YouTube Technology Adoption in E-commerce
Discover 442.3k e-commerce stores using YouTube. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 42.9% of stores with physical delivery (184,633 stores) , followed by Shopify (29.1%) and WooCommerce (19.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
184,633 stores
125,113 stores
85,355 stores
6,125 stores
5,328 stores
4,831 stores
4,303 stores
4,008 stores
2,364 stores
1,947 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 184633 | 42.90% |
| Shopify | 125113 | 29.07% |
| WooCommerce | 85355 | 19.83% |
| Dooca | 6125 | 1.42% |
| PrestaShop | 5328 | 1.24% |
| 1C-Bitrix | 4831 | 1.12% |
| GoDaddy Online Store | 4303 | 1.00% |
| Magento | 4008 | 0.93% |
| BigCommerce | 2364 | 0.55% |
| Wix eCommerce | 1947 | 0.45% |
| OpenCart | 1815 | 0.42% |
| Tray | 1593 | 0.37% |
| Squarespace Commerce | 1124 | 0.26% |
| Mercado Shops | 913 | 0.21% |
| Shoptet | 889 | 0.21% |
All Stores Distribution
Custom holds 30.7% share of all YouTube e-commerce stores (184,633) , with Shopify at 23.4% and WooCommerce at 35.9% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
184,633 stores
140,886 stores
215,885 stores
6,288 stores
6,157 stores
9,738 stores
6,840 stores
5,399 stores
2,863 stores
10,767 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 184633 | 30.72% |
| Shopify | 140886 | 23.44% |
| WooCommerce | 215885 | 35.92% |
| Dooca | 6288 | 1.05% |
| PrestaShop | 6157 | 1.02% |
| 1C-Bitrix | 9738 | 1.62% |
| GoDaddy Online Store | 6840 | 1.14% |
| Magento | 5399 | 0.90% |
| BigCommerce | 2863 | 0.48% |
| Wix eCommerce | 10767 | 1.79% |
| OpenCart | 2437 | 0.41% |
| Tray | 1621 | 0.27% |
| Squarespace Commerce | 5530 | 0.92% |
| Mercado Shops | 971 | 0.16% |
| Shoptet | 1040 | 0.17% |
Categories Distribution
Health & Beauty leads with 18.1% of all stores (56,452 stores) , followed by Clothing & Accessories (16.0%) and Food & Beverages (10.5%) .
Top 10 Categories
56,452 stores
49,853 stores
32,663 stores
25,699 stores
20,216 stores
19,897 stores
17,421 stores
15,865 stores
15,353 stores
14,253 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 56452 | 18.10% |
| Clothing & Accessories | 49853 | 15.98% |
| Food & Beverages | 32663 | 10.47% |
| Electronics & Technology | 25699 | 8.24% |
| Home & Garden | 20216 | 6.48% |
| Vehicles & Parts | 19897 | 6.38% |
| Business & Industrial | 17421 | 5.58% |
| Arts & Entertainment | 15865 | 5.09% |
| Furniture & Home Decor | 15353 | 4.92% |
| Sporting Goods & Outdoor Gear | 14253 | 4.57% |
| Jewelry & Watches | 11488 | 3.68% |
| Tools & Hardware | 11334 | 3.63% |
| Gifts & Special Occasions | 7955 | 2.55% |
| Books & Media | 6813 | 2.18% |
| Pets & Pet Supplies | 6709 | 2.15% |
Payment Providers Distribution
PayPal leads with 26.1% among AI-verified physical stores (30,573 stores) , followed by MasterCard (15.9%) and American Express (11.7%) .
Base: 97,776 AI-verified physical stores with detectable payment providers (15.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
30,573 stores
18,598 stores
13,695 stores
9,101 stores
8,398 stores
6,392 stores
5,949 stores
4,871 stores
4,822 stores
4,108 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 30573 | 26.12% |
| MasterCard | 18598 | 15.89% |
| American Express | 13695 | 11.70% |
| Stripe Connect | 9101 | 7.78% |
| VISA | 8398 | 7.17% |
| Apple Pay | 6392 | 5.46% |
| Klarna | 5949 | 5.08% |
| Google Pay | 4871 | 4.16% |
| JCB | 4822 | 4.12% |
| Bolt | 4108 | 3.51% |
| Amazon Pay | 2449 | 2.09% |
| Boleto | 2383 | 2.04% |
| QIWI | 1953 | 1.67% |
| Mercado Pago | 1952 | 1.67% |
| Paddle | 1806 | 1.54% |
Shipping Carriers Distribution
UPS leads with 19.6% among AI-verified physical stores (16,391 stores) , followed by DHL (14.5%) and USPS (13.5%) .
