CookieHub Technology Adoption in E-commerce
Discover 311 verified e-commerce stores using CookieHub. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 620 domains. 311 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
311 verified active stores out of 620 detected · 50.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 76.5% of stores with physical delivery (238 stores) , followed by Custom (12.2%) and PrestaShop (5.5%) .
Base: 311 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
238 stores
38 stores
17 stores
4 stores
4 stores
2 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution
238 stores
38 stores
17 stores
4 stores
4 stores
2 stores
2 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 238 | 76.53% |
| Custom | 38 | 12.22% |
| PrestaShop | 17 | 5.47% |
| nopCommerce | 4 | 1.29% |
| Magento | 4 | 1.29% |
| Big Cartel | 2 | 0.64% |
| Shopify | 2 | 0.64% |
| VirtueMart | 2 | 0.64% |
| Shopware | 1 | 0.32% |
| OpenCart | 1 | 0.32% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 86.1% share of detected CookieHub e-commerce signals (534) , with Custom at 6.1% and PrestaShop at 2.7% (June 2026) .
Base: 620 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
534 websites
38 websites
17 websites
4 websites
4 websites
2 websites
4 websites
3 websites
1 websites
4 websites
Visual Distribution
534 websites
38 websites
17 websites
4 websites
4 websites
2 websites
4 websites
3 websites
1 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 534 | 86.13% |
| Custom | 38 | 6.13% |
| PrestaShop | 17 | 2.74% |
| nopCommerce | 4 | 0.65% |
| Magento | 4 | 0.65% |
| Big Cartel | 2 | 0.32% |
| Shopify | 4 | 0.65% |
| VirtueMart | 3 | 0.48% |
| Shopware | 1 | 0.16% |
| OpenCart | 4 | 0.65% |
Categories Distribution
Health & Beauty stores with 13.5% of all stores (42 stores) , followed by Clothing & Accessories (10.9%) and Food & Beverages (10.6%) .
Base: 311 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
42 stores
34 stores
33 stores
28 stores
27 stores
20 stores
18 stores
12 stores
11 stores
10 stores
Visual Distribution
42 stores
34 stores
33 stores
28 stores
27 stores
20 stores
18 stores
12 stores
11 stores
10 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 42 | 13.50% |
| Clothing & Accessories | 34 | 10.93% |
| Food & Beverages | 33 | 10.61% |
| Sporting Goods & Outdoor Gear | 28 | 9.00% |
| Business & Industrial | 27 | 8.68% |
| Home & Garden | 20 | 6.43% |
| Tools & Hardware | 18 | 5.79% |
| Electronics & Technology | 12 | 3.86% |
| Arts & Entertainment | 11 | 3.54% |
| Furniture & Home Decor | 10 | 3.22% |
Payment Providers Distribution
PayPal accounts for 37.5% of displayed detection occurrences (57 occurrences) , followed by MasterCard (12.5%) and Klarna (11.2%) .
Base: 152 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
57 occurrences
19 occurrences
17 occurrences
12 occurrences
12 occurrences
10 occurrences
8 occurrences
6 occurrences
6 occurrences
5 occurrences
Visual Distribution
57 occurrences
19 occurrences
17 occurrences
12 occurrences
12 occurrences
10 occurrences
8 occurrences
6 occurrences
6 occurrences
5 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 57 | 37.50% |
| MasterCard | 19 | 12.50% |
| Klarna | 17 | 11.18% |
| American Express | 12 | 7.89% |
| Stripe Connect | 12 | 7.89% |
| Apple Pay | 10 | 6.58% |
| VISA | 8 | 5.26% |
| Google Pay | 6 | 3.95% |
| BLIK | 6 | 3.95% |
| Przelewy24 | 5 | 3.29% |
Shipping Carriers Distribution
GLS accounts for 20.9% of displayed detection occurrences (18 occurrences) , followed by DHL (17.4%) and UPS (16.3%) .
