MailerLite Technology Adoption in E-commerce
Discover 9.1k verified e-commerce stores using MailerLite. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 21.5k domains. 9.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
9.1k verified active stores out of 21.5k detected · 42.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 85.9% of stores with physical delivery (7,784 stores) , followed by Shopify (5.9%) and Custom (2.9%) .
Base: 9,059 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,784 stores
531 stores
267 stores
141 stores
107 stores
68 stores
25 stores
17 stores
12 stores
8 stores
Visual Distribution
7,784 stores
531 stores
267 stores
141 stores
107 stores
68 stores
25 stores
17 stores
12 stores
8 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7784 | 85.93% |
| Shopify | 531 | 5.86% |
| Custom | 267 | 2.95% |
| BigCommerce | 141 | 1.56% |
| Squarespace Commerce | 107 | 1.18% |
| PrestaShop | 68 | 0.75% |
| Shoper | 25 | 0.28% |
| OpenCart | 17 | 0.19% |
| Magento | 12 | 0.13% |
| Shoptet | 8 | 0.09% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 87.6% share of detected MailerLite e-commerce signals (18,818) , with Shopify at 2.8% and Custom at 1.2% (June 2026) .
Base: 21,478 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
18,818 websites
597 websites
267 websites
159 websites
1,252 websites
75 websites
26 websites
20 websites
14 websites
10 websites
Visual Distribution
18,818 websites
597 websites
267 websites
159 websites
1,252 websites
75 websites
26 websites
20 websites
14 websites
10 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 18818 | 87.62% |
| Shopify | 597 | 2.78% |
| Custom | 267 | 1.24% |
| BigCommerce | 159 | 0.74% |
| Squarespace Commerce | 1252 | 5.83% |
| PrestaShop | 75 | 0.35% |
| Shoper | 26 | 0.12% |
| OpenCart | 20 | 0.09% |
| Magento | 14 | 0.07% |
| Shoptet | 10 | 0.05% |
Categories Distribution
Health & Beauty stores with 18.0% of all stores (1,628 stores) , followed by Clothing & Accessories (11.5%) and Food & Beverages (11.4%) .
Base: 9,059 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,628 stores
1,043 stores
1,030 stores
798 stores
509 stores
444 stores
405 stores
402 stores
377 stores
360 stores
Visual Distribution
1,628 stores
1,043 stores
1,030 stores
798 stores
509 stores
444 stores
405 stores
402 stores
377 stores
360 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1628 | 17.97% |
| Clothing & Accessories | 1043 | 11.51% |
| Food & Beverages | 1030 | 11.37% |
| Arts & Entertainment | 798 | 8.81% |
| Home & Garden | 509 | 5.62% |
| Sporting Goods & Outdoor Gear | 444 | 4.90% |
| Books & Media | 405 | 4.47% |
| Gifts & Special Occasions | 402 | 4.44% |
| Jewelry & Watches | 377 | 4.16% |
| Toys & Games | 360 | 3.97% |
Payment Providers Distribution
PayPal accounts for 26.2% of displayed detection occurrences (1,585 occurrences) , followed by Stripe Connect (16.3%) and MasterCard (13.6%) .
Base: 6,052 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,585 occurrences
988 occurrences
823 occurrences
462 occurrences
427 occurrences
397 occurrences
367 occurrences
355 occurrences
329 occurrences
319 occurrences
Visual Distribution
1,585 occurrences
988 occurrences
823 occurrences
462 occurrences
427 occurrences
397 occurrences
367 occurrences
355 occurrences
329 occurrences
319 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1585 | 26.19% |
| Stripe Connect | 988 | 16.33% |
| MasterCard | 823 | 13.60% |
| American Express | 462 | 7.63% |
| Apple Pay | 427 | 7.06% |
| Google Pay | 397 | 6.56% |
| Przelewy24 | 367 | 6.06% |
| Klarna | 355 | 5.87% |
| BLIK | 329 | 5.44% |
| VISA | 319 | 5.27% |
Shipping Carriers Distribution
DPD accounts for 17.3% of displayed detection occurrences (646 occurrences) , followed by GLS (16.4%) and InPost (15.2%) .
