Facebook Pixel Technology Adoption in E-commerce
Discover 743.0k verified e-commerce stores using Facebook Pixel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.1m domains. 743.0k verified as active stores with physical delivery.
· · Next full refresh: May 2026
743.0k verified active stores out of 1.1m detected · 70.1% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 44.9% of stores with physical delivery (301,734 stores) , followed by Custom (19.5%) and Nuvemshop (9.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
301,734 stores
131,055 stores
66,686 stores
58,600 stores
33,806 stores
13,692 stores
12,527 stores
11,941 stores
10,229 stores
8,608 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 301734 | 44.91% |
| Custom | 131055 | 19.51% |
| Nuvemshop | 66686 | 9.93% |
| Shopify | 58600 | 8.72% |
| Cafe24 | 33806 | 5.03% |
| PrestaShop | 13692 | 2.04% |
| Shoptet | 12527 | 1.86% |
| Magento | 11941 | 1.78% |
| BigCommerce | 10229 | 1.52% |
| Loja Integrada | 8608 | 1.28% |
| OpenCart | 6175 | 0.92% |
| Ikas | 5948 | 0.89% |
| GetBazaar | 4146 | 0.62% |
| YouCan | 3386 | 0.50% |
| Squarespace Commerce | 3294 | 0.49% |
All Stores Distribution
WooCommerce holds 57.5% share of all Facebook Pixel e-commerce stores (541,299) , with Custom at 13.9% and Nuvemshop at 7.2% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
541,299 stores
131,055 stores
67,372 stores
64,669 stores
34,752 stores
14,747 stores
12,865 stores
13,797 stores
11,022 stores
8,757 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 541299 | 57.47% |
| Custom | 131055 | 13.91% |
| Nuvemshop | 67372 | 7.15% |
| Shopify | 64669 | 6.87% |
| Cafe24 | 34752 | 3.69% |
| PrestaShop | 14747 | 1.57% |
| Shoptet | 12865 | 1.37% |
| Magento | 13797 | 1.46% |
| BigCommerce | 11022 | 1.17% |
| Loja Integrada | 8757 | 0.93% |
| OpenCart | 7246 | 0.77% |
| Ikas | 6100 | 0.65% |
| GetBazaar | 4150 | 0.44% |
| YouCan | 3554 | 0.38% |
| Squarespace Commerce | 20455 | 2.17% |
Categories Distribution
Clothing & Accessories leads with 22.7% of all stores (147,695 stores) , followed by Health & Beauty (16.7%) and Food & Beverages (10.5%) .
Base: 651,059 AI-verified stores with physical delivery and detected product categories (87.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
147,695 stores
108,947 stores
68,517 stores
50,739 stores
37,665 stores
35,362 stores
32,894 stores
32,008 stores
24,613 stores
23,806 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 147695 | 22.69% |
| Health & Beauty | 108947 | 16.73% |
| Food & Beverages | 68517 | 10.52% |
| Home & Garden | 50739 | 7.79% |
| Sporting Goods & Outdoor Gear | 37665 | 5.79% |
| Jewelry & Watches | 35362 | 5.43% |
| Arts & Entertainment | 32894 | 5.05% |
| Electronics & Technology | 32008 | 4.92% |
| Furniture & Home Decor | 24613 | 3.78% |
| Gifts & Special Occasions | 23806 | 3.66% |
| Tools & Hardware | 23028 | 3.54% |
| Toys & Games | 21555 | 3.31% |
| Vehicles & Parts | 17431 | 2.68% |
| Business & Industrial | 16901 | 2.60% |
| Pets & Pet Supplies | 9898 | 1.52% |
Payment Providers Distribution
PayPal leads with 22.6% among AI-verified physical stores (75,227 stores) , followed by MasterCard (14.1%) and American Express (9.1%) .
Base: 256,965 AI-verified physical stores with detectable payment providers (24.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
75,227 stores
46,697 stores
30,259 stores
30,241 stores
25,930 stores
23,762 stores
23,291 stores
17,454 stores
15,623 stores
14,445 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 75227 | 22.65% |
| MasterCard | 46697 | 14.06% |
| American Express | 30259 | 9.11% |
| Stripe Connect | 30241 | 9.10% |
| Mercado Pago | 25930 | 7.81% |
| Boleto | 23762 | 7.15% |
| VISA | 23291 | 7.01% |
| Apple Pay | 17454 | 5.25% |
| Klarna | 15623 | 4.70% |
| Google Pay | 14445 | 4.35% |
| JCB | 7505 | 2.26% |
| Bolt | 6102 | 1.84% |
| PayU | 5978 | 1.80% |
| Przelewy24 | 5300 | 1.60% |
| BLIK | 4340 | 1.31% |
Shipping Carriers Distribution
DHL leads with 14.2% among AI-verified physical stores (26,406 stores) , followed by UPS (13.2%) and Correios (12.5%) .
