Trusted Shops Technology Adoption in E-commerce
Discover 12.1k verified e-commerce stores using Trusted Shops. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 12.8k domains. 12.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
12.1k verified active stores out of 12.8k detected · 94.5% verification rate
E-commerce Platforms Distribution
Custom stores with 25.5% of stores with physical delivery (3,090 stores) , followed by WooCommerce (20.8%) and PrestaShop (14.4%) .
Base: 12,139 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,090 stores
2,529 stores
1,743 stores
1,409 stores
1,302 stores
627 stores
302 stores
216 stores
155 stores
107 stores
Visual Distribution
3,090 stores
2,529 stores
1,743 stores
1,409 stores
1,302 stores
627 stores
302 stores
216 stores
155 stores
107 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3090 | 25.46% |
| WooCommerce | 2529 | 20.83% |
| PrestaShop | 1743 | 14.36% |
| Magento | 1409 | 11.61% |
| Shopware | 1302 | 10.73% |
| JTL Shop | 627 | 5.17% |
| Shopify | 302 | 2.49% |
| Shoper | 216 | 1.78% |
| IdoSell Shop | 155 | 1.28% |
| Gambio | 107 | 0.88% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 24.1% share of detected Trusted Shops e-commerce signals (3,090) , with WooCommerce at 22.1% and PrestaShop at 13.8% (June 2026) .
Base: 12,846 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,090 websites
2,834 websites
1,771 websites
1,455 websites
1,325 websites
647 websites
474 websites
217 websites
156 websites
107 websites
Visual Distribution
3,090 websites
2,834 websites
1,771 websites
1,455 websites
1,325 websites
647 websites
474 websites
217 websites
156 websites
107 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 3090 | 24.05% |
| WooCommerce | 2834 | 22.06% |
| PrestaShop | 1771 | 13.79% |
| Magento | 1455 | 11.33% |
| Shopware | 1325 | 10.31% |
| JTL Shop | 647 | 5.04% |
| Shopify | 474 | 3.69% |
| Shoper | 217 | 1.69% |
| IdoSell Shop | 156 | 1.21% |
| Gambio | 107 | 0.83% |
Categories Distribution
Home & Garden stores with 13.1% of all stores (1,594 stores) , followed by Health & Beauty (11.2%) and Food & Beverages (10.1%) .
Base: 12,139 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,594 stores
1,365 stores
1,227 stores
1,223 stores
1,114 stores
815 stores
810 stores
729 stores
646 stores
444 stores
Visual Distribution
1,594 stores
1,365 stores
1,227 stores
1,223 stores
1,114 stores
815 stores
810 stores
729 stores
646 stores
444 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Home & Garden | 1594 | 13.13% |
| Health & Beauty | 1365 | 11.24% |
| Food & Beverages | 1227 | 10.11% |
| Tools & Hardware | 1223 | 10.07% |
| Clothing & Accessories | 1114 | 9.18% |
| Sporting Goods & Outdoor Gear | 815 | 6.71% |
| Furniture & Home Decor | 810 | 6.67% |
| Business & Industrial | 729 | 6.01% |
| Electronics & Technology | 646 | 5.32% |
| Vehicles & Parts | 444 | 3.66% |
Payment Providers Distribution
PayPal accounts for 28.7% of displayed detection occurrences (6,251 occurrences) , followed by Klarna (18.0%) and Apple Pay (9.4%) .
Base: 21,780 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,251 occurrences
3,928 occurrences
2,051 occurrences
1,902 occurrences
1,533 occurrences
1,522 occurrences
1,424 occurrences
1,153 occurrences
1,071 occurrences
945 occurrences
Visual Distribution
6,251 occurrences
3,928 occurrences
2,051 occurrences
1,902 occurrences
1,533 occurrences
1,522 occurrences
1,424 occurrences
1,153 occurrences
1,071 occurrences
945 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 6251 | 28.70% |
| Klarna | 3928 | 18.03% |
| Apple Pay | 2051 | 9.42% |
| MasterCard | 1902 | 8.73% |
| SEPA | 1533 | 7.04% |
| Google Pay | 1522 | 6.99% |
| Amazon Pay | 1424 | 6.54% |
| VISA | 1153 | 5.29% |
| American Express | 1071 | 4.92% |
| Amazon Payments | 945 | 4.34% |
Shipping Carriers Distribution
DHL accounts for 35.1% of displayed detection occurrences (3,946 occurrences) , followed by DPD (20.0%) and GLS (12.8%) .