Base: 82,655 AI-verified physical stores with detectable shipping carriers (13.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
16,391 stores
12,123 stores
11,232 stores
9,749 stores
6,426 stores
5,146 stores
4,419 stores
4,055 stores
2,525 stores
2,407 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 16391 | 19.64% |
| DHL | 12123 | 14.52% |
| USPS | 11232 | 13.46% |
| FedEx | 9749 | 11.68% |
| Correios | 6426 | 7.70% |
| DPD | 5146 | 6.17% |
| Почта России | 4419 | 5.29% |
| GLS | 4055 | 4.86% |
| TNT | 2525 | 3.03% |
| Royal Mail | 2407 | 2.88% |
| СДЭК | 1932 | 2.31% |
| Estes | 1859 | 2.23% |
| Australia Post | 1847 | 2.21% |
| Giaohangnhanh | 1744 | 2.09% |
| Hermes | 1614 | 1.93% |
Store Launch Timeline
Over the past 12 months, 64,339 new stores were launched in YouTube , with the highest activity in 2025-11 (5,426 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,426 stores launched
5,713 stores launched
5,347 stores launched
5,678 stores launched
7,292 stores launched
5,446 stores launched
6,067 stores launched
6,166 stores launched
6,378 stores launched
4,581 stores launched
4,179 stores launched
2,066 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 5426 | 8.43% |
| 2025-10 | 5713 | 8.88% |
| 2025-09 | 5347 | 8.31% |
| 2025-08 | 5678 | 8.83% |
| 2025-07 | 7292 | 11.33% |
| 2025-06 | 5446 | 8.46% |
| 2025-05 | 6067 | 9.43% |
| 2025-04 | 6166 | 9.58% |
| 2025-03 | 6378 | 9.91% |
| 2025-02 | 4581 | 7.12% |
| 2025-01 | 4179 | 6.50% |
| 2024-12 | 2066 | 3.21% |
Active Stores by Launch Year
Currently, 424,203 active stores in YouTube are tracked in our database , with the most stores launched in 2025 (62,322 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
62,322 active stores
36,820 active stores
32,694 active stores
30,746 active stores
31,658 active stores
30,822 active stores
23,299 active stores
25,950 active stores
22,206 active stores
13,654 active stores
11,599 active stores
11,899 active stores
15,030 active stores
9,665 active stores
9,294 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 62322 | 14.69% |
| 2024 | 36820 | 8.68% |
| 2023 | 32694 | 7.71% |
| 2022 | 30746 | 7.25% |
| 2021 | 31658 | 7.46% |
| 2020 | 30822 | 7.27% |
| 2019 | 23299 | 5.49% |
| 2018 | 25950 | 6.12% |
| 2017 | 22206 | 5.23% |
| 2016 | 13654 | 3.22% |
| 2015 | 11599 | 2.73% |
| 2014 | 11899 | 2.81% |
| 2013 | 15030 | 3.54% |
| 2012 | 9665 | 2.28% |
| 2011 | 9294 | 2.19% |
| 2010 | 7814 | 1.84% |
| 2009 | 7118 | 1.68% |
| 2008 | 5632 | 1.33% |
| 2007 | 5062 | 1.19% |
| 2006 | 3807 | 0.90% |
| 2005 | 3571 | 0.84% |
| 2004 | 4161 | 0.98% |
| 2003 | 3459 | 0.82% |
| 2002 | 3204 | 0.76% |
| 2001 | 3760 | 0.89% |
| 2000 | 3060 | 0.72% |
| 1999 | 2511 | 0.59% |
| 1998 | 1726 | 0.41% |
| 1997 | 901 | 0.21% |
| 1996 | 637 | 0.15% |
| 1995 | 122 | 0.03% |
Geographic Distribution
United States leads with 30.5% (96,292 AI-verified stores) , followed by South Korea (7.4%) and Vietnam (6.2%) .
Base: 315,398 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
96,292 AI-verified stores
23,289 AI-verified stores
19,505 AI-verified stores
19,224 AI-verified stores
17,866 AI-verified stores
14,397 AI-verified stores
13,881 AI-verified stores
13,873 AI-verified stores
13,029 AI-verified stores
11,219 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 96292 | 30.53% |
| South Korea | 23289 | 7.38% |
| Vietnam | 19505 | 6.18% |
| Russia | 19224 | 6.10% |
| United Kingdom | 17866 | 5.66% |
| Brazil | 14397 | 4.56% |
| India | 13881 | 4.40% |
| Japan | 13873 | 4.40% |
| Spain | 13029 | 4.13% |
| Canada | 11219 | 3.56% |
| France | 10838 | 3.44% |
| Australia | 10264 | 3.25% |
| Germany | 8656 | 2.74% |
| Italy | 7678 | 2.43% |
| China | 7435 | 2.36% |
| Netherlands | 6603 | 2.09% |
| Turkey | 6274 | 1.99% |
| Mexico | 5990 | 1.90% |
| Poland | 4543 | 1.44% |
| Indonesia | 4542 | 1.44% |
Featured Stores
Discover the strongest performers and newest entrants in YouTube's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify
Shopify
Shopify
WooCommerce — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 631.6k | 100.00% |
| Emails | 365.9k | 57.93% |
| Phones | 166.4k | 26.35% |
| Ecommerce platform | 624.9k | 98.93% |
| Couriers | 82.7k | 13.09% |
| Payment Providers | 97.8k | 15.48% |
| Categories | 411.2k | 65.11% |
| Social Media | 463.6k | 73.40% |
Starter Package
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Maximize Your ROI
Use our detailed YouTube E-commerce Database to:
Gain actionable insights into 442.3k physical stores in YouTube.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at YouTube online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the YouTube E-commerce Database?
-
Our database covers over 442.3k YouTube physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 27.3% among stores with at least one detectable social profile (249,153 stores) , followed by Instagram (24.8%) and YouTube (18.8%) .
Base: 463,575 stores with any detectable social profile (73.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
249,153 stores
226,149 stores
171,712 stores
79,806 stores
49,836 stores
43,324 stores
40,118 stores
29,885 stores
19,786 stores
2,927 stores
Visual Distribution