Facebook Pixel Technology Adoption in E-commerce
Discover 705.9k verified e-commerce stores using Facebook Pixel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 994.4k domains. 705.9k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
705.9k verified active stores out of 994.4k detected · 71.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 44.6% of stores with physical delivery (286,449 stores) , followed by Custom (19.8%) and Nuvemshop (10.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
286,449 stores
127,434 stores
64,978 stores
52,142 stores
34,011 stores
12,784 stores
12,763 stores
10,956 stores
9,412 stores
7,841 stores
Visual Distribution
286,449 stores
127,434 stores
64,978 stores
52,142 stores
34,011 stores
12,784 stores
12,763 stores
10,956 stores
9,412 stores
7,841 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 286449 | 44.62% |
| Custom | 127434 | 19.85% |
| Nuvemshop | 64978 | 10.12% |
| Shopify | 52142 | 8.12% |
| Cafe24 | 34011 | 5.30% |
| Shoptet | 12784 | 1.99% |
| PrestaShop | 12763 | 1.99% |
| Magento | 10956 | 1.71% |
| BigCommerce | 9412 | 1.47% |
| Loja Integrada | 7841 | 1.22% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 56.9% share of all Facebook Pixel e-commerce stores (512,318) , with Custom at 14.2% and Nuvemshop at 7.3% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
512,318 stores
127,434 stores
65,576 stores
57,275 stores
34,877 stores
13,109 stores
13,662 stores
12,579 stores
10,427 stores
7,978 stores
Visual Distribution
512,318 stores
127,434 stores
65,576 stores
57,275 stores
34,877 stores
13,109 stores
13,662 stores
12,579 stores
10,427 stores
7,978 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 512318 | 56.94% |
| Custom | 127434 | 14.16% |
| Nuvemshop | 65576 | 7.29% |
| Shopify | 57275 | 6.37% |
| Cafe24 | 34877 | 3.88% |
| Shoptet | 13109 | 1.46% |
| PrestaShop | 13662 | 1.52% |
| Magento | 12579 | 1.40% |
| BigCommerce | 10427 | 1.16% |
| Loja Integrada | 7978 | 0.89% |
Categories Distribution
Clothing & Accessories stores with 22.4% of all stores (138,883 stores) , followed by Health & Beauty (16.9%) and Food & Beverages (10.6%) .
Base: 619,232 AI-verified stores with physical delivery and detected product categories (87.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
138,883 stores
104,383 stores
65,478 stores
48,345 stores
35,785 stores
33,714 stores
31,239 stores
30,087 stores
23,561 stores
22,258 stores
Visual Distribution
138,883 stores
104,383 stores
65,478 stores
48,345 stores
35,785 stores
33,714 stores
31,239 stores
30,087 stores
23,561 stores
22,258 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 138883 | 22.43% |
| Health & Beauty | 104383 | 16.86% |
| Food & Beverages | 65478 | 10.57% |
| Home & Garden | 48345 | 7.81% |
| Sporting Goods & Outdoor Gear | 35785 | 5.78% |
| Jewelry & Watches | 33714 | 5.44% |
| Arts & Entertainment | 31239 | 5.04% |
| Electronics & Technology | 30087 | 4.86% |
| Furniture & Home Decor | 23561 | 3.80% |
| Gifts & Special Occasions | 22258 | 3.59% |
Payment Providers Distribution
PayPal stores with 21.7% among AI-verified physical stores (70,577 stores) , followed by MasterCard (13.5%) and Stripe Connect (9.8%) .
Base: 247,923 AI-verified physical stores with detectable payment providers (24.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
70,577 stores
43,930 stores
31,851 stores
28,224 stores
26,264 stores
23,148 stores
22,493 stores
18,944 stores
14,866 stores
14,595 stores
Visual Distribution
70,577 stores
43,930 stores
31,851 stores
28,224 stores
26,264 stores
23,148 stores
22,493 stores
18,944 stores
14,866 stores
14,595 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 70577 | 21.70% |
| MasterCard | 43930 | 13.51% |
| Stripe Connect | 31851 | 9.79% |
| American Express | 28224 | 8.68% |
| Mercado Pago | 26264 | 8.08% |
| Boleto | 23148 | 7.12% |
| VISA | 22493 | 6.92% |
| Apple Pay | 18944 | 5.82% |
| Google Pay | 14866 | 4.57% |
| Klarna | 14595 | 4.49% |
Shipping Carriers Distribution
DHL stores with 13.7% among AI-verified physical stores (24,902 stores) , followed by UPS (12.7%) and Correios (12.5%) .