Base: 86 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
18 occurrences
15 occurrences
14 occurrences
12 occurrences
7 occurrences
5 occurrences
4 occurrences
4 occurrences
4 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| GLS | 18 | 20.93% |
| DHL | 15 | 17.44% |
| UPS | 14 | 16.28% |
| DPD | 12 | 13.95% |
| InPost | 7 | 8.14% |
| Schenker | 5 | 5.81% |
| PostNord | 4 | 4.65% |
| Speedy | 4 | 4.65% |
| Royal Mail | 4 | 4.65% |
| MRW | 3 | 3.49% |
Store Launch Timeline
Over the past 12 months, 14 new stores were launched in CookieHub , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
1 stores launched
1 stores launched
3 stores launched
3 stores launched
1 stores launched
2 stores launched
Monthly Trend
21.4% of last 12 months
7.1% of last 12 months
7.1% of last 12 months
21.4% of last 12 months
21.4% of last 12 months
7.1% of last 12 months
14.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 21.43% |
| 2026-02 | 1 | 7.14% |
| 2025-12 | 1 | 7.14% |
| 2025-11 | 3 | 21.43% |
| 2025-10 | 3 | 21.43% |
| 2025-09 | 1 | 7.14% |
| 2025-08 | 2 | 14.29% |
Active Stores by Launch Year
Currently, 307 active stores in CookieHub are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4 active stores
23 active stores
29 active stores
19 active stores
21 active stores
28 active stores
21 active stores
20 active stores
16 active stores
19 active stores
6 active stores
6 active stores
8 active stores
11 active stores
12 active stores
Distribution by Launch Year
1.3% of tracked active stores
7.5% of tracked active stores
9.4% of tracked active stores
6.2% of tracked active stores
6.8% of tracked active stores
9.1% of tracked active stores
6.8% of tracked active stores
6.5% of tracked active stores
5.2% of tracked active stores
6.2% of tracked active stores
2.0% of tracked active stores
2.0% of tracked active stores
2.6% of tracked active stores
3.6% of tracked active stores
3.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4 | 1.30% |
| 2025 | 23 | 7.49% |
| 2024 | 29 | 9.45% |
| 2023 | 19 | 6.19% |
| 2022 | 21 | 6.84% |
| 2021 | 28 | 9.12% |
| 2020 | 21 | 6.84% |
| 2019 | 20 | 6.51% |
| 2018 | 16 | 5.21% |
| 2017 | 19 | 6.19% |
| 2016 | 6 | 1.95% |
| 2015 | 6 | 1.95% |
| 2014 | 8 | 2.61% |
| 2013 | 11 | 3.58% |
| 2012 | 12 | 3.91% |
Geographic Distribution
Italy stores with 13.2% (41 active verified stores) , followed by Spain (10.0%) and United Kingdom (6.1%) .
Base: 311 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
41 active verified stores
31 active verified stores
19 active verified stores
19 active verified stores
17 active verified stores
17 active verified stores
13 active verified stores
13 active verified stores
13 active verified stores
11 active verified stores
Visual Distribution
41 active verified stores
31 active verified stores
19 active verified stores
19 active verified stores
17 active verified stores
17 active verified stores
13 active verified stores
13 active verified stores
13 active verified stores
11 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Italy | 41 | 13.18% |
| Spain | 31 | 9.97% |
| United Kingdom | 19 | 6.11% |
| Germany | 19 | 6.11% |
| Greece | 17 | 5.47% |
| Finland | 17 | 5.47% |
| United States | 13 | 4.18% |
| Poland | 13 | 4.18% |
| Sweden | 13 | 4.18% |
| Iceland | 11 | 3.54% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Accesso
Magento - Food & Beverages
WooCommerce - Sporting Goods & Outdoor Gear
Custom
WooCommerce - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Health & Beauty
WooCommerce - Arts & Entertainment
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 620 | 100.00% |
| Emails | 435 | 70.16% |
| Phones | 425 | 68.55% |
| Ecommerce platform | 617 | 99.52% |
| Couriers | 109 | 17.58% |
| Payment Providers | 156 | 25.16% |
| Categories | 301 | 48.55% |
| Social Media | 474 | 76.45% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the CookieHub e-commerce landscape:
Analyze 311 verified e-commerce stores on CookieHub - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across CookieHub e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the CookieHub e-commerce intelligence?
-
We track 311 verified CookieHub e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.5% of displayed detection occurrences (206 occurrences) , followed by Instagram (30.5%) and YouTube (10.6%) .
Base: 633 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
206 occurrences
193 occurrences
67 occurrences
54 occurrences
37 occurrences
28 occurrences
21 occurrences
18 occurrences
8 occurrences
1 occurrences
Visual Distribution
206 occurrences
193 occurrences
67 occurrences
54 occurrences
37 occurrences
28 occurrences
21 occurrences
18 occurrences
8 occurrences
1 occurrences