Facebook Pixel Technology Adoption in E-commerce
Discover 808.2k e-commerce stores using Facebook Pixel. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 42.0% of stores with physical delivery (323,895 stores) , followed by Custom (31.6%) and Shopify (8.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
323,895 stores
243,138 stores
61,757 stores
59,180 stores
14,022 stores
11,482 stores
11,393 stores
9,891 stores
9,790 stores
6,687 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 323895 | 42.03% |
| Custom | 243138 | 31.55% |
| Shopify | 61757 | 8.01% |
| Nuvemshop | 59180 | 7.68% |
| PrestaShop | 14022 | 1.82% |
| Shoptet | 11482 | 1.49% |
| Magento | 11393 | 1.48% |
| BigCommerce | 9891 | 1.28% |
| Loja Integrada | 9790 | 1.27% |
| OpenCart | 6687 | 0.87% |
| Ikas | 4544 | 0.59% |
| YouCan | 4106 | 0.53% |
| 1C-Bitrix | 3721 | 0.48% |
| Imweb | 3535 | 0.46% |
| Squarespace Commerce | 3417 | 0.44% |
All Stores Distribution
WooCommerce holds 49.5% share of all Facebook Pixel e-commerce stores (528,677) , with Custom at 22.7% and Shopify at 10.9% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
528,677 stores
243,138 stores
116,465 stores
64,829 stores
16,030 stores
12,343 stores
14,623 stores
11,450 stores
10,261 stores
8,503 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 528677 | 49.45% |
| Custom | 243138 | 22.74% |
| Shopify | 116465 | 10.89% |
| Nuvemshop | 64829 | 6.06% |
| PrestaShop | 16030 | 1.50% |
| Shoptet | 12343 | 1.15% |
| Magento | 14623 | 1.37% |
| BigCommerce | 11450 | 1.07% |
| Loja Integrada | 10261 | 0.96% |
| OpenCart | 8503 | 0.80% |
| Ikas | 4707 | 0.44% |
| YouCan | 6175 | 0.58% |
| 1C-Bitrix | 10321 | 0.97% |
| Imweb | 6425 | 0.60% |
| Squarespace Commerce | 15085 | 1.41% |
Categories Distribution
Clothing & Accessories leads with 23.9% of all stores (154,713 stores) , followed by Health & Beauty (18.7%) and Food & Beverages (9.9%) .
Top 10 Categories
154,713 stores
121,176 stores
64,282 stores
45,228 stores
43,453 stores
39,449 stores
34,819 stores
32,569 stores
21,650 stores
21,222 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 154713 | 23.87% |
| Health & Beauty | 121176 | 18.69% |
| Food & Beverages | 64282 | 9.92% |
| Electronics & Technology | 45228 | 6.98% |
| Home & Garden | 43453 | 6.70% |
| Jewelry & Watches | 39449 | 6.09% |
| Furniture & Home Decor | 34819 | 5.37% |
| Vehicles & Parts | 32569 | 5.02% |
| Arts & Entertainment | 21650 | 3.34% |
| Gifts & Special Occasions | 21222 | 3.27% |
| Sporting Goods & Outdoor Gear | 19019 | 2.93% |
| Tools & Hardware | 14097 | 2.17% |
| Pets & Pet Supplies | 13463 | 2.08% |
| Business & Industrial | 12313 | 1.90% |
| Toys & Games | 10748 | 1.66% |
Payment Providers Distribution
PayPal leads with 24.0% among AI-verified physical stores (76,276 stores) , followed by MasterCard (15.7%) and American Express (10.8%) .
Base: 251,616 AI-verified physical stores with detectable payment providers (21.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
76,276 stores
49,964 stores
34,359 stores
31,727 stores
24,378 stores
16,287 stores
15,577 stores
13,563 stores
12,610 stores
12,390 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 76276 | 23.95% |
| MasterCard | 49964 | 15.69% |
| American Express | 34359 | 10.79% |
| Stripe Connect | 31727 | 9.96% |
| VISA | 24378 | 7.66% |
| Apple Pay | 16287 | 5.11% |
| Klarna | 15577 | 4.89% |
| Google Pay | 13563 | 4.26% |
| Boleto | 12610 | 3.96% |
| Mercado Pago | 12390 | 3.89% |
| JCB | 8491 | 2.67% |
| Bolt | 6674 | 2.10% |
| PayU | 6426 | 2.02% |
| Przelewy24 | 5450 | 1.71% |
| BLIK | 4272 | 1.34% |
Shipping Carriers Distribution
UPS leads with 14.1% among AI-verified physical stores (27,291 stores) , followed by DHL (14.0%) and Correios (10.5%) .