Base: 185,616 AI-verified physical stores with detectable shipping carriers (17.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 26406 | 14.20% |
| UPS | 24600 | 13.23% |
| Correios | 23261 | 12.51% |
| GLS | 21005 | 11.29% |
| DPD | 20511 | 11.03% |
| FedEx | 14342 | 7.71% |
| USPS | 13391 | 7.20% |
| InPost | 8087 | 4.35% |
| Estes | 8026 | 4.32% |
| Royal Mail | 5545 | 2.98% |
| TNT | 4414 | 2.37% |
| Magyar Posta | 4230 | 2.27% |
| PostNL | 4128 | 2.22% |
| Ceska Posta | 4037 | 2.17% |
| Colissimo | 4000 | 2.15% |
Store Launch Timeline
Over the past 12 months, 112,012 new stores were launched in Facebook Pixel , with the highest activity in 2026-03 (10,075 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
10,075 stores launched
8,200 stores launched
9,418 stores launched
9,083 stores launched
10,108 stores launched
10,225 stores launched
10,299 stores launched
9,929 stores launched
10,682 stores launched
9,362 stores launched
9,779 stores launched
4,852 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 10075 | 8.99% |
| 2026-02 | 8200 | 7.32% |
| 2026-01 | 9418 | 8.41% |
| 2025-12 | 9083 | 8.11% |
| 2025-11 | 10108 | 9.02% |
| 2025-10 | 10225 | 9.13% |
| 2025-09 | 10299 | 9.19% |
| 2025-08 | 9929 | 8.86% |
| 2025-07 | 10682 | 9.54% |
| 2025-06 | 9362 | 8.36% |
| 2025-05 | 9779 | 8.73% |
| 2025-04 | 4852 | 4.33% |
Active Stores by Launch Year
Currently, 736,863 active stores in Facebook Pixel are tracked in our database , with the most stores launched in 2026 (27,846 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
27,846 active stores
109,101 active stores
73,060 active stores
58,217 active stores
51,748 active stores
60,845 active stores
64,498 active stores
40,520 active stores
40,042 active stores
33,698 active stores
21,513 active stores
17,652 active stores
17,249 active stores
20,832 active stores
12,900 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 27846 | 3.78% |
| 2025 | 109101 | 14.81% |
| 2024 | 73060 | 9.92% |
| 2023 | 58217 | 7.90% |
| 2022 | 51748 | 7.02% |
| 2021 | 60845 | 8.26% |
| 2020 | 64498 | 8.75% |
| 2019 | 40520 | 5.50% |
| 2018 | 40042 | 5.43% |
| 2017 | 33698 | 4.57% |
| 2016 | 21513 | 2.92% |
| 2015 | 17652 | 2.40% |
| 2014 | 17249 | 2.34% |
| 2013 | 20832 | 2.83% |
| 2012 | 12900 | 1.75% |
| 2011 | 12144 | 1.65% |
| 2010 | 10556 | 1.43% |
| 2009 | 9988 | 1.36% |
| 2008 | 7805 | 1.06% |
| 2007 | 7180 | 0.97% |
| 2006 | 5199 | 0.71% |
| 2005 | 4515 | 0.61% |
| 2004 | 5351 | 0.73% |
| 2003 | 4785 | 0.65% |
| 2002 | 4004 | 0.54% |
| 2001 | 4994 | 0.68% |
| 2000 | 3832 | 0.52% |
| 1999 | 2886 | 0.39% |
| 1998 | 1974 | 0.27% |
| 1997 | 1113 | 0.15% |
| 1996 | 662 | 0.09% |
| 1995 | 154 | 0.02% |
Geographic Distribution
United States leads with 16.2% (78,977 AI-verified stores) , followed by Brazil (13.7%) and South Korea (7.2%) .
Base: 488,126 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
78,977 AI-verified stores
66,943 AI-verified stores
34,932 AI-verified stores
32,440 AI-verified stores
31,974 AI-verified stores
24,016 AI-verified stores
21,968 AI-verified stores
20,485 AI-verified stores
20,095 AI-verified stores
19,351 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 78977 | 16.18% |
| Brazil | 66943 | 13.71% |
| South Korea | 34932 | 7.16% |
| Argentina | 32440 | 6.65% |
| India | 31974 | 6.55% |
| Italy | 24016 | 4.92% |
| United Kingdom | 21968 | 4.50% |
| Ukraine | 20485 | 4.20% |
| Turkey | 20095 | 4.12% |
| Poland | 19351 | 3.96% |
| Spain | 17295 | 3.54% |
| Czechia | 15766 | 3.23% |
| France | 15594 | 3.19% |
| Romania | 14607 | 2.99% |
| Australia | 13795 | 2.83% |
| Vietnam | 13141 | 2.69% |
| Netherlands | 12621 | 2.59% |
| Germany | 12517 | 2.56% |
| Bangladesh | 11682 | 2.39% |
| Hungary | 9927 | 2.03% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Shopify
Custom - Arts & Entertainment
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Business & Industrial
Shopify - Vehicles & Parts
Custom - Clothing & Accessories
Custom
Nuvemshop - Jewelry & Watches
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1m | 100.00% |
| Emails | 596.1k | 56.24% |
| Phones | 330.0k | 31.14% |
| Ecommerce platform | 1.1m | 99.39% |
| Couriers | 185.6k | 17.51% |
| Payment Providers | 257.0k | 24.24% |
| Categories | 697.7k | 65.83% |
| Social Media | 858.0k | 80.95% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Facebook Pixel e-commerce landscape:
Analyze 743.0k verified e-commerce stores on Facebook Pixel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Facebook Pixel e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Facebook Pixel e-commerce intelligence?
-
We track 743.0k verified Facebook Pixel e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.5% among stores with at least one detectable social profile (527,246 stores) , followed by Facebook (31.0%) and YouTube (10.6%) .
Base: 858,019 stores with any detectable social profile (81.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
527,246 stores
502,254 stores
171,433 stores
100,310 stores
83,299 stores
75,089 stores
69,138 stores
57,464 stores
32,917 stores
2,108 stores
Visual Distribution