Base: 3,739 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
646 occurrences
615 occurrences
569 occurrences
505 occurrences
373 occurrences
283 occurrences
235 occurrences
217 occurrences
158 occurrences
138 occurrences
Visual Distribution
646 occurrences
615 occurrences
569 occurrences
505 occurrences
373 occurrences
283 occurrences
235 occurrences
217 occurrences
158 occurrences
138 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DPD | 646 | 17.28% |
| GLS | 615 | 16.45% |
| InPost | 569 | 15.22% |
| DHL | 505 | 13.51% |
| UPS | 373 | 9.98% |
| USPS | 283 | 7.57% |
| FedEx | 235 | 6.29% |
| Royal Mail | 217 | 5.80% |
| PostNL | 158 | 4.23% |
| Magyar Posta | 138 | 3.69% |
Store Launch Timeline
Over the past 12 months, 793 new stores were launched in MailerLite , with the highest activity in 2026-05 (36 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
36 stores launched
54 stores launched
48 stores launched
49 stores launched
61 stores launched
54 stores launched
86 stores launched
101 stores launched
93 stores launched
86 stores launched
88 stores launched
37 stores launched
Monthly Trend
4.5% of last 12 months
6.8% of last 12 months
6.1% of last 12 months
6.2% of last 12 months
7.7% of last 12 months
6.8% of last 12 months
10.8% of last 12 months
12.7% of last 12 months
11.7% of last 12 months
10.8% of last 12 months
11.1% of last 12 months
4.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 36 | 4.54% |
| 2026-04 | 54 | 6.81% |
| 2026-03 | 48 | 6.05% |
| 2026-02 | 49 | 6.18% |
| 2026-01 | 61 | 7.69% |
| 2025-12 | 54 | 6.81% |
| 2025-11 | 86 | 10.84% |
| 2025-10 | 101 | 12.74% |
| 2025-09 | 93 | 11.73% |
| 2025-08 | 86 | 10.84% |
| 2025-07 | 88 | 11.10% |
| 2025-06 | 37 | 4.67% |
Active Stores by Launch Year
Currently, 9,041 active stores in MailerLite are tracked in our database , with the most stores launched in 2026 (250 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
250 active stores
1,019 active stores
953 active stores
808 active stores
744 active stores
779 active stores
821 active stores
587 active stores
515 active stores
477 active stores
246 active stores
207 active stores
221 active stores
236 active stores
154 active stores
Distribution by Launch Year
2.8% of tracked active stores
11.3% of tracked active stores
10.5% of tracked active stores
8.9% of tracked active stores
8.2% of tracked active stores
8.6% of tracked active stores
9.1% of tracked active stores
6.5% of tracked active stores
5.7% of tracked active stores
5.3% of tracked active stores
2.7% of tracked active stores
2.3% of tracked active stores
2.4% of tracked active stores
2.6% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 250 | 2.77% |
| 2025 | 1019 | 11.27% |
| 2024 | 953 | 10.54% |
| 2023 | 808 | 8.94% |
| 2022 | 744 | 8.23% |
| 2021 | 779 | 8.62% |
| 2020 | 821 | 9.08% |
| 2019 | 587 | 6.49% |
| 2018 | 515 | 5.70% |
| 2017 | 477 | 5.28% |
| 2016 | 246 | 2.72% |
| 2015 | 207 | 2.29% |
| 2014 | 221 | 2.44% |
| 2013 | 236 | 2.61% |
| 2012 | 154 | 1.70% |
Geographic Distribution
Poland stores with 14.4% (1,304 active verified stores) , followed by United States (12.7%) and Hungary (7.9%) .
Base: 9,059 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,304 active verified stores
1,152 active verified stores
713 active verified stores
580 active verified stores
432 active verified stores
368 active verified stores
291 active verified stores
278 active verified stores
254 active verified stores
250 active verified stores
Visual Distribution
1,304 active verified stores
1,152 active verified stores
713 active verified stores
580 active verified stores
432 active verified stores
368 active verified stores
291 active verified stores
278 active verified stores
254 active verified stores
250 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 1304 | 14.39% |
| United States | 1152 | 12.72% |
| Hungary | 713 | 7.87% |
| United Kingdom | 580 | 6.40% |
| Spain | 432 | 4.77% |
| Netherlands | 368 | 4.06% |
| France | 291 | 3.21% |
| Italy | 278 | 3.07% |
| Australia | 254 | 2.80% |
| Slovenia | 250 | 2.76% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
BigCommerce - Health & Beauty
Custom
Shopify - Toys & Games
BigCommerce - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Furniture & Home Decor
WooCommerce - Gifts & Special Occasions
WooCommerce
WooCommerce - Clothing & Accessories
Quickbutik - Books & Media
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 21.5k | 100.00% |
| Emails | 14.2k | 66.07% |
| Phones | 9.7k | 45.21% |
| Ecommerce platform | 21.4k | 99.73% |
| Couriers | 4.2k | 19.58% |
| Payment Providers | 7.4k | 34.37% |
| Categories | 8.9k | 41.61% |
| Social Media | 17.9k | 83.49% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MailerLite e-commerce landscape:
Analyze 9.1k verified e-commerce stores on MailerLite - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MailerLite e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MailerLite e-commerce intelligence?
-
We track 9.1k verified MailerLite e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.4% of displayed detection occurrences (6,893 occurrences) , followed by Facebook (32.1%) and YouTube (9.9%) .
Base: 21,253 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,893 occurrences
6,819 occurrences
2,104 occurrences
1,701 occurrences
1,161 occurrences
950 occurrences
742 occurrences
534 occurrences
313 occurrences
36 occurrences
Visual Distribution
6,893 occurrences
6,819 occurrences
2,104 occurrences
1,701 occurrences
1,161 occurrences
950 occurrences
742 occurrences
534 occurrences
313 occurrences
36 occurrences