Google Analytics Enhanced eCommerce Technology Adoption in E-commerce
Discover 245.0 e-commerce stores using Google Analytics Enhanced eCommerce. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
PrestaShop leads with 45.9% of stores with physical delivery (111 stores) , followed by Custom (35.1%) and WooCommerce (6.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
111 stores
85 stores
16 stores
5 stores
4 stores
4 stores
3 stores
3 stores
2 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| PrestaShop | 111 | 45.87% |
| Custom | 85 | 35.12% |
| WooCommerce | 16 | 6.61% |
| Gomag | 5 | 2.07% |
| Yampi Virtual store | 4 | 1.65% |
| Magento | 4 | 1.65% |
| SAP Commerce Cloud | 3 | 1.24% |
| OpenCart | 3 | 1.24% |
| DanDomain Webshop | 2 | 0.83% |
| Shopware | 2 | 0.83% |
| Shopify | 2 | 0.83% |
| 1C-Bitrix | 2 | 0.83% |
| nopCommerce | 1 | 0.41% |
| CS Cart | 1 | 0.41% |
| Oracle Commerce | 1 | 0.41% |
All Stores Distribution
PrestaShop holds 49.1% share of all Google Analytics Enhanced eCommerce e-commerce stores (346) , with Custom at 12.1% and WooCommerce at 15.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
346 stores
85 stores
111 stores
5 stores
86 stores
19 stores
4 stores
4 stores
3 stores
28 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| PrestaShop | 346 | 49.08% |
| Custom | 85 | 12.06% |
| WooCommerce | 111 | 15.74% |
| Gomag | 5 | 0.71% |
| Yampi Virtual store | 86 | 12.20% |
| Magento | 19 | 2.70% |
| SAP Commerce Cloud | 4 | 0.57% |
| OpenCart | 4 | 0.57% |
| DanDomain Webshop | 3 | 0.43% |
| Shopware | 28 | 3.97% |
| Shopify | 4 | 0.57% |
| 1C-Bitrix | 7 | 0.99% |
| nopCommerce | 1 | 0.14% |
| CS Cart | 1 | 0.14% |
| Oracle Commerce | 1 | 0.14% |
Categories Distribution
Health & Beauty leads with 20.0% of all stores (34 stores) , followed by Clothing & Accessories (20.0%) and Furniture & Home Decor (10.6%) .
Top 10 Categories
34 stores
34 stores
18 stores
13 stores
13 stores
10 stores
9 stores
8 stores
8 stores
7 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 34 | 20.00% |
| Clothing & Accessories | 34 | 20.00% |
| Furniture & Home Decor | 18 | 10.59% |
| Food & Beverages | 13 | 7.65% |
| Jewelry & Watches | 13 | 7.65% |
| Home & Garden | 10 | 5.88% |
| Tools & Hardware | 9 | 5.29% |
| Sporting Goods & Outdoor Gear | 8 | 4.71% |
| Gifts & Special Occasions | 8 | 4.71% |
| Electronics & Technology | 7 | 4.12% |
| Vehicles & Parts | 5 | 2.94% |
| Arts & Entertainment | 4 | 2.35% |
| Books & Media | 3 | 1.76% |
| Office Supplies | 2 | 1.18% |
| Baby & Toddler | 2 | 1.18% |
Payment Providers Distribution
PayPal leads with 28.7% among AI-verified physical stores (29 stores) , followed by MasterCard (14.9%) and Klarna (8.9%) .
Base: 167 AI-verified physical stores with detectable payment providers (18.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
29 stores
15 stores
9 stores
7 stores
7 stores
6 stores
6 stores
4 stores
4 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 29 | 28.71% |
| MasterCard | 15 | 14.85% |
| Klarna | 9 | 8.91% |
| VISA | 7 | 6.93% |
| PayU | 7 | 6.93% |
| Przelewy24 | 6 | 5.94% |
| American Express | 6 | 5.94% |
| Apple Pay | 4 | 3.96% |
| BLIK | 4 | 3.96% |
| Stripe Connect | 3 | 2.97% |
| Amazon Pay | 3 | 2.97% |
| Google Pay | 2 | 1.98% |
| Svea | 2 | 1.98% |
| Bancontact | 2 | 1.98% |
| PayPro | 2 | 1.98% |
Shipping Carriers Distribution
UPS leads with 16.9% among AI-verified physical stores (15 stores) , followed by DHL (10.1%) and DPD (9.0%) .
