VirtueMart Market Share & Real Store Usage
Explore 13.2k verified e-commerce stores built on VirtueMart. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 30.3k domains. 13.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
13.2k verified active stores out of 30.3k detected · 43.6% verification rate
Categories Distribution
Tools & Hardware stores with 12.6% of all stores (1,657 stores) , followed by Home & Garden (10.8%) and Food & Beverages (8.3%) .
Base: 13,201 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,657 stores
1,421 stores
1,101 stores
1,032 stores
1,019 stores
994 stores
927 stores
839 stores
819 stores
628 stores
Visual Distribution
1,657 stores
1,421 stores
1,101 stores
1,032 stores
1,019 stores
994 stores
927 stores
839 stores
819 stores
628 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 1657 | 12.55% |
| Home & Garden | 1421 | 10.76% |
| Food & Beverages | 1101 | 8.34% |
| Health & Beauty | 1032 | 7.82% |
| Business & Industrial | 1019 | 7.72% |
| Clothing & Accessories | 994 | 7.53% |
| Electronics & Technology | 927 | 7.02% |
| Sporting Goods & Outdoor Gear | 839 | 6.36% |
| Vehicles & Parts | 819 | 6.20% |
| Gifts & Special Occasions | 628 | 4.76% |
Payment Providers Distribution
PayPal accounts for 25.9% of displayed detection occurrences (2,041 occurrences) , followed by VISA (23.1%) and MasterCard (20.6%) .
Base: 7,875 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
2,041 occurrences
1,819 occurrences
1,625 occurrences
545 occurrences
510 occurrences
365 occurrences
265 occurrences
241 occurrences
239 occurrences
225 occurrences
Visual Distribution
2,041 occurrences
1,819 occurrences
1,625 occurrences
545 occurrences
510 occurrences
365 occurrences
265 occurrences
241 occurrences
239 occurrences
225 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2041 | 25.92% |
| VISA | 1819 | 23.10% |
| MasterCard | 1625 | 20.63% |
| Maestro | 545 | 6.92% |
| American Express | 510 | 6.48% |
| МИР | 365 | 4.63% |
| YandexMoney | 265 | 3.37% |
| QIWI | 241 | 3.06% |
| DinersClub | 239 | 3.03% |
| T-Bank (Tinkoff) | 225 | 2.86% |
Shipping Carriers Distribution
Почта России accounts for 14.8% of displayed detection occurrences (706 occurrences) , followed by Деловые Линии (14.0%) and СДЭК (13.3%) .
Base: 4,762 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
706 occurrences
667 occurrences
631 occurrences
542 occurrences
528 occurrences
423 occurrences
350 occurrences
346 occurrences
292 occurrences
277 occurrences
Visual Distribution
706 occurrences
667 occurrences
631 occurrences
542 occurrences
528 occurrences
423 occurrences
350 occurrences
346 occurrences
292 occurrences
277 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Почта России | 706 | 14.83% |
| Деловые Линии | 667 | 14.01% |
| СДЭК | 631 | 13.25% |
| DHL | 542 | 11.38% |
| ПЭК | 528 | 11.09% |
| DPD | 423 | 8.88% |
| Nova Poshta | 350 | 7.35% |
| GLS | 346 | 7.27% |
| Желдорэкспедиция | 292 | 6.13% |
| UPS | 277 | 5.82% |
Store Launch Timeline
Over the past 12 months, 528 new stores were launched in VirtueMart , with the highest activity in 2026-09 (56 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
56 stores launched
45 stores launched
51 stores launched
47 stores launched
44 stores launched
43 stores launched
42 stores launched
33 stores launched
43 stores launched
47 stores launched
69 stores launched
8 stores launched
Monthly Trend
10.6% of last 12 months
8.5% of last 12 months
9.7% of last 12 months
8.9% of last 12 months
8.3% of last 12 months
8.1% of last 12 months
8.0% of last 12 months
6.3% of last 12 months
8.1% of last 12 months
8.9% of last 12 months
13.1% of last 12 months
1.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 56 | 10.61% |
| 2026-08 | 45 | 8.52% |
| 2026-07 | 51 | 9.66% |
| 2026-06 | 47 | 8.90% |
| 2026-05 | 44 | 8.33% |
| 2026-04 | 43 | 8.14% |
| 2026-03 | 42 | 7.95% |
| 2026-02 | 33 | 6.25% |
| 2026-01 | 43 | 8.14% |
| 2025-12 | 47 | 8.90% |
