Google Analytics Enhanced eCommerce Technology Adoption in E-commerce
Discover 180.0 verified e-commerce stores using Google Analytics Enhanced eCommerce. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 921.0 domains. 180.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
180.0 verified active stores out of 921.0 detected · 19.5% verification rate
E-commerce Platforms Distribution
Custom leads with 63.1% of stores with physical delivery (113 stores) , followed by Magento (10.1%) and Shopify (8.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
113 stores
18 stores
16 stores
14 stores
3 stores
3 stores
3 stores
2 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 113 | 63.13% |
| Magento | 18 | 10.06% |
| Shopify | 16 | 8.94% |
| Shopware | 14 | 7.82% |
| PrestaShop | 3 | 1.68% |
| Oracle Commerce | 3 | 1.68% |
| Salesforce Commerce Cloud | 3 | 1.68% |
| SAP Commerce Cloud | 2 | 1.12% |
| BigCommerce | 1 | 0.56% |
| Cafe24 | 1 | 0.56% |
| Stock Manager Advance (SMA) with Shop Module | 1 | 0.56% |
| nopCommerce | 1 | 0.56% |
| OpenCart | 1 | 0.56% |
| WooCommerce | 1 | 0.56% |
| E3Commerce | 1 | 0.56% |
All Stores Distribution
Custom holds 24.4% share of all Google Analytics Enhanced eCommerce e-commerce stores (113) , with Magento at 8.4% and Shopify at 4.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
113 stores
39 stores
22 stores
14 stores
145 stores
6 stores
6 stores
6 stores
2 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 113 | 24.41% |
| Magento | 39 | 8.42% |
| Shopify | 22 | 4.75% |
| Shopware | 14 | 3.02% |
| PrestaShop | 145 | 31.32% |
| Oracle Commerce | 6 | 1.30% |
| Salesforce Commerce Cloud | 6 | 1.30% |
| SAP Commerce Cloud | 6 | 1.30% |
| BigCommerce | 2 | 0.43% |
| Cafe24 | 1 | 0.22% |
| Stock Manager Advance (SMA) with Shop Module | 1 | 0.22% |
| nopCommerce | 3 | 0.65% |
| OpenCart | 4 | 0.86% |
| WooCommerce | 100 | 21.60% |
| E3Commerce | 1 | 0.22% |
Categories Distribution
Health & Beauty leads with 21.1% of all stores (16 stores) , followed by Sporting Goods & Outdoor Gear (14.5%) and Electronics & Technology (11.8%) .
Base: 76 AI-verified stores with physical delivery and detected product categories (42.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
16 stores
11 stores
9 stores
7 stores
7 stores
6 stores
6 stores
5 stores
3 stores
3 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 16 | 21.05% |
| Sporting Goods & Outdoor Gear | 11 | 14.47% |
| Electronics & Technology | 9 | 11.84% |
| Toys & Games | 7 | 9.21% |
| Clothing & Accessories | 7 | 9.21% |
| Tools & Hardware | 6 | 7.89% |
| Food & Beverages | 6 | 7.89% |
| Home & Garden | 5 | 6.58% |
| Gifts & Special Occasions | 3 | 3.95% |
| Books & Media | 3 | 3.95% |
| Jewelry & Watches | 1 | 1.32% |
| Pets & Pet Supplies | 1 | 1.32% |
| Business & Industrial | 1 | 1.32% |
Payment Providers Distribution
Klarna leads with 26.2% among AI-verified physical stores (22 stores) , followed by PayPal (20.2%) and Mollie (16.7%) .
Base: 33 AI-verified physical stores with detectable payment providers (3.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
22 stores
17 stores
14 stores
5 stores
4 stores
4 stores
3 stores
3 stores
3 stores
2 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 22 | 26.19% |
| PayPal | 17 | 20.24% |
| Mollie | 14 | 16.67% |
| American Express | 5 | 5.95% |
| MasterCard | 4 | 4.76% |
| Apple Pay | 4 | 4.76% |
| Giropay | 3 | 3.57% |
| Bolt | 3 | 3.57% |
| Svea | 3 | 3.57% |
| Stripe Connect | 2 | 2.38% |
| Amazon Pay | 2 | 2.38% |
| JCB | 2 | 2.38% |
| Twint | 1 | 1.19% |
| Stelo | 1 | 1.19% |
| MangoPay | 1 | 1.19% |
Shipping Carriers Distribution
Postin leads with 13.0% among AI-verified physical stores (3 stores) , followed by Schenker (13.0%) and Matkahuolto (8.7%) .