Base: 195,748 AI-verified physical stores with detectable shipping carriers (16.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 27291 | 14.10% |
| DHL | 27186 | 14.05% |
| Correios | 20247 | 10.46% |
| DPD | 19948 | 10.31% |
| GLS | 19330 | 9.99% |
| USPS | 16750 | 8.66% |
| FedEx | 16068 | 8.30% |
| Estes | 9647 | 4.98% |
| InPost | 8008 | 4.14% |
| Royal Mail | 6040 | 3.12% |
| TNT | 4955 | 2.56% |
| Почта России | 4896 | 2.53% |
| Australia Post | 4551 | 2.35% |
| PostNL | 4454 | 2.30% |
| Correos | 4154 | 2.15% |
Store Launch Timeline
Over the past 12 months, 122,935 new stores were launched in Facebook Pixel , with the highest activity in 2025-10 (10,812 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
10,812 stores launched
11,511 stores launched
11,722 stores launched
12,308 stores launched
10,928 stores launched
11,430 stores launched
10,379 stores launched
10,445 stores launched
9,955 stores launched
10,306 stores launched
8,656 stores launched
4,483 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 10812 | 8.79% |
| 2025-09 | 11511 | 9.36% |
| 2025-08 | 11722 | 9.54% |
| 2025-07 | 12308 | 10.01% |
| 2025-06 | 10928 | 8.89% |
| 2025-05 | 11430 | 9.30% |
| 2025-04 | 10379 | 8.44% |
| 2025-03 | 10445 | 8.50% |
| 2025-02 | 9955 | 8.10% |
| 2025-01 | 10306 | 8.38% |
| 2024-12 | 8656 | 7.04% |
| 2024-11 | 4483 | 3.65% |
Active Stores by Launch Year
Currently, 801,984 active stores in Facebook Pixel are tracked in our database , with the most stores launched in 2025 (109,995 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
109,995 active stores
84,492 active stores
64,788 active stores
57,853 active stores
68,015 active stores
71,869 active stores
45,891 active stores
46,684 active stores
38,308 active stores
25,635 active stores
20,862 active stores
20,172 active stores
24,684 active stores
15,203 active stores
14,626 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 109995 | 13.72% |
| 2024 | 84492 | 10.54% |
| 2023 | 64788 | 8.08% |
| 2022 | 57853 | 7.21% |
| 2021 | 68015 | 8.48% |
| 2020 | 71869 | 8.96% |
| 2019 | 45891 | 5.72% |
| 2018 | 46684 | 5.82% |
| 2017 | 38308 | 4.78% |
| 2016 | 25635 | 3.20% |
| 2015 | 20862 | 2.60% |
| 2014 | 20172 | 2.52% |
| 2013 | 24684 | 3.08% |
| 2012 | 15203 | 1.90% |
| 2011 | 14626 | 1.82% |
| 2010 | 12636 | 1.58% |
| 2009 | 11976 | 1.49% |
| 2008 | 9700 | 1.21% |
| 2007 | 8815 | 1.10% |
| 2006 | 6284 | 0.78% |
| 2005 | 5438 | 0.68% |
| 2004 | 6721 | 0.84% |
| 2003 | 5795 | 0.72% |
| 2002 | 5096 | 0.64% |
| 2001 | 6441 | 0.80% |
| 2000 | 4912 | 0.61% |
| 1999 | 3849 | 0.48% |
| 1998 | 2594 | 0.32% |
| 1997 | 1484 | 0.19% |
| 1996 | 955 | 0.12% |
| 1995 | 211 | 0.03% |
Geographic Distribution
United States leads with 17.3% (87,991 AI-verified stores) , followed by Brazil (13.7%) and South Korea (6.5%) .
Base: 509,959 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
87,991 AI-verified stores
69,905 AI-verified stores
33,180 AI-verified stores
31,508 AI-verified stores
30,535 AI-verified stores
26,011 AI-verified stores
24,863 AI-verified stores
22,097 AI-verified stores
21,812 AI-verified stores
20,201 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 87991 | 17.25% |
| Brazil | 69905 | 13.71% |
| South Korea | 33180 | 6.51% |
| Argentina | 31508 | 6.18% |
| India | 30535 | 5.99% |
| Italy | 26011 | 5.10% |
| United Kingdom | 24863 | 4.88% |
| Poland | 22097 | 4.33% |
| Spain | 21812 | 4.28% |
| Ukraine | 20201 | 3.96% |
| Turkey | 19969 | 3.92% |
| France | 16213 | 3.18% |
| Australia | 15815 | 3.10% |
| Czechia | 15287 | 3.00% |
| Vietnam | 13612 | 2.67% |
| Netherlands | 13418 | 2.63% |
| Russia | 13247 | 2.60% |
| Romania | 12292 | 2.41% |
| Mexico | 11254 | 2.21% |
| Canada | 10749 | 2.11% |
Featured Stores
Discover the strongest performers and newest entrants in Facebook Pixel's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Pets & Pet Supplies
Custom
Custom
Custom
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2m | 100.00% |
| Emails | 647.2k | 55.89% |
| Phones | 362.7k | 31.33% |
| Ecommerce platform | 1.1m | 99.18% |
| Couriers | 195.7k | 16.90% |
| Payment Providers | 251.6k | 21.73% |
| Categories | 784.0k | 67.70% |
| Social Media | 900.5k | 77.77% |
Starter Package
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Maximize Your ROI
Use our detailed Facebook Pixel E-commerce Database to:
Gain actionable insights into 808.2k physical stores in Facebook Pixel.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Facebook Pixel online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Facebook Pixel E-commerce Database?
-
Our database covers over 808.2k Facebook Pixel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.0% among stores with at least one detectable social profile (549,816 stores) , followed by Facebook (31.0%) and YouTube (11.1%) .
Base: 900,505 stores with any detectable social profile (77.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
549,816 stores
531,660 stores
189,743 stores
95,015 stores
94,200 stores
79,866 stores
74,993 stores
65,647 stores
32,196 stores
2,610 stores
Visual Distribution