Facebook Pixel Technology Adoption in E-commerce
Discover 754.0k verified e-commerce stores using Facebook Pixel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.1m domains. 754.0k verified as active stores with physical delivery.
· · Next full refresh: March 2026
754.0k verified active stores out of 1.1m detected · 65.6% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 43.3% of stores with physical delivery (310,181 stores) , followed by Custom (24.0%) and Shopify (11.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
310,181 stores
172,278 stores
79,925 stores
68,177 stores
14,931 stores
12,834 stores
12,352 stores
10,552 stores
9,420 stores
7,175 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 310181 | 43.29% |
| Custom | 172278 | 24.04% |
| Shopify | 79925 | 11.15% |
| Nuvemshop | 68177 | 9.51% |
| PrestaShop | 14931 | 2.08% |
| Magento | 12834 | 1.79% |
| Shoptet | 12352 | 1.72% |
| BigCommerce | 10552 | 1.47% |
| Loja Integrada | 9420 | 1.31% |
| OpenCart | 7175 | 1.00% |
| Ikas | 5325 | 0.74% |
| YouCan | 3914 | 0.55% |
| Imweb | 3227 | 0.45% |
| Dooca | 3156 | 0.44% |
| 1C-Bitrix | 3152 | 0.44% |
All Stores Distribution
WooCommerce holds 55.4% share of all Facebook Pixel e-commerce stores (575,282) , with Custom at 16.6% and Shopify at 11.1% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
575,282 stores
172,278 stores
115,431 stores
70,677 stores
16,982 stores
15,676 stores
12,696 stores
11,450 stores
9,742 stores
8,849 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 575282 | 55.35% |
| Custom | 172278 | 16.58% |
| Shopify | 115431 | 11.11% |
| Nuvemshop | 70677 | 6.80% |
| PrestaShop | 16982 | 1.63% |
| Magento | 15676 | 1.51% |
| Shoptet | 12696 | 1.22% |
| BigCommerce | 11450 | 1.10% |
| Loja Integrada | 9742 | 0.94% |
| OpenCart | 8849 | 0.85% |
| Ikas | 5488 | 0.53% |
| YouCan | 4386 | 0.42% |
| Imweb | 6638 | 0.64% |
| Dooca | 3399 | 0.33% |
| 1C-Bitrix | 10312 | 0.99% |
Categories Distribution
Clothing & Accessories leads with 26.6% of all stores (163,560 stores) , followed by Health & Beauty (19.1%) and Food & Beverages (9.3%) .
Base: 614,195 AI-verified stores with physical delivery and detected product categories (81.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
163,560 stores
117,514 stores
57,279 stores
41,673 stores
41,097 stores
40,321 stores
31,550 stores
20,889 stores
18,287 stores
17,669 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 163560 | 26.63% |
| Health & Beauty | 117514 | 19.13% |
| Food & Beverages | 57279 | 9.33% |
| Electronics & Technology | 41673 | 6.78% |
| Jewelry & Watches | 41097 | 6.69% |
| Home & Garden | 40321 | 6.56% |
| Furniture & Home Decor | 31550 | 5.14% |
| Gifts & Special Occasions | 20889 | 3.40% |
| Vehicles & Parts | 18287 | 2.98% |
| Arts & Entertainment | 17669 | 2.88% |
| Sporting Goods & Outdoor Gear | 17575 | 2.86% |
| Tools & Hardware | 13002 | 2.12% |
| Pets & Pet Supplies | 12878 | 2.10% |
| Toys & Games | 10559 | 1.72% |
| Baby & Toddler | 10342 | 1.68% |
Payment Providers Distribution
PayPal leads with 23.3% among AI-verified physical stores (80,097 stores) , followed by MasterCard (14.7%) and American Express (10.2%) .
Base: 274,147 AI-verified physical stores with detectable payment providers (23.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
80,097 stores
50,619 stores
34,900 stores
32,194 stores
24,711 stores
21,637 stores
18,852 stores
18,384 stores
16,994 stores
14,817 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 80097 | 23.32% |
| MasterCard | 50619 | 14.74% |
| American Express | 34900 | 10.16% |
| Stripe Connect | 32194 | 9.37% |
| VISA | 24711 | 7.20% |
| Mercado Pago | 21637 | 6.30% |
| Boleto | 18852 | 5.49% |
| Apple Pay | 18384 | 5.35% |
| Klarna | 16994 | 4.95% |
| Google Pay | 14817 | 4.31% |
| JCB | 8399 | 2.45% |
| Bolt | 6330 | 1.84% |
| PayU | 5928 | 1.73% |
| Przelewy24 | 5331 | 1.55% |
| BLIK | 4210 | 1.23% |
Shipping Carriers Distribution
DHL leads with 14.4% among AI-verified physical stores (28,939 stores) , followed by UPS (13.7%) and Correios (11.9%) .
