Facebook Pixel Technology Adoption in E-commerce
Discover 707.3k verified e-commerce stores using Facebook Pixel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.0m domains. 707.3k verified as active stores with physical delivery.
· · Next full refresh: April 2026
707.3k verified active stores out of 1.0m detected · 69.9% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 45.2% of stores with physical delivery (291,024 stores) , followed by Custom (19.2%) and Nuvemshop (10.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
291,024 stores
123,569 stores
64,409 stores
59,657 stores
32,976 stores
13,192 stores
12,475 stores
11,474 stores
10,145 stores
5,954 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 291024 | 45.15% |
| Custom | 123569 | 19.17% |
| Nuvemshop | 64409 | 9.99% |
| Shopify | 59657 | 9.26% |
| Cafe24 | 32976 | 5.12% |
| PrestaShop | 13192 | 2.05% |
| Shoptet | 12475 | 1.94% |
| Magento | 11474 | 1.78% |
| BigCommerce | 10145 | 1.57% |
| OpenCart | 5954 | 0.92% |
| Ikas | 5815 | 0.90% |
| GetBazaar | 4010 | 0.62% |
| YouCan | 3331 | 0.52% |
| Squarespace Commerce | 3312 | 0.51% |
| Imweb | 3217 | 0.50% |
All Stores Distribution
WooCommerce holds 57.5% share of all Facebook Pixel e-commerce stores (521,614) , with Custom at 13.6% and Nuvemshop at 7.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
521,614 stores
123,569 stores
65,033 stores
65,266 stores
33,858 stores
14,150 stores
12,805 stores
13,135 stores
10,948 stores
6,957 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 521614 | 57.47% |
| Custom | 123569 | 13.61% |
| Nuvemshop | 65033 | 7.17% |
| Shopify | 65266 | 7.19% |
| Cafe24 | 33858 | 3.73% |
| PrestaShop | 14150 | 1.56% |
| Shoptet | 12805 | 1.41% |
| Magento | 13135 | 1.45% |
| BigCommerce | 10948 | 1.21% |
| OpenCart | 6957 | 0.77% |
| Ikas | 5961 | 0.66% |
| GetBazaar | 4016 | 0.44% |
| YouCan | 3412 | 0.38% |
| Squarespace Commerce | 20358 | 2.24% |
| Imweb | 6519 | 0.72% |
Categories Distribution
Clothing & Accessories leads with 22.6% of all stores (139,921 stores) , followed by Health & Beauty (16.8%) and Food & Beverages (10.6%) .
Base: 620,385 AI-verified stores with physical delivery and detected product categories (87.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
139,921 stores
104,235 stores
65,461 stores
48,316 stores
36,249 stores
33,382 stores
31,434 stores
30,427 stores
23,551 stores
22,842 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 139921 | 22.55% |
| Health & Beauty | 104235 | 16.80% |
| Food & Beverages | 65461 | 10.55% |
| Home & Garden | 48316 | 7.79% |
| Sporting Goods & Outdoor Gear | 36249 | 5.84% |
| Jewelry & Watches | 33382 | 5.38% |
| Arts & Entertainment | 31434 | 5.07% |
| Electronics & Technology | 30427 | 4.90% |
| Furniture & Home Decor | 23551 | 3.80% |
| Gifts & Special Occasions | 22842 | 3.68% |
| Tools & Hardware | 22057 | 3.56% |
| Toys & Games | 20674 | 3.33% |
| Vehicles & Parts | 16503 | 2.66% |
| Business & Industrial | 15914 | 2.57% |
| Pets & Pet Supplies | 9419 | 1.52% |
Payment Providers Distribution
PayPal leads with 22.8% among AI-verified physical stores (75,959 stores) , followed by MasterCard (14.3%) and American Express (9.7%) .
Base: 253,365 AI-verified physical stores with detectable payment providers (25.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
75,959 stores
47,673 stores
32,181 stores
30,693 stores
25,498 stores
23,012 stores
20,909 stores
17,693 stores
16,218 stores
14,962 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 75959 | 22.78% |
| MasterCard | 47673 | 14.30% |
| American Express | 32181 | 9.65% |
| Stripe Connect | 30693 | 9.21% |
| Mercado Pago | 25498 | 7.65% |
| VISA | 23012 | 6.90% |
| Boleto | 20909 | 6.27% |
| Apple Pay | 17693 | 5.31% |
| Klarna | 16218 | 4.86% |
| Google Pay | 14962 | 4.49% |
| JCB | 7193 | 2.16% |
| Bolt | 6220 | 1.87% |
| PayU | 5905 | 1.77% |
| Przelewy24 | 5099 | 1.53% |
| BLIK | 4210 | 1.26% |
Shipping Carriers Distribution
DHL leads with 14.7% among AI-verified physical stores (27,761 stores) , followed by UPS (13.9%) and GLS (11.1%) .
