7,845 active verified stores
7,451 active verified stores
7,240 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 60695 | 23.46% |
| South Korea | 21552 | 8.33% |
| Vietnam | 14287 | 5.52% |
| United Kingdom | 10580 | 4.09% |
| Germany | 10247 | 3.96% |
| Russia | 8519 | 3.29% |
| Brazil | 8317 | 3.22% |
| Japan | 7845 | 3.03% |
| India | 7451 | 2.88% |
| France | 7240 | 2.80% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Health & Beauty
Magento - Toys & Games
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Sporting Goods & Outdoor Gear
Shopify
WooCommerce - Furniture & Home Decor
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 449.8k | 100.00% |
| Emails | 242k | 53.81% |
| Phones | 178.3k | 39.65% |
| Ecommerce platform | 443.1k | 98.53% |
| Couriers | 51.9k | 11.54% |
| Payment Providers | 65.3k | 14.52% |
| Categories | 244.2k | 54.30% |
| Social Media | 346.3k | 76.99% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the YouTube e-commerce landscape:
Analyze 258.7k verified e-commerce stores on YouTube - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across YouTube e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the YouTube e-commerce intelligence?
-
We track 258.7k verified YouTube e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 26.8% of displayed detection occurrences (155,377 occurrences) , followed by Instagram (26.5%) and YouTube (18.7%) .
Base: 579,098 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
155,377 occurrences
153,734 occurrences
108,522 occurrences
40,867 occurrences
39,141 occurrences
27,228 occurrences
23,115 occurrences
15,582 occurrences
13,695 occurrences
1,837 occurrences
Visual Distribution
155,377 occurrences
153,734 occurrences
108,522 occurrences
40,867 occurrences
39,141 occurrences
27,228 occurrences
23,115 occurrences
15,582 occurrences
13,695 occurrences
1,837 occurrences