Google Analytics Enhanced eCommerce Technology Adoption in E-commerce
Discover 244 verified e-commerce stores using Google Analytics Enhanced eCommerce. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 904 domains. 244 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
244 verified active stores out of 904 detected · 27.0% verification rate
E-commerce Platforms Distribution
Custom stores with 67.2% of stores with physical delivery (164 stores) , followed by Shopware (14.8%) and Shopify (5.7%) .
Base: 244 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
164 stores
36 stores
14 stores
13 stores
3 stores
3 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution
164 stores
36 stores
14 stores
13 stores
3 stores
3 stores
2 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 164 | 67.21% |
| Shopware | 36 | 14.75% |
| Shopify | 14 | 5.74% |
| Magento | 13 | 5.33% |
| SAP Commerce Cloud | 3 | 1.23% |
| PrestaShop | 3 | 1.23% |
| Oracle Commerce | 2 | 0.82% |
| Salesforce Commerce Cloud | 2 | 0.82% |
| 1C-Bitrix | 1 | 0.41% |
| nopCommerce | 1 | 0.41% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 18.1% share of detected Google Analytics Enhanced eCommerce e-commerce signals (164) , with Shopware at 4.4% and Shopify at 2.2% (June 2026) .
Base: 904 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
164 websites
40 websites
20 websites
34 websites
5 websites
121 websites
5 websites
5 websites
2 websites
10 websites
Visual Distribution
164 websites
40 websites
20 websites
34 websites
5 websites
121 websites
5 websites
5 websites
2 websites
10 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 164 | 18.14% |
| Shopware | 40 | 4.42% |
| Shopify | 20 | 2.21% |
| Magento | 34 | 3.76% |
| SAP Commerce Cloud | 5 | 0.55% |
| PrestaShop | 121 | 13.38% |
| Oracle Commerce | 5 | 0.55% |
| Salesforce Commerce Cloud | 5 | 0.55% |
| 1C-Bitrix | 2 | 0.22% |
| nopCommerce | 10 | 1.11% |
Categories Distribution
Toys & Games stores with 25.8% of all stores (63 stores) , followed by Health & Beauty (14.3%) and Food & Beverages (3.3%) .
Base: 244 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
63 stores
35 stores
8 stores
6 stores
6 stores
6 stores
4 stores
4 stores
3 stores
1 stores
Visual Distribution
63 stores
35 stores
8 stores
6 stores
6 stores
6 stores
4 stores
4 stores
3 stores
1 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Toys & Games | 63 | 25.82% |
| Health & Beauty | 35 | 14.34% |
| Food & Beverages | 8 | 3.28% |
| Home & Garden | 6 | 2.46% |
| Clothing & Accessories | 6 | 2.46% |
| Tools & Hardware | 6 | 2.46% |
| Sporting Goods & Outdoor Gear | 4 | 1.64% |
| Electronics & Technology | 4 | 1.64% |
| Gifts & Special Occasions | 3 | 1.23% |
| Business & Industrial | 1 | 0.41% |
Payment Providers Distribution
PayPal accounts for 25.3% of displayed detection occurrences (42 occurrences) , followed by Klarna (24.7%) and Mollie (21.7%) .
Base: 166 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
42 occurrences
41 occurrences
36 occurrences
13 occurrences
10 occurrences
7 occurrences
6 occurrences
5 occurrences
4 occurrences
2 occurrences
Visual Distribution
42 occurrences
41 occurrences
36 occurrences
13 occurrences
10 occurrences
7 occurrences
6 occurrences
5 occurrences
4 occurrences
2 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 42 | 25.30% |
| Klarna | 41 | 24.70% |
| Mollie | 36 | 21.69% |
| Giropay | 13 | 7.83% |
| MasterCard | 10 | 6.02% |
| American Express | 7 | 4.22% |
| Amazon Pay | 6 | 3.61% |
| PayPal Credit | 5 | 3.01% |
| Svea | 4 | 2.41% |
| Bolt | 2 | 1.20% |
Shipping Carriers Distribution
DSV accounts for 14.3% of displayed detection occurrences (2 occurrences) , followed by Postin (14.3%) and DHL (14.3%) .