| 2025-11 | 69 | 13.07% |
| 2025-10 | 8 | 1.52% |
Active Stores by Launch Year
Currently, 13,058 active stores in VirtueMart are tracked in our database , with the most stores launched in 2026 (417 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
417 active stores
764 active stores
415 active stores
427 active stores
439 active stores
792 active stores
734 active stores
880 active stores
860 active stores
956 active stores
549 active stores
454 active stores
474 active stores
745 active stores
660 active stores
Distribution by Launch Year
3.2% of tracked active stores
5.9% of tracked active stores
3.2% of tracked active stores
3.3% of tracked active stores
3.4% of tracked active stores
6.1% of tracked active stores
5.6% of tracked active stores
6.7% of tracked active stores
6.6% of tracked active stores
7.3% of tracked active stores
4.2% of tracked active stores
3.5% of tracked active stores
3.6% of tracked active stores
5.7% of tracked active stores
5.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 417 | 3.19% |
| 2025 | 764 | 5.85% |
| 2024 | 415 | 3.18% |
| 2023 | 427 | 3.27% |
| 2022 | 439 | 3.36% |
| 2021 | 792 | 6.07% |
| 2020 | 734 | 5.62% |
| 2019 | 880 | 6.74% |
| 2018 | 860 | 6.59% |
| 2017 | 956 | 7.32% |
| 2016 | 549 | 4.20% |
| 2015 | 454 | 3.48% |
| 2014 | 474 | 3.63% |
| 2013 | 745 | 5.71% |
| 2012 | 660 | 5.05% |
Geographic Distribution
Russia stores with 26.5% (3,493 active verified stores) , followed by Greece (7.1%) and Italy (5.2%) .
Base: 13,201 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,493 active verified stores
936 active verified stores
687 active verified stores
626 active verified stores
605 active verified stores
500 active verified stores
496 active verified stores
472 active verified stores
445 active verified stores
351 active verified stores
Visual Distribution
3,493 active verified stores
936 active verified stores
687 active verified stores
626 active verified stores
605 active verified stores
500 active verified stores
496 active verified stores
472 active verified stores
445 active verified stores
351 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 3493 | 26.46% |
| Greece | 936 | 7.09% |
| Italy | 687 | 5.20% |
| Hungary | 626 | 4.74% |
| Ukraine | 605 | 4.58% |
| Germany | 500 | 3.79% |
| Belarus | 496 | 3.76% |
| Czechia | 472 | 3.58% |
| United States | 445 | 3.37% |
| Spain | 351 | 2.66% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
VirtueMart - Electronics & Technology
VirtueMart - Health & Beauty
VirtueMart - Toys & Games
VirtueMart - Vehicles & Parts
VirtueMart - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
VirtueMart - Sporting Goods & Outdoor Gear
VirtueMart - Clothing & Accessories
VirtueMart - Vehicles & Parts
VirtueMart - Toys & Games
VirtueMart - Vehicles & Parts
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 30.3k | 100.00% |
| Emails | 13.9k | 45.95% |
| Phones | 19.7k | 65.22% |
| Ecommerce platform | 30.3k | 100.00% |
| Couriers | 5.4k | 17.97% |
| Payment Providers | 6.1k | 20.27% |
| Categories | 17.6k | 58.23% |
| Social Media | 13.9k | 45.81% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the VirtueMart e-commerce landscape:
Analyze 13.2k verified e-commerce stores on VirtueMart - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the VirtueMart e-commerce intelligence?
-
We track 13.2k verified VirtueMart e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 39.3% of displayed detection occurrences (4,810 occurrences) , followed by Instagram (24.2%) and YouTube (11.8%) .
Base: 12,253 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,810 occurrences
2,963 occurrences
1,446 occurrences
1,308 occurrences
489 occurrences
442 occurrences
415 occurrences
275 occurrences
63 occurrences
42 occurrences
Visual Distribution
4,810 occurrences
2,963 occurrences
1,446 occurrences
1,308 occurrences
489 occurrences
442 occurrences
415 occurrences
275 occurrences
63 occurrences
42 occurrences