Base: 20 AI-verified physical stores with detectable shipping carriers (2.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3 stores
3 stores
2 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Postin | 3 | 13.04% |
| Schenker | 3 | 13.04% |
| Matkahuolto | 2 | 8.70% |
| Hermes | 2 | 8.70% |
| DHL | 2 | 8.70% |
| Matkahuollon | 2 | 8.70% |
| Raben | 1 | 4.35% |
| InPost | 1 | 4.35% |
| Posti | 1 | 4.35% |
| FedEx | 1 | 4.35% |
| Australia Post | 1 | 4.35% |
| JX | 1 | 4.35% |
| GLS | 1 | 4.35% |
| Slovenska posta | 1 | 4.35% |
| Estes | 1 | 4.35% |
Store Launch Timeline
Over the past 12 months, 33 new stores were launched in Google Analytics Enhanced eCommerce , with the highest activity in 2026-01 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
1 stores launched
9 stores launched
6 stores launched
13 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 1 | 3.03% |
| 2025-12 | 2 | 6.06% |
| 2025-11 | 1 | 3.03% |
| 2025-10 | 9 | 27.27% |
| 2025-08 | 6 | 18.18% |
| 2025-06 | 13 | 39.39% |
| 2025-04 | 1 | 3.03% |
Active Stores by Launch Year
Currently, 180 active stores in Google Analytics Enhanced eCommerce are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
35 active stores
13 active stores
11 active stores
5 active stores
3 active stores
14 active stores
14 active stores
8 active stores
9 active stores
3 active stores
6 active stores
4 active stores
8 active stores
3 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.56% |
| 2025 | 35 | 19.44% |
| 2024 | 13 | 7.22% |
| 2023 | 11 | 6.11% |
| 2022 | 5 | 2.78% |
| 2021 | 3 | 1.67% |
| 2020 | 14 | 7.78% |
| 2019 | 14 | 7.78% |
| 2018 | 8 | 4.44% |
| 2017 | 9 | 5.00% |
| 2016 | 3 | 1.67% |
| 2015 | 6 | 3.33% |
| 2014 | 4 | 2.22% |
| 2013 | 8 | 4.44% |
| 2012 | 3 | 1.67% |
| 2011 | 3 | 1.67% |
| 2010 | 4 | 2.22% |
| 2009 | 3 | 1.67% |
| 2008 | 2 | 1.11% |
| 2007 | 1 | 0.56% |
| 2006 | 2 | 1.11% |
| 2005 | 4 | 2.22% |
| 2004 | 2 | 1.11% |
| 2003 | 2 | 1.11% |
| 2002 | 4 | 2.22% |
| 2001 | 1 | 0.56% |
| 2000 | 4 | 2.22% |
| 1999 | 1 | 0.56% |
| 1998 | 2 | 1.11% |
| 1997 | 4 | 2.22% |
| 1996 | 3 | 1.67% |
| 1995 | 1 | 0.56% |
Geographic Distribution
Indonesia leads with 37.7% (61 AI-verified stores) , followed by United States (19.8%) and Finland (6.2%) .
Base: 162 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
61 AI-verified stores
32 AI-verified stores
10 AI-verified stores
8 AI-verified stores
8 AI-verified stores
7 AI-verified stores
4 AI-verified stores
4 AI-verified stores
4 AI-verified stores
4 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Indonesia | 61 | 37.65% |
| United States | 32 | 19.75% |
| Finland | 10 | 6.17% |
| United Kingdom | 8 | 4.94% |
| Spain | 8 | 4.94% |
| Germany | 7 | 4.32% |
| Italy | 4 | 2.47% |
| Taiwan | 4 | 2.47% |
| Japan | 4 | 2.47% |
| India | 4 | 2.47% |
| Australia | 3 | 1.85% |
| Poland | 3 | 1.85% |
| France | 3 | 1.85% |
| Brazil | 2 | 1.23% |
| Austria | 2 | 1.23% |
| Canada | 2 | 1.23% |
| Switzerland | 2 | 1.23% |
| Ukraine | 1 | 0.62% |
| New Zealand | 1 | 0.62% |
| Bulgaria | 1 | 0.62% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Salesforce Commerce Cloud - Toys & Games
Custom
Custom
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 921.0 | 100.00% |
| Emails | 54.0 | 5.86% |
| Phones | 440.0 | 47.77% |
| Ecommerce platform | 830.0 | 90.12% |
| Couriers | 20.0 | 2.17% |
| Payment Providers | 33.0 | 3.58% |
| Categories | 78.0 | 8.47% |
| Social Media | 80.0 | 8.69% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Analytics Enhanced eCommerce e-commerce landscape:
Analyze 180.0 verified e-commerce stores on Google Analytics Enhanced eCommerce - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Analytics Enhanced eCommerce e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Analytics Enhanced eCommerce e-commerce intelligence?
-
We track 180.0 verified Google Analytics Enhanced eCommerce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 22.1% among stores with at least one detectable social profile (59 stores) , followed by Instagram (22.1%) and YouTube (15.0%) .
Base: 80 stores with any detectable social profile (8.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
59 stores
59 stores
40 stores
37 stores
31 stores
21 stores
10 stores
6 stores
2 stores
2 stores
Visual Distribution