Base: 14 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
2 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DSV | 2 | 14.29% |
| Postin | 2 | 14.29% |
| DHL | 2 | 14.29% |
| Schenker | 2 | 14.29% |
| Estes | 1 | 7.14% |
| InPost | 1 | 7.14% |
| JNE | 1 | 7.14% |
| Hermes | 1 | 7.14% |
| Slovenska posta | 1 | 7.14% |
| Royal Mail | 1 | 7.14% |
Store Launch Timeline
Over the past 12 months, 63 new stores were launched in Google Analytics Enhanced eCommerce , with the highest activity in 2026-05 (20 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
20 stores launched
6 stores launched
23 stores launched
1 stores launched
1 stores launched
7 stores launched
5 stores launched
Monthly Trend
31.7% of last 12 months
9.5% of last 12 months
36.5% of last 12 months
1.6% of last 12 months
1.6% of last 12 months
11.1% of last 12 months
7.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 20 | 31.75% |
| 2026-04 | 6 | 9.52% |
| 2026-03 | 23 | 36.51% |
| 2025-12 | 1 | 1.59% |
| 2025-11 | 1 | 1.59% |
| 2025-10 | 7 | 11.11% |
| 2025-08 | 5 | 7.94% |
Active Stores by Launch Year
Currently, 244 active stores in Google Analytics Enhanced eCommerce are tracked in our database , with the most stores launched in 2026 (50 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
50 active stores
28 active stores
15 active stores
16 active stores
6 active stores
7 active stores
15 active stores
17 active stores
7 active stores
8 active stores
1 active stores
9 active stores
7 active stores
5 active stores
7 active stores
Distribution by Launch Year
20.5% of tracked active stores
11.5% of tracked active stores
6.1% of tracked active stores
6.6% of tracked active stores
2.5% of tracked active stores
2.9% of tracked active stores
6.1% of tracked active stores
7.0% of tracked active stores
2.9% of tracked active stores
3.3% of tracked active stores
0.4% of tracked active stores
3.7% of tracked active stores
2.9% of tracked active stores
2.0% of tracked active stores
2.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 50 | 20.49% |
| 2025 | 28 | 11.48% |
| 2024 | 15 | 6.15% |
| 2023 | 16 | 6.56% |
| 2022 | 6 | 2.46% |
| 2021 | 7 | 2.87% |
| 2020 | 15 | 6.15% |
| 2019 | 17 | 6.97% |
| 2018 | 7 | 2.87% |
| 2017 | 8 | 3.28% |
| 2016 | 1 | 0.41% |
| 2015 | 9 | 3.69% |
| 2014 | 7 | 2.87% |
| 2013 | 5 | 2.05% |
| 2012 | 7 | 2.87% |
Geographic Distribution
Indonesia stores with 24.2% (59 active verified stores) , followed by United States (20.1%) and Germany (10.2%) .
Base: 244 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
59 active verified stores
49 active verified stores
25 active verified stores
10 active verified stores
9 active verified stores
8 active verified stores
7 active verified stores
7 active verified stores
4 active verified stores
4 active verified stores
Visual Distribution
59 active verified stores
49 active verified stores
25 active verified stores
10 active verified stores
9 active verified stores
8 active verified stores
7 active verified stores
7 active verified stores
4 active verified stores
4 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Indonesia | 59 | 24.18% |
| United States | 49 | 20.08% |
| Germany | 25 | 10.25% |
| France | 10 | 4.10% |
| Finland | 9 | 3.69% |
| United Kingdom | 8 | 3.28% |
| Spain | 7 | 2.87% |
| India | 7 | 2.87% |
| Taiwan | 4 | 1.64% |
| Australia | 4 | 1.64% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Salesforce Commerce Cloud
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Toys & Games
Custom - Health & Beauty
Custom - Toys & Games
Custom - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 904 | 100.00% |
| Emails | 81 | 8.96% |
| Phones | 435 | 48.12% |
| Ecommerce platform | 812 | 89.82% |
| Couriers | 22 | 2.43% |
| Payment Providers | 63 | 6.97% |
| Categories | 141 | 15.60% |
| Social Media | 151 | 16.70% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Analytics Enhanced eCommerce e-commerce landscape:
Analyze 244 verified e-commerce stores on Google Analytics Enhanced eCommerce - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Analytics Enhanced eCommerce e-commerce.
- Size Your Addressable Market
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Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Analytics Enhanced eCommerce e-commerce intelligence?
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We track 244 verified Google Analytics Enhanced eCommerce e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 24.6% of displayed detection occurrences (127 occurrences) , followed by Facebook (24.6%) and Twitter (21.3%) .
Base: 517 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
127 occurrences
127 occurrences
110 occurrences
98 occurrences
28 occurrences
12 occurrences
9 occurrences
3 occurrences
2 occurrences
1 occurrences
Visual Distribution
127 occurrences
127 occurrences
110 occurrences
98 occurrences
28 occurrences
12 occurrences
9 occurrences
3 occurrences
2 occurrences
1 occurrences