Base: 185,031 AI-verified physical stores with detectable shipping carriers (18.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 27761 | 14.69% |
| UPS | 26206 | 13.87% |
| GLS | 20889 | 11.05% |
| DPD | 20591 | 10.89% |
| Correios | 19837 | 10.50% |
| FedEx | 15446 | 8.17% |
| USPS | 15353 | 8.12% |
| Estes | 8179 | 4.33% |
| InPost | 7937 | 4.20% |
| Royal Mail | 5964 | 3.16% |
| TNT | 4397 | 2.33% |
| PostNL | 4190 | 2.22% |
| Australia Post | 4172 | 2.21% |
| Colissimo | 4076 | 2.16% |
| Ceska Posta | 4009 | 2.12% |
Store Launch Timeline
Over the past 12 months, 107,158 new stores were launched in Facebook Pixel , with the highest activity in 2026-02 (8,856 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8,856 stores launched
9,681 stores launched
9,373 stores launched
10,258 stores launched
10,324 stores launched
10,244 stores launched
9,856 stores launched
10,502 stores launched
9,194 stores launched
9,603 stores launched
8,821 stores launched
446 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 8856 | 8.26% |
| 2026-01 | 9681 | 9.03% |
| 2025-12 | 9373 | 8.75% |
| 2025-11 | 10258 | 9.57% |
| 2025-10 | 10324 | 9.63% |
| 2025-09 | 10244 | 9.56% |
| 2025-08 | 9856 | 9.20% |
| 2025-07 | 10502 | 9.80% |
| 2025-06 | 9194 | 8.58% |
| 2025-05 | 9603 | 8.96% |
| 2025-04 | 8821 | 8.23% |
| 2025-03 | 446 | 0.42% |
Active Stores by Launch Year
Currently, 701,364 active stores in Facebook Pixel are tracked in our database , with the most stores launched in 2026 (18,611 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
18,611 active stores
109,293 active stores
70,833 active stores
56,077 active stores
49,419 active stores
57,978 active stores
61,437 active stores
38,583 active stores
37,875 active stores
31,971 active stores
20,392 active stores
16,689 active stores
16,500 active stores
19,975 active stores
12,287 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 18611 | 2.65% |
| 2025 | 109293 | 15.58% |
| 2024 | 70833 | 10.10% |
| 2023 | 56077 | 8.00% |
| 2022 | 49419 | 7.05% |
| 2021 | 57978 | 8.27% |
| 2020 | 61437 | 8.76% |
| 2019 | 38583 | 5.50% |
| 2018 | 37875 | 5.40% |
| 2017 | 31971 | 4.56% |
| 2016 | 20392 | 2.91% |
| 2015 | 16689 | 2.38% |
| 2014 | 16500 | 2.35% |
| 2013 | 19975 | 2.85% |
| 2012 | 12287 | 1.75% |
| 2011 | 11554 | 1.65% |
| 2010 | 10083 | 1.44% |
| 2009 | 9533 | 1.36% |
| 2008 | 7467 | 1.06% |
| 2007 | 6895 | 0.98% |
| 2006 | 5007 | 0.71% |
| 2005 | 4310 | 0.61% |
| 2004 | 5127 | 0.73% |
| 2003 | 4555 | 0.65% |
| 2002 | 3847 | 0.55% |
| 2001 | 4812 | 0.69% |
| 2000 | 3694 | 0.53% |
| 1999 | 2774 | 0.40% |
| 1998 | 1903 | 0.27% |
| 1997 | 1080 | 0.15% |
| 1996 | 652 | 0.09% |
| 1995 | 151 | 0.02% |
Geographic Distribution
United States leads with 16.7% (77,822 AI-verified stores) , followed by Brazil (11.9%) and South Korea (7.3%) .
Base: 464,636 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
77,822 AI-verified stores
55,435 AI-verified stores
34,111 AI-verified stores
31,712 AI-verified stores
30,427 AI-verified stores
23,267 AI-verified stores
21,686 AI-verified stores
20,076 AI-verified stores
19,302 AI-verified stores
18,485 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 77822 | 16.75% |
| Brazil | 55435 | 11.93% |
| South Korea | 34111 | 7.34% |
| Argentina | 31712 | 6.83% |
| India | 30427 | 6.55% |
| Italy | 23267 | 5.01% |
| United Kingdom | 21686 | 4.67% |
| Ukraine | 20076 | 4.32% |
| Turkey | 19302 | 4.15% |
| Poland | 18485 | 3.98% |
| Spain | 16753 | 3.61% |
| Czechia | 15550 | 3.35% |
| France | 14998 | 3.23% |
| Romania | 14164 | 3.05% |
| Australia | 13418 | 2.89% |
| Netherlands | 12387 | 2.67% |
| Germany | 12182 | 2.62% |
| Vietnam | 11947 | 2.57% |
| Bangladesh | 11220 | 2.41% |
| Hungary | 9694 | 2.09% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Shopify
Custom - Electronics & Technology
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Home & Garden
WooCommerce
Shopify
Shopify - Books & Media
Nuvemshop - Furniture & Home Decor
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.0m | 100.00% |
| Emails | 581.0k | 57.43% |
| Phones | 314.0k | 31.03% |
| Ecommerce platform | 1.0m | 99.40% |
| Couriers | 185.0k | 18.29% |
| Payment Providers | 253.4k | 25.04% |
| Categories | 664.7k | 65.70% |
| Social Media | 820.1k | 81.05% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Facebook Pixel e-commerce landscape:
Analyze 707.3k verified e-commerce stores on Facebook Pixel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Facebook Pixel e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Facebook Pixel e-commerce intelligence?
-
We track 707.3k verified Facebook Pixel e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.5% among stores with at least one detectable social profile (500,898 stores) , followed by Facebook (31.0%) and YouTube (10.7%) .
Base: 820,088 stores with any detectable social profile (81.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
500,898 stores
477,160 stores
165,068 stores
96,031 stores
80,595 stores
71,492 stores
58,211 stores
55,885 stores
31,841 stores
2,043 stores
Visual Distribution