Base: 180,078 AI-verified physical stores with detectable shipping carriers (18.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
24,902 stores
23,205 stores
22,778 stores
20,539 stores
19,740 stores
13,510 stores
13,410 stores
10,487 stores
8,068 stores
5,206 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 24902 | 13.68% |
| UPS | 23205 | 12.75% |
| Correios | 22778 | 12.51% |
| GLS | 20539 | 11.28% |
| DPD | 19740 | 10.84% |
| USPS | 13510 | 7.42% |
| FedEx | 13410 | 7.37% |
| Estes | 10487 | 5.76% |
| InPost | 8068 | 4.43% |
| Royal Mail | 5206 | 2.86% |
Store Launch Timeline
Over the past 12 months, 105,401 new stores were launched in Facebook Pixel , with the highest activity in 2026-05 (10,442 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
10,442 stores launched
9,970 stores launched
8,942 stores launched
8,130 stores launched
8,899 stores launched
8,388 stores launched
9,319 stores launched
9,395 stores launched
9,385 stores launched
9,063 stores launched
9,556 stores launched
3,912 stores launched
Monthly Trend
9.9% of last 12 months
9.5% of last 12 months
8.5% of last 12 months
7.7% of last 12 months
8.4% of last 12 months
8.0% of last 12 months
8.8% of last 12 months
8.9% of last 12 months
8.9% of last 12 months
8.6% of last 12 months
9.1% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 10442 | 9.91% |
| 2026-04 | 9970 | 9.46% |
| 2026-03 | 8942 | 8.48% |
| 2026-02 | 8130 | 7.71% |
| 2026-01 | 8899 | 8.44% |
| 2025-12 | 8388 | 7.96% |
| 2025-11 | 9319 | 8.84% |
| 2025-10 | 9395 | 8.91% |
| 2025-09 | 9385 | 8.90% |
| 2025-08 | 9063 | 8.60% |
| 2025-07 | 9556 | 9.07% |
| 2025-06 | 3912 | 3.71% |
Active Stores by Launch Year
Currently, 700,165 active stores in Facebook Pixel are tracked in our database , with the most stores launched in 2026 (47,046 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
47,046 active stores
95,201 active stores
66,438 active stores
53,564 active stores
47,904 active stores
56,565 active stores
59,871 active stores
37,747 active stores
37,373 active stores
31,568 active stores
20,350 active stores
16,584 active stores
16,206 active stores
19,549 active stores
12,095 active stores
Distribution by Launch Year
6.7% of tracked active stores
13.6% of tracked active stores
9.5% of tracked active stores
7.7% of tracked active stores
6.8% of tracked active stores
8.1% of tracked active stores
8.6% of tracked active stores
5.4% of tracked active stores
5.3% of tracked active stores
4.5% of tracked active stores
2.9% of tracked active stores
2.4% of tracked active stores
2.3% of tracked active stores
2.8% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 47046 | 6.72% |
| 2025 | 95201 | 13.60% |
| 2024 | 66438 | 9.49% |
| 2023 | 53564 | 7.65% |
| 2022 | 47904 | 6.84% |
| 2021 | 56565 | 8.08% |
| 2020 | 59871 | 8.55% |
| 2019 | 37747 | 5.39% |
| 2018 | 37373 | 5.34% |
| 2017 | 31568 | 4.51% |
| 2016 | 20350 | 2.91% |
| 2015 | 16584 | 2.37% |
| 2014 | 16206 | 2.31% |
| 2013 | 19549 | 2.79% |
| 2012 | 12095 | 1.73% |
Geographic Distribution
United States stores with 15.1% (70,243 AI-verified stores) , followed by Brazil (13.4%) and South Korea (7.5%) .
Base: 465,310 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
70,243 AI-verified stores
62,492 AI-verified stores
34,813 AI-verified stores
32,220 AI-verified stores
31,402 AI-verified stores
22,949 AI-verified stores
20,396 AI-verified stores
20,395 AI-verified stores
20,014 AI-verified stores
19,018 AI-verified stores
Visual Distribution
70,243 AI-verified stores
62,492 AI-verified stores
34,813 AI-verified stores
32,220 AI-verified stores
31,402 AI-verified stores
22,949 AI-verified stores
20,396 AI-verified stores
20,395 AI-verified stores
20,014 AI-verified stores
19,018 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 70243 | 15.10% |
| Brazil | 62492 | 13.43% |
| South Korea | 34813 | 7.48% |
| Argentina | 32220 | 6.92% |
| India | 31402 | 6.75% |
| Italy | 22949 | 4.93% |
| United Kingdom | 20396 | 4.38% |
| Ukraine | 20395 | 4.38% |
| Turkey | 20014 | 4.30% |
| Poland | 19018 | 4.09% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Nuvemshop
Custom - Arts & Entertainment
Custom - Clothing & Accessories
Custom - Gifts & Special Occasions
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 994.4k | 100.00% |
| Emails | 559.2k | 56.23% |
| Phones | 479.7k | 48.24% |
| Ecommerce platform | 987.9k | 99.35% |
| Couriers | 180.1k | 18.11% |
| Payment Providers | 247.9k | 24.93% |
| Categories | 663.5k | 66.72% |
| Social Media | 809.3k | 81.39% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Facebook Pixel e-commerce landscape:
Analyze 705.9k verified e-commerce stores on Facebook Pixel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Facebook Pixel e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Facebook Pixel e-commerce intelligence?
-
We track 705.9k verified Facebook Pixel e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 32.8% among stores with at least one detectable social profile (502,688 stores) , followed by Facebook (31.0%) and YouTube (10.6%) .
Base: 809,316 stores with any detectable social profile (81.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
502,688 stores
474,846 stores
161,835 stores
97,249 stores
74,627 stores
67,935 stores
64,755 stores
54,281 stores
32,681 stores
1,911 stores
Visual Distribution
502,688 stores
474,846 stores
161,835 stores
97,249 stores
74,627 stores
67,935 stores
64,755 stores
54,281 stores
32,681 stores
1,911 stores