Trusted Shops Technology Adoption in E-commerce
Discover 12.2k verified e-commerce stores using Trusted Shops. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 12.9k domains. 12.2k verified as active stores with physical delivery.
· · Next full refresh: April 2026
12.2k verified active stores out of 12.9k detected · 94.0% verification rate
E-commerce Platforms Distribution
Custom leads with 28.5% of stores with physical delivery (3,312 stores) , followed by WooCommerce (21.7%) and PrestaShop (15.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,312 stores
2,529 stores
1,753 stores
1,424 stores
1,027 stores
579 stores
315 stores
243 stores
159 stores
111 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3312 | 28.45% |
| WooCommerce | 2529 | 21.73% |
| PrestaShop | 1753 | 15.06% |
| Magento | 1424 | 12.23% |
| Shopware | 1027 | 8.82% |
| JTL Shop | 579 | 4.97% |
| Shopify | 315 | 2.71% |
| Shoper | 243 | 2.09% |
| IdoSell Shop | 159 | 1.37% |
| Gambio | 111 | 0.95% |
| Modified eCommerce | 71 | 0.61% |
| CCV Shop | 39 | 0.34% |
| Sky-Shop | 28 | 0.24% |
| Nexaseller E-commerce Platform, JTL Shop | 25 | 0.21% |
| plentymarkets | 25 | 0.21% |
All Stores Distribution
Custom holds 26.9% share of all Trusted Shops e-commerce stores (3,312) , with WooCommerce at 23.4% and PrestaShop at 14.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,312 stores
2,884 stores
1,784 stores
1,478 stores
1,068 stores
599 stores
479 stores
245 stores
160 stores
111 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 3312 | 26.89% |
| WooCommerce | 2884 | 23.41% |
| PrestaShop | 1784 | 14.48% |
| Magento | 1478 | 12.00% |
| Shopware | 1068 | 8.67% |
| JTL Shop | 599 | 4.86% |
| Shopify | 479 | 3.89% |
| Shoper | 245 | 1.99% |
| IdoSell Shop | 160 | 1.30% |
| Gambio | 111 | 0.90% |
| Modified eCommerce | 80 | 0.65% |
| CCV Shop | 39 | 0.32% |
| Sky-Shop | 28 | 0.23% |
| Nexaseller E-commerce Platform, JTL Shop | 26 | 0.21% |
| plentymarkets | 26 | 0.21% |
Categories Distribution
Home & Garden leads with 13.7% of all stores (1,580 stores) , followed by Health & Beauty (11.8%) and Food & Beverages (10.8%) .
Base: 11,552 AI-verified stores with physical delivery and detected product categories (95.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,580 stores
1,360 stores
1,250 stores
1,220 stores
1,136 stores
835 stores
804 stores
727 stores
656 stores
442 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Home & Garden | 1580 | 13.68% |
| Health & Beauty | 1360 | 11.77% |
| Food & Beverages | 1250 | 10.82% |
| Tools & Hardware | 1220 | 10.56% |
| Clothing & Accessories | 1136 | 9.83% |
| Sporting Goods & Outdoor Gear | 835 | 7.23% |
| Furniture & Home Decor | 804 | 6.96% |
| Business & Industrial | 727 | 6.29% |
| Electronics & Technology | 656 | 5.68% |
| Vehicles & Parts | 442 | 3.83% |
| Arts & Entertainment | 400 | 3.46% |
| Toys & Games | 338 | 2.93% |
| Jewelry & Watches | 332 | 2.87% |
| Gifts & Special Occasions | 281 | 2.43% |
| Pets & Pet Supplies | 191 | 1.65% |
Payment Providers Distribution
PayPal leads with 24.8% among AI-verified physical stores (6,435 stores) , followed by Klarna (15.8%) and Apple Pay (7.9%) .
Base: 8,303 AI-verified physical stores with detectable payment providers (64.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,435 stores
4,098 stores
2,037 stores
2,017 stores
1,548 stores
1,476 stores
1,457 stores
1,224 stores
1,138 stores
948 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 6435 | 24.82% |
| Klarna | 4098 | 15.81% |
| Apple Pay | 2037 | 7.86% |
| MasterCard | 2017 | 7.78% |
| SEPA | 1548 | 5.97% |
| Google Pay | 1476 | 5.69% |
| Amazon Pay | 1457 | 5.62% |
| VISA | 1224 | 4.72% |
| American Express | 1138 | 4.39% |
| Amazon Payments | 948 | 3.66% |
| Stripe Connect | 795 | 3.07% |
| Mollie | 781 | 3.01% |
| Przelewy24 | 707 | 2.73% |
| Giropay | 637 | 2.46% |
| Bancontact | 625 | 2.41% |
Shipping Carriers Distribution
DHL leads with 32.9% among AI-verified physical stores (4,113 stores) , followed by DPD (18.6%) and GLS (11.6%) .