Base: 202,307 AI-verified physical stores with detectable shipping carriers (17.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 28939 | 14.41% |
| UPS | 27423 | 13.66% |
| Correios | 23911 | 11.91% |
| DPD | 21053 | 10.48% |
| GLS | 20462 | 10.19% |
| USPS | 16233 | 8.08% |
| FedEx | 16177 | 8.06% |
| Estes | 9628 | 4.79% |
| InPost | 8083 | 4.02% |
| Royal Mail | 6298 | 3.14% |
| TNT | 4809 | 2.39% |
| PostNL | 4659 | 2.32% |
| Australia Post | 4574 | 2.28% |
| Hermes | 4351 | 2.17% |
| Почта России | 4220 | 2.10% |
Store Launch Timeline
Over the past 12 months, 125,452 new stores were launched in Facebook Pixel , with the highest activity in 2026-01 (9,512 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
9,512 stores launched
9,009 stores launched
10,288 stores launched
10,530 stores launched
10,881 stores launched
11,204 stores launched
12,504 stores launched
10,920 stores launched
11,776 stores launched
10,771 stores launched
11,040 stores launched
7,017 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 9512 | 7.58% |
| 2025-12 | 9009 | 7.18% |
| 2025-11 | 10288 | 8.20% |
| 2025-10 | 10530 | 8.39% |
| 2025-09 | 10881 | 8.67% |
| 2025-08 | 11204 | 8.93% |
| 2025-07 | 12504 | 9.97% |
| 2025-06 | 10920 | 8.70% |
| 2025-05 | 11776 | 9.39% |
| 2025-04 | 10771 | 8.59% |
| 2025-03 | 11040 | 8.80% |
| 2025-02 | 7017 | 5.59% |
Active Stores by Launch Year
Currently, 748,570 active stores in Facebook Pixel are tracked in our database , with the most stores launched in 2026 (9,546 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9,546 active stores
126,652 active stores
77,065 active stores
60,148 active stores
52,686 active stores
62,232 active stores
65,416 active stores
40,802 active stores
41,794 active stores
34,267 active stores
21,621 active stores
17,660 active stores
17,230 active stores
21,194 active stores
12,863 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 9546 | 1.28% |
| 2025 | 126652 | 16.92% |
| 2024 | 77065 | 10.29% |
| 2023 | 60148 | 8.04% |
| 2022 | 52686 | 7.04% |
| 2021 | 62232 | 8.31% |
| 2020 | 65416 | 8.74% |
| 2019 | 40802 | 5.45% |
| 2018 | 41794 | 5.58% |
| 2017 | 34267 | 4.58% |
| 2016 | 21621 | 2.89% |
| 2015 | 17660 | 2.36% |
| 2014 | 17230 | 2.30% |
| 2013 | 21194 | 2.83% |
| 2012 | 12863 | 1.72% |
| 2011 | 12303 | 1.64% |
| 2010 | 10608 | 1.42% |
| 2009 | 9938 | 1.33% |
| 2008 | 7772 | 1.04% |
| 2007 | 7197 | 0.96% |
| 2006 | 5157 | 0.69% |
| 2005 | 4486 | 0.60% |
| 2004 | 5431 | 0.73% |
| 2003 | 4790 | 0.64% |
| 2002 | 4007 | 0.54% |
| 2001 | 5022 | 0.67% |
| 2000 | 3828 | 0.51% |
| 1999 | 2866 | 0.38% |
| 1998 | 2030 | 0.27% |
| 1997 | 1122 | 0.15% |
| 1996 | 681 | 0.09% |
| 1995 | 156 | 0.02% |
Geographic Distribution
United States leads with 15.3% (72,521 AI-verified stores) , followed by Brazil (15.0%) and South Korea (7.4%) .
Base: 474,182 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
72,521 AI-verified stores
71,200 AI-verified stores
34,863 AI-verified stores
31,602 AI-verified stores
30,552 AI-verified stores
22,781 AI-verified stores
22,145 AI-verified stores
19,431 AI-verified stores
18,575 AI-verified stores
18,111 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 72521 | 15.29% |
| Brazil | 71200 | 15.02% |
| South Korea | 34863 | 7.35% |
| India | 31602 | 6.66% |
| Argentina | 30552 | 6.44% |
| United Kingdom | 22781 | 4.80% |
| Italy | 22145 | 4.67% |
| Poland | 19431 | 4.10% |
| Ukraine | 18575 | 3.92% |
| Turkey | 18111 | 3.82% |
| Spain | 15914 | 3.36% |
| Czechia | 15581 | 3.29% |
| France | 15286 | 3.22% |
| Romania | 14166 | 2.99% |
| Australia | 13964 | 2.94% |
| Netherlands | 12909 | 2.72% |
| Germany | 12731 | 2.68% |
| Vietnam | 11900 | 2.51% |
| Russia | 10080 | 2.13% |
| Hungary | 9870 | 2.08% |
Featured Stores
Newest entrants in Facebook Pixel's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Custom - Clothing & Accessories
Shopify
WooCommerce - Food & Beverages
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1m | 100.00% |
| Emails | 645.7k | 56.15% |
| Phones | 352.3k | 30.64% |
| Ecommerce platform | 1.1m | 98.96% |
| Couriers | 202.3k | 17.59% |
| Payment Providers | 274.1k | 23.84% |
| Categories | 662.0k | 57.57% |
| Social Media | 869.1k | 75.58% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
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Maximize Your ROI
Use our detailed Facebook Pixel E-commerce Database to:
Gain actionable insights into 754.0k verified e-commerce stores on Facebook Pixel.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Facebook Pixel online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
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Delivery Methods
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Facebook Pixel E-commerce Database?
-
Our database covers over 754.0k verified Facebook Pixel e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.6% among stores with at least one detectable social profile (527,837 stores) , followed by Facebook (31.0%) and YouTube (10.3%) .
Base: 869,074 stores with any detectable social profile (75.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
527,837 stores
502,925 stores
167,371 stores
98,605 stores
84,486 stores
77,369 stores
70,308 stores
57,081 stores
32,111 stores
2,164 stores
Visual Distribution