Base: 11,229 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,946 occurrences
2,245 occurrences
1,436 occurrences
1,183 occurrences
715 occurrences
628 occurrences
346 occurrences
289 occurrences
237 occurrences
204 occurrences
Visual Distribution
3,946 occurrences
2,245 occurrences
1,436 occurrences
1,183 occurrences
715 occurrences
628 occurrences
346 occurrences
289 occurrences
237 occurrences
204 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 3946 | 35.14% |
| DPD | 2245 | 19.99% |
| GLS | 1436 | 12.79% |
| UPS | 1183 | 10.54% |
| InPost | 715 | 6.37% |
| Deutsche Post | 628 | 5.59% |
| Hermes | 346 | 3.08% |
| PostNL | 289 | 2.57% |
| FedEx | 237 | 2.11% |
| Poczta Polska | 204 | 1.82% |
Store Launch Timeline
Over the past 12 months, 543 new stores were launched in Trusted Shops , with the highest activity in 2026-05 (33 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
33 stores launched
25 stores launched
42 stores launched
36 stores launched
58 stores launched
59 stores launched
45 stores launched
44 stores launched
51 stores launched
68 stores launched
55 stores launched
27 stores launched
Monthly Trend
6.1% of last 12 months
4.6% of last 12 months
7.7% of last 12 months
6.6% of last 12 months
10.7% of last 12 months
10.9% of last 12 months
8.3% of last 12 months
8.1% of last 12 months
9.4% of last 12 months
12.5% of last 12 months
10.1% of last 12 months
5.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 33 | 6.08% |
| 2026-04 | 25 | 4.60% |
| 2026-03 | 42 | 7.73% |
| 2026-02 | 36 | 6.63% |
| 2026-01 | 58 | 10.68% |
| 2025-12 | 59 | 10.87% |
| 2025-11 | 45 | 8.29% |
| 2025-10 | 44 | 8.10% |
| 2025-09 | 51 | 9.39% |
| 2025-08 | 68 | 12.52% |
| 2025-07 | 55 | 10.13% |
| 2025-06 | 27 | 4.97% |
Active Stores by Launch Year
Currently, 12,042 active stores in Trusted Shops are tracked in our database , with the most stores launched in 2026 (196 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
196 active stores
635 active stores
615 active stores
580 active stores
541 active stores
777 active stores
809 active stores
611 active stores
703 active stores
756 active stores
424 active stores
360 active stores
460 active stores
613 active stores
435 active stores
Distribution by Launch Year
1.6% of tracked active stores
5.3% of tracked active stores
5.1% of tracked active stores
4.8% of tracked active stores
4.5% of tracked active stores
6.5% of tracked active stores
6.7% of tracked active stores
5.1% of tracked active stores
5.8% of tracked active stores
6.3% of tracked active stores
3.5% of tracked active stores
3.0% of tracked active stores
3.8% of tracked active stores
5.1% of tracked active stores
3.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 196 | 1.63% |
| 2025 | 635 | 5.27% |
| 2024 | 615 | 5.11% |
| 2023 | 580 | 4.82% |
| 2022 | 541 | 4.49% |
| 2021 | 777 | 6.45% |
| 2020 | 809 | 6.72% |
| 2019 | 611 | 5.07% |
| 2018 | 703 | 5.84% |
| 2017 | 756 | 6.28% |
| 2016 | 424 | 3.52% |
| 2015 | 360 | 2.99% |
| 2014 | 460 | 3.82% |
| 2013 | 613 | 5.09% |
| 2012 | 435 | 3.61% |
Geographic Distribution
Germany stores with 50.0% (6,075 active verified stores) , followed by Poland (11.7%) and Spain (7.6%) .
Base: 12,139 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
6,075 active verified stores
1,417 active verified stores
922 active verified stores
802 active verified stores
615 active verified stores
586 active verified stores
514 active verified stores
367 active verified stores
141 active verified stores
119 active verified stores
Visual Distribution
6,075 active verified stores
1,417 active verified stores
922 active verified stores
802 active verified stores
615 active verified stores
586 active verified stores
514 active verified stores
367 active verified stores
141 active verified stores
119 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 6075 | 50.05% |
| Poland | 1417 | 11.67% |
| Spain | 922 | 7.60% |
| Netherlands | 802 | 6.61% |
| Italy | 615 | 5.07% |
| Austria | 586 | 4.83% |
| France | 514 | 4.23% |
| Switzerland | 367 | 3.02% |
| Belgium | 141 | 1.16% |
| United Kingdom | 119 | 0.98% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Sporting Goods & Outdoor Gear
Custom - Home & Garden
PrestaShop - Toys & Games
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
WooCommerce - Tools & Hardware
WooCommerce - Clothing & Accessories
Shopware - Clothing & Accessories
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.8k | 100.00% |
| Emails | 8.2k | 63.48% |
| Phones | 10.5k | 81.96% |
| Ecommerce platform | 12.8k | 99.41% |
| Couriers | 6.4k | 49.81% |
| Payment Providers | 8k | 62.32% |
| Categories | 11.9k | 92.62% |
| Social Media | 9.7k | 75.75% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Trusted Shops e-commerce landscape:
Analyze 12.1k verified e-commerce stores on Trusted Shops - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Trusted Shops e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Trusted Shops e-commerce intelligence?
-
We track 12.1k verified Trusted Shops e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.1% of displayed detection occurrences (8,375 occurrences) , followed by Instagram (29.5%) and YouTube (15.1%) .
Base: 26,919 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,375 occurrences
7,950 occurrences
4,076 occurrences
1,628 occurrences
1,338 occurrences
1,109 occurrences
1,023 occurrences
732 occurrences
366 occurrences
322 occurrences
Visual Distribution
8,375 occurrences
7,950 occurrences
4,076 occurrences
1,628 occurrences
1,338 occurrences
1,109 occurrences
1,023 occurrences
732 occurrences
366 occurrences
322 occurrences