Base: 6,660 AI-verified physical stores with detectable shipping carriers (51.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,113 stores
2,328 stores
1,448 stores
1,251 stores
718 stores
658 stores
370 stores
292 stores
273 stores
208 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 4113 | 32.88% |
| DPD | 2328 | 18.61% |
| GLS | 1448 | 11.58% |
| UPS | 1251 | 10.00% |
| InPost | 718 | 5.74% |
| Deutsche Post | 658 | 5.26% |
| Hermes | 370 | 2.96% |
| PostNL | 292 | 2.33% |
| FedEx | 273 | 2.18% |
| Poczta Polska | 208 | 1.66% |
| TNT | 204 | 1.63% |
| Correos | 187 | 1.49% |
| Colissimo | 164 | 1.31% |
| Schenker | 156 | 1.25% |
| Osterreichische Post | 139 | 1.11% |
Store Launch Timeline
Over the past 12 months, 632 new stores were launched in Trusted Shops , with the highest activity in 2026-02 (47 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
47 stores launched
61 stores launched
63 stores launched
43 stores launched
46 stores launched
50 stores launched
74 stores launched
59 stores launched
69 stores launched
57 stores launched
62 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 47 | 7.44% |
| 2026-01 | 61 | 9.65% |
| 2025-12 | 63 | 9.97% |
| 2025-11 | 43 | 6.80% |
| 2025-10 | 46 | 7.28% |
| 2025-09 | 50 | 7.91% |
| 2025-08 | 74 | 11.71% |
| 2025-07 | 59 | 9.34% |
| 2025-06 | 69 | 10.92% |
| 2025-05 | 57 | 9.02% |
| 2025-04 | 62 | 9.81% |
| 2025-03 | 1 | 0.16% |
Active Stores by Launch Year
Currently, 12,059 active stores in Trusted Shops are tracked in our database , with the most stores launched in 2026 (108 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
108 active stores
680 active stores
654 active stores
629 active stores
545 active stores
762 active stores
820 active stores
609 active stores
717 active stores
747 active stores
422 active stores
362 active stores
453 active stores
614 active stores
437 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 108 | 0.90% |
| 2025 | 680 | 5.64% |
| 2024 | 654 | 5.42% |
| 2023 | 629 | 5.22% |
| 2022 | 545 | 4.52% |
| 2021 | 762 | 6.32% |
| 2020 | 820 | 6.80% |
| 2019 | 609 | 5.05% |
| 2018 | 717 | 5.95% |
| 2017 | 747 | 6.19% |
| 2016 | 422 | 3.50% |
| 2015 | 362 | 3.00% |
| 2014 | 453 | 3.76% |
| 2013 | 614 | 5.09% |
| 2012 | 437 | 3.62% |
| 2011 | 388 | 3.22% |
| 2010 | 322 | 2.67% |
| 2009 | 363 | 3.01% |
| 2008 | 303 | 2.51% |
| 2007 | 286 | 2.37% |
| 2006 | 190 | 1.58% |
| 2005 | 146 | 1.21% |
| 2004 | 203 | 1.68% |
| 2003 | 202 | 1.68% |
| 2002 | 216 | 1.79% |
| 2001 | 323 | 2.68% |
| 2000 | 209 | 1.73% |
| 1999 | 197 | 1.63% |
| 1998 | 105 | 0.87% |
| 1997 | 30 | 0.25% |
| 1996 | 17 | 0.14% |
Geographic Distribution
Germany leads with 50.5% (5,987 AI-verified stores) , followed by Poland (11.5%) and Spain (7.7%) .
Base: 11,853 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
5,987 AI-verified stores
1,365 AI-verified stores
914 AI-verified stores
803 AI-verified stores
616 AI-verified stores
586 AI-verified stores
527 AI-verified stores
374 AI-verified stores
145 AI-verified stores
135 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 5987 | 50.51% |
| Poland | 1365 | 11.52% |
| Spain | 914 | 7.71% |
| Netherlands | 803 | 6.77% |
| Italy | 616 | 5.20% |
| Austria | 586 | 4.94% |
| France | 527 | 4.45% |
| Switzerland | 374 | 3.16% |
| Belgium | 145 | 1.22% |
| United Kingdom | 135 | 1.14% |
| United States | 95 | 0.80% |
| Portugal | 73 | 0.62% |
| Czechia | 43 | 0.36% |
| Sweden | 42 | 0.35% |
| Denmark | 41 | 0.35% |
| Ireland | 36 | 0.30% |
| Romania | 26 | 0.22% |
| Hungary | 16 | 0.13% |
| Finland | 15 | 0.13% |
| Slovakia | 14 | 0.12% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Sporting Goods & Outdoor Gear
Custom - Health & Beauty
Custom - Toys & Games
Custom - Home & Garden
PrestaShop
New Stores
Recently launched stores detected by ShopRank in the last full month.
PrestaShop - Office Supplies
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Home & Garden
PrestaShop - Clothing & Accessories
PrestaShop - Tools & Hardware
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.9k | 100.00% |
| Emails | 8.4k | 64.62% |
| Phones | 8.6k | 66.50% |
| Ecommerce platform | 12.9k | 99.44% |
| Couriers | 6.7k | 51.47% |
| Payment Providers | 8.3k | 64.17% |
| Categories | 11.9k | 92.25% |
| Social Media | 9.7k | 75.14% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Trusted Shops e-commerce landscape:
Analyze 12.2k verified e-commerce stores on Trusted Shops - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Trusted Shops e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Trusted Shops e-commerce intelligence?
-
We track 12.2k verified Trusted Shops e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 31.5% among stores with at least one detectable social profile (8,359 stores) , followed by Instagram (29.6%) and YouTube (15.1%) .
Base: 9,723 stores with any detectable social profile (75.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,359 stores
7,866 stores
4,002 stores
1,609 stores
1,235 stores
1,076 stores
1,034 stores
739 stores
334 stores
320 stores
Visual Distribution