Base: 153 AI-verified physical stores with detectable shipping carriers (17.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
15 stores
9 stores
8 stores
8 stores
8 stores
7 stores
6 stores
6 stores
5 stores
4 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 15 | 16.85% |
| DHL | 9 | 10.11% |
| DPD | 8 | 8.99% |
| InPost | 8 | 8.99% |
| GLS | 8 | 8.99% |
| Colissimo | 7 | 7.87% |
| FedEx | 6 | 6.74% |
| Poczta Polska | 6 | 6.74% |
| USPS | 5 | 5.62% |
| Mondial Relay | 4 | 4.49% |
| Schenker | 3 | 3.37% |
| TNT | 3 | 3.37% |
| Hermes | 3 | 3.37% |
| Matkahuollon | 2 | 2.25% |
| Matkahuolto | 2 | 2.25% |
Store Launch Timeline
Over the past 12 months, 8 new stores were launched in Google Analytics Enhanced eCommerce , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
5 stores launched
1 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1 | 12.50% |
| 2025-10 | 5 | 62.50% |
| 2025-09 | 1 | 12.50% |
| 2025-02 | 1 | 12.50% |
Active Stores by Launch Year
Currently, 244 active stores in Google Analytics Enhanced eCommerce are tracked in our database , with the most stores launched in 2025 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8 active stores
14 active stores
7 active stores
13 active stores
16 active stores
20 active stores
20 active stores
20 active stores
12 active stores
9 active stores
19 active stores
8 active stores
18 active stores
7 active stores
5 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 8 | 3.28% |
| 2024 | 14 | 5.74% |
| 2023 | 7 | 2.87% |
| 2022 | 13 | 5.33% |
| 2021 | 16 | 6.56% |
| 2020 | 20 | 8.20% |
| 2019 | 20 | 8.20% |
| 2018 | 20 | 8.20% |
| 2017 | 12 | 4.92% |
| 2016 | 9 | 3.69% |
| 2015 | 19 | 7.79% |
| 2014 | 8 | 3.28% |
| 2013 | 18 | 7.38% |
| 2012 | 7 | 2.87% |
| 2011 | 5 | 2.05% |
| 2010 | 3 | 1.23% |
| 2009 | 5 | 2.05% |
| 2008 | 7 | 2.87% |
| 2007 | 3 | 1.23% |
| 2006 | 2 | 0.82% |
| 2005 | 3 | 1.23% |
| 2004 | 3 | 1.23% |
| 2003 | 3 | 1.23% |
| 2002 | 3 | 1.23% |
| 2001 | 3 | 1.23% |
| 2000 | 6 | 2.46% |
| 1999 | 2 | 0.82% |
| 1997 | 2 | 0.82% |
| 1996 | 3 | 1.23% |
Geographic Distribution
France leads with 13.0% (23 AI-verified stores) , followed by United States (11.3%) and Poland (10.2%) .
Base: 177 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
23 AI-verified stores
20 AI-verified stores
18 AI-verified stores
16 AI-verified stores
15 AI-verified stores
13 AI-verified stores
10 AI-verified stores
8 AI-verified stores
6 AI-verified stores
6 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| France | 23 | 12.99% |
| United States | 20 | 11.30% |
| Poland | 18 | 10.17% |
| Spain | 16 | 9.04% |
| Russia | 15 | 8.47% |
| Italy | 13 | 7.34% |
| Ukraine | 10 | 5.65% |
| Romania | 8 | 4.52% |
| Indonesia | 6 | 3.39% |
| Finland | 6 | 3.39% |
| Brazil | 6 | 3.39% |
| Belgium | 4 | 2.26% |
| United Kingdom | 4 | 2.26% |
| Lithuania | 4 | 2.26% |
| Slovakia | 4 | 2.26% |
| Hungary | 4 | 2.26% |
| Switzerland | 4 | 2.26% |
| Germany | 4 | 2.26% |
| Czechia | 4 | 2.26% |
| Sweden | 4 | 2.26% |
Featured Stores
Discover the strongest performers and newest entrants in Google Analytics Enhanced eCommerce's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 901.0 | 100.00% |
| Emails | 349.0 | 38.73% |
| Phones | 395.0 | 43.84% |
| Ecommerce platform | 884.0 | 98.11% |
| Couriers | 153.0 | 16.98% |
| Payment Providers | 167.0 | 18.53% |
| Categories | 204.0 | 22.64% |
| Social Media | 263.0 | 29.19% |
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Use our detailed Google Analytics Enhanced eCommerce E-commerce Database to:
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Frequently Asked Questions
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Our database covers over 245.0 Google Analytics Enhanced eCommerce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
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Social Media Usage
Facebook leads with 31.6% among stores with at least one detectable social profile (126 stores) , followed by Instagram (27.3%) and YouTube (12.3%) .
Base: 263 stores with any detectable social profile (29.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
126 stores
109 stores
49 stores
33 stores
29 stores
21 stores
15 stores
10 stores
5 stores
2 stores
Visual Distribution